David Kirkpatrick: The Facebook Effect: The Inside Story of the Company That Is Connecting the World (2010)

In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran.

Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else.

How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

Publisher Simon and Schuster, 2010
ISBN 1439102112, 9781439102114
372 pages

publisher
google books

PDF

Andrew Pickering: The Cybernetic Brain: Sketches of Another Future (2010)

“Cybernetics is often thought of as a grim military or industrial science of control. But as Andrew Pickering reveals in this beguiling book, a much more lively and experimental strain of cybernetics can be traced from the 1940s to the present.

The Cybernetic Brain explores a largely forgotten group of British thinkers, including Grey Walter, Ross Ashby, Gregory Bateson, R. D. Laing, Stafford Beer, and Gordon Pask, and their singular work in a dazzling array of fields. Psychiatry, engineering, management, politics, music, architecture, education, tantric yoga, the Beats, and the sixties counterculture all come into play as Pickering follows the history of cybernetics’ impact on the world, from contemporary robotics and complexity theory to the Chilean economy under Salvador Allende. What underpins this fascinating history, Pickering contends, is a shared but unconventional vision of the world as ultimately unknowable, a place where genuine novelty is always emerging. And thus, Pickering avers, the history of cybernetics provides us with an imaginative model of open-ended experimentation in stark opposition to the modern urge to achieve domination over nature and each other.”

Publisher University of Chicago Press, 2010
ISBN 0226667898, 9780226667898
526 pages

Reviews: M. Beatrice Fazi (Computational Culture, 2011), Jon Goodbun (Radical Philosophy, 2011).

Publisher

PDF (updated on 2020-4-17)

Jane Margolis, Allan Fisher: Unlocking the Clubhouse: Women in Computing (2003)

“The information technology revolution is transforming almost every aspect of society, but girls and women are largely out of the loop. Although women surf the Web in equal numbers to men and make a majority of online purchases, few are involved in the design and creation of new technology. It is mostly men whose perspectives and priorities inform the development of computing innovations and who reap the lion’s share of the financial rewards. As only a small fraction of high school and college computer science students are female, the field is likely to remain a “male clubhouse,” absent major changes.

In Unlocking the Clubhouse, social scientist Jane Margolis and computer scientist and educator Allan Fisher examine the many influences contributing to the gender gap in computing. The book is based on interviews with more than 100 computer science students of both sexes from Carnegie Mellon University, a major center of computer science research, over a period of four years, as well as classroom observations and conversations with hundreds of college and high school faculty. The interviews capture the dynamic details of the female computing experience, from the family computer kept in a brother’s bedroom to women’s feelings of alienation in college computing classes. The authors investigate the familial, educational, and institutional origins of the computing gender gap. They also describe educational reforms that have made a dramatic difference at Carnegie Mellon—-where the percentage of women entering the School of Computer Science rose from 7% in 1995 to 42% in 2000—and at high schools around the country.”

Publisher MIT Press, 2003
ISBN 0262632691, 9780262632690
182 pages

Publisher

PDF (updated on 2012-7-17)