Ulises Ali Mejias: Off the Network: Disrupting the Digital World (2013)

The digital world profoundly shapes how we work and consume and also how we play, socialize, create identities, and engage in politics and civic life. Indeed, we are so enmeshed in digital networks—from social media to cell phones—that it is hard to conceive of them from the outside or to imagine an alternative, let alone defy their seemingly inescapable power and logic. Yes, it is (sort of) possible to quit Facebook. But is it possible to disconnect from the digital network—and why might we want to?

Off the Network is a fresh and authoritative examination of how the hidden logic of the Internet, social media, and the digital network is changing users’ understanding of the world—and why that should worry us. Ulises Ali Mejias also suggests how we might begin to rethink the logic of the network and question its ascendancy. Touted as consensual, inclusive, and pleasurable, the digital network is also, Mejias says, monopolizing and threatening in its capacity to determine, commodify, and commercialize so many aspects of our lives. He shows how the network broadens participation yet also exacerbates disparity—and how it excludes more of society than it includes.

Uniquely, Mejias makes the case that it is not only necessary to challenge the privatized and commercialized modes of social and civic life offered by corporate-controlled spaces such as Facebook and Twitter, but that such confrontations can be mounted from both within and outside the network. The result is an uncompromising, sophisticated, and accessible critique of the digital world that increasingly dominates our lives.

Publisher University of Minnesota Press, 2013
Electronic Mediations series, Volume 41
Creative Commons Attribution NonCommercial NoDerivs License
ISBN 0816679002, 9780816679003
193 pages

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Tony D. Sampson: Virality: Contagion Theory in the Age of Networks (2012)

“In this thought-provoking work, Tony D. Sampson presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions, Virality does not restrict itself to biological analogies and medical metaphors. It instead points toward a theory of contagious assemblages, events, and affects. For Sampson, contagion is not necessarily a positive or negative force of encounter; it is how society comes together and relates.

Sampson argues that a biological knowledge of contagion has been universally distributed by way of the rhetoric of fear in the antivirus industry and other popular discourses surrounding network culture. This awareness is also detectable in concerns over too much connectivity, such as problems of global financial crisis and terrorism. Sampson’s “virality” is as established as that of the biological meme and microbe but is not understood through representational thinking expressed in metaphors and analogies. Rather, Sampson interprets contagion theory through the social relationalities first established in Gabriel Tarde’s microsociology and subsequently recognized in Gilles Deleuze’s ontological worldview.

According to Sampson, the reliance on representational thinking to explain the social behavior of networking—including that engaged in by nonhumans such as computers—allows language to overcategorize and limit analysis by imposing identities, oppositions, and resemblances on contagious phenomena. It is the power of these categories that impinges on social and cultural domains. Assemblage theory, on the other hand, is all about relationality and encounter, helping us to understand the viral as a positively sociological event, building from the molecular outward, long before it becomes biological.”

Publisher University of Minnesota Press, 2012
ISBN 0816670056, 9780816670055
235 pages

Review: Jussi Parikka (Theory, Culture & Society)
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Culture Machine, 14: Platform Politics (2013)

This special issue explores how digital platforms can be understood, leveraged and contested in an age when the ‘platform’ is coming to supplant the open Web as the default digital environment.

Platforms can be characterized as resting on already existing networked communication systems, but also as developing discreet spaces and affordances, often using ‘apps’ to circumvent any need to access them via the Internet or Web. Papers in this issue explore the nature and distinctive aspects of the ‘platform’: as something that can be positioned as more than just a neutral space of communication; and as a complex technology with distinct affordances that have powerful political, economic and social interests at stake. In this respect the platform constitutes a zone of contestation between, for example, different formations and configurations of capital; social movements; new kinds of activist networks; open source and proprietary software design. Platforms also constitute spaces of struggle between mass movements and governments, users and the extractors of value, visibility and invisibility: witness the various debates over the role of ‘social media’ in the Arab Spring, anti-austerity, student and occupy movements. Such struggles entail a compelling intersection between technology and design, capital, multitude, the democratization of technology and ‘subversive rationalization’.

The platform represents not just a question of software and control, then; it also connects to wider social struggles in the sense that ‘platform’ can refer to a ‘political platform’, and can thus take on the agenda setting or framing role of political discourse more generally. Accordingly, this special issue looks to understand ‘platform politics’ as a broad social assemblage, complex or form of life. Linking particular platforms across the molecular and molar, it thinks about platform politics as a distinct new context of power operating at the intersection of technological development, software design, cognitive/communicative capitalism, new forms of social movement and resistance, and the attempts to contain them by the exiting democracies. (adapted from call for papers for this issue)

Edited by Joss Hands, Greg Elmer and Ganaele Langlois
Publisher Open Humanities Press, 2013
Open Access
ISSN 1465-4121

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