Douglas Rushkoff: Media virus!: Hidden Agendas in Popular Culture (1996)

Bold, daring, and provocative, Media Virus! examines the intricate ways in which popular media both manipulate and are manipulated by those who know how to tap into their power. Douglas Rushkoff shows that where there’s a wavelength, there’s a way to “infect” those on it – from the subtly, but intentionally, subversive signals broadcast by shows like “The Simpsons,” to the O.J. media frenzy surrounding the Nicole Brown Simpson murder case, chase, and trial. What does it all mean? Unless you’ve been living in a cave that isn’t cable-ready, you’re already infected with the media virus. But don’t worry, it won’t make you sick. It will make you think.

Publisher Ballantine Books, 1996
ISBN 0345397746, 9780345397744
Length 344 pages

Keywords and phrases
memes, meta-media, Ren & Stimpy, counterculture, smart drugs, Beavis and Butt-head, Negativland, L.A. Law, zines, Futureculture, Swamp Thing, Rodney King, Amy Fisher, Genesis P-Orridge, cyberpunk, Ice-T, flyposters, R. U. Sirius, Willie Horton, NYPD Blue

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