Genco Gulan's 10 Principles of Contemporary Art

1. Contemporary Art is about innovation.
Technological and digital developments are always offering new opportunities for art. However Contemporary Art develops in tandem with technology but can become an alternative to science.

2. Contemporary Art makes a product unuseful.
Normally products are made to be used. They have to satisfy certain criteria, not only functional, but also psychological and aesthetic. However, Contemporary Art emphasizes the unusefulness of things.

3. Contemporary Art is not necessarily aesthetic. 
Because every body and every object can be beautiful.

4. Contemporary Art makes things that are not so much understandable. 
It is not about understanding.
Art does not necessarily clarify its concept. Better, it can make the audience confused. Contemporary Art is not self-explanatory at all.

5. Contemporary Art is poking.
Art works are neither decorative objects nor functional tools. Their design should not therefore be both neutral and restrained, they should poke. Wake up the neighbors but also leave room for the viewers self-expression and interaction.

6. Contemporary Art is honest.
But it does make something look more shiny, innovative, powerful, or valuable than it really is. Art does attempt to manipulate the viewer with promises that cannot be kept. And sometimes it does not.

7. Contemporary Art is not long-lasting. 
It is temporary. Contemporary Art is fashionable and therefore never wants to be antiquated. Like fashion, it does not last, reflecting today's throwaway society.

8. Contemporary Art is not necessarily about craft.
Everything can be arbitrary or left to chance. Care and accuracy in the production process should show respect towards the viewers surprise.

9. Contemporary Art is environmentally and pet-friendly.
Art shall make an important contribution to the preservation of the environment. It promotes conservation of resources and minimizes physical, visual, and political pollution of our planet.

10. Contemporary Art is as not about minimalism.
Go big or go home! Modernism was about 'less' and post-modernism is about 'more' and maybe 'not'... The main thing is to concentrate on the essential aspects; Back to concepts, meaning, and experimentation...