tactics in Stalder 2018
ween media and
political activity.[^77[]{#Page_47 type="pagebreak"
title="47"}^](#c1-note-0077){#c1-note-0077a}
This difference was dissolved entirely by a new generation of
politically motivated artists, activists, and hackers, who transferred
the tactics of civil disobedience -- blockading a building with a
sit-in, for instance -- to the
internet.[^78^](#c1-note-0078){#c1-note-0078a} When, in 1994, the
Zapatista Army of National Liberation rose up in the south of Mexico,
several media projects were c
t
the heart of the situation was not the natural person of the user but
rather the juridical person of the copyright holder. It was according to
the latter\'s interests and preferences that searching was being
reoriented. Amazon has employed similar tactics. In 2014, the online
merchant changed its celebrated recommendation algorithm with the goal
of reducing the presence of books released by irritating publishers that
dared to enter into price negotiations with the
company.[^122^](#c2-note-0122){#c2-no
ccount of
copyright violations.
[121](#c2-note-0121a){#c2-note-0121} Alexander Wragge, "Google-Ranking:
Herabstufung ist 'Zensur light'," *iRights.info* (August 23, 2012),
online.
[122](#c2-note-0122a){#c2-note-0122} Farhad Manjoo,"Amazon\'s Tactics
Confirm Its Critics\' Worst Suspicions," *New York Times: Bits Blog*
(May 23, 2014), online.
[123](#c2-note-0123a){#c2-note-0123} Lucas D. Introna and Helen
Nissenbaum, "Shaping the Web: Why the Politics of Search Engines
Matters," *Information S
tactics in Kelty, Bodo & Allen 2018
nel
together. While some of our collaborators and some in the press did use the term
‘Guerrilla archiving’ to describe the data rescue efforts (Currie and Paris 2017),
I generally did not. The work we did was indeed designed to take advantage of
tactics that allow a small number of actors to resist giant state power. However,
What if We Aren't the Only Guerrillas Out There?
31
if anything, the most direct target of these guerrilla actions in my mind was not
the Trump administration. Instead, the
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