brin in Murtaugh 2016
t because they're the sort of person who just does
things which would be good if everybody else did them. OK, so it's called
linked data. I want you to make it. I want you to demand it. [6]
## Un/Structured
As graduate students at Stanford, Sergey Brin and Lawrence (Larry) Page had an
early interest in producing "structured data" from the "unstructured" web. [7]
> The World Wide Web provides a vast source of information of almost all
types, ranging from DNA databases to resumes to lists of favorit
and many
other useful resources. [...]
>
> **2.1 The Problem**
> Here we define our problem more formally:
> Let D be a large database of unstructured information such as the World
Wide Web [...] [8]
In a paper titled _Dynamic Data Mining_ Brin and Page situate their research
looking for _rules_ (statistical correlations) between words used in web
pages. The "baskets" they mention stem from the origins of "market basket"
techniques developed to find correlations between the items recorded i
es brin in Dean, Dockray, Ludovico, Broekman, Thoburn & Vilensky
2013
ogs arise from their settings: hits (that Display 200
300
400
500
600
700
800
900
1000
ALL
characters around the word.
6. ↑ Tim Berners-Lee: The next web, TED Talk, February 2009
7. ↑ "Research on the Web seems to be fashionable these days and I guess I'm no exception." from Brin's [Stanford webpage](http://infolab.stanford.edu/~sergey/)
8. ↑ Extracting Patterns and Relations from the World Wide Web, Sergey Brin, Proceedings of the WebDB Workshop at EDBT 1998,
9. ↑ Dynamic Data Mining: Exploring Large Rule Spaces by Sampling; Sergey Brin and Lawrence Page, 1998; p. 2
10. ↑ Hypertext Markup Language (HTML): "Internet Draft", Tim Berners-Lee and Daniel Connolly, June 1993,
11. ↑
is, viewers, visitors) and a kind of generic legibility, or, what we might call
the blog form (the standard visual features associated with but not exclusive
to popular platforms like Blogger and Typepad). I bring up the latter point
since so much of online content is now time-stamped, permalinked, and
archived, yet we would not call it a blog (the New York Times website has blogs
but these are sub-features of the site, not the site itself). All these feature