Inside the Cave: Obama’s Digital Campaign (2012)

27 December 2012, dusan

Inside the Cave is an in-depth look at the digital, technology, and analytics operations of the President Obama’s re-election campaign. Engage Research compiled insights, data, and anecdotes from hundreds of news stories, blog posts, conference presentations, and conversations into a single presentation.

Publisher Engage Research, December 2012
93 pages
via pht

commentary (Mashable.com)
When the Nerds Go Marching In (Alexis Madrigal, The Atlantic)

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