Douglas Rushkoff: Life Inc.: How the World Became a Corporation and How to Take It Back (2009)

In Life Inc., award-winning writer, documentary filmmaker, and scholar Douglas Rushkoff traces how corporations went from being convenient legal fictions to being the dominant fact of contemporary life. Indeed, as Rushkoff shows, most Americans have so willingly adopted the values of corporations that they’re no longer even aware of it.

This fascinating journey, from the late Middle Ages to today, reveals the roots of our debacle. From the founding of the first chartered monopoly to the branding of the self; from the invention of central currency to the privatization of banking; from the birth of the modern, self-interested individual to his exploitation through the false ideal of the single-family home; from the Victorian Great Exhibition to the solipsism of MySpace–the corporation has infiltrated all aspects of our daily lives. Life Inc. exposes why we see our homes as investments rather than places to live, our 401(k) plans as the ultimate measure of success, and the Internet as just another place to do business.

Most of all, Life Inc. shows how the current financial crisis is actually an opportunity to reverse this six-hundred-year-old trend and to begin to create, invest, and transact directly rather than outsource all this activity to institutions that exist solely for their own sakes.

Corporatism didn’t evolve naturally. The landscape on which we are living–the operating system on which we are now running our social software–was invented by people, sold to us as a better way of life, supported by myths, and ultimately allowed to develop into a self-sustaining reality. It is a map that has replaced the territory.

Rushkoff illuminates both how we’ve become disconnected from our world and how we can reconnect to our towns, to the value we can create, and, mostly, to one another. As the speculative economy collapses under its own weight, Life Inc. shows us how to build a real and human-scaled society to take its place.

Publisher Random House, 2009
ISBN 1400066891, 9781400066896
Length 274 pages

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Ronald E. Day: The Modern Invention of Information: Discourse, History, and Power (2001)

“Ronald E. Day provides a historically informed critical analysis of the concept and politics of information in the twentieth century. Analyzing texts in Europe and the United States, his critical reading method goes beyond traditional historiographical readings of communication and information by engaging specific historical texts in terms of their attempts to construct and reshape history.

After laying the groundwork and justifying his method of close reading for this study, Day examines the texts of two pre-World War II documentalists, Paul Otlet and Suzanne Briet. Through the work of Otlet and Briet, Day shows how documentation and information were associated with concepts of cultural progress. Day also discusses the social expansion of the conduit metaphor in the works of Warren Weaver and Norbert Wiener. He then shows how the work of contemporary French multimedia theorist Pierre Lévy refracts the earlier philosophical writings of Gilles Deleuze and Félix Guattari through the prism of the capitalist understanding of the “virtual society.”

Turning back to the pre-World War II period, Day examines two critics of the information society: Martin Heidegger and Walter Benjamin. He explains Heidegger’s philosophical critique of the information culture’s model of language and truth as well as Benjamin’s aesthetic and historical critique of mass information and communication. Day concludes by contemplating the relation of critical theory and information, particularly in regard to the information culture’s transformation of history, historiography, and historicity into positive categories of assumed and represented knowledge.”

Publisher SIU Press, 2001
ISBN 0809323907, 9780809323906
152 pages

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Kazys Varnelis (ed.): Networked Publics (2008)

Digital media and network technologies are now part of everyday life. The Internet has become the backbone of communication, commerce, and media; the ubiquitous mobile phone connects us with others as it removes us from any stable sense of location. Networked Publics examines the ways that the social and cultural shifts created by these technologies have transformed our relationships to (and definitions of) place, culture, politics, and infrastructure.

Four chapters—each by an interdisciplinary team of scholars using collaborative software—provide a synoptic overview along with illustrative case studies. The chapter on place describes how digital networks enable us to be present in physical and networked places simultaneously (on the phone while on the road; on the Web while at a café)—often at the expense of non-digital commitments. The chapter on culture explores the growth of amateur-produced and -remixed content online and the impact of these practices on the music, anime, advertising, and news industries. The chapter on politics examines the new networked modes of bottom-up political expression and mobilization, and the difficulty in channeling online political discourse into productive political deliberation. And finally, the chapter on infrastructure notes the tension between openness and control in the flow of information, as seen in the current controversy over net neutrality. An introduction by anthropologist Mizuko Ito and a conclusion by architecture theorist Kazys Varnelis frame the chapters, giving overviews of the radical nature of these transformations.

Contributors: Walter Baer, François Bar, Anne Friedberg, Shahram Ghandeharizadeh, Mizuko Ito, Mark E. Kann, Merlyna Lim, Fernando Ordonez, Todd Richmond, Adrienne Russell, Marc Tuters, Kazys Varnelis.

Publisher MIT Press, 2008
ISBN 0262220857, 9780262220859
176 pages

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