digitization in Barok 2014


ctural items, ie. the author, publisher, place and year of publication, words in
title, and disciplines, does not at all revert this tendency, but rather extends it to
the web as well.
I do not intend to underestimate the value and benefits of library work, nor the
importance of discipline-centered writing or of the recognition of the oeuvre of
the author. But consider an author working on an article who in the early phase
of his research needs to prepare a bibliography on the activity of Fluxus in central Europe or on the use of documentary film in education. Such research cuts
through national boundaries and/or branches of disciplines and he is left to travel
not only to locate artefacts, protagonists and experts in the field but also to find
literature, which in turn makes even the mere process of compiling bibliography
relatively demanding and costly activity.
3

In this sense, the digitization of publications and archival material, providing their
free online access and enabling fulltext search, in other words “open access”, catalyzes research across political-geographical and disciplinary configurations. Because while the index of the printed book contains only selected terms and for
the purposes of searching the index across several books the researcher has to have
them all at hand, the software-enabled search in digitized texts (with a good OCR)
works with the index of every single term in all of them.
This kind of research also obviously benefits from online translation tools, multilingual case bibliographies online, as well as second hand bookstores and small
specialized libraries that provide a corrective role to public ones, and whose “open
access” potential has been explored to the very small extent until now, but which
I won’t discuss here further for the la


gard to the research, writing, reading, and publishing.
Publishing
The analogy between information agencies and national libraries also points to
the fact that large portion of publications, particularly those created in software,
is electronic. However the exceptions are significant. They include works made,
typeset, illustrated and copied manually, such as manuscripts written on paper
or other media, by hand or using a typewriter or other mechanic means, and
other pre-digital techniques such as lithography, offset, etc., or various forms of
writing such as clay tablets, rolls, codices, in other words the history of print and
publishing in its striking variety, all of which provide authors and publishers with
heterogenous means of expression. Although this “segment” is today generally
perceived as artists’ books interesting primarily for collectors, the current process
of massive digitization has triggered the revival, comebacks, transformations and
5

novel approaches to publishing. And it is these publications whose nature is closer
to the label ‘book’ rather than the automated electro-chemical version of the offset
lithography of digital files on acid-free paper.
Despite that it is remarkable to observe a view spreading among publishers that
books created in software are books with attributes we have known for ages. On
top of that there is a tendency to handle files such as PDFs, EPUBs, MOBIs and
others as if they are printed books, even subject to the rules of limited edition, a
consequence of what can be found in the rise of so called electronic libraries that
“borrow” PDF files and while someone reads one, other users are left to wait in
the line.
Whilst, from today’s point of view of the humanities research, mass-printed books
are in the first place archives


digitization in Mars & Medak 2019


. Yet, as
digital networks have radically expanded the access to literature
and scientific research, public libraries were largely denied the
ability to extend to digital “objects” the kind of de-­commodified
access they provide in the world of print. For instance, libraries
frequently don’t have the right to purchase e-­books for lending and
preservation. If they do, they are limited by how many times—­
twenty-­six in the case of one publisher—­and under what conditions
they can lend them before not only the license but the “object”
itself is revoked. In the case of academic journals, it is even worse:
as they move to predominantly digital models of distribution,
libraries can provide access to and “preserve” them only for as
long as they pay extortionate prices for ongoing subscriptions. By
building tools for organizing and sharing electronic libraries, creating digitization workflows, and making books available online, the
Public Library/Memory of the World project is aimed at helping to
fill the space that remains denied to real-­world public libraries. It is
obviously not alone in this effort. There are many other platforms,
some more public, some more secretive, working to help people
share books. And the practice of sharing is massive.
—­https://www.memoryoftheworld.org

Capitalism and Schizophrenia
New media remediate old media. Media pay homage to their
(mediatic) predecessors, which themselves pay homage to their
own (mediatic) predecessors. Computer graphics remediate film,
which remediates photography, which remediates painting, and so
on (McLuhan 1965, 8; Bolter and Grusin 1999). Attempts to understand new media technologies always settle on a set of metaphors

(of the old and familiar), in order to approximate what is similar,
and yet at the


blishing—­and the persistence of a hyperproletariat—­an intellectual labor force that is too subsumed to organize and resist the
reality that thrives parasitically on its social function. It’s a schizoid
impasse sustained by a failed metaphor.
The revolutionary events of the Paris Commune of 1871, its mere
“existence” as Marx has called it,10 a brief moment of “communal
luxury” set in practice as Kristin Ross (2015) describes it, demanded
that, in spite of any circumstances and reservations, one takes a
side. And such is our present moment of truth.
Digital networks have expanded the potential for access and
created an opening for us to transform the production of knowledge and culture in the contemporary world. And yet they have
likewise facilitated the capacity of intellectual property industries

to optimize, to cut out the cost of printing and physical distribution.
Digitization is increasingly helping them to control access, expand
copyright, impose technological protection measures, consolidate
the means of distribution, and capture the academic valorization
process.
As the potential opening for universalizing access to culture and
knowledge created by digital networks is now closing, attempts at
private legal reform such as Creative Commons licenses have had
only a very limited effect. Attempts at institutional reform such as
Open Access publishing are struggling to go beyond a niche. Piracy
has mounted a truly disruptive opposition, but given the legal
repression it has met with, it can become an agent of change only if
it is embraced as a kind of mass civil disobedience. Where law was,
there politics shall be.
Many will object to our demand to replace the law with politicization. Transitioning from politics to law was a social achievement
as the despotism o

 

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