Bernard Girard: The Google Way: How One Company Is Revolutionizing Management as We Know It (2009)
Filed under book | Tags: · business, google, management, search
Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again—the way we work, how organizations are controlled, and how employees are managed.
Management consultant Bernard Girard has been analyzing Google since its founding in 1998, and now in The Google Way, he explores Google’s innovations in depth—many of which are far removed from the best practices taught at the top business schools.
As you read, you’ll see how much of Google’s success is due to its focus on users and automation. You’ll also learn how eCommerce has profoundly changed the relationship between businesses and their customers, for the first time giving customers an important role to play in a major corporation’s growth. Finally, Girard speculates about the limits of Google’s business model and discusses the challenges it will face as it continues to grow.
Publisher No Starch Press, 2009
ISBN 1593271840, 9781593271848
Length 247 pages
Gerd Leonhard: Music 2.0 (2008)
Filed under book | Tags: · business, filesharing, music, p2p, web 2.0
Music2.0 is a hard-hitting, provocative and inspiring collection of essays and blog posts on the future of the music industry. The book continues and expands on the ideas and models presented in the book “The Future of Music”, which has become a must-read work within the music industry.
Music2.0 describes what the next generation of music companies will look like and the new principles that will define the next iteration of the music business.
Music2.0 presents the best of Gerd’s writings from the past four years. As you move from 2003 to 2007 in the book, the evolution of various ideas and expressions can clearly be observed.
cc Gerd Leonhard, 2008
This work is licensed under a Creative Commons Attribution-Noncommercial-NoDerivate Works 3.0 license