Filed under book | Tags: · attention, attention economy, censorship, democracy, facebook, google, internet, knowledge, pagerank, privacy, search, web
Search engines have become a key part of our everyday lives. Yet while much has been written about how to use search engines and how they can be improved, there has been comparatively little exploration of what the social and cultural effects might be. Like all technologies, search engines exist within a larger political, cultural, and economic environment. This volume aims to redress this balance and to address crucial questions such as:
* How have search engines changed the way we organize our thoughts about the world, and how we work?
* What are the ‘search engine wars’, what do they portend for the future of search, and who wins or loses?
* To what extent does political control of search engines, or the political influence of search engines, affect how they are used, misused, and regulated?
* Does the search engine help shape our identities and interactions with others, and what implications does this have for privacy?
Informed members of the information society must understand the social contexts in which search engines have been developed, what that development says about us as a society, and the role of the search engine in the global information environment. This book provides the perfect starting point.
Publisher Polity, 2008
Digital Media and Society series
ISBN 0745642152, 9780745642154
Filed under journal | Tags: · attention, attention economy, floss, labour, networks, production, software
“This issue of Culture Machine sets itself two interrelated tasks in response to the scope and implications of these interrelated positions concerning attention, consciousness, culture, economics and politics. Firstly, it interrogates the notion of attention as it is elaborated in approaches to the attention economy and to media as forms of attention capture. The essays by three leading contributors to thinking in and around these themes, Bernard Stiegler, Tiziana Terranova, and Jonathan Beller, have such an interrogation as their principal task. They develop different, overlapping and sometimes contrasting perspectives on how a critical reposing of the question of attention might reframe its purchase on the central themes of the relation between interiority and exteriority, minds and media, economics and culture. The interview with Michel Bauwens, and the essays by Ben Roberts and Sy Taffel, are also working toward this end in that they identify various limitations and exclusions of the predominant articulation of the attention economy and move toward alternative, more productive, ethical or socially just formulations.
The second task of this issue is pursued in the essays of Tania Bucher, Martin Thayne, Rolien Hoyng and the three contributions to the additional section of the issue. These three – from Ruth Catlow, Constance Fleuriot and Bjarke Liboriussen – represent less scholarly but no less acute strategic inquiries into the thinking and re-making of what Stiegler calls attentional technics. Together, these contributions address particular instantiations of media forms, design practices and phenomena – from Facebook and Second Life to pervasive media design and Istanbul’s digitally mediated City of European Culture project – as a way of exploring and critically inflecting the implementation of the attention economy. This second mode moves from material phenomena to theoretical analysis and critique, while the first goes the other way. As we have argued, however, the necessity of the traffic between them is a central tenet of how we endeavour to pay attention to contemporary digital technoculture in this issue.” (from the introduction)
Edited by Patrick Crogan and Samuel Kinsley
Part of Open Humanities Press
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Filed under book | Tags: · attention economy, biopolitics, business, capital, economy, financial crisis, language, theory of value
The Swiss-Italian economist Christian Marazzi is one of the core theorists of the Italian postfordist movement, along with Antonio Negri, Paolo Virno, and Bifo (Franco Berardi). But although his work is often cited by scholars (particularly by those in the field of “Cognitive Capitalism”), his writing has never appeared in English. This translation of his most recent work, Capital and Language (published in Italian in 2002), finally makes Marazzi’s work available to an English-speaking audience.
Capital and Language takes as its starting point the fact that the extreme volatility of financial markets is generally attributed to the discrepancy between the “real economy” (that of material goods produced and sold) and the more speculative monetary-financial economy. But this distinction has long ceased to apply in the postfordist New Economy, in which both spheres are structurally affected by language and communication. In Capital and Language Marazzi argues that the changes in financial markets and the transformation of labor into immaterial labor (that is, its reliance on abstract knowledge, general intellect, and social cooperation) are just two sides of the same coin.
Capital and Language focuses on the causes behind the international economic and financial depression of 2001, and on the primary instrument that the U.S. government has since been using to face them: war. Marazzi points to capitalism’s fourth stage (after mercantilism, industrialism, and the postfordist culmination of the New Economy): the “War Economy” that is already upon us.
Marazzi offers a radical new understanding of the current international economic stage and crucial post-Marxist guidance for confronting capitalism in its newest form. Capital and Language also provides a warning call to a Left still nostalgic for a Fordist construct—a time before factory turned into office (and office into home), and before labor became linguistic.
Introduction by Michael Hardt
Translated by Gregory Conti
Originally published in Italian by DeriveApprodi, 2002
Publisher Semiotext(e), 2008
Semiotext(e) / Foreign Agents series
ISBN 1584350679, 9781584350675
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Filed under book | Tags: · attention economy, capitalism, music, noise, sound recording
This book, Noise & Capitalism, is a tool for understanding the situation we are living through, the way our practices and our subjectivities are determined by capitalism. It explores contemporary alienation in order to discover whether the practices of improvisation and noise contain or can produce emancipatory moments and how these practices point towards social relations which can extend these moments.
If the conditions in which we produce our music affects our playing then let’s try to feel through them, understand them as much as possible and, then, change these conditions.
If our senses are appropriated by capitalism and put to work in an ‘attention economy’, let’s, then, reappropriate our senses, our capacity to feel, our receptive powers; let’s start the war at the membrane!
Alienated language is noise, but noise contains possibilities that may, who knows, be more affective than discursive, more enigmatic than dogmatic.
Noise and improvisation are practices of risk, a ‘going fragile’. Yet these risks imply a social responsibility that could take us beyond ‘phoney freedom’ and into unities of differing.
We find ourselves poised between vicariously florid academic criticism, overspecialised niche markets and basements full of anti-intellectual escapists. There is, afterall, ‘a Franco, Churchill, Roosevelt, inside all of us…’ yet this book is written neither by chiefs nor generals.
Here non-appointed practitioners, who are not yet disinterested, autotheorise ways of thinking through the contemporary conditions for making difficult music and opening up to the willfully perverse satisfactions of the auricular drives.
Contributors: Ray Brassier, Emma Hedditch, Matthew Hyland, Anthony Iles, Sara Kaaman, Mattin, Nina Power, Edwin Prévost, Bruce Russell, Matthieu Saladin, Howard Slater, Csaba Toth, Ben Watson.
The distribution of this book is going to be done by trading:
If you are an artist, musician, writer or engage in any creative activity, we would very much appreciate that you send a sample of your work as a form of exchange for the book. Otherwise you can write a critical response to the book and send it to Arteleku.
If you are a distributor or a label or a publisher and you want to get copies of the book for distribution, you can send single copies of different books, zines or records in exchange and Arteleku will send you copies of the book in return.
Any material sent to Arteleku will become part of Arteleku’s library and people will have free access to this material.
Post: Arteleku, Kristobaldegi 14 (o nuevo P. Ainzieta), Loiola Auzoa, 20014 Donostia – San Sebastián (Spain).
Email: arteleku at gipuzkoa dot net
Arteleku might take some time to reply and to send the books but they will do it as soon as they can.
Publisher: Arteleku Audiolab (Kritika series), Donostia-San Sebastián (Gipuzkoa)
Publication date: September 2009.
Jonathan Beller: The Cinematic Mode of Production. Attention Economy and the Society of the Spectacle (2006)
Filed under book | Tags: · attention, attention economy, capitalism, cinema, film, film theory, labour, marxism, spectacle
“Cinema brings the industrial revolution to the eye,” writes Jonathan Beller, “and engages spectators in increasingly dematerialized processes of social production.” In his groundbreaking critical study, cinema is the paradigmatic example of how the act of looking has been construed by capital as “productive labor.” Through an examination of cinema over the course of the twentieth century, Beller establishes on both theoretical and historical grounds the process of the emergent capitalization of perception. This process, he says, underpins the current global economy.
By exploring a set of films made since the late 1920s, Beller argues that, through cinema, capital first posits and then presupposes looking as a value-productive activity. He argues that cinema, as the first crystallization of a new order of media, is itself an abstraction of assembly-line processes, and that the contemporary image is a politico-economic interface between the body and capitalized social machinery. Where factory workers first performed sequenced physical operations on moving objects in order to produce a commodity, in the cinema, spectators perform sequenced visual operations on moving montage fragments to produce an image.
Beller develops his argument by highlighting various innovations and film texts of the past century. These innovations include concepts and practices from the revolutionary Soviet cinema, behaviorism, Taylorism, psychoanalysis, and contemporary Hollywood film. He thus develops an analysis of what amounts to the global industrialization of perception that today informs not only the specific social functions of new media, but also sustains a violent and hierarchical global society.
Publisher University Press of New England, 2006
ISBN 1584655836, 9781584655831
review (Robert Moses Peaslee, Journal of Communication Inquiry)Comment (0)