digitization in Mattern 2014


vilege — perhaps even fetishize — the book and
the bookstack: take MVRDV’s [Book
Mountain](http://www.mvrdv.nl/projects/spijkenisse/) (2012), for a town in the
Netherlands; or TAX arquitectura’s [Biblioteca Jose
Vasconcelos](http://www.designboom.com/architecture/biblioteca-vasconcelos-by-
tax-arquitectura-alberto-kalach/) (2006) in Mexico City.

Stacks occupy a different, though also fetishized, space in Helmut Jahn’s
[Mansueto Library](http://www.archdaily.com/143532/joe-and-rika-mansueto-
library-murphy-jahn/) (2011) at the University of Chicago, which mixes diverse
infrastructures to accommodate media of varying materialities: a grand reading
room, a conservation department, a digitization department, and [a
subterranean warehouse of books retrieved by
robot](https://www.youtube.com/watch?v=ESCxYchCaWI&feature=youtu.be). (It’s
worth noting that Boston and other libraries contained [book
railways](http://libraryhistorybuff.blogspot.com/2010/12/book-retrieval-
systems.html) and conveyer belt retrieval systems — proto-robots — a century
ago.) Snøhetta’s [James B. Hunt Jr.
Library](http://www.ncsu.edu/huntlibrary/watch/) (2013) at North Carolina
State University also incorporates a robotic storage and retrieval system, so
that the library can store more books on site, as well as meet its goal of
providing seating for 20 percent of the student population. 23 Here the
patro


us Turner, March 21, 2014.
17. Marcellus Turner in _Library 2020_ : 92.
18. Ken Worpole addresses library partnerships, and their implications for design in his _Contemporary Library Architecture: A Planning and Design Guide_ (New York: Routledge, 2013). The book offers a comprehensive look the public roles that libraries serve, and how they inform library planning and design.
19. Kristin Fontichiaro in _Library 2020_ : 8.
20. See Bill Ptacek in _Library 2020_ : 119.
21. The quotations are from my earlier article for Places, “[Marginalia: Little Libraries in the Urban Margins](http://places.designobserver.com/feature/little-libraries-and-tactical-urbanism/33968/).” Within mass-digitization projects like Google Books, as Elisabeth Jones explains, “works that are still in copyright but out of print and works of indeterminate copyright status and/or ownership” will fall between the cracks (in _Library 2020_ : 17).
22. I dedicate a chapter in _The New Downtown Library_ to what makes a library “contextual” — and I address just how slippery that term can be.
23. This sentence was amended after publication to note the multiple motives of implementing the bookBot storage and retrieval system; its compact storage allowed the library to reintegrate some collections that were formerly stored off-site. The library has also developed a Virtual Browse catalog system, which aim


digitization in Mars, Medak & Sekulic 2016


trictive
space of identity, and obtain access to entire
knowledge of the world. However, instead
of resulting in democratising and emancipatory processes, with the handing over of
Internet and technological innovation to the
market in 1990s it resulted in the gradual
disruption of previous social arrangements
in the allocation of goods and in the intensification of the commodification process.
That trajectory reached its full-blown development in the form of Internet platforms
that simultaneously enabled old owners of
goods to control more closely their accessibility and permited new owners to seek out
new forms of commercial exploitation. Take
for example Google Books, where the process of digitization of the entire printed culture of the world resulted in no more than
ad and retail space where only few books
can be accessed for free. Or Amazon Kinde,
where the owner of the platform has such
dramatic control over books that on behest
of copyright holders it can remotely delete
a purchased copy of a book, as quite indicatively happened in 2009 with Orwell's 1984.
The promised technological innovation that
would bring a new turn of the complexity in
the social allocation of goods resulted in a
simplification and reduction of everything
into private property.
The history of resistance to such extreme forms of enclosure of culture and
knowledge is only a bit younger than the
234

Taken literal

 

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