Giorgetta, Nicoletti & Adema
A Conversation on Digital Archiving Practices
2015
# A Conversation on Digital Archiving Practices
A couple of months ago Davide Giorgetta and Valerio Nicoletti (both ISIA
Urbino) did an interview with me for their MA in Design of Publishing. Silvio
Lorusso, was so kind to publish the interview on the fantastic
[p-dpa.net](http://p-dpa.net/a-conversation-on-digital-archiving-practices-
with-janneke-adema/). I am reblogging it here.
* * *
[Davide Giorgetta](http://p-dpa.net/creator/davide-giorgetta/) and [Valerio
Nicoletti](http://p-dpa.net/creator/valerio-nicoletti/) are both students from
[ISIA Urbino](http://www.isiaurbino.net/home/), where they attend the Master
Course in Design for Publishing. They are currently investigating the
independent side of digital archiving practices within the scope of the
publishing world.
As part of their research, they asked some questions to Janneke Adema, who is
Research Fellow in Digital Media at Coventry University, with a PhD in Media
(Coventry University) and a background in History (MA) and Philosophy (MA)
(both University of Groningen) and Book and Digital Media Studies (MA) (Leiden
University). Janneke’s PhD thesis focuses on the future of the scholarly book
in the humanities. She has been conducting research for the
[OAPEN](http://project.oapen.org/index.php/about-oapen) project, and
subsequently the OAPEN foundation, from 2008 until 2013 (including research
for OAPEN-NL and DOAB). Her research for OAPEN focused on user needs and
publishing models concerning Open Access books in the Humanities and Social
Sciences.
**Davide Giorgetta & Valerio Nicoletti: Does a way out from the debate between
publishers and digital independent libraries (Monoskop Log, Ubuweb,
Aaaarg.org) exist, in terms of copyright? An alternative solution able to
solve the issue and to provide equal opportunities to everyone? Would the fear
of publishers of a possible reduction of incomes be legitimized if the access
to their digital publications was open and free?**
Janneke Adema: This is an interesting question, since for many academics this
‘way out’ (at least in so far it concerns scholarly publications) has been
envisioned in or through the open access movement and the use of Creative
Commons licenses. However, the open access movement, a rather plural and
loosely defined group of people, institutions and networks, in its more
moderate instantiations tends to distance itself from piracy and copyright
infringement or copy(far)left practices. Through its use of and favoring of
Creative Commons licenses one could even argue that it has been mainly
concerned with a reform of copyright rather than a radical critique of and
rethinking of the common and the right to copy (Cramer 2013, Hall
2014).1(http://p-dpa.net/a-conversation-on-digital-archiving-practices-
with-janneke-adema/#fn:1 "see footnote") Nonetheless, in its more radical
guises open access can be more closely aligned with the practices associated
with digital pirate libraries such as the ones listed above, for instance
through Aaron Swartz’s notion of [Guerilla Open
Access](https://archive.org/stream/GuerillaOpenAccessManifesto/Goamjuly2008_djvu.txt):
> We need to take information, wherever it is stored, make our copies and
share them with the world. We need to take stuff that’s out of copyright and
add it to the archive. We need to buy secret databases and put them on the
Web. We need to download scientific journals and upload them to file sharing
networks. We need to fight for Guerilla Open Access. (Swartz 2008)
However whatever form or vision of open access you prefer, I do not think it
is a ‘solution’ to any problem—such as copyright/fight—, but I would rather
see it, as I have written
[elsewhere](http://blogs.lse.ac.uk/impactofsocialsciences/2014/11/18
/embracing-messiness-adema-pdsc14/), ‘as an ongoing processual and critical
engagement with changes in the publishing system, in our scholarly
communication practices and in our media and technologies of communication.’
And in this sense open access practices offer us the possibility to critically
reflect upon the politics of knowledge production, including copyright and
piracy, openness and the commons, indeed, even upon the nature of the book
itself.
With respect to the second part of your question, again, where it concerns
scholarly books, [research by Ronald
Snijder](https://scholar.google.com/citations?view_op=view_citation&hl=en&user=PuDczakAAAAJ&citation_for_view=PuDczakAAAAJ:u-x6o8ySG0sC)
shows no decline in sales or income for publishers once they release their
scholarly books in open access. The open availability does however lead to
more discovery and online consultation, meaning that it actually might lead to
more ‘impact’ for scholarly books (Snijder 2010).
**DG, VN: In which way, if any, are digital archiving practices stimulating
new publishing phenomenons? Are there any innovative outcomes, apart the
obvious relation to p.o.d. tools? (or interesting new projects in this
field)**
JA: Beyond extending access, I am mostly interested in how digital archiving
practices have the potential to stimulate the following practices or phenomena
(which in no way are specific to digital archiving or publishing practices, as
they have always been a potential part of print publications too): reuse and
remix; processual research and iterative publishing; and collaborative forms
of knowledge production. These practices interest me mainly as they have the
potential to critique the way the (printed) book has been commodified and
essentialised over the centuries, in a bound, linear and fixed format, a
practice which is currently being replicated in a digital context. Indeed, the
book has been fixed in this way both discursively and through a system of
material production within publishing and academia—which includes our
institutions and practices of scholarly communication—that prefers book
objects as quantifiable and auditable performance indicators and as marketable
commodities and objects of symbolic value exchange. The practices and
phenomena mentioned above, i.e. remix, versioning and collaboration, have the
potential to help us to reimagine the bound nature of the book and to explore
both a spatial and temporal critique of the book as a fixed object; they can
aid us to examine and experiment with various different incisions that can be
made in our scholarship as part of the informal and formal publishing and
communication of our research that goes beyond the final research commodity.
In this sense I am interested in how these specific digital archiving,
research and publishing practices offer us the possibility to imagine a
different, perhaps more ethical humanities, a humanities that is processual,
contingent, unbound and unfinished. How can these practices aid us in how to
cut well in the ongoing unfolding of our research, how can they help us
explore how to make potentially better interventions? How can we take
responsibility as scholars for our entangled becoming with our research and
publications? (Barad 2007, Kember and Zylinska 2012)
Examples that I find interesting in the realm of the humanities in this
respect include projects that experiment with such a critique of our fixed,
print-based practices and institutions in an affirmative way: for example Mark
Amerika’s [remixthebook](http://www.remixthebook.com/) project; Open
Humanities’ [Living Books about Life](http://www.livingbooksaboutlife.org/)
series; projects such as
[Vectors](http://vectors.usc.edu/issues/index.php?issue=7) and
[Scalar](http://scalar.usc.edu/); and collaborative knowledge production,
archiving and creation projects, from wiki-based research projects to AAAARG.
**DG, VN: In which way does a digital container influence its content? Does
the same book — if archived on different platforms, such as _Internet Archive_
, _The Pirate Bay_ , _Monoskop Log_ — still remain the same cultural item?**
JA: In short my answer to this question would be ‘no’. Books are embodied
entities, which are materially established through their specific affordances
in relationship to their production, dissemination, reception and
preservation. This means that the specific materiality of the (digital) book
is partly an outcome of these ongoing processes. Katherine Hayles has argued
in this respect that materiality is an emergent property:
> In this view of materiality, it is not merely an inert collection of
physical properties but a dynamic quality that emerges from the interplay
between the text as a physical artifact, its conceptual content, and the
interpretive activities of readers and writers. Materiality thus cannot be
specified in advance; rather, it occupies a borderland— or better, performs as
connective tissue—joining the physical and mental, the artifact and the user.
(2004: 72)
Similarly, Matthew Kirschenbaum points out that the preservation of digital
objects is:
> _logically inseparable_ from the act of their creation’ (…) ‘The lag between
creation and preservation collapses completely, since a digital object may
only ever be said to be preserved _if_ it is accessible, and each individual
access creates the object anew. One can, in a very literal sense, _never_
access the “same” electronic file twice, since each and every access
constitutes a distinct instance of the file that will be addressed and stored
in a unique location in computer memory. (Kirschenbaum 2013)
Every time we access a digital object, we thus duplicate it, we copy it and we
instantiate it. And this is exactly why, in our strategies of conservation,
every time we access a file we also (re)create these objects anew over and
over again. The agency of the archive, of the software and hardware, are also
apparent here, where archives are themselves ‘active ‘‘archaeologists’’ of
knowledge’ (Ernst 2011: 239) and, as Kirschenbaum puts it, ‘the archive writes
itself’ (2013).
In this sense a book can be seen as an apparatus, consisting of an
entanglement of relationships between, among other things, authors, books, the
outside world, readers, the material production and political economy of book
publishing, its preservation and material instantiations, and the discursive
formation of scholarship. Books as apparatuses are thus reality shaping, they
are performative. This relates to Johanna Drucker’s notion of ‘performative
materiality’, where Drucker argues for an extension of what a book _is_ (i.e.
from a focus on its specific properties and affordances), to what a book
_does_ : ‘Performative materiality suggests that what something _is_ has to be
understood in terms of what it _does_ , how it works within machinic,
systemic, and cultural domains.’ For, as Drucker argues, ‘no matter how
detailed a description of material substrates or systems we have, their use is
performative whether this is a reading by an individual, the processing of
code, the transmission of signals through a system, the viewing of a film,
performance of a play, or a musical work and so on. Material conditions
provide an inscriptional base, a score, a point of departure, a provocation,
from which a work is produced as an event’ (Drucker 2013).
So, to come back to your question, these specific digital platforms (Monoskop,
The Pirate Bay etc.) become integral aspects of the apparatus of the book and
each in their own different way participates in the performance and
instantiation of the books in their archives. Not only does a digital book
therefore differ as a material or cultural object from a printed book, a
digital object also has materially distinct properties related to the platform
on which it is made available. Indeed, building further on the theories
described above, a book is a different object every time it is instantiated or
read, be it by a human or machinic entity; they become part of the apparatus
of the book, a performative apparatus. Therefore, as Silvio Lorusso has
stated:
**DG, VN: In your opinion, can scholarly publishing, in particular self-
archiving practices, constitute a bridge covering the gap between authors and
users in terms of access to knowledge? Could we hope that these practices will
find a broader use, moving from very specific fields (academic papers) to book
publishing in general?**
JA: On the one hand, yes. Self-archiving, or the ‘green road’ to open access,
offers a way for academics to make their research available in a preprint form
via open access repositories in a relatively simple and straightforward way,
making it easily accessible to other academics and more general audiences.
However, it can be argued that as a strategy, the green road doesn’t seem to
be very subversive, where it doesn’t actively rethink, re-imagine, or
experiment with the system of scholarly knowledge production in a more
substantial way, including peer-review and the print-based publication forms
this system continues to promote. With its emphasis on achieving universal,
free, online access to research, a rigorous critical exploration of the form
of the book itself doesn’t seem to be a main priority of green open access
activists. Stevan Harnad, one of the main proponents of green open access and
self-archiving has for instance stated that ‘it’s time to stop letting the
best get in the way of the better: Let’s forget about Libre and Gold OA until
we have managed to mandate Green Gratis OA universally’ (Harnad 2012). This is
where the self-archiving strategy in its current implementation falls short I
think with respect to the ‘breaking-down’ of barriers between authors and
users, where it isn’t necessarily committed to following a libre open access
strategy, which, one could argue, would be more open to adopting and promoting
forms of open access that are designed to make material available for others
to (re) use, copy, reproduce, distribute, transmit, translate, modify, remix
and build upon? Surely this would be a more substantial strategy to bridge the
gap between authors and users with respect to the production, dissemination
and consumption of knowledge?
With respect to the second part of your question, could these practices find a
broader use? I am not sure, mainly because of the specific characteristics of
academia and scholarly publishing, where scholars are directly employed and
paid by their institutions for the research work they do. Hence, self-
archiving this work would not directly lead to any or much loss of income for
academics. In other fields, such as literary publishing for example, this
issue of remuneration can become quite urgent however, even though many [free
culture](https://en.wikipedia.org/wiki/Free_culture_movement) activists (such
as Lawrence Lessig and Cory Doctorow) have argued that freely sharing cultural
goods online, or even self-publishing, doesn’t necessarily need to lead to any
loss of income for cultural producers. So in this respect I don’t think we can
lift something like open access self-archiving out of its specific context and
apply it to other contexts all that easily, although we should certainly
experiment with this of course in different domains of digital culture.
**DG, VN: After your answers, we would also receive suggestions from you. Do
you notice any unresolved or raising questions in the contemporary context of
digital archiving practices and their relation to the publishing realm?**
JA: So many :). Just to name a few: the politics of search and filtering
related to information overload; the ethics and politics of publishing in
relationship to when, where, how and why we decide to publish our research,
for what reasons and with what underlying motivations; the continued text- and
object-based focus of our archiving and publishing practices and platforms,
where there is a lack of space to publish and develop more multimodal,
iterative, diagrammatic and speculative forms of scholarship; issues of free
labor and the problem or remuneration of intellectual labor in sharing
economies etc.
**Bibliography**
* Adema, J. (2014) ‘Embracing Messiness’. [17 November 2014] available from [17 November 2014]
* Adema, J. and Hall, G. (2013) ‘The Political Nature of the Book: On Artists’ Books and Radical Open Access’. _New Formations_ 78 (1), 138–156
* Barad, K. (2007) _Meeting the Universe Halfway: Quantum Physics and the Entanglement of Matter and Meaning_. Duke University Press
* Cramer, F. (2013) _Anti-Media: Ephemera on Speculative Arts_. Rotterdam : New York, NY: nai010 publishers
* Drucker, J. (2013) _Performative Materiality and Theoretical Approaches to Interface_. [online] 7 (1). available from [4 April 2014]
* Ernst, W. (2011) ‘Media Archaeography: Method and Machine versus History and Narrative of Media’. in _Media Archaeology: Approaches, Applications, and Implications_. ed. by Huhtamo, E. and Parikka, J. University of California Press
* Hall, G. (2014) ‘Copyfight’. in _Critical Keywords for the Digital Humanities_ , [online] Lueneburg: Centre for Digital Cultures (CDC). available from [5 December 2014]
* Harnad, S. (2012) ‘Open Access: Gratis and Libre’. [3 May 2012] available from [4 March 2014]
* Hayles, N.K. (2004) ‘Print Is Flat, Code Is Deep: The Importance of Media-Specific Analysis’. _Poetics Today_ 25 (1), 67–90
* Kember, S. and Zylinska, J. (2012) _Life After New Media: Mediation as a Vital Process_. MIT Press
* Kirschenbaum, M. (2013) ‘The .txtual Condition: Digital Humanities, Born-Digital Archives, and the Future Literary’. _DHQ: Digital Humanities Quarterly_ [online] 7 (1). available from [20 July 2014]
* Lorusso, S. (2014) _The Post-Digital Publishing Archive: An Inventory of Speculative Strategies_. in ‘The Aesthetics of the Humanities: Towards a Poetic Knowledge Production’ [online] held 11 June 2014 at Coventry University. available from [31 May 2015]
* Snijder, R. (2010) ‘The Profits of Free Books: An Experiment to Measure the Impact of Open Access Publishing’. _Learned Publishing_ 23 (4), 293–301
* Swartz, A. (2008) _Guerilla Open Access Manifesto_ [online] available from [31 May 2015]
»Public Library. Rethinking the Infrastructures of
Knowledge Production«
Exhibition at Württembergischer Kunstverein Stuttgart, 2014
**The present-day social model of authorship is co-substantive with the
normative regime of copyright. Copyright’s avowed role is to triangulate a
balance between the rights of authors, cultural industries, and the public.
Its legal foundation is in the natural right of the author over the products
of intellectual labor. The recurrent claims of the death of the author,
disputing the primacy of the author over the work, have failed to do much to
displace the dominant understanding of the artwork as an extension of the
personality of the author.**
The structuralist criticism positing an impersonal structuring structure
within which the work operates; the hypertexual criticism dissolving
boundaries of work in the arborescent web of referentiality; or the remix
culture’s hypostatisation of the collective and re-appropriative nature of all
creativity – while changing the meaning we ascribe to the works of culture –
have all failed to leave an impact on how the production of works is
normativized and regulated.
And yet the nexus author–work–copyright has transformed in fundamental ways,
however in ways opposite to what these openings in our social epistemology
have suggested. The figure of the creator, with the attendant apotheosis of
individual creativity and originality, is nowadays more forcefully than ever
before being mobilized and animated by the efforts to expand the exclusive
realm of exploitation of the work under copyright. The forcefulness though
speaks of a deep-seated neurosis, intimating that the purported balance might
not be what it is claimed to be by the copyright advocates. Much is revealed
as we descend into the hidden abode of production.
## _Of Copyright and Authorship_
Copyright has principally an economic function: to unambiguously establish
individualized property in the products of intellectual labor. Once the legal
title is unambiguously assigned, there is a property holder with whose consent
the contracting, commodification, and marketing of the work can proceed. In
that aspect, copyright is not very different from the requirement of formal
freedom that is granted to the laborer to contract out their own labor power
as a commodity to capital, allowing then the capital to maximize the
productivity and appropriate the products of the worker’s labor – which is in
terms of Marx »dead labor.« In fact, the analogy between the contracting of
labor force and the contracting of intellectual work does not stop there. They
also share a common history.
The liberalism of rights and the commodification of labor have emerged from
the context of waning absolutism and incipient capitalism in Europe of the
seventeenth and the eighteenth century. Before the publishers and authors
could have their monopoly over the exploitation of their publications
instituted in the form of copyright, they had to obtain a privilege to print a
book from royal censors. First printing privileges granted to publishers, for
instance in early seventeenth century Great Britain, came with the burden
placed on publishers to facilitate censorship and control over the
dissemination of the growing body of printed matter in the aftermath of the
invention of movable type printing.
The evolution of regulatory mechanisms of contemporary copyright from the
context of absolutism and early capitalism receives its full relief if one
considers how peer review emerged as a self-censoring mechanism within the
Royal Academy and the Académie des sciences. [1] The internal peer review
process helped the academies maintain the privilege to print the works of
their members, which was given to them only under the condition that the works
they publish limit themselves to matters of science and make no political
statements that could otherwise sour the benevolence of the monarch. Once they
expanded to print in their almanacs, journals, and books the works of authors
outside of the academy ranks, they both expanded their scientific authority
and their regulating function to the entire nascent field of modern science.
The transition from the privilege tied to the publisher to the privilege tied
to the natural person of the author would unfold only later. In Great Britain
this occurred as the guild of printers, Stationers’ Company, failed to secure
the extension of its printing privilege and thus, in order to continue with
the business of printing books, decided to advocate a copyright for the
authors instead, which resulted in the passing of the Copyright Act of 1709,
also known as the Statute of Anne. Thus the author became the central figure
in the regulation of literary and scientific production. Not only did the
author now receive the exclusive rights to the work, the author was also made
– as Foucault has famously analyzed – the identifiable subject of scrutiny,
censorship, and political sanction by the absolutist state or the church.
And yet, although the romantic author now took center stage, copyright
regulation, the economic compensation for the work, would long remain no more
than an honorary one. Until well into the eighteenth century literary writing
and creativity in general were regarded as resulting from the divine
inspiration and not from the individual genius of the author. Money earned in
the growing business with books mostly stayed in the hands of the publishers,
while the author received an honorarium, a flat sum that served as a »token of
esteem.« [2] It was only with the increasingly vocal demand by the authors to
secure material and political independence from the patronage and authority
that they started to make claims for rightful remuneration.
## _Of Compensation and Exploitation
_
The moment of full-blown affirmation of romantic author-function marks a
historic moment of redistribution and establishment of compromise between the
right of publishers to economic exploitation of the works and the right of
authors to rightful compensation for their works. Economically this was made
possible by the expanding market for printed books in the eighteenth and the
nineteenth century, while politically this was catalyzed by the growing desire
for autonomy of scientific and literary production from the system of feudal
patronage and censorship in gradually liberalizing modern capitalist
societies. The autonomy of production was substantially coupled to the
production for the market. However, the irenic balance could not last
unobstructed. Once the production of culture and science was subsumed under
the exigencies of the market, it had to follow the laws of commodification and
competition that no commodity production can escape.
With the development of big corporation and monopoly capitalism, [3] the
purported balance between the author and the publisher, the innovator or
scientist and the company, the labor and the capital, the public circulation
and the pressures of monetization has become unhinged. While the legislative
expansions of protections, court decisions, and multilateral treaties are
legitimated on basis of the rights of creators, they have become the economic
basis for the monopolies dominating the commanding heights of the global
economy to protect their dominant position in the world market. The levels of
concentration in the industries with large portfolios of various forms of
intellectual property rights is staggering. The film industry is a US$88
billion industry dominated by six major studios. The recorded music industry
is an almost US$20 billion industry dominated by three major labels. The
publishing industry is a US$120 billion industry, where the leading ten earn
in revenues more than the next 40 largest publishing groups. Among patent
holding industries, the situation is a little more diversified, but big patent
portfolios in general dictate the dynamics of market power.
Academic publishing in particular draws a stark relief of the state of play.
It is a US$10 billion industry dominated by five publishers, financed up to
75% from the subscriptions of libraries. It is notorious for achieving extreme
year on year profit margins – in the case of Reed Elsevier regularly well over
20%, with Taylor & Francis, Springer, and Wiley-Blackwell only just lagging
behind. [4] Given that the work of contributing authors is not paid, but
financed by their institutions (provided they are employed at an institution)
and that the publications nowadays come mostly in the form of electronic
articles licensed under subscription for temporary use to libraries and no
longer sold as printed copies, the public interest could be served at a much
lower cost by leaving commercial closed-access publishers out of the equation.
However, given the entrenched position of these publishers and their control
over the moral economy of reputation in academia, the public disservice that
they do cannot be addressed within the historic ambit of copyright. It
requires politicization.
## _Of Law and Politics_
When we look back on the history of copyright, before there was legality there
was legitimacy. In the context of an almost completely naturalized and
harmonized global regulation of copyright the political question of legitimacy
seems to be no longer on the table. An illegal copy is an object of exchange
that unsettles the existing economies of cultural production. And yet,
copyright nowadays marks a production model that serves the power of
appropriation from the author and market power of the publishers much more
than the labor of cultural producers. Hence the illegal copy is again an
object begging the question as to what do we do at a rare juncture when a
historic opening presents itself to reorganize how a good, such as knowledge
and culture, is produced and distributed in a society. We are at such a
juncture, a juncture where the regime regulating legality and illegality might
be opened to the questioning of its legitimacy or illegitimacy.
1. Jump Up For a more detailed account of this development, as well as for the history of printing privilege in Great Britain, see Mario Biagioli: »From Book Censorship to Academic Peer Review,« in: _Emergences:_ _Journal for the Study of Media & Composite Cultures _12, no. 1 [2002], pp. 11–45.
2. Jump Up The transition of authorship from honorific to professional is traced back in Martha Woodmansee: _The Author, Art, and the Market: Rereading the History of Aesthetics_. New York 1996.
3. Jump Up When referencing monopoly markets, we do not imply purely monopolistic markets, where one company is the only enterprise selling a product, but rather markets where a small number of companies hold most of the market. In monopolistic competition, oligopolies profit from not competing on prices. Rather »all the main players are large enough to survive a price war, and all it would do is shrink the size of the industry revenue pie that the firms are fighting over. Indeed, the price in an oligopolistic industry will tend to gravitate toward what it would be in a pure monopoly, so the contenders are fighting for slices of the largest possible revenue pie.« Robert W. McChesney: _Digital Disconnect: How Capitalism Is Turning the Internet Against Democracy_. New York 2013, pp. 37f. The immediate effect of monopolistic competition in culture is that the consumption is shaped to conform to the needs of the large enterprise, i.e. to accommodate the economies of scale, narrowing the range of styles, expressions, and artists published and promoted in the public.
4. Jump Up Vincent Larivière, Stefanie Haustein, and Philippe Mongeon: »The Oligopoly of Academic Publishers in the Digital Era,« in: _PLoS ONE_ 10, no. 6 [June 2015]: e0127502, doi:10.1371/journal.pone.0127502.
Tomislav Medak is a philosopher with interests in contemporary political
philosophy, media theory and aesthetics. He is coordinating the theory program
and publishing activities of the Multimedia Institute/MAMA (Zagreb/Croatia),
and works in parallel with the Zagreb-based theatre collective BADco.