Bruno Latour, Vincent Antonin Lépinay: The Science of Passionate Interests: An Introduction to Gabriel Tarde’s Economic Anthropology (2009)

25 October 2010, dusan

“How can economics become genuinely quantitative? This is the question that French sociologist Gabriel Tarde tackled at the end of his career, and in this pamphlet, Bruno Latour and Vincent Antonin Lépinay offer a lively introduction to the work of the forgotten genius of nineteenth-century social thought. Tarde’s solution was in total contradiction to the dominant views of his time: to quantify the connections between people and goods, you need to grasp “passionate interests.” In Tarde’s view, capitalism is not a system of cold calculations—rather it is a constant amplification in the intensity and reach of passions. In a stunning anticipation of contemporary economic anthropology, Tarde’s work defines an alternative path beyond the two illusions responsible for so much modern misery: the adepts of the Invisible Hand and the devotees of the Visible Hand will learn how to escape the sterility of their fight and recognize the originality of a thinker for whom everything is intersubjective, hence quantifiable.

At a time when the regulation of financial markets is the subject of heated debate, Latour and Lépinay provide a valuable historical perspective on the fundamental nature of capitalism.”

Publisher Prickly Paradigm Press, Chicago, 2009
Volume 37 of Paradigm
ISBN 0979405777, 9780979405778
100 pages

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SubStance journal 112: Italian Post-Workerist Thought (2007)

10 October 2010, dusan

SubStance is an interdisciplinary journal for discourses converging upon literature from a variety of fields, including philosophy, the social science, science, and the arts.

Issue 112 (Volume 36, Number 1), 2007
Special Issue: Italian Post-Workerist Thought
Edited by: Max Henninger, Giuseppina Mecchia, and Timothy S. Murphy

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Douglas Rushkoff: Life Inc.: How the World Became a Corporation and How to Take It Back (2009)

14 November 2009, dusan

In Life Inc., award-winning writer, documentary filmmaker, and scholar Douglas Rushkoff traces how corporations went from being convenient legal fictions to being the dominant fact of contemporary life. Indeed, as Rushkoff shows, most Americans have so willingly adopted the values of corporations that they’re no longer even aware of it.

This fascinating journey, from the late Middle Ages to today, reveals the roots of our debacle. From the founding of the first chartered monopoly to the branding of the self; from the invention of central currency to the privatization of banking; from the birth of the modern, self-interested individual to his exploitation through the false ideal of the single-family home; from the Victorian Great Exhibition to the solipsism of MySpace–the corporation has infiltrated all aspects of our daily lives. Life Inc. exposes why we see our homes as investments rather than places to live, our 401(k) plans as the ultimate measure of success, and the Internet as just another place to do business.

Most of all, Life Inc. shows how the current financial crisis is actually an opportunity to reverse this six-hundred-year-old trend and to begin to create, invest, and transact directly rather than outsource all this activity to institutions that exist solely for their own sakes.

Corporatism didn’t evolve naturally. The landscape on which we are living–the operating system on which we are now running our social software–was invented by people, sold to us as a better way of life, supported by myths, and ultimately allowed to develop into a self-sustaining reality. It is a map that has replaced the territory.

Rushkoff illuminates both how we’ve become disconnected from our world and how we can reconnect to our towns, to the value we can create, and, mostly, to one another. As the speculative economy collapses under its own weight, Life Inc. shows us how to build a real and human-scaled society to take its place.

Publisher Random House, 2009
ISBN 1400066891, 9781400066896
Length 274 pages

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