Marshall McLuhan, Quentin Fiore: The Medium is the Massage: An Inventory of Effects (1967–) [EN, ES, PT]
Filed under book | Tags: · alphabet, global village, mass media, media, media theory, print, radio, technology, television
“Marshall McLuhan is the man who predicted the all-pervasive rise of the modern mass media. Blending text, image and photography, his 1960s classic The Medium is the Massage illustrates how the growth of tech no logy utterly reshapes society, personal lives and sensory perceptions, so that we are effectively shaped by the means we use to communicate. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media ‘global village’, have proved decades ahead of their time.” (from the back cover)
Originally published in 1967 by Bantam Books
Produced by Jerome Agel
Publisher Penguin, 2008
ISBN 9780141035826
159 pages
The Medium is the Massage (English, 1967/2008, 10 MB, updated on 2017-4-24)
El medio es el masaje (Spanish, trans. León Mirlas, 1969, 10 MB, added on 2015-1-8)
O meio são as massa-gens (Portuguese, trans. Ivan Pedro de Martins, 1969, 16 MB, added on 2015-1-8)
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