tactics in Mars & Medak 2019


ans.online, the second letter
On 30 November, 2016 a second missive was published by Custodians.online
(2016). On the twentieth anniversary of UbuWeb, ‘the single-most important
archive of avant-garde and outsider art’ on the Internet, the drafters of the letter
followed up on their initial call to acts of care for the infrastructure of our shared
knowledge commons that the first letter ended with. The second letter was a gift
card to Ubu, announcing that it had received two mirrors, i.e. exact copies of the
Ubu website accessible from servers in two different locations – one in Iceland,
supported by a cultural activist community, and another one in Switzerland,
supported by a major art school – whose maintenance should ensure that Ubu
remains accessible even if its primary server is taken down.
McKenzie Wark in their text on UbuWeb poignantly observes that shadow
libraries are:
tactics for intervening in three kinds of practices, those of the art-world, of
publishing and of scholarship. They respond to the current institutional, technical
and political-economic constraints of all three. As it says in the Communist
Manifesto, the forces for social change are those that ask the property question.
While détournement was a sufficient answer to that question in the era of the
culture industries, they try to formulate, in their modest way, a suitable tactic for
answering the property question in the era of the vulture industries. (Wark, 2015:
116)

As we claimed, the avant-garde radicalism can be recuperated for the present
through the gestures of disobedience, deceleration and demands for
inclusiveness. Ubu already hints toward such recuperation on three coordinates:
1) practiced opposition to the regime of intellectual property, 2) transformative
use of old technologies,


tactics in Mars & Medak 2017


l boards, all
of it for free … and then we buy back the results of our labor at outrageous prices.”
For all the work supported by public money benefiting scholarly publishers,
particularly the peer review that grounds their legitimacy, prices of journal articles
prohibit access to science to many academics – and all non-academics – across the
world, and render it a token of privilege (Custodians.online, 2015).
PJ & AK: Please describe the existing strategies for struggle against these
developments. What are their main strengths and weaknesses?
MM & TM: Contemporary problems in the field of production, access,
maintenance and distribution of knowledge regulated by globally harmonized
intellectual property regime have brought about tremendous economic, social,
political and institutional crisis and deadlock(s). Therefore, we need to revisit and
rethink our politics, strategies and tactics. We could perhaps find inspiration in the
world of free software production, where it seems that common effort, courage and
charming obstinacy are able to build alternative tools and infrastructures. Yet, this
model might be insufficient for the whole scope of crisis facing knowledge
production and dissemination. The aforementioned corporate appropriations of free
software such as ‘tivoizations,’ ‘walled gardens,’ ‘software-as-a-service’ etc. bring
about the problem of longevity of commons-based peer-production.
Furthermore, the sense of entitlement for building alternatives to dominant
modes of oppression can only arrive at the close proximity to capitalist centres of
power. The periphery (of capitalism), in contrast, relies on strategies of ‘stealing’
and bypassing socio-economic barriers by refusing to submit to the harmonized
regulation that sets the frame for global


tactics in Mars & Medak 2019


ns of
Deleuze and Guattari, and remaining on the utopian path would
have been impossible if not for our reading of Cybernetic Revolutionaries (Medina 2011), Imagine No Possessions (Kiaer 2005), or Art
Power (Groys 2008).

Our Road into Schizophrenia, Commodity
Paradox, Political Strategy
Our vision for the Public Library/Memory of the World resonated
with many people. After the project initially gained a large number

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of users, and was presented in numerous prominent artistic
venues such as Museum Reina Sofía, Transmediale, Württembergischer Kunstverein, Calvert22, 98weeks, and many more, it was no
small honor when Eric Kluitenberg and David Garcia invited us to
write about the project for an anthology on tactical media that was
to be published by the MIT Press. Tactical media is exactly where
we would situate ourselves on the map. Building on Michel de
Certeau’s concept of tactics as agency of the weak operating in the
terrain of strategic power, the tactical media (Tactical Media Files
2017) emerged in the political and technological conjuncture of the
1990s. Falling into the “art-­into-­life” lineage of historic avant-­gardes,
Situationism, DIY culture, techno-­hippiedom, and media piracy, it
constituted a heterogeneous field of practices and a manifestly
international movement that combined experimental media and
political activism into interventions that contested the post–­Cold
War world of global capitalism and preemptive warfare on a hybrid
terrain of media, institutions, and mass movements. Practices of
tactical media ranged from ephemeral media pranks, hoaxes, and
hacktivism to reappropriations of media apparatuses, institutional
settings, and political venues. We see our work as following in
that lineage of recuperation of the means of communi

 

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