Thomas Doherty: Cold War, Cool Medium: Television, McCarthyism, and American Culture (2003)

Conventional wisdom holds that television was a co-conspirator in the repressions of Cold War America, that it was a facilitator to the blacklist and handmaiden to McCarthyism. But Thomas Doherty argues that, through the influence of television, America actually became a more open and tolerant place. Although many books have been written about this period, Cold War, Cool Medium is the only one to examine it through the lens of television programming.

To the unjaded viewership of Cold War America, the television set was not a harbinger of intellectual degradation and moral decay, but a thrilling new household appliance capable of bringing the wonders of the world directly into the home. The “cool medium” permeated the lives of every American, quickly becoming one of the most powerful cultural forces of the twentieth century. While television has frequently been blamed for spurring the rise of Senator Joseph McCarthy, it was also the national stage upon which America witnessed—and ultimately welcomed—his downfall. In this provocative and nuanced cultural history, Doherty chronicles some of the most fascinating and ideologically charged episodes in television history: the warm-hearted Jewish sitcom The Goldbergs; the subversive threat from I Love Lucy; the sermons of Fulton J. Sheen on Life Is Worth Living; the anticommunist series I Led 3 Lives; the legendary jousts between Edward R. Murrow and Joseph McCarthy on See It Now; and the hypnotic, 188-hour political spectacle that was the Army-McCarthy hearings.

By rerunning the programs, freezing the frames, and reading between the lines, Cold War, Cool Medium paints a picture of Cold War America that belies many black-and-white clichés. Doherty not only details how the blacklist operated within the television industry but also how the shows themselves struggled to defy it, arguing that television was preprogrammed to reinforce the very freedoms that McCarthyism attempted to curtail.

Publisher Columbia University Press, 2003
ISBN 0231129521, 9780231129527
305 pages

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Brett Christophers: Envisioning Media Power: On Capital and Geographies of Television (2009)

Envisioning Media Power develops an original geographical perspective on the nature and exercise of power in the international television economy. It uses theories of political economy as the basis for a comparative empirical examination of the UK and New Zealand television markets, while closely considering these markets’ respective relationships with the US market and its globally-influential media corporations. In fleshing out this geographical perspective, the book critically addresses the power to produce, reproduce, and extract profit from territorialized media markets. To understand such powers, the book examines processes of creation and dissemination of industry knowledge, structures of industry governance, and the locational characteristics of television’s operational economy.

Through its rigorous and creative combination of conceptual insights with empirical substance, Envisioning Media Power both illuminates the fabric of television’s international space economy, and ultimately offers a unique theoretic argument – suggesting that power, knowledge and geography are inseparable not only from one another, but from the process of accumulation of media capital.

G – Reference, Information and Interdisciplinary Subjects Series
Publisher Lexington Books, 2009
ISBN 0739123440, 9780739123447
Length 467 pages

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Hadland, Aldridge, Ogada (eds): Re-Visioning Television. Policy, Strategy and Models for the Sustainable Development of Community Television in South Africa (2007)

The introduction of a quality, accessible local television network represents the final piece in post-apartheid South Africa’s media jigsaw. With legislation and policy now in place, the fitting of the last piece is imminent. The race is now on to develop models and fine-tune systems that will make the most powerfully democratic tier of broadcast media sustainable, empowering and development friendly.

Free media and/or community media is anathema to repressive governments around the world. In South Africa, by contrast, community television is expected to play an important role in job creation and skills development as well as contribute to the strengthening of civil society, the promotion of participative governance and the expression of the country’s rich linguistic and cultural heritage.

This book, compiled by South African experts in community broadcasting with the assistance of many key figures in the sector, traces the two-decade campaign for local-level television in South Africa. It highlights the development of policy, reviews existing international models and spells out the technical, financial and managerial challenges that face this nascent sector.

Policy-makers, community television station managers and staff, development analysts and funders, media academics and students, press officers, organisations wishing to access local TV together with anyone interested in community media in the developing world generally, and community television specifically, will find this book important reading.

Editors Adrian Hadland, Mike Aldridge, Joshua Ogada
Publisher Human Sciences Research Council Press, 2007
ISBN 0-7969-2160-1, 978-07969-2160-4
232 pages

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