tactics in Stalder 2018
ween media and
political activity.[^77[]{#Page_47 type="pagebreak"
title="47"}^](#c1-note-0077){#c1-note-0077a}
This difference was dissolved entirely by a new generation of
politically motivated artists, activists, and hackers, who transferred
the tactics of civil disobedience -- blockading a building with a
sit-in, for instance -- to the
internet.[^78^](#c1-note-0078){#c1-note-0078a} When, in 1994, the
Zapatista Army of National Liberation rose up in the south of Mexico,
several media projects were c
t
the heart of the situation was not the natural person of the user but
rather the juridical person of the copyright holder. It was according to
the latter\'s interests and preferences that searching was being
reoriented. Amazon has employed similar tactics. In 2014, the online
merchant changed its celebrated recommendation algorithm with the goal
of reducing the presence of books released by irritating publishers that
dared to enter into price negotiations with the
company.[^122^](#c2-note-0122){#c2-no
ccount of
copyright violations.
[121](#c2-note-0121a){#c2-note-0121} Alexander Wragge, "Google-Ranking:
Herabstufung ist 'Zensur light'," *iRights.info* (August 23, 2012),
online.
[122](#c2-note-0122a){#c2-note-0122} Farhad Manjoo,"Amazon\'s Tactics
Confirm Its Critics\' Worst Suspicions," *New York Times: Bits Blog*
(May 23, 2014), online.
[123](#c2-note-0123a){#c2-note-0123} Lucas D. Introna and Helen
Nissenbaum, "Shaping the Web: Why the Politics of Search Engines
Matters," *Information S
tactics in Medak, Mars & WHW 2015
e industries join hands with the
drug cartels and other kinds of information-based
industry to limit the free flow of information.
But laws are there to be broken, and so are protocols of restriction such as encryption. These were
only ever delaying tactics, meant to shore up old
monopoly business for a bit longer. The battle to
free information was the battle that the forces of
détournement largely won. Our defeat lay elsewhere.
While the old culture industries tried to put information back into the p
is sense the autonomists are right, only
it was not so much the actions of the working class
to which the ruling class had to respond in this case,
as what I call the hacker class. They had to recuperate a whole social movement, and they did. So our
tactics have to change.
In the past we were acting like data-punks. Not
so much “here’s three chords, now form your band.”
More like: “Here’s three gigs, now go form your autonomous art collective.” The new tactic might be
more question of being
pedia, which contextualize the work
of a given artist or movement. UbuWeb offers “top
ten” lists by artists or scholars which give insight
not only into the collection but into the work of the
person making the selection.
Monoskop and UbuWeb are tactics for intervening in three kinds of practices, those of the artworld, of publishing and of scholarship. They respond to the current institutional, technical and
political-economic constraints of all three. As it
says in the Communist Manifesto, the for
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