Marshall McLuhan: The Gutenberg Galaxy: The Making of Typographic Man (1962–) [EN, BR-PT, CZ]
Filed under book | Tags: · global village, literacy, mass media, movable type, print, renaissance, scholasticism, technology, typography, writing

“In this book, McLuhan analyzes the effects of mass media, especially the printing press, on European culture and human consciousness. It popularized the term global village, which refers to the idea that mass communication allows a village-like mindset to apply to the entire world; and Gutenberg Galaxy, which we may regard today to refer to the accumulated body of recorded works of human art and knowledge, especially books.
McLuhan studies the emergence of what he calls Gutenberg Man, the subject produced by the change of consciousness wrought by the advent of the printed book. Apropos of his axiom, “The medium is the message,” McLuhan argues that technologies are not simply inventions which people employ but are the means by which people are re-invented. The invention of movable type was the decisive moment in the change from a culture in which all the senses partook of a common interplay to a tyranny of the visual. He also argued that the development of the printing press led to the creation of nationalism, dualism, domination of rationalism, automatisation of scientific research, uniformation and standardisation of culture and alienation of individuals.”
Publisher University of Toronto Press, 1962
ISBN 0802060412, 9780802060419
300 pages
The Gutenberg Galaxy (English, updated on 2021-1-6)
A galáxia de Gutenberg (BR-Portuguese, trans. Leônidas Gontigo de Carvalho and Anísio Teixeira, 1972, added on 2017-3-12)
Gutenbergova galaxie (Czech, 2000, added on 2017-3-12)
Don Ihde: Technology and the Lifeworld: From Garden to Earth (1990)
Filed under book | Tags: · nature, philosophy of technology, technology

The role of tools and instruments in our relation to the earth and the ways in which technologies are culturally embedded provide the foci of this thought-provoking book.
Publisher Indiana University Press, 1990
ISBN 0253329000, 9780253329004
226 pages
EPUB (updated on 2014-11-18)
Comments (2)Herbert Marcuse: One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society (1964–) [EN, ES, GR, TR, CZ, AL]
Filed under book | Tags: · alienation, consumption, critique, culture, Frankfurt school, ideology, philosophy, popular culture

“One of the most important texts of modern times, Herbert Marcuses analysis and image of a one-dimensional man in a one-dimensional society has shaped many young radicals ways of seeing and experiencing life. Published in 1964, it fast became an ideological bible for the emergent New Left. As Douglas Kellner notes in his introduction, Marcuses greatest work was a damning indictment of contemporary Western societies, capitalist and communist. Yet it also expressed the hopes of a radical philosopher that human freedom and happiness could be greatly expanded beyond the regimented thought and behaviour prevalent in the established society. For those who held the reins of power Marcuses call to arms threatened civilization to its very core. For many others, however, it represented a freedom hitherto unimaginable.”
First edition published by Routledge & Kegan Paul, 1964
Second edition by Routledge, 1991
ISBN 9780415289764
275 pages
One-Dimensional Man (English, 2nd ed., 1964/1991, 11 MB, updated on 2016-12-23)
El Hombre unidimensional (Spanish, trans. Antonio Elorza, 1965/1993, added on 2014-6-7)
Ο μονοδιάστατος άνθρωπος (Greek, trans. Μπάμπης Λυκούδης, 1971, added on 2014-6-7)
Tek-Boyutlu Insan (Turkish, trans. Aziz Yardimli, 1986, HTML, added on 2014-6-7)
Jednorozměrný člověk (Czech, trans. Miroslav Rýdl, 1991, added on 2014-6-11)
Njeriu njëdimensional (Albanian, trans. Gaqo Karakshi, 2006, added on 2014-6-7)