Jan Tschichold: The New Typography: A Handbook for Modern Designers (1928/1995)

“Since its initial publication in Berlin in 1928, Jan Tschichold’s The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier’s Toward a New Architecture has long held among architects.

The book’s legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold’s original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, The New Typography remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.”

First published in German as Die neue Typographie: Ein Handbuch für Zeitgemäss Schaffende, Bildungs verband der Deutschen Buchdrucker, 1928.

Translated by Ruari McLean
With an Introduction by Robin Kinross
Publisher University of California Press, 1995
A Centennial Book
Weimar and Now: German Cultural Criticism series, 8
236 pages
via Jindra Kratochvil

Review: Victor Margolin (Print 1996).

Publisher

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