Mars & Medak
Against Innovation
2019


Against Innovation: Compromised institutional agency and acts of custodianship
Marcell Mars and Tomislav Medak

abstract
In this essay we reflect on the historic crisis of the university and the public library as two
modern institutions tasked with providing universal access to knowledge and education.
This crisis, precipitated by pushes to marketization, technological innovation and
financialization in universities and libraries, has prompted the emergence of shadow
libraries as collective disobedient practices of maintenance and custodianship. In their
illegal acts of reversing property into commons, commodification into care, we detect a
radical gesture comparable to that of the historical avant-garde. To better understand how
the university and the public library ended up in this crisis, we re-trace their development
starting with the capitalist modernization around the turn of the 20th century, a period of
accelerated technological innovation that also birthed historical avant-garde. Drawing on
Perry Anderson’s ‘Modernity and Revolution’, we interpret that uniquely creative period
as a period of ambivalence toward an ‘unpredictable political future’ that was open to
diverging routes of social development. We situate the later re-emergence of avant-garde
practices in the 1960s as an attempt to subvert the separations that a mature capitalism
imposes on social reality. In the present, we claim, the radicality equivalent to the avantgarde is to divest from the disruptive dynamic of innovation and focus on the repair,
maintenance and care of the broken social world left in techno-capitalism’s wake.
Comparably, the university and the public library should be able to claim the radical
those gesture of slowdown and custodianship too, against the imperative of innovation
imposed on them by policymakers and managers.

Custodians.online, the first letter
On 30 November, 2015 a number of us shadow librarians who advocate, build
and maintain ‘shadow libraries’, i.e. online infrastructures allowing users to
digitise, share and debate digital texts and collections, published a letter
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ephemera: theory & politics in organization


(Custodians.online, 2015) in support of two of the largest user-created
repositories of pirated textbooks and articles on the Internet – Library Genesis
and Science Hub. Library Genesis and Science Hub’s web domain names were
taken down after a New York court issued an injunction following a copyright
infringement suit filed by the largest commercial academic publisher in the
world – Reed Elsevier. It is a familiar trajectory that a shared digital resource,
once it grows in relevance and size, gets taken down after a court decision.
Shadow libraries are no exception.
The world of higher education and science is structured by uneven development.
The world’s top-ranked universities are concentrated in a dozen rich countries
(Times Higher Education, 2017), commanding most of the global investment
into higher education and research. The oligopoly of commercial academic
publishers is headquartered in no more than half of those. The excessive rise of
subscription fees has made it prohibitively expensive even for the richest
university libraries of the Global North to provide access to all the journals they
would need to (Sample, 2012), drawing protest from academics all over the world
against the outrageously high price tag that Reed Elsevier puts on their work
(‘The Cost of Knowledge’, 2012). Against this concentration of economic might
and exclusivity to access, stands the fact that the rest of the world has little access
to the top-ranked research universities (Baty, 2017; Henning, 2017) and that the
poor universities are left with no option but to tacitly encourage their students to
use shadow libraries (Liang, 2012). The editorial director of global rankings at the
Times Higher Education Phil Baty minces no words when he bluntly states ‘that
money talks in global higher education seems … to be self-evident’ (Baty, 2017).
Uneven economic development reinforces global uneven development in higher
education and science – and vice versa. It is in the face of this combined
economic and educational unevenness, that Library Genesis and Science Hub,
two repositories for a decommodified access to otherwise paywalled resources,
attain a particular import for students, academics and researchers worldwide.
And it is in the face of combined economic and educational unevenness, that
Library Genesis and Science Hub continue to brave the court decisions,
continuously changing their domain names, securing ways of access beyond the
World Wide Web and ensuring robust redundancy of the materials in their
repositories.
The Custodians.online letter highlights two circumstances in this antagonism
that cut to the core of the contradictions of reproduction within academia in the
present. The first is the contrast between the extraction of extreme profits from
academia through inflated subscription prices and the increasingly precarious
conditions of studying, teaching and researching:

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Consider Elsevier, the largest scholarly publisher, whose 37% profit margin stands
in sharp contrast to the rising fees, expanding student loan debt and poverty-level
wages for adjunct faculty. Elsevier owns some of the largest databases of academic
material, which are licensed at prices so scandalously high that even Harvard, the
richest university of the global north, has complained that it cannot afford them
any longer. (Custodians.online, 2015: n.p.)

The enormous profits accruing to an oligopoly of academic publishers are a
result of a business model premised on harvesting and enclosing the scholarly
writing, peer reviewing and editing is done mostly for free by academics who are
often-times struggling to make their ends meet in the higher education
environment (Larivière et al., 2015).
The second circumstance is that shadow libraries invert the property relation of
copyright that allows publishers to exclude all those students, teachers and
researchers who don’t have institutional access to scholarly writing and yet need
that access for their education and research, their work and their livelihood in
conditions of heightened precarity:
This is the other side of 37% profit margins: our knowledge commons grows in
the fault lines of a broken system. We are all custodians of knowledge, custodians
of the same infrastructures that we depend on for producing knowledge,
custodians of our fertile but fragile commons. To be a custodian is, de facto, to
download, to share, to read, to write, to review, to edit, to digitize, to archive, to
maintain libraries, to make them accessible. It is to be of use to, not to make
property of, our knowledge commons.) (Custodians.online, 2015)

Shadow libraries thus perform an inversion that replaces the ability of ownership
to exclude, with the practice of custodianship (notion implying both the labor of
preservation of cultural artifacts and the most menial and invisible labor of daily
maintenance and cleaning of physical structures) that makes one useful to a
resource held in common and the infrastructures that sustain it.
These two circumstances – antagonism between value extraction and precarity
and antagonism between exclusive property and collective custodianship – signal
a deeper-running crisis of two institutions of higher education and research that
are caught in a joint predicament: the university and the library. This crisis is a
reflection of the impossible challenges placed on them by the capitalist
development, with its global division of labor and its looming threat of massive
technological unemployment, and the response of national policymakers to those
challenges: Are they able to create a labor force that will be able to position itself
in the global labor market with ever fewer jobs to go around? Can they do it with
less money? Can they shift the cost, risk and responsibility for social challenges
to individual students and patrons, who are now facing the prospect of their
investment in education never working out? Under these circumstances, the
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imperative is that these institutions have to re-invent themselves, that they have
to innovate in order to keep up with the disruptive course and accelerated the
pace of change.

Custodianship and repair
In what follows we will argue against submitting to this imperative of innovation.
Starting from the conditions from which shadow libraries emerge, as laid out in
the first Custodians.online letter, we claim that the historical trajectory of the
university and the library demands that they now embrace a position of
disobedience. They need to go back to their universalizing mission of providing
access to knowledge and education unconditionally to all members of society.
That universalism is a powerful political gesture. An infinite demand (Critchley,
2007) whereby they seek to abolish exclusions and affirm the legacy of the radical
equality they have built as part of the history of emancipatory struggles and
advances since the revolutions of 1789 and 1848. At the core of this legacy is a
promise that the capacity of members of society to collectively contest and claim
rights so as to become free, equal and solidaric is underwritten by a capacity to
have informed opinion, attain knowledge and produce a pedagogy of their own.
The library and the university stand in a historical trajectory of revolutions, a
series of historical discontinuities. The French Revolution seized the holdings of
the aristocracy and the Church, and brought a deluge of books to the Blibliotèque
Nationale and the municipal libraries across France (Harris, 1999). The Chartism
might have failed in its political campaign in 1848, but was successful in setting
up the reading rooms and emancipating the working class education from moral
inculcation imposed on them by the ruling classes (Johnson, 2014). The tension
between continuity and discontinuity that comes with disruptive changes was
written into their history long before the present imperative of innovation. And
yet, if these institutions are social infrastructures that have ever since sustained
the production of knowledge and pedagogy by re-producing the organizational
and material conditions of their production, they warn us against taking that
imperative of innovation at face value.
The entrepreneurial language of innovation is the vernacular of global technocapitalism in the present. Radical disruption is celebrated for its ability to depose
old monopolies and birth new ones, to create new markets and its first movers to
replace old ones (Bower and Christensen, 1996). It is a formalization reducing
the complexity of the world to the capital’s dynamic of creative destruction
(Schumpeter, 2013), a variant of an old and still hegemonic productivism that
understands social development as primarily a function of radical advances in
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technological productivity (Mumford, 1967). According to this view, what counts
is that spurts of technological innovation are driven by cycles of financial capital
facing slumping profits in production (Perez, 2011).
However, once the effect of gains from new technologies starts to slump, once
the technologist’s dream of improving the world hits the hard place of venture
capital monetization and capitalist competition, once the fog of hyped-up
technological boom clears, that which is supposedly left behind comes the fore.
There’s then the sunken fixed capital that is no longer productive enough.
There’s then technical infrastructures and social institutions that were there
before the innovation and still remain there once its effect tapers off, removed
from view in the productivist mindset, and yet invisibly sustaining that activity of
innovation and any other activity in the social world we inhabit (Hughes, 1993).
What remains then is the maintenance of stagnant infrastructures, the work of
repair to broken structures and of care for resources that we collectively depend
on.
As a number of scholars who have turned their attention to the matters of repair,
maintenance and care suggest, it is the sedimented material infrastructures of
the everyday and their breakdown that in fact condition and drive much of the
innovation process (Graham and Thrift, 2007; Jackson, 2014). As the renowned
historian of technology Thomas Hughes suggested (Hughes, 1993),
technological changes largely address the critical problems of existing
technologies. Earlier still, in the 1980s, David Noble convincingly argued that the
development of forces of production is a function of the class conflict (Noble,
2011). This turns the temporal logic of innovation on its head. Not the creative
destruction of a techno-optimist kind, but the malfunctioning of technological
infrastructures and the antagonisms of social structures are the elementary
pattern of learning and change in our increasingly technological world. As
Stephen Graham and Nigel Thrift argued (2007), once the smooth running
production, consumption and communication patterns in the contemporary
capitalist technosphere start to collapse, the collective coping strategies have to
rise to the challenge. Industrial disasters, breakdowns of infrastructures and
natural catastrophes have taught us that much.
In an age where a global division of labor is producing a growing precarity for
ever larger segments of the world’s working population and the planetary
systems are about to tip into non-linear changes, a truly radical gesture is that
which takes as its focus the repair of the effects of productivism. Approaching the
library and the university through the optic of social infrastructure allows us to
glimpse a radicality that their supposed inertia, complexity and stability make

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possible. This slowdown enables the processes of learning and the construction
of collective responses to the double crisis of growth and the environment.
In a social world in which precarity is differently experienced between different
groups, these institutions can accommodate that heterogeneity and diminish
their insecurities, helping the society effectively support structural change. They
are a commons in the non-substantive sense that Lauren Berlant (2016)
proposes, a ‘transitional form’ that doesn’t elide social antagonisms and that lets
different social positions loosely converge, in order to become ‘a powerful vehicle
for troubling troubled times’ (Berlant, 2016: 394-395).
The trajectory of radical gestures, discontinuities by re-invention, and creative
destruction of the old have been historically a hallmark of the avant-gardes. In
what follows, we will revisit the history of the avant-gardes, claiming that,
throughout their periodic iterations, the avant-gardes returned and mutated
always in response to the dominant processes and crises of the capitalist
development of their time. While primarily an artistic and intellectual
phenomenon, the avant-gardes emerged from both an adversarial and a coconstitutive relation to the institutions of higher education and knowledge
production. By revisiting three epochal moments along the trajectory of the
avant-gardes – 1917, 1967 and 2017 – we now wish to establish how the
structural context for radical disruption and radical transformation were
historically changing, bringing us to the present conjuncture where the library
and the university can reclaim the legacy of the avant-gardes by seemingly doing
its exact opposite: refusing innovation.

1917 – Industrial modernization,
revolutionary subjectivity

accelerated

temporality

and

In his text on ‘Modernity and Revolution’ Perry Anderson (1984) provides an
unexpected, yet the cogent explanation of the immense explosion of artistic
creativity in the short span of time between the late nineteenth and early
twentieth century that is commonly periodized as modernism (or avant-garde,
which he uses sparsely yet interchangeably). Rather than collapsing these wildly
diverging movements and geographic variations of artistic practices into a
monolithic formation, he defines modernism as a broad field of singular
responses resulting from the larger socio-political conjuncture of industrial
modernity. The very different and sometimes antithetical currents of symbolism,
constructivism, futurism, expressionism or suprematism that emerge in
modernism’s fold were defined by three coordinates: 1) an opposition to the
academicism in the art of the ancien régime, which modernist art tendencies both
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draw from and position themselves against, 2) a transformative use of
technologies and means of communication that were still in their promising
infancy and not fully integrated into the exigencies of capitalist accumulation and
3) a fundamental ambivalence vis-à-vis the future social formation – capitalism or
socialism, state or soviet – that the process of modernization would eventually
lead to. As Anderson summarizes:
European modernism in the first years of this century thus flowered in the space
between a still usable classical past, a still indeterminate technical present, and a
still unpredictable political future. Or, put another way, it arose at the intersection
between a semi-aristocratic ruling order, a semi-industrialized capitalist economy,
and a semi-emergent, or -insurgent, labour movement. (Anderson, 1984: 150)

Thus these different modernisms emerged operating within the coordinates of
their historical present, – committed to a substantive subversion of tradition or to
an acceleration of social development. In his influential theory of the avant-garde,
Peter Bürger (1984) roots its development in the critique of autonomy the art
seemingly achieved with the rise of capitalist modernity between the eighteenth
and late nineteenth century. The emergence of bourgeois society allowed artists
to attain autonomy in a triple sense: art was no longer bounded to the
representational hierarchies of the feudal system; it was now produced
individually and by individual fiat of the artist; and it was produced for individual
appreciation, universally, by all members of society. Starting from the ideal of
aesthetic autonomy enshrined in the works of Kant and Schiller, art eventually
severed its links from the boundedness of social reality and made this freedom
into its subject matter. As the markets for literary and fine artworks were
emerging, artists were gaining material independence from feudal patronage, the
institutions of bourgeois art were being established, and ‘[a]estheticism had made
the distance from the praxis of life the content of works’ (Bürger, 1984: 49)
While capitalism was becoming the dominant reality, the freedom of art was
working to suppress the incursion of that reality in art. It was that distance,
between art and life, that historical avant-gardes would undertake to eliminate
when they took aim at bourgeois art. With the ‘pathos of historical
progressiveness on their side’ (Bürger, 1984: 50), the early avant-gardes were
thus out to relate and transform art and life in one go.
Early industrial capitalism unleashed an enormous social transformation
through the formalization and rationalization of processes, the coordination and
homogenization of everyday life, and the introduction of permanent innovation.
Thus emerged modern bureaucracy, mass society and technological revolutions.
Progress became the telos of social development. Productive forces and global
expansion of capitalist relations made the humanity and the world into a new

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horizon of both charitable and profitable endeavors, emancipatory and imperial.
The world became a project (Krajewski, 2014).
The avant-gardes around the turn of the 20th century integrated and critically
inflected these transformations. In the spirit of the October Revolution, its
revolutionary subjectivity approached social reality as eminently transformable.
And yet, a recurrent concern of artists was with the practical challenges and
innovations of accelerated modernization: how to control, coordinate and socially
integrate the immense expansionary forces of early industrialization. This was an
invitation to insert one’s own radical visions into life and create new forms of
standardization and rationality that would bring society out of its pre-industrial
backwardness. Central to the avant-garde was abolishing the old and creating the
new, while overcoming the separation of art and social practice. Unleashing
imaginary and constructive forces in a reality that has become rational, collective
and universal: that was its utopian promise; that was its radical innovation. Yet,
paradoxically, it is only once there is the new that the previously existing social
world can be formalized and totalized as the old and the traditional. As Boris
Groys (2014) insisted, the new can be only established once it stands in a relation
to the archive and the museum. This tendency was probably nowhere more in
evidence than, as Sven Spieker documents in his book ‘The big archive – Art
from bureaucracy’ (2008), in the obsession of Soviet constructivists and
suprematists with the archival ordering of the flood of information that the
emergent bureaucratic administration and industrial management were creating
on an unprecedented scale.
The libraries and the universities followed a similar path. As the world became a
project, the aggregation and organization of all knowledge about the world
became a new frontier. The pioneers of library science, Paul Otlet and Melvil
Dewey, consummating the work of centuries of librarianship, assembled index
card catalogs of everything and devised classificatory systems that were powerful
formalizations of the increasingly complex world. These index card catalogs were
a ‘precursor of computing: universal paper machine’, (Krajewski, 2011), predating the ‘universal Turing machine’ and its hardware implementations by
Konrad Zuse and John von Neumann by almost half a century. Knowledge thus
became universal and universalizable: while libraries were transforming into
universal information infrastructures, they were also transforming into places of
popular reading culture and popular pedagogy. Libraries thus were gaining
centrality in the dissemination of knowledge and culture, as the reading culture
was becoming a massive and general phenomenon. Moreover, during the second
part of the nineteenth and the first part of the twentieth century, the working
class would struggle to transform not only libraries, but also universities, into
public institutions providing free access to culture and really useful knowledge
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necessary for the self-development and self-organization of the masses (Johnson,
2014).
While universities across the modernizing Europe, US and USSR would see their
opening to the masses only in the coming decades later, they shyly started to
welcome the working class and women. And yet, universities and schools were
intense places of experimentation and advancement. The Moscow design school
VKhUTEMAS, for instance, carried over the constructivists concerns into the
practicalities of the everyday, constructing socialist objects for a new collective
life, novyi byt, in the spirit of ‘Imagine no possessions’ (2005), as Christina Kiaer
has punned in the title of her book. But more importantly, the activities of
universities were driven by the promise that there are no limits to scientific
discovery and that a Leibnitzian dream of universal formalization of language
can be achieved through advances in mathematics and logic.

1967 – Mature capitalism, spectacle, resistant subjectivity
In this periodization, the central contention is that the radical gesture of
destruction of the old and creation of the new that was characteristic of the avantgarde has mutated as the historic coordinates of its emergence have mutated too.
Over the last century the avant-garde has divested from the radical gestures and
has assumed a relation to the transformation of social reality that is much more
complicated than its erstwhile cohort in disruptive change – technological
innovation – continues to offer. If technological modernization and the avantgarde were traveling companions at the turn of the twentieth century, after the
WWII they gradually parted their ways. While the avant-garde rather critically
inflects what capitalist modernity is doing at a particular moment of its
development, technological innovation remained in the same productivist pattern
of disruption and expansion. That technological innovation would remain
beholden to the cyclical nature of capitalist accumulation is, however, no mere
ideological blind-spot. Machinery and technology, as Karl Marx insists in The
Grundrisse, is after all ‘the most adequate form of capital’ (1857) and thus vital to
its dynamic. Hence it comes as no surprise that the trajectory of the avant-garde
is not only a continued substantive subversion of the ever new separations that
capitalist system produces in the social reality, but also a growing critical distance
to technology’s operation within its development.
Thus we skip forward half a century. The year is 1967. Industrial development is
at its apex. The despotism of mass production and its attendant consumerist
culture rules over the social landscape. After the WWII, the working class has
achieved great advances in welfare. The ‘control crisis’ (Beniger, 1989), resulting
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from an enormous expansion of production, distribution and communication in
the 19th century, and necessitating the emergence of the capacity for
coordination of complex processes in the form of modern bureaucracy and
information technology, persists. As the post-WWII golden period of gains in
productivity, prosperity and growth draws to a close, automation and
computerization start to make their way from the war room to the shop floor.
Growing labor power at home and decolonization abroad make the leading
capitalist economies increasingly struggle to keep profits rates at levels of the
previous two decades. Socialist economies struggle to overcome the initial
disadvantages of belated modernization and instill the discipline over labor in
order to compete in the dual world-system. It is still a couple of years before the
first oil crisis will break out and the neo-liberal retrenchment begin.
The revolutionary subjectivity of 1917 is now replaced by resistant militancy.
Facing the monotony of continuous-flow production and the prospect of bullshit
jobs in service industries that start to expand through the surplus of labor time
created by technological advances (Graeber, 2013), the workers perfect the
ingenuity in shirking the intensity and dullness of work. The consumerist culture
instills boredom (Vaneigem, 2012), the social division of labor produces
gendered exploitation at home (James, 2012), the paternalistic welfare provision
results in loss of autonomy (Oliver, 1990).
Sensibility is shaped by mass media whose form and content are structured by
the necessity of creating aggregate demand for the ever greater mass of
commodities and thus the commodity spectacle comes to mediate social
relations. In 1967 Guy Debord’s ‘The society of the spectacle’ is published. The
book analyses the totalizing capture of Western capitalist society by commodity
fetishism, which appears as objectively given. Commodities and their mediatized
simulacra become the unifying medium of social integration that obscures
separations within the society. So, as the crisis of 1970s approaches, the avantgarde makes its return. It operates now within the coordinates of the mature
capitalist conjuncture. Thus re-semantization, détournement and manipulation
become the representational equivalent of simulating busyness at work, playing
the game of hide-and-seek with the capitalist spectacle and turning the spectacle
onto itself. While the capitalist development avails itself of media and computers
to transform the reality into the simulated and the virtual, the avant-garde’s
subversive twist becomes to take the simulated and the virtual as reality and reappropriate them for playful transformations. Critical distance is no longer
possible under the centripetal impact of images (Foster, 1996), there’s no
revolutionary outside from which to assail the system, just one to escape from.

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Thus, the exodus and autonomy from the dominant trajectory of social
development rather than the revolutionary transformation of the social totality
become the prevailing mode of emancipatory agency. Autonomy through forms
of communitarian experimentation attempts to overcome the separation of life
and work, home and workplace, reproduction and production and their
concealment in the spectacle by means of micro-political experiments.
The university – in the meanwhile transformed into an institution of mass
education, accessible to all social strata – suddenly catapults itself center-stage,
placing the entire post-WWII political edifice with its authoritarian, repressive
and neo-imperial structure into question, as students make radical demands of
solidarity and liberation. The waves of radical political movements in which
students play a central role spread across the world: the US, Czechoslovakia,
France, Western Germany, Yugoslavia, Pakistan, and so on. The institution
becomes a site from which and against which mass civil rights, anti-imperial,
anti-nuclear, environmental, feminist and various other new left movements
emerge.
It is in the context of exodus and autonomy that new formalizations and
paradigms of organizing knowledge emerge. Distributed, yet connected. Built
from bottom up, yet powerful enough to map, reduce and abstract all prior
formalizations. Take, for instance, Ted Nelson’s Project Xanadu that introduced
to the world the notion of hypertext and hyperlinking. Pre-dating the World Wide
Web by a good 25 years, Xanadu implemented the idea that a body of written
texts can be understood as a network of two-way references. With the advent of
computer networks, whose early adopters were academic communities, that
formalization materialized in real infrastructure, paving the way for a new
instantiation of the idea that the entire world of knowledge can be aggregated,
linked and made accessible to the entire world. As Fred Turner documents in
‘From counterculture to cyberculture’ (2010), the links between autonomyseeking dropouts and early cyberculture in the US were intimate.
Countercultural ideals of personal liberation at a distance from the society
converged with the developments of personal computers and computer networks
to pave the way for early Internet communities and Silicon Valley
entrepreneurialism.
No less characteristic of the period were new formalizations and paradigms of
technologically-mediated subjectivity. The tension between the virtual and the
real, autonomy and simulation of autonomy, was not only present in the avantgarde’s playful takes on mass media. By the end of the 1950s, the development of
computer hardware reached a stage where it was running fast enough to cheat
human perception in the same way moving images on film and television did. In
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the computer world, that illusion was time-sharing. Before the illusion could
work, the concept of an individual computer user had to be introduced (Hu,
2015). The mainframe computer systems such as IBM 360/370 were fast enough
to run a software-simulated (‘virtual’) clone of the system for every user (Pugh et
al., 1991). This allowed users to access the mainframe not sequentially one after
the other, but at the same time – sharing the process-cycles among themselves.
Every user was made to feel as if they were running their own separate (‘real’)
computer. The computer experience thus became personal and subjectivities
individuated. This interplay of simulation and reality became common in the late
1960s. Fifty years later this interplay would become essential for the massive
deployment of cloud computing, where all computer users leave traces of their
activity in the cloud, but only few can tell what is virtual (i.e. simulated) and what
is real (i.e. ‘bare machine’).
The libraries followed the same double trajectory of universities. In the 1960s,
the library field started to call into question the merit of objectivity and neutrality
that librarianship embraced in the 1920s with its induction into the status of
science. In the context of social upheavals of the 1960s and 1970s, librarians
started to question ‘The Myth of Library Neutrality’ (Branum, 2008). With the
transition to a knowledge economy and transformation of the information into a
commodity, librarians could no longer ignore that the neutrality had the effect of
perpetuating the implicit structural exclusions of class, gender and race and that
they were the gatekeepers of epistemic and material privilege (Jansen, 1989;
Iverson 1999). The egalitarian politics written into the de-commodification and
enabling the social mission of public libraries started to trump neutrality. Thus
libraries came to acknowledge their commitment to the marginalized, their
pedagogies and their struggles.
At the same time, library science expanded and became enmeshed with
information science. The capacity to aggregate, organize and classify huge bodies
of information, to view it as an interlinked network of references indexed in a
card catalog, sat well with the developments in the computer world. In return, the
expansion of access to knowledge that the new computer networks promised fell
in line with the promise of public libraries.

2017 – Crisis in the present, financialization, compromised subjectivity
We arrive in the present. The effects of neo-liberal restructuring, the global
division of labor and supply-chain economy are petering out. Global capitalism
struggles to maintain growth, while at the same time failing to slow down
accelerating consumption of energy and matter. It thus arrives at a double crisis
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– a crisis of growth and a crisis of planetary boundaries. Against the profit
squeeze of 1970s, fixes were applied in the form of the relocation of production,
the breaking-up of organized labor and the integration of free markets across the
world. Yet those fixes have not stopped the long downturn of the capitalist system
that pinnacled in the crisis of 2008 (Brenner, 2006). Currently capital prefers to
sit on US$ 13.4 trillion of negative yielding bonds rather than risk investing into
production (Wigglesworth and Platt, 2016). Financialization is driving the efforts
to quickly boost and capture value where long-term investment makes little
sense. The finance capital privileges the short-term value maximization through
economic rents over long-term investment into growth. Its logic dominates all
aspects of the economy and the everyday (Brown, 2015). When it is betting on
long-term changes in production, capital is rather picky and chooses to bet on
technologies that are the harbingers of future automation. Those technologies
might be the death knell of the social expectation of full employment, creating a
reserve army of labor that will be pushed to various forms of casualized work,
work on demand and workfare. The brave new world of the gig-economy awaits.
The accelerated transformation of the labor market has made adaptation through
education and re-skilling difficult. Stable employment is mostly available in
sectors where highly specialized technological skills are required. Yet those
sectors need far less workers than the mass-manufacture required. Re-skilling is
only made more difficult by the fact that austerity policies are reducing the
universal provision of social support needed to allow workers to adapt to these
changes: workfare, the housing crisis, cuts in education and arts have converged
to make it so. The growing precarity of employment is doing away with the
separation between working time and free time. The temporal decomposition is
accompanied by the decomposition of workplace and living space. Fewer and
fewer jobs have a defined time and place in which they are performed (Huws,
2016) and while these processes are general, the conditions of precarity diverge
greatly from profession to profession, from individual to individual.
At the same time, we are living through record global warming, the seventh great
extinction and the destabilization of Earth’s biophysical systems. Globally, we’re
overshooting Earth’s regenerative capacities by a factor of 1.6 (Latouche, 2009),
some countries such as the US and the Gulf by a factor of 5 (Global Footprint
Network, 2013). And the environmental inequalities within countries are greater
than those between the countries (Piketty and Chancel, 2015). Unless by some
wonder almost non-existent negative emissions technologies do materialize
(Anderson and Peters, 2016), we are on a path of global destabilization of socioenvironmental metabolisms that no rate of technological change can realistically
mitigate (Loftus et al., 2015). Betting on settling on Mars is equally plausible.

article | 357



So, if the avant-garde has at the beginning of the 20th century responded to the
mutations of early modernization, in the 1960s to the integrated spectacle of the
mature capitalism, where is the avant-garde in the present?
Before we try to address the question, we need to return to our two public
institutions of mass education and research – the university and the library.
Where is their equalizing capacity in a historical conjuncture marked by the
rising levels of inequality? In the accelerating ‘race against the machine’
(Brynjolfsson and McAfee, 2012), with the advances in big data, AI and
robotization threatening to obliterate almost half of the jobs in advanced
economies (Frey and Osborne, 2013; McKinsey Global Institute, 2018), the
university is no longer able to fulfill the promise that it can provide both the
breadth and the specialization that are required to stave off the effect of a
runaway technological unemployment. It is no surprise that it can’t, because this
is ultimately a political question of changing the present direction of
technological and social development, and not a question of institutional
adaptation.
Yet while the university’s performance becomes increasingly scrutinized on the
basis of what its work is contributing to the stalling economy and challenges of
the labor market, on the inside it continues to be entrenched in defending
hierarchies. The uncertainty created by assessment-tied funding puts academics
on the defensive and wary of experimentation and resistance. Imperatives of
obsessive administrative reporting, performance metrics and short-term
competition for grant-based funding have, in Stefan Collini’s words, led to a ‘a
cumulative reduction in the autonomy, status and influence of academics’, where
‘[s]ystemic underfunding plus competition and punitive performancemanagement is seen as lean efficiency and proper accountability’ (Collini, 2017:
ch.2). Assessment-tied activities produce a false semblance of academic progress
by creating impact indicators that are frequently incidental to the research, while
at the same time demanding enormous amount of wasted effort that goes into
unsuccessful application proposals (Collini, 2017). Rankings based on
comparative performance metrics then allow university managers in the
monetized higher education systems such as UK to pitch to prospective students
how best to invest the debt they will incur in the future, in order to pay for the
growing tuition fees and cost of study, making the prospect of higher education
altogether less plausible for the majority in the long run (Bailey and Freedman,
2011).
Given that universities are not able to easily provide evidence that they are
contributing to the stalling economy, they are asked by the funders to innovate
instead. To paraphrase Marx, ‘innovate innovate that is their Moses and the
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prophets’. Innovation, a popular catch-all word with the government and
institutional administrators, gleaned from the entrepreneurial language of
techno-capitalism, to denote interventions, measures and adaptations in the
functioning of all kind of processes that promise to bring disruptive, almost
punitive radical changes to the failures to respond to the disruptive challenges
unleashed by that very same techno-capitalism.
For instance, higher education policy makers such as former UK universities
minister David Willets, advocate that the universities themselves should use their
competitive advantage, embrace the entrepreneurial opportunity in the global
academic marketplace and transform themselves into startups. Universities have
to become the ‘equivalent of higher education Google or Amazon’ (Gill, 2015). As
Gary Hall reports in his ‘Uberfication of the university’ (2016), a survey UK vicechancellors has detected a number of areas where universities under their
command should become more disruptively innovative:
Among them are “uses of student data analytics for personalized services” (the
number one innovation priority for 90 percent of vice-chancellors); “uses of
technology to transform learning experiences” (massive open online courses
[MOOCs]; mobile virtual learning environments [VLEs]; “anytime-anywhere
learning” (leading to the demise of lectures and timetables); and “student-driven
flexible study modes” (“multiple entry points” into programs, bringing about an
end to the traditional academic year). (Hall, 2016: n.p.)

Universities in the UK are thus pushed to constantly create trendy programs,
‘publish or perish’, perform and assess, hire and fire, find new sources of
funders, find students, find interest of parents, vie for public attention, produce
evidence of immediate impact. All we can expect from such attempts to
transform universities into Googles and Amazons, is that we will end up with an
oligopoly of a few prestige brands franchised all around the world – if the
strategy proves ‘successful’, or – if not – just with a world in which universities
go on faking disruptive innovations while waiting for some miracle to happen
and redeem them in the eyes of neoliberal policy makers.
These are all short-term strategies modeled on the quick extraction of value that
Wendy Brown calls the ‘financialization of everything’ (Brown, 2015: 70).
However, the best in the game of such quick rent-seeking are, as always, those
universities that carry the most prestige, have the most assets and need to be
least afraid for their future, whereas the rest are simply struggling in the prospect
of reduced funding.
Those universities in ‘peripheral’ countries, which rarely show up anywhere near
the top of the global rankings, are in a particularly disadvantaged situation. As
Danijela Dolenec has calculated:
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[T]he whole region [of Western Balkans] invests approximately EUR 495 million in
research and development per year, which is equivalent of one (second-largest) US
university. Current levels of investment cannot have a meaningful impact on the
current model of economic development ... (Dolenec, 2016: 34)

So, these universities don’t have much capacity to capture value in the global
marketplace. In fact, their work in educating masses matters less to their
economies, as these economies are largely based on selling cheap low-skilled
labor. So, their public funders leave them in their underfunded torpor to
improvise their way through education and research processes. It is these
institutions that depend the most on the Library Genesis and Science Hubs of
this world. If we look at the download data of Library Genesis, as has Balasz Bodó
(2015), we can discern a clear pattern that the users in the rich economies use
these shadow libraries to find publications that are not available in the digital
form or are pay-walled, while the users in the developing economies use them to
find publications they don’t have access to in print to start with.
As for libraries, in the shift to the digital they were denied the right to provide
access that has now radically expanded (Sullivan, 2012), so they are losing their
central position in the dissemination and access to knowledge. The decades of
retrenchment in social security, unemployment support, social housing, arts and
education have made libraries, with their resources open to broad communities,
into a stand-in for failing welfare institutions (Mattern, 2014). But with the onset
of 2008 crisis, libraries have been subjected to brutal cuts, affecting their ability
to stay open, service their communities and in particular the marginalized
groups and children (Kean, 2017). Just as universities, libraries have thus seen
their capacity to address structural exclusions of marginalized groups and
provide support to those affected by precarity compromised.
Libraries thus find themselves struggling to provide legitimation for the support
they receive. So they re-invent and re-brand themselves as ‘third places’ of
socialization for the elderly and the youth (Engel-Johnson, 2017), spaces where
the unemployed can find assistance with their job applications and the socially
marginalized a public location with no economic pressures. All these functions,
however, are not something that public libraries didn’t do before, along with
what was their primary function – providing universal access to all written
knowledge, in which they are however nowadays – in the digital economy –
severely limited.
All that innovation that universities and libraries are undertaking seems to be
little innovation at all. It is rather a game of hide and seek, behind which these
institutions are struggling to maintain their substantive mission and operation.
So, what are we to make of this position of compromised institutional agency? In
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Against innovation

a situation where progressive social agency no longer seems to be within the
remit of these institutions? The fact is that with the growing crisis of precarity
and social reproduction, where fewer and fewer have time from casualized work
to study, convenience to do so at home and financial prospects to incur a debt by
enrolling in a university, these institutions should, could and sometimes do
provide sustaining social arrangements and resources – not only to academics,
students and patrons, but also to a general public – that can reduce economic
imperatives and diminish insecurities. While doing this they also create
institutional preconditions that, unlike business-cycle driven institutions, can
support the structural repair that the present double crisis demands.
If the historical avant-garde was birthing of the new, nowadays repeating its
radicalism would seem to imply cutting through the fog of innovation. Its
radicalism would be to inhabit the non-new. The non-new that persists and in the
background sustains the broken social and technological world that the technocapitalist innovation wants to disrupt and transcend. Bullshit jobs and simulating
busyness at work are correlative of the fact that free time and the abundance of
social wealth created by growing productivity have paradoxically resulted in
underemployment and inequality. We’re at a juncture: accelerated crisis of
capitalism, accelerated climate change, accelerated erosion of political systems
are trajectories that leave little space for repair. The full surrender of
technological development into the hands of the market forces leaves even less.
The avant-garde radicalism nowadays is standing with the social institutions that
permit, speaking with Lauren Berlant, the ‘loose convergence’ of social
heterogeneity needed to construct ‘transitional form[s]’ (2016: 394). Unlike the
solutionism of techno-communities (Morozov, 2013) that tend to reduce
uncertainty of situations and conflict of values, social institutions permit
negotiating conflict and complexity in the situations of crisis that Gary Ravetz
calls postnormal – situations ‘where facts are uncertain, values in dispute, stakes
high and decisions urgent’ (Ravetz, 2003: 75). On that view, libraries and
universities as social infrastructures, provide a chance for retardation and
slowdown, and a capacity for collective disobedience. Against the radicalizing
exclusions of property and labor market, they can lower insecurities and
disobediently demand universal access to knowledge and education, a mass
intellectuality and autonomous critical pedagogy that increasingly seems a thing
of the past. Against the imposition to translate quality into metrics and capture
short-term values through assessment, they can resist the game of simulation.
While the playful simulation of reality was a thing in 1967, in 2017 it is no
longer. Libraries and universities can stop faking ‘innovativity’, ‘efficiency’ and
‘utility’.

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Custodians.online, the second letter
On 30 November, 2016 a second missive was published by Custodians.online
(2016). On the twentieth anniversary of UbuWeb, ‘the single-most important
archive of avant-garde and outsider art’ on the Internet, the drafters of the letter
followed up on their initial call to acts of care for the infrastructure of our shared
knowledge commons that the first letter ended with. The second letter was a gift
card to Ubu, announcing that it had received two mirrors, i.e. exact copies of the
Ubu website accessible from servers in two different locations – one in Iceland,
supported by a cultural activist community, and another one in Switzerland,
supported by a major art school – whose maintenance should ensure that Ubu
remains accessible even if its primary server is taken down.
McKenzie Wark in their text on UbuWeb poignantly observes that shadow
libraries are:
tactics for intervening in three kinds of practices, those of the art-world, of
publishing and of scholarship. They respond to the current institutional, technical
and political-economic constraints of all three. As it says in the Communist
Manifesto, the forces for social change are those that ask the property question.
While détournement was a sufficient answer to that question in the era of the
culture industries, they try to formulate, in their modest way, a suitable tactic for
answering the property question in the era of the vulture industries. (Wark, 2015:
116)

As we claimed, the avant-garde radicalism can be recuperated for the present
through the gestures of disobedience, deceleration and demands for
inclusiveness. Ubu already hints toward such recuperation on three coordinates:
1) practiced opposition to the regime of intellectual property, 2) transformative
use of old technologies, and 3) a promise of universal access to knowledge and
education, helping to foster mass intellectuality and critical pedagogy.
The first Custodians.online letter was drafted to voice the need for a collective
disobedience. Standing up openly in public for the illegal acts of piracy, which
are, however, made legitimate by the fact that students, academics and
researchers across the world massively contribute and resort to pirate repositories
of scholarly texts, holds the potential to overturn the noxious pattern of court
cases that have consistently lead to such resources being shut down.
However, the acts of disobedience need not be made explicit in the language of
radicalism. For a public institution, disobedience can also be doing what should
not be done: long-term commitment to maintenance – for instance, of a mirror –
while dealing institutionally with all the conflicts and challenges that doing this
publicly entails.
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Against innovation

The second Custodians.online letter was drafted to suggest that opportunity:
In a world of money-crazed start-ups and surveillance capitalism, copyright
madness and abuse, Ubu represents an island of culture. It shows what a single
person, with dedication and focus, can achieve. There are lessons to be drawn
from this:

1) Keep it simple and avoid constant technology updates. Ubu is plain
HTML, written in a text-editor.
2) Even a website should function offline. One should be able to take the
hard disk and run. Avoid the cloud – computers of people you don’t
know and who don’t care about you.
3) Don’t ask for permission. You would have to wait forever, turning
yourself into an accountant and a lawyer.
4) Don’t promise anything. Do it the way you like it.
5) You don’t need search engines. Rely on word-of-mouth and direct
linking to slowly build your public. You don’t need complicated
protocols, digital currencies or other proxies. You need people who
care.
6) Everything is temporary, even after 20 years. Servers crash, disks die,
life changes and shit happens. Care and redundancy is the only path to
longevity. Care and redundancy is the reason why we decided to run
mirrors. We care and we want this resource to exist… should shit
happen, this multiplicity of locations and institutions might come in
handy. We will see. Find your Ubu. It’s time to mirror each other in
solidarity. (Custodians.online, 2016)

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the authors
Marcell Mars is a research associate at the Centre for Postdigital Cultures at Coventry
University (UK). Mars is one of the founders of Multimedia Institute/MAMA in Zagreb.
His research ‘Ruling Class Studies’, started at the Jan van Eyck Academy (2011),
examines state-of-the-art digital innovation, adaptation, and intelligence created by
corporations such as Google, Amazon, Facebook, and eBay. He is a doctoral student at
Digital Cultures Research Lab at Leuphana University, writing a thesis on ‘Foreshadowed
Libraries’. Together with Tomislav Medak he founded Memory of the World/Public
Library, for which he develops and maintains software infrastructure.
Email: ki.be@rkom.uni.st
Tomislav Medak is a doctoral student at the Centre for Postdigital Cultures at Coventry
University. Medak is a member of the theory and publishing team of the Multimedia
Institute/MAMA in Zagreb, as well as an amateur librarian for the Memory of the
World/Public Library project. His research focuses on technologies, capitalist
development, and postcapitalist transition, particularly on economies of intellectual
property and unevenness of technoscience. He authored two short volumes: ‘The Hard
Matter of Abstraction—A Guidebook to Domination by Abstraction’ and ‘Shit Tech for A
Shitty World’. Together with Marcell Mars he co-edited ‘Public Library’ and ‘Guerrilla
Open Access’.
Email: tom@mi2.hr


Barok
Techniques of Publishing
2014


Techniques of Publishing

Draft translation of a talk given at the seminar Informace mezi komoditou a komunitou [The Information Between Commodity and Community] held at Tranzitdisplay in Prague, Czech Republic, on May 6, 2014

My contribution has three parts. I will begin by sketching the current environment of publishing in general, move on to some of the specificities of publishing
in the humanities and art, and end with a brief introduction to the Monoskop
initiative I was asked to include in my talk.
I would like to thank Milos Vojtechovsky, Matej Strnad and CAS/FAMU for
the invitation, and Tranzitdisplay for hosting this seminar. It offers itself as an
opportunity for reflection for which there is a decent distance from a previous
presentation of Monoskop in Prague eight years ago when I took part in a new
media education workshop prepared by Miloš and Denisa Kera. Many things
changed since then, not only in new media, but in the humanities in general,
and I will try to articulate some of these changes from today’s perspective and
primarily from the perspective of publishing.

I. The Environment of Publishing
One change, perhaps the most serious, and which indeed relates to the humanities
publishing as well, is that from a subject that was just a year ago treated as a paranoia of a bunch of so called technological enthusiasts, is today a fact with which
the global public is well acquainted: we are all being surveilled. Virtually every
utterance on the internet, or rather made by means of the equipment connected
to it through standard protocols, is recorded, in encrypted or unencrypted form,
on servers of information agencies, besides copies of a striking share of these data
on servers of private companies. We are only at the beginning of civil mobilization towards reversal of the situation and the future is open, yet nothing suggests
so far that there is any real alternative other than “to demand the impossible.”
There are at least two certaintes today: surveillance is a feature of every communication technology controlled by third parties, from post, telegraphy, telephony
to internet; and at the same time it is also a feature of the ruling power in all its
variants humankind has come to know. In this regard, democracy can be also understood as the involvement of its participants in deciding on the scale and use of
information collected in this way.
I mention this because it suggests that also all publishing initiatives, from libraries,
through archives, publishing houses to schools have their online activities, back1

ends, shared documents and email communication recorded by public institutions–
which intelligence agencies are, or at least ought to be.
In regard to publishing houses it is notable that books and other publications today are printed from digital files, and are delivered to print over email, thus it is
not surprising to claim that a significant amount of electronically prepared publications is stored on servers in the public service. This means that besides being
required to send a number of printed copies to their national libraries, in fact,
publishers send their electronic versions to information agencies as well. Obviously, agencies couldn’t care less about them, but it doesn’t change anything on
the likely fact that, whatever it means, the world’s largest electronic repository of
publications today are the server farms of the NSA.
Information agencies archive publications without approval, perhaps without awareness, and indeed despite disapproval of their authors and publishers, as an
“incidental” effect of their surveillance techniques. This situation is obviously
radically different from a totalitarianism we got to know. Even though secret
agencies in the Eastern Bloc were blackmailing people to produce miserable literature as their agents, samizdat publications could at least theoretically escape their
attention.
This is not the only difference. While captured samizdats were read by agents of
flesh and blood, publications collected through the internet surveillance are “read”
by software agents. Both of them scan texts for “signals”, ie. terms and phrases
whose occurrences trigger interpretative mechanisms that control operative components of their organizations.
Today, publishing is similarly political and from the point of view of power a potentially subversive activity like it was in the communist Czechoslovakia. The
difference is its scale, reach and technique.
One of the messages of the recent “revelations” is that while it is recommended
to encrypt private communication, the internet is for its users also a medium of
direct contact with power. SEO, or search engine optimization, is now as relevant technique for websites as for books and other publications since all of them
are read by similar algorithms, and authors can read this situation as a political
dimension of their work, as a challenge to transform and model these algorithms
by texts.

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II. Techniques of research in the humanities literature
Compiling the bibliography
Through the circuitry we got to the audience, readers. Today, they also include
software and algorithms such as those used for “reading” by information agencies
and corporations, and others facilitating reading for the so called ordinary reader,
the reader searching information online, but also the “expert” reader, searching
primarily in library systems.
Libraries, as we said, are different from information agencies in that they are
funded by the public not to hide publications from it but to provide access to
them. A telling paradox of the age is that on the one hand information agencies
are storing almost all contemporary book production in its electronic version,
while generally they absolutely don’t care about them since the “signal” information lies elsewhere, and on the other in order to provide electronic access, paid or
direct, libraries have to costly scan also publications that were prepared for print
electronically.
A more remarkable difference is, of course, that libraries select and catalogize
publications.
Their methods of selection are determined in the first place by their public institutional function of the protector and projector of patriotic values, and it is reflected
in their preference of domestic literature, ie. literature written in official state languages. Methods of catalogization, on the other hand, are characterized by sorting
by bibliographic records, particularly by categories of disciplines ordered in the
tree structure of knowledge. This results in libraries shaping the research, including academic research, towards a discursivity that is national and disciplinary, or
focused on the oeuvre of particular author.
Digitizing catalogue records and allowing readers to search library indexes by their
structural items, ie. the author, publisher, place and year of publication, words in
title, and disciplines, does not at all revert this tendency, but rather extends it to
the web as well.
I do not intend to underestimate the value and benefits of library work, nor the
importance of discipline-centered writing or of the recognition of the oeuvre of
the author. But consider an author working on an article who in the early phase
of his research needs to prepare a bibliography on the activity of Fluxus in central Europe or on the use of documentary film in education. Such research cuts
through national boundaries and/or branches of disciplines and he is left to travel
not only to locate artefacts, protagonists and experts in the field but also to find
literature, which in turn makes even the mere process of compiling bibliography
relatively demanding and costly activity.
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In this sense, the digitization of publications and archival material, providing their
free online access and enabling fulltext search, in other words “open access”, catalyzes research across political-geographical and disciplinary configurations. Because while the index of the printed book contains only selected terms and for
the purposes of searching the index across several books the researcher has to have
them all at hand, the software-enabled search in digitized texts (with a good OCR)
works with the index of every single term in all of them.
This kind of research also obviously benefits from online translation tools, multilingual case bibliographies online, as well as second hand bookstores and small
specialized libraries that provide a corrective role to public ones, and whose “open
access” potential has been explored to the very small extent until now, but which
I won’t discuss here further for the lack of time.
Writing
The disciplinarity and patriotism are “embedded” in texts themselves, while I repeat that I don’t say this in a pejorative way.
Bibliographic records in bodies of texts, notes, attributions of sources and appended references can be read as formatted addresses of other texts, making apparent a kind of intertextual structure, well known in hypertext documents. However, for the reader these references are still “virtual”. When following a reference
she is led back to a library, and if interested in more references, to more libraries.
Instead, authors assume certain general erudition of their readers, while following references to their very sources is perceived as an exception from the standard
self-limitation to reading only the body of the text. Techniques of writing with
virtual bibliography thus affirm national-disciplinary discourses and form readers
and authors proficient in the field of references set by collections of local libraries
and so called standard literature of fields they became familiar with during their
studies.
When in this regime of writing someone in the Czech Republic wants to refer to
the work of Gilbert Simondon or Alexander Bogdanov, to give an example, the
effect of his work will be minimal, since there was practically nothing from these
authors translated into Czech. His closely reading colleague is left to try ordering
books through a library and wait for 3-4 weeks, or to order them from an online
store, travel to find them or search for them online. This applies, in the case of
these authors, for readers in the vast majority of countries worldwide. And we can
tell with certainty that this is not only the case of Simondon and Bogdanov but
of the vast majority of authors. Libraries as nationally and pyramidally situated
institutions face real challenges in regard to the needs of free research.
This is surely merely one aspect of techniques of writing.
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Reading
Reading texts with “live” references and bibliographies using electronic devices is
today possible not only to imagine but to realise as well. This way of reading
allows following references to other texts, visual material, other related texts of
an author, but also working with occurrences of words in the text, etc., bringing
reading closer to textual analysis and other interesting levels. Due to the time
limits I am going to sketch only one example.
Linear reading is specific by reading from the beginning of the text to its end,
as well as ‘tree-like’ reading through the content structure of the document, and
through occurrences of indexed words. Still, techniques of close reading extend
its other aspect – ‘moving’ through bibliographic references in the document to
particular pages or passages in another. They make the virtual reference plastic –
texts are separated one from another merely by a click or a tap.
We are well familiar with a similar movement through the content on the web
– surfing, browsing, and clicking through. This leads us to an interesting parallel: standards of structuring, composing, etc., of texts in the humanities has been
evolving for centuries, what is incomparably more to decades of the web. From
this stems also one of the historical challenges the humanities are facing today:
how to attune to the existence of the web and most importantly to epistemological consequences of its irreversible social penetration. To upload a PDF online is
only a taste of changes in how we gain and make knowledge and how we know.
This applies both ways – what is at stake is not only making production of the
humanities “available” online, it is not only about open access, but also about the
ways of how the humanities realise the electronic and technical reality of their
own production, in regard to the research, writing, reading, and publishing.
Publishing
The analogy between information agencies and national libraries also points to
the fact that large portion of publications, particularly those created in software,
is electronic. However the exceptions are significant. They include works made,
typeset, illustrated and copied manually, such as manuscripts written on paper
or other media, by hand or using a typewriter or other mechanic means, and
other pre-digital techniques such as lithography, offset, etc., or various forms of
writing such as clay tablets, rolls, codices, in other words the history of print and
publishing in its striking variety, all of which provide authors and publishers with
heterogenous means of expression. Although this “segment” is today generally
perceived as artists’ books interesting primarily for collectors, the current process
of massive digitization has triggered the revival, comebacks, transformations and
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novel approaches to publishing. And it is these publications whose nature is closer
to the label ‘book’ rather than the automated electro-chemical version of the offset
lithography of digital files on acid-free paper.
Despite that it is remarkable to observe a view spreading among publishers that
books created in software are books with attributes we have known for ages. On
top of that there is a tendency to handle files such as PDFs, EPUBs, MOBIs and
others as if they are printed books, even subject to the rules of limited edition, a
consequence of what can be found in the rise of so called electronic libraries that
“borrow” PDF files and while someone reads one, other users are left to wait in
the line.
Whilst, from today’s point of view of the humanities research, mass-printed books
are in the first place archives of the cultural content preserved in this way for the
time we run out of electricity or have the internet ‘switched off’ in some other
way.

III. Monoskop
Finally, I am getting to Monoskop and to begin with I am going to try to formulate
its brief definition, in three versions.
From the point of view of the humanities, Monoskop is a research, or questioning, whose object’s nature renders no answer as definite, since the object includes
art and culture in their widest sense, from folk music, through visual poetry to
experimental film, and namely their history as well as theory and techniques. The
research is framed by the means of recording itself, what makes it a practise whose
record is an expression with aesthetic qualities, what in turn means that the process of the research is subject to creative decisions whose outcomes are perceived
esthetically as well.
In the language of cultural management Monoskop is an independent research
project whose aim is subject to change according to its continual findings; which
has no legal body and thus as organisation it does not apply for funding; its participants have no set roles; and notably, it operates with no deadlines. It has a reach
to the global public about which, respecting the privacy of internet users, there
are no statistics other than general statistics on its social networks channels and a
figure of numbers of people and bots who registered on its website and subscribed
to its newsletter.
At the same time, technically said, Monoskop is primarily an internet website
and in this regard it is no different from any other communication media whose
function is to complicate interpersonal communication, at least due to the fact
that it is a medium with its own specific language, materiality, duration and access.
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Contemporary media
Monoskop has began ten years ago in the milieu of a group of people running
a cultural space where they had organised events, workshops, discussion, a festival,
etc. Their expertise, if to call that way the trace left after years spent in the higher
education, varied well, and it spanned from fine art, architecture, philosophy,
through art history and literary theory, to library studies, cognitive science and
information technology. Each of us was obviously interested in these and other
fields other than his and her own, but the praxis in naming the substance whose
centripetal effects brought us into collaboration were the terms new media, media
culture and media art.
Notably, it was not contemporary art, because a constituent part of the praxis was
also non-visual expression, information media, etc., so the research began with the
essentially naive question ‘of what are we contemporary?’. There had been not
much written about media culture and art as such, a fact I perceived as drawback
but also as challenge.
The reflection, discussion and critique need to be grounded in reality, in a wider
context of the field, thus the research has began in-field. From the beginning, the
website of Monoskop served to record the environment, including people, groups,
organizations, events we had been in touch with and who/which were more or
less explicitly affiliated with media culture. The result of this is primarily a social
geography of live media culture and art, structured on the wiki into cities, with
a focus on the two recent decades.
Cities and agents
The first aim was to compile an overview of agents of this geography in their
wide variety, from eg. small independent and short-lived initiatives to established
museums. The focus on the 1990s and 2000s is of course problematic. One of
its qualities is a parallel to the history of the World Wide Web which goes back
precisely to the early 1990s and which is on the one hand the primary recording
medium of the Monoskop research and on the other a relevant self-archiving and–
stemming from its properties–presentation medium, in other words a platform on
which agents are not only meeting together but potentially influence one another
as well.
http://monoskop.org/Prague
The records are of diverse length and quality, while the priorities for what they
consist of can be generally summed up in several points in the following order:

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1. Inclusion of a person, organisation or event in the context of the structure.
So in case of a festival or conference held in Prague the most important is to
mention it in the events section on the page on Prague.
2. Links to their web presence from inside their wiki pages, while it usually
implies their (self-)presentation.
http://monoskop.org/The_Media_Are_With_Us
3. Basic information, including a name or title in an original language, dates
of birth, foundation, realization, relations to other agents, ideally through
links inside the wiki. These are presented in narrative and in English.
4. Literature or bibliography in as many languages as possible, with links to
versions of texts online if there are any.
5. Biographical and other information relevant for the object of the research,
while the preference is for those appearing online for the first time.
6. Audiovisual material, works, especially those that cannot be found on linked
websites.
Even though pages are structured in the quasi same way, input fields are not structured, so when you create a wiki account and decide to edit or add an entry, the
wiki editor offers you merely one input box for the continuous text. As is the case
on other wiki websites. Better way to describe their format is thus articles.
There are many related questions about representation, research methodology,
openness and participation, formalization, etc., but I am not going to discuss them
due to the time constraint.
The first research layer thus consists of live and active agents, relations among
them and with them.
Countries
Another layer is related to a question about what does the field of media culture
and art stem from; what and upon what does it consciously, but also not fully
consciously, builds, comments, relates, negates; in other words of what it may be
perceived a post, meta, anti, retro, quasi and neo legacy.
An approach of national histories of art of the 20th century proved itself to be
relevant here. These entries are structured in the same way like cities: people,
groups, events, literature, at the same time building upon historical art forms and
periods as they are reflected in a range of literature.
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http://monoskop.org/Czech_Republic
The overviews are organised purposely without any attempts for making relations
to the present more explicit, in order to leave open a wide range of intepretations
and connotations and to encourage them at the same time.
The focus on art of the 20th century originally related to, while the researched
countries were mostly of central and eastern Europe, with foundations of modern
national states, formations preserving this field in archives, museums, collections
but also publications, etc. Obviously I am not saying that contemporary media
culture is necessarily archived on the web while art of the 20th century lies in
collections “offline”, it applies vice versa as well.
In this way there began to appear new articles about filmmakers, fine artists, theorists and other partakers in artistic life of the previous century.
Since then the focus has considerably expanded to more than a century of art and
new media on the whole continent. Still it portrays merely another layer of the
research, the one which is yet a collection of fragmentary data, without much
context. Soon we also hit the limit of what is about this field online. The next
question was how to work in the internet environment with printed sources.
Log
http://monoskop.org/log
When I was installing this blog five years ago I treated it as a side project, an offshoot, which by the fact of being online may not be only an archive of selected
source literature for the Monoskop research but also a resource for others, mainly
students in the humanities. A few months later I found Aaaarg, then oriented
mainly on critical theory and philosophy; there was also Gigapedia with publications without thematic orientation; and several other community library portals
on password. These were the first sources where I was finding relevant literature
in electronic version, later on there were others too, I began to scan books and catalogues myself and to receive a large number of scans by email and soon came to
realise that every new entry is an event of its own not only for myself. According
to the response, the website has a wide usership across all the continents.
At this point it is proper to mention the copyright. When deciding about whether
to include this or that publication, there are at least two moments always present.
One brings me back to my local library at the outskirts of Bratislava in the early
1990s and asks that if I would have found this book there and then, could it change
my life? Because books that did I was given only later and elsewhere; and here I
think of people sitting behind computers in Belarus, China or Kongo. And even
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if not, the latter is a wonder on whether this text has a potential to open up some
serious questions about disciplinarity or national discursivity in the humanities,
while here I am reminded by a recent study which claims that more than half
of academic publications are not read by more than three people: their author,
reviewer and editor. What does not imply that it is necessary to promote them
to more people but rather to think of reasons why is it so. It seems that the
consequences of the combination of high selectivity with open access resonate
also with publishers and authors from whom the complaints are rather scarce and
even if sometimes I don’t understand reasons of those received, I respect them.
Media technology
Throughout the years I came to learn, from the ontological perspective, two main
findings about media and technology.
For a long time I had a tendency to treat technologies as objects, things, while now
it seems much more productive to see them as processes, techniques. As indeed
nor the biologist does speak about the dear as biology. In this sense technology is
the science of techniques, including cultural techniques which span from reading,
writing and counting to painting, programming and publishing.
Media in the humanities are a compound of two long unrelated histories. One of
them treats media as a means of communication, signals sent from point A to the
point B, lacking the context and meaning. Another speaks about media as artistic
means of expression, such as the painting, sculpture, poetry, theatre, music or
film. The term “media art” is emblematic for this amalgam while the historical
awareness of these two threads sheds new light on it.
Media technology in art and the humanities continues to be the primary object of
research of Monoskop.
I attempted to comment on political, esthetic and technical aspects of publishing.
Let me finish by saying that Monoskop is an initiative open to people and future
and you are more than welcome to take part in it.

Dušan Barok
Written May 1-7, 2014, in Bergen and Prague. Translated by the author on May 10-13,
2014. This version generated June 10, 2014.


 

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