Graziano, Mars & Medak
Learning from #Syllabus
2019


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LEARNING FROM
#SYLLABUS
VALERIA GRAZIANO,
MARCELL MARS,
TOMISLAV MEDAK

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LEARNING FROM #SYLLABUS
VALERIA GRAZIANO, MARCELL MARS, TOMISLAV MEDAK
The syllabus is the manifesto of the 21st century.
—Sean Dockray and Benjamin Forster1
#Syllabus Struggles
In August 2014, Michael Brown, an 18-year-old boy living in Ferguson, Missouri,
was fatally shot by police officer Darren Wilson. Soon after, as the civil protests denouncing police brutality and institutional racism began to mount across the United
States, Dr. Marcia Chatelain, Associate Professor of History and African American
Studies at Georgetown University, launched an online call urging other academics
and teachers ‘to devote the first day of classes to a conversation about Ferguson’ and ‘to recommend texts, collaborate on conversation starters, and inspire
dialogue about some aspect of the Ferguson crisis.’2 Chatelain did so using the
hashtag #FergusonSyllabus.
Also in August 2014, using the hashtag #gamergate, groups of users on 4Chan,
8Chan, Twitter, and Reddit instigated a misogynistic harassment campaign against
game developers Zoë Quinn and Brianna Wu, media critic Anita Sarkeesian, as well as
a number of other female and feminist game producers, journalists, and critics. In the
following weeks, The New Inquiry editors and contributors compiled a reading list and
issued a call for suggestions for their ‘TNI Syllabus: Gaming and Feminism’.3
In June 2015, Donald Trump announced his candidacy for President of the United
States. In the weeks that followed, he became the presumptive Republican nominee,
and The Chronicle of Higher Education introduced the syllabus ‘Trump 101’.4 Historians N.D.B. Connolly and Keisha N. Blain found ‘Trump 101’ inadequate, ‘a mock college syllabus […] suffer[ing] from a number of egregious omissions and inaccuracies’,
failing to include ‘contributions of scholars of color and address the critical subjects
of Trump’s racism, sexism, and xenophobia’. They assembled ‘Trump Syllabus 2.0’.5
Soon after, in response to a video in which Trump engaged in ‘an extremely lewd
conversation about women’ with TV host Billy Bush, Laura Ciolkowski put together a
‘Rape Culture Syllabus’.6

1
2
3
4
5
6

Sean Dockray, Benjamin Forster, and Public Office, ‘README.md’, Hyperreadings, 15 February
2018, https://samiz-dat.github.io/hyperreadings/.
Marcia Chatelain, ‘Teaching the #FergusonSyllabus’, Dissent Magazine, 28 November 2014,
https://www.dissentmagazine.org/blog/teaching-ferguson-syllabus/.
‘TNI Syllabus: Gaming and Feminism’, The New Inquiry, 2 September 2014, https://thenewinquiry.
com/tni-syllabus-gaming-and-feminism/.
‘Trump 101’, The Chronicle of Higher Education, 19 June 2016, https://www.chronicle.com/article/
Trump-Syllabus/236824/.
N.D.B. Connolly and Keisha N. Blain, ‘Trump Syllabus 2.0’, Public Books, 28 June 2016, https://
www.publicbooks.org/trump-syllabus-2-0/.
Laura Ciolkowski, ‘Rape Culture Syllabus’, Public Books, 15 October 2016, https://www.
publicbooks.org/rape-culture-syllabus/.

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In April 2016, members of the Standing Rock Sioux tribe established the Sacred Stone
Camp and started the protest against the Dakota Access Pipeline, the construction of
which threatened the only water supply at the Standing Rock Reservation. The protest at the site of the pipeline became the largest gathering of native Americans in
the last 100 years and they earned significant international support for their ReZpect
Our Water campaign. As the struggle between protestors and the armed forces unfolded, a group of Indigenous scholars, activists, and supporters of the struggles of
First Nations people and persons of color, gathered under the name the NYC Stands
for Standing Rock Committee, put together #StandingRockSyllabus.7
The list of online syllabi created in response to political struggles has continued to
grow, and at present includes many more examples:
All Monuments Must Fall Syllabus
#Blkwomensyllabus
#BLMSyllabus
#BlackIslamSyllabus
#CharlestonSyllabus
#ColinKaepernickSyllabus
#ImmigrationSyllabus
Puerto Rico Syllabus (#PRSyllabus)
#SayHerNameSyllabus
Syllabus for White People to Educate Themselves
Syllabus: Women and Gender Non-Conforming People Writing about Tech
#WakandaSyllabus
What To Do Instead of Calling the Police: A Guide, A Syllabus, A Conversation, A
Process
#YourBaltimoreSyllabus
It would be hard to compile a comprehensive list of all the online syllabi that have
been created by social justice movements in the last five years, especially, but not
exclusively, those initiated in North America in the context of feminist and anti-racist
activism. In what is now a widely spread phenomenon, these political struggles use
social networks and resort to the hashtag template ‘#___Syllabus’ to issue calls for
the bottom-up aggregation of resources necessary for political analysis and pedagogy
centering on their concerns. For this reason, we’ll call this phenomenon ‘#Syllabus’.
During the same years that saw the spread of the #Syllabus phenomenon, university
course syllabi have also been transitioning online, often in a top-down process initiated
by academic institutions, which has seen the syllabus become a contested document
in the midst of increasing casualization of teaching labor, expansion of copyright protections, and technology-driven marketization of education.
In what follows, we retrace the development of the online syllabus in both of these
contexts, to investigate the politics enmeshed in this new media object. Our argument

7

‘#StandingRockSyllabus’, NYC Stands with Standing Rock, 11 October 2016, https://
nycstandswithstandingrock.wordpress.com/standingrocksyllabus/.

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is that, on the one hand, #Syllabus names the problem of contemporary political culture as pedagogical in nature, while, on the other hand, it also exposes academicized
critical pedagogy and intellectuality as insufficiently political in their relation to lived
social reality. Situating our own stakes as both activists and academics in the present
debate, we explore some ways in which the radical politics of #Syllabus could be supported to grow and develop as an articulation of solidarity between amateur librarians
and radical educators.
#Syllabus in Historical Context: Social Movements and Self-Education
When Professor Chatelain launched her call for #FergusonSyllabus, she was mainly
addressing a community of fellow educators:
I knew Ferguson would be a challenge for teachers: When schools opened across
the country, how were they going to talk about what happened? My idea was simple, but has resonated across the country: Reach out to the educators who use
Twitter. Ask them to commit to talking about Ferguson on the first day of classes.
Suggest a book, an article, a film, a song, a piece of artwork, or an assignment that
speaks to some aspect of Ferguson. Use the hashtag: #FergusonSyllabus.8
Her call had a much greater resonance than she had originally anticipated as it reached
beyond the limits of the academic community. #FergusonSyllabus had both a significant impact in shaping the analysis and the response to the shooting of Michael
Brown, and in inspiring the many other #Syllabus calls that soon followed.
The #Syllabus phenomenon comprises different approaches and modes of operating. In some cases, the material is clearly claimed as the creation of a single individual, as in the case of #BlackLivesMatterSyllabus, which is prefaced on the project’s
landing page by a warning to readers that ‘material compiled in this syllabus should
not be duplicated without proper citation and attribution.’9 A very different position on
intellectual property has been embraced by other #Syllabus interventions that have
chosen a more commoning stance. #StandingRockSyllabus, for instance, is introduced as a crowd-sourced process and as a useful ‘tool to access research usually
kept behind paywalls.’10
The different workflows, modes of engagements, and positioning in relation to
intellectual property make #Syllabus readable as symptomatic of the multiplicity
that composes social justice movements. There is something old school—quite
literally—about the idea of calling a list of online resources a ‘syllabus’; a certain
quaintness, evoking thoughts of teachers and homework. This is worthy of investigation especially if contrasted with the attention dedicated to other online cultural
phenomena such as memes or fake news. Could it be that the online syllabus offers

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Marcia Chatelain, ‘How to Teach Kids About What’s Happening in Ferguson’, The Atlantic, 25
August 2014, https://www.theatlantic.com/education/archive/2014/08/how-to-teach-kids-aboutwhats-happening-in-ferguson/379049/.
Frank Leon Roberts, ‘Black Lives Matter: Race, Resistance, and Populist Protest’, 2016, http://
www.blacklivesmattersyllabus.com/fall2016/.
‘#StandingRockSyllabus’, NYC Stands with Standing Rock, 11 October 2016, https://
nycstandswithstandingrock.wordpress.com/standingrocksyllabus/.

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a useful, fresh format precisely for the characteristics that foreground its connections to older pedagogical traditions and techniques, predating digital cultures?
#Syllabus can indeed be analyzed as falling within a long lineage of pedagogical tools
created by social movements to support processes of political subjectivation and the
building of collective consciousness. Activists and militant organizers have time and
again created and used various textual media objects—such as handouts, pamphlets,
cookbooks, readers, or manifestos—to facilitate a shared political analysis and foment
mass political mobilization.
In the context of the US, anti-racist movements have historically placed great emphasis on critical pedagogy and self-education. In 1964, the Council of Federated Organizations (an alliance of civil rights initiatives) and the Student Nonviolent
Coordinating Committee (SNCC), created a network of 41 temporary alternative
schools in Mississippi. Recently, the Freedom Library Project, a campaign born out
of #FergusonSyllabus to finance under-resourced pedagogical initiatives, openly
referenced this as a source of inspiration. The Freedom Summer Project of 1964
brought hundreds of activists, students, and scholars (many of whom were white)
from the north of the country to teach topics and issues that the discriminatory
state schools would not offer to black students. In the words of an SNCC report,
Freedom Schools were established following the belief that ‘education—facts to
use and freedom to use them—is the basis of democracy’,11 a conviction echoed
by the ethos of contemporary #Syllabus initiatives.
Bob Moses, a civil rights movement leader who was the head of the literary skills initiative in Mississippi, recalls the movement’s interest, at the time, in teaching methods
that used the very production of teaching materials as a pedagogical tool:
I had gotten hold of a text and was using it with some adults […] and noticed that
they couldn’t handle it because the pictures weren’t suited to what they knew […]
That got me into thinking about developing something closer to what people were
doing. What I was interested in was the idea of training SNCC workers to develop
material with the people we were working with.12
It is significant that for him the actual use of the materials the group created was much
less important than the process of producing the teaching materials together. This focus
on what could be named as a ‘pedagogy of teaching’, or perhaps more accurately ‘the
pedagogy of preparing teaching materials’, is also a relevant mechanism at play in the
current #Syllabus initiatives, as their crowdsourcing encourages different kinds of people
to contribute what they feel might be relevant resources for the broader movement.
Alongside the crucial import of radical black organizing, another relevant genealogy in
which to place #Syllabus would be the international feminist movement and, in particular, the strategies developed in the 70s campaign Wages for Housework, spearheaded

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12

Daniel Perlstein, ‘Teaching Freedom: SNCC and the Creation of the Mississippi Freedom Schools’,
History of Education Quarterly 30.3 (Autumn 1990): 302.
Perlstein, ‘Teaching Freedom’: 306.

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by Selma James and Silvia Federici. The Wages for Housework campaign drove home
the point that unwaged reproductive labor provides a foundation for capitalist exploitation. They wanted to encourage women to denaturalize and question the accepted
division of labor into remunerated work outside the house and labor of love within
the confines of domesticity, discussing taboo topics such as ‘prostitution as socialized housework’ and ‘forced sterilization’ as issues impacting poor, often racialized,
women. The organizing efforts of Wages for Housework held political pedagogy at their
core. They understood that that pedagogy required:
having literature and other materials available to explain our goals, all written in a
language that women can understand. We also need different types of documents,
some more theoretical, others circulating information about struggles. It is important
that we have documents for women who have never had any political experience.
This is why our priority is to write a popular pamphlet that we can distribute massively and for free—because women have no money.13
The obstacles faced by the Wages for Housework campaign were many, beginning
with the issue of how to reach a dispersed constituency of isolated housewives
and how to keep the revolutionary message at the core of their claims accessible
to different groups. In order to tackle these challenges, the organizers developed
a number of innovative communication tactics and pedagogical tools, including
strategies to gain mainstream media coverage, pamphlets and leaflets translated
into different languages,14 a storefront shop in Brooklyn, and promotional tables at
local events.
Freedom Schools and the Wages for Housework campaign are only two amongst
the many examples of the critical pedagogies developed within social movements.
The #Syllabus phenomenon clearly stands in the lineage of this history, yet we should
also highlight its specificity in relation to the contemporary political context in which it
emerged. The #Syllabus acknowledges that since the 70s—and also due to students’
participation in protests and their display of solidarity with other political movements—
subjects such as Marxist critical theory, women studies, gender studies, and African
American studies, together with some of the principles first developed in critical pedagogy, have become integrated into the educational system. The fact that many initiators of #Syllabus initiatives are women and Black academics speaks to this historical
shift as an achievement of that period of struggles. However, the very necessity felt by
these educators to kick-start their #Syllabus campaigns outside the confines of academia simultaneously reveals the difficulties they encounter within the current privatized and exclusionary educational complex.

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Silvia Federici and Arlen Austin (eds) The New York Wages for Housework Committee 1972-1977:
History, Theory and Documents. New York: Autonomedia, 2017: 37.
Some of the flyers and pamphlets were digitized by MayDay Rooms, ‘a safe haven for historical
material linked to social movements, experimental culture and the radical expression of
marginalised figures and groups’ in London, and can be found in their online archive: ‘Wages
for Housework: Pamphlets – Flyers – Photographs’, MayDay Rooms, http://maydayrooms.org/
archives/wages-for-housework/wfhw-pamphlets-flyers-photographs/.

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#Syllabus as a Media Object
Besides its contextualization within the historical legacy of previous grassroots mobilizations, it is also necessary to discuss #Syllabus as a new media object in its own
right, in order to fully grasp its relevance for the future politics of knowledge production and transmission.
If we were to describe this object, a #Syllabus would be an ordered list of links to
scholarly texts, news reports, and audiovisual media, mostly aggregated through a
participatory and iterative process, and created in response to political events indicative of larger conditions of structural oppression. Still, as we have seen, #Syllabus
as a media object doesn’t follow a strict format. It varies based on the initial vision
of their initiators, political causes, and social composition of the relevant struggle.
Nor does it follow the format of traditional academic syllabi. While a list of learning
resources is at the heart of any syllabus, a boilerplate university syllabus typically
also includes objectives, a timetable, attendance, coursework, examination, and an
outline of the grading system used for the given course. Relieved of these institutional
requirements, the #Syllabus typically includes only a reading list and a hashtag. The
reading list provides resources for understanding what is relevant to the here and
now, while the hashtag provides a way to disseminate across social networks the call
to both collectively edit and teach what is relevant to the here and now. Both the list
and the hashtag are specificities and formal features of the contemporary (internet)
culture and therefore merit further exploration in relation to the social dynamics at
play in #Syllabus initiatives.
The different phases of the internet’s development approached the problem of the
discoverability of relevant information in different ways. In the early days, the Gopher
protocol organized information into a hierarchical file tree. With the rise of World Wide
Web (WWW), Yahoo tried to employ experts to classify and catalog the internet into
a directory of links. That seemed to be a successful approach for a while, but then
Google (founded in 1998) came along and started to use a webgraph of links to rank
the importance of web pages relative to a given search query.
In 2005, Clay Shirky wrote the essay ‘Ontology is Overrated: Categories, Links and
Tags’,15 developed from his earlier talk ‘Folksonomies and Tags: The Rise of User-Developed Classification’. Shirky used Yahoo’s attempt to categorize the WWW to argue
against any attempt to classify a vast heterogenous body of information into a single
hierarchical categorical system. In his words: ‘[Yahoo] missed [...] that, if you’ve got
enough links, you don’t need the hierarchy anymore. There is no shelf. There is no file
system. The links alone are enough.’ Those words resonated with many. By following
simple formatting rules, we, the internet users, whom Time magazine named Person of
the Year in 2006, proved that it is possible to collectively write the largest encyclopedia
ever. But, even beyond that, and as per Shirky’s argument, if enough of us organized
our own snippets of the vast body of the internet, we could replace old canons, hierarchies, and ontologies with folksonomies, social bookmarks, and (hash)tags.

15

Clay Shirky, ‘Ontology Is Overrated: Categories, Links, and Tags’, 2005, http://shirky.com/writings/
herecomeseverybody/ontology_overrated.html.

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Very few who lived through those times would have thought that only a few years later
most user-driven services would be acquired by a small number of successful companies and then be shut down. Or, that Google would decide not to include the biggest
hashtag-driven platform, Twitter, into its search index and that the search results on
its first page would only come from a handful of usual suspects: media conglomerates, Wikipedia, Facebook, LinkedIn, Amazon, Reddit, Quora. Or, that Twitter would
become the main channel for the racist, misogynist, fascist escapades of the President
of United States.
This internet folk naivety—stoked by an equally enthusiastic, venture-capital-backed
startup culture—was not just naivety. This was also a period of massive experimental
use of these emerging platforms. Therefore, this history would merit to be properly
revisited and researched. In this text, however, we can only hint to this history: to contextualize how the hashtag as a formalization initially emerged, and how with time the
user-driven web lost some of its potential. Nonetheless, hashtags today still succeed in
propagating political mobilizations in the network environment. Some will say that this
propagation is nothing but a reflection of the internet as a propaganda machine, and
there’s no denying that hashtags do serve a propaganda function. However, it equally
matters that hashtags retain the capacity to shape coordination and self-organization,
and they are therefore a reflection of the internet as an organization machine.
As mentioned, #Syllabus as a media object is an ordered list of links to resources.
In the long history of knowledge retrieval systems and attempts to help users find
relevant information from big archives, the list on the internet continues in the tradition of the index card catalog in libraries, of charts in the music industry, or mixtapes
and playlists in popular culture, helping people tell their stories of what is relevant and
what isn’t through an ordered sequence of items. The list (as a format) together with
the hashtag find themselves in the list (pun intended) of the most iconic media objects
of the internet. In the network media environment, being smart in creating new lists
became the way to displace old lists of relevance, the way to dismantle canons, the
way to unlearn. The way to become relevant.
The Academic Syllabus Migrates Online
#Syllabus interventions are a challenge issued by political struggles to educators as
they expose a fundamental contradiction in the operations of academia. While critical pedagogies of yesteryear’s social movements have become integrated into the
education system, the radical lessons that these pedagogies teach students don’t
easily reconcile with their experience: professional practice courses, the rethoric of
employability and compulsory internships, where what they learn is merely instrumental, leaves them wondering how on earth they are to apply their Marxism or feminism
to their everyday lives?
Cognitive dissonance is at the basis of degrees in the liberal arts. And to make things
worse, the marketization of higher education, the growing fees and the privatization
of research has placed universities in a position where they increasingly struggle to
provide institutional space for critical interventions in social reality. As universities become more dependent on the ‘customer satisfaction’ of their students for survival, they
steer away from heated political topics or from supporting faculty members who might
decide to engage with them. Borrowing the words of Stefano Harney and Fred Moten,

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‘policy posits curriculum against study’,16 creating the paradoxical situation wherein
today’s universities are places in which it is possible to do almost everything except
study. What Harney and Moten propose instead is the re-appropriation of the diffuse
capacity of knowledge generation that stems from the collective processes of selforganization and commoning. As Moten puts it: ‘When I think about the way we use the
term ‘study,’ I think we are committed to the idea that study is what you do with other
people.’17 And it is this practice of sharing a common repertoire—what Moten and
Harney call ‘rehearsal’18—that is crucially constitutive of a crowdsourced #Syllabus.
This contradiction and the tensions it brings to contemporary neoliberal academia can
be symptomatically observed in the recent evolution of the traditional academic syllabus. As a double consequence of (some) critical pedagogies becoming incorporated
into the teaching process and universities striving to reduce their liability risks, academic syllabi have become increasingly complex and extensive documents. They are
now understood as both a ‘social contract’ between the teachers and their students,
and ‘terms of service’19 between the institution providing educational services and the
students increasingly framed as sovereign consumers making choices in the market of
educational services. The growing official import of the syllabus has had the effect that
educators have started to reflect on how the syllabus translates the power dynamics
into their classroom. For instance, the critical pedagogue Adam Heidebrink-Bruno has
demanded that the syllabus be re-conceived as a manifesto20—a document making
these concerns explicit. And indeed, many academics have started to experiment with
the form and purpose of the syllabus, opening it up to a process of co-conceptualization with their students, or proposing ‘the other syllabus’21 to disrupt asymmetries.
At the same time, universities are unsurprisingly moving their syllabi online. A migration
that can be read as indicative of three larger structural shifts in academia.
First, the push to make syllabi available online, initiated in the US, reinforces the differential effects of reputation economy. It is the Ivy League universities and their professorial star system that can harness the syllabus to advertise the originality of their
scholarship, while the underfunded public universities and junior academics are burdened with teaching the required essentials. This practice is tied up with the replication
in academia of the different valorization between what is considered to be the labor of
production (research) and that of social reproduction (teaching). The low esteem (and
corresponding lower rewards and remuneration) for the kinds of intellectual labors that
can be considered labors of care—editing journals, reviewing papers or marking, for
instance—fits perfectly well with the gendered legacies of the academic institution.

Stefano Harney and Fred Moten, The Undercommons: Fugitive Planning & Black Study, New York:
Autonomedia, 2013, p. 81.
17 Harney and Moten, The Undercommons, p. 110.
18 Harney and Moten, The Undercommons, p. 110.
19 Angela Jenks, ‘It’s In The Syllabus’, Teaching Tools, Cultural Anthropology website, 30 June 2016,
https://culanth.org/fieldsights/910-it-s-in-the-syllabu/.
20 Adam Heidebrink-Bruno, ‘Syllabus as Manifesto: A Critical Approach to Classroom Culture’,
Hybrid Pedagogy, 28 August 2014, http://hybridpedagogy.org/syllabus-manifesto-criticalapproach-classroom-culture/.
21 Lucy E. Bailey, ‘The “Other” Syllabus: Rendering Teaching Politics Visible in the Graduate
Pedagogy Seminar’, Feminist Teacher 20.2 (2010): 139–56.
16

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Second, with the withdrawal of resources to pay precarious and casualized academics during their ‘prep’ time (that is, the time in which they can develop new
course material, including assembling new lists of references, updating their courses as well as the methodologies through which they might deliver these), syllabi
now assume an ambivalent role between the tendencies for collectivization and
individualization of insecurity. The reading lists contained in syllabi are not covered
by copyrights; they are like playlists or recipes, which historically had the effect of
encouraging educators to exchange lesson plans and make their course outlines
freely available as a valuable knowledge common. Yet, in the current climate where
universities compete against each other, the authorial function is being extended
to these materials too. Recently, US universities have been leading a trend towards
the interpretation of the syllabus as copyrightable material, an interpretation that
opened up, as would be expected, a number of debates over who is a syllabus’
rightful owner, whether the academics themselves or their employers. If the latter interpretation were to prevail, this would enable universities to easily replace
academics while retaining their contributions to the pedagogical offer. The fruits of
a teacher’s labor could thus be turned into instruments of their own deskilling and
casualization: why would universities pay someone to write a course when they can
recycle someone else’s syllabus and get a PhD student or a precarious post doc to
teach the same class at a fraction of the price?
This tendency to introduce a logic of property therefore spurs competitive individualism and erasure of contributions from others. Thus, crowdsourcing the syllabus
in the context of growing precarization of labor risks remaining a partial process,
as it might heighten the anxieties of those educators who do not enjoy the security
of a stable job and who are therefore the most susceptible to the false promises of
copyright enforcement and authorship understood as a competitive, small entrepreneurial activity. However, when inserted in the context of live, broader political
struggles, the opening up of the syllabus could and should be an encouragement
to go in the opposite direction, providing a ground to legitimize the collective nature
of the educational process and to make all academic resources available without
copyright restrictions, while devising ways to secure the proper attribution and the
just remuneration of everyone’s labor.
The introduction of the logic of property is hard to challenge as it is furthered by commercial academic publishers. Oligopolists, such as Elsevier, are not only notorious for
using copyright protections to extract usurious profits from the mostly free labor of
those who write, peer review, and edit academic journals,22 but they are now developing all sorts of metadata, metrics, and workflow systems that are increasingly becoming central for teaching and research. In addition to their publishing business, Elsevier
has expanded its ‘research intelligence’ offering, which now encompasses a whole
range of digital services, including the Scopus citation database; Mendeley reference
manager; the research performance analytics tools SciVal and Research Metrics; the
centralized research management system Pure; the institutional repository and pub-

22 Vincent Larivière, Stefanie Haustein, and Philippe Mongeon, ‘The Oligopoly of Academic
Publishers in the Digital Era’, PLoS ONE 10.6 (10 June 2015),https://journals.plos.org/plosone/
article?id=10.1371/journal.pone.0127502/.

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lishing platform Bepress; and, last but not least, grant discovery and funding flow tools
Funding Institutional and Elsevier Funding Solutions. Given how central digital services
are becoming in today’s universities, whoever owns these platforms is the university.
Third, the migration online of the academic syllabus falls into larger efforts by universities to ‘disrupt’ the educational system through digital technologies. The introduction
of virtual learning environments has led to lesson plans, slides, notes, and syllabi becoming items to be deposited with the institution. The doors of public higher education are being opened to commercial qualification providers by means of the rise in
metrics-based management, digital platforming of university services, and transformation of students into consumers empowered to make ‘real-time’ decisions on how to
spend their student debt.23 Such neoliberalization masquerading behind digitization
is nowhere more evident than in the hype that was generated around Massive Open
Online Courses (MOOCs), exactly at the height of the last economic crisis.
MOOCs developed gradually from the Massachusetts Institute of Techology’s (MIT) initial experiments with opening up its teaching materials to the public through the OpenCourseWare project in 2001. By 2011, MOOCs were saluted as a full-on democratization of access to ‘Ivy-League-caliber education [for] the world’s poor.’24 And yet, their
promise quickly deflated following extremely low completion rates (as low as 5%).25
Believing that in fifty years there will be no more than 10 institutions globally delivering
higher education,26 by the end of 2013 Sebastian Thrun (Google’s celebrated roboticist
who in 2012 founded the for-profit MOOC platform Udacity), had to admit that Udacity
offered a ‘lousy product’ that proved to be a total failure with ‘students from difficult
neighborhoods, without good access to computers, and with all kinds of challenges in
their lives.’27 Critic Aaron Bady has thus rightfully argued that:
[MOOCs] demonstrate what the technology is not good at: accreditation and mass
education. The MOOC rewards self-directed learners who have the resources and
privilege that allow them to pursue learning for its own sake [...] MOOCs are also a
really poor way to make educational resources available to underserved and underprivileged communities, which has been the historical mission of public education.28
Indeed, the ‘historical mission of public education’ was always and remains to this
day highly contested terrain—the very idea of a public good being under attack by
dominant managerial techniques that try to redefine it, driving what Randy Martin

23 Ben Williamson, ‘Number Crunching: Transforming Higher Education into “Performance Data”’,
Medium, 16 August 2018, https://medium.com/ussbriefs/number-crunching-transforming-highereducation-into-performance-data-9c23debc4cf7.
24 Max Chafkin, ‘Udacity’s Sebastian Thrun, Godfather Of Free Online Education, Changes Course’,
FastCompany, 14 November 2013, https://www.fastcompany.com/3021473/udacity-sebastianthrun-uphill-climb/.
25 ‘The Rise (and Fall?) Of the MOOC’, Oxbridge Essays, 14 November 2017, https://www.
oxbridgeessays.com/blog/rise-fall-mooc/.
26 Steven Leckart, ‘The Stanford Education Experiment Could Change Higher Learning Forever’,
Wired, 20 March 2012, https://www.wired.com/2012/03/ff_aiclass/.
27 Chafkin, ‘Udacity’s Sebastian Thrun’.
28 Aaron Bady, ‘The MOOC Moment and the End of Reform’, Liberal Education 99.4 (Fall 2013),
https://www.aacu.org/publications-research/periodicals/mooc-moment-and-end-reform.

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aptly called the ‘financialization of daily life.’29 The failure of MOOCs finally points to a
broader question, also impacting the vicissitudes of #Syllabus: Where will actual study
practices find refuge in the social, once the social is made directly productive for capital at all times? Where will study actually ‘take place’, in the literal sense of the phrase,
claiming the resources that it needs for co-creation in terms of time, labor, and love?
Learning from #Syllabus
What have we learned from the #Syllabus phenomenon?
The syllabus is the manifesto of 21st century.
Political struggles against structural discrimination, oppression, and violence in the
present are continuing the legacy of critical pedagogies of earlier social movements
that coupled the process of political subjectivation with that of collective education.
By creating effective pedagogical tools, movements have brought educators and students into the fold of their struggles. In the context of our new network environment,
political struggles have produced a new media object: #Syllabus, a crowdsourced list
of resources—historic and present—relevant to a cause. By doing so, these struggles
adapt, resist, and live in and against the networks dominated by techno-capital, with
all of the difficulties and contradictions that entails.
What have we learned from the academic syllabus migrating online?
In the contemporary university, critical pedagogy is clashing head-on with the digitization of higher education. Education that should empower and research that should
emancipate are increasingly left out in the cold due to the data-driven marketization
of academia, short-cutting the goals of teaching and research to satisfy the fluctuating demands of labor market and financial speculation. Resistance against the capture of data, research workflows, and scholarship by means of digitization is a key
struggle for the future of mass intellectuality beyond exclusions of class, disability,
gender, and race.
What have we learned from #Syllabus as a media object?
As old formats transform into new media objects, the digital network environment defines the conditions in which these new media objects try to adjust, resist, and live. A
right intuition can intervene and change the landscape—not necessarily for the good,
particularly if the imperatives of capital accumulation and social control prevail. We
thus need to re-appropriate the process of production and distribution of #Syllabus
as a media object in its totality. We need to build tools to collectively control the workflows that are becoming the infrastructures on top of which we collaboratively produce
knowledge that is vital for us to adjust, resist, and live. In order to successfully intervene in the world, every aspect of production and distribution of these new media objects becomes relevant. Every single aspect counts. The order of items in a list counts.
The timestamp of every version of the list counts. The name of every contributor to

29 Randy Martin, Financialization Of Daily Life, Philadelphia: Temple University Press, 2002.

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127

every version of the list counts. Furthermore, the workflow to keep track of all of these
aspects is another complex media object—a software tool of its own—with its own order and its own versions. It is a recursive process of creating an autonomous ecology.
#Syllabus can be conceived as a recursive process of versioning lists, pointing to textual, audiovisual, or other resources. With all of the linked resources publicly accessible to all; with all versions of the lists editable by all; with all of the edits attributable to
their contributors; with all versions, all linked resources, all attributions preservable by
all, just such an autonomous ecology can be made for #Syllabus. In fact, Sean Dockray, Benjamin Forster, and Public Office have already proposed such a methodology in
their Hyperreadings, a forkable readme.md plaintext document on GitHub. They write:
A text that by its nature points to other texts, the syllabus is already a relational
document acknowledging its own position within a living field of knowledge. It is
decidedly not self-contained, however it often circulates as if it were.
If a syllabus circulated as a HyperReadings document, then it could point directly to the texts and other media that it aggregates. But just as easily as it circulates, a HyperReadings syllabus could be forked into new versions: the syllabus
is changed because there is a new essay out, or because of a political disagreement, or because following the syllabus produced new suggestions. These forks
become a family tree where one can follow branches and trace epistemological
mutations.30
It is in line with this vision, which we share with the HyperReadings crew, and in line
with our analysis, that we, as amateur librarians, activists, and educators, make our
promise beyond the limits of this text.
The workflow that we are bootstrapping here will keep in mind every aspect of the media object syllabus (order, timestamp, contributor, version changes), allowing diversity
via forking and branching, and making sure that every reference listed in a syllabus
will find its reference in a catalog which will lead to the actual material, in digital form,
needed for the syllabus.
Against the enclosures of copyright, we will continue building shadow libraries and
archives of struggles, providing access to resources needed for the collective processes of education.
Against the corporate platforming of workflows and metadata, we will work with social
movements, political initiatives, educators, and researchers to aggregate, annotate,
version, and preserve lists of resources.
Against the extractivism of academia, we will take care of the material conditions that
are needed for such collective thinking to take place, both on- and offline.

30 Sean Dockray, Benjamin Forster, and Public Office, ‘README.md’, Hyperreadings, 15 February
2018, https://samiz-dat.github.io/hyperreadings/.

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Bibliography
Bady, Aaron. ‘The MOOC Moment and the End of Reform’, Liberal Education 99.4 (Fall 2013), https://
www.aacu.org/publications-research/periodicals/mooc-moment-and-end-reform/.
Bailey, Lucy E. ‘The “Other” Syllabus: Rendering Teaching Politics Visible in the Graduate Pedagogy
Seminar’, Feminist Teacher 20.2 (2010): 139–56.
Chafkin, Max. ‘Udacity’s Sebastian Thrun, Godfather Of Free Online Education, Changes Course’,
FastCompany, 14 November 2013, https://www.fastcompany.com/3021473/udacity-sebastianthrun-uphill-climb/.
Chatelain, Marcia. ‘How to Teach Kids About What’s Happening in Ferguson’, The Atlantic, 25 August
2014, https://www.theatlantic.com/education/archive/2014/08/how-to-teach-kids-about-whatshappening-in-ferguson/379049/.
_____. ‘Teaching the #FergusonSyllabus’, Dissent Magazine, 28 November 2014, https://www.dissentmagazine.org/blog/teaching-ferguson-syllabus/.
Ciolkowski, Laura. ‘Rape Culture Syllabus’, Public Books, 15 October 2016, https://www.publicbooks.
org/rape-culture-syllabus/.
Connolly, N.D.B. and Keisha N. Blain. ‘Trump Syllabus 2.0’, Public Books, 28 June 2016, https://www.
publicbooks.org/trump-syllabus-2-0/.
Dockray, Sean, Benjamin Forster, and Public Office. ‘README.md’, HyperReadings, 15 February 2018,
https://samiz-dat.github.io/hyperreadings/.
Federici, Silvia, and Arlen Austin (eds) The New York Wages for Housework Committee 1972-1977: History, Theory, Documents, New York: Autonomedia, 2017.
Harney, Stefano, and Fred Moten, The Undercommons: Fugitive Planning & Black Study, New York:
Autonomedia, 2013.
Heidebrink-Bruno, Adam. ‘Syllabus as Manifesto: A Critical Approach to Classroom Culture’, Hybrid
Pedagogy, 28 August 2014, http://hybridpedagogy.org/syllabus-manifesto-critical-approach-classroom-culture/.
Jenks, Angela. ‘It’s In The Syllabus’, Teaching Tools, Cultural Anthropology website, 30 June 2016,
https://culanth.org/fieldsights/910-it-s-in-the-syllabus/.
Larivière, Vincent, Stefanie Haustein, and Philippe Mongeon, ‘The Oligopoly of Academic Publishers in the Digital Era’, PLoS ONE 10.6 (10 June 2015), https://journals.plos.org/plosone/
article?id=10.1371/journal.pone.0127502/.
Leckart, Steven. ‘The Stanford Education Experiment Could Change Higher Learning Forever’, Wired,
20 March 2012, https://www.wired.com/2012/03/ff_aiclass/.
Martin, Randy. Financialization Of Daily Life, Philadelphia: Temple University Press, 2002.
Perlstein, Daniel. ‘Teaching Freedom: SNCC and the Creation of the Mississippi Freedom Schools’,
History of Education Quarterly 30.3 (Autumn 1990).
Roberts, Frank Leon. ‘Black Lives Matter: Race, Resistance, and Populist Protest’, 2016, http://www.
blacklivesmattersyllabus.com/fall2016/.
‘#StandingRockSyllabus’, NYC Stands with Standing Rock, 11 October 2016, https://nycstandswithstandingrock.wordpress.com/standingrocksyllabus/.
Shirky, Clay. ‘Ontology Is Overrated: Categories, Links, and Tags’, 2005, http://shirky.com/writings/
herecomeseverybody/ontology_overrated.html.
‘The Rise (and Fall?) Of the MOOC’, Oxbridge Essays, 14 November 2017, https://www.oxbridgeessays.
com/blog/rise-fall-mooc/.
‘TNI Syllabus: Gaming and Feminism’, The New Inquiry, 2 September 2014, https://thenewinquiry.com/
tni-syllabus-gaming-and-feminism/.
‘Trump 101’, The Chronicle of Higher Education, 19 June 2016, https://www.chronicle.com/article/
Trump-Syllabus/236824/.
‘Wages for Housework: Pamphlets – Flyers – Photographs,’ MayDay Rooms, http://maydayrooms.org/
archives/wages-for-housework/wfhw-pamphlets-flyers-photographs/.
Williamson, Ben. ‘Number Crunching: Transforming Higher Education into “Performance Data”’,
Medium, 16 August 2018, https://medium.com/ussbriefs/number-crunching-transforming-highereducation-into-performance-data-9c23debc4cf7/.


WHW
There Is Something Political in the City Air
2016


What, How & for Whom / WHW

“There is something political in the city air”*

The curatorial collective What,
How & for Whom / WHW, based
in Zagreb and Berlin, examine
the interconnections between
contemporary art and political and
social strata, including the role of art
institutions in contemporary society.
In the present essay, their discussion
of recent projects they curated
highlights the struggle for access to
knowledge and the free distribution
of information, which in Croatia also
means confronting the pressures
of censorship and revisionism
in the writing of history and the
construction of the future.

Contemporary art’s attempts to come to terms with its evasions in delivering on the promise of its own intrinsic capacity to propose alternatives, and
to do better in the constant game of staying ahead of institutional closures
and marketization, are related to a broader malady in leftist politics. The
crisis of organizational models and modes of political action feels especially acute nowadays, after the latest waves of massive political mobilization
and upheaval embodied in such movements as the Arab Spring and Occupy and the widespread social protests in Southern Europe against austerity
measures – and the failure of these movements to bring about structural
changes. As we witnessed in the dramatic events that unfolded through the
spring and summer of 2015, even in Greece, where Syriza was brought to
power, the people’s will behind newly elected governments proved insufficient to change the course of austerity politics in Europe. Simultaneously,
a series of conditional gains and effective defeats gave rise to the alarming
ascent of radical right-wing populism, against which the left has failed to
provide any real vision or driving force.
Both the practice of political articulation and the political practices of
art have been affected by the hollowing and disabling of democracy related
to the ascendant hegemony of the neoliberal rationale that shapes every
domain of our lives in accordance with a specific image of economics,1
as well as the problematic “embrace of localism and autonomy by much
of the left as the pure strategy”2 and the left’s inability to destabilize the
dominant world-view and reclaim the future.3 Consequently, art practices
increasingly venture into novel modes of operation that seek to “expand
our collective imagination beyond what capitalism allows”.4 They not only
point to the problems but address them head on. By negotiating art’s autonomy and impact on the social, and by conceptualizing the whole edifice
of art as a social symptom, such practices attempt to do more than simply
squeeze novel ideas into exhausted artistic formats and endow them with
political content that produces “marks of distinction”,5 which capital then
exploits for the enhancement of its own reproduction.
The two projects visited in this text both work toward building truly
accessible public spaces. Public Library, launched by Marcell Mars and
Tomislav Medak in 2012, is an ongoing media and social project based on
ideas from the open-source software movement, while Autonomy Cube, by
artist Trevor Paglen and the hacker and computer security researcher Jacob Appelbaum, centres on anonymized internet usage in the post–Edward
*
1
2
3
4
5

David Harvey, Rebel Cities: From the Right to the City to the Urban Revolution, Verso, London and New York, 2012, p. 117.
See Wendy Brown, Undoing the Demos: Neoliberalism’s Stealth Revolution, Zone books,
New York, 2015.
Harvey, Rebel Cities, p. 83.
See Nick Srnicek and Alex Williams, Inventing the Future: Postcapitalism and a World
Without Work, Verso, London and New York, 2015.
Ibid., p. 495.
See Harvey, Rebel Cities, especially pp. 103–109.

“There is something political in the city air”

289

Snowden world of unprecedented institutionalized surveillance. Both projects operate in tacit alliance with art institutions that more often than not
are suffering from a kind of “mission drift” under pressure to align their
practices and structures with the profit sector, a situation that in recent
decades has gradually become the new norm.6 By working within and with
art institutions, both Public Library and Autonomy Cube induce the institutions to return to their initial mission of creating new common spaces
of socialization and political action. The projects develop counter-publics
and work with infrastructures, in the sense proposed by Keller Easterling:
not just physical networks but shared standards and ideas that constitute
points of contact and access between people and thus rule, govern, and
control the spaces in which we live.7
By building a repository of digitized books, and enabling others to do this
as well, Public Library promotes the idea of the library as a truly public institution that offers universal access to knowledge, which “together with
free public education, a free public healthcare, the scientific method, the
Universal Declaration of Human Rights, Wikipedia, and free software,
among others – we, the people, are most proud of ”, as the authors of the
project have said.8 Public Library develops devices for the free sharing of
books, but it also functions as a platform for advocating social solidarity
in free access to knowledge. By ignoring and avoiding the restrictive legal
regime for intellectual property, which was brought about by decades of
neoliberalism, as well as the privatization or closure of public institutions,
spatial controls, policing, and surveillance – all of which disable or restrict
possibilities for building new social relations and a new commons – Public
Library can be seen as part of the broader movement to resist neoliberal
austerity politics and the commodification of knowledge and education
and to appropriate public spaces and public goods for common purposes.
While Public Library is fully engaged with the movement to oppose the
copyright regime – which developed as a kind of rent for expropriating the
commons and reintroducing an artificial scarcity of cognitive goods that
could be reproduced virtually for free – the project is not under the spell of
digital fetishism, which until fairly recently celebrated a new digital commons as a non-frictional space of smooth collaboration where a new political and economic autonomy would be forged that would spill over and
undermine the real economy and permeate all spheres of life.9 As Matteo
Pasquinelli argues in his critique of “digitalism” and its celebration of the
6
7
8
9

See Brown, Undoing the Demos.
Keller Easterling, Extrastatecraft: The Power of Infrastructure Space, Verso, London and
New York, 2014.
Marcell Mars, Manar Zarroug, and Tomislav Medak, “Public Library”, in Public Library,
ed. Marcell Mars, Tomislav Medak, and What, How & for Whom / WHW, exh. publication, What, How & for Whom / WHW and Multimedia Institute, Zagreb, 2015, p. 78.
See Matteo Pasquinelli, Animal Spirits: A Bestiary of the Commons, NAi Publishers, Rotterdam, and Institute of Network Cultures, Amsterdam, 2008.

290

What, How & for Whom / WHW

virtues of the information economy with no concern about the material
basis of production, the information economy is a parasite on the material
economy and therefore “an accurate understanding of the common must
be always interlinked with the real physical forces producing it and the material economy surrounding it.”10
Public Library emancipates books from the restrictive copyright regime
and participates in the exchange of information enabled by digital technology, but it also acknowledges the labour and energy that make this possible. There is labour that goes into the cataloguing of the books, and labour
that goes into scanning them before they can be brought into the digital
realm of free reproduction, just as there are the ingenuity and labour of
the engineers who developed a special scanner that makes it easier to scan
books; also, the scanner needs to be installed, maintained, and fed books
over hours of work. This is where the institutional space of art comes in
handy by supporting the material production central to the Public Library
endeavour. But the scanner itself does not need to be visible. In 2014, at
the Museo Nacional Centro de Arte Reina Sofia in Madrid, we curated the
exhibition Really Useful Knowledge, which dealt with conflicts triggered by
struggles over access to knowledge and the effects that knowledge, as the
basis of capital reproduction, has on the totality of workers’ lives. In the
exhibition, the production funds allocated to Public Library were used to
build the book scanner at Calafou, an anarchist cooperative outside Barcelona. The books chosen for scanning were relevant to the exhibition’s
themes – methods of reciprocal learning and teaching, forms of social and
political organization, the history of the Spanish Civil War, etc. – and after
being scanned, they were uploaded to the Public Library website. All that
was visible in the exhibition itself was a kind of index card or business card
with a URL link to the Public Library website and a short statement (fig. 1):
A public library is:
• free access to books for every member of society
• library catalog
• librarian
With books ready to be shared, meticulously cataloged, everyone is a
librarian. When everyone is librarian, the library is everywhere.11
Public Library’s alliance with art institutions serves to strengthen the
cultural capital both for the general demand to free books from copyright
restrictions on cultural goods and for the project itself – such cultural capital could be useful in a potential lawsuit. Simultaneously, the presence and
realization of the Public Library project within an exhibition enlists the host
institution as part of the movement and exerts influence on it by taking
the museum’s public mission seriously and extending it into a grey zone of
10
11

Ibid., p. 29.
Mars, Zarroug, and Medak, “Public Library”, p. 85.

“There is something political in the city air”

291

questionable legality. The defence of the project becomes possible by making the traditional claim of the “autonomy” of art, which is not supposed
to assert any power beyond the museum walls. By taking art’s autonomy
at its word, and by testing the truth of the liberal-democratic claim that
the field of art is a field of unlimited freedom, Public Library engages in a
kind of “overidentification” game, or what Keller Easterling, writing about
the expanded activist repertoire in infrastructure space, calls “exaggerated
compliance”.12 Should the need arise, as in the case of a potential lawsuit
against the project, claims of autonomy and artistic freedom create a protective shroud of untouchability. And in this game of liberating books from
the parochial capitalist imagination that restricts their free circulation, the
institution becomes a complicit partner. The long-acknowledged insight
that institutions embrace and co-opt critique is, in this particular case, a
win-win situation, as Public Library uses the public status of the museum
as a springboard to establish the basic message of free access and the free
circulation of books and knowledge as common sense, while the museum
performs its mission of bringing knowledge to the public and supporting
creativity, in this case the reworking, rebuilding and reuse of technology
for the common good. The fact that the institution is not naive but complicit produces a synergy that enhances potentialities for influencing and
permeating the public sphere. The gesture of not exhibiting the scanner in
the museum has, among other things, a practical purpose, as more books
would be scanned voluntarily by the members of the anarchist commune
in Calafou than would be by the overworked museum staff, and employing
somebody to do this during the exhibition would be too expensive (and the
mantra of cuts, cuts, cuts would render negotiation futile). If there is a flirtatious nod to the strategic game of not exposing too much, it is directed less
toward the watchful eyes of the copyright police than toward the exhibition
regime of contemporary art group shows in which works compete for attention, the biggest scarcity of all. Public Library flatly rejects identification
with the object “our beloved bookscanner” (as the scanner is described on
the project website13), although it is an attractive object that could easily
be featured as a sculpture within the exhibition. But its efficacy and use
come first, as is also true of the enigmatic business card–like leaflet, which
attracts people to visit the Public Library website and use books, not only to
read them but also to add books to the library: doing this in the privacy of
one’s home on one’s own computer is certainly more effective than doing
it on a computer provided and displayed in the exhibition among the other
art objects, films, installations, texts, shops, cafés, corridors, exhibition
halls, elevators, signs, and crowds in a museum like Reina Sofia.
For the exhibition to include a scanner that was unlikely to be used or
a computer monitor that showed the website from which books might be
12
13

Easterling, Extrastatecraft, p. 492.
See https://www.memoryoftheworld.org/blog/2012/10/28/our-belovedbookscanner-2/ (accessed July 4, 2016).

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What, How & for Whom / WHW

downloaded, but probably not read, would be the embodiment of what
philosopher Robert Pfaller calls “interpassivity”, the appearance of activity or a stand-in for it that in fact replaces any genuine engagement.14 For
Pfaller, interpassivity designates a flight from engagement, a misplaced libidinal investment that under the mask of enjoyment hides aversion to an
activity that one is supposed to enjoy, or more precisely: “Interpassivity is
the creation of a compromise between cultural interests and latent cultural
aversion.”15 Pfaller’s examples of participation in an enjoyable process that
is actually loathed include book collecting and the frantic photocopying of
articles in libraries (his book was originally published in 2002, when photocopying had not yet been completely replaced by downloading, bookmarking, etc.).16 But he also discusses contemporary art exhibitions as sites of
interpassivity, with their overabundance of objects and time-based works
that require time that nobody has, and with the figure of the curator on
whom enjoyment is displaced – the latter, he says, is a good example of
“delegated enjoyment”. By not providing the exhibition with a computer
from which books can be downloaded, the project ensures that books are
seen as vehicles of knowledge acquired by reading and not as immaterial
capital to be frantically exchanged; the undeniable pleasure of downloading and hoarding books is, after all, just one step removed from the playground of interpassivity that the exhibition site (also) is.
But Public Library is hardly making a moralistic statement about the
virtues of reading, nor does it believe that ignorance (such as could be
overcome by reading the library’s books) is the only obstacle that stands
in the way of ultimate emancipation. Rather, the project engages with, and
contributes to, the social practice that David Harvey calls “commoning”:
“an unstable and malleable social relation between a particular self-defined social group and those aspects of its actually existing or yet-to-becreated social and/or physical environment deemed crucial to its life and
livelihood”.17 Public Library works on the basis of commoning and tries to
enlist others to join it, which adds a distinctly political dimension to the
sabotage of intellectual property revenues and capital accumulation.
The political dimension of Public Library and the effort to form and
publicize the movement were expressed more explicitly in the Public Li14
15
16

17

Robert Pfaller, On the Pleasure Principle in Culture: Illusions Without Owners, Verso, London and New York, 2014.
Ibid., p. 76.
Pfaller’s book, which first appeared in German, was published in English only in 2014.
His ideas have gained greater relevance over time, not only as the shortcomings of the
immensely popular social media activism became apparent – where, as many critics
have noted, participation in political organizing and the articulation of political tasks
and agendas are often replaced by a click on an icon – but also because of Pfaller’s
broader argument about the self-deception at play in interpassivity and its role in eliciting enjoyment from austerity measures and other calamities imposed on the welfare
state by the neoliberal regime, which since early 2000 has exceeded even the most sober (and pessimistic) expectations.
Ibid., p. 73.

“There is something political in the city air”

293

brary exhibition in 2015 at Gallery Nova in Zagreb, where we have been
directing the programme since 2003. If the Public Library project was not
such an eminently collective practice that pays no heed to the author function, the Gallery Nova show might be considered something like a solo exhibition. As it was realized, the project again used art as an infrastructure
and resource to promote the movement of freeing books from copyright
restrictions while collecting legitimization points from the art world as enhanced cultural capital that could serve as armour against future attacks
by the defenders of the holy scripture of copyright laws. But here the more
important tactic was to show the movement as an army of many and to
strengthen it through self-presentation. The exhibition presented Public
Library as a collection of collections, and the repertory form (used in archive science to describe a collection) was taken as the basic narrative procedure. It mobilized and activated several archives and open digital repositories, such as MayDay Rooms from London, The Ignorant Schoolmaster and
His Committees from Belgrade, Library Genesis and Aaaaaarg.org, Catalogue
of Free Books, (Digitized) Praxis, the digitized work of the Midnight Notes
Collective, and Textz.com, with special emphasis on activating the digital
repositories UbuWeb and Monoskop. Not only did the exhibition attempt to
enlist the gallery audience but, equally important, the project was testing
its own strength in building, articulating, announcing, and proposing, or
speculating on, a broader movement to oppose the copyright of cultural
goods within and adjacent to the art field.
Presenting such a movement in an art institution changes one of the
basic tenets of art, and for an art institution the project’s main allure probably lies in this kind of expansion of the art field. A shared politics is welcome, but nothing makes an art institution so happy as the sense of purpose that a project like Public Library can endow it with. (This, of course,
comes with its own irony, for while art institutions nowadays compete for
projects that show emphatically how obsolete the aesthetic regime of art is,
they continue to base their claims of social influence on knowledge gained
through some form of aesthetic appreciation, however they go about explaining and justifying it.) At the same time, Public Library’s nonchalance
about institutional maladies and anxieties provides a homeopathic medicine whose effect is sometimes so strong that discussion about placebos
becomes, at least temporarily, beside the point. One occasion when Public
Library’s roving of the political terrain became blatantly direct was the exhibition Written-off: On the Occasion of the 20th Anniversary of Operation
Storm, which we organized in the summer of 2015 at Gallery Nova (figs.
2–4).
The exhibition/action Written-off was based on data from Ante Lesaja’s
extensive research on “library purification”, which he published in his book
Knjigocid: Uništavanje knjige u Hrvatskoj 1990-ih (Libricide: The Destruction
of Books in Croatia in the 1990s).18 People were invited to bring in copies of
18

Ante Lesaja, Knjigocid: Uništavanje knjige u Hrvatskoj 1990-ih, Profil and Srbsko narodno

294

What, How & for Whom / WHW

books that had been removed from Croatian public libraries in the 1990s.
The books were scanned and deposited in a digital archive; they then became available on a website established especially for the project. In Croatia during the 1990s, hundreds of thousands of books were removed from
schools and factories, from public, specialized, and private libraries, from
former Yugoslav People’s Army centres, socio-political organizations, and
elsewhere because of their ideologically inappropriate content, the alphabet they used (Serbian Cyrillic), or the ethnic or political background of the
authors. The books were mostly thrown into rubbish bins, discarded on
the street, destroyed, or recycled. What Lesaja’s research clearly shows is
that the destruction of the books – as well as the destruction of monuments
to the People’s Liberation War (World War II) – was not the result of individuals running amok, as official accounts preach, but a deliberate and systematic action that symbolically summarizes the dominant politics of the
1990s, in which war, rampant nationalism, and phrases about democracy
and sovereignty were used as a rhetorical cloak to cover the nakedness of
the capitalist counter-revolution and criminal processes of dispossession.
Written-off: On the Occasion of the 20th Anniversary of Operation Storm
set up scanners in the gallery, initiated a call for collecting and scanning
books that had been expunged from public institutions in the 1990s, and
outlined the criteria for the collection, which corresponded to the basic
domains in which the destruction of the books, as a form of censorship,
was originally implemented: books written in the Cyrillic alphabet or in
Serbian regardless of the alphabet; books forming a corpus of knowledge
about communism, especially Yugoslav communism, Yugoslav socialism,
and the history of the workers’ struggle; and books presenting the anti-Fascist and revolutionary character of the People’s Liberation Struggle during
World War II.
The exhibition/action was called Written-off because the removal and
destruction of the books were often presented as a legitimate procedure
of library maintenance, thus masking the fact that these books were unwanted, ideologically unacceptable, dangerous, harmful, unnecessary, etc.
Written-off unequivocally placed “book destruction” in the social context
of the period, when the destruction of “unwanted” monuments and books
was happening alongside the destruction of homes and the killing of “unwanted” citizens, outside of and prior to war operations. For this reason,
the exhibition was dedicated to the twentieth anniversary of Operation
Storm, the final military/police operation in what is called, locally, the
Croatian Homeland War.19
The exhibition was intended as a concrete intervention against a political logic that resulted in mass exile and killing, the history of which is
glossed over and critical discussion silenced, and also against the official
19

vijeće, Zagreb, 2012.
Known internationally as the Croatian War of Independence, the war was fought between Croatian forces and the Serb-controlled Yugoslav People’s Army from 1991 to
1995.

“There is something political in the city air”

295

celebrations of the anniversary, which glorified militarism and proclaimed
the ethical purity of the victory (resulting in the desired ethnic purity of the
nation).
As both symbolic intervention and real-life action, then, the exhibition
Written-off took place against a background of suppressed issues relating
to Operation Storm – ethno-nationalism as the flip side of neoliberalism,
justice and the present status of the victims and refugees, and the overall character of the war known officially as the Homeland War, in which
discussions about its prominent traits as a civil war are actively silenced
and increasingly prosecuted. In protest against the official celebrations
and military parades, the exhibition marked the anniversary of Operation
Storm with a collective action that evokes books as symbolic of a “knowledge society” in which knowledge becomes the location of conflictual engagement. It pointed toward the struggle over collective symbolic capital
and collective memory, in which culture as a form of the commons has a
direct bearing on the kind of place we live in. The Public Library project,
however, is engaged not so much with cultural memory and remembrance
as a form of recollection or testimony that might lend political legitimation
to artistic gestures; rather, it engages with history as a construction and
speculative proposition about the future, as Peter Osborne argues in his
polemical hypotheses on the notion of contemporary art that distinguishes
between “contemporary” and “present-day” art: “History is not just a relationship between the present and the past – it is equally about the future.
It is this speculative futural moment that definitively separates the concept
of history from memory.”20 For Public Library, the future that participates
in the construction of history does not yet exist, but it is defined as more
than just a project against the present as reflected in the exclusionary, parochially nationalistic, revisionist and increasingly fascist discursive practices of the Croatian political elites. Rather, the future comes into being as
an active and collective construction based on the emancipatory aspects of
historical experiences as future possibilities.
Although defined as an action, the project is not exultantly enthusiastic
about collectivity or the immediacy and affective affinities of its participants, but rather it transcends its local and transient character by taking
up the broader counter-hegemonic struggle for the mutual management
of joint resources. Its endeavour is not limited to the realm of the political
and ideological but is rooted in the repurposing of technological potentials
from the restrictive capitalist game and the reutilization of the existing infrastructure to build a qualitatively different one. While the culture industry adapts itself to the limited success of measures that are geared toward
preventing the free circulation of information by creating new strategies
for pushing information into a form of property and expropriating value

20

Peter Osborne, Anywhere or Not at All: Philosophy of Contemporary Art, Verso, London
and New York, 2013, p. 194.

296

What, How & for Whom / WHW

fig. 1
Marcell Mars, Art as Infrastructure: Public Library, installation
view, Really Useful Knowledge, curated by WHW, Museo
Nacional Centro de Arte Reina Sofia, Madrid, 2014.
Photo by Joaquin Cortes and Roman Lores / MNCARS.

fig. 2
Public Library, exhibition view, Gallery Nova, Zagreb, 2015.
Photo by Ivan Kuharic.

fig. 3
Written-off: On the Occasion of the 20th Anniversary of Operation
Storm, exhibition detail, Gallery Nova, Zagreb, 2015.
Photo by Ivan Kuharic.

fig. 4
Written-off: On the Occasion of the 20th Anniversary of Operation
Storm, exhibition detail, Gallery Nova, Zagreb, 2015.
Photo by Ivan Kuharic.

fig. 5
Trevor Paglen and Jacob Appelbaum, Autonomy Cube,
installation view, Really Useful Knowledge, curated by WHW,
Museo Nacional Centro de Arte Reina Sofia, Madrid, 2014.
Photo by Joaquín Cortés and Román Lores / MNCARS.

through the control of metadata (information about information),21 Public Library shifts the focus away from aesthetic intention – from unique,
closed, and discrete works – to a database of works and the metabolism
of the database. It creates values through indexing and connectivity, imagined communities and imaginative dialecticization. The web of interpenetration and determination activated by Public Library creates a pedagogical endeavour that also includes a propagandist thrust, if the notion of
propaganda can be recast in its original meaning as “things that must be
disseminated”.
A similar didactic impetus and constructivist praxis is present in the work
Autonomy Cube, which was developed through the combined expertise of
artist and geographer Trevor Paglen and internet security researcher, activist and hacker Jacob Appelbaum. This work, too, we presented in the
Reina Sofia exhibition Really Useful Knowledge, along with Public Library
and other projects that offered a range of strategies and methodologies
through which the artists attempted to think through the disjunction between concrete experience and the abstraction of capital, enlisting pedagogy as a crucial element in organized collective struggles. Autonomy Cube
offers a free, open-access, encrypted internet hotspot that routes internet
traffic over TOR, a volunteer-run global network of servers, relays, and services, which provides anonymous and unsurveilled communication. The
importance of the privacy of the anonymized information that Autonomy
Cube enables and protects is that it prevents so-called traffic analysis – the
tracking, analysis, and theft of metadata for the purpose of anticipating
people’s behaviour and relationships. In the hands of the surveillance
state this data becomes not only a means of steering our tastes, modes of
consumption, and behaviours for the sake of making profit but also, and
more crucially, an effective method and weapon of political control that
can affect political organizing in often still-unforeseeable ways that offer
few reasons for optimism. Visually, Autonomy Cube references minimalist
sculpture (fig. 5) (specifically, Hans Haacke’s seminal piece Condensation
Cube, 1963–1965), but its main creative drive lies in the affirmative salvaging of technologies, infrastructures, and networks that form both the leading organizing principle and the pervasive condition of complex societies,
with the aim of supporting the potentially liberated accumulation of collective knowledge and action. Aesthetic and art-historical references serve
as camouflage or tools for a strategic infiltration that enables expansion of
the movement’s field of influence and the projection of a different (contingent) future. Engagement with historical forms of challenging institutions
becomes the starting point of a poetic praxis that materializes the object of
its striving in the here and now.
Both Public Library and Autonomy Cube build their autonomy on the dedi21

McKenzie Wark, “Metadata Punk”, in Public Library, pp. 113–117 (see n. 9).

“There is something political in the city air”

305

cation and effort of the collective body, without which they would not
exist, rendering this interdependence not as some consensual idyll of cooperation but as conflicting fields that create further information and experiences. By doing so, they question the traditional edifice of art in a way
that supports Peter Osborne’s claim that art is defined not by its aesthetic
or medium-based status, but by its poetics: “Postconceptual art articulates a post-aesthetic poetics.”22 This means going beyond criticality and
bringing into the world something defined not by its opposition to the real,
but by its creation of the fiction of a shared present, which, for Osborne,
is what makes art truly contemporary. And if projects like these become a
kind of political trophy for art institutions, the side the institutions choose
nevertheless affects the common sense of our future.

22

Osborne, Anywhere or Not at All, p. 33.

306

What, How & for Whom / WHW

“There is something political in the city air”

307


Fuller
The Indexalist
2016


## The Indexalist

### From Mondotheque

#####

[Matthew Fuller](/wiki/index.php?title=Matthew_Fuller "Matthew Fuller")

I first spoke to the patient in the last week of that August. That evening the
sun was tender in drawing its shadows across the lines of his face. The eyes
gazed softly into a close middle distance, as if composing a line upon a
translucent page hung in the middle of the air, the hands tapping out a stanza
or two of music on legs covered by the brown folds of a towelling dressing
gown. He had the air of someone who had seen something of great amazement but
yet lacked the means to put it into language. As I got to know the patient
over the next few weeks I learned that this was not for the want of effort.

In his youth he had dabbled with the world-speak language Volapük, one
designed to do away with the incompatibility of tongues, to establish a
standard in which scientific intercourse might be conducted with maximum
efficiency and with minimal friction in movement between minds, laboratories
and publications. Latin biological names, the magnificent table of elements,
metric units of measurement, the nomenclature of celestial objects from clouds
to planets, anatomical parts and medical conditions all had their own systems
of naming beyond any specific tongue. This was an attempt to bring reason into
speech and record, but there were other means to do so when reality resisted
these early measures.

The dabbling, he reflected, had become a little more than that. He had
subscribed to journals in the language, he wrote letters to colleagues and
received them in return. A few words of world-speak remained readily on his
tongue, words that he spat out regularly into the yellow-wallpapered lounge of
the sanatorium with a disgust that was lugubriously palpable.

According to my records, and in piecing together the notes of previous
doctors, there was something else however, something more profound that the
language only hinted at. Just as the postal system did not require the
adoption of any language in particular but had its formats that integrated
them into addressee, address line, postal town and country, something that
organised the span of the earth, so there was a sense of the patient as having
sustained an encounter with a fundamental form of organisation that mapped out
his soul. More thrilling than the question of language indeed was that of the
system of organisation upon which linguistic symbols are inscribed. I present
for the reader’s contemplation some statements typical of those he seemed to
mull over.

“The index card system spoke to my soul. Suffice it to say that in its use I
enjoyed the highest form of spiritual pleasure, and organisational efficiency,
a profound flowering of intellect in which every thought moved between its
enunciation, evidence, reference and articulation in a mellifluous flow of
ideation and the gratification of curiosity.” This sense of the soul as a
roving enquiry moving across eras, across forms of knowledge and through the
serried landscapes of the vast planet and cosmos was returned to over and
over, a sense that an inexplicable force was within him yet always escaping
his touch.

“At every reference stood another reference, each more interesting than the
last. Each the apex of a pyramid of further reading, pregnant with the threat
of digression, each a thin high wire which, if not observed might lead the
author into the fall of error, a finding already found against and written
up.” He mentions too, a number of times, the way the furniture seemed to
assist his thoughts - the ease of reference implied by the way in which the
desk aligned with the text resting upon the pages of the off-print, journal,
newspaper, blueprint or book above which further drawers of cards stood ready
in their cabinet. All were integrated into the system. And yet, amidst these
frenetic recollections there was a note of mourning in his contemplative
moods, “The superposition of all planes of enquiry and of thought in one
system repels those for whom such harmonious speed is suspicious.” This
thought was delivered with a stare that was not exactly one of accusation, but
that lingered with the impression that there was a further statement to follow
it, and another, queued up ready to follow.

As I gained the trust of the patient, there was a sense in which he estimated
me as something of a junior collaborator, a clerk to his natural role as
manager. A lucky, if slightly doubtful, young man whom he might mentor into
efficiency and a state of full access to information. For his world, there was
not the corruption and tiredness of the old methods. Ideas moved faster in his
mind than they might now across the world. To possess a register of thoughts
covering a period of some years is to have an asset, the value of which is
almost incalculable. That it can answer any question respecting any thought
about which one has had an enquiry is but the smallest of its merits. More
important is the fact that it continually calls attention to matters requiring
such attention.

Much of his discourse was about the optimum means of arrangement of the
system, there was an art to laying out the cards. As the patient further
explained, to meet the objection that loose cards may easily be mislaid, cards
may be tabbed with numbers from one to ten. When arranged in the drawer, these
tabs proceed from left to right across the drawer and the absence of a single
card can thus easily be detected. The cards are further arranged between
coloured guide cards. As an alternative to tabbed cards, signal flags may be
used. Here, metal clips may be attached to the top end of the card and that
stand out like guides. For use of the system in relation to dates of the
month, the card is printed with the numbers 1 to 31 at the top. The metal clip
is placed as a signal to indicate the card is to receive attention on the
specified day. Within a large organisation a further card can be drawn up to
assign responsibility for processing that date’s cards. There were numerous
means of working the cards, special techniques for integrating them into any
type of research or organisation, means by which indexes operating on indexes
could open mines of information and expand the knowledge and capabilities of
mankind.

As he pressed me further, I began to experiment with such methods myself by
withdrawing data from the sanatorium’s records and transferring it to cards in
the night. The advantages of the system are overwhelming. Cards, cut to the
right mathematical degree of accuracy, arrayed readily in drawers, set in
cabinets of standard sizes that may be added to at ease, may be apportioned
out amongst any number of enquirers, all of whom may work on them
independently and simultaneously. The bound book, by contrast, may only be
used by one person at a time and that must stay upon a shelf itself referred
to by an index card system. I began to set up a structure of rows of mirrors
on chains and pulleys and a set of levered and hinged mechanical arms to allow
me to open the drawers and to privately consult my files from any location
within the sanatorium. The clarity of the image is however so far too much
effaced by the diffusion of light across the system.

It must further be borne in mind that a system thus capable of indefinite
expansion obviates the necessity for hampering a researcher with furniture or
appliances of a larger size than are immediately required. The continuous and
orderly sequence of the cards may be extended further into the domain of
furniture and to the conduct of business and daily life. Reasoning, reference
and the order of ideas emerging as they embrace and articulate a chaotic world
and then communicate amongst themselves turning the world in turn into
something resembling the process of thought in an endless process of
consulting, rephrasing, adding and sorting.

For the patient, ideas flowed like a force of life, oblivious to any unnatural
limitation. Thought became, with the proper use of the system, part of the
stream of life itself. Thought moved through the cards not simply at the
superficial level of the movement of fingers and the mechanical sliding and
bunching of cards, but at the most profound depths of the movement between
reality and our ideas of it. The organisational grace to be found in
arrangement, classification and indexing still stirred the remnants of his
nervous system until the last day.

Last Revision: 2*08*2016

Retrieved from
[https://www.mondotheque.be/wiki/index.php?title=The_Indexalist&oldid=8448](https://www.mondotheque.be/wiki/index.php?title=The_Indexalist&oldid=8448)

Marczewska, Adema, McDonald & Trettien
The Poethics of Scholarship
2018


Post
Office
Press

Edited by

The Poethics
of Scholarship
Kaja
Marczewska

Janneke
Adema

Frances
McDonald

Whitney
Trettien

Published by Post Office Press and
Rope Press. Coventry, 2018.
© Post Office Press, papers by
respective Authors.
Freely available at:
http://radicaloa.co.uk/
conferences/ROA2
This is an open access pamphlet,
licensed under a Creative
Commons Attribution 4.0
International (CC BY 4.0) license.
Read more about the license at:
https://creativecommons.org/
licenses/by/4.0/
Figures and other media included
with this pamphlet may be under
different copyright restrictions.

This pamphlet is published in a series
of 7 as part of the Radical Open
Access II – The Ethics of Care
conference, which took place June
26-27 at Coventry University. More
information about this conference
and about the contributors to this
pamphlet can be found at:
http://radicaloa.co.uk/conferences/
ROA2
This pamphlet was made possible due
to generous funding from the arts
and humanities research studio, The
Post Office, a project of Coventry
University’s Centre for Postdigital
Cultures and due to the combined
efforts of authors, editors, designers
and printers.

Table of Contents

Introduction
Post Office Press
Page 4

The Horizon of The Publishable in/as
Open Access: From Poethics to Praxis
Kaja Marczewska
Page 6

Design by: Mihai Toma, Nick White
and Sean Worley
Printed by: Rope Press,
Birmingham

The Poethics of Openness
Janneke Adema
Page 16

Diffractive Publishing
Frances McDonald & Whitney Trettien
Page 26

Introduction

Kaja Marczewska tracks in her contribution OA’s development
from a radical and political project driven by experimental
impetus, into a constrained model, limiting publishing in the
service of the neoliberal university. Following Malik, she
argues that OA in its dominant top-down implementation is
determining the horizon of the publishable. Yet a horizon also
suggests conditions of possibility for experimentation and
innovation, which Marczewska locates in a potential OA ethos
of poethics and praxis, in a fusion of attitude and form.

This pamphlet explores ways in which to engage scholars to
further elaborate the poethics of their scholarship. Following
Joan Retallack, who has written extensively about the
responsibility that comes with formulating and performing a
poetics, which she has captured in her concept of poethics
(with an added h), this pamphlet examines what connects
the 'doing' of scholarship with the ethical components of
research. Here, in order to remain ethical we are not able to
determine in advance what being ethical would look like, yet, at
the same time, ethical decisions need to be made and are being
made as part of our publishing practices: where we publish
and with whom, in an open way or not, in what form and shape
and in which formats. Should we then consider the poethics
of scholarship as a poetics of/as change, or as Retallack calls
it, a poetics of the swerve (clinamen), which continuously
unsettles our familiar notions?
This pamphlet considers how, along with discussions about
the contents of our scholarship, and about the different
methodologies, theories and politics that we use to give
meaning and structure to our research, we should have similar
deliberations about the way we do research. This involves
paying more attention to the crafting of our own aesthetics
and poetics as scholars, including a focus on the medial forms,
the formats, and the graphic spaces in and through which we
communicate and perform scholarship (and the discourses
that surround these), as well as the structures and institutions
that shape and determine our scholarly practices.

4

Janneke Adema explores in her paper the relationship between
openness and experimentation in scholarly publishing, outlining
how open access in specific has enabled a reimagining of its
forms and practices. Whilst Adema emphasises that this
relationship is far from guaranteed, through the concept
of scholarly poethics she speculates on how we can forge a
connection between the doing of scholarship and its political,
ethical and aesthetical elements.
In the final contribution to this pamphlet Whitney Trettien and
Frances McDonald ask a pertinent question: ‘how can we build
scholarly infrastructures that foster diffractive reading and
writing?’. To address this question, they reflect on their own
experiences of editing an experimental digital zine: thresholds,
which brings the creative affordances of the split screen, of
the gutter, to scholarship. By transforming materially how
we publish, how we read and write together, McDonald and
Trettien explore the potential of thresholds as a model for
digital publishing more attuned to the ethics of entanglement.

Post Office Press

5

The Horizon of
The Publishable
in/as Open
Access: From
Poethics to
Praxis

maintain by contributing to it for the sake of career progression
and a regular salary. This transgression is unlikely to be noticed
by my publisher (who probably does not care anyway).1 It is a
small and safe act of resistance, but it gestures towards the
centrality of thinking about the poethics—the ethics and the
aesthetics—of any act of making work public that is so crucial
to all discussions of open access (OA) publishing.

Kaja
Marczewska

I am writing this piece having just uploaded a PDF of my recent
book to aaaarg; a book published by Bloomsbury as a hardback
academic monograph retailing at £86—and that is after the
generous 10% discount offered on the publisher’s website. The
book focuses on copying and reproduction as perhaps the most
prominent forms of contemporary cultural production. Given
this focus, it seemed fitting to make the material available via
this guerrilla library, to enable its different circulation and less
controlled iterations. My decision to publish with Bloomsbury
was a pragmatic one. As an early career academic working
within UK higher education, I had little choice but to publish
with an established press if I wanted to continue in the privileged
position I currently find myself in. As someone interested in
economies of cultural production, forms of publishing and
self-organisation, the decision to breach my contract with the
publisher offered a welcome and necessary respite from the
discomfort I felt every time I saw my unaffordable (and perhaps
as a result, unreadable) book for sale. It served as a way of acting
(po)ethically within the system of which I am part. It was both a
gesture of sharing, of making my book more widely available to
a community that might otherwise be unable to access it, and
a selfish act, enabling my ongoing existence within a system I

6

Kaja Marczewska

I open with this personal reflection because I see my participation
inside-outside of academic publishing as pertinent to thinking
about the nature of OA today. Since its inception, OA publishing
has rapidly transformed from a radical, disruptive project of
sharing, making public, and community building, into one that
under the guise of ‘openness’ and ‘access’ maintains the system
that limits the possibilities of both. That is, OA has moved away
from the politically motivated initiative that it once was, opening
up spaces for publishing experimentation, to instead become a
constrained and constraining model of publishing in the service
of the neoliberal university. With this transformation of OA also
come limitations on the forms of publication. The introduction of
the OA requirement as one of the key criteria of REF-ability was
one of the factors contributing to the loss of the experimental
impetus that once informed the drive towards the OA model.
My home institution, for example, requires its staff to deposit
all our REF-able publications in a commercial, Elsevier-owned
repository, as PDFs—even if they have been published in OA
journals on custom-built platforms. The death-by-PDF that
such institutionalised forms of OA bring about, inevitably limits
the potential for pushing the boundaries of form that working
in digital spaces makes possible.
While conventional academic publishers are driven by market
demands and the value of the academic book as a commodity in
their decisions as to what to publish, mainstream OA publishing
practices tend to be motivated by questions on how to publish
a REF-able output, i.e. for all the wrong reasons. This tension
between content and form, and a characteristic commitment
to the latter that publishing OA makes necessary, is the central
focus of my paper. As I will argue, this is perhaps the greatest
paradox of OA: that in its fixation on issues of openness, it is

The Horizon of The Publishable

7

increasingly open only to the kinds of publications that can be
effortlessly slotted into the next institutional REF submission.
But, by doing so, OA publishing as we have come to know it
introduces significant constraints on the forms of publication
possible in academic publishing. In this paper, I consider OA as
a limit to what can be published in academia today, or what I will
refer to here, after Rachel Malik, as a horizon of the publishable.
‘Publishing,’ writes Malik, ‘or rather the horizon of the
publishable, precedes and constitutes both what can be written
and read. […] the horizon of the publishable governs what is
thinkable to publish within a particular historical moment […]
the horizon denotes […] a boundary or limit’ (2015, 709, 72021). Malik suggests that a number of distinct horizons can be
identified and argues that the limits of all writing are based on
generic conventions, i.e. crime fiction, biography, or children’s
picture books, for example, are all delimited by a different
set of categories and practices—by a different horizon. Her
understanding of publishing foregrounds the multiplicity of
processes and relations between them as well as the role
of institutions: commercial, legal, educational, political, and
cultural. It is the conjunction of practices and their contexts
that always constitutes, according to Malik, various horizons
of the publishable. For Malik, then, there is no singular concept
of publishing and no single horizon but rather a multiplicity of
practices and a diversity of horizons.
Open access could be added to Malik’s list as another practice
defined by its unique horizon. Following Malik, it would be
very easy to identify what the horizon of OA might be—what
processes, practices, and institutions define and confine what
can be published OA. But I would like to suggest here that
thinking about OA in the context of Malik’s argument does more
than offer tools for thinking about the limits of OA. I suggest
that it invites a rethinking of the place of OA in publishing today
and, more broadly, of the changing nature of publishing in HE.
That is, I propose that today OA assumes the role of a horizon
in its own right; that it defines and delimits the possibilities of
what can be made public in academia. If seen as such, OA is more
than just one of the practices of publishing; it has become the

8

Kaja Marczewska

horizon of the publishable in academic publishing in the UK today.
The new horizon in academic publishing seems increasingly to
only allow certain accepted forms of OA (such as the PDF or
the postprint) which under the guise of openness, sharing and
access, replicate the familiar and problematic models of our
knowledge economy. The promise of OA as a response to these
fixed forms of publishing seems to have given way to a peculiar
openness that favours metrics and monitoring. Where OA was
originally imagined to shift the perception of the established
horizon, it has now become that very horizon.
Here I want to posit that we should understand poethics as a
commitment to the kind of publishing that recognises the agency
of the forms in which we distribute and circulate published
material and acknowledges that these are always, inevitably
ideological. In her notion of poethics, Joan Retallack (2003)
gestures towards a writing that in form and content questions
what language does and how it works—to ‘the what’ and ‘the
how’ of writing. Similarly, the project of imagining OA as a
poethics is an attempt at thinking about publishing that forces a
reconsideration of both. However, I suggest, that with an often
thoughtless and technodeterministic push towards ‘access’ and
‘openness’, ‘the what’ gets obscured at the cost of ‘the how.’ This
attitude manifests itself most prominently in the proliferation
of OA platforms, similar to Coventry University’s depository
mentioned earlier here, that fit the parameters of REF. But
platforms, as Nick Srnicek (2017) warns us, are problematic. In
their design and modes of operation, they hold out the promise
of freedom, openness, flexibility and entrepreneurial success,
while maintaining the proprietary regimes and modes of capital
accumulation that contribute to new forms of exploitation and
new monopolies. The kind of publishing that mainstream OA
has become (what Sarah Kember describes as a top-down,
policy-driven OA)2 is more akin to this platform capitalism than
a publishing model which evokes the philosophy of openness
and access. In a shift away from a diversity of forms of OA
towards standardised OA platforms, OA has become inherently
antithetical to the politics of OA publishing.

The Horizon of The Publishable

9

What follows, then, is that any work that takes advantage of its openness and circulation
in digital spaces to experiment with ‘the how’ of publishing, in the current knowledge
economy inevitably becomes the negative of publishable, i.e. the unpublishable. OA as
platform capitalism is openly hostile to OA’s poethical potential. In other words, the
REF-able version of OA takes little interest in openness and delimits what is at the
heart of the practice itself, i.e. what can be made open to the public (as a colleague
from one of the Russell Group universities tells me, this only includes three or fourstar rated publications in their case, with other works deemed not good enough to
be made available via the University’s website). To imagine OA as a poethical mode of
publishing is to envisage a process of publishing that pushes beyond the horizon set
by OA itself. It invites reading and writing of texts that might be typically thought of
as unreadable, unwriteable, and unpublishable.
The concept of the ‘horizon’ also interest Joan Retallack, who in Poethical Wager
(2003) explores the horizon as a way of thinking about the contemporary. Retallack
identifies two types of horizons: the pseudoserene horizon of time and the dynamic
coastline of historical poesis (14). Reading Retallack in the context of OA, I would
like to suggest that similarly two models of OA can be identified today: OA as a
pseudoserene horizon and OA as a cultural coastline. One is predictable, static, and
limiting, i.e. designed to satisfy the managerial class of the contemporary university;
the other works towards a poethics of OA, with all its unpredictability, complexity,
and openness. OA publishing which operates within the confines of the pseudoserene
horizon is representative of what happens when we become complacent in the way we
think about the work of publishing. Conversely, OA seen as a dynamic coastline–the
model that Radical Open Access (ROA) collective works to advance–is a space where
publishing is always in process and makes possible a rethinking of the experience of
publishing. Seen as such, ROA is an exposition of the forms of publishing that we
increasingly take for granted, and in doing so mirrors the ethos of poethics. The role
of ROA, then, is to highlight the importance of searching for new models of OA, if
OA is to enact its function as a swerve in attitudes towards knowledge production
and consumption.
But anything new is ugly, Retallack suggests, via Picasso: ‘This is always a by-product
of a truly experimental aesthetics, to move into unaestheticized territory. Definitions
of the beautiful are tied to previous forms’ (Retallack 2003, 28). OA, as it has evolved
in recent years, has not allowed the messiness of the ugly. It has not been messy enough
because it has been co-opted, too quickly and unquestionably, by the agendas of
the contemporary university. OA has become too ‘beautiful’ to enact its disruptive
potential.3 In its drive for legitimisation and recognition, the project of OA has been
motivated by the desire to make this form of publishing too immediately familiar, and

10

Kaja Marczewska

too willingly PDF-able. The consequences of this attitude are
significant. The constraints on the methods and forms of OA
publishing that the institutionalisation of OA have brought
about, inevitably limit the content that is published. As a result,
what is delivered openly to the public is the familiar and the
beautiful. The new, radical, and ugly remains out of sight; not
recognised as a formal REF-able publication, the new lies beyond
the horizon of the OA publication as we know it. In order to enact
a poethics of openness and access, OA requires a more complex
understanding of the notion of openness itself. To be truly ‘open’,
OA publishing need not make as its sole objective a commitment
to openness as a mode of making publications open for the
public, i.e. circulated without a paywall, but instead should also
be driven by an openness to ambiguity, experimentation, and ‘a
delight in complex possibility’ (Retallack 2003, 221) that the
dominant models of OA are unable to accommodate.
To accuse OA of fixing in place the horizon of academic
publishing is to suggest that ‘a certain poetics of responsibility’
(Retallack 2003, 3) seems to have been lost in the bigger
project of OA, responsibility to the community of writers and
readers, and responsibility to the project of publishing. OA as
a ‘poethical attitude’ (Retallack 2003, 3) rather than rampant
technodeterminism, need not be a project which we have to
conform to under the guidelines of the current REF, but can
rather be a practice we choose to engage and engage with,
under conditions that make the poethics of OA possible. What a
re-thinking of OA as a poethics offers, is a way of acknowledging
the need for publishing that models how we want to participate
in academia. Exploring OA as a horizon of academic publishing
is one possible way of addressing this challenge. Although by
nature limiting, the horizon is also, Malik suggests, ‘a condition
of possibility’ (721). The task of OA as poethics is predicated on
the potential of moving away from the horizon as a boundary or a
limit and towards the horizon as a possibility of experimentation
and innovation. I want to conclude with another proposition,
which gestures towards such rethinking of OA as a more open
iteration of the horizon.

The Horizon of The Publishable

11

I have referred to OA publishing as a practice a number of
times in this paper. A decision to use this term was a conscious
attempt at framing OA as praxis. A shift away from poiesis–or
making–and towards the discourse of praxis–action or doing–
has been shaping the debates in the visual arts for some time
now. Art seen as praxis emerges out of a desire for social life
shaped by collective, transformative action. Praxis is a means of
reformulating life and art into a new fusion of critical thought,
creative production, and political activity. This approach grows
out of Aristotle’s understanding of praxis as action which is
always valuable in itself, as opposed to poiesis, i.e. actions aimed
at making or creation. Aristotelean praxis is always implicitly
ethical–always informed by and informing decisions as to how to
live–and political, concerned with forms of living with others. My
understanding of OA as praxis here is informed by such thinking
about ethical action as absolutely necessary for OA to enact
its potential for experimentation and change.

process of producing OA publications, a never-ending flow of
new PDFs and platforms. Instead, open accessing is a mode
of being in academia through the project of publishing as an
ongoing intervention. OA as platform capitalism gives little
consideration to the bigger project of OA as praxis, and as a
result fails to acknowledge the significance of the relationship
between the form of OA, the content published OA, and the
political project that informs both. Approaching OA as praxis,
then, is a tool for reshaping what constitutes the work of
publishing. What a commitment to open accessing, as opposed
to open access, makes possible, is a collective work against OA
as a tool of the neoliberal university and for OA as a poethical
form of publication: a fusion of making and doing, of OA as an
attitude and OA as form. But for poethical OA to become a
possibility, OA as praxis needs to emerge first.

To think about OA as praxis is to invite a conceptual shift
away from making publications OA and towards ‘doing OA’
as a complete project. OA seen as such ceases to exist as yet
another platform and emerges as an attitude that has the
potential to translate into forms of publishing best suited to
communicate it. This is not to suggest that OA should move
away from its preoccupation with the form and medium of
publishing altogether–the emergence of the so called postmedium condition in the arts, the glorification of generalised
‘doing’, and more recently, the popularity of related forms of
‘entrepreneurship’, all have their own problems. Rather, this
move towards praxis is an attempt at drawing attention to a
necessary relationship between making and doing, forms and
attitudes, that seems to be lacking in a lot of OA publishing. OA
as praxis offers a way out of what seems to be the end game
of academic publishing today; it is an invitation to participate
collectively and ethically in the process of making public the
work of scholarship.
Doing OA–open accessing–implies a way of thinking about
what producing various forms of knowledge should stand for.
In other words, open accessing does not suggest a continuous

12

Kaja Marczewska

The Horizon of The Publishable

13

References

¹ For a discussion of the effects of similar
practices of academic book sharing
on publishers, see Janneke Adema,
“Scanners, Collectors and Aggregators. On
the ‘underground movement’ of (pirated)
theory text sharing,” Open Reflections, 20
September 2009, https://openreflections.
wordpress.com/2009/09/20/scannerscollectors-and-aggregators-on-the‘underground-movement’-of-piratedtheory-text-sharing/.

Adema, Janneke. 2009. “Scanners, Collectors and Aggregators. On the ‘underground
movement’ of (pirated) theory text sharing.” Open Reflections. Accessed 15 May
2018. https://openreflections.wordpress.com/2009/09/20/scanners-collectors-andaggregators-on-the-‘underground-movement’-of-pirated-theory-text-sharing/.
Adema, Janneke. 2014. “Embracing Messiness: Open access offers the chance to
creatively experiment with scholarly publishing.” LSE Impact Blog. Accessed 15
May 2018. http://blogs.lse.ac.uk/impactofsocialsciences/2014/11/18/embracingmessiness-adema-pdsc14/.
Kember, Sarah. 2014. “Opening Out from Open Access: Writing and Publishing in Response
to Neoliberalism.” Ada: A Journal of Gender, New Media, and Technology 4.
doi:10.7264/N31C1V51.
Malik, Rachel. 2017. “Horizons of the Publishable: Publishing in/as Literary Studies.” ELH 75
(3): 707-735.
Retallack, Joan. 2003. The Poethical Wager. Berkeley, CA: University of California Press.
Srnicek, Nick. 2017. Platform Capitalism. Cambridge: Polity Press.

² see: Sarah Kember, “Opening Out from
Open Access: Writing and Publishing in
Response to Neoliberalism,” Ada: A Journal
of Gender, New Media, and Technology 4
(2014): doi:10.7264/N31C1V51.

³ see also: Janneke Adema, “Embracing
Messiness: Open access offers the
chance to creatively experiment with
scholarly publishing,” LSE Impact Blog,
18 November 2014, http://blogs.lse.ac.uk/
impactofsocialsciences/2014/11/18/
embracing-messiness-adema-pdsc14/.

14

Kaja Marczewska

The Horizon of The Publishable

15

The
Poethics
Of
Openness

I won’t imply here that openness is the sole or even main reason/motivator/
enabler behind any kind of reimagining in this context; openness has always been
part of a constellation of material-discursive factors—including most importantly
perhaps, the digital, in addition to various other socio-cultural elements—which
have together created (potential) conditions for change in publishing. Yet, within
this constellation I would like to explore how open access, applied and valued in
certain specific, e.g. radical open access, ways—where in other implementations it
has actually inhibited experimentation, but I will return to that later—has been an
instrumental condition for ethico-aesthetic experimentation to take place.

Janneke
Adema

Potential for Experimentation

Last year from the 23rd until the 29th of October the annual Open Access
Week took place, an international advocacy event focused on open access and
related topics. The theme of 2017’s Open Access week was ‘open in order to…’,
prompting participants to explore the concrete, tangible benefits of openness
for scholarly communication and inviting them to reflect on how openness can
make things possible. Behind this prompt, however, lies a wider discussion on
whether openness is a value that is an end in itself, that is intrinsically good, or
whether it predominantly has instrumental value as a means to achieve a certain
end. I will focus on the latter and will start from the presumption that openness
has no intrinsic value, it functions as a floating or empty signifier (Laclau 2005,
129–55; Adema 2014) with no ethics or politics of its own, only in relation to how it
is applied or positioned.1 It is therefore in discussions on the instrumental value of
openness that our politics and ethics in relation to openness come to the fore (for
example, do we value open in order to… ‘grow the commons’ or ‘increase return on
investments and contribute to economic growth’?). In this paper I want to explore
ways in which openness has contributed to and advanced a specific ‘end’: how has
it enabled experimentation with the material forms and relations that underlie and
structure scholarly publishing? Here, I am thinking of both the formats (e.g. print,
digital) we use to communicate our research, and the systems, roles, models and
practices that have evolved around them (e.g. notions of authorship, the book and
publication, publishing models). How has open access facilitated an exploration of
new practices, structures and institutions, questioning the system of academic
publishing as currently set up?

16

Janneke Adema

What is clear foremost, is that the open availability of research content has
been an important material condition for scholars and publishers to explore new
formats and new forms of interaction around publications. In order to remix and
re-use content, do large scale text and data-mining, experiment with open peer
review and emerging genres such as living books, wiki-publications, versionings and
multimodal adaptations, both the scholarly materials and platforms that lie at the
basis of these publishing gestures strongly benefit from being open. To enable new
forms of processual scholarship, communal authorship and public engagement with
texts online, open access is essential; it is no surprise therefore that many of the
ground-breaking experimental journals and projects in the HSS, such as Kairos,
Vectors and Inflexions, have been purposefully open access from the start.
Yet openness as a specific practice of publishing materials online has also influenced
how publishing itself is perceived. Making content openly available on blogs and
personal websites, or via institutional repositories and shadow libraries, has
enabled scholars to bypass legacy publishers, intermediaries and other traditional
gatekeepers, to publish their research and connect to other researchers in more
direct ways. This development has led to various reimaginings of the system of
scholarly publishing and the roles and structures that have traditionally buttressed
the publishing value chain in a print-based environment (which still predominantly
echoes Robert Darnton’s communication circuit, modelled on the 18th century
publishing history of Voltaire's Questions sur l'Encyclopédie (Darnton 1982)).
But next to this rethinking of the value chain, this more direct and open (self-)
publishing also enabled a proliferation of new publication forms, from blogposts to
podcasts and Twitter feeds.
Fuelled on by the open access movement, scholars, libraries and universities are
increasingly making use of open source platforms and software such as OJS to

The Poethics of Openness

17

take the process of publishing itself back into their own hands, setting up their
own formal publication outlets, from journals to presses and repositories. The open
access movement has played an important role in making a case against the high
profits sustaining the commercial publishing industry. This situation has created
serious access issues (e.g. the monograph crisis) due to the toxic combination
of market-driven publication decisions and increasingly depleted library funds,
affecting the availability of specialised and niche content (Fitzpatrick 2011; Hall
2008). This frustration in particular, next to the lack of uptake of open access
and multimodal publishing by the legacy presses, has motivated the rise of not-forprofit scholar- and library-led presses (Adema and Stone 2017). To that effect,
open access has stimulated a new ecosystem of publishing models and communities
to emerge.
Additionally, the iterative publishing of research-in-process, disseminating content
and eliciting community feedback during and as part of a project’s development,
has strengthened a vision of publishing in which it is perceived as an integral part of
the research process. The open science and notebook movements have simulated
this kind of processual publishing and helped imagine a different definition
of what publishing is and what purposes it fulfils. One of the more contentious
arguments I want to make here is that this potential to publish our research-inprogress has strengthened our agency as scholars with respect to how and when
we communicate our research. With that, our responsibility towards the specific
ways in which we produce it, from the formats (digital, multi-modal, processual), to
the material platforms and relations that support its production and dissemination,
is further extended. Yet, on the other hand, it has also highlighted the plurality of
material and discursive agencies involved in knowledge production, complicating
the centrality of liberal authorial agency. The closed and fixed codex-format, the
book as object, is what is being complicated and experimented with through preand post-publication feedback and interactions, from annotations in the margins
to open peer review and communal forms of knowledge production. The publication
as endpoint, as commodity, is what is being reconsidered here; but also our
author-function, when, through forms of open notebook science the roles of our
collaborators, of the communities involved in knowledge production, become even
more visible. I would like to end this section by highlighting the ways in which mainly
scholar-led projects within the open access landscape have played an important
role in carving out a different (ethical) framework for publishing too, one focused
on an ethics of care and communality, one in which publishing itself is perceived as
a form of care, acknowledging and supporting the various agencies involved in the
publishing process instead of being focused solely on its outcomes.

18

Janneke Adema

Impediment to Change
The above analysis of how openness and open access more
specifically has enabled experimentation, focuses mainly
on how it has the potential to do so. Yet there are similarly
many ways in which it has been inhibiting experimentation,
further strengthening existing publishing models and
established print-based formats. Think for example of how
most openly available scholarly publications are either
made available as PDFs or through Google Books limited
preview, both mimicking closed print formats online; of how
many open licences don’t allow for re-use and adaptations;
of how the open access movement has strategically been
more committed to gratis than to libre openness; of how
commercial publishers
are increasingly adopting open
access as just another profitable business model, retaining
and further exploiting existing relations instead of disrupting
them; of how new commercial intermediaries and gatekeepers
parasitical on open forms of communication are mining
and selling the data around our content to further their
own pockets—e.g. commercial SSRNs such as Academia.
edu and ResearchGate. In addition to all this, open access
can do very little to further experimentation if it is met by
a strong conservatism from scholars, their communities
and institutions, involving fears about the integrity of
scholarly content, and historical preferences for established
institutions and brands, and for the printed monograph and
codex format in assessment exercises—these are just a few
examples of how openness does not necessarily warrant
progressive change and can even effect further closures.
Openness itself does not guarantee experimentation, but
openness has and can be instrumentalised in such a way as
to enable experimenting to take place. It is here that I would
like to introduce a new concept to think and speculate with,
the concept of poethics. I use poethics in Derridean terms, as
a ‘nonself-identical’ concept (Derrida 1973), one that is both
constituted by and alters and adapts itself in intra-action
with the concepts I am connecting it to here: openness and
experimentation. I will posit that as a term poethics can

The Poethics of Openness

19

function in a connecting role as a bridging concept, outlining
the speculative relationship between the two. I borrowed the
concept of poethics (with an added h) from the poet, essayist,
and scholar Joan Retallack, where it has been further taken
on by the artist and critical racial and postcolonial studies
scholar Denise Ferreira da Silva; but in my exploration of
the term, I will also draw on the specific forms of feminist
poetics developed by literary theorist Terry Threadgold. I
will weave these concepts together and adapt them to start
speculating what a specific scholarly poethics might be. I
will argue in what follows that a scholarly poethics connects
the doing of scholarship, with both its political, ethical and
aesthetical elements. In this respect, I want to explore how
in our engagement as scholars with openness, a specific
scholarly poethics can arise, one that enables and creates
conditions for the continual reimagining and reperforming of
the forms and relations of knowledge production.
A Poethics of Scholarship
Poetics is commonly perceived as the theory of readymade textual and literary forms—it presumes structure and
fixed literary objects. Threadgold juxtaposes this theory of
poetics with the more dynamic concept of poiesis, the act of
making or performing in language, which, she argues, better
reflects and accommodates cultural and semiotic processes
and with that the writing process itself (Threadgold 1997, 3).
For Threadgold, feminist writings in particular have examined
this concept of poiesis, rather than poetics, of textuality by
focusing on the process of text creation and the multiple
identities and positions from which meaning is derived. This
is especially visible in forms of feminist rewriting, e.g. of
patriarchal knowledges, theories and narratives, which ‘reveal
their gaps and fissures and the binary logic which structures
them’ (Threadgold 1997, 16). A poetics of rewriting then goes
beyond a passive analysis of texts as autonomous artefacts,
where the engagement with and appraisal of a text is
actively performed, becoming performative, becoming itself
a poiesis, a making; the ‘analyst’ is embodied, becoming part
of the complex socio-cultural context of meaning-making

20

Janneke Adema

(Threadgold 1997, 85). Yet Threadgold emphasises that both
terms complement and denote each other, they are two sides
of the same coin; poetics forms the necessary static counterpoint to the dynamism of poiesis.
Joan Retallack moves beyond any opposition of poetics and
poiesis in her work, bringing them together in her concept of
poethics, which captures the responsibility that comes with
the formulating and performing of a poetics. This, Retallack
points out, always involves a wager, a staking of something
that matters on an uncertain outcome—what Mouffe and
Laclau have described as taking a decision in an undecideable
terrain (Mouffe 2013, 15). For Retallack a poethical attitude
thus necessarily comes with the ‘courage of the swerve’,
where, ‘swerves (like antiromantic modernisms, the civil rights
movement, feminism, postcolonialist critiques) are necessary
to dislodge us from reactionary allegiances and nostalgias’
(Retallack 2004, 3). In other words, they allow change to
take place in already determined situations. A poetics of the
swerve, of change, thus continuously unsettles our familiar
routes and notions; it is a poetics of conscious risk, of letting
go of control, of placing our inherited conceptions of ethics
and politics at risk, and of questioning them, experimenting
with them. For Retallack taking such a wager as a writer or
an artist, is necessary to connect our aesthetic registers to
the ‘character of our time’, acknowledging the complexities
and changing qualities of life and the world. Retallack initially
coined the term poethics to characterise John Cage’s
aesthetic framework, seeing it as focused on ‘making art
that models how we want to live’ (Retallack 2004, 44). The
principle of poethics then implies a practice in which ethics
and aesthetics can come together to reflect upon and
perform life’s changing experiences, whilst insisting upon our
responsibility (in interaction with the world) to guide this
change the best way we can, and to keep it in motion.
Denise Ferreira da Silva takes the concept of poethics
further to consider a new kind of speculative thinking—a
black feminist poethics—which rejects the linear and rational,
one-dimensional thought that characterises Western

The Poethics of Openness

21

European philosophy and theory in favour of a fractal or fourdimensional thinking, which better captures the complexity
of our world. Complicating linear conceptions of history and
memory as being reductive, Ferreira da Silva emphasises
how they are active elements, actively performing our past,
present and future. As such, she points out how slavery and
colonialism, often misconstrued in linear thinking as bygone
remnants of our past, are actively performed in and through
our present, grounded in that past, a past foundational to
our consciousness. Using fractal thinking as a poethical tool,
Ferreira da Silva hopes to break through the formalisations
of linear thought, by mapping blackness, and modes of
colonialism and racial violence not only on time, but on various
forms of space and place, exploring them explicitly from a
four-dimensional perspective (Bradley 2016). As such, she
explains, poethical thinking, ‘deployed as a creative (fractal)
imaging to address colonial and racial subjugation, aims to
interrupt the repetition characteristic of fractal patterns’
(Ferreira da Silva 2016) and refuses ‘to reduce what exists—
anyone and everything—to the register of the object, the
other, and the commodity’ (Ferreira da Silva 2014).

(such as the closed print-based book, single authorship, linear thought, copyright,
exploitative publishing relationships) or succumb to the closures that its own
implementation (e.g. through commercial adaptations) and institutionalisation (e.g.
as part of top-down policy mandates) of necessity also implies and brings with it.
It involves an awareness that publishing in an open way directly impacts on what
research is, what authorship is, and with that what publishing is. It asks us to take
responsibility for how we engage with open access, to take a position in towards
it—towards publishing more broadly—and towards the goals we want it to serve
(which I and others have done through the concept and project of radical open
access, for example). Through open publishing we can take in a critical position,
and we can explore new formats, practices and institutions, we just have to risk it.

These three different but complementary perspectives
from the point of view of literary scholarship and practice,
albeit themselves specific and contextual, map well onto
what I would perceive a ‘scholarly poethics’ to be: a form
of doing scholarship that pays specific attention to the
relation between context and content, ethics and aesthetics;
between the methods and theories informing our scholarship
and the media formats and graphic spaces we communicate
through. It involves scholars taking responsibility for the
practices and systems they are part of and often uncritically
repeat, but also for the potential they have to perform them
differently; to take risks, to take a wager on exploring other
communication forms and practices, or on a thinking that
breaks through formalisations of thought. Especially if as part
of our intra-actions with the world and today’s society we
can better reflect and perform its complexities. A scholarly
poethics, conceptualised as such, would include forms of
openness that do not simply repeat either established forms

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Janneke Adema

The Poethics of Openness

23

References

This doesn’t mean that as part of
discussions on openness and open access,
openness has not often been perceived as
an intrinsic good, something we want to
achieve exactly because it is perceived as
an a priori good in itself, an ideal to strife
for in opposition to closedness (Tkacz
2014). A variant of this also exists, where
openness is simply perceived as ‘good’
because it opens up access to information,
without further exploring or considering why
this is necessarily a good thing, or simply
assuming that other benefits and change
will derive from there, at the moment
universal access is achieved (Harnad 2012).
1

24

Adema, Janneke. 2014. “Open Access”. In Critical Keywords for the Digital Humanities.
Lueneburg: Centre for Digital Cultures (CDC).
Adema, Janneke, and Graham Stone. 2017. “Changing Publishing Ecologies: A Landscape
Study of New University Presses and Academic-Led Publishing”. London: Jisc. http://
repository.jisc.ac.uk/6666/.
Bradley, Rizvana. 2016. “Poethics of the Open Boat (In Response to Denise Ferreira Da
Silva)”. ACCeSsions, no. 2.
Darnton, Robert. 1982. “What Is the History of Books?” Daedalus 111 (3): 65–83.
Derrida, Jacques. 1973. Speech and Phenomena, and Other Essays on Husserl’s Theory of
Signs. Northwestern University Press.
Ferreira da Silva, Denise. 2014. “Toward a Black Feminist Poethics”. The Black Scholar 44
(2): 81–97. https://doi.org/10.1080/00064246.2014.11413690.
———. 2016. ‘Fractal Thinking’. ACCeSsions, no. 2.
Fitzpatrick, Kathleen. 2011. Planned Obsolescence: Publishing, Technology, and the Future
of the Academy. NYU Press.
Hall, Gary. 2008. Digitize This Book! The Politics of New Media, or Why We Need Open
Access Now. Minneapolis: University of Minnesota Press.
Harnad, Stevan. 2012. “Open Access: Gratis and Libre”. Open Access Archivangelism
(blog). 3 May 2012. http://openaccess.eprints.org/index.php?/archives/885-OpenAccess-Gratis-and-Libre.html.
Laclau, Ernesto. 2005. On Populist Reason. Verso.
McPherson, Tara. 2010. “Scaling Vectors: Thoughts on the Future of Scholarly
Communication”. Journal of Electronic Publishing 13 (2). http://dx.doi.org/
10.3998/3336451.0013.208.
Mouffe, Chantal. 2013. Agonistics: Thinking the World Politically. London; New York: Verso
Books.
Retallack, Joan. 2004. The Poethical Wager. Berkeley: University of California Press.
Threadgold, Terry. 1997. Feminist Poetics Poiesis, Performance, Histories. London; New
York: Routledge.
Tkacz, Nathaniel. 2014. Wikipedia and the Politics of Openness. Chicago; London:
University of Chicago Press.

Janneke Adema

The Poethics of Openness

25

entangled with it—a verb rooted in the Old Norse word for
seaweed, thongull, that undulating biomass that ensnares
and is ensnared by oars and fishing nets; by hydrophones and
deep-sea internet cables; by coral and other forms of marine
life. Adapting another fragment from Haraway, we ask: ‘What
forms of life survive and flourish in these dense, imploded
zones?’ (Haraway 1994, 62).

Diffractive
Publishing
Frances
McDonald
&
Whitney
Trettien

Haraway’s ‘regenerative project’—which now extends far beyond her early work—
has been to craft a critical consciousness based on a different optical metaphor:
diffraction. In physics, a diffraction pattern is the bending of waves, especially
light and sound waves, around obstacles and through apertures. It is, Haraway
writes, ‘the production of difference patterns in the world, not just of the same
reflected—displaced—elsewhere’ (268). If reflective reading forever inscribes the
reader’s identity onto whatever text she touches, then diffractive reading sees
the intimate touching of text and reader as a contingent, dynamic unfolding of
mutually transformative affinities. To engage diffractively with an idea is to become

This question remains not only relevant but is today
increasingly urgent. When Haraway began writing about
diffraction in the late 80s and early 90s, the web was nascent;
it would be several years before Mozilla would launch its
Mosaic browser, bringing the full throttle of connectivity to
a broader public. Today, we wash in the wake of the changes
brought by these new technologies, swirling in the morass of
social media, email, Amazon, e-books, and pirated PDF libraries
that constitute our current textual ecology. Much lies at
stake in how we imagine and practise the work of swimming
through these changing tides. For Karen Barad, a friend
and colleague of Haraway’s and an advocate of diffractive
scholarship, reading and writing are ‘ethical practices’ that
must be reimagined according to an ‘ethics not of externality
but rather entanglement’ (Barad 2012). To Barad’s list of
reading and writing we here add publishing. If entanglement
has an ethics, then it behooves us as scholars to not just
describe and debate it but to transform materially the ways
we see ourselves as reading and writing together. Adding our
voices to a rising chorus that includes Janneke Adema (2015),
Kathleen Fitzpatrick (2018), Eileen Joy (2017), Sarah Kember
(2016), Tara McPherson (2018), Gary Hall (2016), Iris van der
Tuin (2014), and others working at the intersection of digital
humanities, scholarly publishing, and feminist methodologies,
we ask: how can we build scholarly infrastructures that foster
diffractive reading and writing? What kind of publishing
model might be best suited to expressing and emboldening
diffractive practices? These are big questions that must be
collectively addressed; in this short piece, we offer our own
experiences designing thresholds, an experimental digital zine,
as one potential model for digital publishing that is attuned to
the ethics of entanglement.

26

Diffractive Publishing

Over a quarter century ago, Donna Haraway observed that the grounding metaphor
for humanistic inquiry is reflection. We describe the process of interpretation as
reflecting upon an object. To learn from a text, we ask students to write reflection
pieces, which encourages them to paper their own experiences over a text’s dense
weave. For Haraway, reflection is a troubling trope for critical study because it
‘displaces the same elsewhere’—that is, it conceives of reading and writing as
exercises in self-actualisation, with the text serving as a mirrored surface upon
which the scholar might see her own reflection cast back at her, mise en abyme.
‘Reflexivity has been much recommended as a critical practice,’ she writes, ‘but my
suspicion is that reflexivity, like reflection, only displaces the same elsewhere, setting
up the worries about copy and original and the search for the authentic and really
real’ (Haraway 1997, 16).

Frances McDonald & Whitney Trettien

27

⁕ ⁕ ⁕

handwritten sticky notes, highlighted document pages, and
grainy photographs rub against one another, forming dense and shifting
thickets. the blank spaces between once-distinct districts become cluttered and
close. geographically distant realms ache to converge. the bookcase furiously
semaphores toward the far corner of the room. thin lines of coloured paper
arrive to splay across sections. the wall bursts at every seam.

Whether it be real or virtual, every research project has its own ‘wall’: a ‘dense,
imploded zone’ that is populated by the ideas, images, scenes, and sentences
that ‘stick’ to us, to use Lara Farina’s evocative phrase (2014, 33). They are the
‘encounters’ that Gilles Deleuze describes as the impetus toward work, the things
that ‘strike’ us, as Walter Benjamin puts it, like a hammer to unknown inner chords.
Although instrumental to every humanities project, this entangled web of texts and
ideas has a brutally short lifespan. The writer strives to reassert control by whittling
down its massy excesses; indeed, training to be a scholar in the humanities is in large
part learning to compress and contain the wall’s licentious sprawl. We shorten our
focus to a single period, place, or author, excise those fragments that fall outside
the increasingly narrow range of our expertise, and briskly sever any loose ends that
refuse to be tied. These regulatory measures help align our work with the temporal,
geographic, and aesthetic boundaries of our disciplinary arbiters: the journals and
university presses that publish our work, the departments that hire and tenure us.
In an increasingly tight academic marketplace, where the qualified scholars, articles,
and projects far outnumber the available positions, deviation from the standard
model can seem like risky business indeed.

of such distinguished critics as Judith Butler, Homi Bhabha,
and Fredric Jameson for their long-winded impenetrability.
Unlike its prizewinning paragraphs, the Contest’s message
was clear: the opaque abstractions that clogged the arteries
of academic writing were no longer to be tolerated.
The academy’s stylistic strip-down has served to puncture
the unseemly bloat that had disfigured its prose. But its
sweeping injunction against incomprehensibility bears with
it other casualties. As we slim and trim our texts, cutting
any tangents that distract from the argument’s main thrust,
we unwittingly excise writing’s other gaits—those twists,
roils, and scintillating leaps that Eric Hayot, in his recent
rejoinder to academic style guides, so beautifully describes
as ‘gyrations in prose’ (2014, 58). For Hayot, these stylistic
excesses occur when an author’s passion for her subject
becomes so overwhelming that it can no longer be expressed
plainly. The kinetic energy of these gyrations recalls the
dynamism of the wall; one may glimpse its digressiveness in the
meandering aside, its piecemeal architecture in the sentence
fragment, or its vaulting span in the photo quote. These
snags in intelligibility are not evidence of an elitist desire to
exclude, but are precisely the moments in which the decorous
surface of a text cracks open to offer a glimpse of the tangled
expanses beneath. To experience them as such, the reader
must sacrifice her grip on a text’s argument and allow herself
to be swept up in the muddy momentum of its dance. Caught
amidst a piece’s movements, the reader trades intellectual
insight for precarious intimacy, the ungraspable streaming of
one into another.

The institutional imperatives of compression and containment not only dictate the
structural parameters of a work—its scope and trajectory—but the very texture of
our writing. In a bid to render academic texts more comprehensible to their readers,
modern style guides advocate plain prose. Leanness, they remind us, is legibility. This
aversion to ornament was part of a larger mutiny against the scourge of obfuscation
that plagued the humanities in the latter half of the twentieth century. Between
1995 and 1998, the journal Philosophy and Literature ran a Bad Writing Contest
that took this turgid academic prose as its target, and cheerfully skewered the work

By polishing over these openings under the edict of legibility,
plain prose breeds a restrictive form of plain reading, in which
the reader’s role is to digest discrete parcels of information,
rather than move and be moved along with the rollicking
contours of a work. At stake in advocating for a plurality of
readerly and writerly practices is an ethics of criticism. The
institutional apparatuses that shape our critical practices
instruct us to erase all traces of the serendipitous gyrations
that constitute our writing and reading, and erect in their place

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Frances McDonald & Whitney Trettien

29

a set of boundaries that keep our work in check. Yet our habits
of critical inquiry are irrefutably subjective and collaborative.
In an effort to move toward such a methodology, we might ask:
What forms of scholarship and knowledge become possible
when we reconceive of the spaces between readers, writers,
and texts as thresholds rather than boundaries, that is, as
contiguous zones of entanglement? How would our critical
apparatus mutate if we ascribed value to the shifting sprawl
of the wall and make public the diffractive processes that
constitute our writing and reading practices?
To put these questions into action, we have created thresholds
(http://openthresholds.org). We solicit work that a traditional
academic journal may deem unfinished, unseemly, or otherwise
unbound, but which discovers precisely in its unboundedness
new and oblique perspectives on art, culture, history, and
philosophy. Along with her piece, the author also submits
the fragments that provoked and surreptitiously steered her
work. We the editors then collaborate closely with the author
to custom-design these pieces for the platform’s split screen
architecture. The result is a more open-ended, processoriented webtext that blooms from, but never fully leaves, the
provocative juxtapositions of the author’s wall.
The split screen design aligns thresholds with a long history
of media that splits content and divides the gaze. In film, the
split screen has long been used to splice together scenes that
are temporally or spatially discontinuous. This divided frame
disrupts the illusion that the camera provides a direct feed of
information and so reveals film to be an authored and infinitely
interpretable object, each scene refracted through others.
The split screen developed under a different name in HTML:
the frame element. Now considered a contrivance due to its
overuse in the late 90s, Netscape Navigator’s development
of the frameset nonetheless marked a major development in
the history of the web. For the first time, designers could load
multiple documents in a single visual field, each with their own
independent actions and scrolling.

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Frances McDonald & Whitney Trettien

Of course, both the cinematic split screen and the HTML
frameset gesture towards a much older material threshold:
the gutter that divides the pages of the codex. Since most of
its content is presented and read linearly, we rarely consider
the book as a split form. However, many writers and poets have
played with the gutter as a signifying space. In Un coup de dés,
a late nineteenth-century poem that inspired much continental
theory and philosophy in the latter half of the twentieth
century, Stéphane Mallarmé famously uses each two-page
spread to rhetorical effect, jumping and twirling the reader’s
eye around and across the gutter. Blaise Cendrars and Sonia
Delaunay in their self-published avant-garde artist’s book La
Prose du Transsiberien (1913) similarly create a ‘simultaneous’
aesthetic that pairs image and text through an accordion
fold. These early instances have more recent cousins in the
textile art of Eve Sedgwick, the extraordinary visual poetry
of Claudia Rankine’s Citizen, and the work of artists like Fred
Hagstrom and Heather Weston, whose multidimensional books
spur new ways of looking at and thinking about texts.
Drawing inspiration from these exemplars, thresholds brings
the creative affordances of the split screen to the web, and
to scholarship. Think of it as an artist’s browser that hearkens
back to the early web; or imagine in its recto/verso design a
speculative future for the post-digital book. Here, the eye
not only flows along (with) the split screen’s vertical scroll,
but also cuts distinctive lateral lines between each piece as
the reader bends left and right through an issue, one halfscreen at a time. How the reader decides to characterize each
threshold—and how the writer and editors collaboratively
design it—determines the interpretive freight its traversal
can bear. In their poem ‘Extraneous,’ published in the first
issue, Charles Bernstein and Ted Greenwald treat it as a lens
through which their collaboratively authored text passes,
darkly. What emerges on the other side is an echo of the
original, where language, newly daubed in hot swaths of
colour, takes on the acoustic materiality of a riotous chorus. In
‘Gesture of Photographing,’ another collaboratively-authored
piece, Carla Nappi and Dominic Pettman use the threshold to
diffract the work of Vilem Flusser. Each sink into his words on

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31

photography and emerge having penned a short creative work
that responds to yet pushes away from his ideas.
As the reader navigates horizontally through an issue,
twisting and bumping from theory to fiction to image to sound,
thresholds invites her to engage with reading and writing as
a way of making waves of difference in the world. That is, the
platform does not divide each contribution taxonomically
but rather produces an entangled line of juxtapositions and
ripples, producing what Haraway calls ‘worldly interference
patterns’ (Haraway 1994, 60). There is a place, thresholds
implicitly argues, for the fragmentary in our collecting and
collective practices; for opacity and disorientation; for the
wall’s sprawl within the more regimented systems that order
our work.
To reach this place, criticism might begin at the threshold.
The threshold is the zone of entanglement that lies betwixt
and between writing and reading, text and reader, and
between texts themselves. It is restless and unruly, its
dimensions under perpetual renegotiation. To begin here
requires that we acknowledge that criticism does not rest on
solid ground; it too is a restless and unruly set of practices
given to proliferation and digression. To begin here is to enter
into a set of generative traversals that forge fragments into
new relations that in turn push against the given limits of our
inherited architectures of knowledge. To begin here is to
relinquish the fantasy that a text or texts may ever be fully,
finally known, and reconceive of our work as a series of partial
engagements and affective encounters that participate in
texts’ constant remaking.

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Frances McDonald & Whitney Trettien

References
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Economy of Scholarly Book Publishing.” In The Routledge Companion to Remix
Studies, ed. By Eduardo Navas, Owen Gallagher, and xtine burrough. London:
Routledge.
Barad, Karen. 2012. “Matter feels, converses, suffers, desires, yearns and remembers”:
Interview with Karen Barad. In New Materialism: Interviews and Cartographies, ed. by
Rick Dolphijn and Iris van der Tuin. Ann Arbor: Open Humanities Press.
Haraway, Donna. 1994. “A Game of Cat's Cradle: Science Studies, Feminist Theory, Cultural
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Farina, Lara. 2014. “Sticking Together.” In Burn After Reading/The Future We Want, ed. by
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van der Tuin, Iris. 2014. “Diffraction as a Methodology for Feminist Onto-Epistemology: On
Encountering Chantal Chawaf and Posthuman Interpellation,” Parallax 20:3: 231-244.

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The
Poethics of
Scholarship


 

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