Sollfrank & Kleiner
Telekommunisten
2012


Dmytri Kleiner
Telekommunisten

Berlin, 20 November 2012

[00:12]
My name is Dmytri Kleiner. I work with Telekommunisten, which is an art
collective based in Berlin that investigates the social relations in bettering
communication technologies.

[00:24]
Peer-To-Peer Communism

[00:29]
Cornelia Sollfrank: I would like to start with the theory, which I think is
very strong, and which actually informs the practice that you are doing. For
me it's like the background where the practice comes from. And I think the
most important and well-known book or paper you've written is The
Telekommunist Manifesto. This is something that you authored personally,
Dmytri Kleiner. It's not written by the Telekommunisten. And I would like to
ask you what the main ideas and the main principles are that you explain, and
maybe you come up with a few things, and I have some bullet points here, and
then we can discuss.

[01:14]
The book has two sections. The first section is called "Peer-To-Peer Communism
Vs. The Client-Server Capitalist State," and that actually explains – using
the history of the Internet as a sort of a basis – it explains the
relationship between modes of production on one hand, like capitalism and
communism, with network topologies on the other hand, mesh networks and star
networks. [01:39] And it explains why the original design of the Internet,
which was supposed to be a decentralised system where everybody could
communicate with everybody without any kind of mediation, or control or
censorship – why that has been replaced with centralised, privatised
platforms, from an economic basis. [02:00] So that the need for capitalist
capture of user data, and user interaction, in order to allow investors to
recoup profits, is the driving force behind centralisation, and so it explains
that.

[02:15]
Copyright Myth

[02:19]
C.S.: The framework of these whole interviews is the relation between cultural
production, artistic production in particular, and copyright, as a regulatory
mechanism. In one of your presentations, you mention, or you made the
assumption or the claim, that the fact that copyright is there to protect, or
to foster or enable artistic cultural production is a myth. Could you please
elaborate a bit on that?

[02:57]
Sure. That's the second part of the manifesto. The second part of the
manifesto is called "A Contribution to the Critique of Free Culture." And in
that title I don't mean to be critiquing the practice of free culture, which I
actively support and participate in. [03:13] I am critiquing the theory around
free culture, and particularly as it's found in the Creative Commons
community. [03:20] And this is one of the myths that you often see in that
community: that copyright somehow was created in order to empower artists, but
it's gone wrong somehow, at some point it's got wrong. [03:34] It went in the
wrong direction and now it needs to be corrected. This is a kind of a
plotline, so to speak, in a lot of creative commons oriented community
discussion about copyright. [03:46] But actually, of course, the history of
copyright is the same as the history of labour and capital and markets in
every other field. So just like the kind of Lockean idea of property
attributes the product of the worker's labour to the worker, so that the
capitalist can appropriate it, so it commodifies the products of labour,
copyright was created for exactly the same reasons, at exactly the same time,
as part of exactly the same process, in order to create a commodity form of
knowledge, so that knowledge could play in markets. [04:21] That's why
copyright was invented. That was the social reason why it needed to exist.
Because as industrial capitalism was manifesting, they required a way to
commodify knowledge work in the same way they commodified other kinds of
labour. [04:37] So the artist was only given the authorship of their work in
exactly the same way as the factory worker supposedly owns the product of
their labour. [04:51] Because the artist doesn't have the means of production,
so the artist has to give away that product, and actually legitimizes the
appropriation of the product of labour from the labourer, whether it's a
cultural labourer or a physical labourer.

[05:07]
(Intellectual) Labour

[05:10]
C.S.: And why do you think that this myth is so persistent? Or, who created
it, and for what reasons?

[05:18]
I think that a lot of kind of liberal criticism sort of starts that way. I
mean, I haven't really researched this, so that's kind of an open question
that you are asking, I don’t really have a specific position. [05:30] But my
impression is always that people that come at things from a liberal critique,
not a critical critique, sort of assume that things were once good and now
they’re bad. That’s kind of a common sort of assumption. [05:42] So instead of
looking at the core structural origin of something, they sort of have an
assumption that at some point this must have served a useful function or it
wouldn’t exist. And so therefore it must have been good and now it’s bad.
[05:57] And also because of the rhetoric, of course, just like the Lockean
rhetoric of property: give the ownership of the product of labour to the
worker. Ideologically speaking, it’s been framed this way since the beginning.
[06:14] But of course, everybody understands that in the market system the
worker is only given the rights to own their labour if they can sell it.

[06:22]
Author Function

[06:26]
C.S.: Based on this assumption, developed a certain function of the author.
Could you please elaborate on this a bit more? The invention of the individual
author.

[06:39]
The author – in a certain point of history, in line of the development of, you
know, as modern society – capitalist industrial society – began to emerge, so
did with it the author. [06:53] Previous to this, the concept of the author
was not nearly so engrained. So the author hasn't always existed in this
static sense, as unique source of new creativity and new knowledge, creating
work ex nihilo from their imagination. [07:10] Previous to this there was
always a more social understanding of authorship, where authors were in a
continuous cultural dialogue with previous authors, contemporary authors,
later authors. [07:20] And authors would frequently reuse themes, plots,
characters, from other authors. For instance, Goethe’s Faust is a good example
that has been used by authors before and after Goethe, in their own stories.
And just like the Homeric traditions of ancient literature. [07:42] Culture
was always seen to be much about dialogue, where each generation of authors
would contribute to a common creative stock of characters, plots, ideas. But
that, of course, is not conducive to making knowledge into a commodity that
can be sold in the market. [08:00] So as we got into a market-based society,
in order to create this idea of intellectual property, of copyright, creating
something that can be sold on the market, the artist and the author had to
become individuals all of a sudden. [08:16] Because this kind of iterative
social dialogue doesn’t work well in a commodity form, because how do you
properly buy it and sell it?

[08:28]
Anti-Copyright

[08:33]
C.S.: The Next concept I would like to talk about is the anti-copyright. Could
you please explain a little bit what it actually is, and where it comes from?

[08:46]
From the very beginning of copyright many artists and authors rejected it from
ideological grounds, right from the beginning. [08:35] Because, of course,
what was now plagiarism, what was now illegal, and a violation of intellectual
property had been in many cases traditional practices that writers took for
granted forever. [09:09] The ability to reuse characters; the ability to take
plots, themes and ideas from other authors and reuse them. [09:16] So many
artists rejected this idea from the beginning. And this was the idea of
copyright. But, of course, because the dominant system that was emerging – the
market capitalist system – required the commodity form to make a living, this
was always a marginal community. [09:37] So it was radical artists, like the
Situationist International, or artists that had strong political beliefs, the
American folk musicians like Woody Guthrie – another famous example. [09:47]
And all of this people were not only against intellectual property. They were
not only against the commodification of cultural work. They were against the
commodification of work, period. [09:57] There was a proletarian movement.
They were very much against capitalism as well as intellectual property.

[10:04]
Examples of Anti-Copyright

[10:08]
C.S.: Could you give also some examples in the artworld for this
anti-copyright, or in the cultural world?

[10:15]
DK: Well, you know Lautréamont’s famous text, “plagiarism is necessary: it
takes a wrong idea and replaces it with the right idea.” [10:29] And
Lautréamont was a huge influence on a bunch of radical French artists
including, most famously, the Situationist International, who published their
journal with no copyright, denying copyright. [10:44] I guess that Woody
Guthrie has a famous thing that I quote in some article or other, maybe even
in the [Telekommunist] Manifesto, I don’t remember if it made it in – where he
expressly says, he openly supports people performing, copying, modifying his
songs. That was a note that he made in a song book of his. [11:11] And many
others – the whole practice is associated with communises, from Dada to
Neoism. [11:18] Much later, up to the mid-1990s, this was the dominant form.
So from the birth of copyright, up to the mid-1990s, the intellectual property
was being questioned on the radical fringes of artists. [11:34] For me
personally, as an artist, I started to become involved with artists like
Negativland and Plunderpalooza – sorry, Plunderpalooza was an act we did;
Plunderphonics is an album by John Oswald – the newest movements and the
festival of plagiarism. [11:51] This was the area that I personally
experienced in the 1990s, but it has a long history going back to Lautréamont,
if not earlier.

[12:01]
On the Fringe

[12:05]
C.S.: But you already mentioned the term fringe, so this kind of
anti-copyright attitude automatically implied that it could only happen on the
fringe, not in the actual cultural world.

[12:15]
Exactly. It is fundamentally incompatible with capitalism, because it denies
the value-form of culture. [12:22] And without the commodity form, it can’t
make a living, it has nothing to sell in the market. Because it’s not allowed
to sell on the market, it’s necessarily marginal. [12:34] So it’s necessarily
people who support themselves through “non-art” income, by other kinds of
work, or the small percentage of artists that can be supported by cultural
funding or universities, which is, you know, a relatively small group compared
to the proper cultural industries that are supported by copyright licensing.
[12:54] That includes the major movie houses, the major record labels, the
major publishing houses. Which is, you know, in orders of magnitude, a larger
number of artists.

[13:05]
Anti-Copyright Attitude

[13:10]
C.S.: So what would you say are the two, three, main characteristics of the
anti-copyright attitude?

[13:16]
Well, it completely rejects copyright as being legitimate. That’s a complete
denial of copyright. And usually it’s a denial of the existence of a unique
author as well. [13:28] So one of the things that is very characteristic is
the blurring of the distinction between producer and consumer. [13:37] So that
art is considered to be a dialogue, an interactive process where every
producer is also a consumer of art. So everybody is an artist in that sense,
everybody potentially can be. And it’s an ongoing process. [13:52] There’s no
distinction between producer and consumer. It’s just a transient role that one
plays in a process.

[13:59]
C.S.: And in that sense it relates back to the earlier ideas of cultural
production.

[14:04]
Exactly, to the pre-commodity form of culture.

[14:11]
Copyleft

[14:15]
C.S.: Could you please explain what copyleft is, where it comes from.

[14:20]
Copyleft comes out of the software community, the hacker community. It doesn’t
come out of artistic practice per se. And it comes out of the need to share
software. [14:30] Famously, Richard Stallman and the Free Software Foundation
started this project called GNU (GNU’s Not Unix), which is the, kind of, very
famous and important project. [14:44] And they publish the license called the
GPL, which sort of defined the copyleft idea. And copyleft is a very clever
kind of a hack, as they say in the hacker community. [14:53] What it does is
that it asserts copyright, full copyright, in order to provide a public
license, a free license. And it requires that any derivative work also carries
the same license. That’s what is different about it to anti-copyright. It’s
that, rather than denying copyright outright, copyleft is a copyright license
– it is a copyright – but then the claim is used in order to publicly make the
work available to anybody that wants it under very open terms. [15:28] The key
requirement, the distinctive requirement, is that any derivative work must
also be licenced under the same terms, under the copyleft terms. [15:38] This
is what we call viral, in that it perpetuates license. This is very clever,
because it takes copyright law, and it uses copyright law to create
intellectual property freedom, within a certain context. [15:55] But the
difference is, of course, that we are talking about software. And software,
economically speaking, from the point of view of the way software developers
actually make a living, is very different. [16:11] Because within the
productive cycle – the productive cycle can be said to have two phases,
sometimes called "department one" and "department two" in Marxian language or
in classical political economics. Producer’s goods and consumer’s goods; or
capital’s goods and consumer's goods models. [16:17] The idea is that some
goods are produced not for consumers but for producers. And these goods are
called capital. So they are goods that are used in production. And because
they are used in production, it’s not as important for capitalists to make a
profit on their circulation because they are input to production. [16:47] They
make their profits up stream, by actually using those goods in production, and
then creating goods that can be sold to the masses, circulated to the masses.
[16:56] And so because culture – art and culture – is normally a “department
two” good, consumer’s good, it’s completely, fundamentally incompatible with
capitalism because capitalism requires the capture of profits and the
circulation of consumer’s goods. But because software is largely a “department
one” good, producer’s good, it has no incompatibility with capitalism at all.
[17:18] In fact, capitalists very much like having their capital costs
reduced, because the vast majority of capitalists do not make commercial
software – license it. That’s only a very small class of capitalists. For the
vast majority of capitalists, the availability of free software as an input to
their production is a wonderful thing. [17:39] So this creates a sort of a
paradox, where under capitalism, only capital can be free. And because
software is capital, free software, and the GNU project, the Linux and the
vanilla projects exploded and became huge. [17:39] So, unlike the marginal-by-
necessity anti-copyright, free software became a mass movement, that has a
billion dollar industry, that has conferences all over the world that are
attended by tens of thousands of people. And everybody is for it. It’s this
really great big thing. [18:26] So it’s been rather different than
anti-copyright in term of its place in society. It’s become very prominent, very
successful. But, unfortunately – and I guess this is where we have to go next
– the reason why it is successful is because software is a producer’s good,
not a consumer’s good.

[18:38]
Copyleft Criticism

[18:42]
C.S.: So what is your basic criticism of copyleft?

[18:47]
I have no criticism of copyleft, except for the fact that some people think
that the model can be expanded into culture. It can’t be, and that’s the
problem. It's that a lot people from the arts community then kind of came back
to this original idea of questioning copyright through free software. [19:12]
So they maybe had some relationship with the original anti-copyright
tradition, or sometimes not at all. They are fresh out of design school, and
they never had any relationship with the radical tradition of anti-copyright.
And they encounter free software – they are like, yeah, that's great. [19:29]
And the spirit of sharing and cooperation inspires them. And they think that
the model can be taken from free software and applied to art and artists as
well, just like that. [19:41] But of course, there is a problem, because in a
capitalist society there has to be some economic sustainability behind the
practice, and because free culture modelled out of the GPL can’t work, because
the artists can’t make a living that way. [20:02] While capital will fund free
software, because they need free software – it’s a producer’s good, it’s input
to their production – capital has no need for free art. So they have also no
need to finance free art. [20:15] So if they can’t be financed by capital,
that automatically gives them a very marginal role in today’s society. [20:19]
Because that means that it has to be funded by something other than capital.
And those means are – back to the anti-copyright model – those are either non-
art income, meaning you do some other kind of work to self-finance your
artistic production, or the relatively small amount of public cultural
financing that is available – or now we have new things, like crowd funding –
all these  kinds of things that create some opportunities. But still
marginally small compared to the size of the capitalist economy. [20:52] So
the only criticism of copyleft is that it is inapplicable to cultural
production.

[21:00]
Copy-left and cultural production

[21:04]
C.S.: Why this principle of free software production, GPL principles, cannot
be applied to cultural production? Just again, to really point this out.

[21:20]
The difference is really the difference between “department one” goods,
producer's goods, and “department two” goods, consumer’s goods. [21:27] It’s
that capitalists, which obviously control the vast majority of investment in
this economy – so the vast majority of money that is spent to allow people to
realise projects of any kind. The source of this money is capital investment.
[21:42] And capital is happy to invest in producer’s goods, even if they are
free. Because they need these goods. So they have no requirement to seek these
goods. [21:53] If you are running a company like Amazon, you are not making
any money selling Linux, you are making money selling web services, books and
other kinds of derivative products. You need free software to run your data
centre, to run your computer. [22:08] So the cost of software to you is a
cost, and so you're happy to have free software and support it. Because it
makes a lot more sense for you to contribute to some project that it’s also
used by five other companies. [22:21] And in the end all of you have this tool
that you can run on your computer, and run your business with, than actually
either buying a license from some company, which can be expensive, inflexible,
and you can't control it, and if it doesn't work the way you want, you cannot
change it. [22:36] So free software has a great utility for producers. That's
why it's a capital good, a producer's good, a "department one" good. [22:45]
But art and culture do not have the same economic role. Capital is not
interested in developing free culture and free art. They don't need it, they
don't do anything with it. And the capitalist that produces art and culture
requires it to have a commodity form, which is what copyright is. [23:00] So
they require a form that they can sell on the market, which requires it to
have the exclusive, non-reproducible commodity form – that copyright was
developed in order to commodify culture. [23:14] So that is why the copyleft
tradition won't work for free culture – because even though free culture and
anti-copyright predates it, it predates it as a radical fringe. And the
radical fringe isn't supported by capital. It's supported, as we said, by
outside income, non-art income, and other kind of things like small cultural
funds.

[23:38]
Creative Commons

[23:42]
C.S.: In the last ten years we have seen new business models that very much
depend on free content as well. Could you please elaborate on this a bit?

[23:56]
Well, that’s the thing. Now we have the kind of Web 2.0/Facebook world.
[24:00] The entire copyright law – the so-called "good copyright" that
protected artists – was all based on the idea of the mechanical copy. And the
mechanical copy made a lot of sense in the printing press era where, if you
had some intellectual property, you could license it through mechanical
copies. So every time it was copied, somebody owed you a royalty. Very simple.
[24:26] But in a Web 2.0 world, where we have YouTube, Facebook, Twitter and
things like that, this doesn't really work very well. Because if you post
something online and then you need to get paid a royalty every time it gets
copied (and it gets copied millions of times), this becomes very impractical.
[24:44] And so this is where the Creative Commons really comes in. Because the
Creative Commons comes in just exactly at this time – as the Internet is kind
of bursting out of its original military and NGO roots, and really hitting the
general public. At the same time free software is something that is becoming
better known, and inspiring more people – so the ideas of questioning
copyright are becoming more prominent. [25:16] So Creative Commons seizes on
this kind of principles approach that anti-copyright and copyleft take. And
again, one of the single most important things about anti-copyright and
copyleft is that in both cases the freedom that they are talking about – the
free culture that they represent – is the freedom of the consumer to become
the producer. It's the denial of the distinction between consumer and
producer. [25:41] So even though the Creative Commons has a lot of different
licenses, including some that are GPL compatible – they're approved for free
cultural work, or whatever it's called – there is one license in particular
that makes up the vast majority of the works in the Creative Commons, one
license in particular which is like the signature license of the Creative
Commons – it's the non-commercial license. And this is obviously... The
utility of that is very clear because, as we said, artists can't make a living
in a copyleft sense. [26:18] In order for artists to make a living in the
capitalist system, they have to be able to negotiate non-free rights with
their publishers. And if they can't do that, they simply can't make a living.
At least, not in the mainstream community. There is a certain small place for
artists to make a living in the alternative and fringe elements of the
artworld. [26:42] But if you are talking about making a movie, a novel, a
record, then you at some point are going to need to negotiate a contract with
the publisher. Which means, you're going to have to be able negotiate non-free
terms. [27:00] So what non-commercial [licensing] does, is that it allows
people to share your stuff, making you more famous, getting more people to
know you – building its value, so to speak. But they can't actually do
anything commercial with it. And if they want to do anything commercial with
it, they have to come back to you and they have to negotiate a non-free
license. [27:19] So this is very practical, because it solves a lot of
problems for artists that want to make work available online in order to get
better known, but still want to eventually, at some point in the future,
negotiate non-free terms with a publishing company. [27:34] But while it's
very practical, it fundamentally violates the idea that copyleft and
anti-copyright set out to challenge – and this is distinction between the producer
and the consumer. Because of this, the consumer cannot become the producer.
And that is the criticism of the Creative Commons. [27:52] That's why I want
to talk about this thing, I often say, a tragedy in three parts. The first
part is a tragedy because it has to remain fringe, because of its complete
incompatibility with the dominant capitalism. [28:04] The second part,
copyleft, is a tragedy because while it works great for software, it can't and
it won't work for art. [28:10] And the third part is a tragedy because it
actually undermines the whole idea and brings the author back to the surface,
back from the dead. But the author kind of remerges as a sort of useful idiot,
because the "some rights reserved" are basically the rights to sell your
intellectual property to the publisher in exactly the same way as the early
industrial factory worker would have sold their labour to the factory.

[28:36]
C.S.: And that creates by no means a commons.

[28:41]
It by no means creative a commons, right. Because a primary function of a
commons is that it would be available for use by others producers, and the
Creative Commons isn't because you don't have any right to create your own
work to make a living from the works in the commons – because of the non-
commercial clause that covers a large percentage of the works there.

[29:09]
Peer Production License

[29:13]
C.S.: But you were thinking of an alternative. What is the alternative?

[29:19]
There is no easy alternative. The fact is that, so long as we have a cultural
industry that is dominated by market capitalism, then the majority of artists
working within it will have to work in that form. We can't arbitrarily, as
artists, simply pretend that the industry as it is doesn't exist. [29:41] But
at the same time we can hope that alternatives will develop – that alternative
ways of producing and sharing cultural works will develop. So that the
copyfarleft license... [29:52] I describe the Creative Commons as
copyjustright. It's not copyright, it's copyjustright – you can tune it, you
can tailor it to your specific interests or needs. But it is still copyright,
just a more fine-tuneable copyright that is better for a Web 2.0 distribution
model. [30:12] The alternative is what I call copyfarleft, which also starts
off with the Creative Commons non-commercial model for the simple reason that,
as we discussed, if you are an actually existing artist in the actually
existing cultural industries of today, you are going to have to make a living,
on the most part, by selling non-free works to publishers, non-free licenses
to publishers. That's simply the way the industry works. [30:37] But in order
not to close the door on another industry developing – a different kind of
industry developing – after denying commercial works blankly (so it has a non-
commercial clause), then it expressly allows commercial usage by non-
capitalist organisations, independent cooperatives, non-profits –
organisations that are not structured around investment capital and wage
labour, and so forth; that are not for-profit organisations that are enriching
private individuals and appropriating value from workers. [31:15] So this
allows you to succeed, at least potentially succeed as a commercial artist in
the commercial world as it is right now. But at the same time it doesn't close
the door on another kind of community from developing, other kind of industry
from developing. [31:35] And we have to understand that we are not going to be
able to get rid of the cultural industries as they exist today, until we have
another set of institutions that can play those same roles. They're not going
to magically vanish, and be magically replaced. [31:52] We have to, at the
same time as those exist, build up new kind of institutions. We have to think
of new ways to produce and share cultural works. And only when we've done
that, will the cultural institutions as they are today potentially go away.
[32:09] So the copyfarleft license tries to bridge that gap by allowing the
commons to grow, but at the same time allowing the commons producers to make a
living as they normally would within the regular cultural industry. [32:25]
Some good examples where you can see something like this – might be clear –
are some of the famous novelists like Wu Ming or Cory Doctorow, people that
have done very well by publishing their works under Creative Commons non-
commercial licenses. [32:42] Wu Ming's books, which are published, I believe,
by Random House or some big publisher, are available under a Creative Commons
non-commercial license. So if you want to download them for personal use, you
can. But if you are Random House, and you want to publish them and put them on
bookstores, and manufacture them in huge supply, you have to negotiate non-
free terms with Wu Ming. And this allows Wu Ming to make a living by licensing
their work to Random House. [33:10] But while it does do that, what it doesn't
do is allow that book to be manufactured any other way. So that means that
this capitalist form of production becomes the only form that you can
commercially produce this book – except for independents, just for their own
personal use. [33:25] Whereas if their book was instead under a copyfarleft
license, what we call the "peer production" licence, then not only could they
continue to work as they do, but also potentially their book could be made
available through other means as well. Like, independent workers cooperatives
could start manufacturing it, selling it and distributing it locally in their
own areas, and make a commercial living out of it. And then perhaps if those
were to actually succeed, then they could grow and start to provide some of
the functions that capitalist institutions do now.

[34:00]
Miscommunication Technology

[34:05]
The artworks that we do are more related to the topologies side of the theory
– the relationship between network topologies, communication topologies, and
the social relations embedded in communication systems with the political
economy and economic ideas, and people's relationships to each other. [34:24]
The Miscommunication Technologies series has been going on for a quite a while
now, I guess since 2006 or so. Most of the works were pretty obscure, but the
more recent works are getting more attention and better known. And I guess
that the ones that we're talking about and exhibiting the most are deadSwap,
Thimbl and R15N, and these all attempt to explore some of the ideas.

[35:01]
deadSwap

[35:06]
deadSwap is a file sharing system. It's playing on the kind of
circumventionist technologies that are coming out of the file sharing
community, and this idea that technology can make us be able to evade the
legal and economic structures. So deadSwap wants to question this by creating
a very extreme parody of what it would actually mean to really be private.
[35:40] It is a file sharing system, that in order to be private it only
exists on one USB stick. And this USB stick is hidden in public space, and its
user send text messages to an anonymous SMS gateway in order to tell other
users where they've hidden the stick. When you have the stick you can upload
and download files to it – it's a file sharing system. It has a Wiki and file
space, essentially. Then you hide the stick somewhere, and you text the system
and it forwards your message to the next person that is waiting to share data.
And this continues like that, so then that person can share data on it, they
hide it somewhere and send an SMS to the system which then it gets forwarded
to the next person. [36:28] This work serves a few different functions at
once. First, it starts to get people to understand networks and all the basic
components. The participants in the artwork actually play a network node – you
are passing on information as if you are part of a network. So this gets
people to start thinking about how networks work, because they are playing the
network. [36:52] But on the other hand, it also tries to get cross the idea
that the behaviour of the user is much important than the technology, when it
comes to security and privacy. So how difficult it is – the system is very
private – how difficult it is to actually use it, not lose the stick, not to
get discovered. [37:11] It's actually very difficult to actually use. Even
though it seems so simple, normally people lose the USB key within like an
hour or two of starting the system. It doesn't... All the secret agent manuals
that say, be a secret agent spy – isn't easy, and it tries to get this across,
that actually it's not nearly as easy to evade the economic and political
dimensions of our society as it should be. [37:45] Maybe it's better that we
politically fight to avoid having to share information only by hiding USB
sticks in public space, sticking around and acting like spies.

[37:57]
Thimbl

[38:02]
Thimbl is another work, and it is completely online. This work in some ways
has become a signature work for us, even though it doesn't really have any
physical presence. It's a purely conceptual work. [38:15] One of the arguments
that the Manifesto makes is that the Internet was a fully distributed social
media platform – that's what the Internet was, and then it was replaced,
because of capitalism and because of the economic logic of the market, with
centralised communication platforms like Twitter and Facebook. [38:40] And
despite that, within the free software community and the hacker community,
there's the opposite myth, just like the copyright myth. There's this idea
that we are moving towards decentralised software. [38:54] You see people like
Eben Moglen making this point a lot, when he says, now we have Facebook, but
because of FreedomBox, Diaspora and a laundry list of other projects, we're
eventually going to reach a decentralised software. [39:07] But this makes two
assumptions that are incorrect. The first is that we are starting with
centralised media and we are going to decentralised media, which actually is
incorrect. We started with a decentralised social media platform and we moved
to a centralised one. [39:40] And the second thing that is incorrect is that
we can move from a centralised platform to a decentralised platform if we just
create the right technology, so the problem is technological. [39:34] With
Thimbl we wanted to make the point that that wasn't true, that the problem was
actually political. The technological problem is trivial. The computer
sciences have been around forever. The problem is political. [39:43] The
problem is that these systems will not be financed by capital, because capital
requires profit in order to sustain itself. In order to capture profit it
needs to have control of user interaction and user's data. [39:57] To
illustrate this, we created a micro-blogging platform like Twitter, but using
a protocol of the 1970s called Finger. So we've used the protocol that has
been around since the 1970s and made a micro-blogging platform out of it –
fully, totally distributed micro-blogging platform. And then promoted it as if
it was a real thing, with videos and website, and stuff like that. But of
course, there is no way to sign up for it, because it's just a concept.
[40:22] And then there are some scripts that other people wrote that actually
made it to a certain degree real. For us it was just a concept, but then
people actually took it and made working implementations of it, and there are
several working implementations of Thimbl. [40:38] But the point remains that
the problem is not technical, the problem is political. So we came up with
this idea of the economic fiction, or the social fiction. [40:47] Because in
science fiction you often have situations where something that eventually
became a real technology was originally introduced in a fictional context as a
science fiction. [40:59] The reason it's fictional is because science at the
time was not able to create the thing, but as science transcends its
limitations, what was once fictional technology became real technology. So we
have this idea of a social or economic fiction. [41:15] Thimbl is not science
fiction. Technologically speaking it demonstrably works – it's a demonstrably
working concept. The problem is economic. [41:23] For Thimbl to become a
reality, society has to transcend its economic limitations – it's social and
economic limitations in order to find ways to create communication systems
that are not simply funded by the capture of user data and information, which
Thimbl can't do because it is a distributive system. You can't control the
users, you can't know who is using it or what they are doing, because it's
fully distributed.

[41:47]
R15N

[41:52]
The R15N has elements of both of those things. We wanted to create a system
that was basically drawn a little from deadSwap, but I wanted to take out the
secret agent element of it. Because I was really... [42:08] The first place it
was commissioned to be in was actually in Tel Aviv, in Israel, the [Israeli]
Center for Digital Art. And this kind of spy aesthetic that deadSwap had, I
didn't think it would be an appropriate aesthetic in that context. [42:22] The
idea that of trying to convince young people in a poor area in Tel Aviv to act
like spies and hide USB sticks in public space didn't seem like a good idea.
[42:34] So I wanted to go the other way, and I wanted to really emphasise the
collaboration, and create a kind of system that is pretty much totally
impossible to use, but only if you really cooperate you can make it work.
[42:45] So I took another old approach called the telephone tree. I don't know
if you remember telephone trees. Telephone trees existed for years before the
Internet, when schools and army reserves needed to be quickly dispatched, and
it worked with a very simple tree topology. [43:01] You had a few people that
were the top nodes, that then called the list of two or three people, that
then called the list of two or three people, that then called the list of two
or three people... And the message can be sent through the community very
rapidly through a telephone tree. [43:14] It is often used in Canada for
announcing snow days at school, for instance. If the school was closed, they
would call three parents, who would each call three parents, who would each
call three parents, and so forth. So that all the parents knew that the school
was closed. That's one aspect. [43:30] Another aspect of it is that
telephones, especially mobile phones, are really advertised as a very freedom
enabling kind of a thing. Things that you can go anywhere... [43:41] I don't
know if you remember some of the early telephones ads where there are always
businessmen on the beach. I remember this one where this woman's daughter
wants to make an appointment with her because she only has time for her
colleague appointments, and so it's this whole thing about spending more time
with her daughter – so she takes her daughter to the beach, which she is able
to do because she can still conduct business on her mobile phone. So it's this
freedom kind of a thing. [44:04] But in areas like the Jessi Cohen area in Tel
Aviv where we were working, and other areas where the project has been
exhibited, like Johannesburg – other places like that, the telephone has a
very different role, because it's free to receive phone calls, but it costs
much to make phone calls, in most parts of the world, especially in these poor
areas. [44:25] So the telephone is a very asymmetric power relationship based
on your availability of credit. So rather than being a freedom enabling thing,
it's a control technology. So young people and poor people that carry them
can't actually make any calls, they can't call anybody. They can only receive
calls. [44:40] So it's used as a tedder, a control system from their parents,
their teachers, their employers, so they can know where they are at any time
and say, hey why aren't you at work, or where are you, what are you doing.
It's actually a control technology. [44:54] We wanted to invert that too. So
the way the phone tree system work is that, when you have a message you
initiate a phone call, so you initiate a new tree, the system phones you...
[45:05] And you can initiate a new tree in the modern versions by pushing a
button in the gallery. There's a physical button in the gallery, you push the
button, there's a phone beside it, it rings a random person, you tell them
your message, and then it creates an ad hoc telephone tree. It takes all the
subscribers and arranges them in a tree, just like in the old telephone tree,
and each person calls each person, until your message, in theory, gets through
the community. [45:28] But of course in reality nobody answers their phones,
you get voicemail, and then you get voicemail talking to voicemail. Of course,
voice from the Internet is fake to begin with, so calls fail. So it actually
becomes this really frenetic system where people actually don’t know what's
going on, and the message is constantly lost. [45:44] And of course, you have
all of these missed phone calls, this high pressure of the always-on world.
You are always getting these phone calls, and you're missing phone calls, and
actually nobody ever knows what the message is. So it actually creates this
kind of mass confusion. [46:00] This once again demonstrates that the users –
what we call jokingly in the R15N literature, the diligence of the users, is
so much required for these systems to work. Technologically, the system is
actually more or less hindered. [46:21] But they also serve not only to make
that message, which is a more general message – but also, like in the other
ones, in R15N you are a node in the network. So when you don’t answer a call
you know that a message is dropped. [46:36] So you can image how volatile
information is in networks. When you pass your information through a third
party, you realise that they can drop it, they can change it, they can
introduce their own information. [46:50] And that is true in R15N, but is also
true in Facebook, in Twitter, and in any time you send messages through some
third party. That is one of the messages that is core to the series.


Mattern
Making Knowledge Available
2018


# Making Knowledge Available

## The media of generous scholarship

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__Visible Knowledge © Jasinthan Yoganathan | Flickr

A few weeks ago, shortly after reading that Elsevier, the world’s largest
academic publisher, had made over €1 billion in profit in 2017, I received
notice of a new journal issue on decolonization and media.* “Decolonization”
denotes the dismantling of imperialism, the overturning of systems of
domination, and the founding of new political orders. Recalling Achille
Mbembe’s exhortation that we seek to decolonize our knowledge production
practices and institutions, I looked forward to exploring this new collection
of liberated learning online – amidst that borderless ethereal terrain where
information just wants to be free. (…Not really.)

Instead, I encountered a gate whose keeper sought to extract a hefty toll: $42
to rent a single article for the day, or $153 to borrow it for the month. The
keeper of that particular gate, mega-publisher Taylor & Francis, like the
keepers of many other epistemic gates, has found toll-collecting to be quite a
profitable business. Some of the largest academic publishers have, in recent
years, achieved profit margins of nearly 40%, higher than those of Apple and
Google. Granted, I had access to an academic library and an InterLibrary Loan
network that would help me to circumvent the barriers – yet I was also aware
of just how much those libraries were paying for that access on my behalf; and
of all the un-affiliated readers, equally interested and invested in
decolonization, who had no academic librarians to serve as their liaisons.

I’ve found myself standing before similar gates in similar provinces of
paradox: the scholarly book on “open data” that sells for well over $100; the
conference on democratizing the “smart city,” where tickets sell for ten times
as much. Librarian Ruth Tillman was [struck with “acute irony
poisoning”](https://twitter.com/ruthbrarian/status/932701152839454720) when
she encountered a costly article on rent-seeking and value-grabbing in a
journal of capitalism and socialism, which was itself rentable by the month
for a little over $900.

We’re certainly not the first to acknowledge the paradox. For decades, many
have been advocating for open-access publishing, authors have been campaigning
for less restrictive publishing agreements, and librarians have been
negotiating with publishers over exorbitant subscription fees. That fight
continues: in mid-February, over 100 libraries in the UK and Ireland
[submitted a letter](https://www.sconul.ac.uk/page/open-letter-to-the-
management-of-the-publisher-taylor-francis) to Taylor & Francis protesting
their plan to lock up content more than 20 years old and sell it as a separate
package.

My coterminous discoveries of Elsevier’s profit and that decolonization-
behind-a-paywall once again highlighted the ideological ironies of academic
publishing, prompting me to [tweet
something](https://twitter.com/shannonmattern/status/969418644240420865) half-
baked about academics perhaps giving a bit more thought to whether the
politics of their publishing  _venues_  – their media of dissemination –
matched the politics they’re arguing for in their research. Maybe, I proposed,
we aren’t serving either ourselves or our readers very well by advocating for
social justice or “the commons” – or sharing progressive research on labor
politics and care work and the elitism of academic conventions – in journals
that extract huge profits from free labor and exploitative contracts and fees.

Despite my attempt to drown my “call to action” in a swamp of rhetorical
conditionals – “maybe” I was “kind-of” hedging “just a bit”? – several folks
quickly, and constructively, pointed out some missing nuances in my tweet.
[Librarian and LIS scholar Emily Drabinski
noted](https://twitter.com/edrabinski/status/969629307147563008) the dangers
of suggesting that individual “bad actors” are to blame for the hypocrisies
and injustices of a broken system – a system that includes authors, yes, but
also publishers of various ideological orientations, libraries, university
administrations, faculty review committees, hiring committees, accreditors,
and so forth.

And those authors are not a uniform group. Several junior scholars replied to
say that they think  _a lot_  about the power dynamics of academic publishing
(many were “hazed,” at an early age, into the [Impact
Factor](https://en.wikipedia.org/wiki/Impact_factor) Olympics, encouraged to
obsessively count citations and measure “prestige”). They expressed a desire
to experiment with new modes and media of dissemination, but lamented that
they had to bracket their ethical concerns and aesthetic aspirations. Because
tenure. Open-access publications, and more-creative-but-less-prestigious
venues, “don’t count.” Senior scholars chimed in, too, to acknowledge that
scholars often publish in different venues at different times for different
purposes to reach different audiences (I’d add, as well, that some
conversations need to happen in enclosed, if not paywalled, environments
because “openness” can cultivate dangerous vulnerabilities). Some also
concluded that, if we want to make “open access” and public scholarship – like
that featured in  _Public Seminar_  – “count,” we’re in for a long battle: one
that’s best waged within big professional scholarly associations. Even then,
there’s so much entrenched convention – so many naturalized metrics and
administrative structures and cultural habits – that we’re kind-of stuck with
these rentier publishers (to elevate the ingrained irony: in August 2017,
Elsevier acquired bepress, an open-access digital repository used by many
academic institutions). They need our content and labor, which we willing give
away for free, because we need their validation even more.

All this is true. Still, I’d prefer to think that we  _can_ actually resist
rentierism, reform our intellectual infrastructures, and maybe even make some
progress in “decolonizing” the institution over the next years and decades. As
a mid-career scholar, I’d like to believe that my peers and I, in
collaboration with our junior colleagues and colleagues-to-be, can espouse new
values – which include attention to the political, ethical, and even aesthetic
dimensions of the means and  _media_ through which we do our scholarship – in
our search committees, faculty reviews, and juries. Change  _can_  happen at
the local level; one progressive committee can set an example for another, and
one college can do the same. Change can take root at the mega-institutional
scale, too. Several professional organizations, like the Modern Language
Association and many scientific associations, have developed policies and
practices to validate open-access publishing. We can look, for example, to the
[MLA Commons](https://mla.hcommons.org/) and the [Manifold publishing
platform](https://manifold.umn.edu/). We can also look to Germany, where a
nationwide consortium of libraries, universities, and research institutes has
been battling Elsevier since 2016 over their subscription and access policies.
Librarians have long been advocates for ethical publishing, and [as Drabinski
explains](https://crln.acrl.org/index.php/crlnews/article/view/9568/10924),
they’re equipped to consult with scholars and scholarly organizations about
the publication media and platforms that best reinforce their core values.
Those values are the chief concern of the [HuMetricsHSS
initiative](http://humetricshss.org/about-2/), which is imagining a “more
humane,” values-based framework for evaluating scholarly work.

We also need to acknowledge the work of those who’ve been advocating for
similar ideals – and working toward a more ethically reflective publishing
culture – for years. Let’s consider some examples from the humanities and
social sciences – like the path-breaking [Institute for the Future of the
Book](http://www.futureofthebook.org/), which provided the platform where my
colleague McKenzie Wark publicly edited his [ _Gamer
Theory_](http://futureofthebook.org/gamertheory2.0/) back in 2006. Wark’s book
began online and became a print book, published by Harvard. Several
institutions – MIT; [Minnesota](https://www.upress.umn.edu/book-
division/series/forerunners-ideas-first); [Columbia’s Graduate School of
Architecture, Planning, and Preservation
](https://www.arch.columbia.edu/books)(whose publishing unit is led by a New
School alum, James Graham, who also happens to be a former thesis advisee);
Harvard’s [Graduate School of Design
](http://www.gsd.harvard.edu/publications/)and
[metaLab](http://www.hup.harvard.edu/collection.php?cpk=2006); and The New
School’s own [Vera List Center
](http://www.veralistcenter.org/engage/publications/1993/entry-pointsthe-vera-
list-center-field-guide-on-art-and-social-justice-no-1/)– have been
experimenting with the printed book. And individual scholars and
practitioners, like Nick Sousanis, who [published his
dissertation](http://www.hup.harvard.edu/catalog.php?isbn=9780674744431) as a
graphic novel, regard the bibliographic form as integral to their arguments.

Kathleen Fitzpatrick has also been a vibrant force for change, through her
work with the [MediaCommons](http://mediacommons.futureofthebook.org/) digital
scholarly network, her two [open-review ](http://www.plannedobsolescence.net
/peer-to-peer-review-and-its-aporias/)books, and [her
advocacy](http://www.plannedobsolescence.net/evolving-standards-and-practices-
in-tenure-and-promotion-reviews/) for more flexible, more thoughtful faculty
review standards. Her new manuscript,  _Generous Thinking_ , which lives up to
its name, proposes [public intellectualism
](https://generousthinking.hcommons.org/4-working-in-public/public-
intellectuals/)as one such generous practice and advocates for [its positive
valuation](https://generousthinking.hcommons.org/5-the-university/) within the
academy. “What would be required,” she asks, “for the university to begin
letting go of the notion of prestige and of the competition that creates it in
order to begin aligning its personnel processes with its deepest values?” Such
a realignment, I want to emphasize, need not mean a reduction in rigor, as
some have worried; we can still have standards, while insisting that they
correspond to our values. USC’s Tara McPherson has modeled generous and
careful scholarship through her own work and her collaborations in developing
the [Vectors](http://vectors.usc.edu/issues/index.php?issue=7) and
[Scalar](https://scalar.me/anvc/scalar/) publishing platforms, which launched
in 2005 and 2013, respectively.  _Public Seminar_  is [part of that long
tradition](http://www.publicseminar.org/2017/09/the-life-of-the-mind-online/),
too.

Individual scholars – particularly those who enjoy some measure of security –
can model a different pathway and advocate for a more sane, sustainable, and
inclusive publication and review system. Rather than blaming the “bad actors”
for making bad choices and perpetuating a flawed system, let’s instead
incentive the good ones to practice generosity.

In that spirit, I’d like to close by offering a passage I included in my own
promotion dossier, where I justified my choice to prioritize public
scholarship over traditional peer-reviewed venues. I aimed here to make my
values explicit. While I won’t know the outcome of my review for a few months,
and thus I can’t say whether or not this passage successfully served its
rhetorical purpose, I do hope I’ve convincingly argued here that, in
researching media and technology, one should also think critically about the
media one chooses to make that research public. I share this in the hope that
it’ll be useful to others preparing for their own job searches and faculty
reviews, or negotiating their own politics of practice. The passage is below.

* * *

…[A] concern with public knowledge infrastructures has… informed my choice of
venues for publication. Particularly since receiving tenure I’ve become much
more attuned to publication platforms themselves as knowledge infrastructures.
I’ve actively sought out venues whose operational values match the values I
espouse in my research – openness and accessibility (and, equally important,
good design!) – as well as those that The New School embraces through its
commitment to public scholarship and civic engagement. Thus, I’ve steered away
from those peer-reviewed publications that are secured behind paywalls and
rely on uncompensated editorial labor while their parent companies uphold
exploitative copyright policies and charge exorbitant subscription fees. I’ve
focused instead on open-access venues. Most of my articles are freely
available online, and even my 2015 book,  _Deep Mapping the Media City_ ,
published by the University of Minnesota Press, has been made available
through the Mellon Foundation-funded Manifold open-access publishing platform.
In those cases in which I have been asked to contribute work to a restricted
peer-reviewed journal or costly edited volume, I’ve often negotiated with the
publisher to allow me to “pre-print” my work as an article in an open-access
online venue, or to preview an un-edited copy.

I’ve been invited to address the ethics and epistemologies of scholarly
publishing and pedagogical platforms in a variety of venues, A, B, C, D, and
E. I also often chat with graduate students and junior scholars about their
own “publication politics” and appropriate venues for their work, and I review
their prospectuses and manuscripts.

The most personally rewarding and professionally valuable publishing
experience of my post-tenure career has been my collaboration with  _Places
Journal_ , a highly regarded non-profit, university-supported, open-access
venue for public scholarship on landscape, architecture, urbanism. After
having written thirteen (fifteen by Fall 2017) long-form pieces for  _Places_
since 2012, I’ve effectively assumed their “urban data and mediated spaces”
beat. I work with paid, professional editors who care not only about subject
matter – they’re just as much domain experts as any academic peer reviewer
I’ve encountered – but also about clarity and style and visual presentation.
My research and writing process for  _Places_ is no less time- and labor-
intensive, and the editorial process is no less rigorous, than would be
required for a traditional academic publication, but  _Places_  allows my work
to reach a global, interdisciplinary audience in a timely manner, via a
smartly designed platform that allows for rich illustration. This public
scholarship has a different “impact” than pay-walled publications in prestige
journals. Yet the response to my work on social media, the number of citations
it’s received (in both scholarly and popular literature), and the number of
invitations it’s generated, suggest the significant, if incalculable, value of
such alternative infrastructures for academic publishing. By making my work
open and accessible, I’ve still managed to meet many of the prestige- and
scarcity-driven markers of academic excellence (for more on my work’s impact,
see Appendix A).

_* I’ve altered some details so as to avoid sanctioning particular editors or
authors._

_Shannon Mattern is Associate Professor of Media Studies at The New School and
author of numerous books with University of Minnesota Press. Find her on
twitter[@shannonmattern](http://www.twitter.com/shannonmattern)._


 

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