Chris Anderson: Free: The Future of a Radical Price (2009)
Filed under book | Tags: · business, economy, marketing, money
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as “Freemium,” this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It’s a business strategy that is essential to a company’s successful future.
Publisher Hyperion Books, 2009
ISBN 978-1-4013-9451-6
Length 274 pages
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Manuel Castells: The Power of Identity: The Information Age: Economy, Society, and Culture, 2nd ed. (2009)
Filed under book | Tags: · economy, globalisation, identity, information society, network culture, networks, politics, social movements, technology, terrorism, women
In this second volume of The Information Age trilogy, with an extensive new preface following the recent global economic crisis, Manuel Castells deals with the social, political, and cultural dynamics associated with the technological transformation of our societies and with the globalization of the economy.
* Extensive new preface examines how dramatic recent events have transformed the socio-political landscape of our world
* Applies Castells’ hypotheses to contemporary issues such as Al Qaeda and global terrorist networks, American unilateralism and the crisis of political legitimacy throughout the world
* A brilliant account of social, cultural, and political conflict and struggle all over the world
* Analyzes the importance of cultural, religious, and national identity as sources of meaning for people, and its implications for social movement
* Throws new light on the dynamics of global and local change
Publisher John Wiley and Sons, 2009
Information Age Series, Manuel Castells
ISBN 1405196874, 9781405196871
Length 584 pages
Kevin Kelly: New Rules for the New Economy. 10 Radical Strategies for a Connected World (1999)
Filed under book | Tags: · economy, networks, technology
Forget supply and demand. Forget computers. The old rules are broken. Today, communication, not computation, drives change. We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new economic order, success flows primarily from understanding networks, and networks have their own rules. In New Rules for the New Economy, Kelly presents ten fundamental principles of the connected economy that invert the traditional wisdom of the industrial world.
Succinct and memorable, New Rules explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of business — both low and high tech — all over the world. More than an overview of new economic principles, it prescribes clear and specific strategies for success in the network economy. For any worker, CEO, or middle manager, New Rules is the survival kit for the new economy.
Publisher Penguin Books, 1999
ISBN 014028060X, 9780140280609
Length 179 pages