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GentleJunk collective supports collaborative experimentation in multimedia and new media art through social interventions and hacking, culture jamming, artivism, detournement and similar techniques. GentleJunk co. is about re-using, recycling and discarded but useful material in general. It is about reinventing, turning around, collaborating on artistic and artless imagination, working together, sharing ideas and inventing concepts, de-constructing and re-constructing future and past, subverting. Based in Krizevci, Croatia.