Wikinomics: How Mass Collaboration Changes Everything

In just the last few years, traditional collaboration-in a meeting room, a conference call, even a convention center-has been superseded by collaborations on an astronomical scale. Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century. Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You’ll read about: Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry. Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production. Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.

Wikinomics: How Mass Collaboration Changes Everything
By Don Tapscott, Anthony D. Williams
Edition: annotated
Published by Portfolio, 2006
ISBN 1591841380, 9781591841388
324 pages

PDF
(.djvu, http://djvu.org/resources/whatisdjvu.php)

Geoff Cox, Joasia Krysa, Anya Lewin (eds.): Economising Culture: On ‘The (Digital) Culture Industry’ (2004)

“The interaction between culture and economy was famously explored by Theodor Adorno and Max Horkheimer by the term ‘Kulturindustrie’ (The Culture Industry) to describe the production of mass culture and power relations between capitalist producers and mass consumers. Their account is a bleak one, but one that appears to hold continuing relevance, despite being written in 1944. Today, the pervasiveness of network technologies has contributed to the further erosion of the rigid boundaries between high art, mass culture and the economy, resulting in new kinds of cultural production charged with contradictions. On the one hand, the culture industry appears to allow for resistant strategies using digital technologies, but on the other it operates in the service of capital in ever more complex ways. This publication, the first in the series, uses the concept of the culture industry as a point of departure, and tests its currency under new conditions.”

Contributors: Carbon Defense League & Conglomco Media Conglomeration | Adam Chmielewski | Jordan Crandall | Gameboyzz Orchestra | Marina Grzinic | Brian Holmes | Margarete Jahrmann | Esther Leslie | Marysia Lewandowska & Neil Cummings |Armin Medosch | Julian Priest & James Stevens | Raqs Media Collective | Mirko Tobias Schäfer | Jeremy Valentine | The Yes Men

Publisher: Autonomedia, 2004
DATA browser series, 1
Creative Commons License
ISBN 1570271682
256 pages

Authors, (2)

PDFs (updated on 2016-12-12)