Mark Andrejevic: Reality TV: The Work of Being Watched (2004)
Filed under book | Tags: · audience, mass media, public broadcasting, reality tv, television

Drawing on cultural theory and interviews with fans, cast members and producers, this book places the reality TV trend within a broader social context, tracing its relationship to the development of a digitally enhanced, surveillance-based interactive economy and to a savvy mistrust of mediated reality in general. Surveying several successful reality TV formats, the book links the rehabilitation of “Big Brother” to the increasingly important economic role played by the work of being watched. The author enlists critical social theory to examine how the appeal of “the real” is deployed as a pervasive but false promise of democratization.
Publisher Rowman & Littlefield, 2004
Series: Critical Media Studies: Institutions, Politics, and Culture
ISBN 0742527484, 9780742527485
Length 253 pages
Myung-Jin Park, James Curran (eds.): De-Westernizing Media Studies (2000)
Filed under book | Tags: · apartheid, audience, corporatism, democracy, mass media, media studies, public broadcasting, television

De-Westernizing Media Studies brings together leading media critics from around the world to address central questions in the study of the media. How do the media connect to power in society? Who and what influence the media? How is globalization changing both society and the media?
Publisher Routledge, 2000
Communication and Society series
ISBN 0415193958, 9780415193955
342 pages
Thomas Doherty: Cold War, Cool Medium: Television, McCarthyism, and American Culture (2003)
Filed under book | Tags: · cold war, film, history, mass media, politics, public broadcasting, television, united states

Conventional wisdom holds that television was a co-conspirator in the repressions of Cold War America, that it was a facilitator to the blacklist and handmaiden to McCarthyism. But Thomas Doherty argues that, through the influence of television, America actually became a more open and tolerant place. Although many books have been written about this period, Cold War, Cool Medium is the only one to examine it through the lens of television programming.
To the unjaded viewership of Cold War America, the television set was not a harbinger of intellectual degradation and moral decay, but a thrilling new household appliance capable of bringing the wonders of the world directly into the home. The “cool medium” permeated the lives of every American, quickly becoming one of the most powerful cultural forces of the twentieth century. While television has frequently been blamed for spurring the rise of Senator Joseph McCarthy, it was also the national stage upon which America witnessed—and ultimately welcomed—his downfall. In this provocative and nuanced cultural history, Doherty chronicles some of the most fascinating and ideologically charged episodes in television history: the warm-hearted Jewish sitcom The Goldbergs; the subversive threat from I Love Lucy; the sermons of Fulton J. Sheen on Life Is Worth Living; the anticommunist series I Led 3 Lives; the legendary jousts between Edward R. Murrow and Joseph McCarthy on See It Now; and the hypnotic, 188-hour political spectacle that was the Army-McCarthy hearings.
By rerunning the programs, freezing the frames, and reading between the lines, Cold War, Cool Medium paints a picture of Cold War America that belies many black-and-white clichés. Doherty not only details how the blacklist operated within the television industry but also how the shows themselves struggled to defy it, arguing that television was preprogrammed to reinforce the very freedoms that McCarthyism attempted to curtail.
Publisher Columbia University Press, 2003
ISBN 0231129521, 9780231129527
305 pages
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