ncisco: McSweeney’s, 2014.
9. Jump Up
10. Jump Up
11. Jump Up See for example Bodo, B. 2015. [Eastern Europeans in the pirate library] – _Visegrad Insight_ 7 1.
12. Jump Up
ich gives color (or taste) to the message.
You need to know what’s inside a font to know what it expresses.
FS
H
How do you find out what’s inside?
By reproducing letters, and using them. A Gill Sans does not have the same
emotional load as a Bodoni. To understand a font is complicated, because
it refers to almost every field in culture. The banners behind G.W. Bush
communicate more than just ‘Mission Accomplished’. Typefaces carry a
‘meta language’.
290