Start-up art
Start-up art is a curatorial, art historical term designating art that appropriates, adopts and repurposes the discourses, operation modes, strategies and look-and-feel of the entrepreneurial start-up culture, including but not limited to product design, business operations, financing, PR activities, advertising, marketing and sales.
Works are presented often in the form of a fictional company, or actual registered company, and its various attributed activities, ranging from a webpage or a crowdfunding campaign, through outdoor advertising to actual business transactions and financial operations.
The term does not apply to artists working in traditional media, who turned their production into a business operation, under their given or stage name.
Examples
Pure Human by Tina Gorjanc - a multifaceted project involving a UK patent application, company logo and visual standards, laboratory work with cloned human tissue, product design, product samples and advertising copy
Pages
No pages meet these criteria.
The term has been first coined by this entry on monoskop.org on 17th August 2016.
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Styles and movements – Historians – Writers – Museums – Care – 1990s – East Central Europe – Reference. | ||
