Nada Švob-Đokić (ed.): The Emerging Creative Industries in Southeastern Europe (2005)

The book The Emerging Creative Industries in Southeastern Europe is a collection of papers that resulted from the postgraduate course Managing Cultural Transitions: Southeastern Europe – The Impact of Creative Industries, organized by the Department for Culture and Communication of the Institute for International Relations, Zagreb, and held at the Inter-University Centre in Dubrovnik, 8-15 May 2005. The book gathers contributions by 11 authors who analyze creative industries and cultural cooperation in South East Europe, through three chapters: Creative Industries in Southeastern Europe; Cultural Exchange and Cooperation in Southeastern Europe and Cultural Cooperation Contexts.

The creative industries or, rather, culture industries as they appeared in the Southeastern European countries, stem from the tradition of industrial and market-oriented cultural production taken to be low culture or even kitsch cultural production, undermined during the times of socialism. In the transition period these industries became more associated with the ideas of modernization and technological progress, and strongly prompted by imports of cultural consumerism based on pop cultural products. It became clearly visible that small-scale cultural industries and productions might be both economically and culturally reasonable if supported by regionalist ideas and intra-regional cultural cooperation, which might, perhaps, establish links among small and very diverse Southeastern European cultures. However, the influence of large transnational corporations, which are turning the region into a part of the global cultural market, has not yet been undermined.

In The Emerging Creative Industries in Southeastern Europe authors from the region add a new dimension to this discussion and show how the Southeast European transitional societies, at best “mixed societies” undergoing different types of the modernization process, may react to challenges relating to the development of creative industries and creative economies. The authors clearly stress that in spite of numerous commonalities, the differences between countries in the region, and also within them, may still produce very different reactions to the challenge of creative industries and the markets they may be cultivating.

Collection of papers from the course
Managing Cultural Transitions: Southeastern Europe – The Impact of Creative Industries
Inter-University Centre, Dubrovnik, 8 – 15 May 2005
Edited by Nada Švob-Đokić
Culturelink Joint Publications Series No. 8
Institute for International Relations
Zagreb, 2005
ISBN 953-6096-37-4

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