Don Tapscott: Grown Up Digital: How the Net Generation is Changing Your World (2008)
Filed under book | Tags: · business, facebook, internet, myspace, social science, technology, web 2.0, youth, youtube
Chances are you know a person between the ages of 11 and 30. You’ve seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They’re the first generation to have literally grown up digital–and they’re part of a global cultural phenomenon that’s here to stay.
A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.
Publisher McGraw-Hill Professional, 2008
ISBN 0071508635, 9780071508636
Length 368 pages
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