In 2013, the Authors’ Licensing & Collecting Society
(ALCS)[1](ch3.xhtml#footnote-152) commissioned a survey of its members to
explore writers’ earnings and contractual issues in the UK. The survey, the
results of which were published in the summary booklet ‘What Are Words Worth
Now?’, was carried out by Queen Mary, University of London. Almost 2,500
writers — from literary authors to academics and screenwriters — responded.
‘What Are Words Worth Now?’ summarises the findings of a larger study titled
‘The Business Of Being An Author: A Survey Of Authors’ Earnings And
Contracts’, carried out by Johanna Gibson, Phillip Johnson and Gaetano Dimita
and published in April 2015 by Queen Mary University of
London.[2](ch3.xhtml#footnote-151) The ALCS press release that accompanies the
study states that this ‘shocking’ new research into authors’ earnings finds a
‘dramatic fall, both in incomes, and the number of those working full-time as
writers’.[3](ch3.xhtml#footnote-150) Indeed, two of the main findings of the
study are that, first of all, the income of a professional author (which the
research defines as those who dedicate the majority of their time to writing)
has dropped 29% between 2005 and 2013, from £12,330 (£15,450 in real terms) to
just £11,000. Furthermore, the research found that in 2005 40% of professional
authors earned their incomes solely from writing, where in 2013 this figure
had dropped to just 11.5%.[4](ch3.xhtml#footnote-149)
It seems that one of the primary reasons for the ALCS to conduct this survey
was to collect ‘accurate, independent data’ on writers’ earnings and
contractual issues, in order for the ALCS to ‘make the case for authors’
rights’ — at least, that is what the ALCS Chief Executive Owen Atkinson writes
in the introduction accompanying the survey, which was sent out to all ALCS
members.[5](ch3.xhtml#footnote-148) Yet although this research was conducted
independently and the researchers did not draw conclusions based on the data
collected — in the form of policy recommendations for example — the ALCS did
frame the data and findings in a very specific way, as I will outline in what
follows; this framing includes both the introduction to the survey and the
press release that accompanies the survey’s findings. Yet to some extent this
framing, as I will argue, is already apparent in the methodology used to
produce the data underlying the research report.
First of all, let me provide an example of how the research findings have been
framed in a specific way. Chief Executive Atkinson mentions in his
introduction to the survey that the ALCS ‘exists to ensure that writers are
treated fairly and remunerated appropriately’. He continues that the ALCS
commissioned the survey to collect ‘accurate, independent data,’ in order to
‘make the case for writers’ rights’.[6](ch3.xhtml#footnote-147) Now this focus
on rights in combination with remuneration is all the more noteworthy if we
look at an earlier ALCS funded report from 2007, ‘Authors’ Earnings from
Copyright and Non-Copyright Sources: a Survey of 25,000 British and German
Writers’. This report is based on the findings of a 2006 writers’ survey,
which the 2013 survey updates. The 2007 report argues conclusively that
current copyright law has empirically failed to ensure that authors receive
appropriate reward or remuneration for the use of their
work.[7](ch3.xhtml#footnote-146) The data from the subsequent 2013 survey show
an even bleaker picture as regards the earnings of writers. Yet Atkinson
argues in the press release accompanying the findings of the 2013 survey that
‘if writers are to continue making their irreplaceable contribution to the UK
economy, they need to be paid fairly for their work. This means ensuring
clear, fair contracts with equitable terms and a copyright regime that support
creators and their ability to earn a living from their
creations’.[8](ch3.xhtml#footnote-145) Atkinson does not outline what this
copyright regime should be, nor does he draw attention to how this model could
be improved. More importantly, the fact that a copyright model is needed to
ensure fair pay stands uncontested for Atkinson and the ALCS — not surprising
perhaps, as protecting and promoting the rights of authors is the primary
mission of this member society. If there is any culprit to be held responsible
for the study’s ‘shocking’ findings, it is the elusive and further undefined
notion of ‘the digital’. According to Atkinson, digital technology is
increasingly challenging the mission of the ALCS to ensure fair remuneration
for writers, since it is ‘driving new markets and leading the copyright
debate’.[9](ch3.xhtml#footnote-144) The 2013 study is therefore, as Atkinson
states ‘the first to capture the impact of the digital revolution on writers’
working lives’.[10](ch3.xhtml#footnote-143) This statement is all the more
striking if we take into consideration that none of the questions in the 2013
survey focus specifically on digital publishing.[11](ch3.xhtml#footnote-142)
It therefore seems that — despite earlier findings — the ALCS has already
decided in advance what ‘the digital’ is and that a copyright regime is the
only way to ensure fair remuneration for writers in a digital context.
## Creative Industries
This strong uncontested link between copyright and remuneration can be traced
back to various other aspects of the 2015 report and its release. For example,
the press release draws a strong connection between the findings of the report
and the development of the creative industries in the UK. Again, Atkinson
states in the press release:
These are concerning times for writers. This rapid decline in both author
incomes and in the numbers of those writing full-time could have serious
implications for the economic success of the creative industries in the
UK.[12](ch3.xhtml#footnote-141)
This connection to the creative industries — ‘which are now worth £71.4
billion per year to the UK economy’,[13](ch3.xhtml#footnote-140) Atkinson
points out — is not surprising where the discourse around creative industries
maintains a clear bond between intellectual property rights and creative
labour. As Geert Lovink and Ned Rossiter state in their MyCreativity Reader,
the creative industries consist of ‘the generation and exploitation of
intellectual property’.[14](ch3.xhtml#footnote-139) Here they refer to a
definition created as part of the UK Government’s Creative Industries Mapping
Document,[15](ch3.xhtml#footnote-138) which states that the creative
industries are ‘those industries which have their origin in individual
creativity, skill and talent and which have a potential for wealth and job
creation through the generation and exploitation of intellectual property’.
Lovink and Rossiter point out that the relationship between IP and creative
labour lies at the basis of the definition of the creative industries where,
as they argue, this model of creativity assumes people only create to produce
economic value. This is part of a larger trend Wendy Brown has described as
being quintessentially neoliberal, where ‘neoliberal rationality disseminates
the model of the market to all domains and activities’ — and this includes the
realm of politics and rights.[16](ch3.xhtml#footnote-137) In this sense the
economization of culture and the concept of creativity is something that has
become increasingly embedded and naturalised. The exploitation of intellectual
property stands at the basis of the creative industries model, in which
cultural value — which can be seen as intricate, complex and manifold —
becomes subordinated to the model of the market; it becomes economic
value.[17](ch3.xhtml#footnote-136)
This direct association of cultural value and creativity with economic value
is apparent in various other facets of the ALCS commissioned research and
report. Obviously, the title of the initial summary booklet, as a form of
wordplay, asks ‘What are words worth?’. It becomes clear from the context of
the survey that the ‘worth’ of words will only be measured in a monetary
sense, i.e. as economic value. Perhaps even more important to understand in
this context, however, is how this economic worth of words is measured and
determined by focusing on two fixed and predetermined entities in advance.
First of all, the study focuses on individual human agents of creativity (i.e.
creators contributing economic value): the value of writing is established by
collecting data and making measurements at the level of individual authorship,
addressing authors/writers as singular individuals throughout the survey.
Secondly, economic worth is further determined by focusing on the fixed and
stable creative objects authors produce, in other words the study establishes
from the outset a clear link between the worth and value of writing and
economic remuneration based on individual works of
writing.[18](ch3.xhtml#footnote-135) Therefore in this process of determining
the economic worth of words, ‘writers’ and/or ‘authors’ are described and
positioned in a certain way in this study (i.e. as the central agents and
originators of creative objects), as is the form their creativity takes in the
shape of quantifiable outputs or commodities. The value of both these units of
measurement (the creator and the creative objects) are then set off against
the growth of the creative industries in the press release.
The ALCS commissioned survey provides some important insights into how
authorship, cultural works and remuneration — and ultimately, creativity — is
currently valued, specifically in the context of the creative industries
discourse in the UK. What I have tried to point out — without wanting to
downplay the importance either of writers receiving fair remuneration for
their work or of issues related to the sustainability of creative processes —
is that the findings from this survey have both been extracted and
subsequently framed based on a very specific economic model of creativity (and
authorship). According to this model, writing and creativity are sustained
most clearly by an individual original creator (an author) who extracts value
from the work s/he creates and distributes, aided by an intellectual property
rights regime. As I will outline more in depth in what follows, the enduring
liberal and humanist presumptions that underlie this survey continuously
reinforce the links between the value of writing and established IP and
remuneration regimes, and support a vision in which authorship and creativity
are dependent on economic incentives and ownership of works. By working within
this framework and with these predetermined concepts of authorship and
creativity (and ‘the digital’) the ALCS is strongly committed to the upkeep of
a specific model and discourse of creativity connected to the creative
industries. The ALCS does not attempt to complicate this model, nor does it
search for alternatives even when, as the 2007 report already implies, the
existing IP model has empirically failed to support the remuneration of
writers appropriately.
I want to use this ALCS survey as a reference point to start problematising
existing constructions of creativity, authorship, ownership, and
sustainability in relation to the ethics of publishing. To explore what ‘words
are worth’ and to challenge the hegemonic liberal humanist model of creativity
— to which the ALCS adheres — I will examine a selection of theoretical and
practical publishing and writing alternatives, from relational and posthuman
authorship to radical open access and uncreative writing. These alternatives
do not deny the importance of fair remuneration and sustainability for the
creative process; however, they want to foreground and explore creative
relationalities that move beyond the individual author and her ownership of
creative objects as the only model to support creativity and cultural
exchange. By looking at alternatives while at the same time complicating the
values and assumptions underlying the dominant narrative for IP expansion, I
want to start imagining what more ethical, fair and emergent forms of
creativity might entail. Forms that take into consideration the various
distributed and entangled agencies involved in the creation of cultural
content — which are presently not being included in the ALCS survey on fair
remuneration, for example. As I will argue, a reconsideration of the liberal
and humanist model of creativity might actually create new possibilities to
consider the value of words, and with that perhaps new solutions to the
problems pointed out in the ALCS study.
## Relational and Distributed Authorship
One of the main critiques of the liberal humanist model of authorship concerns
how it privileges the author as the sole source and origin of creativity. Yet
the argument has been made, both from a historical perspective and in relation
to today’s networked digital environment, that authorship and creativity, and
with that the value and worth of that creativity, are heavily
distributed.[19](ch3.xhtml#footnote-134) Should we therefore think about how
we can distribute notions of authorship and creativity more ethically when
defining the worth and value of words too? Would this perhaps mean a more
thorough investigation of what and who the specific agencies involved in
creative production are? This seems all the more important given that, today,
‘the value of words’ is arguably connected not to (distributed) authors or
creative agencies, but to rights holders (or their intermediaries such as
agents).[20](ch3.xhtml#footnote-133) From this perspective, the problem with
the copyright model as it currently functions is that the creators of
copyright don’t necessarily end up benefiting from it — a point that was also
implied by the authors of the 2007 ALCS commissioned report. Copyright
benefits rights holders, and rights holders are not necessarily, and often not
at all, involved in the production of creative work.
Yet copyright and the work as object are knit tightly to the authorship
construct. In this respect, the above criticism notwithstanding, in a liberal
vision of creativity and ownership the typical unit remains either the author
or the work. This ‘solid and fundamental unit of the author and the work’ as
Foucault has qualified it, albeit challenged, still retains a privileged
position.[21](ch3.xhtml#footnote-132) As Mark Rose argues, authorship — as a
relatively recent cultural formation — can be directly connected to the
commodification of writing and to proprietorship. Even more it developed in
tandem with the societal principle of possessive individualism, in which
individual property rights are protected by the social
order.[22](ch3.xhtml#footnote-131)
Some of the more interesting recent critiques of these constructs of
authorship and proprietorship have come from critical and feminist legal
studies, where scholars such as Carys Craig have started to question these
connections further. As Craig, Turcotte and Coombe argue, IP and copyright are
premised on liberal and neoliberal assumptions and constructs, such as
ownership, private rights, self-interest and
individualism.[23](ch3.xhtml#footnote-130) In this sense copyright,
authorship, the work as object, and related discourses around creativity
continuously re-establish and strengthen each other as part of a self-
sustaining system. We have seen this with the discourse around creative
industries, as part of which economic value comes to stand in for the creative
process itself, which, according to this narrative, can only be sustained
through an IP regime. Furthermore, from a feminist new materialist position,
the current discourse on creativity is very much a material expression of
creativity rather than merely its representation, where this discourse has
been classifying, constructing, and situating creativity (and with that,
authorship) within a neoliberal framework of creative industries.
Moving away from an individual construct of creativity therefore immediately
affects the question of the value of words. In our current copyright model
emphasis lies on the individual original author, but in a more distributed
vision the value of words and of creative production can be connected to a
broader context of creative agencies. Historically there has been a great
discursive shift from a valuing of imitation or derivation to a valuing of
originality in determining what counts as creativity or creative output.
Similar to Rose, Craig, Turcotte and Coombe argue that the individuality and
originality of authorship in its modern form established a simple route
towards individual ownership and the propertisation of creative achievement:
the original work is the author’s ownership whereas the imitator or pirate is
a trespasser of thief. In this sense original authorship is
‘disproportionately valued against other forms of cultural expression and
creative play’, where copyright upholds, maintains and strengthens the binary
between imitator and creator — defined by Craig, Turcotte and Coombe as a
‘moral divide’.[24](ch3.xhtml#footnote-129) This also presupposes a notion of
creativity that sees individuals as autonomous, living in isolation from each
other, ignoring their relationality. Yet as Craig, Turcotte and Coombe argue,
‘the act of writing involves not origination, but rather the adaptation,
derivation, translation and recombination of “raw material” taken from
previously existing texts’.[25](ch3.xhtml#footnote-128) This position has also
been explored extensively from within remix studies and fan culture, where the
adaptation and remixing of cultural content stands at the basis of creativity
(what Lawrence Lessig has called Read/Write culture, opposed to Read/Only
culture).[26](ch3.xhtml#footnote-127) From the perspective of access to
culture — instead of ownership of cultural goods or objects — one could also
argue that its value would increase when we are able to freely distribute it
and with that to adapt and remix it to create new cultural content and with
that cultural and social value — this within a context in which, as Craig,
Turcotte and Coombe point out, ‘the continuous expansion of intellectual
property rights has produced legal regimes that restrict access and downstream
use of information resources far beyond what is required to encourage their
creation’[27](ch3.xhtml#footnote-126)
To move beyond Enlightenment ideals of individuation, detachment and unity of
author and work, which determine the author-owner in the copyright model,
Craig puts forward a post-structuralist vision of relational authorship. This
sees the individual as socially situated and constituted — based also on
feminist scholarship into the socially situated self — where authorship in
this vision is situated within the communities in which it exists, but also in
relation to the texts and discourses that constitute it. Here creativity takes
place from within a network of social relations and the social dimensions of
authorship are recognised, as connectivity goes hand in hand with individual
autonomy. Craig argues that copyright should not be defined out of clashing
rights and interests but should instead focus on the kinds of relationships
this right would structure; it should be understood in relational terms: ‘it
structures relationships between authors and users, allocating powers and
responsibilities amongst members of cultural communities, and establishing the
rules of communication and exchange’.[28](ch3.xhtml#footnote-125) Cultural
value is then defined within these relationships.
## Open Access and the Ethics of Care
Craig, Turcotte and Coombe draw a clear connection between relational
authorship, feminism and (the ideals of) the open access movement, where as
they state, ‘rather than adhering to the individuated form of authorship that
intellectual property laws presuppose, open access initiatives take into
account varying forms of collaboration, creativity and
development’.[29](ch3.xhtml#footnote-124) Yet as I and others have argued
elsewhere,[30](ch3.xhtml#footnote-123) open access or open access publishing
is not a solid ideological block or model; it is made up of disparate groups,
visions and ethics. In this sense there is nothing intrinsically political or
democratic about open access, practitioners of open access can just as well be
seen to support and encourage open access in connection with the neoliberal
knowledge economy, with possessive individualism — even with CC licenses,
which can be seen as strengthening individualism —[31](ch3.xhtml#footnote-122)
and with the unity of author and work.[32](ch3.xhtml#footnote-121)
Nevertheless, there are those within the loosely defined and connected
‘radical open access community’, that do envision their publishing outlook and
relationship towards copyright, openness and authorship within and as part of
a relational ethics of care.[33](ch3.xhtml#footnote-120) For example Mattering
Press, a scholar-led open access book publishing initiative founded in 2012
and launched in 2016, publishes in the field of Science and Technology Studies
(STS) and works with a production model based on cooperation and shared
scholarship. As part of its publishing politics, ethos and ideology, Mattering
Press is therefore keen to include various agencies involved in the production
of scholarship, including ‘authors, reviewers, editors, copy editors, proof
readers, typesetters, distributers, designers, web developers and
readers’.[34](ch3.xhtml#footnote-119) They work with two interrelated feminist
(new materialist) and STS concepts to structure and perform this ethos:
mattering[35](ch3.xhtml#footnote-118) and care.[36](ch3.xhtml#footnote-117)
Where it concerns mattering, Mattering Press is conscious of how their
experiment in knowledge production, being inherently situated, puts new
relationships and configurations into the world. What therefore matters for
them are not so much the ‘author’ or the ‘outcome’ (the object), but the
process and the relationships that make up publishing:
[…] the way academic texts are produced matters — both analytically and
politically. Dominant publishing practices work with assumptions about the
conditions of academic knowledge production that rarely reflect what goes on
in laboratories, field sites, university offices, libraries, and various
workshops and conferences. They tend to deal with almost complete manuscripts
and a small number of authors, who are greatly dependent on the politics of
the publishing industry.[37](ch3.xhtml#footnote-116)
For Mattering Press care is something that extends not only to authors but to
the many other actants involved in knowledge production, who often provide
free volunteer labour within a gift economy context. As Mattering Press
emphasises, the ethics of care ‘mark vital relations and practices whose value
cannot be calculated and thus often goes unacknowledged where logics of
calculation are dominant’.[38](ch3.xhtml#footnote-115) For Mattering Press,
care can help offset and engage with the calculative logic that permeates
academic publishing:
[…] the concept of care can help to engage with calculative logics, such as
those of costs, without granting them dominance. How do we calculate so that
calculations do not dominate our considerations? What would it be to care for
rather than to calculate the cost of a book? This is but one and arguably a
relatively conservative strategy for allowing other logics than those of
calculation to take centre stage in publishing.[39](ch3.xhtml#footnote-114)
This logic of care refers, in part, to making visible the ‘unseen others’ as
Joe Deville (one of Mattering Press’s editors) calls them, who exemplify the
plethora of hidden labour that goes unnoticed within this object and author-
focused (academic) publishing model. As Endre Danyi, another Mattering Press
editor, remarks, quoting Susan Leigh Star: ‘This is, in the end, a profoundly
political process, since so many forms of social control rely on the erasure
or silencing of various workers, on deleting their work from representations
of the work’.[40](ch3.xhtml#footnote-113)
## Posthuman Authorship
Authorship is also being reconsidered as a polyvocal and collaborative
endeavour by reflecting on the agentic role of technology in authoring
content. Within digital literature, hypertext and computer-generated poetry,
media studies scholars have explored the role played by technology and the
materiality of text in the creation process, where in many ways writing can be
seen as a shared act between reader, writer and computer. Lori Emerson
emphasises that machines, media or technology are not neutral in this respect,
which complicates the idea of human subjectivity. Emerson explores this
through the notion of ‘cyborg authorship’, which examines the relation between
machine and human with a focus on the potentiality of in-
betweenness.[41](ch3.xhtml#footnote-112) Dani Spinosa talks about
‘collaboration with an external force (the computer, MacProse, technology in
general)’.[42](ch3.xhtml#footnote-111) Extending from the author, the text
itself, and the reader as meaning-writer (and hence playing a part in the
author function), technology, she states, is a fourth term in this
collaborative meaning-making. As Spinosa argues, in computer-generated texts
the computer is more than a technological tool and becomes a co-producer,
where it can occur that ‘the poet herself merges with the machine in order to
place her own subjectivity in flux’.[43](ch3.xhtml#footnote-110) Emerson calls
this a ‘break from the model of the poet/writer as divinely inspired human
exemplar’, which is exemplified for her in hypertext, computer-generated
poetry, and digital poetry.[44](ch3.xhtml#footnote-109)
Yet in many ways, as Emerson and Spinosa also note, these forms of posthuman
authorship should be seen as part of a larger trend, what Rolf Hughes calls an
‘anti-authorship’ tradition focused on auto-poesis (self-making), generative
systems and automatic writing. As Hughes argues, we see this tradition in
print forms such as Oulipo and in Dada experiments and surrealist games
too.[45](ch3.xhtml#footnote-108) But there are connections here with broader
theories that focus on distributed agency too, especially where it concerns
the influence of the materiality of the text. Media theorists such as N.
Katherine Hayles and Johanna Drucker have extensively argued that the
materiality of the page is entangled with the intentionality of the author as
a further agency; Drucker conceptualises this through a focus on ‘conditional
texts’ and ‘performative materiality’ with respect to the agency of the
material medium (be it the printed page or the digital
screen).[46](ch3.xhtml#footnote-107)
Where, however, does the redistribution of value creation end in these
narratives? As Nick Montfort states with respect to the agency of technology,
‘should other important and inspirational mechanisms — my CD player, for
instance, and my bookshelves — get cut in on the action as
well?’[47](ch3.xhtml#footnote-106) These distributed forms of authorship do
not solve issues related to authorship or remuneration but further complicate
them. Nevertheless Montfort is interested in describing the processes involved
in these types of (posthuman) co-authorship, to explore the (previously
unexplored) relationships and processes involved in the authoring of texts
more clearly. As he states, this ‘can help us understand the role of the
different participants more fully’.[48](ch3.xhtml#footnote-105) In this
respect a focus on posthuman authorship and on the various distributed
agencies that play a part in creative processes is not only a means to disrupt
the hegemonic focus on a romantic single and original authorship model, but it
is also about a sensibility to (machinic) co-authorship, to the different
agencies involved in the creation of art, and playing a role in creativity
itself. As Emerson remarks in this respect: ‘we must be wary of granting a
(romantic) specialness to human intentionality — after all, the point of
dividing the responsibility for the creation of the poems between human and
machine is to disrupt the singularity of human identity, to force human
identity to intermingle with machine identity’.[49](ch3.xhtml#footnote-104)
## Emergent Creativity
This more relational notion of rights and the wider appreciation of the
various (posthuman) agencies involved in creative processes based on an ethics
of care, challenges the vision of the single individualised and original
author/owner who stands at the basis of our copyright and IP regime — a vision
that, it is worth emphasising, can be seen as a historical (and Western)
anomaly, where collaborative, anonymous, and more polyvocal models of
authorship have historically prevailed.[50](ch3.xhtml#footnote-103) The other
side of the Foucauldian double bind, i.e. the fixed cultural object that
functions as a commodity, has however been similarly critiqued from several
angles. As stated before, and as also apparent from the way the ALCS report
has been framed, currently our copyright and remuneration regime is based on
ownership of cultural objects. Yet as many have already made clear, this
regime and discourse is very much based on physical objects and on a print-
based context.[51](ch3.xhtml#footnote-102) As such the idea of ‘text’ (be it
print or digital) has not been sufficiently problematised as versioned,
processual and materially changing within an IP context. In other words, text
and works are mostly perceived as fixed and stable objects and commodities
instead of material and creative processes and entangled relationalities. As
Craig et al. state, ‘the copyright system is unfortunately employed to
reinforce the norms of the analog world’.[52](ch3.xhtml#footnote-101) In
contrast to a more relational perspective, the current copyright regime views
culture through a proprietary lens. And it is very much this discursive
positioning, or as Craig et al. argue ‘the language of “ownership,”
“property,” and “commodity”’, which ‘obfuscates the nature of copyright’s
subject matter, and cloaks the social and cultural conditions of its
production and the implications of its
protection’.[53](ch3.xhtml#footnote-100) How can we approach creativity in
context, as socially and culturally situated, and not as the free-standing,
stable product of a transcendent author, which is very much how it is being
positioned within an economic and copyright framework? This hegemonic
conception of creativity as property fails to acknowledge or take into
consideration the manifold, distributed, derivative and messy realities of
culture and creativity.
It is therefore important to put forward and promote another more emergent
vision of creativity, where creativity is seen as both processual and only
ever temporarily fixed, and where the work itself is seen as being the product
of a variety of (posthuman) agencies. Interestingly, someone who has written
very elaborately about a different form of creativity relevant to this context
is one of the authors of the ALCS commissioned report, Johanna Gibson. Similar
to Craig, who focuses on the relationality of copyright, Gibson wants to pay
more attention to the networking of creativity, moving it beyond a focus on
traditional models of producers and consumers in exchange for a ‘many-to-many’
model of creativity. For Gibson, IP as a system aligns with a corporate model
of creativity, one which oversimplifies what it means to be creative and
measures it against economic parameters alone.[54](ch3.xhtml#footnote-099) In
many ways in policy driven visions, IP has come to stand in for the creative
process itself, Gibson argues, and is assimilated within corporate models of
innovation. It has thus become a synonym for creativity, as we have seen in
the creative industries discourse. As Gibson explains, this simplified model
of creativity is very much a ‘discursive strategy’ in which the creator is
mythologised and output comes in the form of commodified
objects.[55](ch3.xhtml#footnote-098) In this sense we need to re-appropriate
creativity as an inherently fluid and uncertain concept and practice.
Yet this mimicry of creativity by IP and innovation at the same time means
that any re-appropriation of creativity from the stance of access and reuse is
targeted as anti-IP and thus as standing outside of formal creativity. Other,
more emergent forms of creativity have trouble existing within this self-
defining and sustaining hegemonic system. This is similar to what Craig
remarked with respect to remixed, counterfeit and pirated, and un-original
works, which are seen as standing outside the system. Gibson uses actor
network theory (ANT) as a framework to construct her network-based model of
creativity, where for her ANT allows for a vision that does not fix creativity
within a product, but focuses more on the material relationships and
interactions between users and producers. In this sense, she argues, a network
model allows for plural agencies to be attributed to creativity, including
those of users.[56](ch3.xhtml#footnote-097)
An interesting example of how the hegemonic object-based discourse of
creativity can be re-appropriated comes from the conceptual poet Kenneth
Goldsmith, who, in what could be seen as a direct response to this dominant
narrative, tries to emphasise that exactly what this discourse classifies as
‘uncreative’, should be seen as valuable in itself. Goldsmith points out that
appropriating is creative and that he uses it as a pedagogical method in his
classes on ‘Uncreative Writing’ (which he defines as ‘the art of managing
information and representing it as writing’[57](ch3.xhtml#footnote-096)). Here
‘uncreative writing’ is something to strive for and stealing, copying, and
patchwriting are elevated as important and valuable tools for writing. For
Goldsmith the digital environment has fostered new skills and notions of
writing beyond the print-based concepts of originality and authorship: next to
copying, editing, reusing and remixing texts, the management and manipulation
of information becomes an essential aspect of
creativity.[58](ch3.xhtml#footnote-095) Uncreative writing involves a
repurposing and appropriation of existing texts and works, which then become
materials or building blocks for further works. In this sense Goldsmith
critiques the idea of texts or works as being fixed when asking, ‘if artefacts
are always in flux, when is a historical work determined to be
“finished”?’[59](ch3.xhtml#footnote-094) At the same time, he argues, our
identities are also in flux and ever shifting, turning creative writing into a
post-identity literature.[60](ch3.xhtml#footnote-093) Machines play important
roles in uncreative writing, as active agents in the ‘managing of
information’, which is then again represented as writing, and is seen by
Goldsmith as a bridge between human-centred writing and full-blown
‘robopoetics’ (literature written by machines, for machines). Yet Goldsmith is
keen to emphasise that these forms of uncreative writing are not beholden to
the digital medium, and that pre-digital examples are plentiful in conceptual
literature and poetry. He points out — again by a discursive re-appropriation
of what creativity is or can be — that sampling, remixing and appropriation
have been the norm in other artistic and creative media for decades. The
literary world is lagging behind in this respect, where, despite the
experiments by modernist writers, it continues neatly to delineate avant-garde
from more general forms of writing. Yet as Goldsmith argues the digital has
started to disrupt this distinction again, moving beyond ‘analogue’ notions of
writing, and has fuelled with it the idea that there might be alternative
notions of writing: those currently perceived as
uncreative.[61](ch3.xhtml#footnote-092)
## Conclusion
There are two addendums to the argument I have outlined above that I would
like to include here. First of all, I would like to complicate and further
critique some of the preconceptions still inherent in the relational and
networked copyright models as put forward by Craig et al. and Gibson. Both are
in many ways reformist and ‘responsive’ models. Gibson, for example, does not
want to do away with IP rights, she wants them to develop and adapt to mirror
society more accurately according to a networked model of creativity. For her,
the law is out of tune with its public, and she wants to promote a more
inclusive networked (copy) rights model.[62](ch3.xhtml#footnote-091) For Craig
too, relationalities are established and structured by rights first and
foremost. Yet from a posthuman perspective we need to be conscious of how the
other actants involved in creativity would fall outside such a humanist and
subjective rights model.[63](ch3.xhtml#footnote-090) From texts and
technologies themselves to the wider environmental context and to other
nonhuman entities and objects: in what sense will a copyright model be able to
extend such a network beyond an individualised liberal humanist human subject?
What do these models exclude in this respect and in what sense are they still
limited by their adherence to a rights model that continues to rely on
humanist nodes in a networked or relational model? As Anna Munster has argued
in a talk about the case of the monkey selfie, copyright is based on a logic
of exclusion that does not line up with the assemblages of agentic processes
that make up creativity and creative expression.[64](ch3.xhtml#footnote-089)
How can we appreciate the relational and processual aspects of identity, which
both Craig and Gibson seem to want to promote, if we hold on to an inherently
humanist concept of subjectification, rights and creativity?
Secondly, I want to highlight that we need to remain cautious of a movement
away from copyright and the copyright industries, to a context of free culture
in which free content — and the often free labour it is based upon — ends up
servicing the content industries (i.e. Facebook, Google, Amazon). We must be
wary when access or the narrative around (open) access becomes dominated by
access to or for big business, benefitting the creative industries and the
knowledge economy. The danger of updating and adapting IP law to fit a
changing digital context and to new technologies, of making it more inclusive
in this sense — which is something both Craig and Gibson want to do as part of
their reformative models — is that this tends to be based on a very simplified
and deterministic vision of technology, as something requiring access and an
open market to foster innovation. As Sarah Kember argues, this technocratic
rationale, which is what unites pro-and anti-copyright activists in this
sense, essentially de-politicises the debate around IP; it is still a question
of determining the value of creativity through an economic perspective, based
on a calculative lobby.[65](ch3.xhtml#footnote-088) The challenge here is to
redefine the discourse in such a way that our focus moves away from a dominant
market vision, and — as Gibson and Craig have also tried to do — to emphasise
a non-calculative ethics of relations, processes and care instead.
I would like to return at this point to the ALCS report and the way its
results have been framed within a creative industries discourse.
Notwithstanding the fact that fair remuneration and incentives for literary
production and creativity in general are of the utmost importance, what I have
tried to argue here is that the ‘solution’ proposed by the ALCS does not do
justice to the complexities of creativity. When discussing remuneration of
authors, the ALCS seems to prefer a simple solution in which copyright is seen
as a given, the digital is pointed out as a generalised scapegoat, and
binaries between print and digital are maintained and strengthened.
Furthermore, fair remuneration is encapsulated by the ALCS within an economic
calculative logic and rhetoric, sustained by and connected to a creative
industries discourse, which continuously recreates the idea that creativity
and innovation are one. Instead I have tried to put forward various
alternative visions and practices, from radical open access to posthuman
authorship and uncreative writing, based on vital relationships and on an
ethics of care and responsibility. These alternatives highlight distributed
and relational authorship and/or showcase a sensibility that embraces
posthuman agencies and processual publishing as part of a more complex,
emergent vision of creativity, open to different ideas of what creativity is
and can become. In this vision creativity is thus seen as relational, fluid
and processual and only ever temporarily fixed as part of our ethical decision
making: a decision-making process that is contingent on the contexts and
relationships with which we find ourselves entangled. This involves asking
questions about what writing is and does, and how creativity expands beyond
our established, static, or given concepts, which include copyright and a
focus on the author as a ‘homo economicus’, writing as inherently an
enterprise, and culture as commodified. As I have argued, the value of words,
indeed the economic worth and sustainability of words and of the ‘creative
industries’, can and should be defined within a different narrative. Opening
up from the hegemonic creative industries discourse and the way we perform it
through our writing practices might therefore enable us to explore extended
relationalities of emergent creativity, open-ended publishing processes, and a
feminist ethics of care and responsibility.
This contribution has showcased examples of experimental, hybrid and posthuman
writing and publishing practices that are intervening in this established
discourse on creativity. How, through them, can we start to performatively
explore a new discourse and reconfigure the relationships that underlie our
writing processes? How can the worth of writing be reflected in different
ways?
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and Michaela Spencer (2013) ‘Mattering Press: New Forms of Care for STS
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Studies (New York and London: Routledge), pp. 104–14,
— (2014) ‘Embracing Messiness’, LSE Impact of Social Sciences,
adema-pdsc14/>
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Monograph in Contemporary Digital Culture’ (PhD dissertation, Coventry
University),
f4c62c77ac86/1/ademacomb.pdf>
— (2014) ‘Open Access’, in Critical Keywords for the Digital Humanities
(Lueneburg: Centre for Digital Cultures (CDC)),
— and Gary Hall (2013) ‘The Political Nature of the Book: On Artists’ Books
and Radical Open Access’, New Formations 78.1, 138–56,
— and Samuel Moore (2018) ‘Collectivity and Collaboration: Imagining New Forms
of Communality to Create Resilience in Scholar-Led Publishing’, Insights 31.3,
ALCS, Press Release (8 July 2014) ‘What Are Words Worth Now? Not Enough’,
Barad, Karen (2007) Meeting the Universe Halfway: Quantum Physics and the
Entanglement of Matter and Meaning (Durham, N.C., and London: Duke University
Press).
Boon, Marcus (2010) In Praise of Copying (Cambridge, MA: Harvard University
Press).
Brown, Wendy (2015) Undoing the Demos: Neoliberalism’s Stealth Revolution
(Cambridge, MA: MIT Press).
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Europe Between the 14th and 18th Centuries, 1st ed. (Stanford, CA: Stanford
University Press).
Craig, Carys J. (2011) Copyright, Communication and Culture: Towards a
Relational Theory of Copyright Law (Cheltenham, UK, and Northampton, MA:
Edward Elgar Publishing).
— Joseph F. Turcotte, and Rosemary J. Coombe (2011) ‘What’s Feminist About
Open Access? A Relational Approach to Copyright in the Academy’, Feminists@law
1.1,
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New York, NY: nai010 publishers).
Drucker, Johanna (2015) ‘Humanist Computing at the End of the Individual Voice
and the Authoritative Text’, in Patrik Svensson and David Theo Goldberg
(eds.), Between Humanities and the Digital (Cambridge, MA: MIT Press), pp.
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— (2014) ‘Distributed and Conditional Documents: Conceptualizing
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Materialidades da Literatura 2.1, 11–29.
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Poem: Reading Walter Benn Michaels with Erin Moureacute’s Pillage Land’, ESC:
English Studies in Canada 34, 45–69.
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Koskimaa, Loss Pequeño Glazier and John Cayley (eds.), CyberText Yearbook
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Epistemology (New York: The New Press).
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humanities/>
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Access Now (Minneapolis, MN: University of Minnesota Press).
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Jenkins, Henry, and Owen Gallagher (2008) ‘“What Is Remix Culture?”: An
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(Chicago, IL: University of Chicago Press).
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New Formations: A Journal of Culture/Theory/Politics 83.1, 99–116.
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report.pdf](https://microsites.bournemouth.ac.uk/cippm/files/2007/07/ACLS-
Full-report.pdf)
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(Charlottesville, VA: University of Virginia Press).
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Eskelinen, Raine Kosimaa, Loss Pequeño Glazier and John Cayley (eds.),
CyberText Yearbook 2002–2003, 2003, 201–17, , pp. 201–17.
Moore, Samuel A. (2017) ‘A Genealogy of Open Access: Negotiations between
Openness and Access to Research’, Revue Française des Sciences de
l’information et de la Communication 11,
Munster, Anna (2016) ‘Techno-Animalities — the Case of the Monkey Selfie’
(presented at the Goldsmiths University, London),
Navas, Eduardo (2012) Remix Theory: The Aesthetics of Sampling (Vienna and New
York: Springer).
Parikka, Jussi, and Mercedes Bunz (11 July 2014) ‘A Mini-Interview: Mercedes
Bunz Explains Meson Press’, Machinology,
meson-press/>
Richards, Victoria (7 January 2016) ‘Monkey Selfie: Judge Rules Macaque Who
Took Grinning Photograph of Himself “Cannot Own Copyright”’, The Independent,
macaque-who-took-grinning-photograph-of-himself-cannot-own-
copyright-a6800471.html>
Robbins, Sarah (2003) ‘Distributed Authorship: A Feminist Case-Study Framework
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Rose, Mark (1993) Authors and Owners: The Invention of Copyright (Cambridge,
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Spinosa, Dani (14 May 2014) ‘“My Line (Article) Has Sighed”: Authorial
Subjectivity and Technology’, Generic Pronoun,
Star, Susan Leigh (1991) ‘The Sociology of the Invisible: The Primacy of Work
in the Writings of Anselm Strauss’, in Anselm Leonard Strauss and David R.
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Anselm Strauss (New York: A. de Grutyer).
* * *
[1](ch3.xhtml#footnote-152-backlink) The Authors’ Licensing and Collecting
Society is a [British](https://en.wikipedia.org/wiki/United_Kingdom)
membership organisation for writers, established in 1977 with over 87,000
members, focused on protecting and promoting authors’ rights. ALCS collects
and pays out money due to members for secondary uses of their work (copying,
broadcasting, recording etc.).
[2](ch3.xhtml#footnote-151-backlink) This survey was an update of an earlier
survey conducted in 2006 by the Centre of Intellectual Property Policy and
Management (CIPPM) at Bournemouth University.
[3](ch3.xhtml#footnote-150-backlink) ‘New Research into Authors’ Earnings
Released’, Authors’ Licensing and Collecting Society, 2014,
Us/News/News/What-are-words-worth-now-not-much.aspx>
[4](ch3.xhtml#footnote-149-backlink) Johanna Gibson, Phillip Johnson, and
Gaetano Dimita, The Business of Being an Author: A Survey of Author’s Earnings
and Contracts (London: Queen Mary University of London, 2015), p. 9,
[https://orca.cf.ac.uk/72431/1/Final Report - For Web Publication.pdf
](https://orca.cf.ac.uk/72431/1/Final%20Report%20-%20For%20Web%20Publication.pdf)
[5](ch3.xhtml#footnote-148-backlink) ALCS, Press Release. What Are Words Worth
Now? Not Enough, 8 July 2014,
worth-now-not-enough>
[6](ch3.xhtml#footnote-147-backlink) Gibson, Johnson, and Dimita, The Business
of Being an Author, p. 35.
[7](ch3.xhtml#footnote-146-backlink) M. Kretschmer and P. Hardwick, Authors’
Earnings from Copyright and Non-Copyright Sources: A Survey of 25,000 British
and German Writers (Poole: CIPPM/ALCS Bournemouth University, 2007), p. 3,
[https://microsites.bournemouth.ac.uk/cippm/files/2007/07/ALCS-Full-
report.pdf](https://microsites.bournemouth.ac.uk/cippm/files/2007/07/ACLS-
Full-report.pdf)
[8](ch3.xhtml#footnote-145-backlink) ALCS, Press Release, 8 July 2014,
[https://www.alcs.co.uk/news/what-are-words-](https://www.alcs.co.uk/news
/what-are-words-worth-now-not-enough) worth-now-not-enough
[9](ch3.xhtml#footnote-144-backlink) Gibson, Johnson, and Dimita, The Business
of Being an Author, p. 35.
[10](ch3.xhtml#footnote-143-backlink) Ibid.
[11](ch3.xhtml#footnote-142-backlink) In the survey, three questions that
focus on various sources of remuneration do list digital publishing and/or
online uses as an option (questions 8, 11, and 15). Yet the data tables
provided in the appendix to the report do not provide the findings for
questions 11 and 15 nor do they differentiate according to type of media for
other tables related to remuneration. The only data table we find in the
report related to digital publishing is table 3.3, which lists ‘Earnings
ranked (1 to 7) in relation to categories of work’, where digital publishing
ranks third after books and magazines/periodicals, but before newspapers,
audio/audio-visual productions and theatre. This lack of focus on the effect
of digital publishing on writers’ incomes, for a survey that is ‘the first to
capture the impact of the digital revolution on writers’ working lives’, is
quite remarkable. Gibson, Johnson, and Dimita, The Business of Being an
Author, Appendix 2.
[12](ch3.xhtml#footnote-141-backlink) Ibid., p. 35.
[13](ch3.xhtml#footnote-140-backlink) Ibid.
[14](ch3.xhtml#footnote-139-backlink) Geert Lovink and Ned Rossiter (eds.),
MyCreativity Reader: A Critique of Creative Industries (Amsterdam: Institute
of Network Cultures, 2007), p. 14,
[16](ch3.xhtml#footnote-137-backlink) Wendy Brown, Undoing the Demos:
Neoliberalism’s Stealth Revolution (Cambridge, MA: MIT Press, 2015), p. 31.
[17](ch3.xhtml#footnote-136-backlink) Therefore Lovink and Rossiter make a
plea to, ‘redefine creative industries outside of IP generation’. Lovink and
Rossiter, MyCreativity Reader, p. 14.
[18](ch3.xhtml#footnote-135-backlink) Next to earnings made from writing more
in general, the survey on various occasions asks questions about earnings
arising from specific categories of works and related to the amount of works
exploited (published/broadcast) during certain periods. Gibson, Johnson, and
Dimita, The Business of Being an Author, Appendix 2.
[19](ch3.xhtml#footnote-134-backlink) Roger Chartier, The Order of Books:
Readers, Authors, and Libraries in Europe Between the 14th and 18th Centuries,
1st ed. (Stanford: Stanford University Press, 1994); Lisa Ede and Andrea A.
Lunsford, ‘Collaboration and Concepts of Authorship’, PMLA 116.2 (2001),
354–69; Adrian Johns, The Nature of the Book: Print and Knowledge in the
Making (Chicago, IL: University of Chicago Press, 1998); Jerome J. McGann, A
Critique of Modern Textual Criticism (Charlottesville, VA, University of
Virginia Press, 1992); Sarah Robbins, ‘Distributed Authorship: A Feminist
Case-Study Framework for Studying Intellectual Property’, College English 66.2
(2003), 155–71,
[20](ch3.xhtml#footnote-133-backlink) The ALCS survey addresses this problem,
of course, and tries to lobby on behalf of its authors for fair contracts with
publishers and intermediaries. That said, the survey findings show that only
42% of writers always retain their copyright. Gibson, Johnson, and Dimita, The
Business of Being an Author, p. 12.
[21](ch3.xhtml#footnote-132-backlink) Michel Foucault, ‘What Is an Author?’,
in James D. Faubion (ed.), Essential Works of Foucault, 1954–1984, Volume Two:
Aesthetics, Method, and Epistemology (New York: The New Press, 1998), p. 205.
[22](ch3.xhtml#footnote-131-backlink) Mark Rose, Authors and Owners: The
Invention of Copyright (Cambridge, MA: Harvard University Press, 1993).
[23](ch3.xhtml#footnote-130-backlink) Carys J. Craig, Joseph F. Turcotte, and
Rosemary J. Coombe, ‘What’s Feminist About Open Access? A Relational Approach
to Copyright in the Academy’, Feminists@law 1.1 (2011),
[24](ch3.xhtml#footnote-129-backlink) Ibid., p. 8.
[25](ch3.xhtml#footnote-128-backlink) Ibid., p. 9.
[26](ch3.xhtml#footnote-127-backlink) Lawrence Lessig, Remix: Making Art and
Commerce Thrive in the Hybrid Economy (New York: Penguin Press, 2008); Eduardo
Navas, Remix Theory: The Aesthetics of Sampling (Vienna and New York:
Springer, 2012); Henry Jenkins and Owen Gallagher, ‘“What Is Remix Culture?”:
An Interview with Total Recut’s Owen Gallagher’, Confessions of an Aca-Fan,
2008,
[27](ch3.xhtml#footnote-126-backlink) Craig, Turcotte, and Coombe, ‘What’s
Feminist About Open Access?, p. 27.
[28](ch3.xhtml#footnote-125-backlink) Ibid., p. 14.
[29](ch3.xhtml#footnote-124-backlink) Ibid., p. 26.
[30](ch3.xhtml#footnote-123-backlink) Janneke Adema, ‘Open Access’, in
Critical Keywords for the Digital Humanities (Lueneburg: Centre for Digital
Cultures (CDC), 2014), ; Janneke Adema,
‘Embracing Messiness’, LSE Impact of Social Sciences, 2014,
adema-pdsc14/>; Gary Hall, Digitize This Book!: The Politics of New Media, or
Why We Need Open Access Now (Minneapolis, MN: University of Minnesota Press,
2008), p. 197; Sarah Kember, ‘Why Write?: Feminism, Publishing and the
Politics of Communication’, New Formations: A Journal of
Culture/Theory/Politics 83.1 (2014), 99–116; Samuel A. Moore, ‘A Genealogy of
Open Access: Negotiations between Openness and Access to Research’, Revue
Française des Sciences de l’information et de la Communication, 2017,
[31](ch3.xhtml#footnote-122-backlink) Florian Cramer, Anti-Media: Ephemera on
Speculative Arts (Rotterdam and New York: nai010 publishers, 2013).
[32](ch3.xhtml#footnote-121-backlink) Especially within humanities publishing
there is a reluctance to allow derivative uses of one’s work in an open access
setting.
[33](ch3.xhtml#footnote-120-backlink) In 2015 the Radical Open Access
Conference took place at Coventry University, which brought together a large
array of presses and publishing initiatives (often academic-led) in support of
an ‘alternative’ vision of open access and scholarly communication.
Participants in this conference subsequently formed the loosely allied Radical
Open Access Collective: [radicaloa.co.uk](https://radicaloa.co.uk/). As the
conference concept outlines, radical open access entails ‘a vision of open
access that is characterised by a spirit of on-going creative experimentation,
and a willingness to subject some of our most established scholarly
communication and publishing practices, together with the institutions that
sustain them (the library, publishing house etc.), to rigorous critique.
Included in the latter will be the asking of important questions about our
notions of authorship, authority, originality, quality, credibility,
sustainability, intellectual property, fixity and the book — questions that
lie at the heart of what scholarship is and what the university can be in the
21st century’. Janneke Adema and Gary Hall, ‘The Political Nature of the Book:
On Artists’ Books and Radical Open Access’, New Formations 78.1 (2013),
138–56, ; Janneke Adema and Samuel
Moore, ‘Collectivity and Collaboration: Imagining New Forms of Communality to
Create Resilience In Scholar-Led Publishing’, Insights 31.3 (2018), ; Gary Hall, ‘Radical Open Access in the
Humanities’ (presented at the Research Without Borders, Columbia University,
2010),
humanities/>; Janneke Adema, ‘Knowledge Production Beyond The Book? Performing
the Scholarly Monograph in Contemporary Digital Culture’ (PhD dissertation,
Coventry University, 2015),
f4c62c77ac86/1/ademacomb.pdf>
[34](ch3.xhtml#footnote-119-backlink) Julien McHardy, ‘Why Books Matter: There
Is Value in What Cannot Be Evaluated’, Impact of Social Sciences, 2014, n.p.,
[http://blogs.lse.ac.uk/impactofsocial sciences/2014/09/30/why-books-
matter/](http://blogs.lse.ac.uk/impactofsocialsciences/2014/09/30/why-books-
matter/)
[35](ch3.xhtml#footnote-118-backlink) Karen Barad, Meeting the Universe
Halfway: Quantum Physics and the Entanglement of Matter and Meaning (Durham,
N.C. and London: Duke University Press, 2007).
[36](ch3.xhtml#footnote-117-backlink) Annemarie Mol, The Logic of Care: Health
and the Problem of Patient Choice, 1st ed. (London and New York: Routledge,
2008).
[37](ch3.xhtml#footnote-116-backlink) Sebastian Abrahamsson and others,
‘Mattering Press: New Forms of Care for STS Books’, The EASST Review 32.4
(2013),
press-new-forms-of-care-for-sts-books/>
[40](ch3.xhtml#footnote-113-backlink) Susan Leigh Star, ‘The Sociology of the
Invisible: The Primacy of Work in the Writings of Anselm Strauss’, in Anselm
Leonard Strauss and David R. Maines (eds.), Social Organization and Social
Process: Essays in Honor of Anselm Strauss (New York: A. de Gruyter, 1991).
Mattering Press is not alone in exploring an ethics of care in relation to
(academic) publishing. Sarah Kember, director of Goldsmiths Press is also
adamant in her desire to make the underlying processes of publishing (i.e.
peer review, citation practices) more transparent and accountable Sarah
Kember, ‘Why Publish?’, Learned Publishing 29 (2016), 348–53, . Mercedes Bunz, one of the editors running
Meson Press, argues that a sociology of the invisible would incorporate
‘infrastructure work’, the work of accounting for, and literally crediting
everybody involved in producing a book: ‘A book isn’t just a product that
starts a dialogue between author and reader. It is accompanied by lots of
other academic conversations — peer review, co-authors, copy editors — and
these conversations deserve to be taken more serious’. Jussi Parikka and
Mercedes Bunz, ‘A Mini-Interview: Mercedes Bunz Explains Meson Press’,
Machinology, 2014,
mercedes-bunz-explains-meson-press/>. For Open Humanities Press authorship is
collaborative and even often anonymous: for example, they are experimenting
with research published in wikis to further complicate the focus on single
authorship and a static marketable book object within academia (see their
living and liquid books series).
[41](ch3.xhtml#footnote-112-backlink) Lori Emerson, ‘Digital Poetry as
Reflexive Embodiment’, in Markku Eskelinen, Raine Koskimaa, Loss Pequeño
Glazier and John Cayley (eds.), CyberText Yearbook 2002–2003, 2003, 88–106,
[42](ch3.xhtml#footnote-111-backlink) Dani Spinosa, ‘“My Line (Article) Has
Sighed”: Authorial Subjectivity and Technology’, Generic Pronoun, 2014,
[43](ch3.xhtml#footnote-110-backlink) Spinosa, ‘My Line (Article) Has Sighed’.
[44](ch3.xhtml#footnote-109-backlink) Emerson, ‘Digital Poetry as Reflexive
Embodiment’, p. 89.
[45](ch3.xhtml#footnote-108-backlink) Rolf Hughes, ‘Orderly Disorder: Post-
Human Creativity’, in Proceedings of the Linköping Electronic Conference
(Linköpings universitet: University Electronic Press, 2005).
[46](ch3.xhtml#footnote-107-backlink) N. Katherine Hayles, ‘Print Is Flat,
Code Is Deep: The Importance of Media-Specific Analysis’, Poetics Today 25.1
(2004), 67–90, ; Johanna Drucker,
‘Performative Materiality and Theoretical Approaches to Interface’, Digital
Humanities Quarterly 7.1 (2013), ; Johanna
Drucker, ‘Distributed and Conditional Documents: Conceptualizing
Bibliographical Alterities’, MATLIT: Revista do Programa de Doutoramento em
Materialidades da Literatura 2.1 (2014), 11–29.
[47](ch3.xhtml#footnote-106-backlink) Nick Montfort, ‘The Coding and Execution
of the Author’, in Markku Eskelinen, Raine Kosimaa, Loss Pequeño Glazier and
John Cayley (eds.), CyberText Yearbook 2002–2003, 2003, 201–17 (p. 201),
[48](ch3.xhtml#footnote-105-backlink) Montfort, ‘The Coding and Execution of
the Author’, p. 202.
[49](ch3.xhtml#footnote-104-backlink) Lori Emerson, ‘Materiality,
Intentionality, and the Computer-Generated Poem: Reading Walter Benn Michaels
with Erin Moureacute’s Pillage Land’, ESC: English Studies in Canada 34
(2008), 66.
[50](ch3.xhtml#footnote-103-backlink) Marcus Boon, In Praise of Copying
(Cambridge, MA: Harvard University Press, 2010); Johanna Drucker, ‘Humanist
Computing at the End of the Individual Voice and the Authoritative Text’, in
Patrik Svensson and David Theo Goldberg (eds.), Between Humanities and the
Digital (Cambridge, MA: MIT Press, 2015), pp. 83–94.
[51](ch3.xhtml#footnote-102-backlink) We have to take into consideration here
that print-based cultural products were never fixed or static; the dominant
discourses constructed around them just perceive them to be so.
[52](ch3.xhtml#footnote-101-backlink) Craig, Turcotte, and Coombe, ‘What’s
Feminist About Open Access?’, p. 2.
[53](ch3.xhtml#footnote-100-backlink) Ibid.
[54](ch3.xhtml#footnote-099-backlink) Johanna Gibson, Creating Selves:
Intellectual Property and the Narration of Culture (Aldershot, UK, and
Burlington: Routledge, 2007), p. 7.
[55](ch3.xhtml#footnote-098-backlink) Gibson, Creating Selves, p. 7.
[56](ch3.xhtml#footnote-097-backlink) Ibid.
[57](ch3.xhtml#footnote-096-backlink) Kenneth Goldsmith, Uncreative Writing:
Managing Language in the Digital Age (New York: Columbia University Press,
2011), p. 227.
[58](ch3.xhtml#footnote-095-backlink) Ibid., p. 15.
[59](ch3.xhtml#footnote-094-backlink) Goldsmith, Uncreative Writing, p. 81.
[60](ch3.xhtml#footnote-093-backlink) Ibid.
[61](ch3.xhtml#footnote-092-backlink) It is worth emphasising that what
Goldsmith perceives as ‘uncreative’ notions of writing (including
appropriation, pastiche, and copying), have a prehistory that can be traced
back to antiquity (thanks go out to this chapter’s reviewer for pointing this
out). One example of this, which uses the method of cutting and pasting —
something I have outlined more in depth elsewhere — concerns the early modern
commonplace book. Commonplacing as ‘a method or approach to reading and
writing involved the gathering and repurposing of meaningful quotes, passages
or other clippings from published books by copying and/or pasting them into a
blank book.’ Janneke Adema, ‘Cut-Up’, in Eduardo Navas (ed.), Keywords in
Remix Studies (New York and London: Routledge, 2017), pp. 104–14,
[62](ch3.xhtml#footnote-091-backlink) Gibson, Creating Selves, p. 27.
[63](ch3.xhtml#footnote-090-backlink) For example, animals cannot own
copyright. See the case of Naruto, the macaque monkey that took a ‘selfie’
photograph of itself. Victoria Richards, ‘Monkey Selfie: Judge Rules Macaque
Who Took Grinning Photograph of Himself “Cannot Own Copyright”’, The
Independent, 7 January 2016,
/monkey-selfie-judge-rules-macaque-who-took-grinning-photograph-of-himself-
cannot-own-copyright-a6800471.html>
[64](ch3.xhtml#footnote-089-backlink) Anna Munster, ‘Techno-Animalities — the
Case of the Monkey Selfie’ (presented at the Goldsmiths University, London,
2016),
[65](ch3.xhtml#footnote-088-backlink) Sarah Kember, ‘Why Write?: Feminism,
Publishing and the Politics of Communication’, New Formations: A Journal of
Culture/Theory/Politics 83.1 (2014), 99–116.
Stankievech
Letter to the Superior Court of Quebec Regarding Arg.org
2016
Letter to the Superior Court of Quebec Regarding Arg.org
Charles Stankievech
19 January 2016
To the Superior Court of Quebec:
I am writing in support of the online community and library platform called “Arg.org” (also known under additional aliases and
urls including “aaaaarg.org,” “grr.aaaaarg.org,” and most recently
“grr.aaaaarg.fail”). It is my understanding that a copyright infringement lawsuit has been leveled against two individuals who
support this community logistically. This letter will address what
I believe to be the value of Arg.org to a variety of communities
and individuals; it is written to encompass my perspective on the
issue from three distinct positions: (1) As Director of the Visual
Studies Program, Faculty of Architecture, Landscape, and Design,
University of Toronto, where I am a professor and oversee three
degree streams for both graduate and undergraduate students;
(2) As the co-director of an independent publishing house based
in Berlin, Germany, and Toronto, Canada, which works with international institutions around the world; (3) As a scholar and writer
who has published in a variety of well-regarded international
journals and presses. While I outline my perspective in relation to
these professional positions below, please note that I would also
be willing to testify via video-conference to further articulate
my assessment of Arg.org’s contribution to a diverse international
community of artists, scholars, and independent researchers.
98
Essay continuing from page 49
“Warburgian tradition.”47 If we consider the Warburg Library
in its simultaneous role as a contained space and the reflection
of an idiosyncratic mental energy, General Stumm’s aforementioned feeling of “entering an enormous brain” seems an
especially concise description. Indeed, for Saxl the librarian,
“the books remain a body of living thought as Warburg had
planned,”48 showing “the limits and contents of his scholarly
worlds.”49 Developed as a research tool to solve a particular
intellectual problem—and comparable on a number of levels
to exhibition-led inquiry—Aby Warburg’s organically structured, themed library is a three-dimensional instance of a library that performatively articulates and potentiates itself,
which is not yet to say exhibits, as both spatial occupation and
conceptual arrangement, where the order of things emerges
experimentally, and in changing versions, from the collection
and its unusual cataloging.50
47
48
49
50
Saxl speaks of “many tentative and personal excrescences” (“The History of
Warburg’s Library,” 331). When Warburg fell ill in 1920 with a subsequent fouryear absence, the library was continued by Saxl and Gertrud Bing, the new and
later closest assistant. Despite the many helpers, according to Saxl, Warburg always
remained the boss: “everything had the character of a private book collection, where
the master of the house had to see it in person that the bills were paid in time,
that the bookbinder chose the right material, or that neither he nor the carpenter
delivering a new shelf over-charged” (Ibid., 329).
Ibid., 331.
Ibid., 329.
A noteworthy aside: Gertrud Bing was in charge of keeping a meticulous index of
names and keywords; evoking the library catalog of Borges’s fiction, Warburg even
kept an “index of un-indexed books.” See Diers, “Porträt aus Büchern,” 21.
99
1. Arg.org supports a collective & semiprivate community of
academics & intellectuals.
As the director of a graduate-level research program at the University of Toronto, I have witnessed first-hand the evolution
of academic research. Arg.org has fostered a vibrant community
of thinkers, students, and writers, who can share their research
and create new opportunities for collaboration and learning
because of the knowledge infrastructure provided by the platform.
The accusation of copyright infringement leveled against the
community misses the point of the research platform altogether.
While there are texts made available for download at no expense
through the Arg.org website, it is essential to note that these texts
are not advertised, nor are they accessible to the general public.
Arg.org is a private community whose sharing platform can only
be accessed by invitation. Such modes of sharing have always
existed in academic communities; for example, when a group of
professors would share Xerox copies of articles they want to read
together as part of a collaborative research project. Likewise,
it would be hard to imagine a community of readers at any time
in history without the frequent lending and sharing of books.
From this perspective, Arg.org should be understood within a
twenty-first century digital ethos, where the sharing of intellectual
property and the generation of derivative IP occurs through collaborative platforms. On this point, I want to draw further attention
to two fundamental aspects of Arg.org.
a. One essential feature of the Arg.org platform is that it gives
invited users the ability to create reading lists from available texts—
what are called on the website “collections.” These collections
are made up of curated folders containing text files (usually in
Portable Document Format); such collections allow for new and
novel associations of texts, and the development of working
bibliographies that assist in research. Users can discover previously unfamiliar materials—including entire books and excerpted
chapters, essays, and articles—through these shared collections.
Based on the popularity of previous collections I have personally
assembled on the Arg.org platform, I have been invited to give
100
In the Memory Hall of Reproductions
Several photographs document how the Warburg Library was
also a backdrop for Warburg’s picture panels, the wood boards
lined with black fabric, which, not unlike contemporary mood
boards, held the visual compositions he would assemble and
re-assemble from around 2,000 photographs, postcards, and
printed reproductions cut out of books and newspapers.
Sometimes accompanied by written labels or short descriptions, the panels served as both public displays and researchin-process, and were themselves photographed with the aim
to eventually be disseminated as book pages in publications.
In the end, not every publishing venture was realized, and
most panels themselves were even lost along the way; in fact,
today, the panel photographs are the only visual remainder of
this type of research from the Warburg Institute. Probably the
most acclaimed of the panels are those which Warburg developed in close collaboration with his staff during the last years
of his life and from which he intended to create a sequential
picture atlas of human memory referred to as the Mnemosyne
Atlas. Again defying the classical boundaries of the disciplines, Warburg had appropriated visual material from the
archives of art history, natural philosophy, and science to
vividly evoke and articulate his thesis through the creation of
unprecedented associations. Drawing an interesting analogy,
the following statement from Warburg scholar Kurt Forster
underlines the importance of the panels for the creation of
meaning:
Warburg’s panels belong into the realm of the montage à la Schwitters or Lissitzky. Evidently, such a
101
guest lectures at various international venues; such invitations
demonstrate that this cognitive work is considered original
research and a valuable intellectual exercise worthy of further
discussion.
b. The texts uploaded to the Arg.org platform are typically documents scanned from the personal libraries of users who have
already purchased the material. As a result, many of the documents are combinations of the original published text and annotations or notes from the reader. Commentary is a practice that
has been occurring for centuries; in Medieval times, the technique
of adding commentary directly onto a published page for future
readers to read alongside the original writing was called “Glossing.”
Much of the philosophy, theology, and even scientific theories
were originally produced in the margins of other texts. For example, in her translation and publication of Charles Babbage’s lecture
on the theory of the first computer, Ada Lovelace had more notes
than the original lecture. Even though the text was subsequently
published as Babbage’s work, today modern scholarship acknowledges Lovelace as important voice in the theorization of the
modern computer due to these vital marginal notes.
2. Arg.org supports small presses.
Since 2011, I have been the co-founder and co-director of
K. Verlag, an independent press based in Berlin, Germany, and
Toronto, Canada. The press publishes academic books on art
and culture, as well as specialty books on art exhibitions. While
I am aware of the difficulties faced by small presses in terms of
profitability, especially given fears that the sharing of books online
could further hurt book sales; however, my experience has been
in the opposite direction. At K. Verlag, we actually upload our new
publications directly to Arg.org because we know the platform
reaches an important community of readers and thinkers. Fully
conscious of the uniqueness of printed books and their importance, digital circulation of ebooks and scanned physical books
present a range of different possibilities in reaching our audiences
in a variety of ways. Some members of Arg.org may be too
102
comparison does not need to claim artistic qualities
for Warburg’s panels, nor does it deny them regarding
Schwitters’s or Lissitzky’s collages. It simply lifts the
role of graphic montage from the realm of the formal
into the realm of the construction of meaning.51
Interestingly, even if Forster makes a point not to categorize
Warburg’s practice as art, in twentieth-century art theory and
visual culture scholarship, his idiosyncratic technique has
evidently been mostly associated with art practice. In fact,
insofar as Warburg is acknowledged (together with Marcel
Duchamp and, perhaps, the less well-known André Malraux),
it is as one of the most important predecessors for artists
working with the archive.52 Forster articulates the traditional
assumption that only artists were “allowed” to establish idiosyncratic approaches and think with objects outside of the
box. However, within the relatively new discourse of the
“curatorial,” contra the role of the “curator,” the curatorial
delineates its territory as that which is no longer defined exclusively by what the curator does (i.e. responsibilities of classification and care) but rather as a particular agency in terms of
epistemologically and spatially working with existing materials and collections. Consequently, figures such as Warburg
51
52
Kurt Forster, quoted in Benjamin H.D. Buchloh, “Gerhard Richter’s Atlas: Das anomische Archiv,” in Paradigma Fotografie: Fotokritik am Ende des fotografischen Zeitalters,
ed. Herta Wolf (Frankfurt/M.: Suhrkamp Verlag, 2002), 407, with further references.
One such example is the Atlas begun by Gerhard Richter in 1962; another is
Thomas Hirschhorn’s large-format, mixed-media collage series MAPS. Entitled
Foucault-Map (2008), The Map of Friendship Between Art and Philosophy (2007),
and Hannah-Arendt-Map (2003), these works are partly made in collaboration
with the philosopher Marcus Steinweg. They bring a diverse array of archival and
personal documents or small objects into associative proximities and reflect the
complex impact philosophy has had on Hirschhorn’s art and thinking.
103
poor to afford to buy our books (eg. students with increasing debt,
precarious artists, or scholars in countries lacking accessible
infrastructures for high-level academic research). We also realize
that Arg.org is a library-community built over years; the site
connects us to communities and individuals making original work
and we are excited if our books are shared by the writers, readers,
and artists who actively support the platform. Meanwhile, we
have also seen that readers frequently discover books from our
press through a collection of books on Arg.org, download the
book for free to browse it, and nevertheless go on to order a print
copy from our shop. Even when this is not the case, we believe
in the environmental benefit of Arg.org; printing a book uses
valuable resources and then requires additional shipping around
the world—these practices contradict our desire for the broadest
dissemination of knowledge through the most environmentallyconscious of means.
3. Arg.org supports both official institutional academics
& independent researchers.
As a professor at the University of Toronto, I have access to one
of the best library infrastructures in the world. In addition to
core services, this includes a large number of specialty libraries,
archives, and massive online resources for research. Such
an investment by the administration of the university is essential
to support the advanced research conducted in the numerous
graduate programs and by research chairs. However, there are
at least four ways in which the official, sanctioned access to these
library resources can at times fall short.
a. Physical limitations. While the library might have several copies
of a single book to accommodate demand, it is often the case
that these copies are simultaneously checked out and therefore
not available when needed for teaching or writing. Furthermore,
the contemporary academic is required to constantly travel for
conferences, lectures, and other research obligations, but travelling with a library is not possible. Frequently while I am working
abroad, I access Arg.org to find a book which I have previously
104
and Malraux, who thought apropos objects in space (even
when those objects are dematerialized as reproductions),
become productive forerunners across a range of fields: from
art, through cultural studies and art history, to the curatorial.
Essential to Warburg’s library and Mnemosyne Atlas, but
not yet articulated explicitly, is that the practice of constructing two-dimensional, heterogeneous image clusters shifts the
value between an original work of art and its mechanical
reproduction, anticipating Walter Benjamin’s essay written a
decade later.53 While a museum would normally exhibit an
original of Albrecht Dürer’s Melencolia I (1514) so it could be
contemplated aesthetically (admitting that even as an etching
it is ultimately a form of reproduction), when inserted as a
quotidian reprint into a Warburgian constellation and exhibited within a library, its “auratic singularity”54 is purposefully
challenged. Favored instead is the iconography of the image,
which is highlighted by way of its embeddedness within a
larger (visual-emotional-intellectual) economy of human consciousness.55 As it receives its impetus from the interstices
53
54
55
One of the points Benjamin makes in “The Artwork in the Age of Mechanical
Reproduction” is that reproducibility increases the “exhibition value” of a work of art,
meaning its relationship to being viewed is suddenly valued higher than its
relationship to tradition and ritual (“cult value”); a process which, as Benjamin writes,
nevertheless engenders a new “cult” of remembrance and melancholy (224–26).
Benjamin defines “aura” as the “here and now” of an object, that is, as its spatial,
temporal, and physical presence, and above all, its uniqueness—which in his
opinion is lost through reproduction. Ibid., 222.
It is worth noting that Warburg wrote his professorial dissertation on Albrecht
Dürer. Another central field of his study was astrology, which Warburg examined
from historical and philosophical perspectives. It is thus not surprising to find
out that Dürer’s Melencolia I (1514), addressing the relationship between the
human and the cosmos, was of the highest significance to Warburg as a recurring
theme. The etching is shown, for instance, as image 8 of Plate 58, “Kosmologie bei
Dürer” (Cosmology in Dürer); reproduced in Warnke, ed., Aby Moritz Warburg:
Der Bilderatlas Mnemosyne, Gesammelte Schriften, Vol. 1, 106–7. The connections
105
purchased, and which is on my bookshelf at home, but which
is not in my suitcase. Thus, the Arg.org platform acts as a patch
for times when access to physical books is limited—although
these books have been purchased (either by the library or the
reader herself) and the publisher is not being cheated of profit.
b. Lack of institutional affiliation. The course of one’s academic
career is rarely smooth and is increasingly precarious in today’s
shift to a greater base of contract sessional instructors. When
I have been in-between institutions, I lost access to the library
resources upon which my research and scholarship depended.
So, although academic publishing functions in accord with library
acquisitions, there are countless intellectuals—some of whom
are temporary hires or in-between job appointments, others whom
are looking for work, and thus do not have access to libraries.
In this position, I would resort to asking colleagues and friends
to share their access or help me by downloading articles through
their respective institutional portals. Arg.org helps to relieve
this precarity through a shared library which allows scholarship
to continue; Arg.org is thus best described as a community of
readers who share their research and legally-acquired resources
so that when someone is researching a specific topic, the adequate book/essay can be found to fulfill the academic argument.
c. Special circumstances of non-traditional education. Several
years ago, I co-founded the Yukon School of Visual Arts in
Dawson City as a joint venture between an Indigenous government and the State college. Because we were a tiny school,
we did not fit into the typical academic brackets regarding student
population, nor could we access the sliding scale economics
of academic publishers. As a result, even the tiniest package for
a “small” academic institution would be thousands of times larger
than our population and budget. As a result, neither myself
nor my students could access the essential academic resources
required for a post-secondary education. I attempted to solve this
problem by forging partnerships, pulling in favors, and accessing
resources through platforms like Arg.org. It is important to realize
106
among text and image, visual display and publishing, the
expansive space of the library and the dense volume of the
book, Aby Warburg’s wide-ranging work appears to be best
summarized by the title of one of the Mnemosyne plates:
“Book Browsing as a Reading of the Universe.”56
To the Paper Museum
Warburg had already died before Benjamin theorized the
impact of mechanical reproduction on art in 1935. But it is
Malraux who claims to have embarked on a lengthy, multipart project about similitudes in the artistic heritage of the
world in exactly the same year, and for whom, in opposition
to the architectonic space of the museum, photographic
reproduction, montage, and the book are the decisive filters
through which one sees the world. At the outset of his book
Le Musée imaginaire (first published in 1947),57 Malraux argues
that the secular modern museum has been crucial in reframing and transforming objects into art, both by displacing
them from their original sacred or ritual context and purpose,
and by bringing them into proximity and adjacency
with one another, thereby opening new possible readings
56
57
and analogies between Warburg’s image-based research and his theoretical ideas,
and von Trier’s Melancholia, are striking; see Anna-Sophie Springer’s visual essay
“Reading Rooms Reading Machines” on p. 91 of this book.
“Buchblättern als Lesen des Universums,” Plate 23a, reproduced in Warnke, Aby
Moritz Warburg: Der Bilderatlas Mnemosyne, Gesammelte Schriften, Vol. 1, 38–9.
The title of the English translation, The Museum Without Walls, by Stuart Gilbert
and Francis Price (London: Secker & Warburg, 1967), must be read in reference
to Erasmus’s envisioning of a “library without walls,” made possible through the
invention of the printing press, as Anthony Grafton mentions in his lecture, “The
Crisis of Reading,” The CUNY Graduate Center, New York, 10 November 2014.
107
that Arg.org was founded to meet these grassroots needs; the
platform supports a vast number of educational efforts, including
co-research projects, self-organized reading groups, and numerous other non-traditional workshops and initiatives.
d. My own writing on Arg.org. While using the platform, I have frequently come across my own essays and publications on the
site; although I often upload copies of my work to Arg.org myself,
these copies had been uploaded by other users. I was delighted
to see that other users found my publications to be of value and
were sharing my work through their curated “collections.” In some
cases, I held outright exclusive copyright on the text and I was
pleased it was being distributed. In other rare cases, I shared the
copyright or was forced to surrender my IP prior to publication;
I was still happy to see this type of document uploaded. I realize
it is not within my authority to grant copyright that is shared,
however, the power structure of contemporary publishing is often
abusive towards the writer. Massive, for-profit corporations have
dominated the publishing of academic texts and, as a result of
their power, have bullied young academics into signing away their
IP in exchange for publication. Even the librarians at Harvard
University—who spend over $3.75 million USD annually on journal subscriptions alone—believe that the economy of academic
publishing and bullying by a few giants has crossed a line, to the
point where they are boycotting certain publishers and encouraging faculty to publish instead in open access journals.
I want to conclude my letter of support by affirming that
Arg.org is at the cutting edge of academic research and knowledge
production. Sean Dockray, one of the developers of Arg.org,
is internationally recognized as a leading thinker regarding the
changing nature of research through digital platforms; he is regularly invited to academic conferences to discuss how the community on the Arg.org platform is experimenting with digital research.
Reading, publishing, researching, and writing are all changing
rapidly as networked digital culture influences professional and
academic life more and more frequently. Yet, our legal frameworks and business models are always slower than the practices
(“metamorphoses”) of individual objects—and, even more
critically, producing the general category of art itself. As
exceptions to this process, Malraux names those creations that
are so embedded in their original architecture that they defy
relocation in the museum (such as church windows, frescoes,
or monuments); this restriction of scale and transportation, in
fact, resulted in a consistent privileging of painting and sculpture within the museological apparatus.58
Long before networked societies, with instant Google
Image searches and prolific photo blogs, Malraux dedicated
himself to the difficulty of accessing works and oeuvres
distributed throughout an international topography of institutions. He located a revolutionary solution in the dematerialization and multiplication of visual art through photography
and print, and, above all, proclaimed that an imaginary museum
based on reproductions would enable the completion of a
meaningful collection of artworks initiated by the traditional
museum.59 Echoing Benjamin’s theory regarding the power of
the reproduction to change how art is perceived, Malraux
writes, “Reproduction is not the origin but a decisive means
for the process of intellectualization to which we subject art.
58
59
I thank the visual culture scholar Antonia von Schöning for pointing me to
Malraux after reading my previous considerations of the book-as-exhibition. Von
Schöning herself is author of the essay “Die universelle Verwandtschaft zwischen
den Bildern: André Malraux’Musée Imaginaire als Familienalbum der Kunst,”
kunsttexte.de, April 2012, edoc.hu-berlin.de/kunsttexte/2012-1/von-schoening
-antonia-5/PDF/von-schoening.pdf.
André Malraux, Psychologie der Kunst: Das imaginäre Museum (Baden-Baden:
Woldemar Klein Verlag, 1949), 9; see also Rosalind Krauss, “The Ministry of
Fate,” in A New History of French Literature, ed. Denis Hollier (Cambridge, MA
and London: Harvard University Press, 1989), 1000–6: “The photographic archive
itself, insofar as it is the locale of a potentially complete assemblage of world
artifacts, is a repository of knowledge in a way that no individual museum could
ever be” (1001).
109
of artists and technologists. Arg.org is a non-profit intellectual
venture and should therefore be considered as an artistic experiment, a pedagogical project, and an online community of coresearchers; it should not be subject to the same legal judgments
designed to thwart greedy profiteers and abusive practices.
There are certainly some documents to be found on Arg.org that
have been obtained by questionable or illegal means—every
Web 2.0 platform is bound to find such examples, from Youtube
to Facebook; however, such examples occur as a result of a small
number of participant users, not because of two dedicated individuals who logistically support the platform. A strength of Arg.org
and a source of its experimental vibrancy is its lack of policing,
which fosters a sense of freedom and anonymity which are both
vital elements for research within a democratic society and
the foundations of any library system. As a result of this freedom,
there are sometimes violations of copyright. However, since
Arg.org is a committed, non-profit community-library, such transgressions occur within a spirit of sharing and fair use that characterize this intellectual community. This sharing is quite different
from the popular platform Academia.edu, which is searchable
by non-users and acquires value by monetizing its articles through
the sale of digital advertising space and a nontransparent investment exit strategy. Arg.org is the antithesis of such a model
and instead fosters a community of learning through its platform.
Please do not hesitate to contact me for further information,
or to testify as a witness.
Regards,
Charles Stankievech,
Director of Visual Studies Program, University of Toronto
Co-Director of K. Verlag, Berlin & Toronto
… Medieval works, as diverse as the tapestry, the glass window,
the miniature, the fresco, and the sculpture become united as
one family if reproduced together on one page.”60 In his search
for a common visual rhetoric, Malraux went further than
merely arranging creations from one epoch and cultural sphere
by attempting to collect and directly juxtapose artworks and
artifacts from very diverse and distant cultural, historical, and
geographic contexts.
His richly illustrated series of books thus functions as a
utopian archive of new temporalities of art liberated from
history and scale by de-contextualizing and re-situating the
works, or rather their reproduced images, in unorthodox combinations. Le Musée imaginaire was thus an experimental virtual
museum intended to both form a repository of knowledge and
provide a space of association and connection that could not
be sustained by any other existing place or institution. From an
art historical point of view—Malraux was not a trained scholar
and was readily criticized by academics—his theoretical
assumptions of “universal kinship” (von Schöning) and the
“anti-destiny” of art have been rejected. His material selection
process and visual appropriation and manipulation through
framing, lighting, and scale, have also been criticized for their
problematic and often controversial—one could say, colonizing—implications.61 Among the most recent critics is the art
historian Walter Grasskamp, who argues that Malraux moreover might well have plagiarized the image-based work of the
60
61
André Malraux, Das imaginäre Museum, 16.
See the two volumes of Georges Duthuit, Le Musée Inimaginable (Paris: J. Corti,
1956); Ernst Gombrich, “André Malraux and the Crisis of Expressionism,” The
Burlington Magazine 96 (1954): 374–78; Michel Merlot, “L’art selon André Malraux,
du Musée imaginaire à l’Inventaire general,” In Situ 1 (2001), www.insitu.revues
.org/1053; and von Schöning, “Die universelle Verwandtschaft zwischen den Bildern.”
111
Barok
Communing Texts
2014
Communing Texts
_A talk given on the second day of the conference_ [Off the
Press](http://digitalpublishingtoolkit.org/22-23-may-2014/program/) _held at
WORM, Rotterdam, on May 23, 2014. Also available
in[PDF](/images/2/28/Barok_2014_Communing_Texts.pdf "Barok 2014 Communing
Texts.pdf")._
I am going to talk about publishing in the humanities, including scanning
culture, and its unrealised potentials online. For this I will treat the
internet not only as a platform for storage and distribution but also as a
medium with its own specific means for reading and writing, and consider the
relevance of plain text and its various rendering formats, such as HTML, XML,
markdown, wikitext and TeX.
One of the main reasons why books today are downloaded and bookmarked but
hardly read is the fact that they may contain something relevant but they
begin at the beginning and end at the end; or at least we are used to treat
them in this way. E-book readers and browsers are equipped with fulltext
search functionality but the search for "how does the internet change the way
we read" doesn't yield anything interesting but the diversion of attention.
Whilst there are dozens of books written on this issue. When being insistent,
one easily ends up with a folder with dozens of other books, stucked with how
to read them. There is a plethora of books online, yet there are indeed mostly
machines reading them.
It is surely tempting to celebrate or to despise the age of artificial
intelligence, flat ontology and narrowing down the differences between humans
and machines, and to write books as if only for machines or return to the
analogue, but we may as well look back and reconsider the beauty of simple
linear reading of the age of print, not for nostalgia but for what we can
learn from it.
This perspective implies treating texts in their context, and particularly in
the way they commute, how they are brought in relations with one another, into
a community, by the mere act of writing, through a technique that have
developed over time into what we have came to call _referencing_. While in the
early days referring to texts was practised simply as verbal description of a
referred writing, over millenia it evolved into a technique with standardised
practices and styles, and accordingly: it gained _precision_. This precision
is however nothing machinic, since referring to particular passages in other
texts instead of texts as wholes is an act of comradeship because it spares
the reader time when locating the passage. It also makes apparent that it is
through contexts that the web of printed books has been woven. But even though
referencing in its precision has been meant to be very concrete, particularly
the advent of the web made apparent that it is instead _virtual_. And for the
reader, laborous to follow. The web has shown and taught us that a reference
from one document to another can be plastic. To follow a reference from a
printed book the reader has to stand up, walk down the street to a library,
pick up the referred volume, flip through its pages until the referred one is
found and then follow the text until the passage most probably implied in the
text is identified, while on the web the reader, _ideally_ , merely moves her
finger a few milimeters. To click or tap; the difference between the long way
and the short way is obviously the hyperlink. Of course, in the absence of the
short way, even scholars are used to follow the reference the long way only as
an exception: there was established an unwritten rule to write for readers who
are familiar with literature in the respective field (what in turn reproduces
disciplinarity of the reader and writer), while in the case of unfamiliarity
with referred passage the reader inducts its content by interpreting its
interpretation of the writer. The beauty of reading across references was
never fully realised. But now our question is, can we be so certain that this
practice is still necessary today?
The web silently brought about a way to _implement_ the plasticity of this
pointing although it has not been realised as the legacy of referencing as we
know it from print. Today, when linking a text and having a particular passage
in mind, and even describing it in detail, the majority of links physically
point merely to the beginning of the text. Hyperlinks are linking documents as
wholes by default and the use of anchors in texts has been hardly thought of
as a _requirement_ to enable precise linking.
If we look at popular online journalism and its use of hyperlinks within the
text body we may claim that rarely someone can afford to read all those linked
articles, not even talking about hundreds of pages long reports and the like
and if something is wrong, it would get corrected via comments anyway. On the
internet, the writer is meant to be in more immediate feedback with the
reader. But not always readers are keen to comment and not always they are
allowed to. We may be easily driven to forget that quoting half of the
sentence is never quoting a full sentence, and if there ought to be the entire
quote, its source text in its whole length would need to be quoted. Think of
the quote _information wants to be free_ , which is rarely quoted with its
wider context taken into account. Even factoids, numbers, can be carbon-quoted
but if taken out of the context their meaning can be shaped significantly. The
reason for aversion to follow a reference may well be that we are usually
pointed to begin reading another text from its beginning.
While this is exactly where the practices of linking as on the web and
referencing as in scholarly work may benefit from one another. The question is
_how_ to bring them closer together.
An approach I am going to propose requires a conceptual leap to something we
have not been taught.
For centuries, the primary format of the text has been the page, a vessel, a
medium, a frame containing text embedded between straight, less or more
explicit, horizontal and vertical borders. Even before the material of the
page such as papyrus and paper appeared, the text was already contained in
lines and columns, a structure which we have learnt to perceive as a grid. The
idea of the grid allows us to view text as being structured in lines and
pages, that are in turn in hand if something is to be referred to. Pages are
counted as the distance from the beginning of the book, and lines as the
distance from the beginning of the page. It is not surprising because it is in
accord with inherent quality of its material medium -- a sheet of paper has a
shape which in turn shapes a body of a text. This tradition goes as far as to
the Ancient times and the bookroll in which we indeed find textual grids.
[](/File:Papyrus_of_Plato_Phaedrus.jpg)
A crucial difference between print and digital is that text files such as HTML
documents nor markdown documents nor database-driven texts did inherit this
quality. Their containers are simply not structured into pages, precisely
because of the nature of their materiality as media. Files are written on
memory drives in scattered chunks, beginning at point A and ending at point B
of a drive, continuing from C until D, and so on. Where does each of these
chunks start is ultimately independent from what it contains.
Forensic archaeologists would confirm that when a portion of a text survives,
in the case of ASCII documents it is not a page here and page there, or the
first half of the book, but textual blocks from completely arbitrary places of
the document.
This may sound unrelated to how we, humans, structure our writing in HTML
documents, emails, Office documents, even computer code, but it is a reminder
that we structure them for habitual (interfaces are rectangular) and cultural
(human-readability) reasons rather then for a technical necessity that would
stem from material properties of the medium. This distinction is apparent for
example in HTML, XML, wikitext and TeX documents with their content being both
stored on the physical drive and treated when rendered for reading interfaces
as single flow of text, and the same goes for other texts when treated with
automatic line-break setting turned off. Because line-breaks and spaces and
everything else is merely a number corresponding to a symbol in character set.
So how to address a section in this kind of document? An option offers itself
-- how computers do, or rather how we made them do it -- as a position of the
beginning of the section in the array, in one long line. It would mean to
treat the text document not in its grid-like format but as line, which merely
adapts to properties of its display when rendered. As it is nicely implied in
the animated logo of this event and as we know it from EPUBs for example.
In the case of 'reference-linking' we can refer to a passage by including the
information about its beginning and length determined by the character
position within the text (in analogy to _pp._ operator used for printed
publications) as well as the text version information (in printed texts served
by edition and date of publication). So what is common in printed text as the
page information is here replaced by the character position range and version.
Such a reference-link is more precise while addressing particular section of a
particular version of a document regardless of how it is rendered on an
interface.
It is a relatively simple idea and its implementation does not be seem to be
very hard, although I wonder why it has not been implemented already. I
discussed it with several people yesterday to find out there were indeed
already attempts in this direction. Adam Hyde pointed me to a proposal for
_fuzzy anchors_ presented on the blog of the Hypothes.is initiative last year,
which in order to overcome the need for versioning employs diff algorithms to
locate the referred section, although it is too complicated to be explained in
this setting.[1] Aaaarg has recently implemented in its PDF reader an option
to generate URLs for a particular point in the scanned document which itself
is a great improvement although it treats texts as images, thus being specific
to a particular scan of a book, and generated links are not public URLs.
Using the character position in references requires an agreement on how to
count. There are at least two options. One is to include all source code in
positioning, which means measuring the distance from the anchor such as the
beginning of the text, the beginning of the chapter, or the beginning of the
paragraph. The second option is to make a distinction between operators and
operands, and count only in operands. Here there are further options where to
make the line between them. We can consider as operands only characters with
phonetic properties -- letters, numbers and symbols, stripping the text from
operators that are there to shape sonic and visual rendering of the text such
as whitespaces, commas, periods, HTML and markdown and other tags so that we
are left with the body of the text to count in. This would mean to render
operators unreferrable and count as in _scriptio continua_.
_Scriptio continua_ is a very old example of the linear onedimensional
treatment of the text. Let's look again at the bookroll with Plato's writing.
Even though it is 'designed' into grids on a closer look it reveals the lack
of any other structural elements -- there are no spaces, commas, periods or
line-breaks, the text is merely one flow, one long line.
_Phaedrus_ was written in the fourth century BC (this copy comes from the
second century AD). Word and paragraph separators were reintroduced much
later, between the second and sixth century AD when rolls were gradually
transcribed into codices that were bound as pages and numbered (a dramatic
change in publishing comparable to digital changes today).[2]
'Reference-linking' has not been prominent in discussions about sharing books
online and I only came to realise its significance during my preparations for
this event. There is a tremendous amount of very old, recent and new texts
online but we haven't done much in opening them up to contextual reading. In
this there are publishers of all 'grounds' together.
We are equipped to treat the internet not only as repository and library but
to take into account its potentials of reading that have been hiding in front
of our very eyes. To expand the notion of hyperlink by taking into account
techniques of referencing and to expand the notion of referencing by realising
its plasticity which has always been imagined as if it is there. To mesh texts
with public URLs to enable entaglement of referencing and hyperlinks. Here,
open access gains its further relevance and importance.
Dušan Barok
_Written May 21-23, 2014, in Vienna and Rotterdam. Revised May 28, 2014._
Notes
1. ↑ Proposals for paragraph-based hyperlinking can be traced back to the work of Douglas Engelbart, and today there is a number of related ideas, some of which were implemented on a small scale: fuzzy anchoring, 1(http://hypothes.is/blog/fuzzy-anchoring/); purple numbers, 2(http://project.cim3.net/wiki/PMWX_White_Paper_2008); robust anchors, 3(http://github.com/hypothesis/h/wiki/robust-anchors); _Emphasis_ , 4(http://open.blogs.nytimes.com/2011/01/11/emphasis-update-and-source); and others 5(http://en.wikipedia.org/wiki/Fragment_identifier#Proposals). The dependence on structural elements such as paragraphs is one of their shortcoming making them not suitable for texts with longer paragraphs (e.g. Adorno's _Aesthetic Theory_ ), visual poetry or computer code; another is the requirement to store anchors along the text.
2. ↑ Works which happened not to be of interest at the time ceased to be copied and mostly disappeared. On the book roll and its gradual replacement by the codex see William A. Johnson, "The Ancient Book", in _The Oxford Handbook of Papyrology_ , ed. Roger S. Bagnall, Oxford, 2009, pp 256-281, 6(http://google.com/books?id=6GRcLuc124oC&pg=PA256).
Addendum (June 9)
Arie Altena wrote a [report from the
panel](http://digitalpublishingtoolkit.org/2014/05/off-the-press-report-day-
ii/) published on the website of Digital Publishing Toolkit initiative,
followed by another [summary of the
talk](http://digitalpublishingtoolkit.org/2014/05/dusan-barok-digital-imprint-
the-motion-of-publishing/) by Irina Enache.
The online repository Aaaaarg [has
introduced](http://twitter.com/aaaarg/status/474717492808413184) the
reference-link function in its document viewer, see [an
example](http://aaaaarg.fail/ref/60090008362c07ed5a312cda7d26ecb8#0.102).
Adema & Hall
The political nature of the book: on artists' books and radical open access
2013
The political nature of the book: on artists' books and radical open access
Adema, J. and Hall, G.
Author post-print (accepted) deposited in CURVE September 2013
Original citation & hyperlink:
Adema, J. and Hall, G. (2013). The political nature of the book: on artists' books and radical
open access. New Formations, volume 78 (1): 138-156
http://dx.doi.org/10.3898/NewF.78.07.2013
This is an Open Access article distributed under the terms of the Creative Commons
Attribution License (http://creativecommons.org/licenses/by/3.0/), which permits
unrestricted use, distribution, and reproduction in any medium, provided the original
work is properly cited.
This document is the author’s post-print version of the journal article, incorporating any
revisions agreed during the peer-review process. Some differences between the published
version and this version may remain and you are advised to consult the published version
if you wish to cite from it.
CURVE is the Institutional Repository for Coventry University
http://curve.coventry.ac.uk/open
Abstract
In this article we argue that the medium of the book can be a material and
conceptual means, both of criticising capitalism’s commodification of knowledge (for
example, in the form of the commercial incorporation of open access by feral and
predatory publishers), and of opening up a space for thinking about politics. The
book, then, is a political medium. As the history of the artist’s book shows, it can be
used to question, intervene in and disturb existing practices and institutions, and even
offer radical, counter-institutional alternatives. If the book’s potential to question and
disturb existing practices and institutions includes those associated with liberal
democracy and the neoliberal knowledge economy (as is apparent from some of the
more radical interventions occurring today under the name of open access), it also
includes politics and with it the very idea of democracy. In other words, the book is a
medium that can (and should) be ‘rethought to serve new ends’; a medium through
which politics itself can be rethought in an ongoing manner.
Janneke Adema is a PhD student at Coventry University, writing a dissertation on the
future of the scholarly monograph. She is the author of the OAPEN report Overview
of Open Access Models for eBooks in the Humanities and Social Sciences (2010) and
has published in The International Journal of Cultural Studies, New Media & Society,
New Review of Academic Librarianship; Krisis: Journal for Contemporary
Philosophy; Scholarly and Research Communication; and LOGOS; and co-edited a
living book on Symbiosis (Open Humanities Press, 2011). Her research can be
followed on www.openreflections.wordpress.com.
Gary Hall is Professor of Media and Performing Arts and Director of the Centre for
Disruptive Media at Coventry University, UK. He is author of Culture in Bits
(Continuum, 2002) and Digitize This Book! (Minnesota UP, 2008). His work has
appeared in numerous journals, including Angelaki, Cultural Studies, The Oxford
Literary Review, Parallax and Radical Philosophy. He is also founding co-editor of
the open access journal Culture Machine (http://www.culturemachine.net), and co-
1
founder of Open Humanities Press (http://www.openhumanitiespress.org). More
details are available on his website http://www.garyhall.info.
THE POLITICAL NATURE OF THE BOOK: ON ARTISTS’ BOOKS AND
RADICAL OPEN ACCESS
Janneke Adema and Gary Hall
INTRODUCTION
The medium of the book plays a double role in art and academia, functioning not only
as a material object but also as a concept-laden metaphor. Since it is a medium
through which an alternative future for art, academia and even society can be enacted
and imagined, materially and conceptually, we can even go so far as to say that, in its
ontological instability with regard to what it is and what it conveys, the book serves a
political function. In short, the book can be ‘rethought to serve new ends’. 1 At the
same time, the medium of the book remains subject to a number of constraints: in
terms of its material form, structure, characteristics and dimensions; and also in terms
of the political economies, institutions and practices in which it is historically
embedded. Consequently, if it is to continue to be able to serve ‘new ends’ as a
medium through which politics itself can be rethought – although this is still a big if –
then the material and cultural constitution of the book needs to be continually
1
Johanna Drucker, The Century of Artists’ Books, 2nd ed., Granary Books, New York, 2004,
p49.
2
reviewed, reevaluated and reconceived. In order to explore critically this ‘political
nature of the book’, as we propose to think of it, along with many of the fundamental
ideas on which the book as both a concept and a material object is based, this essay
endeavours to demonstrate how developments undergone by the artist’s book in the
1960s and 1970s can help us to understand some of the changes the scholarly
monograph is experiencing now, at a time when its mode of production, distribution,
organisation and consumption is shifting from analogue to digital and from codex to
net. In what follows we will thus argue that a reading of the history of the artist’s
book can be generative for reimagining the future of the scholarly monograph, both
with respect to the latter’s potential form and materiality in the digital age, and with
respect to its relation to the economic system in which book production, distribution,
organisation and consumption takes place. Issues of access and experimentation are
crucial to any such future, we will suggest, if the critical potentiality of the book is to
remain open to new political, economic and intellectual contingencies.
THE HISTORY OF THE ARTIST’S BOOK
With the rise to prominence of digital publishing today, the material conditions of
book production, distribution, organisation and consumption are undergoing a rapid
and potentially profound transformation. The academic world is one arena in which
digital publishing is having a particularly strong impact. Here, the transition from
print to digital, along with the rise of self-publishing (Blurb, Scribd) and the use of
social media and social networks (Facebook, Twitter, Academia.edu) to communicate
and share scholarly research, has lead to the development of a whole host of
alternative publication and circulation systems for academic thought and knowledge.
3
Nowhere have such changes to the material conditions of the academic book been
rendered more powerfully apparent than in the emergence and continuing rise to
prominence of the open access movement. With its exploration of different ways of
publishing, circulating and consuming academic work (specifically, more open,
Gratis, Libre ways of doing so), and of different systems for governing, reviewing,
accrediting and legitimising that work, open access is frequently held as offering a
radical challenge to the more established academic publishing industry. Witness the
recent positioning in the mainstream media of the boycott of those publishers of
scholarly journals – Elsevier in particular – who charge extremely high subscription
prices and who refuse to allow authors to make their work freely available online on
an open access basis, in terms of an ‘Academic Spring’. Yet more potentially radical
still is the occupation of the new material conditions of academic book production,
distribution, organization and consumption by those open access advocates who are
currently experimenting with the form and concept of the book, with a view to both
circumventing and placing in question the very print-based system of scholarly
communication – complete with its ideas of quality, stability and authority – on
which so much of the academic institution rests.
In the light of the above, our argument in this essay is that some of these more
potentially radical, experimental developments in open access book publishing can be
related on the level of political and cultural significance to transformations undergone
in a previous era by the artist’s book. As a consequence, the history of the latter can
help us to explore in more depth and detail than would otherwise be possible the
relation in open access between experimenting with the medium of the book on a
4
material and conceptual level on the one hand, and enacting political alternatives in a
broader sense on the other. Within the specific context of 1960s and 1970s
counterculture, the artist’s book was arguably able to fill a certain political void,
providing a means of democratising and subverting existing institutions by
distributing an increasingly cheap and accessible medium (the book), and in the
process using this medium in order to reimagine what art is and how it can be
accessed and viewed. While artists grasped and worked through that relation between
the political, conceptual and material aspects of the book several decades ago, thanks
to the emergence of open access online journals, archives, blogs, wikis and free textsharing networks one of the main places in which this relation is being explored today
is indeed in the realm of academic publishing. 2
In order to begin thinking through some of the developments in publishing that are
currently being delved into under the banner of open access, then, let us pause for a
moment to reflect on some of the general characteristics of those earlier experiments
with the medium of the book that were performed by artists. Listed below are six key
areas in which artists’ books can be said to offer guidance for academic publishing in
the digital age, not just on a pragmatic level but on a conceptual and political level
too.
1) The Circumvention of Established Institutions
2
The relation in academic publishing between the political, conceptual and material aspects
of the book has of course been investigated at certain points in the past, albeit to varying
degrees and extents. For one example, see the ‘Working Papers’ and other forms of stencilled
gray literature that were produced and distributed by the Birmingham Centre for
Contemporary Cultural Studies in the 1960s and 1970s, as discussed by Ted Striphas and
Mark Hayward in their contribution to this issue.
5
According to the art theorist Lucy Lippard, the main reason the book has proved to be
so attractive as an artistic medium has to do with the fact that artists’ books are
‘considered by many the easiest way out of the art world and into the hearth of a
broader audience.’ 3 Books certainly became an increasingly popular medium of
artistic expression in Europe and the United States in the 1960s and 1970s. This was
largely due to their perceived potential to subvert the (commercial, profit-driven)
gallery system and to politicise artistic practice - to briefly introduce some of the
different yet as we can see clearly related arguments that follow - with the book
becoming a ‘democratic multiple’ that breached the walls held to be separating socalled high and low culture. Many artist-led and artist-controlled initiatives, such as
US-based Franklin Furnace, Printed Matter and Something Else Press, were
established during this period to provide a forum for artists excluded from the
traditional institutions of the gallery and the museum. Artists’ books played an
extremely important part in the rise of these independent art structures and publishing
ventures. 4 Indeed, for many artists such books embodied the ideal of being able to
control all aspects of their work.
Yet this movement toward liberating themselves from the gallery system by
publishing and exhibiting in artists’ books was by no means an easy transition for
many artists to make. It required them to come to terms with the idea that publishing
their own work did not amount to mere vanity self-publishing, in particular. Moore
and Hendricks describe this state of affairs in terms of the power and potential of ‘the
3
Lucy R. Lippard, ‘The Artist’s Book Goes Public’, in Joan Lyons (ed), Artists’ Books: a
Critical Anthology and Sourcebook, Rochester, New York: Visual Studies Workshop Press,
1993, p45.
4
Joan Lyons, ‘Introduction’, in Lyons (ed), Artists’ Books, p7.
6
page as an alternative space’. 5 From this perspective, producing, publishing and
distributing one’s own artist’s book was a sign of autonomy and independence; it was
nothing less than a way of being able to affect society directly. 6 The political potential
associated with the book by artists should therefore not be underestimated..
Accordingly, many artists created their own publishing imprints or worked together
with newly founded artist’s book publishers and printers (just as some academics are
today challenging the increasingly profit-driven publishing industry by establishing
not-for-profit, scholar-led, open access journals and presses). The main goal of these
independent (and often non-commercial) publisher-printer-artist collectives was to
make experimental, innovative work (rather than generate a profit), and to promote
ephemeral art works, which were often ignored by mainstream, mostly marketorientated institutions. 7 Artists’ books thus fitted in well with the mythology Johanna
Drucker describes as surrounding ‘activist artists’, and especially with the idea of the
book as a tool of independent activist thought. 8
2) The Relationship with Conceptual and Processual Art
In the context of this history of the artist’s book, one particularly significant
conceptual challenge to the gallery system came with the use of the book as a
platform for exhibiting original work (itself an extension of André Malraux’s idea of
the museum without walls). Curator Seth Siegelaub was among the first to publish his
artists – as opposed to exhibiting them – thus becoming, according to Germano
5
Hendricks and Moore, ‘The Page as Alternative Space: 1950 to 1969’, in Lyons (ed),
Artists’ Books, p87.
6
Pavel Büchler, ‘Books as Books’, in Jane Rolo and Ian Hunt (eds), Book Works: a Partial
History and Sourcebook, London: Book Works, 1996.
7
Clive Phillpot, ‘Some Contemporary Artists and Their Books’, in Cornelia Lauf and Clive
Phillpot (eds), Artist/Author: Contemporary Artists’ Books, New York, Distributed Art
Publishers, 1998, pp128-9.
8
Drucker, The Century of Artists’ Books, pp7-8.
7
Celant, ‘the first to allow complete operative and informative liberty to artists’. 9 The
Xerox Book and March 1-31, 1969, featuring work by Sol LeWitt, Robert Barry,
Douglas Huebler, Joseph Kosuth, Lawrence Weiner and other international artists, are
both examples of artists’ books where the book (or the catalogue) itself is the
exhibition. As Moore and Hendricks point out, this offered all kinds of benefits when
compared with traditional exhibitions: ‘This book is the exhibition, easily
transportable without the need for expensive physical space, insurance, endless
technical problems or other impediments. In this form it is relatively permanent and,
fifteen years later, is still being seen by the public.’ 10 Artists’ books thus served here
as an alternative space in themselves and at the same time functioned within a
network of alternative spaces, such as the above-mentioned Franklin Furnace
and Printed Matter.. Next to publishing and supporting artists’ books, such venues
offered a space for staging often highly politicised, critical, experimental and
performance art. 11 It is important to emphasise this aspect of artist book publishing, as
it shows that the book was used as a specific medium to exhibit works that could not
otherwise readily find a place within mainstream exhibition venues (a situation which,
as we will show, has been one of the main driving forces behind open access book
publishing). This focus on the book as a place for continual experimentation – be it on
the level of content or form – can thus be seen as underpinning what we are referring
to here as the ‘political nature of the book’ (playing on the title of Adrian Johns’
classic work of book history). 12
9
Germano Celant, Book as Artwork 1960-1972, New York, 6 Decades Books, 2011, p40.
Hendricks and Moore, ‘The Page as Alternative Space. 1950 to 1969’, p94.
11
Brian Wallis, ‘The Artist’s Book and Postmodernism’, in Cornelia Lauf and Clive Phillpot,
(eds), Artist/Author, 1998.
12
Adrian Johns, The Nature of the Book: Print and Knowledge in the Making, Chicago,
University of Chicago Press, 1998.
10
8
3) The Use of Accessible Technologies
As is the case with the current changes to the scholarly monograph, the rise of artists’
books can be perceived to have been underpinned (though by no means determined)
by developments in technology, with the revolution in mimeograph and offset
printing helping to take artists’ books out of the realm of expensive and rare
commodities by providing direct access to quick and inexpensive printing
methods. 13 Due to its unique characteristics – low production costs, portability,
accessibility and endurance – the artist’s book was regarded as having the potential to
communicate with a wider audience beyond the traditional art world. In particular, it
was seen as having the power to break down the barriers between so-called high and
low culture, using the techniques of mass media to enable artists to argue for their
own,
alternative
goals,
something
that
presented
all
kinds
of
political
possibilities.14 The artist’s book thus conveyed a high degree of artistic autonomy,
while also offering a far greater role to the reader or viewer, who was now able to
interact with the art object directly (eluding the intermediaries of the gallery and
museum system). Indeed, Lippard even went so far as to envision a future where
artists’ books would be readily available as part of mass consumer culture, at
‘supermarkets, drugstores and airports’. 15
4) The Politics of the Democratic Multiple
13
Hendricks and Moore, ‘The Page as Alternative Space’, pp94-95.
Joan Lyons, ‘Introduction’, in Lyons (ed), Artists’ Books, p7.
15
Lippard, ‘The Artist’s Book Goes Public’, p48; Lippard, ‘Conspicuous Consumption: New
Artists’ Books’, in Lyons (ed), Artists’ Books, p100. Is there a contradiction here between a
politics of artists’ books that is directed against commercial profit-driven galleries and
institutions, but which nevertheless uses the tools of mass consumer culture to reach a wider
audience (see also the critique Lippard offers in the next section)? And can a similar point be
made with respect to the politics of some open access initiatives and their use of social media
and (commercial, profit-driven) platforms such as Google Books and Amazon?
14
9
The idea of the book as a real democratic multiple came into being only after 1945, a
state of events that has been facilitated by a number of technological innovations,
including those detailed above. Yet the concept of the democratic multiple itself
developed in what was already a climate of political activism and social
consciousness. In this respect, the democratic multiple was part of both the overall
trend toward the dematerialization of art and the newly emergent emphasis on cultural
and artistic processes rather than ready-made objects. 16
Artists’ desire for
independence from established institutions and for the wider availability of their
works thus resonated with the democratising and anti-institutional potential of the
book as a medium. What is more, the book offered artists a space in which they were
able to experiment with the materiality of the medium itself and with the practices
that comprised it, and thus ultimately with the question of what constituted art and an
art object. This reflexivity of the book with regard to its own nature is one of the key
characteristics that make a book an artist’s book, and enable it to have political
potential in that it can be ‘rethought to serve new ends’. Much the same can be said
with respect to the relation between the book and scholarly communication: witness
the way reflection on the material nature of the book in the digital age has led to
questions being raised regarding how we structure scholarly communication and
practice scholarship more generally.
5) Conceptual Experimentation: Problematising the Concept and Form of the Book
Another key to understanding artists’ books and their history lies with the way the
radical change in printing technologies after World War II led to the reassessment of
the book form itself, and in particular, of the specific nature of the book’s materiality,
16
Drucker, The Century of Artists’ Books, p72.
10
of the very idea of the book, and of the notions and practices underlying the book’s
various uses.
When it came to reevaluating the materiality of the book, many experiments with
artists’ books tried to escape the linearity brought about by the codex form’s
(sequential) constraints, something which had long conditioned both writing and
reading practices. Undoubtedly, one of the most important theorists as far as
rethinking the materiality of the book in the period after 1945 is concerned is Ulises
Carrión. He defines the book as a specific set of conditions that should be (or need to
be) responded to. 17 Instead of seeing it as just a text, Carrión positions the book as an
object, a container and a sequence of spaces. For him, the codex is a form that needs
to be responded to in what he prefers to call ‘bookworks’. These are ‘books in which
the book form, as a coherent sequence of pages, determines conditions of reading that
are intrinsic to the work.’ 18 From this perspective, artists’ books interrogate the
structure and the meaning of the book’s form. 19
Yet the book is also a metaphor, a symbol and an icon to be responded to. 20 Indeed, it
is difficult to establish a precise definition or set of characteristics for artists’ books as
their very nature keeps changing. As Sowden and Bodman put it, ‘What a book is can
be challenged’. 21 Drucker, meanwhile, is at pains to point out that the book is open
for innovation, although the latter has its limits: ‘The convention of the book is both
its constrained meanings (as literacy, the law, text and so forth) and the space of new
17
James Langdon (ed), Book, Birmingham, Eastside Projects, 2010.
Ulises Carrión, ‘Bookworks Revisited’, in James Langdon (ed), Book, Birmingham,
Eastside Projects, 2010.
19
Drucker, The Century of Artists’ Books, pp3-4.
20
Ibid., p360.
21
Tom Sowden and Sarah Bodman, A Manifesto for the Book, Impact Press, 2010, p9.
18
11
work (the blank page, the void, the empty place).’ Books here ‘mutate, expand,
transform’. Accordingly, Drucker regards the transformed book as an intervention,
something that reflects the inherent critique that book experiments embody with
respect to their own constitution.22 One way of examining reflexively the structures
that make up the book is precisely by disturbing those structures. In certain respects
the page can be thought of as being finite (e.g. physically, materially), but it can also
be understood to be infinite, not least as a result of being potentially different on each
respective viewing/reading. This allows the book to be perceived as a self-reflexive
medium that is extremely well-suited to formal experiments. At the same time, it
allows it to be positioned as a potentially political medium, in the sense that it can be
used to intervene in and disturb existing practices and institutions.
6) The Problematisation of Reading and Authorship
As part of their constitution, artists’ books can be said to have brought into question
certain notions and practices relating to the book that had previously been taken too
much for granted – and perhaps still are. For instance, Brian Wallis shows how, ‘in
place of the omnipotent author’, postmodern artists’ books ‘acknowledge a
collectivity of voices and active participation of the reader’. 23 Carrión, for one, was
very concerned with the thought that readers might consume books passively, while
being unaware of their specificity as a medium. 24 The relationship between the book
and reading, and the way in which the physical aspect of the book can change how we
read, was certainly an important topic for artists throughout this period. Many
experiments with artists’ books focused on the interaction between author, reader and
22
Drucker, The Century of Artists’ Books.
Lucy Lippard and John Chandler, ‘The Dematerialization of Art’, Art International, 12, 2
(1968).
24
Langdon, Book.
23
12
book, offering an alternative, and not necessarily linear, reading experience. 25 Such
readerly interventions often represented a critical engagement with ideas of the author
as original creative genius derived from the cultural tradition of European
Romanticism. Joan Lyons describes this potential of the artist’s book very clearly:
‘The best of the bookworks are multinotational. Within them, words, images, colors,
marks, and silences become plastic organisms that play across the pages in variable
linear sequence. Their importance lies in the formulation of a new perceptual
literature whose content alters the concept of authorship and challenges the reader to a
new discourse with the printed page.’ 26 Carrión thus writes about how in the books of
the new art, as he calls them, words no longer transmit an author’s intention. Instead,
authors can use other people’s words as an element of the book as a whole – so much
so that he positions plagiarism as lying at the very basis of creativity. As far as artists’
books are concerned, it is not the artist’s intention that is at stake, according to
Carrión, but rather the process of testing the meaning of language. It is the reader who
creates the meaning and understanding of a book for Carrión, through his or her
specific meaning-extraction. Every book requires a different reading and opens up
possibilities to the reader. 27
THE INHIBITIONS OF MEDIATIC CHANGE
We can thus see that the very ‘nature’ of the book is particularly well suited to
experimentation and to reading against the grain. As a medium, the book has the
25
This has been one of the focal points of the books published and commissioned by UK
artist book publisher Book Works, for instance. Jane Rolo and Ian Hunt, ‘Introduction’, in
Book Works: A Partial History and Sourcebook, op. cit.
26
Joan Lyons, ‘Introduction’, p7.
27
Ulises Carrión, ‘The New Art of Making Books’, in James Langdon (ed), Book,
Birmingham, Eastside Projects, 2010.
13
potential to raise questions for some of the established practices and institutions
surrounding the production, distribution and consumption of printed matter. This
potential notwithstanding, it gradually became apparent (for some this realisation
occurred during the 1960s and 1970s, for others it only came about later) that the
ability of artists’ books to bring about institutional change in the art world, and to
question both the concept of the book and that of art as the singular aesthetic artefact
bolstered by institutional structures, was not particularly long-lasting. With respect to
the democratization of the artist’s book, for example, Lippard notes that, by losing its
distance, there was also a chance of the book losing its critical function. Here, says
Lippard, the ‘danger is that, with an expanding audience and an increased popularity
with collectors, the artist’s book will fall back into its edition de luxe or coffee table
origin … transformed into glossy, pricey products.’ For Lippard there is a discrepancy
between the characteristics of the medium which had the potential to break down
walls, and the actual content and form of most artists’ books which was highly
experimental and avant-garde, and thus inaccessible to readers/consumers outside of
the art world. 28
PROCESSES OF INCORPORATION AND COMMERCIALISATION
Interestingly, Carrión was one of the sharpest critics of the idea that artists’ books
should be somehow able to subvert the gallery system. In his ‘Bookworks Revisited’,
he showed how the hope surrounding this supposedly revolutionary potential of the
book as a medium was based on a gross misunderstanding of the mechanisms
underlying the art world. In particular, Carrión attacked the idea that the artist’s book
28
Lippard, ‘The Artist’s Book Goes Public’ pp47-48.
14
could do without any intermediaries. Instead of circumventing the gallery system, he
saw book artists as merely adopting an alternative set of intermediaries, namely book
publishers and critics. 29
Ten years later Stewart Cauley updated Carrión’s criticisms, arguing that as an art
form and medium, the artist’s book had not been able to avoid market mechanisms
and the celebrity cult of the art system. In fact, by the end of the 1980s the field of
artists’ publications had lost most of its experimental impetus and had become
something of an institution itself, imitating the gallery and museum system it was
initially designed to subvert. 30 Those interested in artists’ books initially found it
difficult to set up an alternative system, as they had to manage without organized
distribution, review mechanisms or funding schemes. When they were eventually able
to do so in the 1970s, the resulting structures in many ways mirrored the very
institutions they were supposed to be criticizing and providing an alternative to.31
Cauley points the finger of blame at the book community itself, especially at the fact
that artists at the time focused more on the concept and structure of the book than on
using the book form to make any kind of critical political statement. The idea that
artists’ books were disconnected from mainstream institutional systems has also been
debunked as a myth. As Drucker makes clear, many artists’ books were developed in
cooperation with museums or galleries, where they were perceived not as subversive
artefacts but rather as low-cost tools for gathering additional publicity for those
institutions and their activities. 32
29
Carrión, ‘Bookworks Revisited’; Johanna Drucker, ‘Artists’ Books and the Cultural Status
of the Book’, Journal of Communication, 44 (1994).
30
Stewart Cauley, ‘Bookworks for the ’90s’, Afterimage, 25, 6, May/June (1998).
31
Stefan Klima, Artists Books: A Critical Survey of the Literature, Granary Books, New
York, 1998, pp54-60.
32
Drucker, The Century of Artists’ Books, p78.
15
Following Abigail Solomon-Godeau, this process of commercialisation and
incorporation – or, as she calls it, ‘the near-total assimilation’ of art practice
(Solomon-Godeau focuses specifically on postmodern photography) and critique into
the discourses it professed to challenge – can be positioned as part of a general
tendency in conceptual and postmodern ‘critical art practices’. It is a development that
can be connected to the changing art markets of the time and viewed in terms of a
broader social and cultural shift to Reaganomics. For Solomon-Godeau, however, the
problem lay not only in changes to the art market, but in critical art practices and art
critique too, which in many ways were not robust enough to keep on reinventing
themselves. Nonetheless, even if they have become incorporated into the art market
and the commodity system, Solomon-Godeau argues that it is still possible for art
practices and institutional critiques to develop some (new) forms of sustainable
challenge from within these systems. As far as she is concerned, ‘a position of
resistance can never be established once and for all, but must be perpetually
refashioned and renewed to address adequately those shifting conditions and
circumstances that are its ground.’ 33
THE PROMISE OF OPEN ACCESS
At first sight many of the changes that have occurred recently in the world of
academic book publishing seem to resemble those charted above with respect to the
artist’s book. As was the case with the publishing of artists’ books, digital publishing
has provided interested parties with an opportunity to counter the existing
33
Abigail Solomon-Godeau, ‘Living with Contradictions: Critical Practices in the Age of
Supply-Side Aesthetics’, Social Text, 21 (1989).
16
(publishing) system and its institutions, to experiment with using contemporary and
emergent media to publish (in this case academic) books in new ways and forms, and
in the process to challenge established ideas of the printed codex book, together with
the material practices of production, distribution and consumption that surround it.
This has resulted in a new wave of scholar-led publishing initiatives in academia, both
formal (with scholars either becoming publishers themselves, or setting up crossinstitutional publishing infrastructures with libraries, IT departments and research
groups) and informal (using self-publishing and social media platforms such as blogs
and wikis). 34 The phenomenon of open access book publishing can be located within
this broader context – a context which, it is worth noting, also includes the closing of
many book shops due to fierce rivalry from the large supermarkets at one end of the
market, and online e-book traders such as Amazon at the other; the fact that the major
high-street book chains are increasingly loath to take academic titles - not just
journals but books too; and the handing over (either in part or in whole) to for-profit
corporations of many publishing organisations designed to serve charitable aims and
the public good: scholarly associations, learned societies, university presses, nonprofit and not-for-profit publishers.
From the early 1990s onwards, open access was pioneered and developed most
extensively in the science, technology, engineering and mathematics (STEM) fields,
where much of the attention was focused on the online self-archiving by scholars of
pre-publication (i.e. pre-print) versions of their research papers in central, subject or
institutionally-based repositories. This is known as the Green Road to open access, as
34
See, for example, Janneke Adema and Birgit Schmidt, ‘From Service Providers to Content
Producers: New Opportunities For Libraries in Collaborative Open Access Book Publishing’,
New Review of Academic Librarianship, 16 (2010).
17
distinct from the Gold Road, which refers to the publishing of articles in online, open
access journals. Of particular interest in this respect is the philosophy that lies behind
the rise of the open access movement, as it can be seen to share a number of
characteristics with the thinking behind artists’ books discussed earlier. The former
was primarily an initiative established by academic researchers, librarians, managers
and administrators, who had concluded that the traditional publishing system – thanks
in no small part to the rapid (and, as we shall see, ongoing) process of aggressive forprofit commercialisation it was experiencing – was no longer willing or able to meet
all of their communication needs. Accordingly, those behind this initiative wanted to
take advantage of the opportunities they saw as being presented by the new digital
publishing and distribution mechanisms to make research more widely and easily
available in a far faster, cheaper and more efficient manner than was offered by
conventional print-on-paper academic publishing. They had various motivations for
doing so. These include wanting to extend the circulation of research to all those who
were interested in it, rather than restricting access to merely those who could afford to
pay for it in the form of journal subscriptions, etc; 35 and a desire to promote the
emergence of a global information commons, and, through this, help to produce a
renewed democratic public sphere of the kind Jürgen Habermas propounds. From the
latter point of view (as distinct from the more radical democratic philosophy we
proceed to develop in what follows), open access was seen as working toward the
creation of a healthy liberal democracy, through its alleged breaking down of the
barriers between the academic community and the rest of society, and its perceived
consequent ability to supply the public with the information they need to make
knowledgeable decisions and actively contribute to political debate. Without doubt,
35
John Willinsky, The Access Principle: The Case for Open Access to Research and
Scholarship, Cambridge, Mass., The MIT Press, 2009, p5.
18
though, another motivating factor behind the development of open access was a desire
on the part of some of those involved to enhance the transparency, accountability,
discoverability, usability, efficiency and (cost) effectivity not just of scholarship and
research but of higher education itself. From the latter perspective (and as can again
be distinguished from the radical open access philosophy advocated below), making
research available on an open access basis was regarded by many as a means of
promoting and stimulating the neoliberal knowledge economy both nationally and
internationally. Open access is supposed to achieve these goals by making it easier for
business and industry to capitalise on academic knowledge - companies can build new
businesses based on its use and exploitation, for example - thus increasing the impact
of higher education on society and helping the UK, Europe and the West (and North)
to be more competitive globally. 36
To date, the open access movement has progressed much further toward its goal of
making all journal articles available open access than it has toward making all
academic books available in this fashion. There are a number of reasons why this is
the case. First, since the open access movement was developed and promoted most
extensively in the STEMs, it has tended to concentrate on the most valued mode of
publication in those fields: the peer-reviewed journal article. Interestingly, the recent
36
Gary Hall, Digitize This Book! The Politics of New Media, or Why We Need Open Access
Now, Minneapolis, University of Minnesota Press, 2008; Janneke Adema, Open Access
Business Models for Books in the Humanities and Social Sciences: An Overview of Initiatives
and Experiments, OAPEN Project Report, Amsterdam, 2010. David Willetts, the UK Science
Minister, is currently promoting ‘author-pays’ open access for just these reasons. See David
Willetts, ‘Public Access to Publicly-Funded Research’, BIS: Department for Business,
Innovation and Skills, May 2, 2012: https://www.gov.uk/government/speeches/public-accessto-publicly-funded-research--2
19
arguments around the ‘Academic Spring’ and ‘feral’ publishers such as Informa plc
are no exception to this general rule. 37
Second, restrictions to making research available open access associated with
publishers’ copyright and licensing agreements can in most cases be legally
circumvented when it comes to journal articles. If all other options fail, authors can
self-archive a pre-refereed pre-print of their article in a central, subject or
institutionally-based repository such as PubMed Central. However, it is not so easy to
elude such restrictions when it comes to the publication of academic books. In the
latter case, since the author is often paid royalties in exchange for their text, copyright
tends to be transferred by the author to the publisher. The text remains the intellectual
property of the author, but the exclusive right to put copies of that text up for sale, or
give them away for free, then rests with the publisher. 38
Another reason the open access movement has focused on journal articles is because
of the expense involved in publishing books in this fashion, since one of the main
models of funding open access in the STEMs, author-side fees, 39 is not easily
transferable either to book publishing or to the Humanities and Social Sciences
(HSS). In contrast to the STMs, the HSS feature a large number of disciplines in
which it is books (monographs in particular) published with esteemed international
37
David Harvie, Geoff Lightfoot, Simon Lilley and Kenneth Weir, ‘What Are We To Do
With Feral Publishers?’, submitted for publication in Organization, and accessible through
the Leicester Research Archive: http://hdl.handle.net/2381/9689.
38
See the Budapest Open Access Initiative, ‘Self-Archiving FAQ, written for the Budapest
Open Access Initiative (BOAI)’, 2002-4: http://www.eprints.org/self-faq/.
39
Although ‘author-pays’ is often positioned as the main model of funding open access
publication in the STEMs, a lot of research has disputed this fact. See, for example, Stuart
Shieber, ‘What Percentage of Open-Access Journals Charge Publication Fees’, The
Occasional Pamphlet on Scholarly Publishing, May 9, 2009:
http://blogs.law.harvard.edu/pamphlet/2009/05/29/what-percentage-of-open-access-journalscharge-publication-fees/.
20
presses, rather than articles in high-ranking journals, that are considered as the most
significant and valued means of scholarly communication. Authors in many fields in
the HSS are simply not accustomed to paying to have their work published. What is
more, many authors associate doing so with vanity publishing. 40 They are also less
likely to acquire the grants from either funding bodies or their institutions that are
needed to cover the cost of publishing ‘author-pays’. That the HSS in many Western
countries receive only a fraction of the amount of government funding the STEMs do
only compounds the problem, 41 as does the fact that higher rejection rates in the HSS,
as compared to the STEMs, mean that any grants would have to be significantly
larger, as the time spent on reviewing articles, and hence the amount of human labour
used, makes it a much more intensive process. 42 And that is just to publish journal
articles. Publishing books on an author-pays basis would be more expensive still.
Yet even though the open access movement initially focused more on journal articles
than on monographs, things have begun to change in this respect in recent years.
Undoubtedly, one of the major factors behind this change has been the fact that the
40
Maria Bonn, ‘Free Exchange of Ideas: Experimenting with the Open Access Monograph’,
College and Research Libraries News, 71, 8, September (2010) pp436-439:
http://crln.acrl.org/content/71/8/436.full.
41
Patrick Alexander, director of the Pennsylvania State University Press, provides the
following example: ‘Open Access STEM publishing is often funded with tax-payer dollars,
with publication costs built into researchers’ grant request… the proposed NIH budget for
2013 is $31 billion. NSF’s request for 2013 is around $7.3 billion. Compare those amounts to
the NEH ($154 million) and NEA ($154 million) and you can get a feel for why researchers
in the the arts and humanities face challenges in funding their publication costs.’ (Adeline
Koh, ‘Is Open Access a Moral or a Business Issue? A Conversation with The Pennsylvania
State University Press, The Chronicle of Higher Education, July 10, 2012:
http://chronicle.com/blogs/profhacker/is-open-access-a-moral-or-a-business-issue-aconversation-with-the-pennsylvania-state-university-press/41267)
42
See Mary Waltham’s 2009 report for the National Humanities Alliance, ‘The Future of
Scholarly Journals Publishing among Social Sciences and Humanities Associations’:
http://www.nhalliance.org/research/scholarly_communication/index.shtml; and Peter Suber,
‘Promoting Open Access in the Humanities’, 2004:
http://www.earlham.edu/~peters/writing/apa.htm. ‘On average, humanities journals have
higher rejection rates (70-90%) than STEM journals (20-40%)’, Suber writes.
21
publication of books on an open access basis has been perceived as one possible
answer to the ‘monograph crisis’. This phrase refers to the way in which the already
feeble sustainability of the print monograph is being endangered even further by the
ever-declining sales of academic books. 43 It is a situation that has in turn been brought
about by ‘the so-called “serials crisis”, a term used to designate the vertiginous rise of
the subscription to STEM journals since the mid-80s which… strangled libraries and
led to fewer and fewer purchases of books/monographs.’ 44 This drop in library
demand for monographs has led many presses to produce smaller print runs; focus on
more commercial, marketable titles; or even move away from monographs to
concentrate on text books, readers, and reference works instead. In short, conventional
academic publishers are now having to make decisions about what to publish more on
the basis of the market and a given text’s potential value as a commodity, and less on
the basis of its quality as a piece of scholarship. This last factor is making it difficult
for early career academics to publish the kind of research-led monographs that are
often needed to acquire that all important first full-time position. This in turn means
the HSS is, in effect, allowing publishers to make decisions on its future and on who
gets to have a long-term career on an economic basis, according to the needs of the
market – or what they believe those needs to be. But it is also making it hard for
43
Greco and Wharton estimate that the average number of library purchases of monographs
has dropped from 1500 in the 1970s to 200-300 at present. Thompson estimates that print
runs and sales have declined from 2000-3000 (print runs and sales) in the 1970s to print runs
of between 600-1000 and sales of between 400-500 nowadays. Albert N. Greco and Robert
Michael Wharton, ‘Should University Presses Adopt an Open Access [electronic publishing]
Business Model for all of their Scholarly Books?’, ELPUB. Open Scholarship: Authority,
Community, and Sustainability in the Age of Web 2.0 – Proceedings of the 12th
International Conference on Electronic Publishing held in Toronto, Canada 25-27 June
2008; John B. Thompson, Books in the Digital Age: The Transformation of Academic and
Higher Education Publishing in Britain and the United States, Cambridge, Polity Press, 2005.
44
Jean Kempf, ‘Social Sciences and Humanities Publishing and the Digital “Revolution”’
unpublished manuscript, 2010: http://perso.univlyon2.fr/~jkempf/Digital_SHS_Publishing.pdf; Thompson, Books in the Digital Age, pp. 9394.
22
authors in the HSS generally to publish monographs that are perceived as being
difficult, advanced, specialized, obscure, radical, experimental or avant-garde - a
situation reminiscent of the earlier state of events which led to the rise of artists’
books, with the latter emerging in the context of a perceived lack of exhibition space
for experimental and critical (conceptual) work within mainstream commercial
galleries.
Partly in response to this ‘monograph crisis’, a steadily increasing number of
initiatives have now been set up to enable authors in the HSS in particular to bring out
books open access – not just introductions, reference works and text books, but
research monographs and edited collections too. These initiatives include scholar-led
presses such as Open Humanities Press, re.press, and Open Book Publishers;
commercial presses such as Bloomsbury Academic; university presses, including
ANU E Press and Firenze University Press; and presses established by or working
with libraries, such as Athabasca University’s AU Press. 45
Yet important though the widespread aspiration amongst academics, librarians and
presses to find a solution to the monograph crisis has been, the reasons behind the
development of open access book publishing in the HSS are actually a lot more
diverse than is often suggested. For instance, to the previously detailed motivating
factors that inspired the rise of the open access movement can be added the desire,
shared by many scholars, to increase accessibility to (specialized) HSS research, with
a view to heightening its reputation, influence, impact and esteem. This is seen as
45
A list of publishers experimenting with business models for OA books is available at:
http://oad.simmons.edu/oadwiki/Publishers_of_OA_books. See also Adema, Open Access
Business Models.
23
being especially significant at a time when the UK government, to take just one
example, is emphasizing the importance of the STEMs while withdrawing support
and funding for the HSS. Many scholars in the HSS are thus now willing to stand up
against, and even offer a counter-institutional alternative to, the large, established,
profit-led, commercial firms that have come to dominate academic publishing – and,
in so doing, liberate the long-form argument from market constraints through the
ability to publish books that often lack a clear commercial market.
TWO STRATEGIES: ACCESSIBILITY AND EXPERIMENTATION
That said, all of these reasons and motivating factors behind the recent changes in
publishing models are still very much focused on making more scholarly research
more accessible. Yet for at least some of those involved in the creation and
dissemination of open access books, doing so also constitutes an important stage in
the development of what might be considered more ‘experimental’ forms of research
and publication; forms for which commercial and heavily print-based systems of
production and distribution have barely provided space. Such academic experiments
are thus perhaps capable of adopting a role akin to, if not the exact equivalent of, that
we identified artists’ books as having played in the countercultural context of the
1960s and 1970s: in terms of questioning the concept and material form of the book;
promoting alternative ways of reading and communicating via books; and
interrogating modern, romantic notions of authorship. We are thinking in particular of
projects that employ open peer-review procedures (such as Kathleen Fitzpatrick’s
Planned Obsolescence, which uses the CommentPress Wordpress plugin to enable
comments to appear alongside the main body of the text), wikis (e.g. Open
24
Humanities Press’ two series of Liquid and Living Books) and blogs (such as those
created using the Anthologize app developed at George Mason University). 46 These
enable varying degrees of what Peter Suber calls ‘author-side openness’ when it
comes to reviewing, editing, changing, updating and re-using content, including
creating derivative works. Such practices pose a conceptual challenge to some of the
more limited interpretations of open access (what has at times been dubbed ‘weak
open access’), 47 and can on occasion even constitute a radical test of the integrity and
identity of a given work, not least by enabling different versions to exist
simultaneously. In an academic context this raises questions of both a practical and
theoretical nature that have the potential to open up a space for reimagining what
counts as scholarship and research, and of how it can be responded to and accessed:
not just which version of a work is to be cited and preserved, and who is to have
ultimate responsibility for the text and its content; but also what an author, a text, and
a work actually is, and where any authority and stability that might be associated with
such concepts can now be said to reside.
It is interesting then that, although they can be positioned as constituting two of the
major driving forces behind the recent upsurge in the current interest in open access
book publishing, as ‘projects’, the at times more obviously or overtly ‘political’ (be it
liberal-democratic, neoliberal or otherwise) project of using digital media and the
Internet to create wider access to book-based research on the one hand, and
experimenting—as part of the more conceptual, experimental aspects of open access
book publishing—with the form of the book (a combination of which we identified as
46
See http://mediacommons.futureofthebook.org/mcpress/plannedobsolescence;
http://liquidbooks.pbwiki.com/; http://www.livingbooksaboutlife.org/; http://anthologize.org/.
47
See Peter Suber, SPARC OA newsletter, issue 155, March 2, 2011:
http://www.earlham.edu/~peters/fos/newsletter/03-02-11.htm
25
being essential components of the experimental and political potential of artists’
books) and the way our dominant system of scholarly communication currently
operates on the other, often seem to be rather disconnected. Again, a useful
comparison can be made to the situation described by Lippard, where more
(conceptually or materially) experimental artists’ books were seen as being less
accessible to a broader public and, in some cases, as going against the strategy of
democratic multiples, promoting exclusivity instead.
It is certainly the case that, in order to further the promotion of open access and
achieve higher rates of adoption and compliance among the academic community, a
number of strategic alliances have been forged between the various proponents of the
open access movement. Some of these alliances (those associated with Green open
access, for instance) have taken making the majority if not indeed all of the research
accessible online without a paywall (Gratis open access) 48 as their priority, perhaps
with the intention of moving on to the exploration of other possibilities, including
those concerned with experimenting with the form of the book, once critical mass has
been attained – but perhaps not. Hence Stevan Harnad’s insistence that ‘it’s time to
stop letting the best get in the way of the better: Let’s forget about Libre and Gold OA
until we have managed to mandate Green Gratis OA universally.’ 49 Although they
cannot be simply contrasted and opposed to the former (often featuring many of the
same participants), other strategic alliances have focused more on gaining the trust of
the academic community. Accordingly, they have prioritized allaying many of the
48
For an overview of the development of these terms, see:
http://www.arl.org/sparc/publications/articles/gratisandlibre.shtml
49
Stevan Harnad, Open Access: Gratis and Libre, Open Access Archivangelism,
Thursday, May 3, 2012.
26
anxieties with regard to open access publications – including concerns regarding their
quality, stability, authority, sustainability and status with regard to publishers’
copyright licenses and agreements – that have been generated as a result of the
transition toward the digital mode of reproduction and distribution. More often than
not, such alliances have endeavoured to do so by replicating in an online context
many of the scholarly practices associated with the world of print-on-paper
publishing. Witness the way in which the majority of open access book publishers
continue to employ more or less the same quality control procedures, preservation
structures and textual forms as their print counterparts: pre-publication peer review
conducted by scholars who have already established their reputations in the paper
world; preservation carried out by academic libraries; monographs consisting of
numbered pages and chapters arranged in a linear, sequential order and narrative, and
so on. As Sigi Jöttkandt puts it with regard to the strategy of Open Humanities Press
in this respect:
We’re intending OHP as a tangible demonstration to our still generally
sceptical colleagues in the humanities that there is no reason why OA
publishing cannot have the same professional standards as print. We aim to
show that OA is not only academically credible but is in fact being actively
advanced by leading figures in our fields, as evidenced by our editorial
advisory board. Our hope is that OHP will contribute to OA rapidly becoming
standard practice for scholarly publishing in the humanities. 50
50
Sigi Jöttkandt, 'No-fee OA Journals in the Humanities, Three Case Studies: A Presentation
by Open Humanities Press', presented at the Berlin 5 Open Access Conference: From Practice
to Impact: Consequences of Knowledge Dissemination, Padua, September 19, 2007:
http://openhumanitiespress.org/Jottkandt-Berlin5.pdf
27
Relatively few open access publishers, however, have displayed much interest in
combining such an emphasis on achieving universal, free, online access to research
and/or the gaining of trust, with a rigorous critical exploration of the form of the book
itself. 51 And this despite the fact that the ability to re-use material is actually an
essential feature of what has become known as the Budapest-Bethesda-Berlin (BBB)
definition of open access, which is one of the major agreements underlying the
movement. 52 It therefore seems significant that, of the books presently available open
access, only a minority have a license where price and permission barriers to research
are removed, with the result that the research is available under both Gratis and Libre
(re-use) conditions. 53
REIMAGINING THE BOOK, OR RADICAL OPEN ACCESS
Admittedly, there are many in the open access community who regard the more
radical experiments conducted with and on books as highly detrimental to the
strategies of large-scale accessibility and trust respectively. From this perspective,
efforts designed to make open access material available for others to (re)use, copy,
51
Open Humanities Press (http://openhumanitiespress.org/) and Media Commons Press
(http://mediacommons.futureofthebook.org/mcpress/) remain the most notable exceptions on
the formal side of the publishing scale, the majority of experiments with the form of the book
taking place in the informal sphere (e.g. blogbooks self-published by Anthologize, and
crowd-sourced, ‘sprint’ generated books such as Dan Cohen and Tom Scheinfeldt’s Hacking
the Academy: http://hackingtheacademy.org/).
52
See Peter Suber on the BBB definition here:
http://www.earlham.edu/~peters/fos/newsletter/09-02-04.htm, where he also states that two
of the three BBB component definitions (the Bethesda and Berlin statements) require
removing barriers to derivative works.
53
An examination of the licenses used on two of the largest open access book publishing
platforms or directories to date, the OAPEN (Open Access Publishing in Academic
Networks) platform and the DOAB (Directory of Open Access Books), reveals that on the
OAPEN platform (accessed May 6th 2012) 2 of the 966 books are licensed with a CC-BY
license, and 153 with a CC-BY-NC license (which still restricts commercial re-use). On the
DOAB (accessed May 6th 2012) 5 of the 778 books are licensed with a CC-BY license, 215
with CC-BY-NC.
28
reproduce and distribute in any medium, as well as make and distribute derivative
works, coupled with experiments with the form of the book, are seen as being very
much secondary objectives (and even by some as unnecessarily complicating and
diluting open access’s primary goal of making all of the research accessible online
without a paywall). 54 And, indeed, although in many of the more formal open access
definitions (including the important Bethesda and Berlin definitions of open access,
which require removing barriers to derivative works), the right to re-use and reappropriate a scholarly work is acknowledged and recommended, in both theory and
practice a difference between ‘author-side openness’ and ‘reader-side openness’ tends
to be upheld—leaving not much space for the ‘readerly interventions’ that were so
important in opening up the kind of possibilities for ‘reading against the grain’ that
the artist’s book promoted, something we feel (open access) scholarly works should
also strive to encourage and support. 55 This is especially the case with regard to the
publication of books, where a more conservative vision frequently holds sway. For
instance, it is intriguing that in an era in which online texts are generally connected to
a network of other information, data and mobile media environments, the open access
book should for the most part still find itself presented as having definite limits and a
clear, distinct materiality.
But if the ability to re-use material is an essential feature of open access – as, let us
repeat, it is according to the Budapest-Bethesda-Berlin and many of other influential
definitions of the term – then is working toward making all of the research accessible
54
See, for example, Stevan Harnad, Open Access: Gratis and Libre, Open Access
Archivangelism, Thursday, May 3, 2012.
55
For more on author-side and reader-side openness respectively, see Peter Suber, SPARC
OA newsletter: http://www.earlham.edu/~peters/fos/newsletter/03-02-11.htm
29
online on a Gratis basis and/or gaining the trust of the academic community the best
way for the open access movement (including open access book publishing) to
proceed, always and everywhere? If we do indeed wait until we have gained a critical
mass of open access content before taking advantage of the chance the shift from
analogue to digital creates, might it not by then be too late? Does this shift not offer
us the opportunity, through its loosening of much of the stability, authority, and
‘fixity’ of texts, to rethink scholarly publishing, and in the process raise the kind of
fundamental questions for our ideas of authorship, authority, legitimacy, originality,
permanence, copyright, and with them the text and the book, that we really should
have been raising all along? If we miss this opportunity, might we not find ourselves
in a similar situation to that many book artists and publishers have been in since the
1970s, namely, that of merely reiterating and reinforcing established structures and
practices?
Granted, following a Libre open access strategy may on occasion risk coming into
conflict with those more commonly accepted and approved open access strategies (i.e.
those concerned with achieving accessibility and the gaining of trust on a large-scale).
Nevertheless, should open access advocates on occasion not be more open to adopting
and promoting forms of open access that are designed to make material available for
others to (re)use, copy, reproduce, distribute, transmit, translate, modify, remix and
build upon? In particular, should they not be more open to doing so right here, right
now, before things begin to settle down and solidify again and we arrive at a situation
where we have succeeded merely in pushing the movement even further toward rather
weak, watered-down and commercial versions of open access?
30
CONCLUSION
We began by looking at how, in an art world context, the idea and form of the book
have been used to engage critically many of the established cultural institutions, along
with some of the underlying philosophies that inform them. Of particular interest in
this respect is the way in which, with the rise of offset printing and cheaper
production methods and printing techniques in the 1960s, there was a corresponding
increase in access to the means of production and distribution of books. This in turn
led to the emergence of new possibilities and roles that the book could be put to in an
art context, which included democratizing art and critiquing the status quo of the
gallery system. But these changes to the materiality and distribution of the codex
book in particular – as an artistic product as well as a medium – were integrally linked
with questions concerning the nature of both art and the book as such. Book artists
and theorists thus became more and more engaged in the conceptual and practical
exploration of the materiality of the book. In the end, however, the promise of
technological innovation which underpinned the changes with respect to the
production and distribution of artists’ books in the 1960s and 1970s was not enough
to generate any kind of sustainable (albeit repeatedly reviewed, refashioned and
renewed) challenge within the art world over the longer term.
The artist’s book of the 1960s and 1970s therefore clearly had the potential to bring
about a degree of transformation, yet it was unable to elude the cultural practices,
institutions and the market mechanisms that enveloped it for long (including those
developments in financialisation and the art market Solomon-Godeau connects to the
shift to Reaganomics). Consequently, instead of criticising or subverting the
31
established systems of publication and distribution, the artist’s book ended up being
largely integrated into them. 56 Throughout the course of this article we have argued
that its conceptual and material promise notwithstanding, there is a danger of
something similar happening to open access publishing today. Take the way open
access has increasingly come to be adopted by commercial publishers. If one of the
motivating factors behind at least some aspects of the open access movement – not
just the aforementioned open access book publishers in the HSS, but the likes of
PLoS, too – has been to stand up against, and even offer an alternative to, the large,
profit-led firms that have come to dominate the field of academic publishing, recent
years have seen many such commercial publishers experimenting with open access
themselves, even if such experiments have so far been confined largely to journals.57
Most commonly, this situation has resulted in the trialling of ‘author-side’ fees for the
open access publishing of journals, a strategy seen as protecting the interests of the
established publishers, and one which has recently found support in the Finch Report
from a group of representatives of the research, library and publishing communities
convened by David Willetts, the UK Science Minister. 58 But the idea that open access
56
That said, there is currently something of a revival of print, craft and artist's book
publishing taking place in which the paperbound book is being re-imagined in offline
environments. In this post-digital print culture, paper publishing is being used as a new form
of avant-garde social networking that, thanks to its analog nature, is not so easily controlled
by the digital data-gathering commercial hegemonies of Google, Amazon, Facebook et al. For
more, see Alessandro Ludovico, Post-Digital Print - the Mutation of Publishing Since 1984,
Onomatopee, 2012; and Florian Cramer, `Post-Digital Writing', Electronic Book Review,
December, 2012: http://electronicbookreview.com/thread/electropoetics/postal.
57
For more details, see Wilhelm Peekhaus, ‘The Enclosure and Alienation of Academic
Publishing: Lessons for the Professoriate’, tripleC, 10(2), 2012: http://www.triplec.at/index.php/tripleC/article/view/395
58
‘Accessibility, Sustainability, Excellence: How to Expand Access to Research Publications,
Report of the Working Group on Expanding Access to Published Research Findings’, June
18, 2012: http://www.researchinfonet.org/wp-content/uploads/2012/06/Finch-Group-reportFINAL-VERSION.pdf. For one overview of some of the problems that can be identified from
an HSS perspective in the policy direction adopted by Finch and Willetts, see Lucinda
Matthews-Jones, ‘Open Access and the Future of Academic Journals’, Journal of Victorian
Culture Online, November 21, 2012: http://myblogs.informa.com/jvc/2012/11/21/openaccess-and-the-future-of-academic-journals/
32
may represent a commercially viable publishing model has attracted a large amount of
so-called predatory publishers, too, 59 who (like Finch and Willetts) have propagated a
number of misleading and often quite mistaken accounts of open access. 60 The
question is thus raised as to whether the desire to offer a counter-institutional
alternative to the large, established, commercial firms is likely to become somewhat
marginalised and neutralised as a result of open access publishing being seen more
and more by such commercial publishers as just another means of generating a profit.
Will the economic as well as material practices transferred from the printing press
continue to inform and shape our communication systems? As Nick Knouf argues, to
raise this question, ‘is not to damn open access publishing by any means; rather, it is
to say that open access publishing, without a concurrent interrogation of the economic
underpinnings of the scholarly communication system, will only reform the situation
rather than provide a radical alternative.’ 61
With this idea of providing a radical challenge to the current scholarly communication
system in mind, and drawing once again on the brief history of artists’ books as
presented above, might it not be helpful to think of open access less as a project and
model to be implemented, and more as a process of continuous struggle and critical
resistance? Here an analogy can be drawn with the idea of democracy as a process. In
‘Historical Dilemmas of Democracy and Their Contemporary Relevance for
Citizenship’, the political philosopher Etiènne Balibar develops an interesting analysis
of democracy based on a concept of the ‘democratisation of democracy’ he derives
59
For a list of predatory OA publishers see: http://scholarlyoa.com/publishers/
This list has increased from 23 predatory publishers in 2011, to 225 in 2012.
60
See the reference to the research of Peter Murray Rust in Sigi Jöttkandt, ‘No-fee OA
Journals in the Humanities’.
61
Nicholas Knouf, ‘The JJPS Extension: Presenting Academic Performance Information’,
Journal of Journal Performance Studies, 1 (2010).
33
from a reading of Hannah Arendt and Jacques Rancière. For Balibar, the problem
with much of the discourse surrounding democracy is that it perceives the latter as a
model that can be implemented in different contexts (in China or the Middle East, for
instance). He sees discourses of this kind as running two risks in particular. First of
all, in conceptualizing democracy as a model there is a danger of it becoming a
homogenizing force, masking differences and inequalities. Second, when positioned
as a model or a project, democracy also runs the risk of becoming a dominating force
– yet another political regime that takes control and power. According to Balibar, a
more interesting and radical notion of democracy involves focusing on the process of
the democratisation of democracy itself, thus turning democracy into a form of
continuous struggle (or struggles) – or, perhaps better, continuous critical selfreflection. Democracy here is not an established reality, then, nor is it a mere ideal; it
is rather a permanent struggle for democratisation. 62
Can open access be understood in similar terms: less as a homogeneous project
striving to become a dominating model or force, and more as an ongoing critical
struggle, or series of struggles? And can we perhaps locate what some perceive as the
failure of artists’ books to contribute significantly to such a critical struggle after the
1970s to the fact that ultimately they became (incorporated in) dominant institutional
settings themselves – a state of affairs brought about in part by their inability to
address issues of access, experimentation and self-reflexivity in an ongoing critical
manner?
62
Etienne Balibar, ‘Historical Dilemmas of Democracy and Their Contemporary Relevance
for Citizenship’, Rethinking Marxism, 20 (2008).
34
Certainly, one of the advantages of conceptualizing open access as a process of
struggle rather than as a model to be implemented would be that doing so would
create more space for radically different, conflicting, even incommensurable positions
within the larger movement, including those that are concerned with experimenting
critically with the form of the book and the way our system of scholarly
communication currently operates. As we have shown, such radical differences are
often played down in the interests of strategy. To be sure, open access can experience
what Richard Poynder refers to as a ‘bad tempered wrangles’ over relatively ‘minor
issues’ such as ‘metadata, copyright, and distributed versus central archives’. 63 Still,
much of the emphasis has been on the importance of trying to maintain a more or less
unified front (within certain limits, of course) in the face of criticisms from
publishers, governments, lobbyists and so forth, lest its opponents be provided with
further ammunition with which to attack the open access movement, and dilute or
misinterpret its message, or otherwise distract advocates from what they are all
supposed to agree are the main tasks at hand (e.g. achieving universal, free, online
access to research and/or the gaining of trust). Yet it is important not to see the
presence of such differences and conflicts within the open access movement in purely
negative terms – the way they are often perceived by those working in the liberal
tradition, with its ‘rationalist belief in the availability of a universal consensus based
on reason’. 64 (This emphasis on the ‘universal’ is also apparent in fantasies of having
not just universal open access, but one single, fully integrated and indexed global
archive.) In fact if, as we have seen, one of the impulses behind open access is to
make knowledge and research – and with it society – more open and democratic, it
63
Richard Poynder, ‘Time to Walk the Walk’, Open and Shut?, 17 March, 2005:
http://poynder.blogspot.com/2005/03/time-to-walk-talk.html.
64
Chantal Mouffe, On the Political, London, Routledge, 2005, p11.
35
can be argued that the existence of such dissensus will help achieve this ambition.
After all, and as we know from another political philosopher, Chantal Mouffe, far
from placing democracy at risk, a certain degree of conflict and antagonism actually
constitutes the very possibility of democracy. 65 It seems to us that such a critical, selfreflexive, processual, non-goal oriented way of thinking about academic publishing
shares much with the mode of working of the artist - which is why we have argued
that open access today can draw productively on the kind of conceptual openness and
political energy that characterised experimentation with the medium of the book in
the art world of the 1960s and 1970s.