Ecological media art
Definitions
Media ecologies
"Media ecology is a very slippery term. It is often used to refer to both an
interlaced topological analysis of media objects, as an environ, as well as an
accounting of their function. It can also be an address of the materiality and
immateriality of media objects, devices, and systems in terms of their form as
both pattern and presence including the relative nature of their function. The
term also refers to the multiplicity of meanings associative to the constituent
binding relations of information objects contained within the ecology, its
language. And, as Matthew Fuller illuminates, media ecology is also a descriptor
of the parallel histories and affordances of context. Within the
multiplicities of these ecologies, complexity reigns supreme. Nonlinear, selforganizational,
and transpositional systems behavior combine autopoietically
at the intersection of media collisions.
Complementing Manuel De Landa’s reading of the phase space model and
Gilles Deleuze and Félix Guattari’s poetics of the machinic phylum, Fuller
directs our attention toward aesthetics of layering composed of multiple
relations of media dimensionality. These are dimensionalities operating as
self-referencing structures that cooperate to produce something in excess of
themselves and emerge in new structures of political, material, and aesthetic
combination." (from Joel Slayton's foreword to Matt Fuller's Media Ecologies)
- "The term media ecology is used and in circulation in a number of ways.3
The term is chosen here because this multiple use turns it into a crossroads.
Butting these two words up to each other produces a conjunction of two variables
that are always busy with meaning. Their dynamism, however, always
arises out of concrete conditions. The virtuality of such conditions, their possible
reinvention or alternate state, their pregnancy with change and interre-
lation, is as deeply implied in this concreteness as much as it can be said to
be subject to definition.
The term is ambiguous, too, given its number of different current uses.
That these uses exist, that the present work does not attempt to find a “new”
title for itself, is intended to enhance the way in which this book uses preexisting
objects as being more loaded than the new and innocent, and hence
potentially more powerful when dimensions of relationality that are virtual to
them (but that perhaps remain hidden) are brought to the fore or potentiated.
It is not the intention of this book to spend its entire course fidgeting with
a possible hermeneutics of the term, but a brief mapping of its concurrent
uses will usefully serve to locate the areas of concern here.
“Media ecology,” or more often “information ecology,”4 is deployed as a
euphemism for the allocation of informational roles in organizations and in
computer-supported collaborative work. Commonly, it is used as a saccharine
term for the “natural” structuring of the microscopic to macroscopic dimensions
of class composition and command in a workforce. On the one hand,
this is done on a mundane level, such as in the ordering and management of
reception staff within an organization, making sure they have the location,
communications filter-rating, and availability of all other staff at their fingertips.
Of keen interest too in such contexts is how information flows are
routed within an organization. So the term often also implies an interrelationship
with knowledge and time management processes, intellectual
property regimes, database and software design, content control, access
structuring, metadata, archiving, and the use and generation of new document
and information types. A third, and related current is how auditing
processes and “quality control” extend through informationalization into
greater parts of contemporary work-patterns. In other words, the terms “media
ecology” and “information ecology” are highly susceptible to interpretation as
part of the jargon effluvia of the early twenty-first century. Underlying these
terms, however, are key discussions about the development, contestation, and
invention of life in the present day. Some of these issues will be discussed here,
but somewhat at a tangent to the refrain of life, as a subset of a larger enterprise
opportunity in which they are often found.
In a related sense, in that there is something of a shared predisposition to
an uncomplicated but rather more spiritually troubled technological determinism,
is another use of the term by a current surrounding media commentor
and educationalist Neil Postman.5 Here, “media ecology” describes a kind of
environmentalism: using a study of media to sustain a relatively stable notion
of human culture. The intellectual background of this current includes
Marshall McLuhan, Lewis Mumford, Harold Innis, Walter Ong, and Jacques
Ellul—a vivid set of resources. Here, “ecology” is more usually replaced with
the term “environment” or is used as a cognate term where the fundamental
difference between the two concepts is glossed over. Echoing differences in
life sciences and in various Green political movements, “environmentalism”
possesses a sustaining vision of the human and wants to make the world safe
for it. Such environmentalism also often suggests that there has passed, or that
there will be reached, a state of equilibrium: that there is a resilient and harmonic
balance to be achieved with some ingenious and beneficent mix of
media. Ecologists focus rather more on dynamic systems in which any one
part is always multiply connected, acting by virtue of those connections, and
always variable, such that it can be regarded as a pattern rather than simply
as an object. At times there is certainly an overlap of interests between this
book and this current, particularly in attempts to investigate how media can
be said to have certain kinds of causality. However, as with the businessoriented
discussions of media and information management, much of the work
in this second current is rather too often symptomatic of other, more fundamental
shifts in cultural modes: how much longer until the ever-awaited fall
of the book? Instead of providing a sing-along chorus to these changes, as the
first current does for those parts of life falling under the regime of economics,
the latter seeks too often only to trace them with the properly cultivated
kind of detached horror. Their conceptual resources, however, have more to
offer.
A third strand of use of the term is discernible in some of the most interesting
parts of literary studies in recent decades in, for instance, the writings
of N. Katherine Hayles,6 Friedrich Kittler,7 and others such as the critic and
editor Joseph Tabbi.8 These representatives of a thread of study in which literature
becomes a part of a subset of media, and thus of discursive storage,
calculation, and transmission systems, have fundamental insights to offer.
Such work makes electronic or code-based logical composition and a developed
theorization of interaction come into play with cultural analysis and production.
Of particular use too is such work’s discussion of domains usually
roped off as science, its varied histories and philosophies. Such work also often
serves to complicate and open up the possibilities to be found in the second
thread. The interrelation of Kittler and McLuhan—despite the former’s
amused anticipation of the moment when man is occluded and finally ignored
by his “extensions”—is clear, for instance.9 Where these thinkers gain perceptual
and methodological power is in the introduction of, broadly speaking,
poststructuralist concerns to the fundamentally humanistic, or even
intrinsically religious, concerns of the “environmental” approach. It must be
said, however, that here the specific term “media ecologies” is used largely
either as an aside, or more precisely as something already accessible as a known
object of reference. The context of this writing is to take this named thing,
to take advantages of this reference in circulation, a scrap of phrase or conceptwrapper,
and to make use of it, but also to test it and, one hopes, to extend
its precision.
A key reference in doing so will be to make use of a sense in which the
term ecology has also been extended in texts by Félix Guattari working among
social movements that have themselves made such links. It will be clear
from a scan of this book that Guattari, his serial collaborator Gilles Deleuze,
as well as writers who have made their own uses of their work, such as Manuel
De Landa and Howard Slater,10 provide a persistent thread of reference.
Guattari himself derives a great deal of conceptual ground from the cybernetician
and anthropologist Gregory Bateson.11 Guattari’s use of the term
ecology is worth noting here, first, because the stakes he assigns to media are
rightly perceived as being profoundly political or ethico-aesthetic at all scales.
Aligning such political processes with creative powers of invention that
demand “laboratories of thought and experimentation for future forms of
subjectivation”12 also poses a demand for the inventive rigor with which
life among media must be taken up. Equally, Guattari’s repeated linkage
and cross-fertilization of the three modes, “mental,” “natural,” and “social” of
ecology13 within “ecosophy”14 provides insight into the way that any of these
or other modes of an ecology always demand carrying over into another mode,
another universe of reference, and always another, in order for these laboratories,
whether in texts, persons, movements, or at other scales, to have any
function."
(from Matt Fuller's introduction to his Media Ecologies)
Literature
- Matthew Fuller, Media Ecologies: Materialist Energies in Art and Technoculture, 2005 full book
- Armstrong, Keith M. (2008) "'Grounded media' : expanding the scope of ecological art practices within new media arts culture." Media-Space Journal (1 - New Media Art - Past, Present, Futures). [1]
- Nohra Corredor, "What is Ecological Video Art?" (2006) [2]
- Sam Bower, "A Profusion of Terms" [3]
Resources
- Stephen Wilson, art projects categorised under (biological aspects of) "Ecology" [4] and "Natural Phenomena - Non-linear Dynamic Systems, Water, Weather, Solar Energy, Geology, Mechanical Motion" [5]
- http://www.greenmuseum.org/ - Greenmuseum.org uses "environmental art" as an umbrella term to encompass "eco-art" / "ecological art", "ecoventions", "land art", "earth art", "earthworks", "art in nature" and even a few other less-common terms.
- Furtherfield Media Art Ecologies, [6]