pipeline in Sollfrank & Dockray 2013


nd because of companies like Amazon, who changed not only selling
books. They changed not only the bookstore, but also changed the entire
distribution model, which then changes the way publishers work – and more and
more, even the entire life cycle of a book, you know, from the writing to the
sort of organisation and communication, to the distribution to the
consumption. [29:09] The entire life cycle of a book is happening through
these networks, from the software that we write it on, and where is that stuff
stored, you know – is a Google Docs or some other thing? –, and our e-mails
that are circulating, and the accounting software. [29:31] A lot of it is
changing through the entire pipeline anyway, so to me, it’s really difficult
to say how publishing is changing because the entire flow, the entire
apparatus is changing.
[29:48] At the beginning, Aaaaarg was a way of bringing readers together, and
to allow readers to sort of give value to certain things that they were
reading. And I think that’s always been a form of publishing to me. [30:09]
Yes, someone is responsible for having the book edited, having it printed it,
distributing it, there’s a huge material expense in all of that. [30:21] But
then you also have the life of the book after it gets to the store. And it
continues to have a life, like sometimes it lives for decades and decades, and
it goes between readers,

 

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