Adema
The Ethics of Emergent Creativity: Can We Move Beyond Writing as Human Enterprise, Commodity and Innovation?
2019


# 3\. The Ethics of Emergent Creativity: Can We Move Beyond Writing as Human
Enterprise, Commodity and Innovation?

Janneke Adema

© 2019 Janneke Adema, CC BY 4.0
[https://doi.org/10.11647/OBP.0159.03](https://doi.org/10.11647/OBP.0159.03)

In 2013, the Authors’ Licensing & Collecting Society
(ALCS)[1](ch3.xhtml#footnote-152) commissioned a survey of its members to
explore writers’ earnings and contractual issues in the UK. The survey, the
results of which were published in the summary booklet ‘What Are Words Worth
Now?’, was carried out by Queen Mary, University of London. Almost 2,500
writers — from literary authors to academics and screenwriters — responded.
‘What Are Words Worth Now?’ summarises the findings of a larger study titled
‘The Business Of Being An Author: A Survey Of Authors’ Earnings And
Contracts’, carried out by Johanna Gibson, Phillip Johnson and Gaetano Dimita
and published in April 2015 by Queen Mary University of
London.[2](ch3.xhtml#footnote-151) The ALCS press release that accompanies the
study states that this ‘shocking’ new research into authors’ earnings finds a
‘dramatic fall, both in incomes, and the number of those working full-time as
writers’.[3](ch3.xhtml#footnote-150) Indeed, two of the main findings of the
study are that, first of all, the income of a professional author (which the
research defines as those who dedicate the majority of their time to writing)
has dropped 29% between 2005 and 2013, from £12,330 (£15,450 in real terms) to
just £11,000. Furthermore, the research found that in 2005 40% of professional
authors earned their incomes solely from writing, where in 2013 this figure
had dropped to just 11.5%.[4](ch3.xhtml#footnote-149)

It seems that one of the primary reasons for the ALCS to conduct this survey
was to collect ‘accurate, independent data’ on writers’ earnings and
contractual issues, in order for the ALCS to ‘make the case for authors’
rights’ — at least, that is what the ALCS Chief Executive Owen Atkinson writes
in the introduction accompanying the survey, which was sent out to all ALCS
members.[5](ch3.xhtml#footnote-148) Yet although this research was conducted
independently and the researchers did not draw conclusions based on the data
collected — in the form of policy recommendations for example — the ALCS did
frame the data and findings in a very specific way, as I will outline in what
follows; this framing includes both the introduction to the survey and the
press release that accompanies the survey’s findings. Yet to some extent this
framing, as I will argue, is already apparent in the methodology used to
produce the data underlying the research report.

First of all, let me provide an example of how the research findings have been
framed in a specific way. Chief Executive Atkinson mentions in his
introduction to the survey that the ALCS ‘exists to ensure that writers are
treated fairly and remunerated appropriately’. He continues that the ALCS
commissioned the survey to collect ‘accurate, independent data,’ in order to
‘make the case for writers’ rights’.[6](ch3.xhtml#footnote-147) Now this focus
on rights in combination with remuneration is all the more noteworthy if we
look at an earlier ALCS funded report from 2007, ‘Authors’ Earnings from
Copyright and Non-Copyright Sources: a Survey of 25,000 British and German
Writers’. This report is based on the findings of a 2006 writers’ survey,
which the 2013 survey updates. The 2007 report argues conclusively that
current copyright law has empirically failed to ensure that authors receive
appropriate reward or remuneration for the use of their
work.[7](ch3.xhtml#footnote-146) The data from the subsequent 2013 survey show
an even bleaker picture as regards the earnings of writers. Yet Atkinson
argues in the press release accompanying the findings of the 2013 survey that
‘if writers are to continue making their irreplaceable contribution to the UK
economy, they need to be paid fairly for their work. This means ensuring
clear, fair contracts with equitable terms and a copyright regime that support
creators and their ability to earn a living from their
creations’.[8](ch3.xhtml#footnote-145) Atkinson does not outline what this
copyright regime should be, nor does he draw attention to how this model could
be improved. More importantly, the fact that a copyright model is needed to
ensure fair pay stands uncontested for Atkinson and the ALCS — not surprising
perhaps, as protecting and promoting the rights of authors is the primary
mission of this member society. If there is any culprit to be held responsible
for the study’s ‘shocking’ findings, it is the elusive and further undefined
notion of ‘the digital’. According to Atkinson, digital technology is
increasingly challenging the mission of the ALCS to ensure fair remuneration
for writers, since it is ‘driving new markets and leading the copyright
debate’.[9](ch3.xhtml#footnote-144) The 2013 study is therefore, as Atkinson
states ‘the first to capture the impact of the digital revolution on writers’
working lives’.[10](ch3.xhtml#footnote-143) This statement is all the more
striking if we take into consideration that none of the questions in the 2013
survey focus specifically on digital publishing.[11](ch3.xhtml#footnote-142)
It therefore seems that — despite earlier findings — the ALCS has already
decided in advance what ‘the digital’ is and that a copyright regime is the
only way to ensure fair remuneration for writers in a digital context.

## Creative Industries

This strong uncontested link between copyright and remuneration can be traced
back to various other aspects of the 2015 report and its release. For example,
the press release draws a strong connection between the findings of the report
and the development of the creative industries in the UK. Again, Atkinson
states in the press release:

These are concerning times for writers. This rapid decline in both author
incomes and in the numbers of those writing full-time could have serious
implications for the economic success of the creative industries in the
UK.[12](ch3.xhtml#footnote-141)

This connection to the creative industries — ‘which are now worth £71.4
billion per year to the UK economy’,[13](ch3.xhtml#footnote-140) Atkinson
points out — is not surprising where the discourse around creative industries
maintains a clear bond between intellectual property rights and creative
labour. As Geert Lovink and Ned Rossiter state in their MyCreativity Reader,
the creative industries consist of ‘the generation and exploitation of
intellectual property’.[14](ch3.xhtml#footnote-139) Here they refer to a
definition created as part of the UK Government’s Creative Industries Mapping
Document,[15](ch3.xhtml#footnote-138) which states that the creative
industries are ‘those industries which have their origin in individual
creativity, skill and talent and which have a potential for wealth and job
creation through the generation and exploitation of intellectual property’.
Lovink and Rossiter point out that the relationship between IP and creative
labour lies at the basis of the definition of the creative industries where,
as they argue, this model of creativity assumes people only create to produce
economic value. This is part of a larger trend Wendy Brown has described as
being quintessentially neoliberal, where ‘neoliberal rationality disseminates
the model of the market to all domains and activities’ — and this includes the
realm of politics and rights.[16](ch3.xhtml#footnote-137) In this sense the
economization of culture and the concept of creativity is something that has
become increasingly embedded and naturalised. The exploitation of intellectual
property stands at the basis of the creative industries model, in which
cultural value — which can be seen as intricate, complex and manifold —
becomes subordinated to the model of the market; it becomes economic
value.[17](ch3.xhtml#footnote-136)

This direct association of cultural value and creativity with economic value
is apparent in various other facets of the ALCS commissioned research and
report. Obviously, the title of the initial summary booklet, as a form of
wordplay, asks ‘What are words worth?’. It becomes clear from the context of
the survey that the ‘worth’ of words will only be measured in a monetary
sense, i.e. as economic value. Perhaps even more important to understand in
this context, however, is how this economic worth of words is measured and
determined by focusing on two fixed and predetermined entities in advance.
First of all, the study focuses on individual human agents of creativity (i.e.
creators contributing economic value): the value of writing is established by
collecting data and making measurements at the level of individual authorship,
addressing authors/writers as singular individuals throughout the survey.
Secondly, economic worth is further determined by focusing on the fixed and
stable creative objects authors produce, in other words the study establishes
from the outset a clear link between the worth and value of writing and
economic remuneration based on individual works of
writing.[18](ch3.xhtml#footnote-135) Therefore in this process of determining
the economic worth of words, ‘writers’ and/or ‘authors’ are described and
positioned in a certain way in this study (i.e. as the central agents and
originators of creative objects), as is the form their creativity takes in the
shape of quantifiable outputs or commodities. The value of both these units of
measurement (the creator and the creative objects) are then set off against
the growth of the creative industries in the press release.

The ALCS commissioned survey provides some important insights into how
authorship, cultural works and remuneration — and ultimately, creativity — is
currently valued, specifically in the context of the creative industries
discourse in the UK. What I have tried to point out — without wanting to
downplay the importance either of writers receiving fair remuneration for
their work or of issues related to the sustainability of creative processes —
is that the findings from this survey have both been extracted and
subsequently framed based on a very specific economic model of creativity (and
authorship). According to this model, writing and creativity are sustained
most clearly by an individual original creator (an author) who extracts value
from the work s/he creates and distributes, aided by an intellectual property
rights regime. As I will outline more in depth in what follows, the enduring
liberal and humanist presumptions that underlie this survey continuously
reinforce the links between the value of writing and established IP and
remuneration regimes, and support a vision in which authorship and creativity
are dependent on economic incentives and ownership of works. By working within
this framework and with these predetermined concepts of authorship and
creativity (and ‘the digital’) the ALCS is strongly committed to the upkeep of
a specific model and discourse of creativity connected to the creative
industries. The ALCS does not attempt to complicate this model, nor does it
search for alternatives even when, as the 2007 report already implies, the
existing IP model has empirically failed to support the remuneration of
writers appropriately.

I want to use this ALCS survey as a reference point to start problematising
existing constructions of creativity, authorship, ownership, and
sustainability in relation to the ethics of publishing. To explore what ‘words
are worth’ and to challenge the hegemonic liberal humanist model of creativity
— to which the ALCS adheres — I will examine a selection of theoretical and
practical publishing and writing alternatives, from relational and posthuman
authorship to radical open access and uncreative writing. These alternatives
do not deny the importance of fair remuneration and sustainability for the
creative process; however, they want to foreground and explore creative
relationalities that move beyond the individual author and her ownership of
creative objects as the only model to support creativity and cultural
exchange. By looking at alternatives while at the same time complicating the
values and assumptions underlying the dominant narrative for IP expansion, I
want to start imagining what more ethical, fair and emergent forms of
creativity might entail. Forms that take into consideration the various
distributed and entangled agencies involved in the creation of cultural
content — which are presently not being included in the ALCS survey on fair
remuneration, for example. As I will argue, a reconsideration of the liberal
and humanist model of creativity might actually create new possibilities to
consider the value of words, and with that perhaps new solutions to the
problems pointed out in the ALCS study.

## Relational and Distributed Authorship

One of the main critiques of the liberal humanist model of authorship concerns
how it privileges the author as the sole source and origin of creativity. Yet
the argument has been made, both from a historical perspective and in relation
to today’s networked digital environment, that authorship and creativity, and
with that the value and worth of that creativity, are heavily
distributed.[19](ch3.xhtml#footnote-134) Should we therefore think about how
we can distribute notions of authorship and creativity more ethically when
defining the worth and value of words too? Would this perhaps mean a more
thorough investigation of what and who the specific agencies involved in
creative production are? This seems all the more important given that, today,
‘the value of words’ is arguably connected not to (distributed) authors or
creative agencies, but to rights holders (or their intermediaries such as
agents).[20](ch3.xhtml#footnote-133) From this perspective, the problem with
the copyright model as it currently functions is that the creators of
copyright don’t necessarily end up benefiting from it — a point that was also
implied by the authors of the 2007 ALCS commissioned report. Copyright
benefits rights holders, and rights holders are not necessarily, and often not
at all, involved in the production of creative work.

Yet copyright and the work as object are knit tightly to the authorship
construct. In this respect, the above criticism notwithstanding, in a liberal
vision of creativity and ownership the typical unit remains either the author
or the work. This ‘solid and fundamental unit of the author and the work’ as
Foucault has qualified it, albeit challenged, still retains a privileged
position.[21](ch3.xhtml#footnote-132) As Mark Rose argues, authorship — as a
relatively recent cultural formation — can be directly connected to the
commodification of writing and to proprietorship. Even more it developed in
tandem with the societal principle of possessive individualism, in which
individual property rights are protected by the social
order.[22](ch3.xhtml#footnote-131)

Some of the more interesting recent critiques of these constructs of
authorship and proprietorship have come from critical and feminist legal
studies, where scholars such as Carys Craig have started to question these
connections further. As Craig, Turcotte and Coombe argue, IP and copyright are
premised on liberal and neoliberal assumptions and constructs, such as
ownership, private rights, self-interest and
individualism.[23](ch3.xhtml#footnote-130) In this sense copyright,
authorship, the work as object, and related discourses around creativity
continuously re-establish and strengthen each other as part of a self-
sustaining system. We have seen this with the discourse around creative
industries, as part of which economic value comes to stand in for the creative
process itself, which, according to this narrative, can only be sustained
through an IP regime. Furthermore, from a feminist new materialist position,
the current discourse on creativity is very much a material expression of
creativity rather than merely its representation, where this discourse has
been classifying, constructing, and situating creativity (and with that,
authorship) within a neoliberal framework of creative industries.

Moving away from an individual construct of creativity therefore immediately
affects the question of the value of words. In our current copyright model
emphasis lies on the individual original author, but in a more distributed
vision the value of words and of creative production can be connected to a
broader context of creative agencies. Historically there has been a great
discursive shift from a valuing of imitation or derivation to a valuing of
originality in determining what counts as creativity or creative output.
Similar to Rose, Craig, Turcotte and Coombe argue that the individuality and
originality of authorship in its modern form established a simple route
towards individual ownership and the propertisation of creative achievement:
the original work is the author’s ownership whereas the imitator or pirate is
a trespasser of thief. In this sense original authorship is
‘disproportionately valued against other forms of cultural expression and
creative play’, where copyright upholds, maintains and strengthens the binary
between imitator and creator — defined by Craig, Turcotte and Coombe as a
‘moral divide’.[24](ch3.xhtml#footnote-129) This also presupposes a notion of
creativity that sees individuals as autonomous, living in isolation from each
other, ignoring their relationality. Yet as Craig, Turcotte and Coombe argue,
‘the act of writing involves not origination, but rather the adaptation,
derivation, translation and recombination of “raw material” taken from
previously existing texts’.[25](ch3.xhtml#footnote-128) This position has also
been explored extensively from within remix studies and fan culture, where the
adaptation and remixing of cultural content stands at the basis of creativity
(what Lawrence Lessig has called Read/Write culture, opposed to Read/Only
culture).[26](ch3.xhtml#footnote-127) From the perspective of access to
culture — instead of ownership of cultural goods or objects — one could also
argue that its value would increase when we are able to freely distribute it
and with that to adapt and remix it to create new cultural content and with
that cultural and social value — this within a context in which, as Craig,
Turcotte and Coombe point out, ‘the continuous expansion of intellectual
property rights has produced legal regimes that restrict access and downstream
use of information resources far beyond what is required to encourage their
creation’[27](ch3.xhtml#footnote-126)

To move beyond Enlightenment ideals of individuation, detachment and unity of
author and work, which determine the author-owner in the copyright model,
Craig puts forward a post-structuralist vision of relational authorship. This
sees the individual as socially situated and constituted — based also on
feminist scholarship into the socially situated self — where authorship in
this vision is situated within the communities in which it exists, but also in
relation to the texts and discourses that constitute it. Here creativity takes
place from within a network of social relations and the social dimensions of
authorship are recognised, as connectivity goes hand in hand with individual
autonomy. Craig argues that copyright should not be defined out of clashing
rights and interests but should instead focus on the kinds of relationships
this right would structure; it should be understood in relational terms: ‘it
structures relationships between authors and users, allocating powers and
responsibilities amongst members of cultural communities, and establishing the
rules of communication and exchange’.[28](ch3.xhtml#footnote-125) Cultural
value is then defined within these relationships.

## Open Access and the Ethics of Care

Craig, Turcotte and Coombe draw a clear connection between relational
authorship, feminism and (the ideals of) the open access movement, where as
they state, ‘rather than adhering to the individuated form of authorship that
intellectual property laws presuppose, open access initiatives take into
account varying forms of collaboration, creativity and
development’.[29](ch3.xhtml#footnote-124) Yet as I and others have argued
elsewhere,[30](ch3.xhtml#footnote-123) open access or open access publishing
is not a solid ideological block or model; it is made up of disparate groups,
visions and ethics. In this sense there is nothing intrinsically political or
democratic about open access, practitioners of open access can just as well be
seen to support and encourage open access in connection with the neoliberal
knowledge economy, with possessive individualism — even with CC licenses,
which can be seen as strengthening individualism —[31](ch3.xhtml#footnote-122)
and with the unity of author and work.[32](ch3.xhtml#footnote-121)

Nevertheless, there are those within the loosely defined and connected
‘radical open access community’, that do envision their publishing outlook and
relationship towards copyright, openness and authorship within and as part of
a relational ethics of care.[33](ch3.xhtml#footnote-120) For example Mattering
Press, a scholar-led open access book publishing initiative founded in 2012
and launched in 2016, publishes in the field of Science and Technology Studies
(STS) and works with a production model based on cooperation and shared
scholarship. As part of its publishing politics, ethos and ideology, Mattering
Press is therefore keen to include various agencies involved in the production
of scholarship, including ‘authors, reviewers, editors, copy editors, proof
readers, typesetters, distributers, designers, web developers and
readers’.[34](ch3.xhtml#footnote-119) They work with two interrelated feminist
(new materialist) and STS concepts to structure and perform this ethos:
mattering[35](ch3.xhtml#footnote-118) and care.[36](ch3.xhtml#footnote-117)
Where it concerns mattering, Mattering Press is conscious of how their
experiment in knowledge production, being inherently situated, puts new
relationships and configurations into the world. What therefore matters for
them are not so much the ‘author’ or the ‘outcome’ (the object), but the
process and the relationships that make up publishing:

[…] the way academic texts are produced matters — both analytically and
politically. Dominant publishing practices work with assumptions about the
conditions of academic knowledge production that rarely reflect what goes on
in laboratories, field sites, university offices, libraries, and various
workshops and conferences. They tend to deal with almost complete manuscripts
and a small number of authors, who are greatly dependent on the politics of
the publishing industry.[37](ch3.xhtml#footnote-116)

For Mattering Press care is something that extends not only to authors but to
the many other actants involved in knowledge production, who often provide
free volunteer labour within a gift economy context. As Mattering Press
emphasises, the ethics of care ‘mark vital relations and practices whose value
cannot be calculated and thus often goes unacknowledged where logics of
calculation are dominant’.[38](ch3.xhtml#footnote-115) For Mattering Press,
care can help offset and engage with the calculative logic that permeates
academic publishing:

[…] the concept of care can help to engage with calculative logics, such as
those of costs, without granting them dominance. How do we calculate so that
calculations do not dominate our considerations? What would it be to care for
rather than to calculate the cost of a book? This is but one and arguably a
relatively conservative strategy for allowing other logics than those of
calculation to take centre stage in publishing.[39](ch3.xhtml#footnote-114)

This logic of care refers, in part, to making visible the ‘unseen others’ as
Joe Deville (one of Mattering Press’s editors) calls them, who exemplify the
plethora of hidden labour that goes unnoticed within this object and author-
focused (academic) publishing model. As Endre Danyi, another Mattering Press
editor, remarks, quoting Susan Leigh Star: ‘This is, in the end, a profoundly
political process, since so many forms of social control rely on the erasure
or silencing of various workers, on deleting their work from representations
of the work’.[40](ch3.xhtml#footnote-113)

## Posthuman Authorship

Authorship is also being reconsidered as a polyvocal and collaborative
endeavour by reflecting on the agentic role of technology in authoring
content. Within digital literature, hypertext and computer-generated poetry,
media studies scholars have explored the role played by technology and the
materiality of text in the creation process, where in many ways writing can be
seen as a shared act between reader, writer and computer. Lori Emerson
emphasises that machines, media or technology are not neutral in this respect,
which complicates the idea of human subjectivity. Emerson explores this
through the notion of ‘cyborg authorship’, which examines the relation between
machine and human with a focus on the potentiality of in-
betweenness.[41](ch3.xhtml#footnote-112) Dani Spinosa talks about
‘collaboration with an external force (the computer, MacProse, technology in
general)’.[42](ch3.xhtml#footnote-111) Extending from the author, the text
itself, and the reader as meaning-writer (and hence playing a part in the
author function), technology, she states, is a fourth term in this
collaborative meaning-making. As Spinosa argues, in computer-generated texts
the computer is more than a technological tool and becomes a co-producer,
where it can occur that ‘the poet herself merges with the machine in order to
place her own subjectivity in flux’.[43](ch3.xhtml#footnote-110) Emerson calls
this a ‘break from the model of the poet/writer as divinely inspired human
exemplar’, which is exemplified for her in hypertext, computer-generated
poetry, and digital poetry.[44](ch3.xhtml#footnote-109)

Yet in many ways, as Emerson and Spinosa also note, these forms of posthuman
authorship should be seen as part of a larger trend, what Rolf Hughes calls an
‘anti-authorship’ tradition focused on auto-poesis (self-making), generative
systems and automatic writing. As Hughes argues, we see this tradition in
print forms such as Oulipo and in Dada experiments and surrealist games
too.[45](ch3.xhtml#footnote-108) But there are connections here with broader
theories that focus on distributed agency too, especially where it concerns
the influence of the materiality of the text. Media theorists such as N.
Katherine Hayles and Johanna Drucker have extensively argued that the
materiality of the page is entangled with the intentionality of the author as
a further agency; Drucker conceptualises this through a focus on ‘conditional
texts’ and ‘performative materiality’ with respect to the agency of the
material medium (be it the printed page or the digital
screen).[46](ch3.xhtml#footnote-107)

Where, however, does the redistribution of value creation end in these
narratives? As Nick Montfort states with respect to the agency of technology,
‘should other important and inspirational mechanisms — my CD player, for
instance, and my bookshelves — get cut in on the action as
well?’[47](ch3.xhtml#footnote-106) These distributed forms of authorship do
not solve issues related to authorship or remuneration but further complicate
them. Nevertheless Montfort is interested in describing the processes involved
in these types of (posthuman) co-authorship, to explore the (previously
unexplored) relationships and processes involved in the authoring of texts
more clearly. As he states, this ‘can help us understand the role of the
different participants more fully’.[48](ch3.xhtml#footnote-105) In this
respect a focus on posthuman authorship and on the various distributed
agencies that play a part in creative processes is not only a means to disrupt
the hegemonic focus on a romantic single and original authorship model, but it
is also about a sensibility to (machinic) co-authorship, to the different
agencies involved in the creation of art, and playing a role in creativity
itself. As Emerson remarks in this respect: ‘we must be wary of granting a
(romantic) specialness to human intentionality — after all, the point of
dividing the responsibility for the creation of the poems between human and
machine is to disrupt the singularity of human identity, to force human
identity to intermingle with machine identity’.[49](ch3.xhtml#footnote-104)

## Emergent Creativity

This more relational notion of rights and the wider appreciation of the
various (posthuman) agencies involved in creative processes based on an ethics
of care, challenges the vision of the single individualised and original
author/owner who stands at the basis of our copyright and IP regime — a vision
that, it is worth emphasising, can be seen as a historical (and Western)
anomaly, where collaborative, anonymous, and more polyvocal models of
authorship have historically prevailed.[50](ch3.xhtml#footnote-103) The other
side of the Foucauldian double bind, i.e. the fixed cultural object that
functions as a commodity, has however been similarly critiqued from several
angles. As stated before, and as also apparent from the way the ALCS report
has been framed, currently our copyright and remuneration regime is based on
ownership of cultural objects. Yet as many have already made clear, this
regime and discourse is very much based on physical objects and on a print-
based context.[51](ch3.xhtml#footnote-102) As such the idea of ‘text’ (be it
print or digital) has not been sufficiently problematised as versioned,
processual and materially changing within an IP context. In other words, text
and works are mostly perceived as fixed and stable objects and commodities
instead of material and creative processes and entangled relationalities. As
Craig et al. state, ‘the copyright system is unfortunately employed to
reinforce the norms of the analog world’.[52](ch3.xhtml#footnote-101) In
contrast to a more relational perspective, the current copyright regime views
culture through a proprietary lens. And it is very much this discursive
positioning, or as Craig et al. argue ‘the language of “ownership,”
“property,” and “commodity”’, which ‘obfuscates the nature of copyright’s
subject matter, and cloaks the social and cultural conditions of its
production and the implications of its
protection’.[53](ch3.xhtml#footnote-100) How can we approach creativity in
context, as socially and culturally situated, and not as the free-standing,
stable product of a transcendent author, which is very much how it is being
positioned within an economic and copyright framework? This hegemonic
conception of creativity as property fails to acknowledge or take into
consideration the manifold, distributed, derivative and messy realities of
culture and creativity.

It is therefore important to put forward and promote another more emergent
vision of creativity, where creativity is seen as both processual and only
ever temporarily fixed, and where the work itself is seen as being the product
of a variety of (posthuman) agencies. Interestingly, someone who has written
very elaborately about a different form of creativity relevant to this context
is one of the authors of the ALCS commissioned report, Johanna Gibson. Similar
to Craig, who focuses on the relationality of copyright, Gibson wants to pay
more attention to the networking of creativity, moving it beyond a focus on
traditional models of producers and consumers in exchange for a ‘many-to-many’
model of creativity. For Gibson, IP as a system aligns with a corporate model
of creativity, one which oversimplifies what it means to be creative and
measures it against economic parameters alone.[54](ch3.xhtml#footnote-099) In
many ways in policy driven visions, IP has come to stand in for the creative
process itself, Gibson argues, and is assimilated within corporate models of
innovation. It has thus become a synonym for creativity, as we have seen in
the creative industries discourse. As Gibson explains, this simplified model
of creativity is very much a ‘discursive strategy’ in which the creator is
mythologised and output comes in the form of commodified
objects.[55](ch3.xhtml#footnote-098) In this sense we need to re-appropriate
creativity as an inherently fluid and uncertain concept and practice.

Yet this mimicry of creativity by IP and innovation at the same time means
that any re-appropriation of creativity from the stance of access and reuse is
targeted as anti-IP and thus as standing outside of formal creativity. Other,
more emergent forms of creativity have trouble existing within this self-
defining and sustaining hegemonic system. This is similar to what Craig
remarked with respect to remixed, counterfeit and pirated, and un-original
works, which are seen as standing outside the system. Gibson uses actor
network theory (ANT) as a framework to construct her network-based model of
creativity, where for her ANT allows for a vision that does not fix creativity
within a product, but focuses more on the material relationships and
interactions between users and producers. In this sense, she argues, a network
model allows for plural agencies to be attributed to creativity, including
those of users.[56](ch3.xhtml#footnote-097)

An interesting example of how the hegemonic object-based discourse of
creativity can be re-appropriated comes from the conceptual poet Kenneth
Goldsmith, who, in what could be seen as a direct response to this dominant
narrative, tries to emphasise that exactly what this discourse classifies as
‘uncreative’, should be seen as valuable in itself. Goldsmith points out that
appropriating is creative and that he uses it as a pedagogical method in his
classes on ‘Uncreative Writing’ (which he defines as ‘the art of managing
information and representing it as writing’[57](ch3.xhtml#footnote-096)). Here
‘uncreative writing’ is something to strive for and stealing, copying, and
patchwriting are elevated as important and valuable tools for writing. For
Goldsmith the digital environment has fostered new skills and notions of
writing beyond the print-based concepts of originality and authorship: next to
copying, editing, reusing and remixing texts, the management and manipulation
of information becomes an essential aspect of
creativity.[58](ch3.xhtml#footnote-095) Uncreative writing involves a
repurposing and appropriation of existing texts and works, which then become
materials or building blocks for further works. In this sense Goldsmith
critiques the idea of texts or works as being fixed when asking, ‘if artefacts
are always in flux, when is a historical work determined to be
“finished”?’[59](ch3.xhtml#footnote-094) At the same time, he argues, our
identities are also in flux and ever shifting, turning creative writing into a
post-identity literature.[60](ch3.xhtml#footnote-093) Machines play important
roles in uncreative writing, as active agents in the ‘managing of
information’, which is then again represented as writing, and is seen by
Goldsmith as a bridge between human-centred writing and full-blown
‘robopoetics’ (literature written by machines, for machines). Yet Goldsmith is
keen to emphasise that these forms of uncreative writing are not beholden to
the digital medium, and that pre-digital examples are plentiful in conceptual
literature and poetry. He points out — again by a discursive re-appropriation
of what creativity is or can be — that sampling, remixing and appropriation
have been the norm in other artistic and creative media for decades. The
literary world is lagging behind in this respect, where, despite the
experiments by modernist writers, it continues neatly to delineate avant-garde
from more general forms of writing. Yet as Goldsmith argues the digital has
started to disrupt this distinction again, moving beyond ‘analogue’ notions of
writing, and has fuelled with it the idea that there might be alternative
notions of writing: those currently perceived as
uncreative.[61](ch3.xhtml#footnote-092)

## Conclusion

There are two addendums to the argument I have outlined above that I would
like to include here. First of all, I would like to complicate and further
critique some of the preconceptions still inherent in the relational and
networked copyright models as put forward by Craig et al. and Gibson. Both are
in many ways reformist and ‘responsive’ models. Gibson, for example, does not
want to do away with IP rights, she wants them to develop and adapt to mirror
society more accurately according to a networked model of creativity. For her,
the law is out of tune with its public, and she wants to promote a more
inclusive networked (copy) rights model.[62](ch3.xhtml#footnote-091) For Craig
too, relationalities are established and structured by rights first and
foremost. Yet from a posthuman perspective we need to be conscious of how the
other actants involved in creativity would fall outside such a humanist and
subjective rights model.[63](ch3.xhtml#footnote-090) From texts and
technologies themselves to the wider environmental context and to other
nonhuman entities and objects: in what sense will a copyright model be able to
extend such a network beyond an individualised liberal humanist human subject?
What do these models exclude in this respect and in what sense are they still
limited by their adherence to a rights model that continues to rely on
humanist nodes in a networked or relational model? As Anna Munster has argued
in a talk about the case of the monkey selfie, copyright is based on a logic
of exclusion that does not line up with the assemblages of agentic processes
that make up creativity and creative expression.[64](ch3.xhtml#footnote-089)
How can we appreciate the relational and processual aspects of identity, which
both Craig and Gibson seem to want to promote, if we hold on to an inherently
humanist concept of subjectification, rights and creativity?

Secondly, I want to highlight that we need to remain cautious of a movement
away from copyright and the copyright industries, to a context of free culture
in which free content — and the often free labour it is based upon — ends up
servicing the content industries (i.e. Facebook, Google, Amazon). We must be
wary when access or the narrative around (open) access becomes dominated by
access to or for big business, benefitting the creative industries and the
knowledge economy. The danger of updating and adapting IP law to fit a
changing digital context and to new technologies, of making it more inclusive
in this sense — which is something both Craig and Gibson want to do as part of
their reformative models — is that this tends to be based on a very simplified
and deterministic vision of technology, as something requiring access and an
open market to foster innovation. As Sarah Kember argues, this technocratic
rationale, which is what unites pro-and anti-copyright activists in this
sense, essentially de-politicises the debate around IP; it is still a question
of determining the value of creativity through an economic perspective, based
on a calculative lobby.[65](ch3.xhtml#footnote-088) The challenge here is to
redefine the discourse in such a way that our focus moves away from a dominant
market vision, and — as Gibson and Craig have also tried to do — to emphasise
a non-calculative ethics of relations, processes and care instead.

I would like to return at this point to the ALCS report and the way its
results have been framed within a creative industries discourse.
Notwithstanding the fact that fair remuneration and incentives for literary
production and creativity in general are of the utmost importance, what I have
tried to argue here is that the ‘solution’ proposed by the ALCS does not do
justice to the complexities of creativity. When discussing remuneration of
authors, the ALCS seems to prefer a simple solution in which copyright is seen
as a given, the digital is pointed out as a generalised scapegoat, and
binaries between print and digital are maintained and strengthened.
Furthermore, fair remuneration is encapsulated by the ALCS within an economic
calculative logic and rhetoric, sustained by and connected to a creative
industries discourse, which continuously recreates the idea that creativity
and innovation are one. Instead I have tried to put forward various
alternative visions and practices, from radical open access to posthuman
authorship and uncreative writing, based on vital relationships and on an
ethics of care and responsibility. These alternatives highlight distributed
and relational authorship and/or showcase a sensibility that embraces
posthuman agencies and processual publishing as part of a more complex,
emergent vision of creativity, open to different ideas of what creativity is
and can become. In this vision creativity is thus seen as relational, fluid
and processual and only ever temporarily fixed as part of our ethical decision
making: a decision-making process that is contingent on the contexts and
relationships with which we find ourselves entangled. This involves asking
questions about what writing is and does, and how creativity expands beyond
our established, static, or given concepts, which include copyright and a
focus on the author as a ‘homo economicus’, writing as inherently an
enterprise, and culture as commodified. As I have argued, the value of words,
indeed the economic worth and sustainability of words and of the ‘creative
industries’, can and should be defined within a different narrative. Opening
up from the hegemonic creative industries discourse and the way we perform it
through our writing practices might therefore enable us to explore extended
relationalities of emergent creativity, open-ended publishing processes, and a
feminist ethics of care and responsibility.

This contribution has showcased examples of experimental, hybrid and posthuman
writing and publishing practices that are intervening in this established
discourse on creativity. How, through them, can we start to performatively
explore a new discourse and reconfigure the relationships that underlie our
writing processes? How can the worth of writing be reflected in different
ways?

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adema-pdsc14/>

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(Lueneburg: Centre for Digital Cultures (CDC)),


— and Gary Hall (2013) ‘The Political Nature of the Book: On Artists’ Books
and Radical Open Access’, New Formations 78.1, 138–56,


— and Samuel Moore (2018) ‘Collectivity and Collaboration: Imagining New Forms
of Communality to Create Resilience in Scholar-Led Publishing’, Insights 31.3,


ALCS, Press Release (8 July 2014) ‘What Are Words Worth Now? Not Enough’,


Barad, Karen (2007) Meeting the Universe Halfway: Quantum Physics and the
Entanglement of Matter and Meaning (Durham, N.C., and London: Duke University
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Boon, Marcus (2010) In Praise of Copying (Cambridge, MA: Harvard University
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Brown, Wendy (2015) Undoing the Demos: Neoliberalism’s Stealth Revolution
(Cambridge, MA: MIT Press).

Chartier, Roger (1994) The Order of Books: Readers, Authors, and Libraries in
Europe Between the 14th and 18th Centuries, 1st ed. (Stanford, CA: Stanford
University Press).

Craig, Carys J. (2011) Copyright, Communication and Culture: Towards a
Relational Theory of Copyright Law (Cheltenham, UK, and Northampton, MA:
Edward Elgar Publishing).

— Joseph F. Turcotte, and Rosemary J. Coombe (2011) ‘What’s Feminist About
Open Access? A Relational Approach to Copyright in the Academy’, Feminists@law
1.1,

Cramer, Florian (2013) Anti-Media: Ephemera on Speculative Arts (Rotterdam and
New York, NY: nai010 publishers).

Drucker, Johanna (2015) ‘Humanist Computing at the End of the Individual Voice
and the Authoritative Text’, in Patrik Svensson and David Theo Goldberg
(eds.), Between Humanities and the Digital (Cambridge, MA: MIT Press), pp.
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— (2014) ‘Distributed and Conditional Documents: Conceptualizing
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Materialidades da Literatura 2.1, 11–29.

— (2013) ‘Performative Materiality and Theoretical Approaches to Interface’,
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Ede, Lisa, and Andrea A. Lunsford (2001) ‘Collaboration and Concepts of
Authorship’, PMLA 116.2, 354–69.

Emerson, Lori (2008) ‘Materiality, Intentionality, and the Computer-Generated
Poem: Reading Walter Benn Michaels with Erin Moureacute’s Pillage Land’, ESC:
English Studies in Canada 34, 45–69.

— (2003) ‘Digital Poetry as Reflexive Embodiment’, in Markku Eskelinen, Raine
Koskimaa, Loss Pequeño Glazier and John Cayley (eds.), CyberText Yearbook
2002–2003, 88–106,

Foucault, Michel, ‘What Is an Author?’ (1998) in James D. Faubion (ed.),
Essential Works of Foucault, 1954–1984, Volume Two: Aesthetics, Method, and
Epistemology (New York: The New Press).

Gibson, Johanna (2007) Creating Selves: Intellectual Property and the
Narration of Culture (Aldershot, England and Burlington, VT: Routledge).

— Phillip Johnson and Gaetano Dimita (2015) The Business of Being an Author: A
Survey of Author’s Earnings and Contracts (London: Queen Mary University of
London), [https://orca.cf.ac.uk/72431/1/Final Report - For Web
Publication.pdf](https://orca.cf.ac.uk/72431/1/Final%20Report%20-%20For%20Web%20Publication.pdf)

Goldsmith, Kenneth (2011) Uncreative Writing: Managing Language in the Digital
Age (New York: Columbia University Press).

Hall, Gary (2010) ‘Radical Open Access in the Humanities’ (presented at the
Research Without Borders, Columbia University),
humanities/>

— (2008) Digitize This Book!: The Politics of New Media, or Why We Need Open
Access Now (Minneapolis, MN: University of Minnesota Press).

Hayles, N. Katherine (2004) ‘Print Is Flat, Code Is Deep: The Importance of
Media-Specific Analysis’, Poetics Today 25.1, 67–90,


Hughes, Rolf (2005) ‘Orderly Disorder: Post-Human Creativity’, in Proceedings
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Jenkins, Henry, and Owen Gallagher (2008) ‘“What Is Remix Culture?”: An
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Johns, Adrian (1998) The Nature of the Book: Print and Knowledge in the Making
(Chicago, IL: University of Chicago Press).

Kember, Sarah (2016) ‘Why Publish?’, Learned Publishing 29, 348–53,


— (2014) ‘Why Write?: Feminism, Publishing and the Politics of Communication’,
New Formations: A Journal of Culture/Theory/Politics 83.1, 99–116.

Kretschmer, M., and P. Hardwick (2007) Authors’ Earnings from Copyright and
Non-Copyright Sources : A Survey of 25,000 British and German Writers (Poole,
UK: CIPPM/ALCS Bournemouth University),
[https://microsites.bournemouth.ac.uk/cippm/files/2007/07/ALCS-Full-
report.pdf](https://microsites.bournemouth.ac.uk/cippm/files/2007/07/ACLS-
Full-report.pdf)

Lessig, Lawrence (2008) Remix: Making Art and Commerce Thrive in the Hybrid
Economy (New York: Penguin Press).

Lovink, Geert, and Ned Rossiter (eds.) (2007) MyCreativity Reader: A Critique
of Creative Industries (Amsterdam: Institute of Network Cultures),


McGann, Jerome J. (1992) A Critique of Modern Textual Criticism
(Charlottesville, VA: University of Virginia Press).

McHardy, Julien (2014) ‘Why Books Matter: There Is Value in What Cannot Be
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Mol, Annemarie (2008) The Logic of Care: Health and the Problem of Patient
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Montfort, Nick (2003) ‘The Coding and Execution of the Author’, in Markku
Eskelinen, Raine Kosimaa, Loss Pequeño Glazier and John Cayley (eds.),
CyberText Yearbook 2002–2003, 2003, 201–17,
, pp. 201–17.

Moore, Samuel A. (2017) ‘A Genealogy of Open Access: Negotiations between
Openness and Access to Research’, Revue Française des Sciences de
l’information et de la Communication 11,

Munster, Anna (2016) ‘Techno-Animalities — the Case of the Monkey Selfie’
(presented at the Goldsmiths University, London),


Navas, Eduardo (2012) Remix Theory: The Aesthetics of Sampling (Vienna and New
York: Springer).

Parikka, Jussi, and Mercedes Bunz (11 July 2014) ‘A Mini-Interview: Mercedes
Bunz Explains Meson Press’, Machinology,
meson-press/>

Richards, Victoria (7 January 2016) ‘Monkey Selfie: Judge Rules Macaque Who
Took Grinning Photograph of Himself “Cannot Own Copyright”’, The Independent,
macaque-who-took-grinning-photograph-of-himself-cannot-own-
copyright-a6800471.html>

Robbins, Sarah (2003) ‘Distributed Authorship: A Feminist Case-Study Framework
for Studying Intellectual Property’, College English 66.2, 155–71,


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Spinosa, Dani (14 May 2014) ‘“My Line (Article) Has Sighed”: Authorial
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Star, Susan Leigh (1991) ‘The Sociology of the Invisible: The Primacy of Work
in the Writings of Anselm Strauss’, in Anselm Leonard Strauss and David R.
Maines (eds.), Social Organization and Social Process: Essays in Honor of
Anselm Strauss (New York: A. de Grutyer).

* * *

[1](ch3.xhtml#footnote-152-backlink) The Authors’ Licensing and Collecting
Society is a [British](https://en.wikipedia.org/wiki/United_Kingdom)
membership organisation for writers, established in 1977 with over 87,000
members, focused on protecting and promoting authors’ rights. ALCS collects
and pays out money due to members for secondary uses of their work (copying,
broadcasting, recording etc.).

[2](ch3.xhtml#footnote-151-backlink) This survey was an update of an earlier
survey conducted in 2006 by the Centre of Intellectual Property Policy and
Management (CIPPM) at Bournemouth University.

[3](ch3.xhtml#footnote-150-backlink) ‘New Research into Authors’ Earnings
Released’, Authors’ Licensing and Collecting Society, 2014,
Us/News/News/What-are-words-worth-now-not-much.aspx>

[4](ch3.xhtml#footnote-149-backlink) Johanna Gibson, Phillip Johnson, and
Gaetano Dimita, The Business of Being an Author: A Survey of Author’s Earnings
and Contracts (London: Queen Mary University of London, 2015), p. 9,
[https://orca.cf.ac.uk/72431/1/Final Report - For Web Publication.pdf
](https://orca.cf.ac.uk/72431/1/Final%20Report%20-%20For%20Web%20Publication.pdf)

[5](ch3.xhtml#footnote-148-backlink) ALCS, Press Release. What Are Words Worth
Now? Not Enough, 8 July 2014, worth-now-not-enough>

[6](ch3.xhtml#footnote-147-backlink) Gibson, Johnson, and Dimita, The Business
of Being an Author, p. 35.

[7](ch3.xhtml#footnote-146-backlink) M. Kretschmer and P. Hardwick, Authors’
Earnings from Copyright and Non-Copyright Sources: A Survey of 25,000 British
and German Writers (Poole: CIPPM/ALCS Bournemouth University, 2007), p. 3,
[https://microsites.bournemouth.ac.uk/cippm/files/2007/07/ALCS-Full-
report.pdf](https://microsites.bournemouth.ac.uk/cippm/files/2007/07/ACLS-
Full-report.pdf)

[8](ch3.xhtml#footnote-145-backlink) ALCS, Press Release, 8 July 2014,
[https://www.alcs.co.uk/news/what-are-words-](https://www.alcs.co.uk/news
/what-are-words-worth-now-not-enough)
worth-now-not-enough

[9](ch3.xhtml#footnote-144-backlink) Gibson, Johnson, and Dimita, The Business
of Being an Author, p. 35.

[10](ch3.xhtml#footnote-143-backlink) Ibid.

[11](ch3.xhtml#footnote-142-backlink) In the survey, three questions that
focus on various sources of remuneration do list digital publishing and/or
online uses as an option (questions 8, 11, and 15). Yet the data tables
provided in the appendix to the report do not provide the findings for
questions 11 and 15 nor do they differentiate according to type of media for
other tables related to remuneration. The only data table we find in the
report related to digital publishing is table 3.3, which lists ‘Earnings
ranked (1 to 7) in relation to categories of work’, where digital publishing
ranks third after books and magazines/periodicals, but before newspapers,
audio/audio-visual productions and theatre. This lack of focus on the effect
of digital publishing on writers’ incomes, for a survey that is ‘the first to
capture the impact of the digital revolution on writers’ working lives’, is
quite remarkable. Gibson, Johnson, and Dimita, The Business of Being an
Author, Appendix 2.

[12](ch3.xhtml#footnote-141-backlink) Ibid., p. 35.

[13](ch3.xhtml#footnote-140-backlink) Ibid.

[14](ch3.xhtml#footnote-139-backlink) Geert Lovink and Ned Rossiter (eds.),
MyCreativity Reader: A Critique of Creative Industries (Amsterdam: Institute
of Network Cultures, 2007), p. 14,


[15](ch3.xhtml#footnote-138-backlink) See:
estimates-january-2015/creative-industries-economic-estimates-january-2015
-key-findings>

[16](ch3.xhtml#footnote-137-backlink) Wendy Brown, Undoing the Demos:
Neoliberalism’s Stealth Revolution (Cambridge, MA: MIT Press, 2015), p. 31.

[17](ch3.xhtml#footnote-136-backlink) Therefore Lovink and Rossiter make a
plea to, ‘redefine creative industries outside of IP generation’. Lovink and
Rossiter, MyCreativity Reader, p. 14.

[18](ch3.xhtml#footnote-135-backlink) Next to earnings made from writing more
in general, the survey on various occasions asks questions about earnings
arising from specific categories of works and related to the amount of works
exploited (published/broadcast) during certain periods. Gibson, Johnson, and
Dimita, The Business of Being an Author, Appendix 2.

[19](ch3.xhtml#footnote-134-backlink) Roger Chartier, The Order of Books:
Readers, Authors, and Libraries in Europe Between the 14th and 18th Centuries,
1st ed. (Stanford: Stanford University Press, 1994); Lisa Ede and Andrea A.
Lunsford, ‘Collaboration and Concepts of Authorship’, PMLA 116.2 (2001),
354–69; Adrian Johns, The Nature of the Book: Print and Knowledge in the
Making (Chicago, IL: University of Chicago Press, 1998); Jerome J. McGann, A
Critique of Modern Textual Criticism (Charlottesville, VA, University of
Virginia Press, 1992); Sarah Robbins, ‘Distributed Authorship: A Feminist
Case-Study Framework for Studying Intellectual Property’, College English 66.2
(2003), 155–71,

[20](ch3.xhtml#footnote-133-backlink) The ALCS survey addresses this problem,
of course, and tries to lobby on behalf of its authors for fair contracts with
publishers and intermediaries. That said, the survey findings show that only
42% of writers always retain their copyright. Gibson, Johnson, and Dimita, The
Business of Being an Author, p. 12.

[21](ch3.xhtml#footnote-132-backlink) Michel Foucault, ‘What Is an Author?’,
in James D. Faubion (ed.), Essential Works of Foucault, 1954–1984, Volume Two:
Aesthetics, Method, and Epistemology (New York: The New Press, 1998), p. 205.

[22](ch3.xhtml#footnote-131-backlink) Mark Rose, Authors and Owners: The
Invention of Copyright (Cambridge, MA: Harvard University Press, 1993).

[23](ch3.xhtml#footnote-130-backlink) Carys J. Craig, Joseph F. Turcotte, and
Rosemary J. Coombe, ‘What’s Feminist About Open Access? A Relational Approach
to Copyright in the Academy’, Feminists@law 1.1 (2011),


[24](ch3.xhtml#footnote-129-backlink) Ibid., p. 8.

[25](ch3.xhtml#footnote-128-backlink) Ibid., p. 9.

[26](ch3.xhtml#footnote-127-backlink) Lawrence Lessig, Remix: Making Art and
Commerce Thrive in the Hybrid Economy (New York: Penguin Press, 2008); Eduardo
Navas, Remix Theory: The Aesthetics of Sampling (Vienna and New York:
Springer, 2012); Henry Jenkins and Owen Gallagher, ‘“What Is Remix Culture?”:
An Interview with Total Recut’s Owen Gallagher’, Confessions of an Aca-Fan,
2008,

[27](ch3.xhtml#footnote-126-backlink) Craig, Turcotte, and Coombe, ‘What’s
Feminist About Open Access?, p. 27.

[28](ch3.xhtml#footnote-125-backlink) Ibid., p. 14.

[29](ch3.xhtml#footnote-124-backlink) Ibid., p. 26.

[30](ch3.xhtml#footnote-123-backlink) Janneke Adema, ‘Open Access’, in
Critical Keywords for the Digital Humanities (Lueneburg: Centre for Digital
Cultures (CDC), 2014), ; Janneke Adema,
‘Embracing Messiness’, LSE Impact of Social Sciences, 2014,
adema-pdsc14/>; Gary Hall, Digitize This Book!: The Politics of New Media, or
Why We Need Open Access Now (Minneapolis, MN: University of Minnesota Press,
2008), p. 197; Sarah Kember, ‘Why Write?: Feminism, Publishing and the
Politics of Communication’, New Formations: A Journal of
Culture/Theory/Politics 83.1 (2014), 99–116; Samuel A. Moore, ‘A Genealogy of
Open Access: Negotiations between Openness and Access to Research’, Revue
Française des Sciences de l’information et de la Communication, 2017,


[31](ch3.xhtml#footnote-122-backlink) Florian Cramer, Anti-Media: Ephemera on
Speculative Arts (Rotterdam and New York: nai010 publishers, 2013).

[32](ch3.xhtml#footnote-121-backlink) Especially within humanities publishing
there is a reluctance to allow derivative uses of one’s work in an open access
setting.

[33](ch3.xhtml#footnote-120-backlink) In 2015 the Radical Open Access
Conference took place at Coventry University, which brought together a large
array of presses and publishing initiatives (often academic-led) in support of
an ‘alternative’ vision of open access and scholarly communication.
Participants in this conference subsequently formed the loosely allied Radical
Open Access Collective: [radicaloa.co.uk](https://radicaloa.co.uk/). As the
conference concept outlines, radical open access entails ‘a vision of open
access that is characterised by a spirit of on-going creative experimentation,
and a willingness to subject some of our most established scholarly
communication and publishing practices, together with the institutions that
sustain them (the library, publishing house etc.), to rigorous critique.
Included in the latter will be the asking of important questions about our
notions of authorship, authority, originality, quality, credibility,
sustainability, intellectual property, fixity and the book — questions that
lie at the heart of what scholarship is and what the university can be in the
21st century’. Janneke Adema and Gary Hall, ‘The Political Nature of the Book:
On Artists’ Books and Radical Open Access’, New Formations 78.1 (2013),
138–56, ; Janneke Adema and Samuel
Moore, ‘Collectivity and Collaboration: Imagining New Forms of Communality to
Create Resilience In Scholar-Led Publishing’, Insights 31.3 (2018),
; Gary Hall, ‘Radical Open Access in the
Humanities’ (presented at the Research Without Borders, Columbia University,
2010), humanities/>; Janneke Adema, ‘Knowledge Production Beyond The Book? Performing
the Scholarly Monograph in Contemporary Digital Culture’ (PhD dissertation,
Coventry University, 2015),
f4c62c77ac86/1/ademacomb.pdf>

[34](ch3.xhtml#footnote-119-backlink) Julien McHardy, ‘Why Books Matter: There
Is Value in What Cannot Be Evaluated’, Impact of Social Sciences, 2014, n.p.,
[http://blogs.lse.ac.uk/impactofsocial sciences/2014/09/30/why-books-
matter/](http://blogs.lse.ac.uk/impactofsocialsciences/2014/09/30/why-books-
matter/)

[35](ch3.xhtml#footnote-118-backlink) Karen Barad, Meeting the Universe
Halfway: Quantum Physics and the Entanglement of Matter and Meaning (Durham,
N.C. and London: Duke University Press, 2007).

[36](ch3.xhtml#footnote-117-backlink) Annemarie Mol, The Logic of Care: Health
and the Problem of Patient Choice, 1st ed. (London and New York: Routledge,
2008).

[37](ch3.xhtml#footnote-116-backlink) Sebastian Abrahamsson and others,
‘Mattering Press: New Forms of Care for STS Books’, The EASST Review 32.4
(2013), press-new-forms-of-care-for-sts-books/>

[38](ch3.xhtml#footnote-115-backlink) McHardy, ‘Why Books Matter’.

[39](ch3.xhtml#footnote-114-backlink) Ibid.

[40](ch3.xhtml#footnote-113-backlink) Susan Leigh Star, ‘The Sociology of the
Invisible: The Primacy of Work in the Writings of Anselm Strauss’, in Anselm
Leonard Strauss and David R. Maines (eds.), Social Organization and Social
Process: Essays in Honor of Anselm Strauss (New York: A. de Gruyter, 1991).
Mattering Press is not alone in exploring an ethics of care in relation to
(academic) publishing. Sarah Kember, director of Goldsmiths Press is also
adamant in her desire to make the underlying processes of publishing (i.e.
peer review, citation practices) more transparent and accountable Sarah
Kember, ‘Why Publish?’, Learned Publishing 29 (2016), 348–53,
. Mercedes Bunz, one of the editors running
Meson Press, argues that a sociology of the invisible would incorporate
‘infrastructure work’, the work of accounting for, and literally crediting
everybody involved in producing a book: ‘A book isn’t just a product that
starts a dialogue between author and reader. It is accompanied by lots of
other academic conversations — peer review, co-authors, copy editors — and
these conversations deserve to be taken more serious’. Jussi Parikka and
Mercedes Bunz, ‘A Mini-Interview: Mercedes Bunz Explains Meson Press’,
Machinology, 2014, mercedes-bunz-explains-meson-press/>. For Open Humanities Press authorship is
collaborative and even often anonymous: for example, they are experimenting
with research published in wikis to further complicate the focus on single
authorship and a static marketable book object within academia (see their
living and liquid books series).

[41](ch3.xhtml#footnote-112-backlink) Lori Emerson, ‘Digital Poetry as
Reflexive Embodiment’, in Markku Eskelinen, Raine Koskimaa, Loss Pequeño
Glazier and John Cayley (eds.), CyberText Yearbook 2002–2003, 2003, 88–106,


[42](ch3.xhtml#footnote-111-backlink) Dani Spinosa, ‘“My Line (Article) Has
Sighed”: Authorial Subjectivity and Technology’, Generic Pronoun, 2014,


[43](ch3.xhtml#footnote-110-backlink) Spinosa, ‘My Line (Article) Has Sighed’.

[44](ch3.xhtml#footnote-109-backlink) Emerson, ‘Digital Poetry as Reflexive
Embodiment’, p. 89.

[45](ch3.xhtml#footnote-108-backlink) Rolf Hughes, ‘Orderly Disorder: Post-
Human Creativity’, in Proceedings of the Linköping Electronic Conference
(Linköpings universitet: University Electronic Press, 2005).

[46](ch3.xhtml#footnote-107-backlink) N. Katherine Hayles, ‘Print Is Flat,
Code Is Deep: The Importance of Media-Specific Analysis’, Poetics Today 25.1
(2004), 67–90, ; Johanna Drucker,
‘Performative Materiality and Theoretical Approaches to Interface’, Digital
Humanities Quarterly 7.1 (2013),
; Johanna
Drucker, ‘Distributed and Conditional Documents: Conceptualizing
Bibliographical Alterities’, MATLIT: Revista do Programa de Doutoramento em
Materialidades da Literatura 2.1 (2014), 11–29.

[47](ch3.xhtml#footnote-106-backlink) Nick Montfort, ‘The Coding and Execution
of the Author’, in Markku Eskelinen, Raine Kosimaa, Loss Pequeño Glazier and
John Cayley (eds.), CyberText Yearbook 2002–2003, 2003, 201–17 (p. 201),


[48](ch3.xhtml#footnote-105-backlink) Montfort, ‘The Coding and Execution of
the Author’, p. 202.

[49](ch3.xhtml#footnote-104-backlink) Lori Emerson, ‘Materiality,
Intentionality, and the Computer-Generated Poem: Reading Walter Benn Michaels
with Erin Moureacute’s Pillage Land’, ESC: English Studies in Canada 34
(2008), 66.

[50](ch3.xhtml#footnote-103-backlink) Marcus Boon, In Praise of Copying
(Cambridge, MA: Harvard University Press, 2010); Johanna Drucker, ‘Humanist
Computing at the End of the Individual Voice and the Authoritative Text’, in
Patrik Svensson and David Theo Goldberg (eds.), Between Humanities and the
Digital (Cambridge, MA: MIT Press, 2015), pp. 83–94.

[51](ch3.xhtml#footnote-102-backlink) We have to take into consideration here
that print-based cultural products were never fixed or static; the dominant
discourses constructed around them just perceive them to be so.

[52](ch3.xhtml#footnote-101-backlink) Craig, Turcotte, and Coombe, ‘What’s
Feminist About Open Access?’, p. 2.

[53](ch3.xhtml#footnote-100-backlink) Ibid.

[54](ch3.xhtml#footnote-099-backlink) Johanna Gibson, Creating Selves:
Intellectual Property and the Narration of Culture (Aldershot, UK, and
Burlington: Routledge, 2007), p. 7.

[55](ch3.xhtml#footnote-098-backlink) Gibson, Creating Selves, p. 7.

[56](ch3.xhtml#footnote-097-backlink) Ibid.

[57](ch3.xhtml#footnote-096-backlink) Kenneth Goldsmith, Uncreative Writing:
Managing Language in the Digital Age (New York: Columbia University Press,
2011), p. 227.

[58](ch3.xhtml#footnote-095-backlink) Ibid., p. 15.

[59](ch3.xhtml#footnote-094-backlink) Goldsmith, Uncreative Writing, p. 81.

[60](ch3.xhtml#footnote-093-backlink) Ibid.

[61](ch3.xhtml#footnote-092-backlink) It is worth emphasising that what
Goldsmith perceives as ‘uncreative’ notions of writing (including
appropriation, pastiche, and copying), have a prehistory that can be traced
back to antiquity (thanks go out to this chapter’s reviewer for pointing this
out). One example of this, which uses the method of cutting and pasting —
something I have outlined more in depth elsewhere — concerns the early modern
commonplace book. Commonplacing as ‘a method or approach to reading and
writing involved the gathering and repurposing of meaningful quotes, passages
or other clippings from published books by copying and/or pasting them into a
blank book.’ Janneke Adema, ‘Cut-Up’, in Eduardo Navas (ed.), Keywords in
Remix Studies (New York and London: Routledge, 2017), pp. 104–14,


[62](ch3.xhtml#footnote-091-backlink) Gibson, Creating Selves, p. 27.

[63](ch3.xhtml#footnote-090-backlink) For example, animals cannot own
copyright. See the case of Naruto, the macaque monkey that took a ‘selfie’
photograph of itself. Victoria Richards, ‘Monkey Selfie: Judge Rules Macaque
Who Took Grinning Photograph of Himself “Cannot Own Copyright”’, The
Independent, 7 January 2016, /monkey-selfie-judge-rules-macaque-who-took-grinning-photograph-of-himself-
cannot-own-copyright-a6800471.html>

[64](ch3.xhtml#footnote-089-backlink) Anna Munster, ‘Techno-Animalities — the
Case of the Monkey Selfie’ (presented at the Goldsmiths University, London,
2016),

[65](ch3.xhtml#footnote-088-backlink) Sarah Kember, ‘Why Write?: Feminism,
Publishing and the Politics of Communication’, New Formations: A Journal of
Culture/Theory/Politics 83.1 (2014), 99–116.

Sekulic
Legal Hacking and Space
2015


# Legal hacking and space

## What can urban commons learn from the free software hackers?

* [Dubravka Sekulic](https://www.eurozine.com/authors/sekulic-dubravka/)

4 November 2015

There is now a need to readdress urban commons through the lens of the digital
commons, writes Dubravka Sekulic. The lessons to be drawn from the free
software community and its resistance to the enclosure of code will likely
prove particularly valuable where participation and regulation are concerned.

> Commons are a particular type of institutional arrangement for governing the
use and disposition of resources. Their salient characteristic, which defines
them in contradistinction to property, is that no single person has exclusive
control over the use and disposition of any particular resource. Instead,
resources governed by commons may be used or disposed of by anyone among some
(more or less defined) number of persons, under rules that may range from
"anything goes" to quite crisply articulated formal rules that are effectively
enforced.
> (Benkler 2003: 6)

The above definition of commons, from the seminal paper "The political economy
of commons" by Yochai Benkler, addresses any type of commons, whether analogue
or digital. In fact, the concept of commons entered the digital realm from
physical space in order to interpret the type of communities, relationships
and production that started to appear with the development of the free as
opposed to the proprietary. Peter Linebaugh charted in his excellent book
_Magna Carta Manifesto_ , how the creation and development of the concept of
commons were closely connected to constantly changing relationships of people
and communities to the physical space. Here, I argue that the concept was
enriched when it was implemented in the digital field. Readdressing urban
space through the lens of digital commons can enable another imagination and
knowledge to appear around urban commons.

[![](http://www.eurozine.com/UserFiles/illustrations/sekulic_commons_220w.jpg)](http://www.derive.at/)The
notion of commons in (urban) space is often complicated by archaic models of
organization and management - "the pasture we knew how to share". There is a
tendency to give the impression that the solution is in reverting to the past
models. In the realm of digital though, there is no "pasture" from the Middle
Ages to fall back on. Digital commons had to start from scratch and define its
own protocols of production and reproduction (caring and sharing). Therefore,
the digital commons and free software community can be the one to turn to, not
only for inspiration and advice, but also as a partner when addressing
questions of urban commons. Or, as Marcell Mars would put it "if we could
start again with (regulating and defining) land, knowing what we know now
about digital networks, we could come up with something much better and
appropriate for today's world. That property wouldn't be private, maybe not
even property, but something else. Only then can we say we have learned
something from the digital" (2013).

## Enclosure as the trigger for action

The moment we turn to commons in relation to (urban) space is the moment in
which the pressure to privatize public space and to commodify every aspect of
urban life has become so strong that it can be argued that it mirrors a moment
in which Magna Carta Libertatum was introduced to protect the basic
reproduction of life for those whose sustenance was connected to the common
pastures and forests of England in the thirteenth century. At the end of the
twentieth century, urban space became the ultimate commodity, and increasing
privatization not only endangered the reproduction of everyday life in the
city; the rent extraction through privatized public space and housing
endangered bare life itself. Additionally, the cities' continuous
privatization of its amenities transformed almost every action in the city, no
matter how mundane - as for example, drinking a glass of water from a tap -,
into an action that creates profit for some private entity and extracts it
from the community. Thus every activity became labour, which a citizen-worker
is not only alienated from, but also unaware of. David Harvey's statement
about the city replacing the factory as a site of class war seems to be not
only an apt description of the condition of life in the city, but also a cry
for action.

When Richard Stallman turned to the foundational gesture of the creation of
free software, GNU/GPL (General Public Licence) was his reaction to the
artificially imposed logic of scarcity on the world of code - and the
increasing and systematic enclosure that took place in the late 1970s and
1980s as "a tidal wave of commercialization transformed software from a
technical object into a commodity, to be bought and sold on the open market
under the alleged protection of intellectual property law" (Coleman 2012:
138). Stallman, who worked as a researcher at MIT's Artificial Intelligence
Laboratory, detected how "[m]any programmers are unhappy about the
commercialization of system software. It may enable them to make more money,
but it requires them to feel in conflict with other programmers in general
rather than feel as comrades. The fundamental act of friendship among
programmers is the sharing of programs; marketing arrangements now typically
used essentially forbid programmers to treat others as friends. The purchaser
of software must choose between friendship and obeying the law. Naturally,
many decide that friendship is more important. But those who believe in law
often do not feel at ease with either choice. They become cynical and think
that programming is just a way of making money" (Stallman 2002: 32).

In the period between 1980 and 1984, "one man [Stallman] envisioned a crusade
to change the situation" (Moglen 1999). Stallman understood that in order to
subvert the system, he would have to intervene in the protocols that regulate
the conditions under which the code is produced, and not the code itself;
although he did contribute some of the best lines of code into the compiler
and text editor - the foundational infrastructure for any development. The
gesture that enabled the creation of a free software community that yielded
the complex field of digital commons was not a perfect line of code. The
creation of GNU General Public License (GPL) was a legal hack to counteract
the imposing of intellectual property law on code. At that time, the only
license available for programmers wanting to keep the code free was public
domain, which gave no protection against the code being appropriated and
closed. GPL enabled free codes to become self-perpetuating. Everything built
using a free code had to be made available under the same condition, in order
to secure the freedom for programmers to continue sharing and not breaking the
law. "By working on and using GNU rather than proprietary programs, we can be
hospitable to everyone and obey the law. In addition, GNU serves as an example
to inspire and as a banner to rally others to join in sharing. This can give
us a feeling of harmony, which is impossible if we use software, which is not
free. For about half the programmers I talk to, this is an important happiness
that money cannot replace" (Stallman 2002: 33).

Architects and planners as well as environmental designers have for too long
believed the opposite, that a good enough design can subvert the logic of
enclosure that dominates the production and reproduction of space; that a good
enough design can keep space open and public by the sheer strength of spatial
intervention. Stallman rightfully understands that no design is strong enough
to keep private ownership from claiming what it believes belongs to it.
Digital and urban commons, despite operating in completely different realms
and economies, are under attack from the same threat of "market processes"
that "crucially depend upon the individual monopoly of capitalists (of all
sorts) over ownership of the means of production, including finance and land.
All rent, recall, is a return to the monopoly power of private ownership of
some crucial asset, such as land or a patent. The monopoly power of private
property is therefore both the beginning-point and the end-point of all
capitalist activity" (Harvey 2012: 100). Stallman envisioned a bleak future
(2003: 26-28) but found a way to "relate the means to the ends". He understood
that the emancipatory task of a struggle "is not only what has to be done, but
also how it will be done and who will do it" (Stavrides & De Angelis: 7).
Thus, to produce the necessary requirements - both for a community to emerge,
but also for the basis of future protocols - tools and methodologies are
needed for the community to create both free software and itself.

## Renegotiating (undoing) property, hacking the law, creating community

Property, as an instrument of allocation of resources, is a right that is
negotiated within society and by society and not written in stone or given as
such. The digital, more than any other field, discloses property as being
inappropriate for contemporary relationships between production and
reproduction and, additionally, proves how it is possible to fundamentally
rethink it. The digital offers this possibility as it is non-material, non-
rival and non-exclusive (Meretz 2013), unlike anything in the physical world.
And Elinor Ostrom's lifelong empirical researches give ground to the belief
that eschewing property, being the sole instrument of allocation, can work as
a tool of management even for rival, excludable goods.
The value of information in digital form is not flat, but property is not the
way to protect that value, as the music industry realized during the course of
the last ten years. Once the copy is _out there_ , the cost of protecting its
exclusivity on the grounds of property becomes too high in relation to the
potential value to be extracted. For example, the value is extracted from
information through controlling the moment of its release and not through
subsequent exploitation. Stallman decided to tackle the imposition of the
concept of property on computer code (and by extension to the digital realm as
a whole) by articulating it in another field: just as property is the product
of constant negotiations within a society, so are legal regulations. After
some time, he was joined by "[m]any free software developers [who] do not
consider intellectual property instruments as the pivotal stimulus for a
marketplace of ideas and knowledge. Instead, they see them as a form of
restriction so fundamental (or poorly executed) that they need to be
counteracted through alternative legal agreements that treat knowledge,
inventions, and other creative expressions not as property but rather as
speech to be freely shared, circulated, and modified" (Coleman 2012: 26).

The digital sphere can give a valid example of how renegotiating regulation
can transform a resource from scarce to abundant. When the change from
analogue signal to packet switching begun to take effect, the distribution of
finite territory and the way the radio frequency spectrum was managed got
renegotiated and the amount of slots of space to be allocated grew by an order
of magnitude while the absolute size of the spectrum stayed the same. This
shift enabled Brecht's dream of a two-sided radio to become reality, thus
enabling what he had suggested: "change this apparatus over from distribution
to communication".1

According to Lawrence Lessig, what regulates behavior in cyberspace is an
interdependence of four constraints: market, law, architecture and norms
(Lessig 2012: 121-25). Analogously, space can be put in place of cyberspace,
as the regulation of space is the sum of these four constraints. These four
constraints are in a dynamic relationship in which the balance can be tilted
towards one, depending on how much each of these categories puts pressure on
the other three. Changes in any one reflect the regulation of the whole.
"Architecture" in Lessig's theory should be understood broadly as the "built
environment" that regulates behaviour in (cyber)space. In the last few decades
we have experienced the domination of the market reconfiguring the basis of
norms, law and architecture. In order to counteract this, the other three
constraints need to be re-negotiated. In digital space, this reconfiguration
happened by declaring the code - that is, the set of instructions written as
highly formalized text in a specific programming language to be executed
(usually) by the computer - to be considered as speech in front of the law,
and by hacking the law in order to disrupt the way that property relationships
are formed.

To put it simply, in order to create a change in dynamics between the
architecture, norms and the market, the law had to be addressed first. This is
not a novel procedure, "legal hacking is going on all the time, it is just
that politics is doing it under the veil of legality because they are the
parliament, they are Microsoft, which can hire a whole law firm to defend them
and find all the legal loopholes. Legal hacking is the norm actually" (Bailey
2013). When it comes to physical space, one of the most obvious examples of
the reconfiguration of regulations under the influence of the market is to
create legal provisions, norms and architecture to sustain the concept of
developing (and privatizing) public space through public-private partnerships.
The decision of the Italian parliament that the privatization of services
(specifically of water management) is legal and does not obstruct one's access
to water as a human right, is another example of a crude manipulation of the
law by the state in favour of the market. Unlike legal hacks by corporations
that aim to create a favourable legal climate for another round of
accumulation through dispossession, Stallman's hack tries to limit the impact
of the market and to create a space of freedom for the creation of a code and
of sharable knowledge, by questioning one of the central pillars of liberal
jurisprudence: (intellectual) property law.

Similarly, translated into physical space, one of the initiatives in Europe
that comes closest to creating a real existing urban commons, Teatro Valle
Occupato in Rome, is doing the same, "pushing the borders of legality of
private property" by legally hacking the institution of a foundation to "serve
a public, or common, purpose" and having "notarized [a] document registered
with the Italian state, that creates a precedent for other people to follow in
its way" (Bailey 2013). Sounds familiar to Stallman's hack as the fundamental
gesture by which community and the whole eco-system can be formed.

It is obvious that, in order to create and sustain that type of legal hack, it
is a necessity to have a certain level of awareness and knowledge of how
systems, both political and legal, work, i.e. to be politically literate.
"While in general", says Italian commons-activist and legal scholar Saki
Bailey, "we've become extremely lazy [when it comes to politics]. We've
started to become a kind of society of people who give up their responsibility
to participate by handing it over to some charismatic leaders, experts of [a]
different type" (2013). Free software hackers, in order to understand and take
part in a constant negotiation that takes place on a legal level between the
market that seeks to cloister the code and hackers who want to keep it free,
had to become literate in an arcane legal language. Gabriella Coleman notes in
_Coding Freedom_ that hacker forums sometimes tend to produce legal analysis
that is just as serious as one would expect to find in a law office. Like the
occupants of Teatro Valle, free software hackers understand the importance of
devoting time and energy to understand constraints and to find ways to
structurally divert them.

This type of knowledge is not shared and created in isolation, but in
socialization, in discussions in physical or cyber spaces (such as #irc chat
rooms, forums, mailing lists…), the same way free software hackers share their
knowledge about code. Through this process of socializing knowledge, "the
community is formed, developed, and reproduced through practices focused on
common space. To generalize this principle: the community is developed through
commoning, through acts and forms of organization oriented towards the
production of the common" (Stavrides 2012: 588). Thus forming a community is
another crucial element of the creation of digital commons, but even more
important are its development and resilience. The emerging community was not
given something to manage, it created something together, and together devised
rules of self-regulation and decision-making.

The prime example of this principle in the free software community is the
Debian Project, formed around the development of the Debian Linux
distribution. It is a volunteer organization consisting of around 3,000
developers that since its inception in 1993 has defined a set of basic
principles by which the project and its members conduct their affairs. This
includes the introduction of new people into the community, a process called
Debian Social Contract (DSC). A special part of the DSC defines the criteria
for "free software", thus regulating technical aspects of the project and also
technical relations with the rest of a free software community. The Debian
Constitution, another document created by the community so it can govern
itself, describes the organizational structure for formal decision-making
within the project.

Another example is Wikipedia, where the community that makes the online
encyclopedia also takes part in creating regulations, with some aspects
debated almost endlessly on forums. It is even possible to detect a loose
community of "Internet users" who took to the streets all over the world when
SOPA (Stop Online Piracy Act) and PIPA (Preventing Real Online Threats to
Economic Creativity and Theft of Intellectual Property Act) threatened to
enclose the Internet, as we know it; the proposed legislation was successfully
contested.

Free software projects that represent the core of the digital commons are most
of the time born of the initiative of individuals, but their growth and life
cycle depend on the fact that they get picked up by a community or generate
community around them that is allowed to take part in their regulation and in
decisions about which shape and forms the project will take in the future.
This is an important lesson to be transferred to the physical space in which
many projects fail because they do not get picked up by the intended
community, as the community is not offered a chance to partake in its creation
and, more importantly, its regulation.

## Building common infrastructure and institutions

"The expansion of intellectual property law" as the main vehicle of the trend
to enclose the code that leads to the act of the creation of free software
and, thus, digital commons, "is part and parcel of a broader neoliberal trend
to privatize what was once under public or under the state's aegis, such as
health provision, water delivery, and military services" (Coleman 2012: 16).
The structural fight headed by the GNU/GPL against the enclosure of code
"defines the contractual relationship that serves to secure the freedom of
means of production and to constitute a community of those participating in
the production and reproduction of free resources. And it is this constitutive
character, as an answer to an every time singular situation of appropriation
by the capital, that is a genuine political emancipation striving for an equal
and free collective production" (Mars & Medak 2004). Thus digital commons "is
based on the _communication_ among _singularities_ and emerges through
collaborative social processes of production " (Negri & Hardt 2005: 204).

The most important lesson urban commons can take from its digital counterpart
is at the same time the most difficult one: how to make a structural hack in
the moment of the creation of an urban commons that will enable it to become
structurally self-perpetuating, thus creating fertile ground not only for a
singular spatialization of urban commons to appear, but to multiply and create
a whole new eco-system. Digital commons was the first field in which what
Negri and Hardt (2009: 3-21) called the "republic of property" was challenged.
Urban commons, in order to really emerge as a spatialization of a new type of
relationship, need to start undoing property as well in order to socially re-
appropriate the city. Or in the words of Stavros Stavrides "the most urgent
and promising task, which can oppose the dominant governance model, is the
reinvention of common space. The realm of the common emerges in a constant
confrontation with state-controlled 'authorized' public space. This is an
emergence full of contradictions, perhaps, quite difficult to predict, but
nevertheless necessary. Behind a multifarious demand for justice and dignity,
new roads to collective emancipation are tested and invented. And, as the
Zapatistas say, we can create these roads only while walking. But we have to
listen, to observe, and to feel the walking movement. Together" (Stavrides
2012: 594).

The big task for both digital and urban commons is "[b]uilding a core common
infrastructure [which] is a necessary precondition to allow us to transition
away from a society of passive consumers buying what a small number of
commercial producers are selling. It will allow us to develop into a society
in which all can speak to all, and in which anyone can become an active
participant in political, social and cultural discourse" (Benkler 2003: 9).
This core common infrastructure has to be porous enough to include people that
are not similar, to provide "a ground to build a public realm and give
opportunities for discussing and negotiating what is good for all, rather than
the idea of strengthening communities in their struggle to define their own
commons. Relating commons to groups of "similar" people bears the danger of
eventually creating closed communities. People may thus define themselves as
commoners by excluding others from their milieu, from their own privileged
commons." (Stavrides 2010). If learning carefully from digital commons, urban
commons need to be conceptualized on the basis of the public, with a self-
regulating community that is open for others to join. That socializes
knowledge and thus produces and reproduces the commons, creating a space for
political emancipation that is capable of judicial arguments for the
protection and extension of regulations that are counter-market oriented.

## References

Bailey, Saki (2013): Interview by Dubravka Sekulic and Alexander de Cuveland.

Benkler, Yochai (2003): "The political economy of commons". _Upgrade_ IV, no.
3, 6-9, [www.benkler.org/Upgrade-
Novatica%20Commons.pdf](http://www.benkler.org/Upgrade-
Novatica%20Commons.pdf).

Benkler, Yochai (2006): _The Wealth of Networks: How Social Production
Transforms Markets and Freedom_. New Haven: Yale University Press.

Brecht, Bertolt (2000): "The radio as a communications apparatus". In: _Brecht
on Film and Radio_ , edited by Marc Silberman. Methuen, 41-6.

Coleman, E. Gabriella (2012): _Coding Freedom: The Ethics and Aesthetics of
Hacking_. Princeton University Press / Kindle edition.

Hardt, Michael and Antonio Negri (2005): _Multitude: War and Democracy in the
Age of Empire_. Penguin Books.

Hardt, Michael and Antonio Negri (2011): _Commonwealth_. Belknap Press of
Harvard University Press.

Harvey, David (2012): The Art of Rent. In: _Rebel Cities: From the Right to
the City to the Urban Revolution_ , 1st ed. Verso, 94-118.

Hill, Benjamin Mako (2012): Freedom for Users, Not for Software. In: Bollier,
David & Helfrich, Silke (Ed.): _The Wealth of the Commons: a World Beyond
Market and State_. Levellers Press / E-book.

Lessig, Lawrence (2012): _Code: Version 2.0_. Basic Books.

Linebaugh, Peter (2008): _The Magna Carta Manifesto: Liberties and Commons for
All_. University of California Press.

Mars, Marcell (2013): Interview by Dubravka Sekulic.

Mars, Marcell and Tomislav Medak (2004): "Both devil and gnu",
[www.desk.org:8080/ASU2/newsletter.Zarez.N5M.MedakRomicTXT.EnGlish](http://www.desk.org:8080/ASU2/newsletter.Zarez.N5M.MedakRomicTXT.EnGlish).

Martin, Reinhold (2013): "Public and common(s): Places: Design observer",
[placesjournal.org/article/public-and-
commons](https://placesjournal.org/article/public-and-commons).

Meretz, Stefan (2010): "Commons in a taxonomy of goods", [keimform.de/2010
/commons-in-a-taxonomy-of-goods](http://keimform.de/2010/commons-in-a
-taxonomy-of-goods/).

Mitrasinovic, Miodrag (2006): _Total Landscape, Theme Parks, Public Space_ ,
1st ed. Ashgate.

Moglen, Eben (1999): "Anarchism triumphant: Free software and the death of
copyright", First Monday,
[firstmonday.org/ojs/index.php/fm/article/view/684/594](http://firstmonday.org/ojs/index.php/fm/article/view/684/594).

Stallman, Richard and Joshua Gay (2002): _Free Software, Free Society:
Selected Essays of Richard M. Stallman_. GNU Press.

Stallman, Richard and Joshua Gay (2003): "The Right to Read". _Upgrade_ IV,
no. 3, 26-8.

Stavrides, Stavros (2012) "Squares in movement". _South Atlantic Quarterly_
111, no. 3, 585-96.

Stavrides, Stavros (2013): "Contested urban rhythms: From the industrial city
to the post-industrial urban archipelago". _The Sociological Review_ 61,
34-50.

Stavrides, Stavros, and Massimo De Angelis (2010): "On the commons: A public
interview with Massimo De Angelis and Stavros Stavrides". _e-flux_ 17, 1-17,
[www.e-flux.com/journal/on-the-commons-a-public-interview-with-massimo-de-
angelis-and-stavros-stavrides/](http://www.e-flux.com/journal/on-the-commons-a
-public-interview-with-massimo-de-angelis-and-stavros-stavrides/).

1

"[...] radio is one-sided when it should be two-. It is purely an apparatus
for distribution, for mere sharing out. So here is a positive suggestion:
change this apparatus over from distribution to communication". See "The radio
as a communications apparatus", Brecht 2000.

Published 4 November 2015
Original in English
First published by derive 61 (2015)

Contributed by dérive © Dubravka Sekulic / dérive / Eurozine

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Marczewska, Adema, McDonald & Trettien
The Poethics of Scholarship
2018


Post
Office
Press

Edited by

The Poethics
of Scholarship
Kaja
Marczewska

Janneke
Adema

Frances
McDonald

Whitney
Trettien

Published by Post Office Press and
Rope Press. Coventry, 2018.
© Post Office Press, papers by
respective Authors.
Freely available at:
http://radicaloa.co.uk/
conferences/ROA2
This is an open access pamphlet,
licensed under a Creative
Commons Attribution 4.0
International (CC BY 4.0) license.
Read more about the license at:
https://creativecommons.org/
licenses/by/4.0/
Figures and other media included
with this pamphlet may be under
different copyright restrictions.

This pamphlet is published in a series
of 7 as part of the Radical Open
Access II – The Ethics of Care
conference, which took place June
26-27 at Coventry University. More
information about this conference
and about the contributors to this
pamphlet can be found at:
http://radicaloa.co.uk/conferences/
ROA2
This pamphlet was made possible due
to generous funding from the arts
and humanities research studio, The
Post Office, a project of Coventry
University’s Centre for Postdigital
Cultures and due to the combined
efforts of authors, editors, designers
and printers.

Table of Contents

Introduction
Post Office Press
Page 4

The Horizon of The Publishable in/as
Open Access: From Poethics to Praxis
Kaja Marczewska
Page 6

Design by: Mihai Toma, Nick White
and Sean Worley
Printed by: Rope Press,
Birmingham

The Poethics of Openness
Janneke Adema
Page 16

Diffractive Publishing
Frances McDonald & Whitney Trettien
Page 26

Introduction

Kaja Marczewska tracks in her contribution OA’s development
from a radical and political project driven by experimental
impetus, into a constrained model, limiting publishing in the
service of the neoliberal university. Following Malik, she
argues that OA in its dominant top-down implementation is
determining the horizon of the publishable. Yet a horizon also
suggests conditions of possibility for experimentation and
innovation, which Marczewska locates in a potential OA ethos
of poethics and praxis, in a fusion of attitude and form.

This pamphlet explores ways in which to engage scholars to
further elaborate the poethics of their scholarship. Following
Joan Retallack, who has written extensively about the
responsibility that comes with formulating and performing a
poetics, which she has captured in her concept of poethics
(with an added h), this pamphlet examines what connects
the 'doing' of scholarship with the ethical components of
research. Here, in order to remain ethical we are not able to
determine in advance what being ethical would look like, yet, at
the same time, ethical decisions need to be made and are being
made as part of our publishing practices: where we publish
and with whom, in an open way or not, in what form and shape
and in which formats. Should we then consider the poethics
of scholarship as a poetics of/as change, or as Retallack calls
it, a poetics of the swerve (clinamen), which continuously
unsettles our familiar notions?
This pamphlet considers how, along with discussions about
the contents of our scholarship, and about the different
methodologies, theories and politics that we use to give
meaning and structure to our research, we should have similar
deliberations about the way we do research. This involves
paying more attention to the crafting of our own aesthetics
and poetics as scholars, including a focus on the medial forms,
the formats, and the graphic spaces in and through which we
communicate and perform scholarship (and the discourses
that surround these), as well as the structures and institutions
that shape and determine our scholarly practices.

4

Janneke Adema explores in her paper the relationship between
openness and experimentation in scholarly publishing, outlining
how open access in specific has enabled a reimagining of its
forms and practices. Whilst Adema emphasises that this
relationship is far from guaranteed, through the concept
of scholarly poethics she speculates on how we can forge a
connection between the doing of scholarship and its political,
ethical and aesthetical elements.
In the final contribution to this pamphlet Whitney Trettien and
Frances McDonald ask a pertinent question: ‘how can we build
scholarly infrastructures that foster diffractive reading and
writing?’. To address this question, they reflect on their own
experiences of editing an experimental digital zine: thresholds,
which brings the creative affordances of the split screen, of
the gutter, to scholarship. By transforming materially how
we publish, how we read and write together, McDonald and
Trettien explore the potential of thresholds as a model for
digital publishing more attuned to the ethics of entanglement.

Post Office Press

5

The Horizon of
The Publishable
in/as Open
Access: From
Poethics to
Praxis

maintain by contributing to it for the sake of career progression
and a regular salary. This transgression is unlikely to be noticed
by my publisher (who probably does not care anyway).1 It is a
small and safe act of resistance, but it gestures towards the
centrality of thinking about the poethics—the ethics and the
aesthetics—of any act of making work public that is so crucial
to all discussions of open access (OA) publishing.

Kaja
Marczewska

I am writing this piece having just uploaded a PDF of my recent
book to aaaarg; a book published by Bloomsbury as a hardback
academic monograph retailing at £86—and that is after the
generous 10% discount offered on the publisher’s website. The
book focuses on copying and reproduction as perhaps the most
prominent forms of contemporary cultural production. Given
this focus, it seemed fitting to make the material available via
this guerrilla library, to enable its different circulation and less
controlled iterations. My decision to publish with Bloomsbury
was a pragmatic one. As an early career academic working
within UK higher education, I had little choice but to publish
with an established press if I wanted to continue in the privileged
position I currently find myself in. As someone interested in
economies of cultural production, forms of publishing and
self-organisation, the decision to breach my contract with the
publisher offered a welcome and necessary respite from the
discomfort I felt every time I saw my unaffordable (and perhaps
as a result, unreadable) book for sale. It served as a way of acting
(po)ethically within the system of which I am part. It was both a
gesture of sharing, of making my book more widely available to
a community that might otherwise be unable to access it, and
a selfish act, enabling my ongoing existence within a system I

6

Kaja Marczewska

I open with this personal reflection because I see my participation
inside-outside of academic publishing as pertinent to thinking
about the nature of OA today. Since its inception, OA publishing
has rapidly transformed from a radical, disruptive project of
sharing, making public, and community building, into one that
under the guise of ‘openness’ and ‘access’ maintains the system
that limits the possibilities of both. That is, OA has moved away
from the politically motivated initiative that it once was, opening
up spaces for publishing experimentation, to instead become a
constrained and constraining model of publishing in the service
of the neoliberal university. With this transformation of OA also
come limitations on the forms of publication. The introduction of
the OA requirement as one of the key criteria of REF-ability was
one of the factors contributing to the loss of the experimental
impetus that once informed the drive towards the OA model.
My home institution, for example, requires its staff to deposit
all our REF-able publications in a commercial, Elsevier-owned
repository, as PDFs—even if they have been published in OA
journals on custom-built platforms. The death-by-PDF that
such institutionalised forms of OA bring about, inevitably limits
the potential for pushing the boundaries of form that working
in digital spaces makes possible.
While conventional academic publishers are driven by market
demands and the value of the academic book as a commodity in
their decisions as to what to publish, mainstream OA publishing
practices tend to be motivated by questions on how to publish
a REF-able output, i.e. for all the wrong reasons. This tension
between content and form, and a characteristic commitment
to the latter that publishing OA makes necessary, is the central
focus of my paper. As I will argue, this is perhaps the greatest
paradox of OA: that in its fixation on issues of openness, it is

The Horizon of The Publishable

7

increasingly open only to the kinds of publications that can be
effortlessly slotted into the next institutional REF submission.
But, by doing so, OA publishing as we have come to know it
introduces significant constraints on the forms of publication
possible in academic publishing. In this paper, I consider OA as
a limit to what can be published in academia today, or what I will
refer to here, after Rachel Malik, as a horizon of the publishable.
‘Publishing,’ writes Malik, ‘or rather the horizon of the
publishable, precedes and constitutes both what can be written
and read. […] the horizon of the publishable governs what is
thinkable to publish within a particular historical moment […]
the horizon denotes […] a boundary or limit’ (2015, 709, 72021). Malik suggests that a number of distinct horizons can be
identified and argues that the limits of all writing are based on
generic conventions, i.e. crime fiction, biography, or children’s
picture books, for example, are all delimited by a different
set of categories and practices—by a different horizon. Her
understanding of publishing foregrounds the multiplicity of
processes and relations between them as well as the role
of institutions: commercial, legal, educational, political, and
cultural. It is the conjunction of practices and their contexts
that always constitutes, according to Malik, various horizons
of the publishable. For Malik, then, there is no singular concept
of publishing and no single horizon but rather a multiplicity of
practices and a diversity of horizons.
Open access could be added to Malik’s list as another practice
defined by its unique horizon. Following Malik, it would be
very easy to identify what the horizon of OA might be—what
processes, practices, and institutions define and confine what
can be published OA. But I would like to suggest here that
thinking about OA in the context of Malik’s argument does more
than offer tools for thinking about the limits of OA. I suggest
that it invites a rethinking of the place of OA in publishing today
and, more broadly, of the changing nature of publishing in HE.
That is, I propose that today OA assumes the role of a horizon
in its own right; that it defines and delimits the possibilities of
what can be made public in academia. If seen as such, OA is more
than just one of the practices of publishing; it has become the

8

Kaja Marczewska

horizon of the publishable in academic publishing in the UK today.
The new horizon in academic publishing seems increasingly to
only allow certain accepted forms of OA (such as the PDF or
the postprint) which under the guise of openness, sharing and
access, replicate the familiar and problematic models of our
knowledge economy. The promise of OA as a response to these
fixed forms of publishing seems to have given way to a peculiar
openness that favours metrics and monitoring. Where OA was
originally imagined to shift the perception of the established
horizon, it has now become that very horizon.
Here I want to posit that we should understand poethics as a
commitment to the kind of publishing that recognises the agency
of the forms in which we distribute and circulate published
material and acknowledges that these are always, inevitably
ideological. In her notion of poethics, Joan Retallack (2003)
gestures towards a writing that in form and content questions
what language does and how it works—to ‘the what’ and ‘the
how’ of writing. Similarly, the project of imagining OA as a
poethics is an attempt at thinking about publishing that forces a
reconsideration of both. However, I suggest, that with an often
thoughtless and technodeterministic push towards ‘access’ and
‘openness’, ‘the what’ gets obscured at the cost of ‘the how.’ This
attitude manifests itself most prominently in the proliferation
of OA platforms, similar to Coventry University’s depository
mentioned earlier here, that fit the parameters of REF. But
platforms, as Nick Srnicek (2017) warns us, are problematic. In
their design and modes of operation, they hold out the promise
of freedom, openness, flexibility and entrepreneurial success,
while maintaining the proprietary regimes and modes of capital
accumulation that contribute to new forms of exploitation and
new monopolies. The kind of publishing that mainstream OA
has become (what Sarah Kember describes as a top-down,
policy-driven OA)2 is more akin to this platform capitalism than
a publishing model which evokes the philosophy of openness
and access. In a shift away from a diversity of forms of OA
towards standardised OA platforms, OA has become inherently
antithetical to the politics of OA publishing.

The Horizon of The Publishable

9

What follows, then, is that any work that takes advantage of its openness and circulation
in digital spaces to experiment with ‘the how’ of publishing, in the current knowledge
economy inevitably becomes the negative of publishable, i.e. the unpublishable. OA as
platform capitalism is openly hostile to OA’s poethical potential. In other words, the
REF-able version of OA takes little interest in openness and delimits what is at the
heart of the practice itself, i.e. what can be made open to the public (as a colleague
from one of the Russell Group universities tells me, this only includes three or fourstar rated publications in their case, with other works deemed not good enough to
be made available via the University’s website). To imagine OA as a poethical mode of
publishing is to envisage a process of publishing that pushes beyond the horizon set
by OA itself. It invites reading and writing of texts that might be typically thought of
as unreadable, unwriteable, and unpublishable.
The concept of the ‘horizon’ also interest Joan Retallack, who in Poethical Wager
(2003) explores the horizon as a way of thinking about the contemporary. Retallack
identifies two types of horizons: the pseudoserene horizon of time and the dynamic
coastline of historical poesis (14). Reading Retallack in the context of OA, I would
like to suggest that similarly two models of OA can be identified today: OA as a
pseudoserene horizon and OA as a cultural coastline. One is predictable, static, and
limiting, i.e. designed to satisfy the managerial class of the contemporary university;
the other works towards a poethics of OA, with all its unpredictability, complexity,
and openness. OA publishing which operates within the confines of the pseudoserene
horizon is representative of what happens when we become complacent in the way we
think about the work of publishing. Conversely, OA seen as a dynamic coastline–the
model that Radical Open Access (ROA) collective works to advance–is a space where
publishing is always in process and makes possible a rethinking of the experience of
publishing. Seen as such, ROA is an exposition of the forms of publishing that we
increasingly take for granted, and in doing so mirrors the ethos of poethics. The role
of ROA, then, is to highlight the importance of searching for new models of OA, if
OA is to enact its function as a swerve in attitudes towards knowledge production
and consumption.
But anything new is ugly, Retallack suggests, via Picasso: ‘This is always a by-product
of a truly experimental aesthetics, to move into unaestheticized territory. Definitions
of the beautiful are tied to previous forms’ (Retallack 2003, 28). OA, as it has evolved
in recent years, has not allowed the messiness of the ugly. It has not been messy enough
because it has been co-opted, too quickly and unquestionably, by the agendas of
the contemporary university. OA has become too ‘beautiful’ to enact its disruptive
potential.3 In its drive for legitimisation and recognition, the project of OA has been
motivated by the desire to make this form of publishing too immediately familiar, and

10

Kaja Marczewska

too willingly PDF-able. The consequences of this attitude are
significant. The constraints on the methods and forms of OA
publishing that the institutionalisation of OA have brought
about, inevitably limit the content that is published. As a result,
what is delivered openly to the public is the familiar and the
beautiful. The new, radical, and ugly remains out of sight; not
recognised as a formal REF-able publication, the new lies beyond
the horizon of the OA publication as we know it. In order to enact
a poethics of openness and access, OA requires a more complex
understanding of the notion of openness itself. To be truly ‘open’,
OA publishing need not make as its sole objective a commitment
to openness as a mode of making publications open for the
public, i.e. circulated without a paywall, but instead should also
be driven by an openness to ambiguity, experimentation, and ‘a
delight in complex possibility’ (Retallack 2003, 221) that the
dominant models of OA are unable to accommodate.
To accuse OA of fixing in place the horizon of academic
publishing is to suggest that ‘a certain poetics of responsibility’
(Retallack 2003, 3) seems to have been lost in the bigger
project of OA, responsibility to the community of writers and
readers, and responsibility to the project of publishing. OA as
a ‘poethical attitude’ (Retallack 2003, 3) rather than rampant
technodeterminism, need not be a project which we have to
conform to under the guidelines of the current REF, but can
rather be a practice we choose to engage and engage with,
under conditions that make the poethics of OA possible. What a
re-thinking of OA as a poethics offers, is a way of acknowledging
the need for publishing that models how we want to participate
in academia. Exploring OA as a horizon of academic publishing
is one possible way of addressing this challenge. Although by
nature limiting, the horizon is also, Malik suggests, ‘a condition
of possibility’ (721). The task of OA as poethics is predicated on
the potential of moving away from the horizon as a boundary or a
limit and towards the horizon as a possibility of experimentation
and innovation. I want to conclude with another proposition,
which gestures towards such rethinking of OA as a more open
iteration of the horizon.

The Horizon of The Publishable

11

I have referred to OA publishing as a practice a number of
times in this paper. A decision to use this term was a conscious
attempt at framing OA as praxis. A shift away from poiesis–or
making–and towards the discourse of praxis–action or doing–
has been shaping the debates in the visual arts for some time
now. Art seen as praxis emerges out of a desire for social life
shaped by collective, transformative action. Praxis is a means of
reformulating life and art into a new fusion of critical thought,
creative production, and political activity. This approach grows
out of Aristotle’s understanding of praxis as action which is
always valuable in itself, as opposed to poiesis, i.e. actions aimed
at making or creation. Aristotelean praxis is always implicitly
ethical–always informed by and informing decisions as to how to
live–and political, concerned with forms of living with others. My
understanding of OA as praxis here is informed by such thinking
about ethical action as absolutely necessary for OA to enact
its potential for experimentation and change.

process of producing OA publications, a never-ending flow of
new PDFs and platforms. Instead, open accessing is a mode
of being in academia through the project of publishing as an
ongoing intervention. OA as platform capitalism gives little
consideration to the bigger project of OA as praxis, and as a
result fails to acknowledge the significance of the relationship
between the form of OA, the content published OA, and the
political project that informs both. Approaching OA as praxis,
then, is a tool for reshaping what constitutes the work of
publishing. What a commitment to open accessing, as opposed
to open access, makes possible, is a collective work against OA
as a tool of the neoliberal university and for OA as a poethical
form of publication: a fusion of making and doing, of OA as an
attitude and OA as form. But for poethical OA to become a
possibility, OA as praxis needs to emerge first.

To think about OA as praxis is to invite a conceptual shift
away from making publications OA and towards ‘doing OA’
as a complete project. OA seen as such ceases to exist as yet
another platform and emerges as an attitude that has the
potential to translate into forms of publishing best suited to
communicate it. This is not to suggest that OA should move
away from its preoccupation with the form and medium of
publishing altogether–the emergence of the so called postmedium condition in the arts, the glorification of generalised
‘doing’, and more recently, the popularity of related forms of
‘entrepreneurship’, all have their own problems. Rather, this
move towards praxis is an attempt at drawing attention to a
necessary relationship between making and doing, forms and
attitudes, that seems to be lacking in a lot of OA publishing. OA
as praxis offers a way out of what seems to be the end game
of academic publishing today; it is an invitation to participate
collectively and ethically in the process of making public the
work of scholarship.
Doing OA–open accessing–implies a way of thinking about
what producing various forms of knowledge should stand for.
In other words, open accessing does not suggest a continuous

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Kaja Marczewska

The Horizon of The Publishable

13

References

¹ For a discussion of the effects of similar
practices of academic book sharing
on publishers, see Janneke Adema,
“Scanners, Collectors and Aggregators. On
the ‘underground movement’ of (pirated)
theory text sharing,” Open Reflections, 20
September 2009, https://openreflections.
wordpress.com/2009/09/20/scannerscollectors-and-aggregators-on-the‘underground-movement’-of-piratedtheory-text-sharing/.

Adema, Janneke. 2009. “Scanners, Collectors and Aggregators. On the ‘underground
movement’ of (pirated) theory text sharing.” Open Reflections. Accessed 15 May
2018. https://openreflections.wordpress.com/2009/09/20/scanners-collectors-andaggregators-on-the-‘underground-movement’-of-pirated-theory-text-sharing/.
Adema, Janneke. 2014. “Embracing Messiness: Open access offers the chance to
creatively experiment with scholarly publishing.” LSE Impact Blog. Accessed 15
May 2018. http://blogs.lse.ac.uk/impactofsocialsciences/2014/11/18/embracingmessiness-adema-pdsc14/.
Kember, Sarah. 2014. “Opening Out from Open Access: Writing and Publishing in Response
to Neoliberalism.” Ada: A Journal of Gender, New Media, and Technology 4.
doi:10.7264/N31C1V51.
Malik, Rachel. 2017. “Horizons of the Publishable: Publishing in/as Literary Studies.” ELH 75
(3): 707-735.
Retallack, Joan. 2003. The Poethical Wager. Berkeley, CA: University of California Press.
Srnicek, Nick. 2017. Platform Capitalism. Cambridge: Polity Press.

² see: Sarah Kember, “Opening Out from
Open Access: Writing and Publishing in
Response to Neoliberalism,” Ada: A Journal
of Gender, New Media, and Technology 4
(2014): doi:10.7264/N31C1V51.

³ see also: Janneke Adema, “Embracing
Messiness: Open access offers the
chance to creatively experiment with
scholarly publishing,” LSE Impact Blog,
18 November 2014, http://blogs.lse.ac.uk/
impactofsocialsciences/2014/11/18/
embracing-messiness-adema-pdsc14/.

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Kaja Marczewska

The Horizon of The Publishable

15

The
Poethics
Of
Openness

I won’t imply here that openness is the sole or even main reason/motivator/
enabler behind any kind of reimagining in this context; openness has always been
part of a constellation of material-discursive factors—including most importantly
perhaps, the digital, in addition to various other socio-cultural elements—which
have together created (potential) conditions for change in publishing. Yet, within
this constellation I would like to explore how open access, applied and valued in
certain specific, e.g. radical open access, ways—where in other implementations it
has actually inhibited experimentation, but I will return to that later—has been an
instrumental condition for ethico-aesthetic experimentation to take place.

Janneke
Adema

Potential for Experimentation

Last year from the 23rd until the 29th of October the annual Open Access
Week took place, an international advocacy event focused on open access and
related topics. The theme of 2017’s Open Access week was ‘open in order to…’,
prompting participants to explore the concrete, tangible benefits of openness
for scholarly communication and inviting them to reflect on how openness can
make things possible. Behind this prompt, however, lies a wider discussion on
whether openness is a value that is an end in itself, that is intrinsically good, or
whether it predominantly has instrumental value as a means to achieve a certain
end. I will focus on the latter and will start from the presumption that openness
has no intrinsic value, it functions as a floating or empty signifier (Laclau 2005,
129–55; Adema 2014) with no ethics or politics of its own, only in relation to how it
is applied or positioned.1 It is therefore in discussions on the instrumental value of
openness that our politics and ethics in relation to openness come to the fore (for
example, do we value open in order to… ‘grow the commons’ or ‘increase return on
investments and contribute to economic growth’?). In this paper I want to explore
ways in which openness has contributed to and advanced a specific ‘end’: how has
it enabled experimentation with the material forms and relations that underlie and
structure scholarly publishing? Here, I am thinking of both the formats (e.g. print,
digital) we use to communicate our research, and the systems, roles, models and
practices that have evolved around them (e.g. notions of authorship, the book and
publication, publishing models). How has open access facilitated an exploration of
new practices, structures and institutions, questioning the system of academic
publishing as currently set up?

16

Janneke Adema

What is clear foremost, is that the open availability of research content has
been an important material condition for scholars and publishers to explore new
formats and new forms of interaction around publications. In order to remix and
re-use content, do large scale text and data-mining, experiment with open peer
review and emerging genres such as living books, wiki-publications, versionings and
multimodal adaptations, both the scholarly materials and platforms that lie at the
basis of these publishing gestures strongly benefit from being open. To enable new
forms of processual scholarship, communal authorship and public engagement with
texts online, open access is essential; it is no surprise therefore that many of the
ground-breaking experimental journals and projects in the HSS, such as Kairos,
Vectors and Inflexions, have been purposefully open access from the start.
Yet openness as a specific practice of publishing materials online has also influenced
how publishing itself is perceived. Making content openly available on blogs and
personal websites, or via institutional repositories and shadow libraries, has
enabled scholars to bypass legacy publishers, intermediaries and other traditional
gatekeepers, to publish their research and connect to other researchers in more
direct ways. This development has led to various reimaginings of the system of
scholarly publishing and the roles and structures that have traditionally buttressed
the publishing value chain in a print-based environment (which still predominantly
echoes Robert Darnton’s communication circuit, modelled on the 18th century
publishing history of Voltaire's Questions sur l'Encyclopédie (Darnton 1982)).
But next to this rethinking of the value chain, this more direct and open (self-)
publishing also enabled a proliferation of new publication forms, from blogposts to
podcasts and Twitter feeds.
Fuelled on by the open access movement, scholars, libraries and universities are
increasingly making use of open source platforms and software such as OJS to

The Poethics of Openness

17

take the process of publishing itself back into their own hands, setting up their
own formal publication outlets, from journals to presses and repositories. The open
access movement has played an important role in making a case against the high
profits sustaining the commercial publishing industry. This situation has created
serious access issues (e.g. the monograph crisis) due to the toxic combination
of market-driven publication decisions and increasingly depleted library funds,
affecting the availability of specialised and niche content (Fitzpatrick 2011; Hall
2008). This frustration in particular, next to the lack of uptake of open access
and multimodal publishing by the legacy presses, has motivated the rise of not-forprofit scholar- and library-led presses (Adema and Stone 2017). To that effect,
open access has stimulated a new ecosystem of publishing models and communities
to emerge.
Additionally, the iterative publishing of research-in-process, disseminating content
and eliciting community feedback during and as part of a project’s development,
has strengthened a vision of publishing in which it is perceived as an integral part of
the research process. The open science and notebook movements have simulated
this kind of processual publishing and helped imagine a different definition
of what publishing is and what purposes it fulfils. One of the more contentious
arguments I want to make here is that this potential to publish our research-inprogress has strengthened our agency as scholars with respect to how and when
we communicate our research. With that, our responsibility towards the specific
ways in which we produce it, from the formats (digital, multi-modal, processual), to
the material platforms and relations that support its production and dissemination,
is further extended. Yet, on the other hand, it has also highlighted the plurality of
material and discursive agencies involved in knowledge production, complicating
the centrality of liberal authorial agency. The closed and fixed codex-format, the
book as object, is what is being complicated and experimented with through preand post-publication feedback and interactions, from annotations in the margins
to open peer review and communal forms of knowledge production. The publication
as endpoint, as commodity, is what is being reconsidered here; but also our
author-function, when, through forms of open notebook science the roles of our
collaborators, of the communities involved in knowledge production, become even
more visible. I would like to end this section by highlighting the ways in which mainly
scholar-led projects within the open access landscape have played an important
role in carving out a different (ethical) framework for publishing too, one focused
on an ethics of care and communality, one in which publishing itself is perceived as
a form of care, acknowledging and supporting the various agencies involved in the
publishing process instead of being focused solely on its outcomes.

18

Janneke Adema

Impediment to Change
The above analysis of how openness and open access more
specifically has enabled experimentation, focuses mainly
on how it has the potential to do so. Yet there are similarly
many ways in which it has been inhibiting experimentation,
further strengthening existing publishing models and
established print-based formats. Think for example of how
most openly available scholarly publications are either
made available as PDFs or through Google Books limited
preview, both mimicking closed print formats online; of how
many open licences don’t allow for re-use and adaptations;
of how the open access movement has strategically been
more committed to gratis than to libre openness; of how
commercial publishers
are increasingly adopting open
access as just another profitable business model, retaining
and further exploiting existing relations instead of disrupting
them; of how new commercial intermediaries and gatekeepers
parasitical on open forms of communication are mining
and selling the data around our content to further their
own pockets—e.g. commercial SSRNs such as Academia.
edu and ResearchGate. In addition to all this, open access
can do very little to further experimentation if it is met by
a strong conservatism from scholars, their communities
and institutions, involving fears about the integrity of
scholarly content, and historical preferences for established
institutions and brands, and for the printed monograph and
codex format in assessment exercises—these are just a few
examples of how openness does not necessarily warrant
progressive change and can even effect further closures.
Openness itself does not guarantee experimentation, but
openness has and can be instrumentalised in such a way as
to enable experimenting to take place. It is here that I would
like to introduce a new concept to think and speculate with,
the concept of poethics. I use poethics in Derridean terms, as
a ‘nonself-identical’ concept (Derrida 1973), one that is both
constituted by and alters and adapts itself in intra-action
with the concepts I am connecting it to here: openness and
experimentation. I will posit that as a term poethics can

The Poethics of Openness

19

function in a connecting role as a bridging concept, outlining
the speculative relationship between the two. I borrowed the
concept of poethics (with an added h) from the poet, essayist,
and scholar Joan Retallack, where it has been further taken
on by the artist and critical racial and postcolonial studies
scholar Denise Ferreira da Silva; but in my exploration of
the term, I will also draw on the specific forms of feminist
poetics developed by literary theorist Terry Threadgold. I
will weave these concepts together and adapt them to start
speculating what a specific scholarly poethics might be. I
will argue in what follows that a scholarly poethics connects
the doing of scholarship, with both its political, ethical and
aesthetical elements. In this respect, I want to explore how
in our engagement as scholars with openness, a specific
scholarly poethics can arise, one that enables and creates
conditions for the continual reimagining and reperforming of
the forms and relations of knowledge production.
A Poethics of Scholarship
Poetics is commonly perceived as the theory of readymade textual and literary forms—it presumes structure and
fixed literary objects. Threadgold juxtaposes this theory of
poetics with the more dynamic concept of poiesis, the act of
making or performing in language, which, she argues, better
reflects and accommodates cultural and semiotic processes
and with that the writing process itself (Threadgold 1997, 3).
For Threadgold, feminist writings in particular have examined
this concept of poiesis, rather than poetics, of textuality by
focusing on the process of text creation and the multiple
identities and positions from which meaning is derived. This
is especially visible in forms of feminist rewriting, e.g. of
patriarchal knowledges, theories and narratives, which ‘reveal
their gaps and fissures and the binary logic which structures
them’ (Threadgold 1997, 16). A poetics of rewriting then goes
beyond a passive analysis of texts as autonomous artefacts,
where the engagement with and appraisal of a text is
actively performed, becoming performative, becoming itself
a poiesis, a making; the ‘analyst’ is embodied, becoming part
of the complex socio-cultural context of meaning-making

20

Janneke Adema

(Threadgold 1997, 85). Yet Threadgold emphasises that both
terms complement and denote each other, they are two sides
of the same coin; poetics forms the necessary static counterpoint to the dynamism of poiesis.
Joan Retallack moves beyond any opposition of poetics and
poiesis in her work, bringing them together in her concept of
poethics, which captures the responsibility that comes with
the formulating and performing of a poetics. This, Retallack
points out, always involves a wager, a staking of something
that matters on an uncertain outcome—what Mouffe and
Laclau have described as taking a decision in an undecideable
terrain (Mouffe 2013, 15). For Retallack a poethical attitude
thus necessarily comes with the ‘courage of the swerve’,
where, ‘swerves (like antiromantic modernisms, the civil rights
movement, feminism, postcolonialist critiques) are necessary
to dislodge us from reactionary allegiances and nostalgias’
(Retallack 2004, 3). In other words, they allow change to
take place in already determined situations. A poetics of the
swerve, of change, thus continuously unsettles our familiar
routes and notions; it is a poetics of conscious risk, of letting
go of control, of placing our inherited conceptions of ethics
and politics at risk, and of questioning them, experimenting
with them. For Retallack taking such a wager as a writer or
an artist, is necessary to connect our aesthetic registers to
the ‘character of our time’, acknowledging the complexities
and changing qualities of life and the world. Retallack initially
coined the term poethics to characterise John Cage’s
aesthetic framework, seeing it as focused on ‘making art
that models how we want to live’ (Retallack 2004, 44). The
principle of poethics then implies a practice in which ethics
and aesthetics can come together to reflect upon and
perform life’s changing experiences, whilst insisting upon our
responsibility (in interaction with the world) to guide this
change the best way we can, and to keep it in motion.
Denise Ferreira da Silva takes the concept of poethics
further to consider a new kind of speculative thinking—a
black feminist poethics—which rejects the linear and rational,
one-dimensional thought that characterises Western

The Poethics of Openness

21

European philosophy and theory in favour of a fractal or fourdimensional thinking, which better captures the complexity
of our world. Complicating linear conceptions of history and
memory as being reductive, Ferreira da Silva emphasises
how they are active elements, actively performing our past,
present and future. As such, she points out how slavery and
colonialism, often misconstrued in linear thinking as bygone
remnants of our past, are actively performed in and through
our present, grounded in that past, a past foundational to
our consciousness. Using fractal thinking as a poethical tool,
Ferreira da Silva hopes to break through the formalisations
of linear thought, by mapping blackness, and modes of
colonialism and racial violence not only on time, but on various
forms of space and place, exploring them explicitly from a
four-dimensional perspective (Bradley 2016). As such, she
explains, poethical thinking, ‘deployed as a creative (fractal)
imaging to address colonial and racial subjugation, aims to
interrupt the repetition characteristic of fractal patterns’
(Ferreira da Silva 2016) and refuses ‘to reduce what exists—
anyone and everything—to the register of the object, the
other, and the commodity’ (Ferreira da Silva 2014).

(such as the closed print-based book, single authorship, linear thought, copyright,
exploitative publishing relationships) or succumb to the closures that its own
implementation (e.g. through commercial adaptations) and institutionalisation (e.g.
as part of top-down policy mandates) of necessity also implies and brings with it.
It involves an awareness that publishing in an open way directly impacts on what
research is, what authorship is, and with that what publishing is. It asks us to take
responsibility for how we engage with open access, to take a position in towards
it—towards publishing more broadly—and towards the goals we want it to serve
(which I and others have done through the concept and project of radical open
access, for example). Through open publishing we can take in a critical position,
and we can explore new formats, practices and institutions, we just have to risk it.

These three different but complementary perspectives
from the point of view of literary scholarship and practice,
albeit themselves specific and contextual, map well onto
what I would perceive a ‘scholarly poethics’ to be: a form
of doing scholarship that pays specific attention to the
relation between context and content, ethics and aesthetics;
between the methods and theories informing our scholarship
and the media formats and graphic spaces we communicate
through. It involves scholars taking responsibility for the
practices and systems they are part of and often uncritically
repeat, but also for the potential they have to perform them
differently; to take risks, to take a wager on exploring other
communication forms and practices, or on a thinking that
breaks through formalisations of thought. Especially if as part
of our intra-actions with the world and today’s society we
can better reflect and perform its complexities. A scholarly
poethics, conceptualised as such, would include forms of
openness that do not simply repeat either established forms

22

Janneke Adema

The Poethics of Openness

23

References

This doesn’t mean that as part of
discussions on openness and open access,
openness has not often been perceived as
an intrinsic good, something we want to
achieve exactly because it is perceived as
an a priori good in itself, an ideal to strife
for in opposition to closedness (Tkacz
2014). A variant of this also exists, where
openness is simply perceived as ‘good’
because it opens up access to information,
without further exploring or considering why
this is necessarily a good thing, or simply
assuming that other benefits and change
will derive from there, at the moment
universal access is achieved (Harnad 2012).
1

24

Adema, Janneke. 2014. “Open Access”. In Critical Keywords for the Digital Humanities.
Lueneburg: Centre for Digital Cultures (CDC).
Adema, Janneke, and Graham Stone. 2017. “Changing Publishing Ecologies: A Landscape
Study of New University Presses and Academic-Led Publishing”. London: Jisc. http://
repository.jisc.ac.uk/6666/.
Bradley, Rizvana. 2016. “Poethics of the Open Boat (In Response to Denise Ferreira Da
Silva)”. ACCeSsions, no. 2.
Darnton, Robert. 1982. “What Is the History of Books?” Daedalus 111 (3): 65–83.
Derrida, Jacques. 1973. Speech and Phenomena, and Other Essays on Husserl’s Theory of
Signs. Northwestern University Press.
Ferreira da Silva, Denise. 2014. “Toward a Black Feminist Poethics”. The Black Scholar 44
(2): 81–97. https://doi.org/10.1080/00064246.2014.11413690.
———. 2016. ‘Fractal Thinking’. ACCeSsions, no. 2.
Fitzpatrick, Kathleen. 2011. Planned Obsolescence: Publishing, Technology, and the Future
of the Academy. NYU Press.
Hall, Gary. 2008. Digitize This Book! The Politics of New Media, or Why We Need Open
Access Now. Minneapolis: University of Minnesota Press.
Harnad, Stevan. 2012. “Open Access: Gratis and Libre”. Open Access Archivangelism
(blog). 3 May 2012. http://openaccess.eprints.org/index.php?/archives/885-OpenAccess-Gratis-and-Libre.html.
Laclau, Ernesto. 2005. On Populist Reason. Verso.
McPherson, Tara. 2010. “Scaling Vectors: Thoughts on the Future of Scholarly
Communication”. Journal of Electronic Publishing 13 (2). http://dx.doi.org/
10.3998/3336451.0013.208.
Mouffe, Chantal. 2013. Agonistics: Thinking the World Politically. London; New York: Verso
Books.
Retallack, Joan. 2004. The Poethical Wager. Berkeley: University of California Press.
Threadgold, Terry. 1997. Feminist Poetics Poiesis, Performance, Histories. London; New
York: Routledge.
Tkacz, Nathaniel. 2014. Wikipedia and the Politics of Openness. Chicago; London:
University of Chicago Press.

Janneke Adema

The Poethics of Openness

25

entangled with it—a verb rooted in the Old Norse word for
seaweed, thongull, that undulating biomass that ensnares
and is ensnared by oars and fishing nets; by hydrophones and
deep-sea internet cables; by coral and other forms of marine
life. Adapting another fragment from Haraway, we ask: ‘What
forms of life survive and flourish in these dense, imploded
zones?’ (Haraway 1994, 62).

Diffractive
Publishing
Frances
McDonald
&
Whitney
Trettien

Haraway’s ‘regenerative project’—which now extends far beyond her early work—
has been to craft a critical consciousness based on a different optical metaphor:
diffraction. In physics, a diffraction pattern is the bending of waves, especially
light and sound waves, around obstacles and through apertures. It is, Haraway
writes, ‘the production of difference patterns in the world, not just of the same
reflected—displaced—elsewhere’ (268). If reflective reading forever inscribes the
reader’s identity onto whatever text she touches, then diffractive reading sees
the intimate touching of text and reader as a contingent, dynamic unfolding of
mutually transformative affinities. To engage diffractively with an idea is to become

This question remains not only relevant but is today
increasingly urgent. When Haraway began writing about
diffraction in the late 80s and early 90s, the web was nascent;
it would be several years before Mozilla would launch its
Mosaic browser, bringing the full throttle of connectivity to
a broader public. Today, we wash in the wake of the changes
brought by these new technologies, swirling in the morass of
social media, email, Amazon, e-books, and pirated PDF libraries
that constitute our current textual ecology. Much lies at
stake in how we imagine and practise the work of swimming
through these changing tides. For Karen Barad, a friend
and colleague of Haraway’s and an advocate of diffractive
scholarship, reading and writing are ‘ethical practices’ that
must be reimagined according to an ‘ethics not of externality
but rather entanglement’ (Barad 2012). To Barad’s list of
reading and writing we here add publishing. If entanglement
has an ethics, then it behooves us as scholars to not just
describe and debate it but to transform materially the ways
we see ourselves as reading and writing together. Adding our
voices to a rising chorus that includes Janneke Adema (2015),
Kathleen Fitzpatrick (2018), Eileen Joy (2017), Sarah Kember
(2016), Tara McPherson (2018), Gary Hall (2016), Iris van der
Tuin (2014), and others working at the intersection of digital
humanities, scholarly publishing, and feminist methodologies,
we ask: how can we build scholarly infrastructures that foster
diffractive reading and writing? What kind of publishing
model might be best suited to expressing and emboldening
diffractive practices? These are big questions that must be
collectively addressed; in this short piece, we offer our own
experiences designing thresholds, an experimental digital zine,
as one potential model for digital publishing that is attuned to
the ethics of entanglement.

26

Diffractive Publishing

Over a quarter century ago, Donna Haraway observed that the grounding metaphor
for humanistic inquiry is reflection. We describe the process of interpretation as
reflecting upon an object. To learn from a text, we ask students to write reflection
pieces, which encourages them to paper their own experiences over a text’s dense
weave. For Haraway, reflection is a troubling trope for critical study because it
‘displaces the same elsewhere’—that is, it conceives of reading and writing as
exercises in self-actualisation, with the text serving as a mirrored surface upon
which the scholar might see her own reflection cast back at her, mise en abyme.
‘Reflexivity has been much recommended as a critical practice,’ she writes, ‘but my
suspicion is that reflexivity, like reflection, only displaces the same elsewhere, setting
up the worries about copy and original and the search for the authentic and really
real’ (Haraway 1997, 16).

Frances McDonald & Whitney Trettien

27

⁕ ⁕ ⁕

handwritten sticky notes, highlighted document pages, and
grainy photographs rub against one another, forming dense and shifting
thickets. the blank spaces between once-distinct districts become cluttered and
close. geographically distant realms ache to converge. the bookcase furiously
semaphores toward the far corner of the room. thin lines of coloured paper
arrive to splay across sections. the wall bursts at every seam.

Whether it be real or virtual, every research project has its own ‘wall’: a ‘dense,
imploded zone’ that is populated by the ideas, images, scenes, and sentences
that ‘stick’ to us, to use Lara Farina’s evocative phrase (2014, 33). They are the
‘encounters’ that Gilles Deleuze describes as the impetus toward work, the things
that ‘strike’ us, as Walter Benjamin puts it, like a hammer to unknown inner chords.
Although instrumental to every humanities project, this entangled web of texts and
ideas has a brutally short lifespan. The writer strives to reassert control by whittling
down its massy excesses; indeed, training to be a scholar in the humanities is in large
part learning to compress and contain the wall’s licentious sprawl. We shorten our
focus to a single period, place, or author, excise those fragments that fall outside
the increasingly narrow range of our expertise, and briskly sever any loose ends that
refuse to be tied. These regulatory measures help align our work with the temporal,
geographic, and aesthetic boundaries of our disciplinary arbiters: the journals and
university presses that publish our work, the departments that hire and tenure us.
In an increasingly tight academic marketplace, where the qualified scholars, articles,
and projects far outnumber the available positions, deviation from the standard
model can seem like risky business indeed.

of such distinguished critics as Judith Butler, Homi Bhabha,
and Fredric Jameson for their long-winded impenetrability.
Unlike its prizewinning paragraphs, the Contest’s message
was clear: the opaque abstractions that clogged the arteries
of academic writing were no longer to be tolerated.
The academy’s stylistic strip-down has served to puncture
the unseemly bloat that had disfigured its prose. But its
sweeping injunction against incomprehensibility bears with
it other casualties. As we slim and trim our texts, cutting
any tangents that distract from the argument’s main thrust,
we unwittingly excise writing’s other gaits—those twists,
roils, and scintillating leaps that Eric Hayot, in his recent
rejoinder to academic style guides, so beautifully describes
as ‘gyrations in prose’ (2014, 58). For Hayot, these stylistic
excesses occur when an author’s passion for her subject
becomes so overwhelming that it can no longer be expressed
plainly. The kinetic energy of these gyrations recalls the
dynamism of the wall; one may glimpse its digressiveness in the
meandering aside, its piecemeal architecture in the sentence
fragment, or its vaulting span in the photo quote. These
snags in intelligibility are not evidence of an elitist desire to
exclude, but are precisely the moments in which the decorous
surface of a text cracks open to offer a glimpse of the tangled
expanses beneath. To experience them as such, the reader
must sacrifice her grip on a text’s argument and allow herself
to be swept up in the muddy momentum of its dance. Caught
amidst a piece’s movements, the reader trades intellectual
insight for precarious intimacy, the ungraspable streaming of
one into another.

The institutional imperatives of compression and containment not only dictate the
structural parameters of a work—its scope and trajectory—but the very texture of
our writing. In a bid to render academic texts more comprehensible to their readers,
modern style guides advocate plain prose. Leanness, they remind us, is legibility. This
aversion to ornament was part of a larger mutiny against the scourge of obfuscation
that plagued the humanities in the latter half of the twentieth century. Between
1995 and 1998, the journal Philosophy and Literature ran a Bad Writing Contest
that took this turgid academic prose as its target, and cheerfully skewered the work

By polishing over these openings under the edict of legibility,
plain prose breeds a restrictive form of plain reading, in which
the reader’s role is to digest discrete parcels of information,
rather than move and be moved along with the rollicking
contours of a work. At stake in advocating for a plurality of
readerly and writerly practices is an ethics of criticism. The
institutional apparatuses that shape our critical practices
instruct us to erase all traces of the serendipitous gyrations
that constitute our writing and reading, and erect in their place

28

Diffractive Publishing

Frances McDonald & Whitney Trettien

29

a set of boundaries that keep our work in check. Yet our habits
of critical inquiry are irrefutably subjective and collaborative.
In an effort to move toward such a methodology, we might ask:
What forms of scholarship and knowledge become possible
when we reconceive of the spaces between readers, writers,
and texts as thresholds rather than boundaries, that is, as
contiguous zones of entanglement? How would our critical
apparatus mutate if we ascribed value to the shifting sprawl
of the wall and make public the diffractive processes that
constitute our writing and reading practices?
To put these questions into action, we have created thresholds
(http://openthresholds.org). We solicit work that a traditional
academic journal may deem unfinished, unseemly, or otherwise
unbound, but which discovers precisely in its unboundedness
new and oblique perspectives on art, culture, history, and
philosophy. Along with her piece, the author also submits
the fragments that provoked and surreptitiously steered her
work. We the editors then collaborate closely with the author
to custom-design these pieces for the platform’s split screen
architecture. The result is a more open-ended, processoriented webtext that blooms from, but never fully leaves, the
provocative juxtapositions of the author’s wall.
The split screen design aligns thresholds with a long history
of media that splits content and divides the gaze. In film, the
split screen has long been used to splice together scenes that
are temporally or spatially discontinuous. This divided frame
disrupts the illusion that the camera provides a direct feed of
information and so reveals film to be an authored and infinitely
interpretable object, each scene refracted through others.
The split screen developed under a different name in HTML:
the frame element. Now considered a contrivance due to its
overuse in the late 90s, Netscape Navigator’s development
of the frameset nonetheless marked a major development in
the history of the web. For the first time, designers could load
multiple documents in a single visual field, each with their own
independent actions and scrolling.

30

Frances McDonald & Whitney Trettien

Of course, both the cinematic split screen and the HTML
frameset gesture towards a much older material threshold:
the gutter that divides the pages of the codex. Since most of
its content is presented and read linearly, we rarely consider
the book as a split form. However, many writers and poets have
played with the gutter as a signifying space. In Un coup de dés,
a late nineteenth-century poem that inspired much continental
theory and philosophy in the latter half of the twentieth
century, Stéphane Mallarmé famously uses each two-page
spread to rhetorical effect, jumping and twirling the reader’s
eye around and across the gutter. Blaise Cendrars and Sonia
Delaunay in their self-published avant-garde artist’s book La
Prose du Transsiberien (1913) similarly create a ‘simultaneous’
aesthetic that pairs image and text through an accordion
fold. These early instances have more recent cousins in the
textile art of Eve Sedgwick, the extraordinary visual poetry
of Claudia Rankine’s Citizen, and the work of artists like Fred
Hagstrom and Heather Weston, whose multidimensional books
spur new ways of looking at and thinking about texts.
Drawing inspiration from these exemplars, thresholds brings
the creative affordances of the split screen to the web, and
to scholarship. Think of it as an artist’s browser that hearkens
back to the early web; or imagine in its recto/verso design a
speculative future for the post-digital book. Here, the eye
not only flows along (with) the split screen’s vertical scroll,
but also cuts distinctive lateral lines between each piece as
the reader bends left and right through an issue, one halfscreen at a time. How the reader decides to characterize each
threshold—and how the writer and editors collaboratively
design it—determines the interpretive freight its traversal
can bear. In their poem ‘Extraneous,’ published in the first
issue, Charles Bernstein and Ted Greenwald treat it as a lens
through which their collaboratively authored text passes,
darkly. What emerges on the other side is an echo of the
original, where language, newly daubed in hot swaths of
colour, takes on the acoustic materiality of a riotous chorus. In
‘Gesture of Photographing,’ another collaboratively-authored
piece, Carla Nappi and Dominic Pettman use the threshold to
diffract the work of Vilem Flusser. Each sink into his words on

Diffractive Publishing

31

photography and emerge having penned a short creative work
that responds to yet pushes away from his ideas.
As the reader navigates horizontally through an issue,
twisting and bumping from theory to fiction to image to sound,
thresholds invites her to engage with reading and writing as
a way of making waves of difference in the world. That is, the
platform does not divide each contribution taxonomically
but rather produces an entangled line of juxtapositions and
ripples, producing what Haraway calls ‘worldly interference
patterns’ (Haraway 1994, 60). There is a place, thresholds
implicitly argues, for the fragmentary in our collecting and
collective practices; for opacity and disorientation; for the
wall’s sprawl within the more regimented systems that order
our work.
To reach this place, criticism might begin at the threshold.
The threshold is the zone of entanglement that lies betwixt
and between writing and reading, text and reader, and
between texts themselves. It is restless and unruly, its
dimensions under perpetual renegotiation. To begin here
requires that we acknowledge that criticism does not rest on
solid ground; it too is a restless and unruly set of practices
given to proliferation and digression. To begin here is to enter
into a set of generative traversals that forge fragments into
new relations that in turn push against the given limits of our
inherited architectures of knowledge. To begin here is to
relinquish the fantasy that a text or texts may ever be fully,
finally known, and reconceive of our work as a series of partial
engagements and affective encounters that participate in
texts’ constant remaking.

32

Frances McDonald & Whitney Trettien

References
Adema, Janneke. 2015. “Cutting Scholarship Together/Apart: Rethinking the Political
Economy of Scholarly Book Publishing.” In The Routledge Companion to Remix
Studies, ed. By Eduardo Navas, Owen Gallagher, and xtine burrough. London:
Routledge.
Barad, Karen. 2012. “Matter feels, converses, suffers, desires, yearns and remembers”:
Interview with Karen Barad. In New Materialism: Interviews and Cartographies, ed. by
Rick Dolphijn and Iris van der Tuin. Ann Arbor: Open Humanities Press.
Haraway, Donna. 1994. “A Game of Cat's Cradle: Science Studies, Feminist Theory, Cultural
Studies.” Configurations 2.1: 59-71.
Farina, Lara. 2014. “Sticking Together.” In Burn After Reading/The Future We Want, ed. by
Jeffrey J. Cohen, Eileen A. Joy, and Myra Seaman. Brooklyn: Punctum Books:
31-8.
Fitzpatrick, Kathleen. 2018. Generous Thinking. In-progress manuscript posted online at:
https://generousthinking.hcommons.org/.
Hall, Gary. 2016. Pirate Philosophy: For a Digital Posthumanities. Cambridge: MIT Press.
Haraway, Donna. 1997. Modest_Witness@Second_Millennium.FemaleMan_Meets_
OncoMouse: Feminism and Technoscience. London: Routledge.
Hayot, Eric. 2014. "Academic Writing, I Love You. Really, I Do." Critical Inquiry 41, no. 1
(2014): 53-77.
Joy, Eileen. 2017. “Here Be Monsters: A Punctum Publishing Primer.” Posted online: https://
punctumbooks.com/blog/here-be-monsters-a-punctum-publishing-primer/.
Kember, Sarah. 2016. “At Risk? The Humanities and the Future of Academic Publishing,”
Journal of Electronic Publishing 19.2 (Fall). Online: https://quod.lib.umich.edu/j/
jep/3336451.0019.210?view=text;rgn=main.
McPherson, Tara. 2018. Feminist in a Software Lab: Difference + Design. Cambridge, MA:
Harvard University Press.
van der Tuin, Iris. 2014. “Diffraction as a Methodology for Feminist Onto-Epistemology: On
Encountering Chantal Chawaf and Posthuman Interpellation,” Parallax 20:3: 231-244.

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34

The
Poethics of
Scholarship


Bodo
Libraries in the Post-Scarcity Era
2015


Libraries in the Post-Scarcity Era
Balazs Bodo

Abstract
In the digital era where, thanks to the ubiquity of electronic copies, the book is no longer a scarce
resource, libraries find themselves in an extremely competitive environment. Several different actors are
now in a position to provide low cost access to knowledge. One of these competitors are shadow libraries
- piratical text collections which have now amassed electronic copies of millions of copyrighted works
and provide access to them usually free of charge to anyone around the globe. While such shadow
libraries are far from being universal, they are able to offer certain services better, to more people and
under more favorable terms than most public or research libraries. This contribution offers insights into
the development and the inner workings of one of the biggest scientific shadow libraries on the internet in
order to understand what kind of library people create for themselves if they have the means and if they
don’t have to abide by the legal, bureaucratic and economic constraints that libraries usually face. I argue
that one of the many possible futures of the library is hidden in the shadows, and those who think of the
future of libraries can learn a lot from book pirates of the 21 st century about how users and readers expect
texts in electronic form to be stored, organized and circulated.
“The library is society’s last non-commercial meeting place which the majority of the population uses.”
(Committee on the Public Libraries in the Knowledge Society, 2010)
“With books ready to be shared, meticulously cataloged, everyone is a librarian. When everyone is
librarian, library is everywhere.” – Marcell Mars, www.memoryoftheworld.org
I have spent the last few months in various libraries visiting - a library. I spent countless hours in the
modest or grandiose buildings of the Harvard Libraries, the Boston and Cambridge Public Library
systems, various branches of the Openbare Bibliotheek in Amsterdam, the libraries of the University of
Amsterdam, with a computer in front of me, on which another library was running, a library which is
perfectly virtual, which has no monumental buildings, no multi-million euro budget, no miles of stacks,
no hundreds of staff, but which has, despite lacking all what apparently makes a library, millions of
literary works and millions of scientific books, all digitized, all available at the click of the mouse for
everyone on the earth without any charge, library or university membership. As I was sitting in these

1

Bodó B. (2015): Libraries in the post-scarcity era.
in: Porsdam (ed): Copyrighting Creativity: Creative values, Cultural Heritage Institutions and Systems of Intellectual Property, Ashgate

physical spaces where the past seemed to define the present, I was wondering where I should look to find
the library of the future: down to my screen or up around me.
The library on my screen was Aleph, one of the biggest of the countless piratical text collections on the
internet. It has more than a million scientific works and another million literary works to offer, all free to
download, without any charge or fee, for anyone on the net. I’ve spent months among its virtual stacks,
combing through the catalogue, talking to the librarians who maintain the collection, and watching the
library patrons as they used the collection. I kept going back to Aleph both as a user and as a researcher.
As a user, Aleph offered me books that the local libraries around me didn’t, in formats that were more
convenient than print. As a researcher, I was interested in the origins of Aleph, its modus operandi, its
future, and I was curious where the journey to which it has taken the book-readers, authors, publishers
and libraries would end.
In this short essay I will introduce some of the findings of a two year research project conducted on
Aleph. In the project I looked at several things. I reconstructed the pirate library’s genesis in order to
understand the forces that called it to life and shaped its development. I looked at its catalogue to
understand what it has to offer and how that piratical supply of books is related to the legal supply of
books through libraries and online distributors. I also acquired data on its usage, so was able to
reconstruct some aspects of piratical demand. After a short introduction, in the first part of this essay I
will outline some of the main findings, and in the second part will situate the findings in the wider context
of the future of libraries.

Book pirates and shadow librarians
Book piracy has a fascinating history, tightly woven into the history of the printing press (Judge, 1934),
into the history of censorship (Wittmann, 2004), into the history of copyright (Bently, Davis, & Ginsburg,
2010; Bodó, 2011a) and into the history of European civilization (Johns, 2010). Book piracy, in the 21st or
in the mid-17th century is an activity that has deep cultural significance, because ultimately it is a story
about how knowledge is circulated beyond and often against the structures of political and economic
power (Bodó, 2011b), and thus it is a story about the changes this unofficial circulation of knowledge
brings.
There are many different types of book pirates. Some just aim for easy money, others pursue highly
ideological goals, but they are invariably powerful harbingers of change. The emergence of black markets
whether they be of culture, of drugs or of arms is always a symptom, a warning sign of a friction between

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supply and demand. Increased activity in the grey and black zones of legality marks the emergence of a
demand which legal suppliers are unwilling or unable to serve (Bodó, 2011a). That friction, more often
than not, leads to change. Earlier waves of book piracy foretold fundamental economic, political, societal
or technological shifts (Bodó, 2011b): changes in how the book publishing trade was organized (Judge,
1934; Pollard, 1916, 1920); the emergence of the new, bourgeois reading class (Patterson, 1968; Solly,
1885); the decline of pre-publication censorship (Rose, 1993); the advent of the Reformation and of the
Enlightenment (Darnton, 1982, 2003), or the rapid modernization of more than one nation (Khan &
Sokoloff, 2001; Khan, 2004; Yu, 2000).
The latest wave of piracy has coincided with the digital revolution which, in itself, profoundly upset the
economics of cultural production and distribution (Landes & Posner, 2003). However technology is not
the primary cause of the emergence of cultural black markets like Aleph. The proliferation of computers
and the internet has just revealed a more fundamental issue which all has to do with the uneven
distribution of the access to knowledge around the globe.
Sometimes book pirates do more than just forecast and react to changes that are independent of them.
Under certain conditions, they themselves can be powerful agents of change (Bodó, 2011b). Their agency
rests on their ability to challenge the status quo and resist cooptation or subjugation. In that effect, digital
pirates seem to be quite resilient (Giblin, 2011; Patry, 2009). They have the technological upper hand and
so far they have been able to outsmart any copyright enforcement effort (Bodó, forthcoming). As long as
it is not completely possible to eradicate file sharing technologies, and as long as there is a substantial
difference between what is legally available and what is in demand, cultural black markets will be here to
compete with and outcompete the established and recognized cultural intermediaries. Under this constant
existential threat, business models and institutions are forced to adapt, evolve or die.
After the music and audiovisual industries, now the book industry has to address the issue of piracy.
Piratical book distribution services are now in direct competition with the bookstore on the corner, the
used book stall on the sidewalk, they compete with the Amazons of the world and, like it or not, they
compete with libraries. There is, however, a significant difference between the book and the music
industries. The reluctance of music rights holders to listen to the demands of their customers caused little
damage beyond the markets of recorded music. Music rights holders controlled their own fates and those
who wanted to experiment with alternative forms of distribution had the chance to do so. But while the
rapid proliferation of book black markets may signal that the book industry suffers from similar problems
as the music industry suffered a decade ago, the actions of book publishers, the policies they pursue have
impact beyond the market of books and directly affect the domain of libraries.

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The fate of libraries is tied to the fate of book markets in more than one way. One connection is structural:
libraries emerged to remedy the scarcity in books. This is true both for the pre-print era as well as in the
Gutenberg galaxy. In the era of widespread literacy and highly developed book markets, libraries offer
access to books under terms publishers and booksellers cannot or would not. Libraries, to a large extent,
are defined to complement the structure of the book trade. The other connection is legal. The core
activities of the library (namely lending, copying) are governed by the same copyright laws that govern
authors and publishers. Libraries are one of the users in the copyright system, and their existence depends
on the limitations of and exceptions to the exclusive rights of the rights holders. The space that has been
carved out of copyright to enable the existence of libraries has been intensely contested in the era of
postmodern copyright (Samuelson, 2002) and digital technologies. This heavy legal and structural
interdependence with the market means that libraries have only a limited control over their own fate in the
digital domain.
Book pirates compete with some of the core services of libraries. And as is usually the case with
innovation that has no economic or legal constraints, pirate libraries offer, at least for the moment,
significantly better services than most of the libraries. Pirate libraries offer far more electronic books,
with much less restrictions and constraints, to far more people, far cheaper than anyone else in the library
domain. Libraries are thus directly affected by pirate libraries, and because of their structural
interdependence with book markets, they also have to adjust to how the commercial intermediaries react
to book piracy. Under such conditions libraries cannot simply count on their survival through their legacy.
Book piracy must be taken seriously, not just as a threat, but also as an opportunity to learn how shadow
libraries operate and interact with their users. Pirate libraries are the products of readers (and sometimes
authors), academics and laypeople, all sharing a deep passion for the book, operating in a zone where
there is little to no obstacle to the development of the “ideal” library. As such, pirate libraries can teach
important lessons on what is expected of a library, how book consumption habits evolve, and how
knowledge flows around the globe.

Pirate libraries in the digital age
The collection of texts in digital formats was one of the first activities that computers enabled: the text file
is the native medium of the computer, it is small, thus it is easy to store and copy. It is also very easy to
create, and as so many projects have since proved, there are more than enough volunteers who are willing
to type whole books into the machine. No wonder that electronic libraries and digital text repositories
were among the first “mainstream” application of computers. Combing through large stacks of matrix-

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printer printouts of sci-fi classics downloaded from gopher servers is a shared experience of anyone who
had access to computers and the internet before it was known as the World Wide Web.
Computers thus added fresh momentum to the efforts of realizing the age-old dream of the universal
library (Battles, 2004). Digital technologies offered a breakthrough in many of the issues that previously
posed serious obstacles to text collection: storage, search, preservation, access have all become cheaper
and easier than ever before. On the other hand, a number of key issues remained unresolved: digitization
was a slow and cumbersome process, while the screen proved to be too inconvenient, and the printer too
costly an interface between the text file and the reader. In any case, ultimately it wasn’t these issues that
put a break to the proliferation of digital libraries. Rather, it was the realization, that there are legal limits
to the digitization, storage, distribution of copyrighted works on the digital networks. That realization
soon rendered many text collections in the emerging digital library scene inaccessible.
Legal considerations did not destroy this chaotic, emergent digital librarianship and the collections the adhoc, accidental and professional librarians put together. The text collections were far too valuable to
simply delete them from the servers. Instead, what happened to most of these collections was that they
retreated from the public view, back into the access-controlled shadows of darknets. Yesterday’s gophers
and anonymous ftp servers turned into closed, membership only ftp servers, local shared libraries residing
on the intranets of various academic, business institutions and private archives stored on local hard drives.
The early digital libraries turned into book piracy sites and into the kernels of today’s shadow libraries.
Libraries and other major actors, who decided to start large scale digitization programs soon needed to
find out that if they wanted to avoid costly lawsuits, then they had to limit their activities to work in the
public domain. While the public domain is riddled with mind-bogglingly complex and unresolved legal
issues, but at least it is still significantly less complicated to deal with than copyrighted and orphan works.
Legally more innovative, (or as some would say, adventurous) companies, such as Google and Microsoft,
who thought they had sufficient resources to sort out the legal issues soon had to abandon their programs
or put them on hold until the legal issues were sorted out.
There were, however, a large group of disenfranchised readers, library patrons, authors and users who
decided to ignore the legal problems and set out to build the best library that could possibly be built using
the digital technologies. Despite the increased awareness of rights holders to the issue of digital book
piracy, more and more communities around text collections started defy the legal constraints and to
operate and use more or less public piratical shadow libraries.

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Aleph1
Aleph2 is a meta-library, and currently one of the biggest online piratical text collections on the internet.
The project started on a Russian bulletin board devoted to piracy in around 2008 as an effort to integrate
various free-floating text collections that circulated online, on optical media, on various public and private
ftp servers and on hard-drives. Its aim was to consolidate these separate text collections, many of which
were created in various Russian academic institutions, into a single, unified catalog, standardize the
technical aspects, add and correct missing or incorrect metadata, and offer the resulting catalogue,
computer code and the collection of files as an open infrastructure.

From Russia with love
It is by no means a mistake that Aleph was born in Russia. In post-Soviet Russia the unique constellation
of several different factors created the necessary conditions for the digital librarianship movement that
ultimately led to the development of Aleph. A rich literary legacy, the Soviet heritage, the pace with
which various copying technologies penetrated the market, the shortcomings of the legal environment and
the informal norms that stood in for the non-existent digital copyrights all contributed to the emergence of
the biggest piratical library in the history of mankind.
Russia cherishes a rich literary tradition, which suffered and endured extreme economic hardships and
political censorship during the Soviet period (Ermolaev, 1997; Friedberg, Watanabe, & Nakamoto, 1984;
Stelmakh, 2001). The political transformation in the early 1990’s liberated authors, publishers, librarians
and readers from much of the political oppression, but it did not solve the economic issues that stood in
the way of a healthy literary market. Disposable income was low, state subsidies were limited, the dire
economic situation created uncertainty in the book market. The previous decades, however, have taught
authors and readers how to overcome political and economic obstacles to access to books. During the
Soviet times authors, editors and readers operated clandestine samizdat distribution networks, while
informal book black markets, operating in semi-private spheres, made uncensored but hard to come by
books accessible (Stelmakh, 2001). This survivalist attitude and the skills that came with it became handy
in the post-Soviet turmoil, and were directly transferable to the then emerging digital technologies.

1

I have conducted extensive research on the origins of Aleph, on its catalogue and its users. The detailed findings, at
the time of writing this contribution are being prepared for publication. The following section is brief summary of
those findings and is based upon two forthcoming book chapters on Aleph in a report, edited by Joe Karaganis, on
the role of shadow libraries in the higher education systems of multiple countries.
2
Aleph is a pseudonym chosen to protect the identity of the shadow library in question.

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Russia is not the only country with a significant informal media economy of books, but in most other
places it was the photocopy machine that emerged to serve such book grey/black markets. In pre-1990
Russia and in other Eastern European countries the access to this technology was limited, and when
photocopiers finally became available, computers were close behind them in terms of accessibility. The
result of the parallel introduction of the photocopier and the computer was that the photocopy technology
did not have time to lock in the informal market of texts. In many countries where the photocopy machine
preceded the computer by decades, copy shops still capture the bulk of the informal production and
distribution of textbooks and other learning material. In the Soviet-bloc PCs instantly offered a less costly
and more adaptive technology to copy and distribute texts.
Russian academic and research institutions were the first to have access to computers. They also had to
somehow deal with the frustrating lack of access to up-to-date and affordable western works to be used in
education and research (Abramitzky & Sin, 2014). This may explain why the first batch of shadow
libraries started in a number of academic/research institutions such as the Department of Mechanics and
Mathematics (MexMat) at Moscow State University. The first digital librarians in Russia were
mathematicians, computer scientists and physicists, working in those institutions.
As PCs and internet access slowly penetrated Russian society, an extremely lively digital librarianship
movement emerged, mostly fuelled by enthusiastic readers, book fans and often authors, who spared no
effort to make their favorite books available on FIDOnet, a popular BBS system in Russia. One of the
central figures in these tumultuous years, when typed-in books appeared online by the thousands, was
Maxim Moshkov, a computer scientist, alumnus of the MexMat, and an avid collector of literary works.
His digital library, lib.ru was at first mostly a private collection of literary texts, but soon evolved into the
number one text repository which everyone used to depose the latest digital copy on a newly digitized
book (Мошков, 1999). Eventually the library grew so big that it had to be broken up. Today it only hosts
the Russian literary classics. User generated texts, fan fiction and amateur production was spin off into the
aptly named samizdat.lib.ru collection, low brow popular fiction, astrology and cheap romance found its
way into separate collections, and so did the collection of academic/scientific books, which started an
independent life under the name of Kolkhoz. Kolkhoz, which borrowed its name from the commons
based agricultural cooperative of the early Soviet era, was both a collection of scientific texts, and a
community of amateur librarians, who curated, managed and expanded the collection.
Moshkov and his library introduced several important norms into the bottom-up, decentralized, often
anarchic digital library movement that swept through the Russian internet in the late 1990’s, early 2000’s.
First, lib.ru provided the technological blueprint for any future digital library. But more importantly,

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Moshkov’s way of handling the texts, his way of responding to the claims, requests, questions, complaints
of authors and publishers paved the way to the development of copynorms (Schultz, 2007) that continue
to define the Russian digital library scene until today. Moshkov was instrumental in the creation of an
enabling environment for the digital librarianship while respecting the claims of authors, during times
when the formal copyright framework and the enforcement environment was both unable and unwilling to
protect works of authorship (Elst, 2005; Sezneva, 2012).

Guerilla Open Access
Around the time of the late 2000’s when Aleph started to merge the Kolkhoz collection with other, freefloating texts collections, two other notable events took place. It was in 2008 when Aaron Swartz penned
his Guerilla Open Access Manifesto (Swartz, 2008), in which he called for the liberation and sharing of
scientific knowledge. Swartz forcefully argued that scientific knowledge, the production of which is
mostly funded by the public and by the voluntary labor of academics, cannot be locked up behind
corporate paywalls set up by publishers. He framed the unauthorized copying and transfer of scientific
works from closed access text repositories to public archives as a moral act, and by doing so, he created
an ideological framework which was more radical and promised to be more effective than either the
creative commons (Lessig, 2004) or the open access (Suber, 2013) movements that tried to address the
access to knowledge issues in a more copyright friendly manner. During interviews, the administrators of
Aleph used the very same arguments to justify the raison d'être of their piratical library. While it seems
that Aleph is the practical realization of Swartz’s ideas, it is hard to tell which served as an inspiration for
the other.
It was also in around the same time when another piratical library, gigapedia/library.nu started its
operation, focusing mostly on making freely available English language scientific works (Liang, 2012).
Until its legal troubles and subsequent shutdown in 2012, gigapedia/library.nu was the biggest English
language piratical scientific library on the internet amassing several hundred thousand books, including
high-quality proofs ready to print and low resolution scans possibly prepared by a student or a lecturer.
During 2012 the mostly Russian-language and natural sciences focused Alephs absorbed the English
language, social sciences rich gigapedia/library.nu, and with the subsequent shutdown of
gigapedia/library.nu Aleph became the center of the scientific shadow library ecosystem and community.

Aleph by numbers

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By adding pre-existing text collections to its catalogue Aleph was able to grow at an astonishing rate.
Aleph added, on average 17.500 books to its collection each month since 2009, and as a result, by April
2014 is has more than 1.15 million documents. Nearly two thirds of the collection is in English, one fifth
of the documents is in Russian, while German works amount to the third largest group with 8.5% of the
collection. The rest of the major European languages, like French or Spanish have less than 15000 works
each in the collection.
More than 50 thousand publishers have works in the library, but most of the collection is published by
mainstream western academic publishers. Springer published more than 12% of the works in the
collection, followed by the Cambridge University Press, Wiley, Routledge and Oxford University Press,
each having more than 9000 works in the collection.
Most of the collection is relatively recent, more than 70% of the collection being published in 1990 or
after. Despite the recentness of the collection, the electronic availability of the titles in the collection is
limited. While around 80% of the books that had an ISBN number registered in the catalogue3 was
available in print either as a new copy or a second hand one, only about one third of the titles were
available in e-book formats. The mean price of the titles still in print was 62 USD according to the data
gathered from Amazon.com.
The number of works accessed through of Aleph is as impressive as its catalogue. In the three months
between March and June, 2012, on average 24.000 documents were downloaded every day from one of
its half-a-dozen mirrors.4 This means that the number of documents downloaded daily from Aleph is
probably in the 50 to 100.000 range. The library users come from more than 150 different countries. The
biggest users in terms of volume were the Russian Federation, Indonesia, USA, India, Iran, Egypt, China,
Germany and the UK. Meanwhile, many of the highest per-capita users are Central and Eastern European
countries.

What Aleph is and what it is not
Aleph is an example of the library in the post scarcity age. It is founded on the idea that books should no
longer be a scarce resource. Aleph set out to remove both sources of scarcity: the natural source of
3

Market availability data is only available for that 40% of books in the Aleph catalogue that had an ISBN number
on file. The titles without a valid ISBN number tend to be older, Russian language titles, in general with low
expected print and e-book availability.
4
Download data is based on the logs provided by one of the shadow library services which offers the books in
Aleph’s catalogue as well as other works also free and without any restraints or limitations.

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scarcity in physical copies is overcome through distributed digitization; the artificial source of scarcity
created by copyright protection is overcome through infringement. The liberation from both constraints is
necessary to create a truly scarcity free environment and to release the potential of the library in the postscarcity age.
Aleph is also an ongoing demonstration of the fact that under the condition of non-scarcity, the library can
be a decentralized, distributed, commons-based institution created and maintained through peer
production (Benkler, 2006). The message of Aleph is clear: users left to their own devices, can produce a
library by themselves for themselves. In fact, users are the library. And when everyone has the means to
digitize, collect, catalogue and share his/her own library, then the library suddenly is everywhere. Small
individual and institutional collections are aggregated into Aleph, which, in turn is constantly fragmented
into smaller, local, individual collections as users download works from the collection. The library is
breathing (Battles, 2004) books in and out, but for the first time, this circulation of books is not a zero
sum game, but a cumulative one: with every cycle the collection grows.
On the other hand Aleph may have lots of books on offer, but it is clear that it is neither universal in its
scope, nor does it fulfill all the critical functions of a library. Most importantly Aleph is disembedded
from the local contexts and communities that usually define the focus of the library. While it relies on the
availability of local digital collections for its growth, it has no means to play an active role in its own
development. The guardians of Aleph can prevent books from entering the collection, but they cannot
pay, ask or force anyone to provide a title if it is missing. Aleph is reliant on the weak copy-protection
technologies of official e-text repositories and the goodwill of individual document submitters when it
comes to the expansion of the collection. This means that the Aleph collection is both fragmented and
biased, and it lacks the necessary safeguards to ensure that it stays either current or relevant.
Aleph, with all its strengths and weaknesses carries an important lesson for the discussions on the future
of libraries. In the next section I’ll try situate these lessons in the wider context of the library in the post
scarcity age.

The future of the library
There is hardly a week without a blog post, a conference, a workshop or an academic paper discussing the
future of libraries. While existing libraries are buzzing with activity, librarians are well aware that they
need to re-define themselves and their institutions, as the book collections around which libraries were
organized slowly go the way the catalogue has gone: into the digital realm. It would be impossible to give

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a faithful summary of all the discussions on the future of libraries is such a short contribution. There are,
however, a few threads, to which the story of Aleph may contribute.

Competition
It is very rare to find the two words: libraries and competition in the same sentence. No wonder: libraries
enjoyed a near perfect monopoly in their field of activity. Though there may have been many different
local initiatives that provided free access to books, as a specialized institution to do so, the library was
unmatched and unchallenged. This monopoly position has been lost in a remarkably short period of time
due to the internet and the rapid innovations in the legal e-book distribution markets. Textbooks can be
rented, e-books can be lent, a number of new startups and major sellers offer flat rate access to huge
collections. Expertise that helps navigate the domains of knowledge is abundant, there are multiple
authoritative sources of information and meta-information online. The search box of the library catalog is
only one, and not even the most usable of all the different search boxes one can type a query in5.
Meanwhile there are plenty of physical spaces which offer good coffee, an AC plug, comfortable chairs
and low levels of noise to meet, read and study from local cafes via hacker- and maker spaces, to coworking offices. Many library competitors have access to resources (human, financial, technological and
legal) way beyond the possibilities of even the richest libraries. In addition, publishers control the
copyrights in digital copies which, absent of well fortified statutory limitations and exceptions, prevent
libraries keeping up with the changes in user habits and with the competing commercial services.
Libraries definitely feel the pressure. “Libraries’ offers of materials […] compete with many other offers
that aim to attract the attention of the public. […] It is no longer enough just to make a good collection
available to the public.” (Committee on the Public Libraries in the Knowledge Society, 2010) As a
response, libraries have developed different strategies to cope with this challenge. The common thread in
the various strategy documents is that they try to redefine the library as a node in the vast network of
institutions that provide knowledge, enable learning, facilitate cooperation and initiate dialogues. Some of
the strategic plans redefine the library space as an “independent medium to be developed” (Committee on
the Public Libraries in the Knowledge Society, 2010), and advise libraries to transform themselves into
culture and community centers which establish partnerships with citizens, communities and with other
public and private institutions. Some librarians propose even more radical ways of keeping the library

5

ArXiv, SSRN, RePEc, PubMed Central, Google Scholar, Google Books, Amazon, Mendeley, Citavi,
ResearchGate, Goodreads, LibraryThing, Wikipedia, Yahoo Answers, Khan Academy, specialized twitter and other
social media accounts are just a few of the available discovery services.

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relevant by, for example, advocating more opening hours without staff and hosting more user-governed
activities.
In the research library sphere, the Commission on the Future of the Library, a task force set up by the
University of California Berkeley defined the values the university research library will add in the digital
age as “1) Human expertise; 2) Enabling infrastructure; and 3) Preservation and dissemination of
knowledge for future generations.” (Commission on the Future of the Library, 2013). This approach is
from among the more conservative ones, still relying on the hope that libraries can offer something
unique that no one else is able to provide. Others, working at the Association of Research Libraries are
more like their public library counterparts, defining the future role of the research libraries as a “convener
of ‘conversations’ for knowledge construction, an inspiring host; a boundless symposium; an incubator;
a 3rd space both physically and virtually; a scaffold for independence of mind; and a sanctuary for
freedom of expression, a global entrepreneurial engine” (Pendleton-Jullian, Lougee, Wilkin, & Hilton,
2014), in other words, as another important, but in no way unique node in the wider network of
institutions that creates and distributes knowledge.
Despite the differences in priorities, all these recommendations carry the same basic message. The unique
position of libraries in the center of a book-based knowledge economy, on the top of the paper-bound
knowledge hierarchy is about to be lost. As libraries are losing their monopoly of giving low cost, low
restrictions access to books which are scarce by nature, and they are losing their privileged and powerful
position as the guardians of and guides to the knowledge stored in the stacks. If they want to survive, they
need to find their role and position in a network of institutions, where everyone else is engaged in
activities that overlap with the historic functions of the library. Just like the books themselves, the power
that came from the privileged access to books is in part dispersed among the countless nodes in the
knowledge and learning networks, and in part is being captured by those who control the digital rights to
digitize and distribute books in the digital era.
One of the main reasons why libraries are trying to redefine themselves as providers of ancillary services
is because the lack of digital lending rights prevents them from competing on their own traditional home
turf - in giving free access to knowledge. The traditional legal limitations and exceptions to copyright that
enabled libraries to fulfill their role in the analogue world do not apply in the digital realm. In the
European Union, the Infosoc Directive (“Directive 2001/29/EC on the harmonisation of certain aspects of
copyright and related rights in the information society,” 2001) allows for libraries to create digital copies
for preservation, indexing and similar purposes and allows for the display of digital copies on their
premises for research and personal study (Triaille et al., 2013). While in theory these rights provide for

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the core library services in the digital domain, their practical usefulness is rather limited, as off-premises
e-lending of copyrighted works is in most cases6 only possible through individual license agreements with
publishers.
Under such circumstances libraries complain that they cannot fulfill their public interest mission in the
digital era. What libraries are allowed to do under their own under current limitations and exceptions, is
seen as inadequate for what is expected of them. But to do more requires the appropriate e-lending
licenses from rights holders. In many cases, however, libraries simply cannot license digitally for e-lending. In those cases when licensing is possible, they see transaction costs as prohibitively high; they
feel that their bargaining positions vis-à-vis rightholders is unbalanced; they do not see that the license
terms are adapted to libraries’ policies, and they fear that the licenses provide publishers excessive and
undue influence over libraries (Report on the responses to the Public Consultation on the Review of the
EU Copyright Rules, 2013).
What is more, libraries face substantial legal uncertainties even where there are more-or-less well defined
digital library exceptions. In the EU, questions such as whether the analogue lending rights of libraries
extend to e-books, whether an exhaustion of the distribution right is necessary to enjoy the lending
exception, and whether licensing an e-book would exhaust the distribution right are under consideration
by the Court of Justice of the European Union in a Dutch case (Rosati, 2014b). And while in another case
(Case C-117/13 Technische Universität Darmstadt v Eugen Ulmer KG) the CJEU reaffirmed the rights of
European libraries to digitize books in their collection if that is necessary to give access to them in digital
formats on their premises, it also created new uncertainties by stating that libraries may not digitize their
entire collections (Rosati, 2014a).
US libraries face a similar situation, both in terms of the narrowly defined exceptions in which libraries
can operate, and the huge uncertainty regarding the limits of fair use in the digital library context. US
rights holders challenged both Google’s (Authors Guild v Google) and the libraries (Authors Guild v
HathiTrust) rights to digitize copyrighted works. While there seems to be a consensus of courts that the
mass digitization conducted by these institutions was fair use (Diaz, 2013; Rosati, 2014c; Samuelson,
2014), the accessibility of the scanned works is still heavily limited, subject to licenses from publishers,
the existence of print copies at the library and the institutional membership held by prospective readers.
While in the highly competitive US e-book market many commercial intermediaries offer e-lending
6

The notable exception being orphan works which are presumed to be still copyrighted, but without an identifiable
rights owner. In the EU, the Directive 2012/28/EU on certain permitted uses of orphan works in theory eases access
to such works, but in practice its practical impact is limited by the many constraints among its provisions. Lacking
any orphan works legislation and the Google Book Settlement still in limbo, the US is even farther from making
orphan works generally accessible to the public.

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Bodó B. (2015): Libraries in the post-scarcity era.
in: Porsdam (ed): Copyrighting Creativity: Creative values, Cultural Heritage Institutions and Systems of Intellectual Property, Ashgate

licenses to e-book catalogues of various sizes, these arrangements also carry the danger of a commercial
lock-in of the access to digital works, and render libraries dependent upon the services of commercial
providers who may or may not be the best defenders of public interest (OECD, 2012).
Shadow libraries like Aleph are called into existence by the vacuum that was left behind by the collapse
of libraries in the digital sphere and by the inability of the commercial arrangements to provide adequate
substitute services. Shadow libraries are pooling distributed resources and expertise over the internet, and
use the lack of legal or technological barriers to innovation in the informal sphere to fill in the void left
behind by libraries.

What can Aleph teach us about the future of libraries?
The story of Aleph offers two, closely interrelated considerations for the debate on the future of libraries:
a legal and an organizational one. Aleph operates beyond the limits of legality, as almost all of its
activities are copyright infringing, including the unauthorized digitization of books, the unauthorized
mass downloads from e-text repositories, the unauthorized acts of uploading books to the archive, the
unauthorized distribution of books, and, in most countries, the unauthorized act of users’ downloading
books from the archive. In the debates around copyright infringement, illegality is usually interpreted as a
necessary condition to access works for free. While this is undoubtedly true, the fact that Aleph provides
no-cost access to books seems to be less important than the fact that it provides an access to them in the
first place.
Aleph is a clear indicator of the volume of the demand for current books in digital formats in developed
and in developing countries. The legal digital availability, or rather, unavailability of its catalogue also
demonstrates the limits of the current commercial and library based arrangements that aim to provide low
cost access to books over the internet. As mentioned earlier, Aleph’s catalogue is mostly of recent books,
meaning that 80% of the titles with a valid ISBN number are still in print and available as a new or used
print copy through commercial retailers. What is also clear, that around 66% of these books are yet to be
made available in electronic format. While publishers in theory have a strong incentive to make their most
recent titles available as e-books, they lag behind in doing so.
This might explain why one third of all the e-book downloads in Aleph are from highly developed
Western countries, and two third of these downloads are of books without a kindle version. Having access
to print copies either through libraries or through commercial retailers is simply not enough anymore.
Developing countries are a slightly different case. There, compared to developed countries, twice as many

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Bodó B. (2015): Libraries in the post-scarcity era.
in: Porsdam (ed): Copyrighting Creativity: Creative values, Cultural Heritage Institutions and Systems of Intellectual Property, Ashgate

of the downloads (17% compared to 8% in developed countries) are of titles that aren’t available in print
at all. Not having access to books in print seems to be a more pressing problem for developing countries
than not having access to electronic copies. Aleph thus fulfills at least two distinct types of demand: in
developed countries it provides access to missing electronic versions, in developing countries it provides
access to missing print copies.
The ability to fulfill an otherwise unfulfilled demand is not the only function of illegality. Copyright
infringement in the case of Aleph has a much more important role: it enables the peer production of the
library. Aleph is an open source library. This means that every resource it uses and every resource it
creates is freely accessible to anyone for use without any further restrictions. This includes the server
code, the database, the catalogue and the collection. The open source nature of Aleph rests on the
ideological claim that the scientific knowledge produced by humanity, mostly through public funds
should be open for anyone to access without any restrictions. Everything else in and around Aleph stems
from this claim, as they replicate the open access logic in all the other aspects of Aleph’s operation. Aleph
uses the peer produced Open Library to fetch book metadata, it uses the bittorrent and ed2k P2P networks
to store and make books accessible, it uses Linux and MySQL to run its code, and it allows its users to
upload books and edit book metadata. As a consequence of its open source nature, anyone can contribute
to the project, and everyone can enjoy its benefits.
It is hard to quantify the impact of this piratical open access library on education, science and research in
various local contexts where Aleph is the prime source of otherwise inaccessible books. But it is
relatively easy to measure the consequences of openness at the level of the Aleph, the library. The
collection of Aleph was created mostly by those individuals and communities who decided to digitize
books by themselves for their own use. While any single individual is only capable of digitizing a few
books at the maximum, the small contributions quickly add up. To digitize the 1.15 million documents in
the Aleph collection would require an investment of several hundred million Euros, and a substantial
subsequent investment in storage, collection management and access provision (Poole, 2010). Compared
to these figures the costs associated with running Aleph is infinitesimal, as it survives on the volunteer
labor of a few individuals, and annual donations in the total value of a few thousand dollars. The hundreds
of thousands who use Aleph on a more or less regular basis have an immense amount of resources, and by
disregarding the copyright laws Aleph is able to tap into those resources and use them for the
development of the library. The value of these resources and of the peer produced library is the difference
between the actual costs associated with Aleph, and the investment that would be required to create
something remotely similar.

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Bodó B. (2015): Libraries in the post-scarcity era.
in: Porsdam (ed): Copyrighting Creativity: Creative values, Cultural Heritage Institutions and Systems of Intellectual Property, Ashgate

The decentralized, collaborative mass digitization and making available of current, thus most relevant
scientific works is only possible at the moment through massive copyright infringement. It is debatable
whether the copyrighted corpus of scientific works should be completely open, and whether the blatant
disregard of copyrights through which Aleph achieved this openness is the right path towards a more
openly accessible body of scientific knowledge. It is also yet to be measured what effects shadow libraries
may have on the commercial intermediaries and on the health of scientific publishing and science in
general. But Aleph, in any case, is a case study in the potential benefits of open sourcing the library.

Conclusion
If we can take Aleph as an expression of what users around the globe want from a library, then the answer
is that there is a strong need for a universally accessible collection of current, relevant (scientific) books
in restrictions-free electronic formats. Can we expect any single library to provide anything even remotely
similar to that in the foreseeable future? Does such a service have a place in the future of libraries? It is as
hard to imagine the future library with such a service as without.
While the legal and financial obstacles to the creation of a scientific library with as universal reach as
Aleph may be difficult the overcome, other aspects of it may be more easily replicable. The way Aleph
operates demonstrates the amount of material and immaterial resources users are willing to contribute to
build a library that responds to their needs and expectations. If libraries plan to only ‘host’ user-governed
activities, it means that the library is still imagined to be a separate entity from its users. Aleph teaches us
that this separation can be overcome and users can constitute a library. But for that they need
opportunities to participate in the production of the library: they need the right to digitize books and copy
digital books to and from the library, they need the opportunity to participate in the cataloging and
collection building process, they need the opportunity to curate and program the collection. In other
words users need the chance to be librarians in the library if they wish to do so, and so libraries need to be
able to provide access not just to the collection but to their core functions as well. The walls that separate
librarians from library patrons, private and public collections, insiders and outsiders can all prevent the
peer production of the library, and through that, prevent the future that is the closest to what library users
think of as ideal.

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Bodó B. (2015): Libraries in the post-scarcity era.
in: Porsdam (ed): Copyrighting Creativity: Creative values, Cultural Heritage Institutions and Systems of Intellectual Property, Ashgate

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