Palo Fabuš: Laschova teorie narcistní kultury jako inspirace pro mediální studia (2009) [Czech]

Práce se pokouší představit teorii narcistní kultury amerického historika Christophera Lasche jakožto inspiraci pro mediální studia. Činí tak analýzou vybraných mediálních teorií autorů Jeana Baudrillarda, Joshuy Meyrowitze, Neila Postmana a dvojice Brian Longhurst a Nicholas Abercrombie. Malá pozornost, kterou tyto teorie venují roli mediálního publika je zde interpretována jako bílé místo, které by Laschova teorie mohla zaplnit modelem narcistní osobnostní struktury.

Lasch ve své historické studii kulturních proměn ve 20. století vychází z rozpadu rodiny způsobeného psychologizací společnosti, vlivem reklamy a nástupem byrokratického paternalismu, který nahradil původně rodičovské funkce. Rodí se tak narcistní osobnost vyznačující se vnitřním psychologickým motorem sebe-nenávist a nutkavou potrebou obklopovat se iluzemi všemohoucnosti, která se projevuje vyhledáváním spektáklu a stažením se do sebe. Inspirativnost této teorie pro mediální studia je tak představena v podobe užitečného modelu pro analýzu médií v paradigmatu aktivních publik.

Klíčová slova: narcismus, Lasch, postmodernita, média, komunikace, Já, survivalismus, psychoanalýza.

Diplomová práce
Masarykova Univerzita, Fakulta sociálních studií
Vedoucí práce: prof. PhDr. Jiří Pavelka, CSc.
Brno: FSS MU, 2009

Lasch’s narcissism culture theory as an inspiration for media studies
The thesis aims to introduce the narcissism culture theory of american historian Christopher Lasch as an inspiration for media studies. It does so by analysing selected media theories of Jean Baudrillard, Joshua Meyrowitz, Neil Postman and Brian Longhurst with Nicholas Abercrombie. Little attention these theories draw to the role of media audience is interpreted here as a gap, which could be potentially filled by Lasch’s theory with its model of narcissistic character.
In his historical study of culture changes in 20th century Lasch starts from the dissolution of family inflicted by psychologization of society, influence of advertising and emergence of bureaucratic paternalism substituting rearing function of parents. Through these processes comes birth of narcissistic personality, which can be distinguished by inner psychological drive of self-hate and compulsive need to surround him- or herself with illusion of omnipotence manifested through seeking out of spectacle and drawing within. The inspirative potential of the theory is thus introduced in a form of a useful model for a media analysis within the active audience paradigm.

More info

PDF

Warren Neidich: Blow Up: Photography, Cinema and the Brain (2002)

In Blow-Up, Warren Neidich proposes a different and wholly original paradigm for thinking through cultural history and the philosophy of the human subject. Across the theoretical landscape that Neidich describes, even familiar monuments from the history of art, architecture, philosophy and aesthetics appear strange and disorienting, because the starting point of the primary and secondary repertoires (the nervous system and the pathways of connection built up through interaction between the brain and the outside world) is so totally unexpected. Crucial to Neidich’s narrative is the idea that, in modernity, the technologies that have evolved in the sphere of visual communication have come to operate on the subject with particular vehemence, not only in the realm of meaning but in their determining influence on the primary habits and dispositions of experience. Photography, cinema, television, the internet–as the forces of spectacle gain ever-wider currency in a rapidly globalizing world, those cultural forms that emerge as dominant in the competition for structuring the pathways of consciousness will annex and colonize more and more of the subject’s interior life, worldwide. But Neidich suggests that the subject of culture has the ability to remap itself, rewire itself, and assume forms so creative and protean that it will always outrun the forces that seek to limit its plasticity–even trauma and amputation cannot irreversibly damage the neural body.

Published in Journal of Neuro-Aesthetic Theory #2 (2000-02): Cinema and the Brain
Later published within the book “Blow-up: Photography, Cinema and the Brain” (DAP/UCR/California Museum of Photography, 2003).

PDF (added on 2013-8-21)
Read online (HTML)

John Emerson: Visualizing Information for Advocacy: An Introduction to Information Design (2008) [English, Russian]

Modern life is saturated with ever increasing amounts of information, advertising and media with little time to digest what is being said. Against this background, NGOs and advocates too often find the information they want to communicate, either buried in long reports full of professional jargon and statistics, or overlooked in an endless stream of media releases. Whether communicating to the public, staff, donors or government officials, information design can help NGOs communicate with more impact, increase accessibility, and present issues powerfully.

Visualizing Information for Advocacy: An Introduction to Information Design is a manual aimed at helping NGOs and advocates strengthen their campaigns and projects through communicating vital information with greater impact. This project aims to raise awareness, introduce concepts, and promote good practice in information design – a powerful tool for advocacy, outreach, research, organization and education.

The manual was designed and produced as a collaboration between Tactical Tech and John Emerson of Backspace – a design consultancy dedicated to research, development and promotion of design in the public interest. John’s work portfolio includes print, internet, and broadcast television work for NGOs, not-for-profit corporations, and activist groups.

Written and designed by John Emerson, Principal at Apperceptive LLC
Produced by the Tactical Technology Collective
Creative Commons Attribution-Share Alike 3.0 License

Project website

PDF (English, updated on 2014-8-29)
PDF (Russian, updated on 2014-8-29)