Thomas Doherty: Cold War, Cool Medium: Television, McCarthyism, and American Culture (2003)

Conventional wisdom holds that television was a co-conspirator in the repressions of Cold War America, that it was a facilitator to the blacklist and handmaiden to McCarthyism. But Thomas Doherty argues that, through the influence of television, America actually became a more open and tolerant place. Although many books have been written about this period, Cold War, Cool Medium is the only one to examine it through the lens of television programming.

To the unjaded viewership of Cold War America, the television set was not a harbinger of intellectual degradation and moral decay, but a thrilling new household appliance capable of bringing the wonders of the world directly into the home. The “cool medium” permeated the lives of every American, quickly becoming one of the most powerful cultural forces of the twentieth century. While television has frequently been blamed for spurring the rise of Senator Joseph McCarthy, it was also the national stage upon which America witnessed—and ultimately welcomed—his downfall. In this provocative and nuanced cultural history, Doherty chronicles some of the most fascinating and ideologically charged episodes in television history: the warm-hearted Jewish sitcom The Goldbergs; the subversive threat from I Love Lucy; the sermons of Fulton J. Sheen on Life Is Worth Living; the anticommunist series I Led 3 Lives; the legendary jousts between Edward R. Murrow and Joseph McCarthy on See It Now; and the hypnotic, 188-hour political spectacle that was the Army-McCarthy hearings.

By rerunning the programs, freezing the frames, and reading between the lines, Cold War, Cool Medium paints a picture of Cold War America that belies many black-and-white clichés. Doherty not only details how the blacklist operated within the television industry but also how the shows themselves struggled to defy it, arguing that television was preprogrammed to reinforce the very freedoms that McCarthyism attempted to curtail.

Publisher Columbia University Press, 2003
ISBN 0231129521, 9780231129527
305 pages

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Power, Politics and Identity in South African media (2008)

South Africa offers a rich context for the study of the interrelationship between the media and identity. The essays collected here explore the many diverse elements of this interconnection, and give fresh focus to topics that scholarship has tended to overlook, such as the pervasive impact of tabloid newspapers. Interrogating contemporary theory, the authors shed new light on how identities are constructed through the media, and provide case studies that illustrate the complex process of identity renegotiation taking place currently in post-apartheid South Africa. The contributors include established scholars as well as many new voices. Collectively, they represent some of South Africa’s finest media analysts pooling skills to grapple with one of the country’s most vexing issues: who are we?

For teachers, students and anyone else interested in questions of media, race, power and gender, as well as the manner in which new identities are created and old ones mutate, much of interest will be found within the contributions to this important collection.

Editors Adrian Hadland, Eric Louw, Simphiwe Sesanti, Herman Wasserman
Publisher Human Sciences Research Council Press, 2008
ISBN 07969-2202-0, 978-07969-2202-1
Pages 416

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Ellen Propper Mickiewicz: Television, Power, and the Public in Russia (2008)

The Russian media are widely seen to be increasingly controlled by the government. Leaders buy up dissenting television channels and pour money in as fast as it haemorrhages out. As a result, TV news has become narrower in scope and in the range of viewpoints which it reflects: leaders demand assimilation and shut down dissenting stations. Using original and extensive focus group research and new developments in cognitive theory, Ellen Mickiewicz unveils a profound mismatch between the complacent assumption of Russian leaders that the country will absorb their messages, and the viewers on the other side of the screen. This is the first book to reveal what the Russian audience really thinks of its news and the mental strategies they use to process it. The focus on ordinary people, rather than elites, makes a strong contribution to the study of post-communist societies and the individual’s relationship to the media.

• Uses new methods to ascertain the role of television in the lives of the Russian public • Analyses viewers’ reactions to officially controlled television programs, and argues that they are not duped by it • Discusses the loss of diversity following the Kremlin’s decision to close down commercial channels and the resulting effects on the development of democracy in Russia

Publisher Cambridge University Press, 2008
ISBN 0521888565, 9780521888561
Length 212 pages

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