Adrian Frutiger: Signs and Symbols: Their Design and Meaning (1978–) [EN, FR, BR-PT]

“Universally-recognized signs and symbols have always been among the most important elements of communication. By why is it that certain configurations of dot and line, and certain primary shapes, are perceived and remembered more easily than others? Taking the six faces of dice as his starting point, Frutiger writes about signs and symbols in general and the development of writing in particular. Throughout, he relates the basic principles and components of graphics to a wide range of historical, physical, linguistic and practical considerations. He embraces everything from Egyptian hieroglyphics to modern company logos in his intriguing analysis of the way that humans have always tried to express thought and communication through graphic means. This standard work is aimed at all those concerned with graphics, design, ornament and communication in general.”

Originally published as Der Mensch und seine Zeichen, 3 vols., Weiss Verlag, Dreieich, 1978-81.

English edition
Translated by Andrew Bluhm
Publisher Van Nostrand Reinhold, New York, 1989
ISBN 0442239181
360 pages

WorldCat (EN)

Signs and Symbols: Their Design and Meaning (English, trans. Andrew Bluhm, 1989, low res, 39 MB)
L’Homme et ses signes: signes, symboles, signaux (French, trans. Danielle Perret, 2nd ed., 1999/2014, 5 MB)
Sinais e símbolos: desenho, projeto e significado (BR-Portuguese, trans. Karina Jannini, 2nd ed., 1999/2007, 59 MB, added 2016-8-3)

See also Frutiger’s Type Sign Symbol, 1980.