Alessandro Colizzi: Bruno Munari and the Invention of Modern Graphic Design in Italy, 1928-1945 (2011)

“Despite the difficult political conditions under the Fascist regime, Italy saw its own modernist wave hit the commercial arts in the 1930s, resulting from a complex interplay of factors as diverse as the weight of Futurism, the rise of advertising, and the debate surrounding Rationalist architecture. This research examines Bruno Munari’s work as a graphic designer from the late 1920s to mid-1940s, with the aim of understanding the emergence and characteristics of the modernist trend in Italian graphic design. Taking shape in Milan, this original ‘design culture’ eclectically brought together two quite different strains of Modernity: a local tradition represented by the Futurist avant-garde, and a European tradition associated with Constructivism. Munari (1907–1998) worked simultaneously as painter and as advertising designer: he debuted with the Futurists, whose broader cultural reach he shared, while also remaining open to other currents—such as Dadaism and Surrealism—and ultimately aligned himself with a more Abstractionist stance. Insofar as he was an exponent of the new advertising profession, his design work also reflects its evolution, mixed references, aspirations, and limits. Concentrating on Munari’s stylistic development, the study seeks to explore the interaction between the Futurist visual vocabulary and conceptions coming from architecture, photography, abstract painting, and functionalist typography trickling in from central and northern Europe. Hence, the discussion positions the designer in his time and place, concentrating as much on the artefacts as on the broader cultural framework. Secondly, the study attempts to assess Munari’s reputation against a body of exemplary work, based on firsthand documentation. It is the first extensive, detailed record of Munari’s graphic design output, and as such provides a substantial base for a full understanding of his œuvre. While Munari’s evolution is dealt with chronologically, the analysis of his graphic works highlights key areas of visual interest, offering a cross reading that sheds light on their underlying poetics, themes, and formal attributes. In its trajectory, Munari’s wide-ranging graphic design work shows how modernist ideas were received and assimilated in the Milanese environment of the 1930s, as well as the shift in conceptions of the graphic design profession—from one related to avant-garde art practice to a Modern one, based on rational idioms. The roots of modern Italian graphic design, which fully emerged after 1945, can be traced to this heterogeneous legacy—and it is no coincidence that Munari became one of the fields’ leading exponents.” (Abstract)

Doctoral Thesis
Faculty of Humanities, Leiden University Academy of Creative and Performing Arts
Promotor: G. Unger
Co-promotor: T.M. Eliëns

Publisher

PDF (Works section missing)
PDFs

Margret Kentgens-Craig: The Bauhaus and America: First Contacts, 1919-1936 (1999)

The Bauhaus school was founded in Weimar in 1919 by the German architect Walter Gropius, moved to Dessau in 1925 and to Berlin in 1932, and was dissolved in 1933 by Ludwig Mies van der Rohe under political duress. Although it existed for a mere fourteen years and boasted fewer than 1,300 students, its influence is felt throughout the world in numerous buildings, artworks, objects, concepts, and curricula.

After the Bauhaus’s closing in 1933, many of its protagonists moved to the United States, where their acceptance had to be cultivated. The key to understanding the American reception of the Bauhaus is to be found not in the émigré success stories or the famous 1938 Bauhaus exhibition at the Museum of Modern Art, but in the course of America’s early contact with the Bauhaus. In this book Margret Kentgens-Craig shows that the fame of the Bauhaus in America was the result not only of the inherent qualities of its concepts and products, but also of a unique congruence of cultural supply and demand, of a consistent flow of information, and of fine-tuned marketing. Thus the history of the American reception of the Bauhaus in the 1920s and 1930s foreshadows the patterns of fame-making that became typical of the post-World War II art world. The transfer of artistic, intellectual, and pedagogical concepts from one cultural context to another is a process of transformation and integration. In presenting a case study of this process, the book also provides fresh insights into the German-American cultural history of the period from 1919 to 1936.

Publisher MIT Press, 1999
ISBN 026211237X, 9780262112376
283 pages

publisher
google books

PDF (updated on 2012-7-31)