Ellen Mickiewicz: Split Signals: Television and Politics in the Soviet Union (1990)

Television has changed drastically in the Soviet Union over the last three decades. In 1960, only five percent of the population had access to TV, but now the viewing population has reached near total saturation. Today’s main source of information in the USSR, television has become Mikhail Gorbachev’s most powerful instrument for paving the way for major reform.

Containing a wealth of interviews with major Soviet and American media figures and fascinating descriptions of Soviet TV shows, Ellen Mickiewicz’s wide-ranging, vividly written volume compares over one hundred hours of Soviet and American television, covering programs broadcast during both the Chernenko and Gorbachev governments. Mickiewicz describes the enormous significance and popularity of news programs and discusses how Soviet journalists work in the United States. Offering a fascinating depiction of the world seen on Soviet TV, she also explores the changes in programming that have occurred as a result of glasnost.

Publisher Oxford University Press US, 1990
ISBN 0195063198, 9780195063196
304 pages

Publisher
Google books

PDF (16 MB, updated on 2014-4-27)

Patrick Barwise, A. S. C. Ehrenberg: Television and Its Audience (1988)

This book by two leading experts takes a look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world.

The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience ‘segmentation’; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed.

The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.

Publisher Sage Publications, 1988
ISBN 0803981546, 9780803981546
206 pages

publisher
google books

PDF (updated on 2013-3-28)

Video For Change. A Guide For Advocacy And Activism (2005)

Pictures from Abu Ghraib showed the power of the amateur image to grab the world’s attention. The Asian tsunami, caught on camcorder, brought home the reality of what had happened more than any news report ever could. Around the world the increasing availability and affordability of technology has fuelled the world of social justice video activism. Film-making — at its best — has the power to change the way people think, and create real social change, and now the tools to do it are more accessible than ever before. This book shows how activists and human rights campaigners can harness the power of images and stories for their own purposes — it’s a step-by-step guide to the handicam revolution.

Written by leading video activists, and staff of the world-renowned human rights organization WITNESS, this practical handbook will appeal to experienced campaigners as well as aspiring video activists. It combines a comprehensive analysis of what’s going on in this growing global field with a how-to primer to doing it yourself.

Video for Change is packed with real-life stories from the fray, how-to guidance, and easy-to-use exercises. Clear and accessible, it provides a crash course in the basics of social justice video documentation and advocacy. The authors cover every aspect of filmmaking from technical guidance to strategic and ethical issues, making it indispensable for both amateur and professional filmmakers.

Readers are shown how to plan, film, edit and distribute; they are shown how to adopt an effective strategy so that their video makes a difference. The book is unique in that it also covers the practical ethics and responsibilities of social justice video-work and offers a global range of real-life stories to learn from.

Edited by Sam Gregory, Gillian Caldwell, Ronit Avni, Thomas Harding
Preface by Peter Gabriel
Published by Pluto Press, 2005
ISBN: 9780745324128
344 pages

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