Born 1978 in USA. Artist and researcher based in Paris whose work explores the intersection of free culture and popular culture. His notable projects include L.A.S.E.R. Tag and LED Throwies (Graffiti Research Lab), White Glove Tracking, EyeWriter, Graffiti Analysis and a collaboration with Jay-Z on the first open source rap video. Roth's work is in the permanent collection of the MoMA (NYC) and has been exhibited widely in the Americas, Europe and Asia, including the Pompidou (Paris), the Kunsthalle (Vienna), the Tate (London), the Fondation Cartier (Paris) and the front page of Youtube. Roth has received numerous awards for his work, including the Golden Nica from Prix Ars Electronica, Rhizome/The New Museum commissions (2007, 2009), the Future Everything Award and Brit Insurance Designs of the Year.
Roth is co-founder of the Graffiti Research Lab and the Free Art & Technology Lab (F.A.T. Lab), a web based, open source research and development lab. In addition, at the Parsons School of Design, he has developed and continues to teach courses on viral media for artists, where grades depend on Internet attention metrics, and urban hacking, a course a New York City councilman has declared "an invitation to break the law." Roth and his work have been featured in multiple outlets, including NPR, the New York Times, Liberation, Time magazine, CNN, the Guardian, ABC News, and Esquire.