Marczewska, Adema, McDonald & Trettien
The Poethics of Scholarship
2018


Post
Office
Press

Edited by

The Poethics
of Scholarship
Kaja
Marczewska

Janneke
Adema

Frances
McDonald

Whitney
Trettien

Published by Post Office Press and
Rope Press. Coventry, 2018.
© Post Office Press, papers by
respective Authors.
Freely available at:
http://radicaloa.co.uk/
conferences/ROA2
This is an open access pamphlet,
licensed under a Creative
Commons Attribution 4.0
International (CC BY 4.0) license.
Read more about the license at:
https://creativecommons.org/
licenses/by/4.0/
Figures and other media included
with this pamphlet may be under
different copyright restrictions.

This pamphlet is published in a series
of 7 as part of the Radical Open
Access II – The Ethics of Care
conference, which took place June
26-27 at Coventry University. More
information about this conference
and about the contributors to this
pamphlet can be found at:
http://radicaloa.co.uk/conferences/
ROA2
This pamphlet was made possible due
to generous funding from the arts
and humanities research studio, The
Post Office, a project of Coventry
University’s Centre for Postdigital
Cultures and due to the combined
efforts of authors, editors, designers
and printers.

Table of Contents

Introduction
Post Office Press
Page 4

The Horizon of The Publishable in/as
Open Access: From Poethics to Praxis
Kaja Marczewska
Page 6

Design by: Mihai Toma, Nick White
and Sean Worley
Printed by: Rope Press,
Birmingham

The Poethics of Openness
Janneke Adema
Page 16

Diffractive Publishing
Frances McDonald & Whitney Trettien
Page 26

Introduction

Kaja Marczewska tracks in her contribution OA’s development
from a radical and political project driven by experimental
impetus, into a constrained model, limiting publishing in the
service of the neoliberal university. Following Malik, she
argues that OA in its dominant top-down implementation is
determining the horizon of the publishable. Yet a horizon also
suggests conditions of possibility for experimentation and
innovation, which Marczewska locates in a potential OA ethos
of poethics and praxis, in a fusion of attitude and form.

This pamphlet explores ways in which to engage scholars to
further elaborate the poethics of their scholarship. Following
Joan Retallack, who has written extensively about the
responsibility that comes with formulating and performing a
poetics, which she has captured in her concept of poethics
(with an added h), this pamphlet examines what connects
the 'doing' of scholarship with the ethical components of
research. Here, in order to remain ethical we are not able to
determine in advance what being ethical would look like, yet, at
the same time, ethical decisions need to be made and are being
made as part of our publishing practices: where we publish
and with whom, in an open way or not, in what form and shape
and in which formats. Should we then consider the poethics
of scholarship as a poetics of/as change, or as Retallack calls
it, a poetics of the swerve (clinamen), which continuously
unsettles our familiar notions?
This pamphlet considers how, along with discussions about
the contents of our scholarship, and about the different
methodologies, theories and politics that we use to give
meaning and structure to our research, we should have similar
deliberations about the way we do research. This involves
paying more attention to the crafting of our own aesthetics
and poetics as scholars, including a focus on the medial forms,
the formats, and the graphic spaces in and through which we
communicate and perform scholarship (and the discourses
that surround these), as well as the structures and institutions
that shape and determine our scholarly practices.

4

Janneke Adema explores in her paper the relationship between
openness and experimentation in scholarly publishing, outlining
how open access in specific has enabled a reimagining of its
forms and practices. Whilst Adema emphasises that this
relationship is far from guaranteed, through the concept
of scholarly poethics she speculates on how we can forge a
connection between the doing of scholarship and its political,
ethical and aesthetical elements.
In the final contribution to this pamphlet Whitney Trettien and
Frances McDonald ask a pertinent question: ‘how can we build
scholarly infrastructures that foster diffractive reading and
writing?’. To address this question, they reflect on their own
experiences of editing an experimental digital zine: thresholds,
which brings the creative affordances of the split screen, of
the gutter, to scholarship. By transforming materially how
we publish, how we read and write together, McDonald and
Trettien explore the potential of thresholds as a model for
digital publishing more attuned to the ethics of entanglement.

Post Office Press

5

The Horizon of
The Publishable
in/as Open
Access: From
Poethics to
Praxis

maintain by contributing to it for the sake of career progression
and a regular salary. This transgression is unlikely to be noticed
by my publisher (who probably does not care anyway).1 It is a
small and safe act of resistance, but it gestures towards the
centrality of thinking about the poethics—the ethics and the
aesthetics—of any act of making work public that is so crucial
to all discussions of open access (OA) publishing.

Kaja
Marczewska

I am writing this piece having just uploaded a PDF of my recent
book to aaaarg; a book published by Bloomsbury as a hardback
academic monograph retailing at £86—and that is after the
generous 10% discount offered on the publisher’s website. The
book focuses on copying and reproduction as perhaps the most
prominent forms of contemporary cultural production. Given
this focus, it seemed fitting to make the material available via
this guerrilla library, to enable its different circulation and less
controlled iterations. My decision to publish with Bloomsbury
was a pragmatic one. As an early career academic working
within UK higher education, I had little choice but to publish
with an established press if I wanted to continue in the privileged
position I currently find myself in. As someone interested in
economies of cultural production, forms of publishing and
self-organisation, the decision to breach my contract with the
publisher offered a welcome and necessary respite from the
discomfort I felt every time I saw my unaffordable (and perhaps
as a result, unreadable) book for sale. It served as a way of acting
(po)ethically within the system of which I am part. It was both a
gesture of sharing, of making my book more widely available to
a community that might otherwise be unable to access it, and
a selfish act, enabling my ongoing existence within a system I

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Kaja Marczewska

I open with this personal reflection because I see my participation
inside-outside of academic publishing as pertinent to thinking
about the nature of OA today. Since its inception, OA publishing
has rapidly transformed from a radical, disruptive project of
sharing, making public, and community building, into one that
under the guise of ‘openness’ and ‘access’ maintains the system
that limits the possibilities of both. That is, OA has moved away
from the politically motivated initiative that it once was, opening
up spaces for publishing experimentation, to instead become a
constrained and constraining model of publishing in the service
of the neoliberal university. With this transformation of OA also
come limitations on the forms of publication. The introduction of
the OA requirement as one of the key criteria of REF-ability was
one of the factors contributing to the loss of the experimental
impetus that once informed the drive towards the OA model.
My home institution, for example, requires its staff to deposit
all our REF-able publications in a commercial, Elsevier-owned
repository, as PDFs—even if they have been published in OA
journals on custom-built platforms. The death-by-PDF that
such institutionalised forms of OA bring about, inevitably limits
the potential for pushing the boundaries of form that working
in digital spaces makes possible.
While conventional academic publishers are driven by market
demands and the value of the academic book as a commodity in
their decisions as to what to publish, mainstream OA publishing
practices tend to be motivated by questions on how to publish
a REF-able output, i.e. for all the wrong reasons. This tension
between content and form, and a characteristic commitment
to the latter that publishing OA makes necessary, is the central
focus of my paper. As I will argue, this is perhaps the greatest
paradox of OA: that in its fixation on issues of openness, it is

The Horizon of The Publishable

7

increasingly open only to the kinds of publications that can be
effortlessly slotted into the next institutional REF submission.
But, by doing so, OA publishing as we have come to know it
introduces significant constraints on the forms of publication
possible in academic publishing. In this paper, I consider OA as
a limit to what can be published in academia today, or what I will
refer to here, after Rachel Malik, as a horizon of the publishable.
‘Publishing,’ writes Malik, ‘or rather the horizon of the
publishable, precedes and constitutes both what can be written
and read. […] the horizon of the publishable governs what is
thinkable to publish within a particular historical moment […]
the horizon denotes […] a boundary or limit’ (2015, 709, 72021). Malik suggests that a number of distinct horizons can be
identified and argues that the limits of all writing are based on
generic conventions, i.e. crime fiction, biography, or children’s
picture books, for example, are all delimited by a different
set of categories and practices—by a different horizon. Her
understanding of publishing foregrounds the multiplicity of
processes and relations between them as well as the role
of institutions: commercial, legal, educational, political, and
cultural. It is the conjunction of practices and their contexts
that always constitutes, according to Malik, various horizons
of the publishable. For Malik, then, there is no singular concept
of publishing and no single horizon but rather a multiplicity of
practices and a diversity of horizons.
Open access could be added to Malik’s list as another practice
defined by its unique horizon. Following Malik, it would be
very easy to identify what the horizon of OA might be—what
processes, practices, and institutions define and confine what
can be published OA. But I would like to suggest here that
thinking about OA in the context of Malik’s argument does more
than offer tools for thinking about the limits of OA. I suggest
that it invites a rethinking of the place of OA in publishing today
and, more broadly, of the changing nature of publishing in HE.
That is, I propose that today OA assumes the role of a horizon
in its own right; that it defines and delimits the possibilities of
what can be made public in academia. If seen as such, OA is more
than just one of the practices of publishing; it has become the

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Kaja Marczewska

horizon of the publishable in academic publishing in the UK today.
The new horizon in academic publishing seems increasingly to
only allow certain accepted forms of OA (such as the PDF or
the postprint) which under the guise of openness, sharing and
access, replicate the familiar and problematic models of our
knowledge economy. The promise of OA as a response to these
fixed forms of publishing seems to have given way to a peculiar
openness that favours metrics and monitoring. Where OA was
originally imagined to shift the perception of the established
horizon, it has now become that very horizon.
Here I want to posit that we should understand poethics as a
commitment to the kind of publishing that recognises the agency
of the forms in which we distribute and circulate published
material and acknowledges that these are always, inevitably
ideological. In her notion of poethics, Joan Retallack (2003)
gestures towards a writing that in form and content questions
what language does and how it works—to ‘the what’ and ‘the
how’ of writing. Similarly, the project of imagining OA as a
poethics is an attempt at thinking about publishing that forces a
reconsideration of both. However, I suggest, that with an often
thoughtless and technodeterministic push towards ‘access’ and
‘openness’, ‘the what’ gets obscured at the cost of ‘the how.’ This
attitude manifests itself most prominently in the proliferation
of OA platforms, similar to Coventry University’s depository
mentioned earlier here, that fit the parameters of REF. But
platforms, as Nick Srnicek (2017) warns us, are problematic. In
their design and modes of operation, they hold out the promise
of freedom, openness, flexibility and entrepreneurial success,
while maintaining the proprietary regimes and modes of capital
accumulation that contribute to new forms of exploitation and
new monopolies. The kind of publishing that mainstream OA
has become (what Sarah Kember describes as a top-down,
policy-driven OA)2 is more akin to this platform capitalism than
a publishing model which evokes the philosophy of openness
and access. In a shift away from a diversity of forms of OA
towards standardised OA platforms, OA has become inherently
antithetical to the politics of OA publishing.

The Horizon of The Publishable

9

What follows, then, is that any work that takes advantage of its openness and circulation
in digital spaces to experiment with ‘the how’ of publishing, in the current knowledge
economy inevitably becomes the negative of publishable, i.e. the unpublishable. OA as
platform capitalism is openly hostile to OA’s poethical potential. In other words, the
REF-able version of OA takes little interest in openness and delimits what is at the
heart of the practice itself, i.e. what can be made open to the public (as a colleague
from one of the Russell Group universities tells me, this only includes three or fourstar rated publications in their case, with other works deemed not good enough to
be made available via the University’s website). To imagine OA as a poethical mode of
publishing is to envisage a process of publishing that pushes beyond the horizon set
by OA itself. It invites reading and writing of texts that might be typically thought of
as unreadable, unwriteable, and unpublishable.
The concept of the ‘horizon’ also interest Joan Retallack, who in Poethical Wager
(2003) explores the horizon as a way of thinking about the contemporary. Retallack
identifies two types of horizons: the pseudoserene horizon of time and the dynamic
coastline of historical poesis (14). Reading Retallack in the context of OA, I would
like to suggest that similarly two models of OA can be identified today: OA as a
pseudoserene horizon and OA as a cultural coastline. One is predictable, static, and
limiting, i.e. designed to satisfy the managerial class of the contemporary university;
the other works towards a poethics of OA, with all its unpredictability, complexity,
and openness. OA publishing which operates within the confines of the pseudoserene
horizon is representative of what happens when we become complacent in the way we
think about the work of publishing. Conversely, OA seen as a dynamic coastline–the
model that Radical Open Access (ROA) collective works to advance–is a space where
publishing is always in process and makes possible a rethinking of the experience of
publishing. Seen as such, ROA is an exposition of the forms of publishing that we
increasingly take for granted, and in doing so mirrors the ethos of poethics. The role
of ROA, then, is to highlight the importance of searching for new models of OA, if
OA is to enact its function as a swerve in attitudes towards knowledge production
and consumption.
But anything new is ugly, Retallack suggests, via Picasso: ‘This is always a by-product
of a truly experimental aesthetics, to move into unaestheticized territory. Definitions
of the beautiful are tied to previous forms’ (Retallack 2003, 28). OA, as it has evolved
in recent years, has not allowed the messiness of the ugly. It has not been messy enough
because it has been co-opted, too quickly and unquestionably, by the agendas of
the contemporary university. OA has become too ‘beautiful’ to enact its disruptive
potential.3 In its drive for legitimisation and recognition, the project of OA has been
motivated by the desire to make this form of publishing too immediately familiar, and

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Kaja Marczewska

too willingly PDF-able. The consequences of this attitude are
significant. The constraints on the methods and forms of OA
publishing that the institutionalisation of OA have brought
about, inevitably limit the content that is published. As a result,
what is delivered openly to the public is the familiar and the
beautiful. The new, radical, and ugly remains out of sight; not
recognised as a formal REF-able publication, the new lies beyond
the horizon of the OA publication as we know it. In order to enact
a poethics of openness and access, OA requires a more complex
understanding of the notion of openness itself. To be truly ‘open’,
OA publishing need not make as its sole objective a commitment
to openness as a mode of making publications open for the
public, i.e. circulated without a paywall, but instead should also
be driven by an openness to ambiguity, experimentation, and ‘a
delight in complex possibility’ (Retallack 2003, 221) that the
dominant models of OA are unable to accommodate.
To accuse OA of fixing in place the horizon of academic
publishing is to suggest that ‘a certain poetics of responsibility’
(Retallack 2003, 3) seems to have been lost in the bigger
project of OA, responsibility to the community of writers and
readers, and responsibility to the project of publishing. OA as
a ‘poethical attitude’ (Retallack 2003, 3) rather than rampant
technodeterminism, need not be a project which we have to
conform to under the guidelines of the current REF, but can
rather be a practice we choose to engage and engage with,
under conditions that make the poethics of OA possible. What a
re-thinking of OA as a poethics offers, is a way of acknowledging
the need for publishing that models how we want to participate
in academia. Exploring OA as a horizon of academic publishing
is one possible way of addressing this challenge. Although by
nature limiting, the horizon is also, Malik suggests, ‘a condition
of possibility’ (721). The task of OA as poethics is predicated on
the potential of moving away from the horizon as a boundary or a
limit and towards the horizon as a possibility of experimentation
and innovation. I want to conclude with another proposition,
which gestures towards such rethinking of OA as a more open
iteration of the horizon.

The Horizon of The Publishable

11

I have referred to OA publishing as a practice a number of
times in this paper. A decision to use this term was a conscious
attempt at framing OA as praxis. A shift away from poiesis–or
making–and towards the discourse of praxis–action or doing–
has been shaping the debates in the visual arts for some time
now. Art seen as praxis emerges out of a desire for social life
shaped by collective, transformative action. Praxis is a means of
reformulating life and art into a new fusion of critical thought,
creative production, and political activity. This approach grows
out of Aristotle’s understanding of praxis as action which is
always valuable in itself, as opposed to poiesis, i.e. actions aimed
at making or creation. Aristotelean praxis is always implicitly
ethical–always informed by and informing decisions as to how to
live–and political, concerned with forms of living with others. My
understanding of OA as praxis here is informed by such thinking
about ethical action as absolutely necessary for OA to enact
its potential for experimentation and change.

process of producing OA publications, a never-ending flow of
new PDFs and platforms. Instead, open accessing is a mode
of being in academia through the project of publishing as an
ongoing intervention. OA as platform capitalism gives little
consideration to the bigger project of OA as praxis, and as a
result fails to acknowledge the significance of the relationship
between the form of OA, the content published OA, and the
political project that informs both. Approaching OA as praxis,
then, is a tool for reshaping what constitutes the work of
publishing. What a commitment to open accessing, as opposed
to open access, makes possible, is a collective work against OA
as a tool of the neoliberal university and for OA as a poethical
form of publication: a fusion of making and doing, of OA as an
attitude and OA as form. But for poethical OA to become a
possibility, OA as praxis needs to emerge first.

To think about OA as praxis is to invite a conceptual shift
away from making publications OA and towards ‘doing OA’
as a complete project. OA seen as such ceases to exist as yet
another platform and emerges as an attitude that has the
potential to translate into forms of publishing best suited to
communicate it. This is not to suggest that OA should move
away from its preoccupation with the form and medium of
publishing altogether–the emergence of the so called postmedium condition in the arts, the glorification of generalised
‘doing’, and more recently, the popularity of related forms of
‘entrepreneurship’, all have their own problems. Rather, this
move towards praxis is an attempt at drawing attention to a
necessary relationship between making and doing, forms and
attitudes, that seems to be lacking in a lot of OA publishing. OA
as praxis offers a way out of what seems to be the end game
of academic publishing today; it is an invitation to participate
collectively and ethically in the process of making public the
work of scholarship.
Doing OA–open accessing–implies a way of thinking about
what producing various forms of knowledge should stand for.
In other words, open accessing does not suggest a continuous

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Kaja Marczewska

The Horizon of The Publishable

13

References

¹ For a discussion of the effects of similar
practices of academic book sharing
on publishers, see Janneke Adema,
“Scanners, Collectors and Aggregators. On
the ‘underground movement’ of (pirated)
theory text sharing,” Open Reflections, 20
September 2009, https://openreflections.
wordpress.com/2009/09/20/scannerscollectors-and-aggregators-on-the‘underground-movement’-of-piratedtheory-text-sharing/.

Adema, Janneke. 2009. “Scanners, Collectors and Aggregators. On the ‘underground
movement’ of (pirated) theory text sharing.” Open Reflections. Accessed 15 May
2018. https://openreflections.wordpress.com/2009/09/20/scanners-collectors-andaggregators-on-the-‘underground-movement’-of-pirated-theory-text-sharing/.
Adema, Janneke. 2014. “Embracing Messiness: Open access offers the chance to
creatively experiment with scholarly publishing.” LSE Impact Blog. Accessed 15
May 2018. http://blogs.lse.ac.uk/impactofsocialsciences/2014/11/18/embracingmessiness-adema-pdsc14/.
Kember, Sarah. 2014. “Opening Out from Open Access: Writing and Publishing in Response
to Neoliberalism.” Ada: A Journal of Gender, New Media, and Technology 4.
doi:10.7264/N31C1V51.
Malik, Rachel. 2017. “Horizons of the Publishable: Publishing in/as Literary Studies.” ELH 75
(3): 707-735.
Retallack, Joan. 2003. The Poethical Wager. Berkeley, CA: University of California Press.
Srnicek, Nick. 2017. Platform Capitalism. Cambridge: Polity Press.

² see: Sarah Kember, “Opening Out from
Open Access: Writing and Publishing in
Response to Neoliberalism,” Ada: A Journal
of Gender, New Media, and Technology 4
(2014): doi:10.7264/N31C1V51.

³ see also: Janneke Adema, “Embracing
Messiness: Open access offers the
chance to creatively experiment with
scholarly publishing,” LSE Impact Blog,
18 November 2014, http://blogs.lse.ac.uk/
impactofsocialsciences/2014/11/18/
embracing-messiness-adema-pdsc14/.

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Kaja Marczewska

The Horizon of The Publishable

15

The
Poethics
Of
Openness

I won’t imply here that openness is the sole or even main reason/motivator/
enabler behind any kind of reimagining in this context; openness has always been
part of a constellation of material-discursive factors—including most importantly
perhaps, the digital, in addition to various other socio-cultural elements—which
have together created (potential) conditions for change in publishing. Yet, within
this constellation I would like to explore how open access, applied and valued in
certain specific, e.g. radical open access, ways—where in other implementations it
has actually inhibited experimentation, but I will return to that later—has been an
instrumental condition for ethico-aesthetic experimentation to take place.

Janneke
Adema

Potential for Experimentation

Last year from the 23rd until the 29th of October the annual Open Access
Week took place, an international advocacy event focused on open access and
related topics. The theme of 2017’s Open Access week was ‘open in order to…’,
prompting participants to explore the concrete, tangible benefits of openness
for scholarly communication and inviting them to reflect on how openness can
make things possible. Behind this prompt, however, lies a wider discussion on
whether openness is a value that is an end in itself, that is intrinsically good, or
whether it predominantly has instrumental value as a means to achieve a certain
end. I will focus on the latter and will start from the presumption that openness
has no intrinsic value, it functions as a floating or empty signifier (Laclau 2005,
129–55; Adema 2014) with no ethics or politics of its own, only in relation to how it
is applied or positioned.1 It is therefore in discussions on the instrumental value of
openness that our politics and ethics in relation to openness come to the fore (for
example, do we value open in order to… ‘grow the commons’ or ‘increase return on
investments and contribute to economic growth’?). In this paper I want to explore
ways in which openness has contributed to and advanced a specific ‘end’: how has
it enabled experimentation with the material forms and relations that underlie and
structure scholarly publishing? Here, I am thinking of both the formats (e.g. print,
digital) we use to communicate our research, and the systems, roles, models and
practices that have evolved around them (e.g. notions of authorship, the book and
publication, publishing models). How has open access facilitated an exploration of
new practices, structures and institutions, questioning the system of academic
publishing as currently set up?

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Janneke Adema

What is clear foremost, is that the open availability of research content has
been an important material condition for scholars and publishers to explore new
formats and new forms of interaction around publications. In order to remix and
re-use content, do large scale text and data-mining, experiment with open peer
review and emerging genres such as living books, wiki-publications, versionings and
multimodal adaptations, both the scholarly materials and platforms that lie at the
basis of these publishing gestures strongly benefit from being open. To enable new
forms of processual scholarship, communal authorship and public engagement with
texts online, open access is essential; it is no surprise therefore that many of the
ground-breaking experimental journals and projects in the HSS, such as Kairos,
Vectors and Inflexions, have been purposefully open access from the start.
Yet openness as a specific practice of publishing materials online has also influenced
how publishing itself is perceived. Making content openly available on blogs and
personal websites, or via institutional repositories and shadow libraries, has
enabled scholars to bypass legacy publishers, intermediaries and other traditional
gatekeepers, to publish their research and connect to other researchers in more
direct ways. This development has led to various reimaginings of the system of
scholarly publishing and the roles and structures that have traditionally buttressed
the publishing value chain in a print-based environment (which still predominantly
echoes Robert Darnton’s communication circuit, modelled on the 18th century
publishing history of Voltaire's Questions sur l'Encyclopédie (Darnton 1982)).
But next to this rethinking of the value chain, this more direct and open (self-)
publishing also enabled a proliferation of new publication forms, from blogposts to
podcasts and Twitter feeds.
Fuelled on by the open access movement, scholars, libraries and universities are
increasingly making use of open source platforms and software such as OJS to

The Poethics of Openness

17

take the process of publishing itself back into their own hands, setting up their
own formal publication outlets, from journals to presses and repositories. The open
access movement has played an important role in making a case against the high
profits sustaining the commercial publishing industry. This situation has created
serious access issues (e.g. the monograph crisis) due to the toxic combination
of market-driven publication decisions and increasingly depleted library funds,
affecting the availability of specialised and niche content (Fitzpatrick 2011; Hall
2008). This frustration in particular, next to the lack of uptake of open access
and multimodal publishing by the legacy presses, has motivated the rise of not-forprofit scholar- and library-led presses (Adema and Stone 2017). To that effect,
open access has stimulated a new ecosystem of publishing models and communities
to emerge.
Additionally, the iterative publishing of research-in-process, disseminating content
and eliciting community feedback during and as part of a project’s development,
has strengthened a vision of publishing in which it is perceived as an integral part of
the research process. The open science and notebook movements have simulated
this kind of processual publishing and helped imagine a different definition
of what publishing is and what purposes it fulfils. One of the more contentious
arguments I want to make here is that this potential to publish our research-inprogress has strengthened our agency as scholars with respect to how and when
we communicate our research. With that, our responsibility towards the specific
ways in which we produce it, from the formats (digital, multi-modal, processual), to
the material platforms and relations that support its production and dissemination,
is further extended. Yet, on the other hand, it has also highlighted the plurality of
material and discursive agencies involved in knowledge production, complicating
the centrality of liberal authorial agency. The closed and fixed codex-format, the
book as object, is what is being complicated and experimented with through preand post-publication feedback and interactions, from annotations in the margins
to open peer review and communal forms of knowledge production. The publication
as endpoint, as commodity, is what is being reconsidered here; but also our
author-function, when, through forms of open notebook science the roles of our
collaborators, of the communities involved in knowledge production, become even
more visible. I would like to end this section by highlighting the ways in which mainly
scholar-led projects within the open access landscape have played an important
role in carving out a different (ethical) framework for publishing too, one focused
on an ethics of care and communality, one in which publishing itself is perceived as
a form of care, acknowledging and supporting the various agencies involved in the
publishing process instead of being focused solely on its outcomes.

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Janneke Adema

Impediment to Change
The above analysis of how openness and open access more
specifically has enabled experimentation, focuses mainly
on how it has the potential to do so. Yet there are similarly
many ways in which it has been inhibiting experimentation,
further strengthening existing publishing models and
established print-based formats. Think for example of how
most openly available scholarly publications are either
made available as PDFs or through Google Books limited
preview, both mimicking closed print formats online; of how
many open licences don’t allow for re-use and adaptations;
of how the open access movement has strategically been
more committed to gratis than to libre openness; of how
commercial publishers
are increasingly adopting open
access as just another profitable business model, retaining
and further exploiting existing relations instead of disrupting
them; of how new commercial intermediaries and gatekeepers
parasitical on open forms of communication are mining
and selling the data around our content to further their
own pockets—e.g. commercial SSRNs such as Academia.
edu and ResearchGate. In addition to all this, open access
can do very little to further experimentation if it is met by
a strong conservatism from scholars, their communities
and institutions, involving fears about the integrity of
scholarly content, and historical preferences for established
institutions and brands, and for the printed monograph and
codex format in assessment exercises—these are just a few
examples of how openness does not necessarily warrant
progressive change and can even effect further closures.
Openness itself does not guarantee experimentation, but
openness has and can be instrumentalised in such a way as
to enable experimenting to take place. It is here that I would
like to introduce a new concept to think and speculate with,
the concept of poethics. I use poethics in Derridean terms, as
a ‘nonself-identical’ concept (Derrida 1973), one that is both
constituted by and alters and adapts itself in intra-action
with the concepts I am connecting it to here: openness and
experimentation. I will posit that as a term poethics can

The Poethics of Openness

19

function in a connecting role as a bridging concept, outlining
the speculative relationship between the two. I borrowed the
concept of poethics (with an added h) from the poet, essayist,
and scholar Joan Retallack, where it has been further taken
on by the artist and critical racial and postcolonial studies
scholar Denise Ferreira da Silva; but in my exploration of
the term, I will also draw on the specific forms of feminist
poetics developed by literary theorist Terry Threadgold. I
will weave these concepts together and adapt them to start
speculating what a specific scholarly poethics might be. I
will argue in what follows that a scholarly poethics connects
the doing of scholarship, with both its political, ethical and
aesthetical elements. In this respect, I want to explore how
in our engagement as scholars with openness, a specific
scholarly poethics can arise, one that enables and creates
conditions for the continual reimagining and reperforming of
the forms and relations of knowledge production.
A Poethics of Scholarship
Poetics is commonly perceived as the theory of readymade textual and literary forms—it presumes structure and
fixed literary objects. Threadgold juxtaposes this theory of
poetics with the more dynamic concept of poiesis, the act of
making or performing in language, which, she argues, better
reflects and accommodates cultural and semiotic processes
and with that the writing process itself (Threadgold 1997, 3).
For Threadgold, feminist writings in particular have examined
this concept of poiesis, rather than poetics, of textuality by
focusing on the process of text creation and the multiple
identities and positions from which meaning is derived. This
is especially visible in forms of feminist rewriting, e.g. of
patriarchal knowledges, theories and narratives, which ‘reveal
their gaps and fissures and the binary logic which structures
them’ (Threadgold 1997, 16). A poetics of rewriting then goes
beyond a passive analysis of texts as autonomous artefacts,
where the engagement with and appraisal of a text is
actively performed, becoming performative, becoming itself
a poiesis, a making; the ‘analyst’ is embodied, becoming part
of the complex socio-cultural context of meaning-making

20

Janneke Adema

(Threadgold 1997, 85). Yet Threadgold emphasises that both
terms complement and denote each other, they are two sides
of the same coin; poetics forms the necessary static counterpoint to the dynamism of poiesis.
Joan Retallack moves beyond any opposition of poetics and
poiesis in her work, bringing them together in her concept of
poethics, which captures the responsibility that comes with
the formulating and performing of a poetics. This, Retallack
points out, always involves a wager, a staking of something
that matters on an uncertain outcome—what Mouffe and
Laclau have described as taking a decision in an undecideable
terrain (Mouffe 2013, 15). For Retallack a poethical attitude
thus necessarily comes with the ‘courage of the swerve’,
where, ‘swerves (like antiromantic modernisms, the civil rights
movement, feminism, postcolonialist critiques) are necessary
to dislodge us from reactionary allegiances and nostalgias’
(Retallack 2004, 3). In other words, they allow change to
take place in already determined situations. A poetics of the
swerve, of change, thus continuously unsettles our familiar
routes and notions; it is a poetics of conscious risk, of letting
go of control, of placing our inherited conceptions of ethics
and politics at risk, and of questioning them, experimenting
with them. For Retallack taking such a wager as a writer or
an artist, is necessary to connect our aesthetic registers to
the ‘character of our time’, acknowledging the complexities
and changing qualities of life and the world. Retallack initially
coined the term poethics to characterise John Cage’s
aesthetic framework, seeing it as focused on ‘making art
that models how we want to live’ (Retallack 2004, 44). The
principle of poethics then implies a practice in which ethics
and aesthetics can come together to reflect upon and
perform life’s changing experiences, whilst insisting upon our
responsibility (in interaction with the world) to guide this
change the best way we can, and to keep it in motion.
Denise Ferreira da Silva takes the concept of poethics
further to consider a new kind of speculative thinking—a
black feminist poethics—which rejects the linear and rational,
one-dimensional thought that characterises Western

The Poethics of Openness

21

European philosophy and theory in favour of a fractal or fourdimensional thinking, which better captures the complexity
of our world. Complicating linear conceptions of history and
memory as being reductive, Ferreira da Silva emphasises
how they are active elements, actively performing our past,
present and future. As such, she points out how slavery and
colonialism, often misconstrued in linear thinking as bygone
remnants of our past, are actively performed in and through
our present, grounded in that past, a past foundational to
our consciousness. Using fractal thinking as a poethical tool,
Ferreira da Silva hopes to break through the formalisations
of linear thought, by mapping blackness, and modes of
colonialism and racial violence not only on time, but on various
forms of space and place, exploring them explicitly from a
four-dimensional perspective (Bradley 2016). As such, she
explains, poethical thinking, ‘deployed as a creative (fractal)
imaging to address colonial and racial subjugation, aims to
interrupt the repetition characteristic of fractal patterns’
(Ferreira da Silva 2016) and refuses ‘to reduce what exists—
anyone and everything—to the register of the object, the
other, and the commodity’ (Ferreira da Silva 2014).

(such as the closed print-based book, single authorship, linear thought, copyright,
exploitative publishing relationships) or succumb to the closures that its own
implementation (e.g. through commercial adaptations) and institutionalisation (e.g.
as part of top-down policy mandates) of necessity also implies and brings with it.
It involves an awareness that publishing in an open way directly impacts on what
research is, what authorship is, and with that what publishing is. It asks us to take
responsibility for how we engage with open access, to take a position in towards
it—towards publishing more broadly—and towards the goals we want it to serve
(which I and others have done through the concept and project of radical open
access, for example). Through open publishing we can take in a critical position,
and we can explore new formats, practices and institutions, we just have to risk it.

These three different but complementary perspectives
from the point of view of literary scholarship and practice,
albeit themselves specific and contextual, map well onto
what I would perceive a ‘scholarly poethics’ to be: a form
of doing scholarship that pays specific attention to the
relation between context and content, ethics and aesthetics;
between the methods and theories informing our scholarship
and the media formats and graphic spaces we communicate
through. It involves scholars taking responsibility for the
practices and systems they are part of and often uncritically
repeat, but also for the potential they have to perform them
differently; to take risks, to take a wager on exploring other
communication forms and practices, or on a thinking that
breaks through formalisations of thought. Especially if as part
of our intra-actions with the world and today’s society we
can better reflect and perform its complexities. A scholarly
poethics, conceptualised as such, would include forms of
openness that do not simply repeat either established forms

22

Janneke Adema

The Poethics of Openness

23

References

This doesn’t mean that as part of
discussions on openness and open access,
openness has not often been perceived as
an intrinsic good, something we want to
achieve exactly because it is perceived as
an a priori good in itself, an ideal to strife
for in opposition to closedness (Tkacz
2014). A variant of this also exists, where
openness is simply perceived as ‘good’
because it opens up access to information,
without further exploring or considering why
this is necessarily a good thing, or simply
assuming that other benefits and change
will derive from there, at the moment
universal access is achieved (Harnad 2012).
1

24

Adema, Janneke. 2014. “Open Access”. In Critical Keywords for the Digital Humanities.
Lueneburg: Centre for Digital Cultures (CDC).
Adema, Janneke, and Graham Stone. 2017. “Changing Publishing Ecologies: A Landscape
Study of New University Presses and Academic-Led Publishing”. London: Jisc. http://
repository.jisc.ac.uk/6666/.
Bradley, Rizvana. 2016. “Poethics of the Open Boat (In Response to Denise Ferreira Da
Silva)”. ACCeSsions, no. 2.
Darnton, Robert. 1982. “What Is the History of Books?” Daedalus 111 (3): 65–83.
Derrida, Jacques. 1973. Speech and Phenomena, and Other Essays on Husserl’s Theory of
Signs. Northwestern University Press.
Ferreira da Silva, Denise. 2014. “Toward a Black Feminist Poethics”. The Black Scholar 44
(2): 81–97. https://doi.org/10.1080/00064246.2014.11413690.
———. 2016. ‘Fractal Thinking’. ACCeSsions, no. 2.
Fitzpatrick, Kathleen. 2011. Planned Obsolescence: Publishing, Technology, and the Future
of the Academy. NYU Press.
Hall, Gary. 2008. Digitize This Book! The Politics of New Media, or Why We Need Open
Access Now. Minneapolis: University of Minnesota Press.
Harnad, Stevan. 2012. “Open Access: Gratis and Libre”. Open Access Archivangelism
(blog). 3 May 2012. http://openaccess.eprints.org/index.php?/archives/885-OpenAccess-Gratis-and-Libre.html.
Laclau, Ernesto. 2005. On Populist Reason. Verso.
McPherson, Tara. 2010. “Scaling Vectors: Thoughts on the Future of Scholarly
Communication”. Journal of Electronic Publishing 13 (2). http://dx.doi.org/
10.3998/3336451.0013.208.
Mouffe, Chantal. 2013. Agonistics: Thinking the World Politically. London; New York: Verso
Books.
Retallack, Joan. 2004. The Poethical Wager. Berkeley: University of California Press.
Threadgold, Terry. 1997. Feminist Poetics Poiesis, Performance, Histories. London; New
York: Routledge.
Tkacz, Nathaniel. 2014. Wikipedia and the Politics of Openness. Chicago; London:
University of Chicago Press.

Janneke Adema

The Poethics of Openness

25

entangled with it—a verb rooted in the Old Norse word for
seaweed, thongull, that undulating biomass that ensnares
and is ensnared by oars and fishing nets; by hydrophones and
deep-sea internet cables; by coral and other forms of marine
life. Adapting another fragment from Haraway, we ask: ‘What
forms of life survive and flourish in these dense, imploded
zones?’ (Haraway 1994, 62).

Diffractive
Publishing
Frances
McDonald
&
Whitney
Trettien

Haraway’s ‘regenerative project’—which now extends far beyond her early work—
has been to craft a critical consciousness based on a different optical metaphor:
diffraction. In physics, a diffraction pattern is the bending of waves, especially
light and sound waves, around obstacles and through apertures. It is, Haraway
writes, ‘the production of difference patterns in the world, not just of the same
reflected—displaced—elsewhere’ (268). If reflective reading forever inscribes the
reader’s identity onto whatever text she touches, then diffractive reading sees
the intimate touching of text and reader as a contingent, dynamic unfolding of
mutually transformative affinities. To engage diffractively with an idea is to become

This question remains not only relevant but is today
increasingly urgent. When Haraway began writing about
diffraction in the late 80s and early 90s, the web was nascent;
it would be several years before Mozilla would launch its
Mosaic browser, bringing the full throttle of connectivity to
a broader public. Today, we wash in the wake of the changes
brought by these new technologies, swirling in the morass of
social media, email, Amazon, e-books, and pirated PDF libraries
that constitute our current textual ecology. Much lies at
stake in how we imagine and practise the work of swimming
through these changing tides. For Karen Barad, a friend
and colleague of Haraway’s and an advocate of diffractive
scholarship, reading and writing are ‘ethical practices’ that
must be reimagined according to an ‘ethics not of externality
but rather entanglement’ (Barad 2012). To Barad’s list of
reading and writing we here add publishing. If entanglement
has an ethics, then it behooves us as scholars to not just
describe and debate it but to transform materially the ways
we see ourselves as reading and writing together. Adding our
voices to a rising chorus that includes Janneke Adema (2015),
Kathleen Fitzpatrick (2018), Eileen Joy (2017), Sarah Kember
(2016), Tara McPherson (2018), Gary Hall (2016), Iris van der
Tuin (2014), and others working at the intersection of digital
humanities, scholarly publishing, and feminist methodologies,
we ask: how can we build scholarly infrastructures that foster
diffractive reading and writing? What kind of publishing
model might be best suited to expressing and emboldening
diffractive practices? These are big questions that must be
collectively addressed; in this short piece, we offer our own
experiences designing thresholds, an experimental digital zine,
as one potential model for digital publishing that is attuned to
the ethics of entanglement.

26

Diffractive Publishing

Over a quarter century ago, Donna Haraway observed that the grounding metaphor
for humanistic inquiry is reflection. We describe the process of interpretation as
reflecting upon an object. To learn from a text, we ask students to write reflection
pieces, which encourages them to paper their own experiences over a text’s dense
weave. For Haraway, reflection is a troubling trope for critical study because it
‘displaces the same elsewhere’—that is, it conceives of reading and writing as
exercises in self-actualisation, with the text serving as a mirrored surface upon
which the scholar might see her own reflection cast back at her, mise en abyme.
‘Reflexivity has been much recommended as a critical practice,’ she writes, ‘but my
suspicion is that reflexivity, like reflection, only displaces the same elsewhere, setting
up the worries about copy and original and the search for the authentic and really
real’ (Haraway 1997, 16).

Frances McDonald & Whitney Trettien

27

⁕ ⁕ ⁕

handwritten sticky notes, highlighted document pages, and
grainy photographs rub against one another, forming dense and shifting
thickets. the blank spaces between once-distinct districts become cluttered and
close. geographically distant realms ache to converge. the bookcase furiously
semaphores toward the far corner of the room. thin lines of coloured paper
arrive to splay across sections. the wall bursts at every seam.

Whether it be real or virtual, every research project has its own ‘wall’: a ‘dense,
imploded zone’ that is populated by the ideas, images, scenes, and sentences
that ‘stick’ to us, to use Lara Farina’s evocative phrase (2014, 33). They are the
‘encounters’ that Gilles Deleuze describes as the impetus toward work, the things
that ‘strike’ us, as Walter Benjamin puts it, like a hammer to unknown inner chords.
Although instrumental to every humanities project, this entangled web of texts and
ideas has a brutally short lifespan. The writer strives to reassert control by whittling
down its massy excesses; indeed, training to be a scholar in the humanities is in large
part learning to compress and contain the wall’s licentious sprawl. We shorten our
focus to a single period, place, or author, excise those fragments that fall outside
the increasingly narrow range of our expertise, and briskly sever any loose ends that
refuse to be tied. These regulatory measures help align our work with the temporal,
geographic, and aesthetic boundaries of our disciplinary arbiters: the journals and
university presses that publish our work, the departments that hire and tenure us.
In an increasingly tight academic marketplace, where the qualified scholars, articles,
and projects far outnumber the available positions, deviation from the standard
model can seem like risky business indeed.

of such distinguished critics as Judith Butler, Homi Bhabha,
and Fredric Jameson for their long-winded impenetrability.
Unlike its prizewinning paragraphs, the Contest’s message
was clear: the opaque abstractions that clogged the arteries
of academic writing were no longer to be tolerated.
The academy’s stylistic strip-down has served to puncture
the unseemly bloat that had disfigured its prose. But its
sweeping injunction against incomprehensibility bears with
it other casualties. As we slim and trim our texts, cutting
any tangents that distract from the argument’s main thrust,
we unwittingly excise writing’s other gaits—those twists,
roils, and scintillating leaps that Eric Hayot, in his recent
rejoinder to academic style guides, so beautifully describes
as ‘gyrations in prose’ (2014, 58). For Hayot, these stylistic
excesses occur when an author’s passion for her subject
becomes so overwhelming that it can no longer be expressed
plainly. The kinetic energy of these gyrations recalls the
dynamism of the wall; one may glimpse its digressiveness in the
meandering aside, its piecemeal architecture in the sentence
fragment, or its vaulting span in the photo quote. These
snags in intelligibility are not evidence of an elitist desire to
exclude, but are precisely the moments in which the decorous
surface of a text cracks open to offer a glimpse of the tangled
expanses beneath. To experience them as such, the reader
must sacrifice her grip on a text’s argument and allow herself
to be swept up in the muddy momentum of its dance. Caught
amidst a piece’s movements, the reader trades intellectual
insight for precarious intimacy, the ungraspable streaming of
one into another.

The institutional imperatives of compression and containment not only dictate the
structural parameters of a work—its scope and trajectory—but the very texture of
our writing. In a bid to render academic texts more comprehensible to their readers,
modern style guides advocate plain prose. Leanness, they remind us, is legibility. This
aversion to ornament was part of a larger mutiny against the scourge of obfuscation
that plagued the humanities in the latter half of the twentieth century. Between
1995 and 1998, the journal Philosophy and Literature ran a Bad Writing Contest
that took this turgid academic prose as its target, and cheerfully skewered the work

By polishing over these openings under the edict of legibility,
plain prose breeds a restrictive form of plain reading, in which
the reader’s role is to digest discrete parcels of information,
rather than move and be moved along with the rollicking
contours of a work. At stake in advocating for a plurality of
readerly and writerly practices is an ethics of criticism. The
institutional apparatuses that shape our critical practices
instruct us to erase all traces of the serendipitous gyrations
that constitute our writing and reading, and erect in their place

28

Diffractive Publishing

Frances McDonald & Whitney Trettien

29

a set of boundaries that keep our work in check. Yet our habits
of critical inquiry are irrefutably subjective and collaborative.
In an effort to move toward such a methodology, we might ask:
What forms of scholarship and knowledge become possible
when we reconceive of the spaces between readers, writers,
and texts as thresholds rather than boundaries, that is, as
contiguous zones of entanglement? How would our critical
apparatus mutate if we ascribed value to the shifting sprawl
of the wall and make public the diffractive processes that
constitute our writing and reading practices?
To put these questions into action, we have created thresholds
(http://openthresholds.org). We solicit work that a traditional
academic journal may deem unfinished, unseemly, or otherwise
unbound, but which discovers precisely in its unboundedness
new and oblique perspectives on art, culture, history, and
philosophy. Along with her piece, the author also submits
the fragments that provoked and surreptitiously steered her
work. We the editors then collaborate closely with the author
to custom-design these pieces for the platform’s split screen
architecture. The result is a more open-ended, processoriented webtext that blooms from, but never fully leaves, the
provocative juxtapositions of the author’s wall.
The split screen design aligns thresholds with a long history
of media that splits content and divides the gaze. In film, the
split screen has long been used to splice together scenes that
are temporally or spatially discontinuous. This divided frame
disrupts the illusion that the camera provides a direct feed of
information and so reveals film to be an authored and infinitely
interpretable object, each scene refracted through others.
The split screen developed under a different name in HTML:
the frame element. Now considered a contrivance due to its
overuse in the late 90s, Netscape Navigator’s development
of the frameset nonetheless marked a major development in
the history of the web. For the first time, designers could load
multiple documents in a single visual field, each with their own
independent actions and scrolling.

30

Frances McDonald & Whitney Trettien

Of course, both the cinematic split screen and the HTML
frameset gesture towards a much older material threshold:
the gutter that divides the pages of the codex. Since most of
its content is presented and read linearly, we rarely consider
the book as a split form. However, many writers and poets have
played with the gutter as a signifying space. In Un coup de dés,
a late nineteenth-century poem that inspired much continental
theory and philosophy in the latter half of the twentieth
century, Stéphane Mallarmé famously uses each two-page
spread to rhetorical effect, jumping and twirling the reader’s
eye around and across the gutter. Blaise Cendrars and Sonia
Delaunay in their self-published avant-garde artist’s book La
Prose du Transsiberien (1913) similarly create a ‘simultaneous’
aesthetic that pairs image and text through an accordion
fold. These early instances have more recent cousins in the
textile art of Eve Sedgwick, the extraordinary visual poetry
of Claudia Rankine’s Citizen, and the work of artists like Fred
Hagstrom and Heather Weston, whose multidimensional books
spur new ways of looking at and thinking about texts.
Drawing inspiration from these exemplars, thresholds brings
the creative affordances of the split screen to the web, and
to scholarship. Think of it as an artist’s browser that hearkens
back to the early web; or imagine in its recto/verso design a
speculative future for the post-digital book. Here, the eye
not only flows along (with) the split screen’s vertical scroll,
but also cuts distinctive lateral lines between each piece as
the reader bends left and right through an issue, one halfscreen at a time. How the reader decides to characterize each
threshold—and how the writer and editors collaboratively
design it—determines the interpretive freight its traversal
can bear. In their poem ‘Extraneous,’ published in the first
issue, Charles Bernstein and Ted Greenwald treat it as a lens
through which their collaboratively authored text passes,
darkly. What emerges on the other side is an echo of the
original, where language, newly daubed in hot swaths of
colour, takes on the acoustic materiality of a riotous chorus. In
‘Gesture of Photographing,’ another collaboratively-authored
piece, Carla Nappi and Dominic Pettman use the threshold to
diffract the work of Vilem Flusser. Each sink into his words on

Diffractive Publishing

31

photography and emerge having penned a short creative work
that responds to yet pushes away from his ideas.
As the reader navigates horizontally through an issue,
twisting and bumping from theory to fiction to image to sound,
thresholds invites her to engage with reading and writing as
a way of making waves of difference in the world. That is, the
platform does not divide each contribution taxonomically
but rather produces an entangled line of juxtapositions and
ripples, producing what Haraway calls ‘worldly interference
patterns’ (Haraway 1994, 60). There is a place, thresholds
implicitly argues, for the fragmentary in our collecting and
collective practices; for opacity and disorientation; for the
wall’s sprawl within the more regimented systems that order
our work.
To reach this place, criticism might begin at the threshold.
The threshold is the zone of entanglement that lies betwixt
and between writing and reading, text and reader, and
between texts themselves. It is restless and unruly, its
dimensions under perpetual renegotiation. To begin here
requires that we acknowledge that criticism does not rest on
solid ground; it too is a restless and unruly set of practices
given to proliferation and digression. To begin here is to enter
into a set of generative traversals that forge fragments into
new relations that in turn push against the given limits of our
inherited architectures of knowledge. To begin here is to
relinquish the fantasy that a text or texts may ever be fully,
finally known, and reconceive of our work as a series of partial
engagements and affective encounters that participate in
texts’ constant remaking.

32

Frances McDonald & Whitney Trettien

References
Adema, Janneke. 2015. “Cutting Scholarship Together/Apart: Rethinking the Political
Economy of Scholarly Book Publishing.” In The Routledge Companion to Remix
Studies, ed. By Eduardo Navas, Owen Gallagher, and xtine burrough. London:
Routledge.
Barad, Karen. 2012. “Matter feels, converses, suffers, desires, yearns and remembers”:
Interview with Karen Barad. In New Materialism: Interviews and Cartographies, ed. by
Rick Dolphijn and Iris van der Tuin. Ann Arbor: Open Humanities Press.
Haraway, Donna. 1994. “A Game of Cat's Cradle: Science Studies, Feminist Theory, Cultural
Studies.” Configurations 2.1: 59-71.
Farina, Lara. 2014. “Sticking Together.” In Burn After Reading/The Future We Want, ed. by
Jeffrey J. Cohen, Eileen A. Joy, and Myra Seaman. Brooklyn: Punctum Books:
31-8.
Fitzpatrick, Kathleen. 2018. Generous Thinking. In-progress manuscript posted online at:
https://generousthinking.hcommons.org/.
Hall, Gary. 2016. Pirate Philosophy: For a Digital Posthumanities. Cambridge: MIT Press.
Haraway, Donna. 1997. Modest_Witness@Second_Millennium.FemaleMan_Meets_
OncoMouse: Feminism and Technoscience. London: Routledge.
Hayot, Eric. 2014. "Academic Writing, I Love You. Really, I Do." Critical Inquiry 41, no. 1
(2014): 53-77.
Joy, Eileen. 2017. “Here Be Monsters: A Punctum Publishing Primer.” Posted online: https://
punctumbooks.com/blog/here-be-monsters-a-punctum-publishing-primer/.
Kember, Sarah. 2016. “At Risk? The Humanities and the Future of Academic Publishing,”
Journal of Electronic Publishing 19.2 (Fall). Online: https://quod.lib.umich.edu/j/
jep/3336451.0019.210?view=text;rgn=main.
McPherson, Tara. 2018. Feminist in a Software Lab: Difference + Design. Cambridge, MA:
Harvard University Press.
van der Tuin, Iris. 2014. “Diffraction as a Methodology for Feminist Onto-Epistemology: On
Encountering Chantal Chawaf and Posthuman Interpellation,” Parallax 20:3: 231-244.

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34

The
Poethics of
Scholarship


Goldsmith
If We Had To Ask for Permission We Wouldnt Exist: An Open Letter to the Frameworks Community
2010


To the Frameworks Community,

I have been reading your thread on UbuWeb's hacking on the list with great
interest. It seems that with a few exceptions, the list is generally positive
(with reservations) about Ubu, something that makes me happy. Ubu is a friend,
not a foe.

A few things: first of all, Ubu doesn't touch money. We don't make a cent. We
don't accept grants or donations. Nor do we -- or shall we ever -- sell
anything on the site. No one makes a salary here and the work is all done
voluntarily (more love hours than can ever be repaid). Our bandwidth and
server space is donated by universities.

We know that UbuWeb is not very good. In terms of films, the selection is
random and the quality is often poor. The accompanying text to the films can
be crummy, mostly poached from whatever is available around the net. So are
the films: they are mostly grabbed from private closed file-sharing
communities and made available for the public, hence the often lousy quality
of the films. It could be done much better.

Yet, in terms of how we've gone about building the archive, if we had to ask
for permission, we wouldn't exist. Because we have no money, we don't ask
permission. Asking permission always involves paperwork and negotiations,
lawyers, and bank accounts. Yuk. But by doing things the wrong way, we've been
able to pretty much overnight build an archive that's made publically
accessible for free of charge to anyone. And that in turn has attracted a
great number of film and video makers to want to contribute their works to the
archive legitimately. The fastest growing part of Ubu's film section is by
younger and living artists who want to be a part of Ubu. But if you want your
works off Ubu, we never question it and remove it immediately; it's your work
after all. We will try to convince you otherwise, but we will never leave
anything there that an artist or copyright holder wants removed.

Ubu presents orphaned and out-of-print works. Sometimes we had inadvertently
host works that are in print and commercially available for a reasonable
price. While this is strictly against our policy, it happens. (With an army of
interns and students and myself the only one in charge, it's sometimes hard to
keep the whole thing together.) Then someone tells us that we're doing it and
we take it down immediately and apologize. Ouch. The last thing Ubu wants to
do is to harm those who are trying to legitimately sell works. For this
reason, we don't host, for example, any films by Brakhage: they're in print
and affordable for anyone who wants them on DVD or through Netflix. Fantastic.
[The "wall of shame" was a stupid, juvenile move and we removed a few years
ago it when we heard from Joel Bachar that it was hurtful to the community.]

Some of the list members suggested that we work with distributors. That's
exactly what's starting to happen. Last winter, Ubu had a meeting with EAI and
VDB to explore ways that we could move forward together. We need each other.
EAI sent a list of artists who were uncomfortable with their films being
represented on Ubu. We responded by removing them. But others, such as Leslie
Thornton and Peggy Ahwesh insisted that their oeuvres be on Ubu as well as on
EAI. [You can see Leslie Thorton's Ubu page
here](http://ubu.com/film/thornton.html) (all permissioned).

Likewise, a younger generation is starting to see that works must take a
variety of forms and distributive methods, which happen at the same time
without cancelling each other out. The young, prominent video artist Ryan
Trecartin has all his work on Ubu, hi-res copies are distributed by EAI, The
Elizabeth Dee Gallery represent his work (and sells his videos there), while
showing in museums around the world. Clearly Ryan's career hasn't been hurt by
this approach. [You can see his Ryan Trecartin's Ubu page
here](http://ubu.com/film/trecartin.html) (all permissioned).

Older filmmakers and their estates have taken a variety of approaches.
[Michael Snow](http://ubu.com/film/snow.html) contacted Ubu to say that he was
pleased to have some of his films on Ubu, while he felt that others should be
removed. Of course we accommodated him. Having two permissioned films from
Michael Snow beats hosting ten without his blessing. We considered it a
victory. In another case, the children of [Stan
VanDerBeek](http://ubu.com/film/vanderbeek.html) contacted Ubu requesting that
we host their father's films. Re:Voir was upset by this, saying that we were
robbing his children of their royalties when they in fact had given the films
to us. We put a link to purchase DVDs from Re:Voir, regardless. We think
Re:Voir serves a crucial function: Many people prefer their beautiful physical
objects and hi-res DVDs to our pile of pixels. The point is that there is much
(understandable) suspicion and miscommunication. And I'll be the first to
admit that, on a community level, I've remained aloof and distant, and the
cause of much of that alienation. For this, I apologize.

In terms of sales and rentals ("Ubu is bad for business"), you'd know better
than me. But when [Peter Gidal](http://ubu.com/film/gidal.html) approached Ubu
and requested that his films be included in our archive, we were thrilled to
host a number of them. I met Peter in NYC a few months ago and asked him what
the effect of having his films on Ubu had been. He said, in terms of sales and
rentals, it was exactly the same, but in terms of interest, he felt there was
a big uptick from students and scholars by virtue of being able to see and
study that which was unavailable before. Ubu is used mostly by students and in
the classroom. Sadly, as many of you have noted, academic budgets don't
generally provide for adequate rental or projection money. I know this
firsthand: my wife, the video artist [Cheryl
Donegan](http://ubu.com/film/donegan.html) \-- who teaches video at two
prominent East Coast institutions -- is given approximately $200 per semester
(if that) for rentals. Good luck.

This summer, Ubu did a [show at the Walter Reade
Theater](http://www.filmlinc.com/wrt/onsale/fcssummer/ubuweb.html) at Lincoln
Center in NYC. I insisted that we show AVIs and MP4s from the site on their
giant screen. They looked horrible. But that was the point. I wanted to prove
the value of high-resolution DVDs and real film prints. I wanted to validate
the existence of distributors who make these types of copies available. Ubu's
crummy files are a substitute, a thumbnail for the real thing: sitting in a
dark from with like-minded, warm bodies watching an enormous projection in a
room with a great sound system. Cinema, as you know too well, is a social
experience; Ubu pales by comparison. It will never be a substitute. But sadly,
for many -- unable to live near the urban centers where such fare is shown,
trapped by economics, geography, career, circumstance, health, family, etc. --
Ubu is the only lifeline to this kind of work. As such, we believe that we do
more good in the world than harm.

An ideal situation happened when UbuWeb was asked to participate in a
[show](http://www.cca.qc.ca/en/intermission) at the CCA in Montreal. The CCA
insisted on showing hi-res films, which they rented from distributors of
materials that Ubu hosts. We were thrilled. By having these materials
available to be seen on Ubu, it led to rental fees for the artists and income
for the distributors. It was a win-win situation. This Ubu working at its
best.

Finally, I don't really think it's good for me to join the list. I'm not well-
enough versed in your world to keep up with the high level of conversation
going on there. Nor do I wish to get into a pissing match. However, I can be
contacted [here](http://ubu.com/contact) and am happy to respond.

It think that, in the end, Ubu is a provocation to your community to go ahead
and do it right, do it better, to render Ubu obsolete. Why should there only
be one UbuWeb? You have the tools, the resources, the artwork and the
knowledge base to do it so much better than I'm doing it. I fell into this as
Ubu has grown organically (we do it because we can) and am clearly not the
best person to be representing experimental cinema. Ubu would love you to step
in and help make it better. Or, better yet, put us out of business by doing it
correctly, the way it should have been done in the first place.

Kenneth Goldsmith
UbuWeb


---|---|---|---

Graziano
Pirate Care: How do we imagine the health care for the future we want?
2018


Pirate Care - How do we imagine the health care for the future we want?

Oct 5, 2018 · 19 min read

by Valeria Graziano

A recent trend to reimagine the systems of care for the future is based on many of the principles of self-organization. From the passive figure of the patient — an aptly named subject, patiently awaiting aid from medical staff and carers — researchers and policymakers are moving towards a model defined as people-powered health — where care is discussed as transforming from a top-down service to a network of coordinated actors.

At the same time, for large numbers of people, to self-organize around their own healthcare needs is not a matter of predilection, but increasingly one of necessity. In Greece, where the measures imposed by the Troika decimated public services, a growing number of grassroots clinics set up by the Solidarity Movement have been providing medical attention to those without a private insurance. In Italy, initiatives such as the Ambulatorio Medico Popolare in Milan offer free consultations to migrants and other vulnerable citizens.

The new characteristic in all of these cases is the fact that they frame what they do in clearly political terms, rejecting or sidestepping the more neutral ways in which the third sector and the NGOs have long presented care practices as apolitical, as ways to help out that should never ask questions bigger than the problems they set out to confront, and as standing beyond left and right (often for the sake of not alienating potential donors and funders).

Rather, the current trends towards self-organization in health care are very vocal and clear in their messages: the care system is in crisis, and we need to learn from what we know already. One thing we know is that the market or the financialization of assets cannot be the solution (do you remember when just a few years ago Occupy was buying back healthcare debts from financial speculators, thus saving thousands Americans from dire economic circumstances? Or that scene from Michael Moore’s Sicko, the documentary where a guy has to choose which finger to have amputated because he does not have enough cash for saving both?).

Another thing we also know is that we cannot simply hold on to past models of managing the public sector, as most national healthcare systems were built for the needs of the last century. Administrations have been struggling to adapt to the changing nature of health conditions (moving from a predominance of epidemic to chronic diseases) and the different needs of today’s populations. And finally, we most definitely know that to go back to even more conservative ideas that frame care as a private issue that should fall on the shoulders of family members (and most often, of female relatives) or hired servants (also gendered and racialised) is not the best we can come up with.

Among the many initiatives that are rethinking how we organize the provision of health and care in ways that are accessible, fair, and efficient, there are a number of actors — mostly small organizations — who are experimenting with the opportunities introduced by digital technologies. While many charities and NGOs remain largely ignorant of the opportunities offered by technology, these new actors are developing DIY devices, wearables, 3D-printed bespoke components, apps and smart objects to intervene in areas otherwise neglected by the bigger players in the care system. These practices are presenting a new mode of operating that I want to call ‘pirate care’.
Pirate Care

Piracy and Care are not always immediately relatable notions. The figure of the pirate in popular and media cultures is often associated with cunning intelligence and masculine modes of action, of people running servers which are allowing people to illegally download music or movie files. One of the very first organizations that articulated the stakes of sharing knowledge was actually named Piratbyrån. “When you pirate mp3s, you are downloading communism” was a popular motto at the time. And yet, bringing the idea of a pirate ethics into resonance with contemporary modes of care invites a different consideration for practices that propose a paradigm change and therefore inevitably position themselves in tricky positions vis-à-vis the law and the status quo. I have been noticing for a while now that another kind of contemporary pirate is coming to the fore in our messy society in the midst of many crises. This new kind of pirate could be best captured by another image: this time it is a woman, standing on the dock of a boat sailing through the Caribbean sea towards the Mexican Gulf, about to deliver abortion pills to other women for whom this option is illegal in their country.

Women on Waves, founded in 1999, engages in its abortion-on-boat missions every couple of years. They are mostly symbolic actions, as they are rather expensive operations, and yet they are potent means for stirring public debate and have often been met with hostility — even military fleets. So far, they have visited seven countries so far, including Mexico, Guatemala and, more recently, Ireland and Poland, where feminists movements have been mobilizing in huge numbers to reclaim reproductive rights.

According to official statistics, more than 47,000 women die every year from complications resulting from illegal, unsafe abortion procedures, a service used by over 21 million women who do not have another choice. As Leticia Zenevich, spokesperson of Women on Waves, told HuffPost: “The fact that women need to leave the state sovereignty to retain their own sovereignty ― it makes clear states are deliberately stopping women from accessing their human right to health.” Besides the boat campaigns, the organization also runs Women on Web, an online medical abortion service active since 2005. The service is active in 17 languages, and it is helping more than 100,000 women per year to get information and access abortion pills. More recently, Women on Waves also begun experimenting with the use of drones to deliver the pills in countries impacted by restrictive laws (such as Poland in 2015 and Northern Ireland in 2016).

Women on Waves are the perfect figure to begin to illustrate my idea of ‘pirate care’. By this term I want to bring attention to an emergent phenomenon in the contemporary world, where more and more often initiatives that want to bring support and care to the most vulnerable subjects in the most unstable situations, increasingly have to do so by operating in that grey zone that exists between the gaps left open by various rules, laws and technologies. Some thrive in this shadow area, carefully avoiding calling attention to themselves for fear of attracting ferocious polemics and the trolling that inevitably accompanies them. In other cases, care practices that were previously considered the norm have now been pushed towards illegality.

Consider for instance the situation highlighted by the Docs Not Cops campaign that started in the UK four years ago, when the government had just introduced its ‘hostile environment’ policy with the aim to make everyday life as hard as possible for migrants with an irregular status. Suddenly, medical staff in hospitals and other care facilities were supposed to carry out document checks before being allowed to offer any assistance. Their mobilization denounced the policy as an abuse of mandate on the part of the Home Office and a threat to public health, given that it effectively discouraged patients to seek help for fear of retaliations. Another sadly famous example of this trend of pushing many acts of care towards illegality would the straitjacketing and criminalization of migrant rescuing NGOs in the Mediterranean on the part of various European countries, a policy led by Italian government. Yet another example would be the increasing number of municipal decrees that make it a crime to offer food, money or shelter to the homeless in many cities in North America and Europe.
Hacker Ethics

This scenario reminds us of the tragic story of Antigone and the age-old question of what to do when the relationship between what the law says and one what feels it is just becomes fraught with tensions and contradictions. Here, the second meaning of ‘pirate care’ becomes apparent as it points to the way in which a number of initiatives have been responding to the current crisis by mobilizing tactics and ethics as first developed within the hacker movement.

As described by Steven Levy in Hackers, the general principles of a hacker ethic include sharing, openness, decentralization, free access to knowledge and tools, and an effort of contributing to society’s democratic wellbeing. To which we could add, following Richard Stallman, founder of the free software movement, that “bureaucracy should not be allowed to get in the way of doing anything useful.” While here Stallman was reflecting on the experience of the M.I.T. AI Lab in 1971, his critique of bureaucracy captures well a specific trait of the techno-political nexus that is also shaping the present moment: as more technologies come to mediate everyday interactions, they are also reshaping the very structure of the institutions and organizations we inhabit, so that our lives are increasingly formatted to meet the requirements of an unprecedented number of standardised procedures, compulsory protocols, and legal obligations.

According to anthropologists David Graeber, we are living in an era of “total bureaucratization”. But while contemporary populism often presents bureaucracy as a problem of the public sector, implicitly suggesting “the market” to be the solution, Graeber’s study highlights how historically all so-called “free markets” have actually been made possible through the strict enforcement of state regulations. Since the birth of the modern corporation in 19th century America, “bureaucratic techniques (performance reviews, focus groups, time allocation surveys …) developed in financial and corporate circles came to invade the rest of society — education, science, government — and eventually, to pervade almost every aspect of everyday life.”
The forceps and the speculum

And thus, in resonance with the tradition of hacker ethics, a number of ‘pirate care’ practices are intervening in reshaping what looking after our collective health will look like in the future. CADUS, for example, is a Berlin based NGO which has recently set up a Crisis Response Makerspace to build open and affordable medical equipment specifically designed to bring assistance in extreme crisis zones where not many other organizations would venture, such as Syria and Northern Iraq. After donating their first mobile hospital to the Kurdish Red Crescent last year, CADUS is now working to develop a second version, in a container this time, able to be deployed in conflict zones deprived of any infrastructure, and a civil airdrop system to deliver food and medical equipment as fast as possible. The fact that CADUS adopted the formula of the makerspace to invent open emergency solutions that no private company would be interested in developing is not a coincidence, but emerges from a precise vision of how healthcare innovations should be produced and disseminated, and not only for extreme situations.

“Open source is the only way for medicine” — says Marcus Baw of Open Health Hub — as “medical software now is medicine”. Baw has been involved in another example of ‘pirate care’ in the UK, founding a number of initiatives to promote the adoption of open standards, open source code, and open governance in Health IT. The NHS spends about £500 million each time it refreshes Windows licenses, and aside from avoiding the high costs, an open source GP clinical system would be the only way to address the pressing ethical issue facing contemporary medicine: as software and technology become more and more part of the practice of medicine itself, they need to be subject to peer-review and scrutiny to assess their clinical safety. Moreover, that if such solutions are found to be effective and safe lives, it is the duty of all healthcare practitioners to share their knowledge with the rest of humanity, as per the Hippocratic Oath. To illustrate what happens when medical innovations are kept secret, Baw shares the story of the Chamberlen family of obstetricians, who kept the invention of the obstetric forceps, a family trade secret for over 150 years, using the tool only to treat their elite clientele of royals and aristocracy. As a result, thousands of mothers and babies likely died in preventable circumstances.

It is perhaps significant that such a sad historical example of the consequences ofclosed medicine must come from the field of gynaecology, one of the most politically charged areas of medical specialization to this day. So much so that last year another collective of ‘pirate carers’ named GynePunk developed a biolab toolkit for emergency gynaecological care, to allow those excluded from the reproductive healthcare — undocumented migrants, trans and queer women, drug users and sex workers — to perform basic checks on their own bodily fluids. Their prototypes include a centrifuge, a microscope and an incubator that can be cheaply realised by repurposing components of everyday items such as DVD players and computer fans, or by digital fabrication. In 2015, GynePunk also developed a 3D-printable speculum and — who knows? — perhaps their next project might include a pair of forceps…

As the ‘pirate care’ approach keeps proliferating more and more, its tools and modes of organizing is keeping alive a horizon in which healthcare is not de facto reduced to a privilege.

PS. This article was written before the announcement of the launch of Mediterranea, which we believe to be another important example of pirate care. #piratecare #abbiamounanave

Murtaugh
A bag but is language nothing of words
2016


## A bag but is language nothing of words

### From Mondotheque

#####

(language is nothing but a bag of words)

[Michael Murtaugh](/wiki/index.php?title=Michael_Murtaugh "Michael Murtaugh")

In text indexing and other machine reading applications the term "bag of
words" is frequently used to underscore how processing algorithms often
represent text using a data structure (word histograms or weighted vectors)
where the original order of the words in sentence form is stripped away. While
"bag of words" might well serve as a cautionary reminder to programmers of the
essential violence perpetrated to a text and a call to critically question the
efficacy of methods based on subsequent transformations, the expression's use
seems in practice more like a badge of pride or a schoolyard taunt that would
go: Hey language: you're nothin' but a big BAG-OF-WORDS.

## Bag of words

In information retrieval and other so-called _machine-reading_ applications
(such as text indexing for web search engines) the term "bag of words" is used
to underscore how in the course of processing a text the original order of the
words in sentence form is stripped away. The resulting representation is then
a collection of each unique word used in the text, typically weighted by the
number of times the word occurs.

Bag of words, also known as word histograms or weighted term vectors, are a
standard part of the data engineer's toolkit. But why such a drastic
transformation? The utility of "bag of words" is in how it makes text amenable
to code, first in that it's very straightforward to implement the translation
from a text document to a bag of words representation. More significantly,
this transformation then opens up a wide collection of tools and techniques
for further transformation and analysis purposes. For instance, a number of
libraries available in the booming field of "data sciences" work with "high
dimension" vectors; bag of words is a way to transform a written document into
a mathematical vector where each "dimension" corresponds to the (relative)
quantity of each unique word. While physically unimaginable and abstract
(imagine each of Shakespeare's works as points in a 14 million dimensional
space), from a formal mathematical perspective, it's quite a comfortable idea,
and many complementary techniques (such as principle component analysis) exist
to reduce the resulting complexity.

What's striking about a bag of words representation, given is centrality in so
many text retrieval application is its irreversibility. Given a bag of words
representation of a text and faced with the task of producing the original
text would require in essence the "brain" of a writer to recompose sentences,
working with the patience of a devoted cryptogram puzzler to draw from the
precise stock of available words. While "bag of words" might well serve as a
cautionary reminder to programmers of the essential violence perpetrated to a
text and a call to critically question the efficacy of methods based on
subsequent transformations, the expressions use seems in practice more like a
badge of pride or a schoolyard taunt that would go: Hey language: you're
nothing but a big BAG-OF-WORDS. Following this spirit of the term, "bag of
words" celebrates a perfunctory step of "breaking" a text into a purer form
amenable to computation, to stripping language of its silly redundant
repetitions and foolishly contrived stylistic phrasings to reveal a purer
inner essence.

## Book of words

Lieber's Standard Telegraphic Code, first published in 1896 and republished in
various updated editions through the early 1900s, is an example of one of
several competing systems of telegraph code books. The idea was for both
senders and receivers of telegraph messages to use the books to translate
their messages into a sequence of code words which can then be sent for less
money as telegraph messages were paid by the word. In the front of the book, a
list of examples gives a sampling of how messages like: "Have bought for your
account 400 bales of cotton, March delivery, at 8.34" can be conveyed by a
telegram with the message "Ciotola, Delaboravi". In each case the reduction of
number of transmitted words is highlighted to underscore the efficacy of the
method. Like a dictionary or thesaurus, the book is primarily organized around
key words, such as _act_ , _advice_ , _affairs_ , _bags_ , _bail_ , and
_bales_ , under which exhaustive lists of useful phrases involving the
corresponding word are provided in the main pages of the volume. [1]

[![Liebers
P1016847.JPG](/wiki/images/4/41/Liebers_P1016847.JPG)](/wiki/index.php?title=File:Liebers_P1016847.JPG)

[![Liebers
P1016859.JPG](/wiki/images/3/35/Liebers_P1016859.JPG)](/wiki/index.php?title=File:Liebers_P1016859.JPG)

[![Liebers
P1016861.JPG](/wiki/images/3/34/Liebers_P1016861.JPG)](/wiki/index.php?title=File:Liebers_P1016861.JPG)

[![Liebers
P1016869.JPG](/wiki/images/f/fd/Liebers_P1016869.JPG)](/wiki/index.php?title=File:Liebers_P1016869.JPG)

> [...] my focus in this chapter is on the inscription technology that grew
parasitically alongside the monopolistic pricing strategies of telegraph
companies: telegraph code books. Constructed under the bywords “economy,”
“secrecy,” and “simplicity,” telegraph code books matched phrases and words
with code letters or numbers. The idea was to use a single code word instead
of an entire phrase, thus saving money by serving as an information
compression technology. Generally economy won out over secrecy, but in
specialized cases, secrecy was also important.[2]

In Katherine Hayles' chapter devoted to telegraph code books she observes how:

> The interaction between code and language shows a steady movement away from
a human-centric view of code toward a machine-centric view, thus anticipating
the development of full-fledged machine codes with the digital computer. [3]

[![Liebers
P1016851.JPG](/wiki/images/1/13/Liebers_P1016851.JPG)](/wiki/index.php?title=File:Liebers_P1016851.JPG)
Aspects of this transitional moment are apparent in a notice included
prominently inserted in the Lieber's code book:

> After July, 1904, all combinations of letters that do not exceed ten will
pass as one cipher word, provided that it is pronounceable, or that it is
taken from the following languages: English, French, German, Dutch, Spanish,
Portuguese or Latin -- International Telegraphic Conference, July 1903 [4]

Conforming to international conventions regulating telegraph communication at
that time, the stipulation that code words be actual words drawn from a
variety of European languages (many of Lieber's code words are indeed
arbitrary Dutch, German, and Spanish words) underscores this particular moment
of transition as reference to the human body in the form of "pronounceable"
speech from representative languages begins to yield to the inherent potential
for arbitrariness in digital representation.

What telegraph code books do is remind us of is the relation of language in
general to economy. Whether they may be economies of memory, attention, costs
paid to a telecommunicatons company, or in terms of computer processing time
or storage space, encoding language or knowledge in any form of writing is a
form of shorthand and always involves an interplay with what one expects to
perform or "get out" of the resulting encoding.

> Along with the invention of telegraphic codes comes a paradox that John
Guillory has noted: code can be used both to clarify and occlude. Among the
sedimented structures in the technological unconscious is the dream of a
universal language. Uniting the world in networks of communication that
flashed faster than ever before, telegraphy was particularly suited to the
idea that intercultural communication could become almost effortless. In this
utopian vision, the effects of continuous reciprocal causality expand to
global proportions capable of radically transforming the conditions of human
life. That these dreams were never realized seems, in retrospect, inevitable.
[5]

[![Liebers
P1016884.JPG](/wiki/images/9/9c/Liebers_P1016884.JPG)](/wiki/index.php?title=File:Liebers_P1016884.JPG)

[![Liebers
P1016852.JPG](/wiki/images/7/74/Liebers_P1016852.JPG)](/wiki/index.php?title=File:Liebers_P1016852.JPG)

[![Liebers
P1016880.JPG](/wiki/images/1/11/Liebers_P1016880.JPG)](/wiki/index.php?title=File:Liebers_P1016880.JPG)

Far from providing a universal system of encoding messages in the English
language, Lieber's code is quite clearly designed for the particular needs and
conditions of its use. In addition to the phrases ordered by keywords, the
book includes a number of tables of terms for specialized use. One table lists
a set of words used to describe all possible permutations of numeric grades of
coffee (Choliam = 3,4, Choliambos = 3,4,5, Choliba = 4,5, etc.); another table
lists pairs of code words to express the respective daily rise or fall of the
price of coffee at the port of Le Havre in increments of a quarter of a Franc
per 50 kilos ("Chirriado = prices have advanced 1 1/4 francs"). From an
archaeological perspective, the Lieber's code book reveals a cross section of
the needs and desires of early 20th century business communication between the
United States and its trading partners.

The advertisements lining the Liebers Code book further situate its use and
that of commercial telegraphy. Among the many advertisements for banking and
law services, office equipment, and alcohol are several ads for gun powder and
explosives, drilling equipment and metallurgic services all with specific
applications to mining. Extending telegraphy's formative role for ship-to-
shore and ship-to-ship communication for reasons of safety, commercial
telegraphy extended this network of communication to include those parties
coordinating the "raw materials" being mined, grown, or otherwise extracted
from overseas sources and shipped back for sale.

## "Raw data now!"

From [La ville intelligente - Ville de la connaissance](/wiki/index.php?title
=La_ville_intelligente_-_Ville_de_la_connaissance "La ville intelligente -
Ville de la connaissance"):

Étant donné que les nouvelles formes modernistes et l'utilisation de matériaux
propageaient l'abondance d'éléments décoratifs, Paul Otlet croyait en la
possibilité du langage comme modèle de « [données
brutes](/wiki/index.php?title=Bag_of_words "Bag of words") », le réduisant aux
informations essentielles et aux faits sans ambiguïté, tout en se débarrassant
de tous les éléments inefficaces et subjectifs.


From [The Smart City - City of Knowledge](/wiki/index.php?title
=The_Smart_City_-_City_of_Knowledge "The Smart City - City of Knowledge"):

As new modernist forms and use of materials propagated the abundance of
decorative elements, Otlet believed in the possibility of language as a model
of '[raw data](/wiki/index.php?title=Bag_of_words "Bag of words")', reducing
it to essential information and unambiguous facts, while removing all
inefficient assets of ambiguity or subjectivity.


> Tim Berners-Lee: [...] Make a beautiful website, but first give us the
unadulterated data, we want the data. We want unadulterated data. OK, we have
to ask for raw data now. And I'm going to ask you to practice that, OK? Can
you say "raw"?

>

> Audience: Raw.

>

> Tim Berners-Lee: Can you say "data"?

>

> Audience: Data.

>

> TBL: Can you say "now"?

>

> Audience: Now!

>

> TBL: Alright, "raw data now"!

>

> [...]

>

> So, we're at the stage now where we have to do this -- the people who think
it's a great idea. And all the people -- and I think there's a lot of people
at TED who do things because -- even though there's not an immediate return on
the investment because it will only really pay off when everybody else has
done it -- they'll do it because they're the sort of person who just does
things which would be good if everybody else did them. OK, so it's called
linked data. I want you to make it. I want you to demand it. [6]

## Un/Structured

As graduate students at Stanford, Sergey Brin and Lawrence (Larry) Page had an
early interest in producing "structured data" from the "unstructured" web. [7]

> The World Wide Web provides a vast source of information of almost all
types, ranging from DNA databases to resumes to lists of favorite restaurants.
However, this information is often scattered among many web servers and hosts,
using many different formats. If these chunks of information could be
extracted from the World Wide Web and integrated into a structured form, they
would form an unprecedented source of information. It would include the
largest international directory of people, the largest and most diverse
databases of products, the greatest bibliography of academic works, and many
other useful resources. [...]

>

> **2.1 The Problem**
> Here we define our problem more formally:
> Let D be a large database of unstructured information such as the World
Wide Web [...] [8]

In a paper titled _Dynamic Data Mining_ Brin and Page situate their research
looking for _rules_ (statistical correlations) between words used in web
pages. The "baskets" they mention stem from the origins of "market basket"
techniques developed to find correlations between the items recorded in the
purchase receipts of supermarket customers. In their case, they deal with web
pages rather than shopping baskets, and words instead of purchases. In
transitioning to the much larger scale of the web, they describe the
usefulness of their research in terms of its computational economy, that is
the ability to tackle the scale of the web and still perform using
contemporary computing power completing its task in a reasonably short amount
of time.

> A traditional algorithm could not compute the large itemsets in the lifetime
of the universe. [...] Yet many data sets are difficult to mine because they
have many frequently occurring items, complex relationships between the items,
and a large number of items per basket. In this paper we experiment with word
usage in documents on the World Wide Web (see Section 4.2 for details about
this data set). This data set is fundamentally different from a supermarket
data set. Each document has roughly 150 distinct words on average, as compared
to roughly 10 items for cash register transactions. We restrict ourselves to a
subset of about 24 million documents from the web. This set of documents
contains over 14 million distinct words, with tens of thousands of them
occurring above a reasonable support threshold. Very many sets of these words
are highly correlated and occur often. [9]

## Un/Ordered

In programming, I've encountered a recurring "problem" that's quite
symptomatic. It goes something like this: you (the programmer) have managed to
cobble out a lovely "content management system" (either from scratch, or using
any number of helpful frameworks) where your user can enter some "items" into
a database, for instance to store bookmarks. After this ordered items are
automatically presented in list form (say on a web page). The author: It's
great, except... could this bookmark come before that one? The problem stems
from the fact that the database ordering (a core functionality provided by any
database) somehow applies a sorting logic that's almost but not quite right. A
typical example is the sorting of names where details (where to place a name
that starts with a Norwegian "Ø" for instance), are language-specific, and
when a mixture of languages occurs, no single ordering is necessarily
"correct". The (often) exascerbated programmer might hastily add an additional
database field so that each item can also have an "order" (perhaps in the form
of a date or some other kind of (alpha)numerical "sorting" value) to be used
to correctly order the resulting list. Now the author has a means, awkward and
indirect but workable, to control the order of the presented data on the start
page. But one might well ask, why not just edit the resulting listing as a
document? Not possible! Contemporary content management systems are based on a
data flow from a "pure" source of a database, through controlling code and
templates to produce a document as a result. The document isn't the data, it's
the end result of an irreversible process. This problem, in this and many
variants, is widespread and reveals an essential backwardness that a
particular "computer scientist" mindset relating to what constitutes "data"
and in particular it's relationship to order that makes what might be a
straightforward question of editing a document into an over-engineered
database.

Recently working with Nikolaos Vogiatzis whose research explores playful and
radically subjective alternatives to the list, Vogiatzis was struck by how
from the earliest specifications of HTML (still valid today) have separate
elements (OL and UL) for "ordered" and "unordered" lists.

> The representation of the list is not defined here, but a bulleted list for
unordered lists, and a sequence of numbered paragraphs for an ordered list
would be quite appropriate. Other possibilities for interactive display
include embedded scrollable browse panels. [10]

Vogiatzis' surprise lay in the idea of a list ever being considered
"unordered" (or in opposition to the language used in the specification, for
order to ever be considered "insignificant"). Indeed in its suggested
representation, still followed by modern web browsers, the only difference
between the two visually is that UL items are preceded by a bullet symbol,
while OL items are numbered.

The idea of ordering runs deep in programming practice where essentially
different data structures are employed depending on whether order is to be
maintained. The indexes of a "hash" table, for instance (also known as an
associative array), are ordered in an unpredictable way governed by a
representation's particular implementation. This data structure, extremely
prevalent in contemporary programming practice sacrifices order to offer other
kinds of efficiency (fast text-based retrieval for instance).

## Data mining

In announcing Google's impending data center in Mons, Belgian prime minister
Di Rupo invoked the link between the history of the mining industry in the
region and the present and future interest in "data mining" as practiced by IT
companies such as Google.

Whether speaking of bales of cotton, barrels of oil, or bags of words, what
links these subjects is the way in which the notion of "raw material" obscures
the labor and power structures employed to secure them. "Raw" is always
relative: "purity" depends on processes of "refinement" that typically carry
social/ecological impact.

Stripping language of order is an act of "disembodiment", detaching it from
the acts of writing and reading. The shift from (human) reading to machine
reading involves a shift of responsibility from the individual human body to
the obscured responsibilities and seemingly inevitable forces of the
"machine", be it the machine of a market or the machine of an algorithm.

From [X = Y](/wiki/index.php?title=X_%3D_Y "X = Y"):

Still, it is reassuring to know that the products hold traces of the work,
that even with the progressive removal of human signs in automated processes,
the workers' presence never disappears completely. This presence is proof of
the materiality of information production, and becomes a sign of the economies
and paradigms of efficiency and profitability that are involved.


The computer scientists' view of textual content as "unstructured", be it in a
webpage or the OCR scanned pages of a book, reflect a negligence to the
processes and labor of writing, editing, design, layout, typesetting, and
eventually publishing, collecting and cataloging [11].

"Unstructured" to the computer scientist, means non-conformant to particular
forms of machine reading. "Structuring" then is a social process by which
particular (additional) conventions are agreed upon and employed. Computer
scientists often view text through the eyes of their particular reading
algorithm, and in the process (voluntarily) blind themselves to the work
practices which have produced and maintain these "resources".

Berners-Lee, in chastising his audience of web publishers to not only publish
online, but to release "unadulterated" data belies a lack of imagination in
considering how language is itself structured and a blindness to the need for
more than additional technical standards to connect to existing publishing
practices.

Last Revision: 2*08*2016

1. ↑ Benjamin Franklin Lieber, Lieber's Standard Telegraphic Code, 1896, New York;
2. ↑ Katherine Hayles, "Technogenesis in Action: Telegraph Code Books and the Place of the Human", How We Think: Digital Media and Contemporary Technogenesis, 2006
3. ↑ Hayles
4. ↑ Lieber's
5. ↑ Hayles
6. ↑ Tim Berners-Lee: The next web, TED Talk, February 2009
7. ↑ "Research on the Web seems to be fashionable these days and I guess I'm no exception." from Brin's [Stanford webpage](http://infolab.stanford.edu/~sergey/)
8. ↑ Extracting Patterns and Relations from the World Wide Web, Sergey Brin, Proceedings of the WebDB Workshop at EDBT 1998,
9. ↑ Dynamic Data Mining: Exploring Large Rule Spaces by Sampling; Sergey Brin and Lawrence Page, 1998; p. 2
10. ↑ Hypertext Markup Language (HTML): "Internet Draft", Tim Berners-Lee and Daniel Connolly, June 1993,
11. ↑

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