Chris Anderson: The Long Tail: Why the Future of Business is Selling Less of More (2006/2008)
Filed under book | Tags: · business, economics, internet, marketing
In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.
The book examines how, thanks to a drop in the cost of reaching consumers, the marketplace is changing from a one-size-fits-all model to an abundance of variety to appeal to consumers who want more of a choice, and can get it thanks to the commercial viability of distribution, manufacturing, and marketing.
Publisher Hyperion, 2006
ISBN 978-1-4013-8725-9
Length 268 pages
Chris Anderson: Free: The Future of a Radical Price (2009)
Filed under book | Tags: · business, economy, marketing, money
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as “Freemium,” this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It’s a business strategy that is essential to a company’s successful future.
Publisher Hyperion Books, 2009
ISBN 978-1-4013-9451-6
Length 274 pages
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Alfred D Chandler jr.: Inventing the Electronic Century: The Epic Story of the Consumer Electronics and Computer Industries (2001/2005)
Filed under book | Tags: · business, computer industry, consumer electronics, consumer electronics industry, history of technology, technology
Consumer electronics and computers redefined life and work in the twentieth century. In Inventing the Electronic Century, Pulitzer Prize-winning business historian Alfred D. Chandler, Jr. traces their origins and worldwide development. From electronics prime mover RCA in the 1920s to Sony and Matsushita’s dramatic rise in the 1970s; from IBM’s dominance in computer technology in the 1950s to Microsoft’s stunning example of the creation of competitive advantage, this masterful analysis is essential reading for every manager and student of technology.
With the assistance of Takashi Hikino, Andrew Von Nordenflycht
Publisher Harvard University Press, 2005
Volume 47 of Harvard studies in business history
ISBN 0674018052, 9780674018051
Length 321 pages