Oct 7
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Precession of Simulacra:
1. A sign faithfully depicts a fish.
2. Preparing the fish distorts it, but it remains recognizable as fish.
3. Processing the fish into fish sticks conceals its origin and introduces doubt. Is it fish or chicken? The standardized shape attempts to answer this question, but uncertainty remains.
4. The Swedish Fish Oreo has no relation to an actual fish. The association between “fish” and gummy candy is entirely manufactured. To predict the flavor, one must know the Swedish Fish candy and the Oreo cookie. The signifier functions even without any knowledge of fish.
1. A sign faithfully depicts a fish.
2. Preparing the fish distorts it, but it remains recognizable as fish.
3. Processing the fish into fish sticks conceals its origin and introduces doubt. Is it fish or chicken? The standardized shape attempts to answer this question, but uncertainty remains.
4. The Swedish Fish Oreo has no relation to an actual fish. The association between “fish” and gummy candy is entirely manufactured. To predict the flavor, one must know the Swedish Fish candy and the Oreo cookie. The signifier functions even without any knowledge of fish.
Hyperreality
Oct 7 Schedule for Uncreative Designing
| 3:00 | Hyperreality |
| Brad Troemel, Pastel Hell | |
| Jean Baudrillard, The Precession of Simulacra (pp. 1–7), 1981 | |
| Hans Christian Andersen, The Princess and the Pea, 1835 | |
| 3:50 | Break |
| 4:00 | Proj. 2 check-in |
Readings for Today:
- Aaron Swartz, Guerilla Open Access Manifesto, 2008
- Jean Baudrillard, The Precession of Simulacra (pp. 1–7), 1981
- Hans Christian Andersen The Princess and the Pea
