Chris Anderson: The Long Tail: Why the Future of Business is Selling Less of More (2006/2008)

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.

The book examines how, thanks to a drop in the cost of reaching consumers, the marketplace is changing from a one-size-fits-all model to an abundance of variety to appeal to consumers who want more of a choice, and can get it thanks to the commercial viability of distribution, manufacturing, and marketing.

Publisher Hyperion, 2006
ISBN 978-1-4013-8725-9
Length 268 pages

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