Elizabeth Losh: Virtualpolitik: An Electronic History of Government Media-Making in a Time of War, Scandal, Disaster, Miscommunication, and Mistakes (2009)

14 November 2009, dusan

Filed under book | Tags: · blogging, hypertext, marketing, mass media, p2p, politics, video games, viral marketing, virtual communities

Today government agencies not only have official Web sites but also sponsor moderated chats, blogs, digital video clips, online tutorials, videogames, and virtual tours of national landmarks. Sophisticated online marketing campaigns target citizens with messages from the government—even as officials make news with digital gaffes involving embarrassing e-mails, instant messages, and videos. In Virtualpolitik, Elizabeth Losh closely examines the government’s digital rhetoric in such cases and its dual role as media-maker and regulator. Looking beyond the usual focus on interfaces, operations, and procedures, Losh analyzes the ideologies revealed in government’s digital discourse, its anxieties about new online practices, and what happens when officially sanctioned material is parodied, remixed, or recontextualized by users.

Losh reports on a video game that panicked the House Intelligence Committee, pedagogic and therapeutic digital products aimed at American soldiers, government Web sites in the weeks and months following 9/11, PowerPoint presentations by government officials and gadflies, e-mail as a channel for whistleblowing, digital satire of surveillance practices, national digital libraries, and computer-based training for health professionals.

Losh concludes that the government’s virtualpolitik—its digital realpolitik aimed at preserving its own power—is focused on regulation, casting as criminal such common online activities as file sharing, videogame play, and social networking. This policy approach, she warns, indefinitely postpones building effective institutions for electronic governance, ignores constituents’ need to shape electronic identities to suit their personal politics, and misses an opportunity to learn how citizens can have meaningful interaction with the virtual manifestations of the state.

Publisher MIT Press, 2009
ISBN 0262123045, 9780262123044
416 pages

Publisher
Google books

PDF (updated on 2014-9-14)

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