This pamphlet is published in a series
of 7 as part of the Radical Open
Access II – The Ethics of Care
conference, which took place June
26-27 at Coventry University. More
information about this conference
and about the contributors to this
pamphlet can be found at:
http://radicaloa.co.uk/conferences/
ROA2
This pamphlet was made possible due
to generous funding from the arts
and humanities research studio, The
Post Office, a project of Coventry
University’s Centre for Postdigital
Cultures and due to the combined
efforts of authors, editors, designers
and printers.
Table of Contents
Guerrilla Open Access:
Terms Of Struggle
Memory of the World
Page 4
Recursive Publics and Open Access
Christopher Kelty
Page 6
Own Nothing
Balazs Bodo
Page 16
What if We Aren't the Only
Guerrillas Out There?
Laurie Allen
Page 26
Guerilla
Open
Access:
Terms Of
Struggle
In the 1990s, the Internet offered a horizon from which to imagine what society
could become, promising autonomy and self-organization next to redistribution of
wealth and collectivized means of production. While the former was in line with the
dominant ideology of freedom, the latter ran contrary to the expanding enclosures
in capitalist globalization. This antagonism has led to epochal copyfights, where free
software and piracy kept the promise of radical commoning alive.
Free software, as Christopher Kelty writes in this pamphlet, provided a model ‘of a
shared, collective, process of making software, hardware and infrastructures that
cannot be appropriated by others’. Well into the 2000s, it served as an inspiration
for global free culture and open access movements who were speculating that
distributed infrastructures of knowledge production could be built, as the Internet
was, on top of free software.
For a moment, the hybrid world of ad-financed Internet giants—sharing code,
advocating open standards and interoperability—and users empowered by these
services, convinced almost everyone that a new reading/writing culture was
possible. Not long after the crash of 2008, these disruptors, now wary monopolists,
began to ingest smaller disruptors and close off their platforms. There was still
free software somewhere underneath, but without the ‘original sense of shared,
collective, process’. So, as Kelty suggests, it was hard to imagine that for-profit
academic publishers wouldn't try the same with open access.
Heeding Aaron Swartz’s call to civil disobedience, Guerrilla Open Access has
emerged out of the outrage over digitally-enabled enclosure of knowledge that
has allowed these for-profit academic publishers to appropriate extreme profits
that stand in stark contrast to the cuts, precarity, student debt and asymmetries
of access in education. Shadow libraries stood in for the access denied to public
libraries, drastically reducing global asymmetries in the process.
4
This radicalization of access has changed how publications
travel across time and space. Digital archiving, cataloging and
sharing is transforming what we once considered as private
libraries. Amateur librarianship is becoming public shadow
librarianship. Hybrid use, as poetically unpacked in Balazs
Bodo's reflection on his own personal library, is now entangling
print and digital in novel ways. And, as he warns, the terrain
of antagonism is shifting. While for-profit publishers are
seemingly conceding to Guerrilla Open Access, they are
opening new territories: platforms centralizing data, metrics
and workflows, subsuming academic autonomy into new
processes of value extraction.
The 2010s brought us hope and then realization how little
digital networks could help revolutionary movements. The
redistribution toward the wealthy, assisted by digitization, has
eroded institutions of solidarity. The embrace of privilege—
marked by misogyny, racism and xenophobia—this has catalyzed
is nowhere more evident than in the climate denialism of the
Trump administration. Guerrilla archiving of US government
climate change datasets, as recounted by Laurie Allen,
indicates that more technological innovation simply won't do
away with the 'post-truth' and that our institutions might be in
need of revision, replacement and repair.
As the contributions to this pamphlet indicate, the terms
of struggle have shifted: not only do we have to continue
defending our shadow libraries, but we need to take back the
autonomy of knowledge production and rebuild institutional
grounds of solidarity.
Memory of the World
http://memoryoftheworld.org
5
Recursive
Publics and
Open Access
Christopher
Kelty
Ten years ago, I published a book calledTwo Bits: The Cultural Significance of Free
Software (Kelty 2008).1 Duke University Press and my editor Ken Wissoker were
enthusiastically accommodating of my demands to make the book freely and openly
available. They also played along with my desire to release the 'source code' of the
book (i.e. HTML files of the chapters), and to compare the data on readers of the
open version to print customers. It was a moment of exploration for both scholarly
presses and for me. At the time, few authors were doing this other than Yochai Benkler
(2007) and Cory Doctorow2, both activists and advocates for free software and open
access (OA), much as I have been. We all shared, I think, a certain fanaticism of the
convert that came from recognizing free software as an historically new, and radically
different mode of organizing economic and political activity. Two Bits gave me a way
to talk not only about free software, but about OA and the politics of the university
(Kelty et al. 2008; Kelty 2014). Ten years later, I admit to a certain pessimism at the
way things have turned out. The promise of free software has foundered, though not
disappeared, and the question of what it means to achieve the goals of OA has been
swamped by concerns about costs, arcane details of repositories and versioning, and
ritual offerings to the metrics God.
When I wrote Two Bits, it was obvious to me that the collectives who built free
software were essential to the very structure and operation of a standardized
Internet. Today, free software and 'open source' refer to dramatically different
constellations of practice and people. Free software gathers around itself those
committed to the original sense of a shared, collective, process of making software,
hardware and infrastructures that cannot be appropriated by others. In political
terms, I have always identified free software with a very specific, updated, version
of classical Millian liberalism. It sustains a belief in the capacity for collective action
and rational thought as aids to establishing a flourishing human livelihood. Yet it
also preserves an outdated blind faith in the automatic functioning of meritorious
speech, that the best ideas will inevitably rise to the top. It is an updated classical
liberalism that saw in software and networks a new place to resist the tyranny of the
conventional and the taken for granted.
6
Christopher Kelty
By contrast, open source has come to mean something quite different: an ecosystem
controlled by an oligopoly of firms which maintains a shared pool of components and
frameworks that lower the costs of education, training, and software creation in the
service of establishing winner-take-all platforms. These are built on open source, but
they do not carry the principles of freedom or openness all the way through to the
platforms themselves.3 What open source has become is now almost the opposite of
free software—it is authoritarian, plutocratic, and nepotistic, everything liberalism
wanted to resist. For example, precarious labor and platforms such as Uber or Task
Rabbit are built upon and rely on the fruits of the labor of 'open source', but the
platforms that result do not follow the same principles—they are not open or free
in any meaningful sense—to say nothing of the Uber drivers or task rabbits who live
by the platforms.
Does OA face the same problem? In part, my desire to 'free the source' of my book
grew out of the unfinished business of digitizing the scholarly record. It is an irony
that much of the work that went into designing the Internet at its outset in the
1980s, such as gopher, WAIS, and the HTML of CERN, was conducted in the name
of the digital transformation of the library. But by 2007, these aims were swamped
by attempts to transform the Internet into a giant factory of data extraction. Even
in 2006-7 it was clear that this unfinished business of digitizing the scholarly record
was going to become a problem—both because it was being overshadowed by other
concerns, and because of the danger it would eventually be subjected to the very
platformization underway in other realms.
Because if the platform capitalism of today has ended up being parasitic on the
free software that enabled it, then why would this not also be true of scholarship
more generally? Are we not witnessing a transition to a world where scholarship
is directed—in its very content and organization—towards the profitability of the
platforms that ostensibly serve it?4 Is it not possible that the platforms created to
'serve science'—Elsevier's increasing acquisition of tools to control the entire lifecycle of research, or ResearchGate's ambition to become the single source for all
academics to network and share research—that these platforms might actually end up
warping the very content of scholarly production in the service of their profitability?
To put this even more clearly: OA has come to exist and scholarship is more available
and more widely distributed than ever before. But, scholars now have less control,
and have taken less responsibility for the means of production of scientific research,
its circulation, and perhaps even the content of that science.
Recursive Publics and Open Access
7
The Method of Modulation
When I wrote Two Bits I organized the argument around the idea of modulation:
free software is simply one assemblage of technologies, practices, and people
aimed at resolving certain problems regarding the relationship between knowledge
(or software tools related to knowledge) and power (Hacking 2004; Rabinow
2003). Free software as such was and still is changing as each of its elements
evolve or are recombined. Because OA derives some of its practices directly from
free software, it is possible to observe how these different elements have been
worked over in the recent past, as well as how new and surprising elements are
combined with OA to transform it. Looking back on the elements I identified as
central to free software, one can ask: how is OA different, and what new elements
are modulating it into something possibly unrecognizable?
Sharing source code
Shareable source code was a concrete and necessary achievement for free
software to be possible. Similarly, the necessary ability to circulate digital texts
is a significant achievement—but such texts are shareable in a much different way.
For source code, computable streams of text are everything—anything else is a
'blob' like an image, a video or any binary file. But scholarly texts are blobs: Word or
Portable Document Format (PDF) files. What's more, while software programmers
may love 'source code', academics generally hate it—anything less than the final,
typeset version is considered unfinished (see e.g. the endless disputes over
'author's final versions' plaguing OA).5 Finality is important. Modifiability of a text,
especially in the humanities and social sciences, is acceptable only when it is an
experiment of some kind.
In a sense, the source code of science is not a code at all, but a more abstract set
of relations between concepts, theories, tools, methods, and the disciplines and
networks of people who operate with them, critique them, extend them and try to
maintain control over them even as they are shared within these communities.
avoid the waste of 'reinventing the wheel' and of pathological
competition, allowing instead modular, reusable parts that
could be modified and recombined to build better things in an
upward spiral of innovation. The 1980s ideas of modularity,
modifiability, abstraction barriers, interchangeable units
have been essential to the creation of digital infrastructures.
To propose an 'open science' thus modulates this definition—
and the idea works in some sciences better than others.
Aside from the obviously different commercial contexts,
philosophers and literary theorists just don't think about
openness this way—theories and arguments may be used
as building blocks, but they are not modular in quite the
same way. Only the free circulation of the work, whether
for recombination or for reference and critique, remains a
sine qua non of the theory of openness proposed there. It
is opposed to a system where it is explicit that only certain
people have access to the texts (whether that be through
limitations of secrecy, or limitations on intellectual property,
or an implicit elitism).
Writing and using copyright licenses
Of all the components of free software that I analyzed, this
is the one practice that remains the least transformed—OA
texts use the same CC licenses pioneered in 2001, which
were a direct descendant of free software licenses.
For free software to make sense as a solution, those involved first had to
characterize the problem it solved—and they did so by identifying a pathology in
the worlds of corporate capitalism and engineering in the 1980s: that computer
corporations were closed organizations who re-invented basic tools and
infrastructures in a race to dominate a market. An 'open system,' by contrast, would
A novel modulation of these licenses is the OA policies (the
embrace of OA in Brazil for instance, or the spread of OA
Policies starting with Harvard and the University of California,
and extending to the EU Mandate from 2008 forward). Today
the ability to control the circulation of a text with IP rights is
far less economically central to the strategies of publishers
than it was in 2007, even if they persist in attempting to do
so. At the same time, funders, states, and universities have all
adopted patchwork policies intended to both sustain green
OA, and push publishers to innovate their own business
models in gold and hybrid OA. While green OA is a significant
success on paper, the actual use of it to circulate work pales
8
Recursive Publics and Open Access
Defining openness
Christopher Kelty
9
in comparison to the commercial control of circulation on the
one hand, and the increasing success of shadow libraries on
the other. Repositories have sprung up in every shape and
form, but they remain largely ad hoc, poorly coordinated, and
underfunded solutions to the problem of OA.
Coordinating collaborations
The collective activity of free software is ultimately the
most significant of its achievements—marrying a form of
intensive small-scale interaction amongst programmers,
with sophisticated software for managing complex objects
(version control and GitHub-like sites). There has been
constant innovation in these tools for controlling, measuring,
testing, and maintaining software.
By contrast, the collective activity of scholarship is still
largely a pre-modern affair. It is coordinated largely by the
idea of 'writing an article together' and not by working
to maintain some larger map of what a research topic,
community, or discipline has explored—what has worked and
what has not.
This focus on the coordination of collaboration seemed to
me to be one of the key advantages of free software, but it
has turned out to be almost totally absent from the practice
or discussion of OA. Collaboration and the recombination of
elements of scholarly practice obviously happens, but it does
not depend on OA in any systematic way: there is only the
counterfactual that without it, many different kinds of people
are excluded from collaboration or even simple participation
in, scholarship, something that most active scholars are
willfully ignorant of.
Fomenting a movement
I demoted the idea of a social movement to merely one
component of the success of free software, rather than let
it be—as most social scientists would have it—the principal
container for free software. They are not the whole story.
10
Christopher Kelty
Is there an OA movement? Yes and no. Librarians remain
the most activist and organized. The handful of academics
who care about it have shifted to caring about it in primarily
a bureaucratic sense, forsaking the cross-organizational
aspects of a movement in favor of activism within universities
(to which I plead guilty). But this transformation forsakes
the need for addressing the collective, collaborative
responsibility for scholarship in favor of letting individual
academics, departments, and disciplines be the focus for
such debates.
By contrast, the publishing industry works with a
phantasmatic idea of both an OA 'movement' and of the actual
practices of scholarship—they too defer, in speech if not in
practice, to the academics themselves, but at the same time
must create tools, innovate processes, establish procedures,
acquire tools and companies and so on in an effort to capture
these phantasms and to prevent academics from collectively
doing so on their own.
And what new components? The five above were central to
free software, but OA has other components that are arguably
more important to its organization and transformation.
Money, i.e. library budgets
Central to almost all of the politics and debates about OA
is the political economy of publication. From the 'bundles'
debates of the 1990s to the gold/green debates of the 2010s,
the sole source of money for publication long ago shifted into
the library budget. The relationship that library budgets
have to other parts of the political economy of research
(funding for research itself, debates about tenured/nontenured, adjunct and other temporary salary structures) has
shifted as a result of the demand for OA, leading libraries
to re-conceptualize themselves as potential publishers, and
publishers to re-conceptualize themselves as serving 'life
cycles' or 'pipeline' of research, not just its dissemination.
Recursive Publics and Open Access
11
Metrics
More than anything, OA is promoted as a way to continue
to feed the metrics God. OA means more citations, more
easily computable data, and more visible uses and re-uses of
publications (as well as 'open data' itself, when conceived of
as product and not measure). The innovations in the world
of metrics—from the quiet expansion of the platforms of the
publishers, to the invention of 'alt metrics', to the enthusiasm
of 'open science' for metrics-driven scientific methods—forms
a core feature of what 'OA' is today, in a way that was not true
of free software before it, where metrics concerning users,
downloads, commits, or lines of code were always after-thefact measures of quality, and not constitutive ones.
Other components of this sort might be proposed, but the
main point is to resist to clutch OA as if it were the beating
heart of a social transformation in science, as if it were a
thing that must exist, rather than a configuration of elements
at a moment in time. OA was a solution—but it is too easy to
lose sight of the problem.
Open Access without Recursive Publics
When we no longer have any commons, but only platforms,
will we still have knowledge as we know it? This is a question
at the heart of research in the philosophy and sociology
of knowledge—not just a concern for activism or social
movements. If knowledge is socially produced and maintained,
then the nature of the social bond surely matters to the
nature of that knowledge. This is not so different than asking
whether we will still have labor or work, as we have long known
it, in an age of precarity? What is the knowledge equivalent of
precarity (i.e. not just the existence of precarious knowledge
workers, but a kind of precarious knowledge as such)?
knowledge and power is shifting dramatically, because the costs—and the stakes—
of producing high quality, authoritative knowledge have also shifted. It is not so
powerful any longer; science does not speak truth to power because truth is no
longer so obviously important to power.
Although this is a pessimistic portrait, it may also be a sign of something yet to
come. Free software as a community, has been and still sometimes is critiqued as
being an exclusionary space of white male sociality (Nafus 2012; Massanari 2016;
Ford and Wajcman 2017; Reagle 2013). I think this critique is true, but it is less a
problem of identity than it is a pathology of a certain form of liberalism: a form that
demands that merit consists only in the content of the things we say (whether in
a political argument, a scientific paper, or a piece of code), and not in the ways we
say them, or who is encouraged to say them and who is encouraged to remain silent
(Dunbar-Hester 2014).
One might, as a result, choose to throw out liberalism altogether as a broken
philosophy of governance and liberation. But it might also be an opportunity to
focus much more specifically on a particular problem of liberalism, one that the
discourse of OA also relies on to a large extent. Perhaps it is not the case that
merit derives solely from the content of utterances freely and openly circulated,
but also from the ways in which they are uttered, and the dignity of the people
who utter them. An OA (or a free software) that embraced that principle would
demand that we pay attention to different problems: how are our platforms,
infrastructures, tools organized and built to support not just the circulation of
putatively true statements, but the ability to say them in situated and particular
ways, with respect for the dignity of who is saying them, and with the freedom to
explore the limits of that kind of liberalism, should we be so lucky to achieve it.
Do we not already see the evidence of this in the 'posttruth' of fake news, or the deliberate refusal by those in
power to countenance evidence, truth, or established
systems of argument and debate? The relationship between
12
Christopher Kelty
Recursive Publics and Open Access
13
References
¹ https://twobits.net/download/index.html
Benkler, Yochai. 2007. The Wealth of Networks: How Social Production Transforms Markets
and Freedom. Yale University Press.
Dunbar-Hester, Christina. 2014. Low Power to the People: Pirates, Protest, and Politics in
FM Radio Activism. MIT Press.
Ford, Heather, and Judy Wajcman. 2017. “‘Anyone Can Edit’, Not Everyone Does:
Wikipedia’s Infrastructure and the Gender Gap”. Social Studies of Science 47 (4):
511–527. doi:10.1177/0306312717692172.
Hacking, I. 2004. Historical Ontology. Harvard University Press.
Kelty, Christopher M. 2014. “Beyond Copyright and Technology: What Open Access Can
Tell Us About Precarity, Authority, Innovation, and Automation in the University
Today”. Cultural Anthropology 29 (2): 203–215. doi:10.14506/ca29.2.02.
——— . 2008. Two Bits: The Cultural Significance of Free Software. Durham, N.C.: Duke
University Press.
Kelty, Christopher M., et al. 2008. “Anthropology In/of Circulation: a Discussion”. Cultural
Anthropology 23 (3).
Massanari, Adrienne. 2016. “#gamergate and the Fappening: How Reddit’s Algorithm,
Governance, and Culture Support Toxic Technocultures”. New Media & Society 19 (3):
329–346. doi:10.1177/1461444815608807.
Nafus, Dawn. 2012. “‘Patches don’t have gender’: What is not open in open source
software”. New Media & Society 14, no. 4: 669–683. Visited on 04/01/2014. http://
doi:10.1177/1461444811422887.
Rabinow, Paul. 2003. Anthropos Today: Reflections on Modern Equipment. Princeton
University Press.
Reagle, Joseph. 2013. “"Free As in Sexist?" Free Culture and the Gender Gap”. First
Monday 18 (1). doi:10.5210/fm.v18i1.4291.
² https://craphound.com/
³ For example, Platform Cooperativism
https://platform.coop/directory
See for example the figure from ’Rent
Seeking by Elsevier,’ by Alejandro Posada
and George Chen (http://knowledgegap.
org/index.php/sub-projects/rent-seekingand-financialization-of-the-academicpublishing-industr preliminary-findings/)
4
See Sherpa/Romeo
http://www.sherpa.ac.uk/romeo/index.php
5
14
Christopher Kelty
Recursive Publics and Open Access
15
Own
Nothing
the contexts we were fleeing from. We made a choice to leave
behind the history, the discourses, the problems and the pain
that accumulated in the books of our library. I knew exactly
what it was I didn’t want to teach to my children once we moved.
So we did not move the books. We pretended that we would
never have to think about what this decision really meant. Up
until today. This year we needed to empty the study with the
shelves. So I’m standing in our library now, the dust covering
my face, my hands, my clothes. In the middle of the floor there
are three big crates and one small box. The small box swallows
what we’ll ultimately take with us, the books I want to show to
my son when he gets older, in case he still wants to read. One of
the big crates will be taken away by the antiquarian. The other
will be given to the school library next door. The third is the
wastebasket, where everything else will ultimately go.
Balazs
Bodo
Flow My Tears
My tears cut deep grooves into the dust on my face. Drip, drip,
drop, they hit the floor and disappear among the torn pages
scattered on the floor.
This year it dawned on us that we cannot postpone it any longer:
our personal library has to go. Our family moved countries
more than half a decade ago, we switched cultures, languages,
and chose another future. But the past, in the form of a few
thousand books in our personal library, was still neatly stacked
in our old apartment, patiently waiting, books that we bought
and enjoyed — and forgot; books that we bought and never
opened; books that we inherited from long-dead parents and
half-forgotten friends. Some of them were important. Others
were relevant at one point but no longer, yet they still reminded
us who we once were.
When we moved, we took no more than two suitcases of personal
belongings. The books were left behind. The library was like
a sick child or an ailing parent, it hung over our heads like an
unspoken threat, a curse. It was clear that sooner or later
something had to be done about it, but none of the options
available offered any consolation. It made no sense to move
three thousand books to the other side of this continent. We
decided to emigrate, and not to take our past with us, abandon
16
Balazs Bodo
Drip, drip, drip, my tears flow as I throw the books into this
last crate, drip, drip, drop. Sometimes I look at my partner,
working next to me, and I can see on her face that she is going
through the same emotions. I sometimes catch the sight of
her trembling hand, hesitating for a split second where a book
should ultimately go, whether we could, whether we should
save that particular one, because… But we either save them all
or we are as ruthless as all those millions of people throughout
history, who had an hour to pack their two suitcases before they
needed to leave. Do we truly need this book? Is this a book we’ll
want to read? Is this book an inseparable part of our identity?
Did we miss this book at all in the last five years? Is this a text
I want to preserve for the future, for potential grandchildren
who may not speak my mother tongue at all? What is the function
of the book? What is the function of this particular book in my
life? Why am I hesitating throwing it out? Why should I hesitate
at all? Drop, drop, drop, a decision has been made. Drop, drop,
drop, books are falling to the bottom of the crates.
We are killers, gutting our library. We are like the half-drown
sailor, who got entangled in the ropes, and went down with the
ship, and who now frantically tries to cut himself free from the
detritus that prevents him to reach the freedom of the surface,
the sunlight and the air.
Own Nothing
17
advantages of a fully digital book future. What I see now is the emergence of a strange
and shapeshifting-hybrid of diverse physical and electronic objects and practices,
where the relative strengths and weaknesses of these different formats nicely
complement each other.
This dawned on me after we had moved into an apartment without a bookshelf. I grew
up in a flat that housed my parents’ extensive book collection. I knew the books by their
cover and from time to time something made me want to take it from the shelf, open
it and read it. This is how I discovered many of my favorite books and writers. With
the e-reader, and some of the best shadow libraries at hand, I felt the same at first. I
felt liberated. I could experiment without cost or risk, I could start—or stop—a book,
I didn’t have to consider the cost of buying and storing a book that was ultimately
not meant for me. I could enjoy the books without having to carry the burden and
responsibility of ownership.
Own Nothing, Have Everything
Do you remember Napster’s slogan after it went legit, trying to transform itself into
a legal music service around 2005? ‘Own nothing, have everything’ – that was the
headline that was supposed to sell legal streaming music. How stupid, I thought. How
could you possibly think that lack of ownership would be a good selling point? What
does it even mean to ‘have everything’ without ownership? And why on earth would
not everyone want to own the most important constituents of their own self, their
own identity? The things I read, the things I sing, make me who I am. Why wouldn’t I
want to own these things?
How revolutionary this idea had been I reflected as I watched the local homeless folks
filling up their sacks with the remains of my library. How happy I would be if I could
have all this stuff I had just thrown away without actually having to own any of it. The
proliferation of digital texts led me to believe that we won’t be needing dead wood
libraries at all, at least no more than we need vinyl to listen to, or collect music. There
might be geeks, collectors, specialists, who for one reason or another still prefer the
physical form to the digital, but for the rest of us convenience, price, searchability, and
all the other digital goodies give enough reason not to collect stuff that collects dust.
Did you notice how deleting an epub file gives you a different feeling than throwing
out a book? You don’t have to feel guilty, you don’t have to feel anything at all.
So I was reading, reading, reading like never before. But at that time my son was too
young to read, so I didn’t have to think about him, or anyone else besides myself. But
as he was growing, it slowly dawned on me: without these physical books how will I be
able to give him the same chance of serendipity, and of discovery, enchantment, and
immersion that I got in my father’s library? And even later, what will I give him as his
heritage? Son, look into this folder of PDFs: this is my legacy, your heritage, explore,
enjoy, take pride in it?
Collections of anything, whether they are art, books, objects, people, are inseparable
from the person who assembled that collection, and when that person is gone, the
collection dies, as does the most important inroad to it: the will that created this
particular order of things has passed away. But the heavy and unavoidable physicality
of a book collection forces all those left behind to make an effort to approach, to
force their way into, and try to navigate that garden of forking paths that is someone
else’s library. Even if you ultimately get rid of everything, you have to introduce
yourself to every book, and let every book introduce itself to you, so you know what
you’re throwing out. Even if you’ll ultimately kill, you will need to look into the eyes of
all your victims.
With a digital collection that’s, of course, not the case.
I was wrong to think that. I now realize that the future is not fully digital, it is more
a physical-digital hybrid, in which the printed book is not simply an endangered
species protected by a few devoted eccentrics who refuse to embrace the obvious
The e-book is ephemeral. It has little past and even less chance to preserve the
fingerprints of its owners over time. It is impersonal, efficient, fast, abundant, like
18
Own Nothing
Balazs Bodo
19
fast food or plastic, it flows through the hand like sand. It lacks the embodiment, the
materiality which would give it a life in a temporal dimension. If you want to network the
dead and the unborn, as is the ambition of every book, then you need to print and bind,
and create heavy objects that are expensive, inefficient and a burden. This burden
subsiding in the object is the bridge that creates the intergenerational dimension,
that forces you to think of the value of a book.
Own nothing, have nothing. Own everything, and your children will hate you when
you die.
I have to say, I’m struggling to find a new balance here. I started to buy books again,
usually books that I’d already read from a stolen copy on-screen. I know what I want
to buy, I know what is worth preserving. I know what I want to show to my son, what
I want to pass on, what I would like to take care of over time. Before, book buying for
me was an investment into a stranger. Now that thrill is gone forever. I measure up
the merchandise well beforehand, I build an intimate relationship, we make love again
and again, before moving in together.
It is certainly a new kind of relationship with the books I bought since I got my e-reader.
I still have to come to terms with the fact that the books I bought this way are rarely
opened, as I already know them, and their role is not to be read, but to be together.
What do I buy, and what do I get? Temporal, existential security? The chance of
serendipity, if not for me, then for the people around me? The reassuring materiality
of the intimacy I built with these texts through another medium?
All of these and maybe more. But in any case, I sense that this library, the physical
embodiment of a physical-electronic hybrid collection with its unopened books and
overflowing e-reader memory cards, is very different from the library I had, and the
library I’m getting rid of at this very moment. The library that I inherited, the library
that grew organically from the detritus of the everyday, the library that accumulated
books similar to how the books accumulated dust, as is the natural way of things, this
library was full of unknowns, it was a library of potentiality, of opportunities, of trips
waiting to happen. This new, hybrid library is a collection of things that I’m familiar with.
I intimately know every piece, they hold little surprise, they offer few discoveries — at
least for me. The exploration, the discovery, the serendipity, the pre-screening takes
place on the e-reader, among the ephemeral, disposable PDFs and epubs.
We Won
This new hybrid model is based on the cheap availability of digital books. In my case, the
free availability of pirated copies available through shadow libraries. These libraries
don’t have everything on offer, but they have books in an order of magnitude larger
than I’ll ever have the time and chance to read, so they offer enough, enough for me
to fill up hard drives with books I want to read, or at least skim, to try, to taste. As if I
moved into an infinite bookstore or library, where I can be as promiscuous, explorative,
nomadic as I always wanted to be. I can flirt with books, I can have a quickie, or I can
leave them behind without shedding a single tear.
I don’t know how this hybrid library, and this analogue-digital hybrid practice of reading
and collecting would work without the shadow libraries which make everything freely
accessible. I rely on their supply to test texts, and feed and grow my print library.
E-books are cheaper than their print versions, but they still cost money, carry a
risk, a cost of experimentation. Book-streaming, the flat-rate, the all-you-can-eat
format of accessing books is at the moment only available to audiobooks, but rarely
for e-books. I wonder why.
Did you notice that there are no major book piracy lawsuits?
Have everything, and own a few.
20
Balazs Bodo
Own Nothing
21
Of course there is the lawsuit against Sci-Hub and Library Genesis in New York, and
there is another one in Canada against aaaaarg, causing major nuisance to those who
have been named in these cases. But this is almost negligible compared to the high
profile wars the music and audiovisual industries waged against Napster, Grokster,
Kazaa, megaupload and their likes. It is as if book publishers have completely given up on
trying to fight piracy in the courts, and have launched a few lawsuits only to maintain
the appearance that they still care about their digital copyrights. I wonder why.
I know the academic publishing industry slightly better than the mainstream popular
fiction market, and I have the feeling that in the former copyright-based business
models are slowly being replaced by something else. We see no major anti-piracy
efforts from publishers, not because piracy is non-existent — on the contrary, it is
global, and it is big — but because the publishers most probably realized that in the
long run the copyright-based exclusivity model is unsustainable. The copyright wars
of the last two decades taught them that law cannot put an end to piracy. As the
Sci-Hub case demonstrates, you can win all you want in a New York court, but this
has little real-world effect as long as the conditions that attract the users to the
shadow libraries remain.
Exclusivity-based publishing business models are under assault from other sides as
well. Mandated open access in the US and in the EU means that there is a quickly
growing body of new research for the access of which publishers cannot charge
money anymore. LibGen and Sci-Hub make it harder to charge for the back catalogue.
Their sheer existence teaches millions on what uncurtailed open access really is, and
makes it easier for university libraries to negotiate with publishers, as they don’t have
to worry about their patrons being left without any access at all.
The good news is that radical open access may well be happening. It is a less and less
radical idea to have things freely accessible. One has to be less and less radical to
achieve the openness that has been long overdue. Maybe it is not yet obvious today
and the victory is not yet universal, maybe it’ll take some extra years, maybe it won’t
ever be evenly distributed, but it is obvious that this genie, these millions of books on
everything from malaria treatments to critical theory, cannot be erased, and open
access will not be undone, and the future will be free of access barriers.
We Are Not Winning at All
But did we really win? If publishers are happy to let go of access control and copyright,
it means that they’ve found something that is even more profitable than selling
back to us academics the content that we have produced. And this more profitable
something is of course data. Did you notice where all the investment in academic
publishing went in the last decade? Did you notice SSRN, Mendeley, Academia.edu,
ScienceDirect, research platforms, citation software, manuscript repositories, library
systems being bought up by the academic publishing industry? All these platforms
and technologies operate on and support open access content, while they generate
data on the creation, distribution, and use of knowledge; on individuals, researchers,
students, and faculty; on institutions, departments, and programs. They produce data
on the performance, on the success and the failure of the whole domain of research
and education. This is the data that is being privatized, enclosed, packaged, and sold
back to us.
Drip, drip, drop, its only nostalgia. My heart is light, as I don’t have to worry about
gutting the library. Soon it won’t matter at all.
Taylorism reached academia. In the name of efficiency, austerity, and transparency,
our daily activities are measured, profiled, packaged, and sold to the highest bidder.
But in this process of quantification, knowledge on ourselves is lost for us, unless we
pay. We still have some patchy datasets on what we do, on who we are, we still have
this blurred reflection in the data-mirrors that we still do control. But this path of
self-enlightenment is quickly waning as less and less data sources about us are freely
available to us.
22
Own Nothing
Who is downloading books and articles? Everyone. Radical open access? We won,
if you like.
Balazs Bodo
23
I strongly believe that information on the self is the foundation
of self-determination. We need to have data on how we operate,
on what we do in order to know who we are. This is what is being
privatized away from the academic community, this is being
taken away from us.
Radical open access. Not of content, but of the data about
ourselves. This is the next challenge. We will digitize every page,
by hand if we must, that process cannot be stopped anymore.
No outside power can stop it and take that from us. Drip, drip,
drop, this is what I console myself with, as another handful of
books land among the waste.
But the data we lose now will not be so easy to reclaim.
24
Balazs Bodo
Own Nothing
25
What if
We Aren't
the Only
Guerrillas
Out
There?
Laurie
Allen
My goal in this paper is to tell the story
of a grass-roots project called Data
Refuge (http://www.datarefuge.org)
that I helped to co-found shortly after,
and in response to, the Trump election
in the USA. Trump’s reputation as
anti-science, and the promise that his
administration would elevate people into
positions of power with a track record
of distorting, hiding, or obscuring the
scientific evidence of climate change
caused widespread concern that
valuable federal data was now in danger.
The Data Refuge project grew from the
work of Professor Bethany Wiggin and
the graduate students within the Penn
Program in Environmental Humanities
(PPEH), notably Patricia Kim, and was
formed in collaboration with the Penn
Libraries, where I work. In this paper, I
will discuss the Data Refuge project, and
call attention to a few of the challenges
inherent in the effort, especially as
they overlap with the goals of this
collective. I am not a scholar. Instead,
I am a librarian, and my perspective as
a practicing informational professional
informs the way I approach this paper,
which weaves together the practical
and technical work of ‘saving data’ with
the theoretical, systemic, and ethical
issues that frame and inform what we
have done.
I work as the head of a relatively small and new department within the libraries
of the University of Pennsylvania, in the city of Philadelphia, Pennsylvania, in the
US. I was hired to lead the Digital Scholarship department in the spring of 2016,
and most of the seven (soon to be eight) people within Digital Scholarship joined
the library since then in newly created positions. Our group includes a mapping
and spatial data librarian and three people focused explicitly on supporting the
creation of new Digital Humanities scholarship. There are also two people in the
department who provide services connected with digital scholarly open access
publishing, including the maintenance of the Penn Libraries’ repository of open
access scholarship, and one Data Curation and Management Librarian. This
Data Librarian, Margaret Janz, started working with us in September 2016, and
features heavily into the story I’m about to tell about our work helping to build Data
Refuge. While Margaret and I were the main people in our department involved in
the project, it is useful to understand the work we did as connected more broadly
to the intersection of activities—from multimodal, digital, humanities creation to
open access publishing across disciplines—represented in our department in Penn.
At the start of Data Refuge, Professor Wiggin and her students had already been
exploring the ways that data about the environment can empower communities
through their art, activism, and research, especially along the lower Schuylkill
River in Philadelphia. They were especially attuned to the ways that missing data,
or data that is not collected or communicated, can be a source of disempowerment.
After the Trump election, PPEH graduate students raised the concern that the
political commitments of the new administration would result in the disappearance
of environmental and climate data that is vital to work in cities and communities
around the world. When they raised this concern with the library, together we cofounded Data Refuge. It is notable to point out that, while the Penn Libraries is a
large and relatively well-resourced research library in the United States, it did not
have any automatic way to ingest and steward the data that Professor Wiggin and
her students were concerned about. Our system of acquiring, storing, describing
and sharing publications did not account for, and could not easily handle, the
evident need to take in large quantities of public data from the open web and make
them available and citable by future scholars. Indeed, no large research library
was positioned to respond to this problem in a systematic way, though there was
general agreement that the community would like to help.
The collaborative, grass-roots movement that formed Data Refuge included many
librarians, archivists, and information professionals, but it was clear from the
beginning that my own profession did not have in place a system for stewarding
these vital information resources, or for treating them as ‘publications’ of the
26
Laurie Allen
What if We Aren't the Only Guerrillas Out There?
27
federal government. This fact was widely understood by various members of our
profession, notably by government document librarians, who had been calling
attention to this lack of infrastructure for years. As Government Information
Librarian Shari Laster described in a blog post in November of 2016, government
documents librarians have often felt like they are ‘under siege’ not from political
forces, but from the inattention to government documents afforded by our systems
and infrastructure. Describing the challenges facing the profession in light of the
2016 election, she commented: “Government documents collections in print are
being discarded, while few institutions are putting strategies in place for collecting
government information in digital formats. These strategies are not expanding in
tandem with the explosive proliferation of these sources, and certainly not in pace
with the changing demands for access from public users, researchers, students,
and more.” (Laster 2016) Beyond government documents librarians, our project
joined efforts that were ongoing in a huge range of communities, including: open
data and open science activists; archival experts working on methods of preserving
born-digital content; cultural historians; federal data producers and the archivists
and data scientists they work with; and, of course, scientists.
the scientific record to fight back, in a concrete way, against
an anti-fact establishment. By downloading data and moving
it into the Internet Archive and the Data Refuge repository,
volunteers were actively claiming the importance of accurate
records in maintaining or creating a just society.
This distributed approach to the work of downloading and saving the data
encouraged people to see how they were invested in environmental and scientific
data, and to consider how our government records should be considered the
property of all of us. Attending Data Rescue events was a way for people who value
Of course, access to data need not rely on its inclusion in
a particular repository. As is demonstrated so well in other
contexts, technological methods of sharing files can make
the digital repositories of libraries and archives seem like a
redundant holdover from the past. However, as I will argue
further in this paper, the data that was at risk in Data Refuge
differed in important ways from the contents of what Bodó
refers to as ‘shadow libraries’ (Bodó 2015). For opening
access to copies of journals articles, shadow libraries work
perfectly. However, the value of these shadow libraries relies
on the existence of the widely agreed upon trusted versions.
If in doubt about whether a copy is trustworthy, scholars
can turn to more mainstream copies, if necessary. This was
not the situation we faced building Data Refuge. Instead, we
were often dealing with the sole public, authoritative copy
of a federal dataset and had to assume that, if it were taken
down, there would be no way to check the authenticity of
other copies. The data was not easily pulled out of systems
as the data and the software that contained them were often
inextricably linked. We were dealing with unique, tremendously
valuable, but often difficult-to-untangle datasets rather than
neatly packaged publications. The workflow we established
was designed to privilege authenticity and trustworthiness
over either the speed of the copying or the easy usability of
the resulting data. 2 This extra care around authenticity was
necessary because of the politicized nature of environmental
data that made many people so worried about its removal
after the election. It was important that our project
supported the strongest possible scientific arguments that
could be made with the data we were ‘saving’. That meant
that our copies of the data needed to be citable in scientific
scholarly papers, and that those citations needed to be
able to withstand hostile political forces who claim that the
science of human-caused climate change is ‘uncertain’. It
28
What if We Aren't the Only Guerrillas Out There?
Born from the collaboration between Environmental Humanists and Librarians,
Data Refuge was always an effort both at storytelling and at storing data. During
the first six months of 2017, volunteers across the US (and elsewhere) organized
more than 50 Data Rescue events, with participants numbering in the thousands.
At each event, a group of volunteers used tools created by our collaborators at
the Environmental and Data Governance Initiative (EDGI) (https://envirodatagov.
org/) to support the End of Term Harvest (http://eotarchive.cdlib.org/) project
by identifying seeds from federal websites for web archiving in the Internet
Archive. Simultaneously, more technically advanced volunteers wrote scripts to
pull data out of complex data systems, and packaged that data for longer term
storage in a repository we maintained at datarefuge.org. Still other volunteers
held teach-ins, built profiles of data storytellers, and otherwise engaged in
safeguarding environmental and climate data through community action (see
http://www.ppehlab.org/datarefugepaths). The repository at datarefuge.org that
houses the more difficult data sources has been stewarded by myself and Margaret
Janz through our work at Penn Libraries, but it exists outside the library’s main
technical infrastructure.1
Laurie Allen
29
was easy to imagine in the Autumn of 2016, and even easier
to imagine now, that hostile actors might wish to muddy the
science of climate change by releasing fake data designed
to cast doubt on the science of climate change. For that
reasons, I believe that the unique facts we were seeking
to safeguard in the Data Refuge bear less similarity to the
contents of shadow libraries than they do to news reports
in our current distributed and destabilized mass media
environment. Referring to the ease of publishing ideas on the
open web, Zeynep Tufecki wrote in a recent column, “And
sure, it is a golden age of free speech—if you can believe your
lying eyes. Is that footage you’re watching real? Was it really
filmed where and when it says it was? Is it being shared by altright trolls or a swarm of Russian bots? Was it maybe even
generated with the help of artificial intelligence? (Yes, there
are systems that can create increasingly convincing fake
videos.)” (Tufekci 2018). This was the state we were trying to
avoid when it comes to scientific data, fearing that we might
have the only copy of a given dataset without solid proof that
our copy matched the original.
If US federal websites cease functioning as reliable stewards
of trustworthy scientific data, reproducing their data
without a new model of quality control risks producing the
very censorship that our efforts are supposed to avoid,
and further undermining faith in science. Said another way,
if volunteers duplicated federal data all over the Internet
without a trusted system for ensuring the authenticity of
that data, then as soon as the originals were removed, a sea of
fake copies could easily render the original invisible, and they
would be just as effectively censored. “The most effective
forms of censorship today involve meddling with trust and
attention, not muzzling speech itself.” (Tufekci 2018).
These concerns about the risks of open access to data should
not be understood as capitulation to the current marketdriven approach to scholarly publishing, nor as a call for
continuation of the status quo. Instead, I hope to encourage
continuation of the creative approaches to scholarship
represented in this collective. I also hope the issues raised in
30
Laurie Allen
Data Refuge will serve as a call to take greater responsibility for the systems into
which scholarship flows and the structures of power and assumptions of trust (by
whom, of whom) that scholarship relies on.
While plenty of participants in the Data Refuge community posited scalable
technological approaches to help people trust data, none emerged that were
strong enough to risk further undermining faith in science that a malicious attack
might cause. Instead of focusing on technical solutions that rely on the existing
systems staying roughly as they are, I would like to focus on developing networks
that explore different models of trust in institutions, and that honor the values
of marginalized and indigenous people. For example, in a recent paper, Stacie
Williams and Jarrett Drake describe the detailed decisions they made to establish
and become deserving of trust in supporting the creation of an Archive of Police
Violence in Cleveland (Williams and Drake 2017). The work of Michelle Caswell and
her collaborators on exploring post-custodial archives, and on engaging in radical
empathy in the archives provide great models of the kind of work that I believe is
necessary to establish new models of trust that might help inform new modes of
sharing and relying on community information (Caswell and Cifor 2016).
Beyond seeking new ways to build trust, it has become clear that new methods
are needed to help filter and contextualize publications. Our current reliance
on a few for-profit companies to filter and rank what we see of the information
landscape has proved to be tremendously harmful for the dissemination of facts,
and has been especially dangerous to marginalized communities (Noble 2018).
While the world of scholarly humanities publishing is doing somewhat better than
open data or mass media, there is still a risk that without new forms of filtering and
establishing quality and trustworthiness, good ideas and important scholarship will
be lost in the rankings of search engines and the algorithms of social media. We
need new, large scale systems to help people filter and rank the information on the
open web. In our current situation, according to media theorist dana boyd, “[t]he
onus is on the public to interpret what they see. To self-investigate. Since we live
in a neoliberal society that prioritizes individual agency, we double down on media
literacy as the ‘solution’ to misinformation. It’s up to each of us as individuals to
decide for ourselves whether or not what we’re getting is true.” (boyd 2018)
In closing, I’ll return to the notion of Guerrilla warfare that brought this panel
together. While some of our collaborators and some in the press did use the term
‘Guerrilla archiving’ to describe the data rescue efforts (Currie and Paris 2017),
I generally did not. The work we did was indeed designed to take advantage of
tactics that allow a small number of actors to resist giant state power. However,
What if We Aren't the Only Guerrillas Out There?
31
if anything, the most direct target of these guerrilla actions in my mind was not
the Trump administration. Instead, the action was designed to prompt responses
by the institutions where many of us work and by communities of scholars and
activists who make up these institutions. It was designed to get as many people as
possible working to address the complex issues raised by the two interconnected
challenges that the Data Refuge project threw into relief. The first challenge,
of course, is the need for new scientific, artistic, scholarly and narrative ways of
contending with the reality of global, human-made climate change. And the second
challenge, as I’ve argued in this paper, is that our systems of establishing and
signaling trustworthiness, quality, reliability and stability of information are in dire
need of creative intervention as well. It is not just publishing but all of our systems
for discovering, sharing, acquiring, describing and storing that scholarship that
need support, maintenance, repair, and perhaps in some cases, replacement. And
this work will rely on scholars, as well as expert information practitioners from a
range of fields (Caswell 2016).
¹ At the time of this writing, we are working
on un-packing and repackaging the data
within Data Refuge for eventual inclusion
in various Research Library Repositories.
Ideally, of course, all federally produced
datasets would be published in neatly
packaged and more easily preservable
containers, along with enough technical
checks to ensure their validity (hashes,
checksums, etc.) and each agency would
create a periodical published inventory of
datasets. But the situation we encountered
with Data Refuge did not start us in
anything like that situation, despite the
hugely successful and important work of
the employees who created and maintained
data.gov. For a fuller view of this workflow,
see my talk at CSVConf 2017 (Allen 2017).
2
Closing note: The workflow established and used at Data Rescue events was
designed to tackle this set of difficult issues, but needed refinement, and was retired
in mid-2017. The Data Refuge project continues, led by Professor Wiggin and her
colleagues and students at PPEH, who are “building a storybank to document
how data lives in the world – and how it connects people, places, and non-human
species.” (“DataRefuge” n.d.) In addition, the set of issues raised by Data Refuge
continue to inform my work and the work of many of our collaborators.
32
Laurie Allen
What if We Aren't the Only Guerrillas Out There?
33
References
Allen, Laurie. 2017. “Contexts and Institutions.” Paper presented at csv,conf,v3, Portland,
Oregon, May 3rd 2017. Accessed May 20, 2018. https://youtu.be/V2gwi0CRYto.
Bodo, Balazs. 2015. “Libraries in the Post - Scarcity Era.” In Copyrighting Creativity:
Creative Values, Cultural Heritage Institutions and Systems of Intellectual Property,
edited by Porsdam. Routledge.
boyd, danah. 2018. “You Think You Want Media Literacy… Do You?” Data & Society: Points.
March 9, 2018. https://points.datasociety.net/you-think-you-want-media-literacy-doyou-7cad6af18ec2.
Caswell, Michelle. 2016. “‘The Archive’ Is Not an Archives: On Acknowledging the
Intellectual Contributions of Archival Studies.” Reconstruction: Studies in
Contemporary Culture 16:1 (2016) (special issue “Archives on Fire”),
http://reconstruction.eserver.org/Issues/161/Caswell.shtml.
Caswell, Michelle, and Marika Cifor. 2016. “From Human Rights to Feminist Ethics: Radical
Empathy in the Archives.” Archivaria 82 (0): 23–43.
Currie, Morgan, and Britt Paris. 2017. “How the ‘Guerrilla Archivists’ Saved History – and
Are Doing It Again under Trump.” The Conversation (blog). February 21, 2017.
https://theconversation.com/how-the-guerrilla-archivists-saved-history-and-aredoing-it-again-under-trump-72346.
“DataRefuge.” n.d. PPEH Lab. Accessed May 21, 2018.
http://www.ppehlab.org/datarefuge/.
“DataRescue Paths.” n.d. PPEH Lab. Accessed May 20, 2018.
http://www.ppehlab.org/datarefugepaths/.
“End of Term Web Archive: U.S. Government Websites.” n.d. Accessed May 20, 2018.
http://eotarchive.cdlib.org/.
“Environmental Data and Governance Initiative.” n.d. EDGI. Accessed May 19, 2018.
https://envirodatagov.org/.
Laster, Shari. 2016. “After the Election: Libraries, Librarians, and the Government - Free
Government Information (FGI).” Free Government Information (FGI). November 23,
2016. https://freegovinfo.info/node/11451.
Noble, Safiya Umoja. 2018. Algorithms of Oppression: How Search Engines Reinforce
Racism. New York: NYU Press.
Tufekci, Zeynep. 2018. “It’s the (Democracy-Poisoning) Golden Age of Free Speech.”
WIRED. Accessed May 20, 2018.
https://www.wired.com/story/free-speech-issue-tech-turmoil-new-censorship/.
“Welcome - Data Refuge.” n.d. Accessed May 20, 2018. https://www.datarefuge.org/.
Williams, Stacie M, and Jarrett Drake. 2017. “Power to the People: Documenting Police
Violence in Cleveland.” Journal of Critical Library and Information Studies 1 (2).
https://doi.org/10.24242/jclis.v1i2.33.
34
Laurie Allen
Guerrilla
Open
Access
Dean, Dockray, Ludovico, Broekman, Thoburn & Vilensky
Materialities of Independent Publishing: A Conversation with AAAAARG, Chto Delat?, I Cite, Mute, and Neural
2013
Materialities Of Independent Publishing: A
Conversation With Aaaaarg, Chto Delat?,
I Cite, Mute, And Neural
Jodi Dean, Sean Dockray, Alessandro Ludovico, Pauline van
Mourik Broekman, Nicholas Thoburn, and Dmitry Vilensky
Abstract This text is a conversation among practitioners of independent political
media, focusing on the diverse materialities of independent publishing associated with
the new media environment. The conversation concentrates on the publishing projects
with which the participants are involved: the online archive and conversation platform
AAAAARG, the print and digital publications of artist and activist group Chto Delat?,
the blog I Cite, and the hybrid print/digital magazines Mute and Neural. Approaching
independent media as sites of political and aesthetic intervention, association, and
experimentation, the conversation ranges across a number of themes, including: the
technical structures of new media publishing; financial constraints in independent
publishing; independence and institutions; the sensory properties of paper and the
book; the politics of writing; design and the aesthetics of publishing; the relation
between social media and communicative capitalism; publishing as art; publishing as
self-education; and post-digital print.
Keywords independent publishing, art publishing, activist publishing, digital
archive, blog, magazine, newspaper
BETWEEN DISCOURSE AND ACT
Nicholas Thoburn (NT) In one way or another all of you have an investment
in publishing as a political practice, where publishing might be understood
loosely as a political ‘gesture’ located ‘between the realm of discourse and the
material act’.1 And in large measure, this takes the path of critical intervention
in the form of the media with which you work - newspaper, blog, magazine,
and digital archive. That is, media come forward in your publishing practice
and writing as complex sets of materials, capacities, and effects, and as sites
of political intervention and critical reflection.
The aim of this conversation is to concentrate on these materials,
capacities, and effects of independent media (a term, ‘independent media’,
that I use advisedly, given its somewhat pre-digital associations and a
nagging feeling that it lacks purchase on the complexity of convergent media
environments). I’m keen as much as possible to keep each of your specific
DOI:10.3898/NEWF.78.08.2013
Materialities Of Independent Publishing 157
1. Nat Muller
and Alessandro
Ludovico, ‘Of
Process and
Gestures: A
Publishing Act’, in
Alessandro Ludovico
and Natt Muller
(eds) The Mag.net
Reader 3, London,
OpenMute, p6.
publishing projects at the forefront of the conversation, to convey a strong
sense of their ‘materialities’: the technical and aesthetic forms and materials
they mobilise; what strategies of authorship, editorship, or collectivity
they employ; how they relate to publics, laws, media paradigms, financial
structures; how they model or represent their media form, and so on. To start
us off, I would like to invite each of you to introduce your publishing project
with a few sentences: its aims, the mediums it uses, where it’s located, when
established - that kind of thing.
2. Jodi Dean,
Publicity’s Secret:
How Technoculture
Capitalizes on
Democracy, London,
Cornell University
Press, 2002.
3. Alessandro
Ludovico, Post-Digital
Print: The Mutation
of Publishing Since
1894, Eindhoven,
Onomatopee, 2012.
Jodi Dean (JD) I started my blog, I Cite, in January 2005. It’s on the Typepad
platform. I pay about 20 dollars a year for some extra features.
I first started the blog so that I could ‘talk’ to people in a format that was
not an academic article or an email. Or maybe it’s better to say that I was
looking for a medium in which to write, where what I was writing was not
immediately constrained by the form of an academic piece, written alone,
appearing once and late, if at all, or by the form of an email which is generally
of a message sent to specific people, who may or may not appreciate being
hailed or spammed every time something occurs to me.
There was another reason for starting the blog, though. I had already
begun formulating my critique of communicative capitalism (in the book
Publicity’s Secret and in a couple of articles).2 I was critical of the way that
participatory media entraps people into a media mentality, a 24/7 mindset
of reaching an audience and competing with the mainstream press. I thought
that if my critique is going to be worth anything, I better have more firsthand
experience, from the very belly of the beast.
Alessandro Ludovico (AL) I’m the editor in chief of Neural, a printed and
online magazine established in 1993 in Bari (Italy) dealing with new media
art, electronic music and hacktivism. It’s a publication which beyond being
committed to its topics, always experimented with publishing in various ways.
Furthermore, I’m one of the founders (together with Simon Worthington of
Mute and a few others) of Mag.net, electronic cultural publishers, a network
of magazines related to new media art whose slogan is: ‘collaboration is
better than competition’. Finally, I’m finishing a book called Post-Digital
Print, about the historical and contemporary relationship between offline
and online publishing.3
Sean Dockray (SD) About five years ago, I wrote this description:
AAAARG is a conversation platform - at different times it performs as a school, or
a reading group, or a journal.
AAAARG was created with the intention of developing critical discourse outside
of an institutional framework. But rather than thinking of it like a new building,
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New Formations
imagine scaffolding that attaches onto existing buildings and creates new
architectures between them.
More straightforwardly, the project is a website where people share texts:
usually PDFs, anything from a couple of inspiring pages to a book or a
collection of essays. The people who use the site tend to be writers, artists,
organizers, activists, curators, architects, librarians, publishers, designers,
philosophers, teachers, or students themselves. Although the texts are most
often in the domain of critical or political theory, there are also technical
documents, legal decisions, works of fiction, government declarations, poetry
collections and so on. There is no moderation.
It’s hard to imagine it now as anything other than it is - which is really
a library, and not a school, a reading group, or a journal! Still, AAAARG
supports quite a few self-organised reading groups, it spawned a sister project
called The Public School, and now produces a small online publication,
‘Contents’. It’s used by many people in many ways, and even when that use is
‘finished,’ the texts remain available on the site for others to use as a shared
resource.
Dmitry Vilensky (DV) The workgroup Chto Delat? (What Is to Be Done?) has
been publishing a newspaper, of the same name, since 2003. The newspaper
was edited by myself and David Riff (2003-2008) in collaboration with the
workgroup Chto Delat?, and since 2008 is mostly edited by me in collaboration
with other members of the group.
The newspaper is bilingual (Russian and English), and appears on
an irregular basis (roughly 4-5 times a year). It varies between 16 and 24
pages (A3). Its editions (1,000-9,000 copies) are distributed for free at
different cultural events, exhibitions, social forums, political gatherings,
and universities, but it has no fixed network of distribution. At the moment,
with an on-line audience much bigger than that for the paper version of the
newspaper, we concentrate more on newspapers as part of the exhibition and
contextualisation of our work - a continuation of art by other means.
Each newspaper addresses a theme or problem central to the search for
new political subjectivities, and their impact on art, activism, philosophy, and
cultural theory. So far, the rubrics and sections of the paper have followed a
free format, depending on theme at hand. There are no exhibition reviews.
The focus is on the local Russian situation, which the newspaper tries to link
to a broader international context. Contributors include artists, art theorists,
philosophers, activists, and writers from Russia, Western Europe and the
United States.
It is also important to focus on the role of publication as translation
device, something that is really important in the Russian situation – to
introduce different voices and languages and also to have a voice in different
international debates from a local perspective.
Materialities Of Independent Publishing 159
Pauline van Mourik Broekman (PvMB) After so many years - we’ve been at it
4. See Pauline van
Mourik Broekman
(2011) ‘Mute’s
100% Cut by
ACE - A Personal
Consideration of
Mute’s Defunding’,
http://www.
metamute.org/en/
mute_100_per_cent_
cut_by_ace
5. Régis Debray,
‘Socialism: A LifeCycle’, New Left
Review 46 (2007):
5-28.
for 17! - I seem to find it harder and harder to figure out what ‘Mute’ is. But
sticking to the basic narrative for the moment, it formed as an artist-initiated
publication engaging with the question of what new technologies (read:
the internet and convergent media) meant for artistic production; asking
whether, or to what degree, the internet’s promise of a radically democratised
space, where a range of gate-keepers might be challenged, would upset the
‘art system’ as was (and sadly, still is). Since that founding moment in 1994,
when Mute appeared appropriating the format of the Financial Times, as
producers we have gradually been forced to engage much more seriously
- and materially - with the realities of Publishing with a capital ‘P’. Having
tried out six different physical formats in an attempt to create a sustainable
niche for Mute’s critical content - which meanwhile moved far beyond its
founding questions - our production apparatus now finds itself strangely
distended across a variety of geographic, institutional, professional and social
spaces, ranging from the German Leuphana University (with whom we have
recently started an intensive collaboration), to a series of active email lists,
to a small office in London’s Soho. It will be interesting to see what effect
this enforced virtualisation, which is predominantly a response to losing our
core funding from Arts Council England, will have on the project overall.4
Our fantastic and long-serving editorial board are thankfully along for the
ride. These are: Josephine Berry Slater, Omar El-Khairy, Matthew Hyland,
Anthony Iles, Demetra Kotouza, Hari Kunzru, Stefan Szczelkun, Mira Mattar
and Benedict Seymour.
WRITING POLITICS
NT Many thanks for your introductory words; I’m very pleased - they set
us off in intriguing and promising directions. I’m struck by the different
capacities and aims that you’ve highlighted in your publishing projects.
Moving now to focus on their specific features and media forms, I’d like us
to consider first the question of political writing, which comes across most
apparently in the descriptions from Jodi and Dmitry of I Cite and Chto
Delat?. This conversation aims to move beyond a narrow focus on textual
communication, and we will do so soon, but writing is clearly a key component
of the materialities of publishing. Political writing published more or less
independently of corporate media institutions has been a central aspect of
the history of radical cultures. Régis Debray recently identified what he calls
the ‘genetic helix’ of socialism as the book, the newspaper, and the school/
party.5 He argues, not uniquely, that in our era of the screen and the image,
this nexus collapses, taking radical politics with it - it’s a gloomy prognosis.
Jodi and Dmitry, whether or not you have some sympathy for Debray’s
diagnosis, I think it is true to say that political writing still holds for you some
kind of political power, albeit that the conjunction of writing and radicalism
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New Formations
has become most complicated. Dmitry, you talk of the themes of Chto Delat?
newspapers contributing to a ‘search for new political subjectivities’. Can you
discuss any specific examples of that practice - however tentative or precarious
they may be - from the concrete experience of publishing Chto Delat? Also, I’m
interested in the name of your group, ‘What Is to Be Done?’ What effect does a
name with such strong associations to the Russian revolutionary tradition have
in Russia - or indeed the US and elsewhere - today? I’m reminded of course
that it is in Lenin’s pamphlet of that title that he sets out his understanding
of the party newspaper as ‘collective organiser’ - not only in its distribution
and consumption, but in its production also. How do you relate to that model
of the political press?
And Jodi, with regard to your comment about I Cite enabling a different
mode of ‘talk’ or ‘writing’ to that of academic writing or email, is there
a political dimension to this? Put another way, you have been exploring
the theme of ‘communism’ in your blog, but does this link up with the
communicative form of blog talk at all - or are blogs always and only in the
‘belly of the beast’?
JD Is there a political dimension to I Cite’s enabling a different mode of
‘talk’ or ‘writing’? This is hard. My first answer is no. That is, the fact of
blogging, that there are blogs and bloggers, is not in itself any more politically
significant than the fact that there is television, radio, film, and newspapers.
But saying this immediately suggests the opposite and I need to answer yes.
Just as with any medium, blogs have political effects. Much of my academic
writing is about the ways that networked communication supports and furthers
communicative capitalism, helping reformat democratic ideals into means for
the intensification of capitalism - and hence inequality. Media democracy, mass
participation in personal media, is the political form of neoliberal capitalism.
Many participate, a few profit thereby. The fact that I talk about communism
on my blog is either politically insignificant or significant in a horrible way.
As with the activity of any one blog or blogger, it exemplifies and furthers
the hold of capitalism as it renders political activity into individual acts of
participation. Politics becomes nothing but the individual’s contribution to
the flow of circulating media.
Well, this is a pretty unpleasant way for me to think about what I do on
I Cite, why I have kept track of the extremes of finance capital for over five
years, why I blog about Žižek’s writing, why I’ve undertaken readings of
Lenin, etc. And lately, since the Egyptian revolution, the mass protests in
Greece and Spain, and the movement around Occupy Wall Street in the
US, I’ve been wondering if I’ve been insufficiently dialectical or have overplayed the negative. What this amazing outpouring of revolutionary energy
has made me see is the collective dimension of blogs and social media. The
co-production of a left communicative common, that stretches across media
and is constituted through photos and videos uploaded from the occupations,
Materialities Of Independent Publishing 161
massive reposting, forwarding, tweeting, and lots of blog commentary, and
that includes mainstream journalistic outlets like the Guardian, Al Jazeera, and
the New York Times, this new left communicative common seems, for now at
any rate, to have an urgency and intensity irreducible to any one of its nodes.
It persists as the flow between them and the way that this flow is creating
something like its own media storm or front (I’m thinking in part here of
some of the cool visualisations of October 15 on Twitter - the modelling of
the number of tweets regarding demonstrations in Rome looks like some kind
of mountain or solar flare). I like thinking of I Cite as one of the thousands
of elements contributing to this left communicative common.
DV When I talk about a ‘search for new political subjectivities’ I mean, first
of all, that we see our main task as an educational process - to research certain
issues and try to open up the process of research to larger audiences who
could start to undertake their own investigations. Formally, we are located
in the art world, but we are trying to escape from the professional art public
and address the issues that we deal with to audiences outside of the art world.
We also have a very clear political identification embodied in the name of
our collective. The question of ‘What is to be done?’ is clearly marked by
the history of leftist struggle and thinking. The name of our group is an
actualisation of the history of the workers’ movement and revolutionary
theory in Russia. The name in itself is a gesture of actualisation of the past. I
was very glad when the last Documenta decided to choose the same title for
their leitmotif on education, so that now a rather broad public would know
that this question comes from a novel written by the Russian nineteenth
century writer Nikolai Chernyshevsky, and directly refers to the first socialist
workers’ self-organisation cells in Russia, which Lenin later actualised in his
famous 1902 pamphlet What Is to Be Done? Chto Delat? also sees itself as a
self-organizing collective structure that works through reflections on, and
redefinitions of, the political engagement of art in society.
To be engaged means for us that we practice art as a production of
knowledge, as a political and economic issue - and not a solitary contemplation
of the sublime or entertainment for the ruling class. It means to be involved
with all the complexities of contemporary social and political life and make
a claim that we, with all our efforts, are able to influence and change this
condition for the better. Whatever one means by ‘better’, we have an historical
responsibility to make the world more free, human and to fight alienation.
To openly display one’s leftism in the Russian historical moment of 2003
was not only a challenge in the sense of an artistic gesture; it also meant
adopting a dissident civic stance. For my generation, this was a kind of return
to Soviet times, when any honest artist was incapable of having anything to
do with official culture. In the same way, for us the contemporary Russian art
establishment had become a grotesque likeness of late-Soviet official culture,
to which it was necessary to oppose other values. So this was not a particularly
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New Formations
unique experience for us: we simply returned to our dissident youth. Yet at
the same time, in the 2000s, we had more opportunities to realise ourselves,
and we saw ourselves as part of an overall movement. Immediately after us,
other new civic initiatives arose with which it was interesting to cooperate:
among them, the Pyotr Alexeev Resistance Movement (2004), the Institute
for Collective Action (2004), the Vpered Socialist Movement (2005), and the
Russian Social Forum (2005). It was they who became our main reference
group: we still draw our political legitimacy from our relationships with them
and with a number of newer initiatives that have clearly arisen under our
influence.
At the same time, having positioned our project as international, we began
discovering new themes and areas of struggle: the theory of the multitude,
immaterial labour, social forums, the movement of movements, urban
studies, research into everyday life, etc. We also encountered past thinkers
(such as Cornelius Castoriadis and Henri Lefebvre) who were largely absent
from Russian intellectual discourse, as well as newer figures that were much
discussed at that time (such as Negri, Virno, and Rancière). There was a
strong sense of discovery, and this always gives one a particular energy. We
consciously strove to take the position of Russian cultural leftists who were
open-minded and focused on involvement in international cultural activist
networks, and we have been successful in realizing this aim.
MAGAZINE PLATFORM
NT I was a little concerned that starting a conversation about the ‘materialities’
of publishing with a question about writing and text might lead us in the wrong
direction, but as is clear from Jodi’s and Dmitry’s comments, writing is of
course a material practice with its own technological and publishing forms,
cognitive and affective patterns, temporal structures, and subjectifying powers.
With regard to the materialities of digital publishing, your description, Jodi,
of a ‘media storm’ emerging from the Occupy movement is very suggestive
of the way media flows can aggregate into a kind of quasi-autonomous entity,
taking on a life of its own that has agential effects as it draws participants up
into the event. In the past that might have been the function of a manifesto
or slogan, but with social media, as you suggest, the contributing parts to
this agential aggregate become many and various, including particular blogs,
still and moving image files, analytic frameworks, slogans or memes (‘We
are the 99%’), but also more abstract forms such as densities of reposting
and forwarding, and, in that wonderful ‘VersuS’ social media visualisation
you mention, cartographies of data flow. Here a multiplicity of social media
communications, each with their particular communicative function on the
day, are converted into a strange kind of collective, intensive entity, a digital
‘solar flare’ as you put it.6 Its creators, ‘Art is Open Source’, have made
some intriguing comment about how this intensive mapping might be used
Materialities Of Independent Publishing 163
6. Art Is Open
Source, ‘VersuS
- Rome, October
15th, the Riots on
Social Networks’,
http://www.
artisopensource.
net/2011/10/16/
versus-rome-october15th-the-riots-onsocial-networks/
7. See http://
upload.wikimedia.
org/wikipedia/
commons/2/24/
Chartist_
meeting%2C_
Kennington_
Common.jpg
tactically in real time and, subsequently, as a means of rethinking the nature
and representational forms of collective action - it would be interesting in this
regard to compare the representational effects of this Twitter visualisation with
the photograph of the 1848 ‘monster meeting’ of the Chartists in Kennington
Common, said to be the first photograph of a crowd.7
But returning to your own publishing projects, I’m keen to hear more from
Pauline and Sean about the technical and organizational structure of Mute
and AAAAARG. Pauline, as Mute has developed from a printed magazine to
the current ‘distended’ arrangement of different platforms and institutions,
has it been accompanied by changes in the way the editorial group have
characterised or imagined Mute as a project? And can you comment more on
how Mute’s publishing platforms and institutional structures are organised? I
would be interested to hear too if you see Mute as having any kind of agential
effects or quasi-autonomy, along the lines mentioned above - are there ways
in which the magazine itself serves to draw certain relations between people,
things, and events?
PvMB Reading across these questions I would say that, in Mute’s case, a
decisive role has been played by the persistently auto-didactic nature of the
project; also the way we tend to see-saw between extreme stubbornness and
extreme pragmatism. Overall, our desire has been, simply, to produce the
editorial content that feels culturally, socially, politically ‘necessary’ in the
present day (and of course this is historically and even personally contingent;
a fundamentally embodied thing), and to find and develop the forms in
which to do that. These forms range from textual and visual styles and idioms
(artistic, experimental, academic, journalistic), the physical carriers for them,
and then the software systems and infrastructures for which these are also
converted and adapted. It bears re-stating that these need to be ones we are
able to access, work with; and that grant us the largest possible audience for
our work.
If you mix this ‘simple’ premise with the cultural and economic context
in which we found ourselves in the UK, then you have to account for its
interaction with a whole raft of phenomena, ranging from the dot com
boom and yBa cultures of the ’90s; the New Labour era (with its Creative
Industries and Regeneration-centric funding programmes); the increasing
corporatisation of mainstream cultural institutions and media; the explosion
of cheap, digital tools and platforms; the evolution of anti-capitalist struggles
and modes of activism; state incursion into/control over all areas of the
social body; discourses around self-organisation; the financial crisis; and so
on and so forth. In this context, which was one of easy credit and relatively
generous state funding for culture, Mute for a long time did manage to eek
out a place for its activity, adapting its working model and organisational
economy in a spirit of - as I said - radical pragmatism. The complex material
and organisational form that has resulted from this (which, to some people’s
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New Formations
surprise, includes things like consultancy services in ‘digital strategy’ aimed
at the cultural sector, next to broadly leftist cultural critique) may indeed
have some kind of agential power, but it is really very hard to say what it is,
particularly since we resist systematic analysis of, and ‘singularising’ into,
homogenous categories of ‘audience’ or ‘client base’.
Listening to other small, independent publications analyse their
developmental process (like I recently did with, to name one example, the
journal Collapse), I think there are certain processes at play which recur in
many different settings.8 For me the most interesting and important of these
is the way that a journal or magazine can act as a kind of connection engine
with ‘strangers’, due to its function as a space of recognition, affinity, or
attractive otherness (with this I mean that it’s not just about recognising and
being semi-narcissistically drawn to an image of oneself, one’s own subjectivity
and proclivities; but the manner readers are drawn to ‘alien’ ideas that are
nonetheless compelling, troubling, or intriguing - hence drawing them
into the reader - and potentially even contributor - circle of that journal). If
there’s quite an intense editorial process at the ‘centre’ of the journal - like
there is, and has always been, with Mute - then this connection-engine draws
people in, propels people out, in a continual, dynamic process, which, due
to its intensity, very effectively blurs the lines of ‘professionalism’, friendship,
editorial, social, political praxis.
For fear of being too waffley or recherché about this, I’d say this was - if
any - the type of agential power Mute also had, and that this becomes heavily
internationalised by dint of its situation on the Internet. In terms of how
Editors then conjure that, each one would probably do it differently - some
seeing it more like a traditional (print) journal, some getting quite swallowed
up by discourses around openness/distributedness/community-participation.
Aspects of that characterisation have probably also changed over time, in the
sense that, circa 2006/7, we might have held onto a more strictly autonomous
figure for our project, which is something I don’t think even the most hopeful
are able to do now – given our partnerships with an ‘incubator’ project in
a university (Leuphana), or our state funding for a commercially oriented
publishing-technology project (Progressive Publishing System / PPS).9 Having
said all that, the minute any kind of direct or indirect manipulation of
content started to occur, our editors would cease to be interested, so whatever
institutional affiliations we might be open to now that we would not have been
several years ago, it remains a delicate balance.
ARCHIVE SCAFFOLDING
NT Sean, you talk very evocatively of AAAAARG as a generative ‘scaffolding’
between institutions. Can you say more about this? Does this image of
scaffolding relate to discourses of media ‘independence’ or ‘institutional
critique’? And if scaffolding is the more abstract aspect of AAAAARG - its
Materialities Of Independent Publishing 165
governing image - can you talk concretely about how specific aspects of the
AAAAARG platform function to further (and perhaps also obstruct) the
scaffolding? It would be interesting to hear too if this manner of existence
runs into any difficulties - do some institutions object to having scaffolding
constructed amidst them?
SD The image of scaffolding was simply a way of describing an orientation
with respect to institutions that was neither inside nor outside, dependent
nor independent, reformist or oppositional, etc. At the time, the institutions
I meant were specifically Universities, which seemed to have absorbed theory
into closed seminar rooms, academic formalities, and rarefied publishing
worlds. Especially after the momentum of the anti-globalisation movement
ran into the aftermath of September 11, criticality had more or less retreated,
exhausted within the well-managed circuits of the academy. ‘Scaffolding’ was
meant to allude to both networked communication media and to prefigurative,
improvisational quasi-institutions. It suggested the possibility of the office
worker who shuts her door and climbs out the window.
How did AAAAARG actually function with respect to this image? For
one, it circulated scans of books and essays outside of their normal paths
(trajectories governed by geographic distribution, price, contracts, etc.) so
that they became available for people that previously didn’t have access.
People eventually began to ask others for scans or copies of particular texts,
and when those scans were uploaded they stayed available on the site. When
a reading group uploaded a few texts as a way to distribute them among
members, those texts also stayed available. Everything stayed available. The
concept of ‘Issues’ provided a way for people to make subjective groupings
of texts, from ‘anti-austerity encampment movements’ to ‘DEPOSITORY TO
POST THE WRITTEN WORKS OF AMERICAN SOCIALISM. NO SOCIAL
SCIENCES PLEASE.’ These groupings could be shared so that anyone might
add a text into an Issue, an act of collective bibliography-making. The idea
was that AAAAARG would be an infinite resource, mobilised (and nurtured)
by reading groups, social movements, fringe scholars, temporary projects,
students, and so on.
My history is too general to be accurate and what I’m about to write is too
specific to be true, but I’ll continue anyway: due in part to the seductiveness of
The Coming Insurrection as well as the wave of student occupations beginning in
2009 (many accompanied by emphatic communiqués with a theoretical force
and refusal to make demands) it felt as though a plug had been pulled. Or
maybe that’s just my impression. But the chain of events - from the revolution
in Tunisia to Occupy Everything, but also the ongoing haemorrhaging of
social wealth into the financial industry - has certainly re-oriented political
discourse and one’s sense of what is possible.
As regards your earlier question, I’ve never felt as though AAAARG has had
any agential power because it’s never really been an agent. It didn’t speak or
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New Formations
make demands; it’s usually been more of a site of potential or vision of what’s
coming (for better or worse) than a vehicle for making change. Compared
to publishing bodies, it certainly never produced anything new or original,
rather it actively explored and exploited the affordances of asynchronous,
networked communication. But all of this is rather commonplace for what’s
called ‘piracy,’ isn’t it?
Anyway, yes, some entities did object to the site - AAAARG was ultimately
taken down by the publisher Macmillan over certain texts, including Beyond
Capital.
NT AAAAARG’s name has varied somewhat over time. Can you comment
on this? Does its variability relate at all to the structure and functionality of
the web?
SD When people say or write the name they have done it in all kinds of
different ways, adding (or subtracting) As, Rs, Gs, and sometimes Hs. It’s had
different names over time, usually adding on As as the site has had to keep
moving. Since this perpetual change seems to be part of the nature of the
project, my convention has been to be deliberately inconsistent with the name.
I think one part of what you’re referring to about the web is the way in
which data moves from place to place in two ways - one is that it is copied
between directories or computers; and the other is that the addressing is
changed. Although it seems fairly stable at this point, over time it changes
significantly with things slipping in and out of view. We rely on search engines
and the diligence of website administrators to maintain a semblance of stability
(through 301 redirects, for example) but the reality is quite the opposite. I’m
interested in how things (files or simply concepts) circulate within this system,
making use of both visibility and invisibility. Another related dimension would
be the ease of citation, the ways in which both official (executed internally) and
unofficial (accomplished from the outside) copies of entire sites are produced
and eventually confront one another. I’ve heard of people who have backed
up the entirety of AAAAARG, some of whom even initiate new library projects
(such as Henry Warwick’s Alexandria project). The inevitable consequence
of all of this seems to be that the library manifests itself in new places and in
new ways over time - sometimes with additional As, but not always.
EXPERIMENTING WITH MEDIA FORM
NT The expression ‘independent media’ may still have some tactical use to
characterise a publishing space and practice in distinction from commercial
media, but it’s clear from what Pauline and Sean say here that Mute and
AAAAARG have moved a long way from the analytic frameworks of media
‘independence’ as some kind of autonomous or liberated media space. We
might characterise these projects more as ‘topological’ media forms: neither
Materialities Of Independent Publishing 167
inside nor outside institutions, but emergent from the interaction of diverse
platforms, political conjunctures, contributors, readers, concepts, and
financial or legal structures. Media projects in this image of topology would be
immanent to those diverse material relations, not delimited and autonomous
bodies carved out from them. (Not, of course, that this kind of distributed
and mutable structure in itself guarantees progressive political effects.)
I’d like to continue with this discussion of media form and consider in
more detail some specific instances of experimentation with publishing
practice. It seems to me that it is significant that most of you have a relation
to art practice. The work that Humanities researchers and political activists
generate with poststructuralist or Marxist theory should necessarily be selfcritical of its textual and media form, but it frequently fails to be so. Whereas
reflexive approaches would seem to be less easily avoided in art practice, at
least once it engages with the same body of theory - shoot me down if that’s
naive! In any case, I would venture that experimentation in publishing form
has a central place in the media projects we’re discussing. Alessandro, you
make that point, above, that Neural has ‘always experimented with publishing
in various ways’. Can you describe particular examples? It would be very
interesting to hear from you about Neural in this regard, but also about your
art projects ‘Amazon Noir’ and ‘Face to Facebook’.
AL Neural started surrounded by the thrills of the rising global ‘telematic’
networks in 1993, reflecting an interest in intertwining culture and technology
with publishing (either cyberpunk science fiction, internet artworks, or hacker
technologies and practices) in both print and digital media. So, printing a
magazine about digital art and culture in that historical moment meant to
be surrounded by stimuli that pushed beyond the usual structural design
forms and conceptual paradigms of publishing. After almost two decades we
can recognise also that that time was the beginning of the most important
mutation of publishing, through its new networked, screen-based and real
time dimensions. And the printed page started also to have a different role
in the late 2000s, but this role is still to be extensively defined.
At that time, in the mid-1990s, Neural tried to experiment with publishing
through different perspectives. First, aesthetically: the page numbering was
strictly in binary numbers, just zeros and ones, even if the printer started to
complain that this was driving him crazy. But also sensorially: we referred
to optical art, publishing large ‘optical’ artworks in the centrefold; and we
published ‘stereograms’ apparently rude black and white images, that when
viewed from a different angle revealed a three-dimensional picture, tricking
the readers’ eyes and drawing them into a new visual dimension for a while.
And finally, politically: in issue #18 we published a hacktivist fake, a double
page of fake stickers created by the Italian hacker laboratories’ network.
These fake stickers sarcastically simulated the real ones that are mandatory
on any book or CD/DVD sold in Italy, because of the strict law supporting the
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New Formations
national Authors’ and Musicians’ Society (SIAE). On the ones we published the
‘Unauthorized Duplication Prohibited’ sentence was replaced by: ‘Suggested
Duplication on any Media’.
As another example, in issue #30 we delivered ‘Notepad’ to all our
subscribers - an artwork by the S.W.A.M.P. duo. It was an apparently ordinary
yellow legal pad, but each ruled line, when magnified, reveals itself to be
‘microprinted’ text enumerating the full names, dates, and locations of each
Iraqi civilian death on record over the first three years of the Iraq War. And
in issue #40 we’ve printed and will distribute in the same way a leaflet of
the Newstweek project (a device which hijacks online major news websites,
changing them while you’re accessing internet on a wireless network) that at
first glance seems to be a classic telco corporate leaflet ad. All these examples
try to expand the printed page to an active role that transcends its usual mode
of private reading.
With these and other experiments in publishing, we’ve tried to avoid the
ephemerality that is the norm in ‘augmented’ content, where it exists just for
the spectacular sake of it. Placing a shortcut to a video through a QR code
can be effective if the connection between the printed resource and the online
content is not going to disappear soon, otherwise the printed information
will remain but the augmentation will be lost. And instead of augmenting the
experience in terms of entertainment, I’m much more in favour of triggering
specific actions (like supporting the online processes) and changes (like
taking responsibility for activating new online processes) through the same
smartphone-based technologies.
Another feature of our experimentation concerns the archive. The printing
and distribution of paper content has become an intrinsic and passive form of
archiving, when this content is preserved somewhere by magazine consumers,
in contrast to the potential disposability of online content which can simply
disappear at any minute if the system administrator doesn’t secure enough
copies. This is why I’ve tried to develop both theoretically and practically the
concept of the ‘distributed archive’, a structure where people personally take
the responsibility to preserve and share printed content. There are already
plenty of ‘archipelagos’ of previously submerged archives that would emerge,
if collectively and digitally indexed, and shared with those who need to access
them. I’m trying to apply this to Neural itself in the ‘Neural Archive’ project,
an online database with all the data about the publications received by Neural
during the years, which should be part of a larger network of small institutions,
whose final goal would be to test and then formulate a viable model to easily
build and share these kind of databases.
Turning to my projects outside of Neural, these social and commercial
aspects of the relation between the materiality of the printed page and the
manipulability of its digital embodiment were foregrounded in Amazon Noir,
an artwork which I developed with Paolo Cirio and Ubermorgen.10 This
work explored the boundaries of copyrighting text, examining the intrinsic
Materialities Of Independent Publishing 169
10. http://amazonnoir.com/
technological paradox of protecting a digital text from unauthorised copying,
especially when dealing with the monstrous amount of copyrighted content
buyable from Amazon.com. Amazon features a powerful and attractive
marketing tool called ‘Search Inside the Book’ which allows potential
customers to search the entire text of a book; Amazon Noir merely exploited
this mechanism by stretching it to its own logical conclusion. The software
script we used obtained the entire text and then automatically saved it as a
PDF file: once we had established the first sentence of the text, the software
then used the last words of this sentence as a search term for retrieving the
first words of the next sentence. By reiterating this process (a total of 2,000
to 3,000 queries for an average book) and automatically reconstructing the
fragments, the software ended up collecting the entire text. In order to better
visualise the process, we created an installation: two overhead projectors,
displaying the project’s logo and a diagram of the internal workings of our
software, as well as a medical incubator containing one of the ‘stolen’ (and
digitally reprinted) books. The book we chose to ‘steal’ was (of course) Steal
This Book, the American 1970s counterculture classic by the activist Abbie
Hoffman. In a sense, we literally ‘re-incarnated’ the book in a new, mutated
physical form. But we also put up a warning sign near the incubator:
The book inside the incubator is the physical embodiment of a complex Amazon.com
hacking action. It has been obtained exploiting the Amazon ‘Search Inside The Book’
tool. Take care because it’s an illegitimate and premature son born from the relationship
between Amazon and Copyright. It’s illegitimate because it’s an unauthorized print of a
copyright-protected book. And it’s premature because the gestation of this relationship’s
outcome is far from being mature.
We asked ourselves: what’s the difference between digitally scanning the text
of a book we already own, and obtaining it through Amazon Noir? In strictly
conceptual terms, there is no difference at all, other then the amount of time
we spent on the project. We wished to set up our own Amazon, definitively
circumventing the confusion of endless purchase-inducing stimuli. So we
stole the hidden and disjointed connections between the sentences of a text,
to reveal them for our own amusement and edification; we stole the digital
implementation of synaptic connections between memories (both human and
electronic) created by a giant online retailer in order to amuse and seduce us
into compulsive consumption; we were thieves of memory (in a McLuhanian
sense), stealing for the right to remember, the right to independently and
freely construct our own physical memory.
Finally, in Face to Facebook (developed again with Paolo Cirio and part of
the ‘Hacking Monopolism’ trilogy together with Amazon Noir and Google
Will Eat Itself) we ‘stole’ 1 million Facebook profiles’ public data, filtering
them through their profile pictures with face-recognition software, and then
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New Formations
posted all the filtered data on a custom-made dating website, sorted by their
facial expression characteristics.11 In the installation we produced, we glued
more than 1,700 profile pictures on white-painted square wood panels,
and projected also the software diagram and an introductory video. Here
the ‘printed’ part deals more with materializing ‘stolen’ personal online
information. The ‘profile pictures’ treated as public data by Facebook, and
scraped with a script by Paolo and me, once properly printed are a terrific
proof of our online fragility and at the same time of how ‘printing’ is becoming
a contemporary form of ‘validation’. In fact we decided to print them on the
type of photographic paper once used for passport pictures (the ‘silk’ finish).
The amazing effect of all these faces together was completely different when
visualised in a video (‘overwhelming’ when zooming in and out), printed with
ink-jet printers (‘a huge amount of recognisable faces’), and on its proper
‘validating’ medium, photographic paper (giving the instant impression that
‘all those people are real’). What does it mean when the picture (with your
face) with which you choose to represent yourself in the potential arena of
700 Millions Facebook users is printed, re-contextualised, and exhibited
somewhere else, with absolutely no user control? Probably, it reinforces the
concept that print still has a strong role in giving information a specific status,
because more than five centuries of the social use of print have developed a
powerful instinctive attitude towards it.
POST-DIGITAL PRINT AND THE FUTURE OF THE BOOK
NT What you say here Alessandro about Neural’s concern to ‘expand the
printed page’ is very suggestive of the possibilities of print in new media
environments. Could you comment more on this theme by telling us how
you understand ‘post-digital print’, the topic of your current book project?
AL Post-Digital Print: the Mutation of Publishing since 1894 is the outcome
of quite extensive research that I carried out at the Willem De Kooning
Academy as guest researcher in the Communication Design program run by
Florian Cramer. The concept behind it is to understand both historically and
strategically the new role of print in the 2010s, dealing with the prophets
of its death and its digital competitors, but also its history as something of a
perfect medium, the oldest still in use and the protagonist of countless media
experiments, not to mention its possible evolution and further mutations. The
concept of post-digital print can be better explained through a description of
a few of its chapters. In the first chapter, I analyze ten different moments in
history when the death of paper was announced (before the digital); of course,
it never happened, proving that perhaps even current pronouncements
will prove to be mistaken (by the way, the first one I’ve found dates back to
1894, which explains the subtitle). In the second chapter I’ve tried to track
a history of how avant-garde and underground movements have used print
Materialities Of Independent Publishing 171
11. http://www.faceto-facebook.net/
tactically or strategically, reflecting or anticipating its evolutions. In the third
chapter I go deeper in analyzing the ‘mutation’ of paper in recent years, and
what ‘material paper represents in immaterial times’. And the sixth chapter
addresses the basis on which print can survive as an infrastructure and a
medium for sharing content and experience, and also as a way of generating
collective practice and alliances. Beyond this book, I’m continuing to research
the relationship between print and online in various forms, especially artistic
ones. Personally, I think this relationship will be one of the pivotal media
arenas of change (and so of new potential territories for experimentation
and innovation) in the coming years.
12. Theodor
W. Adorno,
‘Bibliographical
Musings’ in Notes
to Literature Volume
2, Shierry Weber
Nicholsen (trans),
Rolf Tiedemann
(ed), New York,
Columbia University
Press, 1992, p20.
13. Stéphane
Mallarmé, ‘The
Book: A Spiritual
Instrument’,
Bradford Cook
(trans), in Hazard
Adams (ed), Critical
Theory Since Plato,
New York, Harcourt
Brace, 1971, p691.
NT Taking a lead from some of these points, I’d like to turn to the material
forms of the book and the archive. Sensory form has historically played a key
role in constituting the body, experience, and metaphors of the book and the
archive. For both Adorno and Mallarmé, the physical and sensory properties of
the book are key to its promise, which lies to a large degree in its existence as
a kind of ‘monad’. For Adorno, the book is ‘something self-contained, lasting,
hermetic - something that absorbs the reader and closes the lid over him, as it
were, the way the cover of the book closes on the text’.12 And for Mallarmé, ‘The
foldings of a book, in comparison with the large-sized, open newspaper, have
an almost religious significance. But an even greater significance lies in their
thickness when they are piled together; for then they form a tomb in miniature
for our souls’.13 I find these to be very appealing characterisations of the book,
but today they come with a sense of nostalgia, and the strong emphasis they
place on the material form and physical characteristics of the printed book
appears to leave little room for a digital future of this medium. Sean, I want
to ask you two related questions on this theme. What happens to the sensory
properties of paper in AAAAARG - are they lost, reconfigured, replaced with
other sensory experiences? And what happens to the book in AAAAARG, once
it is digitised and becomes less a self-enclosed and autonomous object than, as
you put it, part of an ‘infinite resource’?
SD It is a romantic way of thinking about books - and a way that I also find
appealing - but of course it’s a characterisation that comes after the fact
of the book; it’s a way that Adorno, Mallarmé, and others have described
and generalised their own experiences with these objects. I see no reason
why future readers’ experiences with various forms of digital publishing
won’t cohere into something similar, feelings of attachment, enclosure,
impenetrability, and so on.
AAAARG is stuck in between both worlds. So many of the files on the site
are images of paper (usually taken with a scanner, but occasionally a camera)
packaged in a PDF. You can see it in the underlines, binding gradients,
folds, stains, and tears; and you can often, but not always, see the labour and
technology involved in making the transformation from physical to digital.
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New Formations
So one’s experience is often to be perhaps more aware of the paper that is
not there. Of course, there are other files which have completely divorced
themselves from any sense of the paper, whether because they are texts that
are native to the digital - or because of a particularly virtuosic scanning job.
There are problems with the nostalgia for books - a nostalgia that I am
most certainly stricken with. We can’t take the book object out of the political
economy of the book, and our attempts to recreate ‘the book’ in the digital will
very likely also import legal and economic structures that ought to be radically
reformulated or overthrown. In this context, as in others, there seem to be
a few ways that this is playing out, simultaneously: one is the replication of
existing territories and power structures by extending them into the digital;
another, in the spirit of the California Ideology, would be that attempt to use
the digital as a leading edge in reshaping the public, of subsuming it into
the market; and a third could be trying to make the best of this situation,
with access to tools and each other, in order to build new structures that are
more connected to those contesting the established and emerging forces of
control.
And what’s more, it seems like the physical book itself is becoming
something else - material is recombined and re-published and re-packaged
from the web, such that we now have many more books being published each
year than ever before - perhaps not as self-enclosed as it was for Adorno. I
don’t want to make equivalences between the digital and physical book - there
are very real physiological and psychical differences between holding ink on
paper versus holding a manufactured hard drive, coursing with radio waves
and emitting some frequency of light - but I think the break is really staggered
and imperfect. We’ll never really lose the book and the digital isn’t confined
to pixels on a screen.
WHATEVER BLOGGING
NT Turning to social media, I want to ask Jodi to comment more on the
technical structures of the blog. In Blog Theory you propose an intriguing
concept of ‘whatever blogging’ to describe the association of blogs with the
decline of symbolic efficiency, as expressions are severed from their content
and converted into quantitative values and graphic representations of
communication flow.14 The more we communicate, it seems, the more what is
communicated tends toward abstraction, and the evacuation of consequence
save for the perpetuation of communication. Can you describe the technical
features and affective qualities of this process, how the field of ‘whatever
blogging’ is constituted? And how might we oppose these tendencies? Can
we reaffirm writing as deliberation and meaning? Are there any ways to make
progressive use of the ‘whatever’ field?
JD The basic features of blogs include posts (which are time-stamped,
Materialities Of Independent Publishing 173
14. Jodi Dean, Blog
Theory: Feedback and
Capture in the Circuits
of Drive, Cambridge,
Polity Press, 2010.
permalinked, and archived), comments, and links. These features aren’t
necessarily separate insofar as posts have permalinks and can themselves
be comments; for example, that a specific blog has disabled its comment
feature doesn’t preclude the possibility of a discussion arising about that blog
elsewhere. Two further features of blogs arise from their settings: hits (that
is, viewers, visitors) and a kind of generic legibility, or, what we might call
the blog form (the standard visual features associated with but not exclusive
to popular platforms like Blogger and Typepad). I bring up the latter point
since so much of online content is now time-stamped, permalinked, and
archived, yet we would not call it a blog (the New York Times website has blogs
but these are sub-features of the site, not the site itself). All these features
enable certain kinds of quantification: bloggers can know how many hits we
get on a given day (even minute by minute), we can track which posts get
the most hits, which sites send us the most visitors, who has linked to us or
re-blogged our content, how popular we are compared to other blogs, etc.
Now, this quantification is interesting because it accentuates the way that,
regardless of its content, any post, comment, or link is a contribution; it is an
addition to a communicative field. Half the visitors to my blog could be rightwing bad guys looking for examples of left-wing lunacy - but each visitor counts
the same. Likewise, quantitatively speaking, there is no difference between
comments that are spam, from trolls, or seriously thoughtful engagements.
Each comment counts the same (as in post A got 25 comments; post B didn’t
get any). Each post counts the same (an assumption repeated in surveys of
bloggers - we are asked how many times we post a day). Most bloggers who
blog for pay are paid on the basis of the two numbers: how many posts and
how many comments per post. Whether the content is inane or profound is
irrelevant.
The standardisation and quantification of blogging induce a kind of
contradictory sensibility in some bloggers. On the one hand, our opinion
counts. We are commenting on matters of significance (at least to someone
- see, look, people are reading what we write! We can prove it; we’ve got the
numbers!). Without this promise or lure of someone, somewhere, hearing
our voice, reading our words, registering that we think, opine, and feel,
there wouldn’t be blogging (or any writing for another). On the other hand,
knowing that our blog is one among hundreds of millions, that we have very
few readers, and we can prove it - look, only 100 hits today and that was to
the kitty picture - provides a cover of anonymity, the feeling that one could
write absolutely anything and it would be okay, that we are free to express
what we want without repercussion. So bloggers (and obviously I don’t have
in mind celebrity bloggers or old-school ‘A-list bloggers’) persist in this
affective interzone of unique importance and liberated anonymity. It’s like
we can expose what we want without having to deal with any consequences
- exposure without exposure. Thus, a few years ago there were all sorts of
stories about people losing their jobs because of what they wrote on their
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New Formations
blogs. Incidentally, the same phenomenon occurs in other social media - the
repercussions of indiscrimination that made their way to Facebook.
The overall field of social media, then, relies on this double sense of
exposing without being exposed, of being unique but indistinguishable. What
registers is the addition to the communicative field, the contribution, not the
content, not the meaning. Word clouds are great examples here - they are
graphic representations of word frequency. They can say how many times a
word is used, but not the context or purpose or intent or connotation of its
use. So a preacher could use the word ‘God’ as many times as the profaner;
the only difference is that the latter also uses the words ‘damn it.’
Can this field where whatever is said counts the same as any other thing
that is said be used progressively? Not really; I mean only in a very limited
way. Sure, there are spam operations and ways to try to manipulate search
engine results. But if you think about it, most critical work relies on a level of
meaning. Satire, irony, comedy, deconstruction, détournement all invoke a
prior meaningful setting into which they intervene. Rather than ‘progressive
use of the whatever field’ I would urge a more direct and decisive assertion of
collective political will, something that cuts through the bland whateverness
without commitments to recognise that this is nothing but the maintenance
of the malleable inhabitants of capitalism when what is really needed is the
discipline of communist collectives.
NEWSPAPER AS PEDAGOGY AND MONUMENT
NT Dmitry, the Chto Delat? group produces work across a range of media film, radio, performance, installation, website, blog - but the media form of
the ‘newspaper’ has an especially significant place for you: Chto Delat? began
its collective work through the production of a newspaper and has continued
to produce newspapers as a key part of its exhibitions and interventions.
Many will argue that the newspaper is now a redundant or ‘retro’ media form,
given the superior distributive and interactive capacities of digital media.
But such assessments fail to appreciate the complex form and functionality
of the newspaper, which is not merely a means of information distribution.
It is noteworthy in this regard that the Occupy movement (which has been a
constant throughout this conversation) has been producing regular printed
newspapers from the precarious sites of occupation, when an exclusive focus
on new media might have been more practical.
So, I would like to ask you some questions about the appeal of the media
form of the newspaper. First, Chto Delat?’s emphasis on self-education is
influenced by Paulo Freire, but on this theme of the newspaper it is the
pedagogical practice of Jean Oury and Félix Guattari that comes to my mind.
For Oury and Guattari (building on work by Célestin Freinet on ‘institutional
pedagogy’) the collectively produced publication works as a therapeutic ‘third
object’, a mediator to draw out, problematise, and transversalise social and
Materialities Of Independent Publishing 175
15. Gary Genosko,
Félix Guattari: A
Critical Introduction,
Cambridge, Pluto
Press, 2009;
Genosko, ‘Busted:
Félix Guattari
and the Grande
Encyclopédie des
Homosexualités’,
Rhizomes 11/12
(2005/6), http://
www.rhizomes.net/
issue11/genosko.
html ; François
Dosse, Gilles Deleuze
and Félix Guattari:
Intersecting Lives, D.
Glassman (trans),
New York, Columbia
University Press,
2010.
16. Christina
Kiaer, Imagine
No Possessions:
The Socialist
Objects of Russian
Constructivism,
London, The
MIT Press, 2005;
Nicholas Thoburn,
‘Communist Objects
and the Values of
Printed Matter’,
Social Text 28, 2
(2010): 1-30.
17. Gilles Deleuze
and Félix Guattari,
What Is Philosophy?
G. Burchell and H.
Tomlinson (trans),
London, Verso,
1994, pp167-8,
pp176-7.
libidinal relations among groups, be they psychiatric associations or political
collectives. Gary Genosko has published some fascinating work on this aspect
of Guattari’s praxis, and it comes across clearly in the Dosse biography of
Deleuze and Guattari.15 With this question of group pedagogy in mind, what is
the role of the newspaper in the self-organisation and self-education practice
of Chto Delat?
DV The interrelations between all forms of our activity is very important, Chto
Delat? is conceived as an integral composition: we do research on a film project
and some materials of this research get published in the newspaper and in
our on-line journal (which is on-line extension of the newspaper); we start to
work on the publication and its outcomes inspire work on a new installation;
we plan an action and build a collaboration with new actors and it triggers a
new publication and so on. But in general, the newspaper is used as a medium
of contextualisation and communication with the broader community, and as
an interventionist pressure on mainstream cultural production.
I did not know about Guattari’s ideas here, but I totally agree. Yes, for us
the newspaper is also a ‘third object’ which carries a therapeutic function when it is printed despite all the impossibilities of making it happen, after all
the struggle around content, finance, and so on, the collective gets a mirror
which confirms its own fragile and crisis-ridden existence.
NT If we turn to the more physical and formal qualities, does the existence of
the newspaper as an ‘object’ have any value or significance to you? Chto Delat?
has made enticing engagements with the Constructivist project - you talk of
‘actualising’ Constructivism in new circumstances. To that end, I wonder if the
newspaper may be a way of actualising the Constructivist theme of the object
as ‘comrade’, as Rodchenko put it, where the revolution is the liberation of the
human and the object, what Arvatov called the ‘intensive expressiveness’ of
matter?16 Another way of thinking this theme of the newspaper as a political
object is through what Deleuze and Guattari call a ‘monument’, a compound
of matter and sensation that ‘stands up by itself ’, independent of its creator,
as a product of the event and a projection into the future:
the monument is not something commemorating a past, it is a bloc of
present sensations that owe their preservation only to themselves and that
provide the event with the compound that celebrates it. The monument’s
action is not memory but fabulation … [I]t confides to the ear of the future
the persistent sensations that embody the event: the constantly renewed
suffering of men and women, their recreated protestations, their constantly
resumed struggle.17
DV Yes, the materiality (the ‘weight’) of newspaper is really important.
You should carry it for distribution, pass it from hand to hand, there is an
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New Formations
important pressure of piles of newspapers stocked in the exhibition halls as takeaway artifacts (really monumental), or used as a wallpaper for installations.
We love these qualities, and the way they organise a routine communication
inside the group: ‘Hi there! Do you have newspapers to distribute at the rally
tomorrow? How many? Should we post a new batch?’ At a more subjective
level, I love to get the freshly printed newspaper in my hands; yes, it is a drug,
particularly in my case, when all the processes of production come through
my hands - first the idea, then editorial communication, lay-out, graphics,
finance, and then print.
PRINT/ONLINE
NT On this theme, I want to ask Pauline if you can comment on the place
of printed paper in the history and future of Mute? I have in mind your
experiments with paper stock, the way paper interfaces with digital publishing
platforms (or fails to), the pleasures, pains, and constraints of producing a
printed product in the digital environment.
PvMB All this talk of newspapers is making me very nostalgic. It was the
first print format that we experimented with, and I agree it’s one of the most
powerful - both in terms of the historical resonances it can provoke, and
in terms of what you can practically do with it (which includes distributing
editorial to many people for quite low costs, being experimental with lay-out,
type, images; and yes, working through this ‘third object’, with all that that
might imply). The Scottish free-circulation newspaper, Variant, is testimony to
this, having hung onto the format much more doggedly than Mute did, and
continuing to go strong, in spite of all the difficult conditions for production
that all of us face.18 There again, where Variant has shown the potential power
and longevity of freely distributed critical content (which they also archive fully
on the web), the rise and rise of free newspapers - wherein editorial functions
as nothing more than a hook for advertising, targeted at different ‘segments’
of the market – shouldn’t be forgotten either, since this might represent the
dominant function this media form presently holds.
I shouldn’t take too much time talking about the specifics here, but the
shelf-display-and-sale model of distribution which Mute chose for its printed
matter - on the eve of the assault this suffered from free online editorial
- landed us in some kind of Catch-22 which, nearly two decades later, we
still can’t quite figure the exit to. Important coordinates here are: the costs
involved in developing high quality editorial (research, commissioning,
layout, proofing, printing; but also the maintenance of an organisation with
- apart from staff - reliable systems for admin, finance, legal, a constitutional
apparatus); the low returns you get on ‘specialist’ editorial via shelf-sales
(particularly if you can’t afford sustained Marketing/Distribution, and the
offline distribution infrastructure itself starts to crumble under the weight of
Materialities Of Independent Publishing 177
18. Since this
conversation took
place, Variant has lost
its Creative Scotland
funding and has
(temporarily, one
hopes) suspended
publication. See
http://www.variant.
org.uk/publication
online behemoths like Amazon); and then finally the lure to publish online,
borne of promises of a global audience and the transcendence of a lot of
those difficulties.
Mute’s original newspaper format constituted an art-like gesture: it
encapsulated many things we wanted to speak about, but in ‘mute’, visual,
encoded form - epitomised by the flesh tones of the FT-style newspaper,
which insisted on the corporeal substrate of the digital revolution, as well as
its intimate relationship to speculation and investment finance (a condition,
we sought to infer, that it shared with all prior communications and
infrastructural revolutions). Thereafter, our experiments with paper were an
engagement with the ‘Catch-22’ described above, whose negative effects we
nevertheless perceived as mere obstacles to be negotiated, as we continued
hopefully, stubbornly, to project a global community of readers we might
connect with and solidarities we might forge - as everyone does, I guess.
We didn’t want to change our editorial to suit the market, so instead focused
on the small degrees of freedom and change afforded to us by its carrier,
i.e. the varying magazine formats at our disposal (quarterly/biannual, small/
large, full colour/mono, lush/ziney). In retrospect, we may have overplayed
the part played by desire in reading and purchasing habits (in the sense that
we thought we could sway potential purchasers to support Mute by plying
them with ever more ‘appealing’ objects). Be that as it may, it did push us
to mine this liminal zone between paper and pixel that Sean evokes so well
- particularly, I’d say, in the late ’90s/early 2000s, when questions over the
relationship between the ‘real’ and ‘virtual’ raged to nigh obsessional levels,
and magazines’ visual languages also grappled with their representation, or
integration.
Where we stand now, things are supposed to have stabilised somewhat.
The medial and conceptual hyper experimentation triggered by projected
‘digital futures’ has notionally died down, as mature social media and digital
publishing platforms are incorporated into our everyday lives, and the
behaviours associated with them normalised (the finger flicks associated with
the mobile or tablet touch screen, for example). Somewhere along the line you
asked about ePublishing. Well, things are very much up in the air on this front
currently, as independent publishers test the parameters and possibilities of
ePublishing while struggling to maintain commercial sustainability. Indeed, I
think the independent ePublishing situation, exciting though it undoubtedly
is, actually proves that this whole narrative of normalisation and integration
is a complete fiction; that, if there is any kind of ‘monument’ under collective
construction right now, it is one built under the sign of panic and distraction.
This conversation took place by email over the course of a few months from October
2011. Sponsorship was generously provided by CRESC (Centre for Research on SocioCultural Change), http://www.cresc.ac.uk/