Start-up art
Start-up art is a curatorial, art historian term designating art and artists who appropriate, adopt and repurpose the discourses, operation modes, strategies and look-and-feel of the entrepreneurial start-up culture, including but not limited to product design, business operations, financing, PR activities, advertising, marketing and sales. The art is presented often in the form of a fictious company, or actual registered company, and its various attributed activities, ranging from a webpage or a crowdfunding campaign, through outdoor advertising to actual business transactions and financial operations.
The term does not apply to artists working in traditional media, who turned their production into a business operation, under their given or stage name.
Examples
Pure Human by Tina Gorjanc - a multifaceted project involving a UK patent application, company logo and visual standards, product design, laboratory operations, product samples and advertising copy
Pages
No pages meet these criteria.
The term has been first coined by this entry on monoskop.org on 17th August 2016.
Literature
| Visual art | ||
|---|---|---|
|
Styles and movements – Historians – Writers – Museums – Care – 1990s – East Central Europe – Reference. | ||
