Eintritt in ein Lebewesen. Von der sozialen Skulptur zum Plattform-Kapitalismus / Journey Into a Living Being: From Social Sculpture to Platform Capitalism (2020) [German/English]
Filed under catalogue | Tags: · art, capitalism, data, internet, platform, privacy, social media, surveillance
“In 1977, Joseph Beuys presented his installation Honey Machine at the Workplace at documenta 6, in which tubes ran into the exhibition rooms, through which honey was pumped. The work symbolized Beuys’ idea of the expanded concept of art and of social sculpture. “Everyone is an artist” is his famous motto –not because everyone can paint, dance or make music, but because we all contribute through our productivity to a collective creativity that can be weighed as real capital and societal potential, to which Beuys ascribed the formula “art = capital.” Honey as the “spiritual nutrition of the cosmos” (Beuys) is the embodiment of this collective creativity.
These days, we deliver our creative “honey” voluntarily to internet companies like Google, Facebook, Twitter, TikTok or Amazon. Computers and smartphones, online speakers and fitness wristbands upload a large portion of our data to these companies’ servers. Even rental bikes and e-scooters collect our location data. Our every click, every Like, every photo posted and every online comment is fuel for the companies of “surveillance capitalism” (Shoshana Zuboff). They use our data to sell advertising, predict our behavior, optimize their algorithms and AI, and to keep competing companies out of the market as much as possible.
The exhibition Journey Into a Living Being takes its name from a lecture Beuys gave on social sculpture at documenta. It traces the conceptual trajectory to the present, in which the internet and social media are replete with offers of creative services, but where only few reap the financial rewards. It brings together artworks spanning forty years with the aim of deciphering what has come to pass between the development of social sculpture and the rise of platform capitalism and the gig economy, and how this process is reflected in art.”
Edited by Tilman Baumgärtel
Publisher Kunstraum Kreuzberg/Bethanien, Berlin, 2020
ISBN 9783000652608, 3000652604
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