Sept 2

The Unique Selling Proposition

What is Creativity?
Sept 2 Schedule for Uncreative Designing

3:00	Introductions & syllabus
3:30	What is Creativity?
4:00	Show & Tell / lexicon?
5:30	Break
5:45	File:On Exactitude in Science.pdf

Themes:

• Verisimilitude
  • Zeuxis & Parrhasius: Renaissance artists and patrons were obsessed with Pliny’s Natural History, written in the first century AD, which contained detailed descriptions of great works of art from antiquity. The fact that most of those works no longer existed added allure to their imagined perfection. Among the most intriguing was a picture of grapes by the famous Zeuxis (fifth century BC) that was "so successfully represented that birds flew up to it." Executed as part of a competition, Zeuxis found himself beaten by his archrival Parrhasius, who painted a curtain so realistically that Zeuxis reached out to pull it back. Zeuxis had fooled the birds, but Parrhasius had fooled an artist at his own game!^*

• Method / Kayfabe
  • Ideas Podcast: The Real Actor, 2022
  • The Rehearsal, Nathan Fielder, 2022
  • The Kayfabe Report, Brad Troemel, 2022

• Bricolage
  • Introduction to Bricolage, Tom Sachs Studio, 2020
  • Let Forever Be, Michel Gondry, 1999